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Operator
Hello, and welcome to the Noah Holdings 1Q 2022 Earnings Conference Call. (Operator Instructions) After today's presentation, there will be an opportunity to ask questions. Please note this event is being recorded.
I would now like to turn the conference over to Jingbo Wang, Chief Executive Officer. Please go ahead.
Jingbo Wang - Co-Founder, Chairwoman & CEO
[Interpreted] On the agenda of today's conference, I would like to talk about the macro view first and then report on the overall performance of Noah Holdings in the first quarter of 2022 and the development of main business segments. Then, let's invite our CFO, Mr. Qin Pan, to introduce the quarterly financial information, followed by an interactive Q&A.
At the beginning of 2022, Noah and Noah's clients [switched] on a risk-off mode. Noah's clients, relationship managers and investment managers, they have never experienced a complete multifactor superposition cycle of continuous hikes in interest rates, credit expansion, a.k.a. quantitative easing, liquidity collapse and massive excess credit. At the beginning of 2022, we realized that in the strong headwind, aviation will be a challenge. In the first quarter of 2022, we talked with relationship managers and clients repeatedly and emphasized that no one was trampled. When entering this theater, many people were trampled when they came out.
In the first quarter of 2022, we suggested Noah's clients to reexamine the asset allocation of themselves and their families, actively rebalance the asset allocation and make the family asset allocation safer and more effective from the perspective of protection of growth. The ongoing war between Russia and Ukraine is worrying, but as a professional institution of wealth management, we suggest that our clients should remain rational. Under this dilemma, the only certainty is that the market will continue to fluctuate. This market environment is not suitable for quotation market commit from managers and clients. Avoiding risks has become a better choice. At the beginning of the new year, Noah's strategic allocation strategy to clients is protection first, then grow.
Since the subprime mortgage crisis in 2008, the global long-term quantitative easing policy and abundant liquidity have caused the huge inflation of risky assets. Asset inflation has penetrated into every corner of the world. The reversal of quantitative easing policy has come and the Federal Reserve in other countries have started multiple interest rate increase cycles. For asset prices, the shift from quantitative easing to quantitative tightening will be a challenging adjustment and rapid withdraw of liquidity will turn asset inflation into asset deflation.
In 2021, many industries in China were subject to stricter supervision and frequent policy changes, which led to fundamental changes in the valuation logic of these industries and the market feels colder than the actual economic data. Our view is to delay questioning and judgment on China's economy. Quick judgment is a simple and partial conclusion based on the situation, while delayed judgment corresponds to complex combination. The problem of China's economy is obviously a complex problem. Delayed judgment maybe a wiser way.
On the whole, the direction of China is from paying attention to efficiency to paying attention to fairness to encourage scientific and technological entrepreneurship, ensure the safety and controllability of key technologies, promote China's high-quality economic development in the future, encourage social funds to enter more early science and technology funds, so, as we solve the problem of being seized by the throat and independent innovation. From the perspective of investor asset allocation, allocating a certain portion of their capital to early science and technology funds is an inevitable choice to come back, monitor easing and inflation. In the first quarter of 2022, the same word of asset allocation given by Noah's CIO office is protection of growth.
On the strategy implementation path, we suggested Noah's core clients start from the following 4 aspects. First, check the asset allocation of themselves and their families and pay attention to asset protection and asset segregation. Secondly, for the domestic public securities market, we recommend allocation to multi-strategy return bonds, mainly from the perspective of protecting assets, reducing volatility and pursuing dividends. Finally, equity investment fund is the main asset category to cross cycle and maintain growth for high-net-worth clients. We suggest a strategic allocation to science and technology and pay more attention to early industry funds, white horse funds, which have experiences to ride through cycles and special opportunity funds.
From the perspective of long-term asset growth such asset type against the inevitable long-term monetary easing inflation by sacrificing liquidity. I would like to emphasize that Noah and Gopher Asset Management chains are private banks and have clients that are high-net-worth individual clients. Therefore, our starting point is to understand client needs and take protecting the safety and profitability of the client's assets as the starting point.
The transformation from product-driven to client-centric has a far-reaching impact on Noah's strategic choice and management model. Finance is a (inaudible) industry. In every financial crisis, large financial companies close down and their clients' assets shrink significantly. As the operator of Noah, while we make some key fundamental decisions, the first criterion is to survive and not make mistakes. It is impossible to not make mistakes in investment and asset allocation, but we should reserve time and space for us to correct and tolerate them.
In the first quarter of 2022, facing the extremely complex macro environment, Noah adopted 5 core business strategies. First, completely reduce costs. Second, utilize multi-dimensional services and reach old clients as the main task as well as set up goals to recover lost clients and increase the wallet share of existing clients. Third, make every effort to develop new products to meet the protective needs of clients and their post-pandemic needs. Fourth, maintain high productivity. Fifth, during the epidemic prevention and lockdown period, build good interpersonal relationships among clients, employees, suppliers, governments and medical implications.
In the first quarter, our operating cost fell sharply, down 33% year-on-year and 57% quarter-on-quarter. The operating margin reached 39.4%, down 1.6% year-on-year and a significant increase of 29% quarter-on-quarter. In 2022, the company serves the same asset allocation strategy for clients and their families, which is protection of growth, client-centric and survival as the bottom line. In this quarter, the non-GAAP net income attributable to shareholders was RMB 310 million, down 32% year-on-year and up 8% quarter-on-quarter, reaching 22% of the annual guidance. In the first quarter of 2022, Noah achieved a net revenue of RMB 796 million, down 35% year-on-year and down 37% quarter-on-quarter.
The total transaction value of the quarter was RMB 15 billion, down 45% year-on-year and 29% quarter-on-quarter. Among them, it is worth mentioning that the private secondary fund in the standardized product category decreased by 69% year-on-year and 40% quarter-on-quarter, mainly due to our initiative to reduce the launch of such products amid market volatilities. The transaction value of private secondary products was RMB 4 billion, mainly consisted of CPA strategy and reverse strategy.
The transaction value of mutual funds was RM 7.1 billion, mainly monetary funds and interbank facility of deposit funds. For our mutual fund 2B business, we now offer more than 10,000 funds, providing clients with a wider range of product choices. Smile Treasury now serves more than 200 institutional clients in automotive, manufacturing, science and technology as well as other industries. The transaction value of private equity funds was RMB 3.2 billion, down 33% year-on-year and up 5% quarter-on-quarter.
In terms of international business, we adopted the same strategy to significantly reduce the product launch and allocation in the secondary market, focusing on the protective strategy and early primary market funds. The net income of the overseas sector was RMB 190 million, down 44% year-on-year and 2.3% quarter-on-quarter, accounting for 24% of the group's total revenues. The overseas transaction value reached RMB 2.4 billion, a year-on-year decrease of 35% and a quarter-on-quarter increase of 3%, accounting for 16% of the total transaction value of the group.
The overseas AUM was RMB 29.1 billion with a year-on-year increase of 12% and a quarter-on-quarter increase of 3%, accounting for 18% of the group's total AUM. I would like to emphasize again that the decline in the transaction value and AUA of public securities in secondary market in the first quarter of 2022 as the market behavior of Noah to protect client assets and actively adjust the product launch.
In the fourth quarter of 2021 and the first quarter of 2022, Noah's core view is to reduce the secondary market product allocation and launch, increased allocation of protective assets and support the health inspection of clients' family asset portfolios. The strategic asset allocation strategy is protection of the growth. Due to the impact of the new short-term regulatory policies, the transaction value of protective assets in the first quarter was RMB 700 million, down 17% year-on-year and 40% quarter-on-quarter. We believe that the allocation scale of these assets will be improved in the second quarter.
In the first quarter of 2022, Noah continued to adhere to the strategy of promoting the strategy field management of clients and a number of core clients, diamond and black card continued to grow to nearly 8,300, a record high. The number of black card and diamond card clients increased by 31% and 7.3% year-on-year, respectively, together representing a 12% growth year-on-year. In 2022, client growth is still one of the most important strategic investment and growth of Nova. At the same time, we have also established a project goal to recover lost clients and reactivate dormant clients, identify clients' core demand and solve their pain points. At headquarters level, focused on the conversion of those clients from the standardization transformation and take multi-strategy funds as a stabilizer to meet client's demand of conservative assets.
The net income of the Asset Management segment in the first quarter of 2022 was RMB 200 million, down 26% year-on-year and down 27% quarter-on-quarter. Among the one-time commission and performance-based income both decreased while recurring service fees increased by 75% year-on-year, reflecting the ability of long-term assets to bring sustainable income. Gopher's AUM increased slightly to RMB 156.1 billion compared with the end of last year, of which private equity increased slightly to RMB 132.7 billion compared with the end of last year. The AUM of public securities slightly reduced to RMB 10.4 billion. The asset structure is healthy and in line with expectations.
In the first quarter, in view of the sharp price falls of Chinese ADRs, the war between Russia and Ukraine, Chinese domestic macroeconomy and the prevention and lockdown of the epidemic in Shanghai, Gopher conducted a cash flow survey and net value -- revaluation of all primary market funds and its direct investment projects, adopted a more cautious and conservative investment strategy and strengthened exit management. Gopher's domestic early-stage industry fund of funds, special opportunity secondary funds and Gopher's U.S. team's directly managed American Silicon Valley data funds and American rental apartment real estate funds have performed well on the whole, creating value for clients, while market is volatile.
For public securities, by the end of the first quarter, Gopher's standardized products have also delivered robust investment performance. Among them, the annual return of Gopher Megatrend Manager of Managers funds was 10.7%, exceeding the benchmark return rate by 9.7% in the same period. The annual return of top 30 funds was 11.1%, exceeding the benchmark yield by 4.5% in the same period.
It is worth mentioning that all 3 types of funds of Gopher's stabilizer target strategy; active, balanced and stable, continued to outperform the relevant indices and amid market fluctuations in the first quarter. Since its establishment, the cumulative returns have been minus 2.1%, minus 1.6% and minus 0.7%, respectively. And the pullback is far less than that of the CSI 300 and CSI 800 indices in the same period, effectively controlling fluctuations and pullback.
Noah is headquartered in Shanghai. From the beginning of March, Shanghai has entered a stage from a network lockdown to a complete lockdown. From the start of the lockdown, Noah has established several epidemic crisis management project team. The group management team is responsible for the overall management during the epidemic decision-making on key matters, real-time adjustment of strategies in response to the development of the epidemic.
The epidemic situation assessment team will conduct real-time assessment of the epidemic situation development in various regions and provide insight input for the company's decision-making. The epidemic communications team is in charge of HR and organizational development department to ensure that the latest policies of the company are conveyed to Noah's management team above Level 18 in a transparent and timely matter.
The epidemic emergency response team formulate corresponding policies according to the external ecology such as employees and clients, governments and public welfare and in combination with the development degree of the epidemic in various region so as to minimize the impact of the epidemic on company. The post-epidemic recovering team is composed of asset management, wealth management and our international intelligence for our office, marketing team and frontline Noah teams, to work together to adjust the marketing strategy in real time according to the development of the epidemic, identify opportunities of clients' new needs and make full preparations for the growth after the epidemic.
In the past 40 days, Noah has delivered more than 500 trips of groceries and medicines to employees in Shanghai, provided medical treatment and support to infected employees and delivered more than 1,200 trips of supplies to core clients and aged clients in Shanghai. At the same time, Noah has coordinated resources to meet clients' medical needs and linked Gopher's underlying portfolio companies to deliver various groceries, medicines to help clients, employees and suppliers to go through this difficult period.
In this process, Noah also provided psychological counseling courses for employees and clients, purchase various medical materials and donated them in batches to Shanghai Health Commission, hospitals, police stations, quarantine centers, community frontline and other places. There are more than 20 Noah employees who have been stationing in office in order to ensure the continuity of the company's business have not returned home so far. Noah's intentions, care for clients, employees and suppliers and sense of responsibility for society have been widely praised. With professionalism and empathy, Noah is devoted to a company client from generation to generation.
Before 2019, leading products are one of Noah's core competitiveness. From the second half of 2019, Noah has implemented a comprehensive transformation from product-driven to client-centric and survival at the bottom line. We certainly believe that only by sincerely taking clients as the center, keeping interest in line with clients and establishing the organization capacity of client centricity, can we avoid being scale-centered, commission-centered and self-centered. Noah has been engaged in the wealth management industry for nearly 18 years and has experienced many economic cycles. We deeply realize that wealth management requires strong ability to link with clients in addition to asset allocation capacity.
In the past, the employees in China's wealth management industry were not all professional and the industry standards were unclear. Some places were full of [vicious] statements and fallacies that misled clients and some practitioners themselves cannot even understand it. Therefore, as practitioner of wealth management, we must have the highest professional assets, regard pursuit of true knowledge and wisdom as our moral responsibility and consciously putting them to all the divisions that are determined and made by positions. We should really establish awareness of trustee responsibility, treat every penny given to us by clients as our parent's life savings. Only then can we understand the trustee's responsibility.
Although in the first quarter of 2022, we can readily encountered various challenges and pressures in the macroenvironment, it is precisely in the face of a difficulty, the younger combination of most people that Noah's statement with our clients is further highlighted. The client activity of our online sharing has increased significantly with a number of live dealers on the [Noah] app, increased by 98% year-on-year and the number of viewers increased by 210%.
As small-scale video conferences with clients in key cities became widely popular, relationship managers have been able to obtain more and deeper client touch senses than in the -- than in the past. This is also the one embodiment of Noah brand. At the same time, relying on our healthy financial situation, we continued to make firm investments in client interface, brand image and marketing in attracting excellent external talent and practice investing in the future in difficult times.
Now, let's invite Mr. Qin Pan, CFO of the group to introduce detailed financial performance of the quarter. Thank you.
Qing Pan - CFO
Thanks, Sonya, and thank you, Chairlady for (inaudible). And hello, dear investors and analysts, like Chairlady Wang has mentioned, the first quarter of 2022 has been a difficult one, amid lingering impacts of the COVID-19 pandemic, as well as uncertainties around the macro environment, policy changes and geopolitical conflicts. These factors were reflected in the challenging capital market environment overall with MSCI Overseas China down 23%, Shanghai Securities Composite Index down 11%, as well as NASDAQ and S&P 500, down 9% and 5% in the first quarter, respectively.
The emergence of negative volatility has started to pressure the equity market since the second half of last year, translating into softened investor sentiment, evidenced by a decline of 74% year-over-year and 57% quarter-over-quarter decrease in new issuance of mutual funds during the first quarter of 2022. Nevertheless, Noah has managed to weather through these challenges with a client-centric mindset, continuing to enlarge our black card and diamond card client group, made noticeable progress in our client segmentation strategy and also achieved an 8% quarter-over-quarter increase in non-GAAP net income with disciplined OpEx management, while remaining committed to essential investments in client and market strategic initiatives.
Now, let me walk you through more detailed results of the first quarter. As a result of the lackluster performance in equity markets in the first quarter as well as our adjustment in the secondary product distribution strategy, as mentioned by Chairlady, client investment sentiment softened. As a result, one-time commission income was down on the back of the decrease in transaction value from RMB 27 billion in '21 quarter 1, the same period last year to RMB 15 billion in '22 quarter 1. Carrying income comparing to the first quarter '21 record-setting quarter was also down due to the weak performance of equity market. As a result, overall net revenue were RMB 796 million for the first quarter, down 35% year-over-year and 37% quarter-over-quarter.
One-time commissions declined to RMB 102 million due to lower transaction value under challenging market conditions. The distribution of onshore life insurance products also slowed down during the quarter as we made necessary adjustments according to Rule 108 published by the China Banking and Insurance Regulatory Commission in October 2021. Our team has managed to complete these adjustments in compliance with the new rule in the first quarter and we have resumed distribution of onshore life insurance products to our clients, of which the financial impact will be reflected in the second quarter results.
The stabilizing revenue stream, which is the recurring service fees remained stable at RMB 484 million, up 1.9% year-over-year, but still down 13.3% quarter-over-quarter, mainly due to NAV adjustments made to public security products. Performance-based income was RMB 174 million, flat from the previous quarter. Transaction value was RMB 15 billion for the quarter, down 45% year-over-year and 29% quarter-over-quarter due to a shift to risk adverse sentiment among investors when faced with growing macro, policy and geopolitical uncertainties. As a result, public security products, including private secondary products and mutual fund products decreased by 34% from the previous quarter.
As a wealth management firm and trusted adviser to our clients, we believe that maintaining communications with our clients and guiding them through this challenging and volatile market is the utmost important task for us. And I'm glad to say that we have done an excellent job in that regard. With enlarging our core client group, including our black card and diamond card clients, continues to be the foremost strategic initiative this year. We're happy to see a 12% year-over-year growth in this client group. More specifically, black card clients and diamond card lines grew by 37% and 7%, respectively, from previous year, thanks to the implementation of the more targeted client segmentation strategy and operational enhancements carried out in key cities and regions.
Through our mutual fund platform, Smile Treasury platform, we also made substantial progress in acquiring and engaging corporate and institutional clients. The number of active corporate and institutional clients increased by 33% from the previous quarter. And the mutual fund products that we allocate for corporate institutional clients increased by 88% year-over-year. Like Chairlady Wang has mentioned, we believe there is large but underserved market for treasury management service needs amongst small and medium-sized enterprises and we will continue to explore this market segment with our SaaS solution platform as well as leveraging our comprehensive line of product and a well-established service network.
Income from operations were RMB 314 million during the quarter, up 137% quarter-over-quarter but down 38% year-over-year as profit level in the first quarter of 2021 was largely benefited from a record-setting performance-based income. Operating margin was 39%, an improvement from 11% from the previous quarter due to lower compensation costs as well as stringent management on various OpEx, G&A expenses. Compensation-related expenses were RMB 358 million, down 39% year-over-year and 51% quarter-over-quarter, as relation managers' commissions decreased on lower transaction value. Investment income was RMB 25 million, as we recorded a gain from our principal investment in iCapital Network based on its fair value appreciation. Non-GAAP net income was RMB 313 million, down 32% year-over-year, but up 8% quarter-over-quarter.
As for our segmented results, net revenues from Wealth Management segment was RMB 578 million, down 39% year-over-year and 40% quarter-over-quarter, due to a slowdown in transaction value during the quarter. Net revenues from Asset Management segment was RMB 201 million, down 26% year-over-year and 27% quarter-over-quarter, due to lower performance-based income. Total AUM was RMB 156 billion, flat from the end of last year, as the increase in PE AUM was largely offset by NAV adjustment in public security products and continued exits in real estate products.
Moving on to balance sheet. We remain in a healthy liquidity position as our current ratio stood at 2.6x. The debt-to-asset ratio was 23%, with no interest-bearing debt on our book. By the end of first quarter, we had RMB 3.9 billion in cash. Supported by a strong balance sheet, we're able to continue to provide high-quality services to our clients during this challenging macro condition and linger impacts from the COVID-19 pandemic.
In light of the recent volatile environment, we published our first addition of Noah's CIO [Half-Year] Report, aligning our global macro insights and recommendation of our clients to adopt a Protection First and Growth strategy for 2022. With a more comprehensive and detailed solution strategy reports that follow through, our relation managers are better equipped with investment solution recommendations catered toward different market scenarios and client profiles when engaging with clients, fully shifting from a product-driven model to a client-centric and solution-driven model.
We look forward to pushing ahead our key strategic initiatives and continuing our investments in research capabilities to differentiate our solution-driven asset allocation services. We'll continue to progress on enlarging our institutional client base on the treasury service platform and we believe this also provides synergetic opportunities for individual wealth management services in the years to come.
And thank you, everyone, for listening. I will now open the floor for questions. Operator?
Operator
We will now begin the question-and-answer session (Operator Instructions) First question comes from Ethan Wang from CLSA.
Ethan Wang
I have 2 questions. The first is on the redemption of the asset management products. So, we understand that in the first quarter, the whole industry is suffering from the product sales, but have we seen any sign of material redemption in products, especially for different tiers of clients? That's my first question. And second question is on the fee level. Just want to check with the management, when we see the pressure from the fund sales, have we seen any pressure in the -- from feel level when we negotiate with the -- some management companies?
Jingbo Wang - Co-Founder, Chairwoman & CEO
(foreign language)
Qing Pan - CFO
I'll translate briefly of what Chairlady has said and supplement some of my input. To your first question, Ethan, and I also thank you for asking about Shanghai, we're all doing okay. And for your first question, I think it's actually a strategic reallocation between different strategies in terms of your question regarding whether or not there's large redemption. Since last quarter, we have been pushing forward the Protection First kind of strategy for the client allocation strategy. So, we did not see a huge outflow or pure outflow, net outflow, if you will, from one fund, but rather a reallocation probably between long-only sort of the funds that shooting for alpha in the market, but to a more balanced type of products like the CPA and mutual strategy, especially the multi-strategy kind of products. So, we'll see some rebalancing between different strategies.
In terms of the fee pressure from the fund providers or fund managers, it really depends on, I guess, the performance of their funds. When they do see a large group of unhappy clients, they probably would be some pressure on the fee-wise. But in terms of the suppliers that we work with, we have not seen too much of a downward pressure in terms of the fee ratios on these funds. And we actually started preparation for the shifting strategy of fund supply, if you will, probably a couple of years ago, moving to more balanced portfolio, especially like the multi-strategy kind of products and also started exiting from some of the plants especially in the long-only funds. And that is probably part of the reason that we achieved a pretty high level of carrying income in 2021. But in terms of fee pressure, especially how we negotiate with our fund suppliers, we haven't seen too much of a change unless the fund is really performing really poorly. Ethan?
Operator
Your next question comes from Emma Xu from Bank of America Securities.
Emma Xu - VP & Research Analyst
So, I will briefly translate my question. I have 2 questions. The first one is about your insurance sales, you said, in the first quarter, your insurance sales was impacted by the regulation issued in October last year. But you already make some rectification and achieve recovery in the second quarter. So, could you elaborate a little more how the regulation impacts your insurance business? And how are you able to achieve the recovery in the second quarter?
And the second question is about COVID impacts on your business because it seems there are more COVID lockdowns in China since second quarter. So, how will it impact your business? And you still want to achieve your full year net profit guidance. How do you -- how are you planning to achieve this guidance given the very tough first quarter already?
Qing Pan - CFO
The impact on the new insurance regulation was basically, there was a very abrupt cut-off on the compliance date, which is December 31, 2021, that the previous sale nationwide on the Internet was not continuing to be allowed as of January 1, 2022. And you have to obtain the license in certain cities to be able to actually make that sale. And at that time, we're actually in the middle of the application for that permit. And we obtained the permit actually in the first quarter of 2022. So, it's basically the abrupt cut-off on the rule and regulation sort of caused a pause on the sale, especially for the first couple of months in the first quarter. And once we have obtained that permission, we'll be able to the sale starting from the second quarter. So, the financial results will reflect that. (foreign language)
Jingbo Wang - Co-Founder, Chairwoman & CEO
(foreign language)
Qing Pan - CFO
So, Emma, basically a quick summary what Chairlady has shared. Basically, I think a couple of reasons. One is that Shanghai is obviously more impacted than other cities. So nationwide, we'll still be able to hold the client conference, although at a much smaller scale than in the past, but still be able to actually get in touch with clients. And as you would mention that under -- as you would imagine that under situations like this desire to connect with people actually become stronger. So, the client actually interact with us on a more frequent basis. And two is we probably stay more prepared than competitors, if you will, especially from the product distribution from the online sharing session and especially on the diversity of products, as well as services, they will be able to provide with the clients under different situations that we have, primary, secondary as well as all kinds of comprehensive services, especially the capability of placing overseas or U.S. dollar products for clients to actually provide them with more options.
So we believe, obviously, will bring negative impact, I guess, on the market overall, but at the same time, it also heightened, I guess, the need especially the anxiety on the uncertain macro situation. The client is actually more willing to listen to one is more options in terms of allocation of assets and two is, they're looking forward to have more safety cushion, if you will, on their assets. So I guess, obviously, there is impact, but we also view that as an opportunity as we have a very strong balance sheet and also liquidity. This is the reason that we'll continue to make investments in client interface related as well as the city expansion in market share.
So, in terms of the guidance, I think that's a very good question. But we're actually making our budget on the basis giving out guidance, which is already in the midst of first quarter, we actually anticipated, I guess, a challenging first quarter. So, through the guidance of how we achieved the profit level, we did put down our first quarter as probably the most challenging quarter. But still, I guess the situation was a little bit out of expectation. A couple of things. One is actually a citywide quarantine of Shanghai. That was not forecasted. And two, it's really the process of the application for the insurance permit took a little bit longer than we expected. So, we're probably a little bit behind of what we originally planned for the first quarter's profit, but it -- gaps small enough that we'll be able to catch up in the following quarters. Emma? Emma, did that answer your question?
Operator
Your next question comes from You You Fan from CICC.
You Fan - Associate
I will translate my questions. So, thanks management for taking my questions. I know you from Shanghai city. But it's still very exciting to see the stable growth of our number of core clients. I have 2 questions here. The first question is regarding the investment. Could management give us more introduction on the progress of fee business, like how much contribution does it have on our mutual transaction value, or revenue? And second question is on the decrease of the number of relationship managers, what's the reason behind that?
Jingbo Wang - Co-Founder, Chairwoman & CEO
(foreign language)
Qing Pan - CFO
Thank you, You You for the question. And thanks for the support by the way in terms of we're both quarantined in Shanghai. I hope everything is -- you and your family are doing. In terms of the Smile Treasury, which is the institutional version of our mutual fund platform, we have actually started the campaign officially in the first quarter and made obviously, strategic initiatives and push for that. Reason being is that we're actually seeing a gap in that service that majority of our clients, probably 60%, 70% of our clients are entrepreneurs and they have their own enterprises, which is the either lack experience to work with more market-oriented sort of treasury management or money market type of funds or they actually didn't have enough research ability to actually navigate through the mutual fund market.
The reason being is that in the past, the treasury function pretty much served by the bank's products. And as the bank's products also shifting towards the NAV-based products, it actually lags the attraction in the past, and the treasurers are forced to actually to screen through thousands of sort of money market fund or mutual fund. And Noah is actually able to sort of transform the experience we have on the mutual fund research and capability and also placing that with a very conveniently designed SaaS-based solution for these institutions. So, we actually use that as a strategic opportunity to actually expand this particular gap in terms of service in the market.
As we understand, there's not much similar products in the market and we'll actually be able to actually make pretty good progress. We gained about 250 new clients in the very first quarter and seeing the latest data, this number is still accelerating. In terms of revenue contribution, it probably going to take a while to shape up as value will accelerate. But at the same time, the AUM, obviously, in treasury-like funds doesn't contribute to a lot of revenue right away, but we're pretty confident to see that growth in the following few quarters. You You, does that answer your first question?
Jingbo Wang - Co-Founder, Chairwoman & CEO
(foreign language)
Qing Pan - CFO
(foreign language)
Jingbo Wang - Co-Founder, Chairwoman & CEO
(foreign language)
Qing Pan - CFO
So, You, first question -- first point is that we actually did the shift from, I guess, immediately following the transformation in 2019. Obviously, the priority was to stabilize the team. So, the strategy was to retain as much talent as we could. Then we started off once the transformation has been completed in 2021, we started off our transformation in terms of talent, from talent retention only to talent upgrading. So, the mild change number of relationship managers is really the result of how we actually being screening the better RMs and we're trying to hire a lot more advanced or, if you will, a lot more experienced and excellent relationship manager to the talent roster. So, it's really upgrading in the talent perspective.
And second point is also -- we actually -- it's interesting that we're seeing quite a bit of repay training clients, if you will, that during the so-called non-standard type of product era, some clients may probably go to another institution and at the same time, actually brings with them the professional that serves with them. So, now we're seeing quite a bit of repayment clients because after all the transformation as well as the market conditions, they continued to realize that Noah has been very transparent and at the same time, being pretty professional about our product selection and also product recommendation. So, with the repatriation of this group of clients, we're also seeing the inflow of the relationship managers.
Operator
Your next question comes from Peter Zhang from JPMorgan.
Peter Zhang
Okay. Thanks for giving me the opportunity to ask this question. I wish to check with [Wang], do we have more update on our Hong Kong listing?
Qing Pan - CFO
Thank you, Peter. Obviously, with the pressure that's being placed on the Chinese FPIs, especially the so-called pre-delisting prices, no one similar as other Chinese FPIs have been exploring all the necessary options, Hong Kong listing, obviously, is one of the pretty apparent decision. But at this stage of time, I'm just -- I don't have any liberty to comment on that. Hopefully, you'll understand, Peter.
Operator
This concludes our question-and-answer session. I would like to turn the conference back over to your speakers for closing remarks.
Qing Pan - CFO
Okay. Thank you. And thank you, everyone, for the investor, analysts and thanks for your time.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.