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Operator
Good day, ladies and gentlemen. Welcome to today's conference call to discuss Nano Dimension's first quarter 2020 financial results. My name is Andrew, and I'm your operator for today's call. On the call with us today are Yoav Stern, President and CEO; and Yael Sandler, CFO.
Before we begin, may I remind our listeners that certain information provided on this call may contain forward-looking statements and the safe harbor statement outlined in today's earnings press release also pertains to this call. If you have not received a copy of the press release, please view it in the Investor Relations section of the company's website.
Yoav will begin the call with a business update, followed by a question-and-answer session, at which time Yael will answer questions regarding the first quarter 2020 financial results. (Operator Instructions) Please note, this event is being recorded.
I would now like to turn the conference over to Nano Dimension's President and CEO, Yoav Stern. Yoav, please go ahead.
Yoav Stern - President & CEO
Thank you very much, sir. Welcome, everybody. We waited around 2, 3 minutes over 9 am in order to get all people that want to be online. So I apologize for that. And so I hope the day will start well with our call and later, have a good day in the market rather than a day like yesterday. But those are our lives on a daily basis. So we know that.
What we're going to do in this call is I will speak a little bit about the business situation and where we are. We're not going to have me read anything that you could -- everybody can read on the news release in order not to waste your time. In the same manner, we're not going to have Yael read all the numbers and all the MD&A management discussions and analysis because you could read it there, and I don't want to waste your time. But on any subject afterwards that you want to ask about, we will direct the questions. Either I will direct them to myself or to Yael on anything you want to ask about numbers or anything else. And then we'll hopefully have a call that is efficient in time and content.
What I'm going to tell you about the business situation, to many of you is probably known, it's only 2 weeks ago, actually 3 weeks ago that we closed the public offering. And thank you very much for the support. And during that 1 week or 8 -- 7 days roadshow, I met with 60 -- I had about 60 -- 45 to 55 meetings, actually, 50-something meetings. I don't know with 60 people or with 80 people, but I met most of you, probably. And everything I told you then is true today. There's only 3 weeks difference. So it's not -- you're not going to hear earth-shattering information. As much as the previous quarter, which is what we're reporting today, I spoke with most of you on these occasions, as I just mentioned, about what happened in the first quarter. And what you hear and what you read today is a repetitive story.
We lost the opportunity for that quarter to sell about from 3, 4 machines and our revenue went -- was $700,000 comparing to $1.7 million quarter -- the same quarter a year before. But it's irrelevant to compare it to a year before, the year before did not have corona. The corona entered China early in the quarter. China was one of our main buyers for machines this quarter. Prospective buyers, and that's gone. It's gone to come back. We are now talking with the Chinese same organizations about doing the things we planned last quarter for this quarter. And if not, it would be the late part of this quarter, if not maybe early next quarter, but it actually makes signs as if it's happening.
The interesting thing about last quarter is, if you break down and you look what we sold, we did sell ink in high percentages. Obviously, the percentages are high only because the top line is low, not because we sold more ink than usual. We sold ink relatively okay because the machines started to close to shut down toward the middle of that -- of last quarter. So even ink was not in the numbers it could have been. And of course, we sold upgrades for the machine, which is a very, very important point, which I mentioned to you before. Upgrade is a really serious vote of confidence of our customers that both machines got a bit disappointed from their performance, but decided to invest $35,000 to $55,000 to upgrade, which means they are committed to the technology and to the direction we're showing so much as our road map and where we're taking this company, its product and hopefully taking the market with us.
So that's last quarter. I'm sure you want to know about this quarter, we are 45 days into it. It could have been 45 days or 1 day, nothing happening, nothing. Customers in the United States are completely dormant, like bears in the winter. Even in FedEx with a Board with a product, we sent -- I think it was (inaudible) I don't remember. It didn't even get to the FedEx because the office was closed, and they have to send the FedEx to one of their engineers to his home. Of course, if he gets the product at home, he can do anything within it. He doesn't have a machine, but he wanted to get a product at home. So we had to re-FedEx it. That is the status of the market. There's nobody home.
In Europe, it's a little bit ahead of the United States. The European walk up earlier from the corona, or I think they actually went to sleep. They weren't sleeping like in United States as deep. But even in Europe, it's still -- we have issues with our customers, including our loyal customers that are saying, look guys, we just came back to the office. We have 20 things that are more urgent for us than dealing with buying a new machine, another machine or doing anything with you, but we're with you. We're getting back. We're getting back.
In the Far East, they are ahead of United States and Europe, and they are already talking business, but carefully.
So that's the situation today. I expect this quarter to be as much as revenue, really bad as much as working assumptions moving forward. We have a director from Lockheed, and I -- we had a Board meeting a couple of days ago, and he told me that in Lockheed, across the board, they are starting to talk to them -- and he is a senior guy in Lockheed, very senior, they are starting to talk about bringing people back, which means somewhere in June, they hope, things will start to show signs of normalcy, people coming back to the office and maybe July, start to do business normally. Hopefully, this summer will not be as usual summer as you know, people in July and August are not there. And not to speak in Europe, they closed the continent. So that this summer may be a bit different.
So the working assumption at this point is that the end of Q2, the beginning of Q3, hopefully, business are starting to roll forward. And we are preparing for that. In order for preparing for that, there's 2 mantras that I put in front of the company, mantra #1 is our cash today, it's your cash, which are we holding temporarily in order to use it in the best way, our cash today will be worth much more 3 months from now, when the -- specifically, when the corona is starting to recover, either it's 2 months or 1 month or 4 months. So under this mantra, we are going into the second mantra, which is therefore, we are going to conserve cash now even if it's 4 months, for sure, if it's for 6, and spend it sparingly only on 2 subjects: one, the development of the road map of the product. So when the market recovers, we're having even a better product than what we have today. And two, on sales organization building United States in order to be ready for -- when customers are back in the office, that our sales organization is up and running with pipeline that is active with salespeople that are crisscrossing the continent. So that is the 2 areas we're not saving cash. We're not saving cash on building up the North American sales organization, for that Middle European as well. And we're not saving cash on the product road map and moving it forward.
Where are we saving cash, everywhere else. We are not spending money on customer care and support, which is an organization we are building because the customers don't want to be taken care of right now. So there's no reason to bug them and to run around. They are not -- there's nobody home. Actually, there's nobody in the office, everybody is home. And we're not spending money on building machines. We are not building machines. And we are reducing our cost of operations and manufacturing because we have enough inventory to build machines for the next 6 to 12 months, and we have the operation to build machines, and we just not need to man the operation until we're actually building machines in a fast enough pace that we need many people to do that.
As much as manufacturing ink, we didn't touch it. We're manufacturing ink as usual. The demand for inks didn't go down yet even though the machines are down, a lot of the machines are down, more than half. But we didn't see the ink consumption going down. I believe we'll see it this quarter, and then I expect it to pick up again. So as much as manufacturing, the self-life of our in is long enough. So we even manufacture the inventory right now, especially because manufacturing of chemicals, you can't stop manufacturing. It's a process that needs to be operated. And we're not worried about it. We know that there'll be homes for our inventory of inks, even if we'll have a little bit more inventory. It's not big numbers in any case.
So I'm getting toward a summary of what I had to say, which is going back to the 2 mantras I started with: Cash we conserve today will be worth more when corona days are starting to phase out. Two, don't hold back on building the North American sales distribution go-to-market organization and not holding back cash from them. The other things we're holding back.
Last, but not least, we had the first user group ever initiated. I started -- I found out when I came to this company a few months ago that we never had user groups. I met with the American Army, the American Army told me how come you don't have user group. User group is the main important tool to meet all users that -- especially in a company that you're bringing such new technology to the market. So I close it with a note. Today, we had the first user group in Europe. We had 55 participants, 3 hours conference, people from Italy, Germany, Russia, Eastern Europe, 55 people present, all of them from our customers, that's not including people that were post listening from the company.
The user group that was virtual included discussion by customers about their experience with the machine, including things that the company discovered that the customers are more advanced than us in developing applications of the machines, which is exactly what I was hoping for. Now the customers are telling us, you don't know that you can do this and that, I don't want to get you into technical details. You can do this and that with your machine. Here is what we did with your machine. Our people were overwhelmed. It was a very successful meeting.
So it's good news, especially under consideration of a time like that. And obviously, I can with this -- it's not that I invented this idea. User group is a tool. It was this company did not to use it. So I'm not an inventor. I just applied it, and our European organization put it together, and we're going to do user group like this much more frequent. In a funny way, it's very easy to bring people together in a conference call for 3 hours all on video than bringing together physically as we used to user groups in other companies. There is an advantage to get together to have dinners together as well, but it becomes, for sure, more expensive and logistically a nightmare to do it. So you can't do it too many times. User group on a video is something you can do twice a month, and that's what we're going to -- and it's not costing us almost anything. So it's very good news, and I'm very encouraged it happened to this morning, early 12:00 O'clock in the morning, New York time. So I couldn't hold it back just to tell you that, that was the case, and it's very encouraging.
I'll stop here, spoke for 15 minutes, and I will open this up for Q&A, both to me and to Yael, which is waiting for your questions. And if you will direct them to me, I will either answer myself or ask Yael to answer. Please.
Operator
(Operator Instructions) The first question comes from Brian Herman of ViewTrade Securities.
Brian Herman - MD
Question about the machines. It looks to me like you have 2 machines, the Pro and the LDM. Can you talk a little bit about the difference in capabilities of each? And is the difference an upgrade? Or is it an entirely different machine?
Yoav Stern - President & CEO
No. The first machine that the company put in the market was the DragonFly Pro, which was presented to the market practically in early 2018 and was sold during 2019 into beginning -- in the middle of 2019. That machine had a major flaw. And the flaw in that machine was that the printing heads, if you don't work with the machine very, very precisely according to company's instructions and deviate a little bit or if the machine was not working constantly by the conditions and the spec and stopped, you had clogged printing heads, which needed machine to stop, having somebody decided to clean it up. And therefore, the claim that the machine is a digital manufacturing piece that worked 24/7 did not actually materialize. And you had to have a person around the machine because every 2, 3 hours, you have to deal with that. That was resolved with the development effort during 2018, which culminated in August by "a new machine" called DragonFly LDM. The DragonFly Pro is totally upgradable to DragonFly LDM. The new machine -- the difference between the older machine and the new machine is the new machine had an automatic system, which is both a combination of hardware and software in the process that cleans the printing head as it prints, every few seconds. There's a printing mechanism, very sophisticated that make sure that the head is clean. So the machine can work actually almost 24/7 practically and there's no need to stop or to clean or to have a person there beside to make sure it's not clogging.
So summarizing the answer, the machines are upgradable. The cost for an upgrade was $30,000 to $50,000. Your next question will be, how many people upgraded. More than 50% by now has upgraded. The upgrade is going on a quarterly-by-quarterly basis. Every quarter, we're getting 2, 3 upgrades. And we hope to complete all the upgrades for all the machines that are working and interested, which is probably 90% of the machines in the market. If not the corona, we probably would have finished already. With the corona, it may take the next quarter or 2 to finish them. I hope I answered your question.
Brian Herman - MD
Yes, you did. And how many machines are out in the market in total? Then I'll let you go to the next question.
Yoav Stern - President & CEO
57, 58.
Operator
(Operator Instructions) This concludes our question-and-answer session. I would like to turn the conference back over to Yoav Stern for any closing remarks.
Yoav Stern - President & CEO
Can you just wait another 30 seconds to see if somebody maybe comes up with a question and maybe still thinking about it?
Operator
Yes, sir. And we have a follow-up from Brian Herman of ViewTrade Securities.
Brian Herman - MD
I just wanted to give everybody else the opportunity to ask, but I'll jump back in. On the 57 or 58 machines out into the market, how many different customers does that represent?
Yoav Stern - President & CEO
Between 30 to 40. But if your next question is, how many customers have more than one machine, just few. There's also machines out of the market that are in the hands of resellers, distributors. Resellers, which we are getting rid -- got rid of. We are replacing resellers with direct sales force. The resellers was the biggest mistake of this company since the last 2 years, which is why the sales went up from year to year just by 39%, where there -- I think they could have gone up by 114% from 39%. Resellers clogged the channel, did not resell. So we are converting it. So they have about 14 or 15 machines with resellers, which we -- which are part of the 57. Those machines we'll come to an agreement with the resellers that we will resell it for them and have an arrangement that will make us make money and them make money.
Brian Herman - MD
Right. Makes a lot of sense. The OEM -- so is this the type of thing where an OEM manufacturer, a third-party manufacturer of multilayer microchips, will start using your machines in their facilities? Or is it more of a corporate initiative to do R&D in-house?
Yoav Stern - President & CEO
By the way, it's not microchips. Microchips is semiconductors. This is different. Semiconductors is people like Intel and AMD, and it's a different industry. It's an adjacent industry, but it's silicon. It's very -- much, much, much more expensive, much more intensive in development. So we're not competing there. We are in the PCB special devices, which are much less expensive but getting closer to the semiconductors because the performance requested are becoming higher and higher.
So yes, we have -- our machines are for 2 purposes. First, for proof-of-concept and prototyping and are used by research institutes, et cetera, and by a very large and very high-tech companies that have in-house research in electronics, and they need a lot of designs to bring to the market faster. Our machine is a digital fabrication machine. So that's the first use.
The second use is going into early production, which we're in the process of getting the machine now that is 24/7 to be used for early production. And we're going to -- and we're seeing after the corona, a very, very strong trend of large corporation who are wanting to move back production from the Far East to the continent, and we are positioned there with the digital machine. It's -- basically, it's a rolling fabrication facility for PCBs -- sophisticated PCBs because we do 20 layers, 2 layers or 50 layers easily digitally. So the next stage, the next years of our machine, which we are looking for the next 1.5 years to get into is when people start to use it as a fabrication machine for early production and short-run production, and you have a digital fabrication facility that you roll these machines into a warehouse, it's all working, and there's no waste because it's all closed process. Everything is within the machine. So that's the second large breakthrough that we hope we'll see in the next few quarters beyond the prototyping and proof-of-concept.
Brian Herman - MD
Would it ever be used in permanent production lines of printed circuit boards?
Yoav Stern - President & CEO
Yes. The answers is, would it ever, yes. Any more questions, please?
Operator
We're standing by sir to see if any other questions come in. Currently, we do not have any other questions.
Yoav Stern - President & CEO
Okay. So I will use this opportunity to, again, say thank you very much for everybody for your support and attention today and in general, your support a few weeks ago and now and moving forward. You all know that you can feel free to call me personally. And I hope to be talking to you soon, and I wish you best of health and stay safe.
Yael Sandler - CFO
Thank you.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.