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Unidentified Company Representative
Hello? So, can we start?
Operator
Please go ahead.
Unidentified Company Representative
Yes. Okay. So, good day and welcome to the Natuzzi Third Quarter 2009 Conference Call. With us, in our call today, Pasquale Natuzzi, Chairman and CEO, Vittorio Notarpietro, CFO, Umberto Bedini, Operations, Cosimo Cavallo, Global Sales. The CFO will review -- revise, I'm sorry, the third quarter 2009 consolidated financial results and then we will open the conference -- the call to your questions.
By now, you should have received an email copy of Natuzzi earning results. If you have not, you can find that information at the Natuzzi website at www.natuzzi.com or please call our Investor Relations Department at 039 0236 5779800 to receive your results by email. You can also email information requests or questions to investor_relations@natuzzi.com. We will respond to you as soon as possible.
Before proceeding, please be advised that the discussion today contains certain statements that constitute forward-looking statements under the United States Securities Laws. Obviously, actual results may differ materially from those in the forward-looking statements because of risks and uncertainties that can affect our results of operations and financial conditions.
We have the risks and uncertainties, which have in the past, affected and might continue to affect our results of operations, financial conditions, annual reports on 20-F -- on Form 20-F for the fiscal year ended in December 31st, 2008. This report is readily available on our website at www.natuzzi.com, also [massed] upon request. You may also obtain a copy of our Form 20-F actually from the United States Security and Exchange Commission.
So now, I will pass the call to Mr. Pasquale Natuzzi, our CEO and President.
Pasquale Natuzzi - Chairman and CEO
Good day, everyone. Thank you for joining us today to discuss our third quarter and first nine months 2009 earnings results. Before we begin our review of what we have accomplished in the first nine months, I would like to introduce Vittorio Notarpietro, which is the new Natuzzi Group CFO.
Vittorio, he joined the Natuzzi Group as a Deputy Chief Financial Officer in September 2009, which -- and from 2006 to 2009, he was the COO of Malo. Malo is an Italian luxury company, and from 1999 to 2006, he served as a Financial Director, IT Holding, which is an Italian fashion company listed on Milano Stock Exchange.
From 1990 -- '01 to 1998, Vittorio worked at the Natuzzi group as a Financial Director and Investor Relations. Last, but not least, today, we also have Umberto Bedini, Head of Operations and [Nimo] Cavallo, Head of Global Sales with us and at your disposal for any question and answer.
The furniture industry, as you know, remains under pressure, although we have seen some encouraging signs in the sector over the last few months. In the meantime, we continue to make significant progress in cutting out our initiatives and improving processes to reinforce our company and position as to generate long-term sales and earnings growth. I'm very pleased to have achieved positive operating results for the second consecutive quarter despite the unfavorable economic environment.
I want to thank the Natuzzi management team for making this effort and for being fully committed to achieve our goals and had that I firmly believe that the strength of our brand and of our operation progress, coupled with the strength of a balance sheet will enable the company to regain market share in the medium term.
Now, I will pass the call over to our CFO, Vittorio Notarpietro, to explain in detail our result for the third quarter 2009. Thank you.
Vittorio Notarpietro - CFO
Good morning, gentlemen. Thank you for joining us. In the third quarter of 2009, total Natuzzi net sales decreased by, as you know, 16.8%. This number was a minus 28.3% in the first half of 2009. Our positive net sales in the quarter declined by 17.7% from EUR125 million to EUR102.9 million.
Sales of the Natuzzi premium brand declined, let me say, only by 7.7% from EUR64.5 million to EUR59.6 million, while the rest of upholstery business declined 28.4% from EUR60.5 million to EUR43.4 million. Geographically, Natuzzi brand sales increased 1.6% in Europe, decreased 24% in the Americas and was roughly flat in the rest of the world compared with the third quarter 2008.
The positive trend of Natuzzi brand compared to the rest of the upholstery business is the result of the marketing strategy and investments that started giving positive results. In Italy, for example, in the Divani & Divani retail chain, which operates just Natuzzi brand, seats sold in the third quarter increased by 5% and we also saw some signs of improvement in Northern Europe and Asia, while performance is still negative in the US, mainly due to prices and delivery times.
As far as prices in US are concerned, during the October 2009 fair at High Point, North Carolina, Natuzzi was able to show some new models with very aggressive prices, which were well received by some clients. The second issue, deliveries, will take a longer time to be phased. But we are putting in place a worldwide agreement with a single logistic, international provider that will have positive impact in the future in terms of service to our customers.
Cost of goods sold improved by 14.3 percentage points from 74.2% of net sales in third quarter 2008 to 59.9% of net sales in third quarter 2009, attributable to, first, reduction of raw material prices, leather, foam and wood. Improved efficiency in materials consumption, particularly leather, and efficiency improvement in our transformation plants, foam plant, the leather plant and assembly plant, in particular, the right-sizing of Brazil plants, but also better performances in Romania and China production plants.
These achievements are the result of day-to-day activities planned and monitored by Umberto Bedini in the operations area, which should yield additional positive results in the next quarters and contribute to offset the increase in raw material prices already visible. A lot is still to be done in the coming months in order to improve product quality and logistics and we know that more efficiency can be recovered.
Gross margin went from EUR36.7 million to EUR47.5 million in third quarter 2009, representing the 40.1% of net sales and in the third quarter of 2009 as compared to 25.8% in the third quarter of 2008. Selling expenses decreased by 8.6% in absolute terms, but increased as a percentage of total net sales to 28.4% in the third quarter 2009, from 25.8% of total net sales in the third quarter of 2008. G&A expenses, in spite of a small reduction in absolute terms, increased to 9.3% of total net sales in third quarter of 2009 from 8.6% of total net sales in the third quarter of 2008.
Looking at the details of SG&A, we see that the valuable portion of those costs reflects a more significant reduction. In fact, considering only the total amount spent for transportation, commissions and advertising, the percentage on total sales went from 14.6% to 13.9% in third quarter of 2009, thanks primarily to the 28.7% reduction in transportation costs. The remaining, let's say, less flexible costs were stable in absolute terms, increasing their percentage on total net sales due to lower sales.
For the second consecutive time this year, we have reached a positive EBIT that improved by EUR15.1 million from an operative loss of EUR12.2 million in the third quarter of 2008, to an operating profit of EUR2.8 million in the third quarter of 2009, which represents a 2.4% on total net sales. It's important to say that under constant exchange rates, our operating margin would have been 1.7%. So, the positive impact of Forex on third quarter was just EUR0.8 million.
Other costs, net, improved by EUR3.3 million, up to EUR0.9 million, primarily due to a positive foreign exchange impact. In particular, the mark-to-market valuation of the outstanding Forex contract was positive vis-a-vis the third quarter 2008. Balance sheet, trade receivables and inventory management this year combined with the limited CapEx led to a healthy balance sheet with EUR70 million cash, which is financing Natuzzi activities. Cash will definitely remain king in the future, even considering the investment needed to better serve existing and new customer.
To conclude, before we begin Q&A session, I want to underline that order flow in the last weeks after September 30, 2009, is improving, progressively reducing the gap versus 2008 figures and giving us the confidence to positively look at the 2009 full-year forecast. We are confident that we will confirm our operating margin performance achieved in Q3 2009 also in the next quarter.
Thanks to everybody. Now Mr. Natuzzi, Umberto and Cosimo and myself will be delighted to answer your questions.
Operator
(Operator Instructions).
We'll take our first question from Budd Bugatch from Raymond James.
Budd Bugatch - Analyst
Good morning. Can you hear me?
Pasquale Natuzzi - Chairman and CEO
Oh, yes. Good morning.
Unidentified Company Representative
Yes.
Pasquale Natuzzi - Chairman and CEO
Good afternoon to you.
Budd Bugatch - Analyst
Good morning, Pasquale. Good morning, folks. A couple of questions. Congratulations on the operating performance as shown on the statements and particularly of the gross margin, which is nice to see. But I do have some questions about that. In looking at the numbers that you released, I see that inventories actually grew by about EUR5 million in the quarter, contributing to that. And if you look at it on a days cost of sales, inventory, either that way or on turns, is as high as I've seen it in a couple of years, which would obviously improve the gross margin performance. Can you kind of address that issue?
Pasquale Natuzzi - Chairman and CEO
Honestly, I don't have those figures with me now, but as far as I know, in 2009, we reduced the inventory compared with overall. I mean, from January to September, we reduced the inventory compared with last year.
But do we have a figures, you guys, here? Okay. Well, to Vittorio, okay.
Vittorio Notarpietro - CFO
If you are comparing the six months with the nine months, right?
Budd Bugatch - Analyst
Comparing the quarter that you showed where it showed that inventory actually increased, I think, $5.1 million -- EUR5.1 million, on your September '09 statement. And that on a days -- on a turn basis, inventory looks like, at the end of the third quarter, was about 4.4 times versus 4.7 times in the third quarter last year or 5.1 times in the second quarter of this year.
Vittorio Notarpietro - CFO
Some seasonality could be there. But on a longer term, if we compare December with September, you will find EUR10 million in reduction in inventories. So, maybe comparing the two quarters, you will find some seasonality due to some purchasing of leather or something else. But anyway, on the longer view, the reduction is there -- in fact, the working capital improved by some EUR24 million compared with December 2008.
Budd Bugatch - Analyst
I see, compared to December. I'm just comparing the September versus September on the metrics that you have from the numbers that you've disclosed. And I know that the inventories were down in absolute dollars or absolute euro year-over-year, but when you look at the speed or the velocity, it looks like it's actually less attractive and that's what worried me. Perhaps you could address the different regions and how they're doing, profitability, and where the improvement was most specific. Was it in Italy or China or Romania or Brazil? Where was the best performance?
Pasquale Natuzzi - Chairman and CEO
The best performance came from the operation plants abroad. So, China and Romania.
Budd Bugatch - Analyst
And Brazil is still a problem?
Pasquale Natuzzi - Chairman and CEO
Sorry, I mean are you asking about [sedge] performance or --?
Unidentified Company Representative
Profits.
Pasquale Natuzzi - Chairman and CEO
Oh, profits.
Budd Bugatch - Analyst
Profits. Profit performance, profit of the individual manufacturing areas.
Pasquale Natuzzi - Chairman and CEO
Okay. From China and Romania. But also, the former leather companies in Italy performs better than in the past. I mean, the foam company, close to Napoli, and the leather company close to it in Italy. But the major part -- portion of the increase comes from China and Romania.
Budd Bugatch - Analyst
So, when you look forward, does that gross margin likely to persist at a 40%? Or is that a one-time occurrence?
Pasquale Natuzzi - Chairman and CEO
Sorry, we didn't get the question. Again?
Budd Bugatch - Analyst
March quarter was about 40%, 40.2%, I believe, of sales. What's the likelihood -- what will be the gross margin target going forward?
Pasquale Natuzzi - Chairman and CEO
The 40% we displayed in the quarter is something that can be achieved in the medium term. Now, if we are to look to the nine month number, we are in the region of 35%. In a medium-term plan, the 40% is something that we have as a target for us, but not tomorrow.
Budd Bugatch - Analyst
Right.
Pasquale Natuzzi - Chairman and CEO
We have also to consider that raw material prices increasing these days, so we have to recover lots of efficiency in order to offset the impact of raw materials. But we have room to do that. We have focused, as you know, the main problems we have in the operations and now, we are doing all we can in order to face logistic and operational activities in general.
Budd Bugatch - Analyst
Yes. Yes. I -- in the past, you've never gotten there on a consistent long-term basis. So, I think as I look back historically, you've typically been somewhere in the low to mid-30s as a gross margin --
Pasquale Natuzzi - Chairman and CEO
Yes, but we'll learn more and more, I mean we learn a lot from the past. So, let's be confident about future.
Budd Bugatch - Analyst
And what does that mean, Pasquale? What does that mean in terms of numbers, which unfortunately is what we deal in?
Pasquale Natuzzi - Chairman and CEO
Today -- we -- today, economies around the world, we need to face several situations and issues. I mean, and likely we don't keep control on [essentulink], for example, and likely we don't keep control on transportation or raw material. Obviously, I mean, it's a daily war. It's a really daily war. But certainly, I mean, the management is full committed to face any of those situations together. And I mean, other than that --
Budd Bugatch - Analyst
I understand.
Pasquale Natuzzi - Chairman and CEO
You know, sir -- I'm sure, sir, that you are comparing the last few years of the company history. But I would underline the fact that starting from, let's say, 2000, 2002, the company started with a retail business, owned business. So, this brought a lot of investment in a new retail chain that is waiting on our account. As far as you know, the retail will be fine tuned. We have to consider that there is a room in the long term, in order to achieve the 40% if the retail portion of the business comes up.
Budd Bugatch - Analyst
And what percentage of revenue is always retail?
Pasquale Natuzzi - Chairman and CEO
Now, the percentage of sales is still limited, but the investment weighs a lot. So, the focus we are doing on the retail business will keep results in the future. But I would say that in addition to the investment in the retail area, we have been investing a lot of my money and energy in building the brand.
The fact that in this economy environment, economic environment, Italsofa and branded went down considerable in terms of sales, while Natuzzi is still maintaining a good position, that proves that the investment we have made on the brand is starting to give us a good return. Obviously, to build a brand, we have been, in some ways, forced, to develop the retail chain because if you don't control the point of sales, you don't control the brand.
But in addition to that, probably I should take the opportunity to summarize all of the challenges that we have been facing since 2002. 2002, Natuzzi was one brand company. We were Natuzzi, we were manufacturing leather upholstery and total production was based here in Italy.
Since the China competition, since the exchange rate, since the euro that you know the -- became so strong and really creates a very big difficulties for an Italian company to keep market share in the United States. Do you have -- I believe you have an idea what was the exchange rate in 2002 and what is the exchange rate today, between the euro and the American currency. So, we revolutionized the company, we went to China and opened a factory there. We went to Romania and opened a factory there and we went to Brazil and opened a factory there.
In other words, we globalized the production. We built the brand by the positioning the Natuzzi brand. We developed the retailer business, another huge challenge and created a new brand, which is Italsofa. Within this, we evolutionized the company, and we went through, as many or all the furniture brand company and the manufacture, to this very difficult period of time, but we're here, we're strong, we're stronger than ever and ready to go forward, I mean, and please get in consideration that.
Vittorio Notarpietro - CFO
I would just add some details. The 40% gross margin in Q3 is something that we consider structural. What I mean, as I said in -- at the end of my speech, that in Q4, and you know today's conditions, we plan to have more or less the same 40% in -- as a gross margin. And this is reasonable under constant exchange rate and prices. Also in the next year, we have to consider that for sure, raw material prices are increasing, but some of the efficiency that -- the efficiency that we are starting to see in Q3, will be more evident in Q4 and next year.
Budd Bugatch - Analyst
Thank you very much.
Pasquale Natuzzi - Chairman and CEO
You are welcome.
Operator
(Operator Instructions)
We'll move to our next question from Maggie Gilliam, Gilliam and Company.
Maggie Gilliam - Analyst
Yes. Hello. I was wondering if you could talk a little bit about the management repositioning in the company. Have you changed assignments? And I'm particularly interested in your technology area, please.
Pasquale Natuzzi - Chairman and CEO
Excuse me --
Unidentified Company Representative
I'm sorry, Maggie. Can you repeat again the question?
Maggie Gilliam - Analyst
I was asking about the realignment in management and if any of the reporting functions had changed, and I'm particularly interested in the technology area.
Pasquale Natuzzi - Chairman and CEO
You mean product innovation, processing innovation?
Maggie Gilliam - Analyst
No, no, no, no. I was referring to Vittorio and the changes in the positioning, please.
Pasquale Natuzzi - Chairman and CEO
All of the people --
Unidentified Company Representative
I'm sorry, management.
Maggie Gilliam - Analyst
I mean, you've had -- Mariano left and you've had -- you've moved some things around a little bit. Okay?
Pasquale Natuzzi - Chairman and CEO
Yes. Okay. So, Mariano left and Vittorio took the position of CFO.
Maggie Gilliam - Analyst
Yes, well, no, I understood Mariano was overseeing the implementation of the whole SAP infrastructure. Was I wrong in that assumption or --?
Pasquale Natuzzi - Chairman and CEO
Absolutely. I mean, and Vittorio took, also, that responsibility. But I mean, we have a IT team and --
Maggie Gilliam - Analyst
Okay. Okay. That was my question. And --
Pasquale Natuzzi - Chairman and CEO
All right. Okay.
Maggie Gilliam - Analyst
Okay. So, it's -- that's where Vittorio is the point man on all of that?
Pasquale Natuzzi - Chairman and CEO
Yes.
Vittorio Notarpietro - CFO
Yes. Yes.
Maggie Gilliam - Analyst
Okay, okay. Thank you.
Pasquale Natuzzi - Chairman and CEO
Oh, you're welcome.
Maggie Gilliam - Analyst
Okay.
Operator
(Operator Instructions).
We'll move to our next question from [Dmitri Defellerare] from [Quarock].
Dmitri Defellerare - Analyst
Hello. Good afternoon. First of all, congratulations with the strong improvement of the operational results. I've got one question here, and that's from the reduction of lead times. Can you give us an idea of the timing and when should we expect a serious improvement? Because this is an important element in regaining market share in the US.
Unidentified Company Representative
Yes, we are working on a lot of projects to reduce the lead time. We are already back now in quite acceptable situation, but we will have strong improved starting from the beginning of next year, because we will have the [NAP] project we'll start in February of next year, and we are planning all the details, all the mechanisms to start and to be successful in starting it next February.
I'm talking from the level of service from China to USA. And then, we will expand, we will [launch] all over the world. We will start from China to the USA because it is the more usual situation, but then we will roll out in all other countries.
Pasquale Natuzzi - Chairman and CEO
Sir, if I may, I would reinforce the -- what we are doing in order to reduce the delivery time in the United States. Let's make it clear, first, that today, 90% of the sales that we do in North America is made by the Chinese production. We have three plants in China, so a 90% of the total sales, we generate in North America is manufactured in China.
Now in China, we have been trying, in all the way around, to find the local leather supplier and likely we didn't find one. The quality is absolutely not adequate at our standard. And so, the production model that we used to have, which is we schedule the production and then we process the leather. That's the way we have been managing our operation in our group.
Because to forecast which kind of leather or color we should sell, it's impossible. There is no retailer around the world able to forecast and say I need 3,000 seats in 100 per week in the yellow color. There is no one retailer in the world. So, because the success of the Natuzzi Group has been always the level of selection, in terms of quality, type and even color and we have in our collection, we used to have in our collection, in China, almost -- not most, close to 300 different leather codes.
Now, unlikely to receive the order, to place the order, even to our whole itinerary, to process the leather and ship to China for production, the order cycle is so long and the problem with the shipping line company with the custom in China are so many that unlikely will be working, working and try to solve the problem, but there is no way to keep the same production system and the logistic and supply chain system and reduce the lead time.
So, what we have done, we analyzed the entire order cycle, from the day that we received the order, we went step by step, analyzing where we can reduce inefficiency in order to accelerate the delivery time. And obviously, one of the implementations that we needed to make is to create the level of inventory in our Chinese plants.
But how can we -- I mean, and we can make a forecast based on weekly turnover that we had in the last 12 or 18 months, and then some forecasts that we do with our commercial division. And what come out is that we should increase our leather of inventory in China from EUR4.2 million to EUR12 million, with all the risk that if we don't sell a color or have the color, then we should [throw away].
So, we are considering, because we have the tannery technology, we are considering, just last week, [Umberto] Bedini, which is the operations director, and myself, we went last week to our tannery to talk with our management and analyze the possibility to open the tannery in our plants, where we can import the leather directly from Brazil directly to China, the semi-finish leather, and then finish the leather in the plant.
While today, we import the leather from South America, for example, in Italy. We process the leather and then we ship it to China. So, our -- and then to go back to South America or to North America. And then, we are reviewing, even the operation model.
But anyway, in order to do that, we have been reducing the complexity. We started last April, do you follow me, sir? Hello? (spoken in Italian). Hello?
Operator
And it appears that Dmitri's line has disconnected.
Pasquale Natuzzi - Chairman and CEO
Okay, okay. So (spoken in Italian).
Operator
And at this time, there are no further questions, so I'd like to turn the conference back over to our speakers for any additional or closing remarks.
Pasquale Natuzzi - Chairman and CEO
Okay.
Unidentified Company Representative
For additional or closing remarks, if you want.
Pasquale Natuzzi - Chairman and CEO
So, we've been reducing the complexity. In fact, we had 300 leather code in our collection and we reduce it to 140. So by doing that, we can really -- I mean we are more encouraging in implementing this new operation model.
In the meantime, last April, we introduced in America what we call the Express Program. The Express Program was made by 30 models and 28 leather code and 28 leather code where we have been creating inventory for the leather. And since we did that, all the delivery, which we promise eight weeks from the date we received the order, 99.8% of the order, they've been shipped and delivered in time.
So, based on this first experience, now we are working on the rest of the line and the collection in order to be prepared and the commitment by the management, which we promised, even to our management in America, and to the customer, that all the order that we receive from February 1st, from China, to the American market, we should deliver within eight to nine weeks, maximum.
We are conscious that delivery time is an important issue for America. We have been market driven in America, we still keep leadership, but we wanted to recover our market share. So I mean, again, we all are very committed to make that happen. Okay?
Unidentified Company Representative
Okay. So, if there are not other questions, we can close our conference call and thank you for being with us and, of course, we will be at your disposal for other hard questions by email and we'll be glad to answer at your further question afterwards.
Operator
And there are no questions.
Unidentified Company Representative
So, if there are no other -- there are no further questions, thank you very much for being here with us and thank you for all the other people that have been with us and to Mr. Natuzzi, Vittorio and Umberto and Nimo Cavallo and, like I said, we will remain at your disposal for other further questions by email. Thank you.
Operator
And that concludes our conference call for today. We thank you for your attendance.