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Michelle Glidewel - Senior Manager
Thank you, and welcome to Natural Health Trends Fourth Quarter and Full Year 2025 Earnings Conference Call. During today's call, there may be statements made relating to the future results of the company that are forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995.
Actual results, performance or achievements could differ materially from those anticipated in such forward-looking statements through the result of certain factors, including those set forth in the company's filings with the Securities and Exchange Commission.
It should also be noted that a replay of today's call can be found on the Investors section of the company's corporate website at naturalhealthtrendscorp.com. At this time, I'd like to turn the call over to Chris Sharng, President of Natural Health Trends.
Chris T. Sharng - President, Director
Thank you, Michelle, and thanks to everyone for joining us this morning to discuss our fourth quarter and full year 2025 financial results. With me today is Scott Davidson, our Senior Vice President and Chief Financial Officer. In the fourth quarter, we delivered a 3% sequential increase in revenue over the preceding third quarter.
Meanwhile, our full year performance is more balanced than it may appear as we saw glimpses of stability and rebound starting in April. For example, in our largest market, reorders as a percent of total orders increased compared to 2024 and sales of our curated product bundles rose 10% for the full year.
These trends reflect continued member engagement and ongoing demand for our core products. We also saw encouraging growth in the fourth quarter in Taiwan and Peru. Moreover, Japan and Colombia achieved strong increases all year. During the quarter, we continue to take actions to improve the efficiency and strength of our operations.
Restructuring initiatives announced last quarter are substantially complete, including the relocation of about 40% of our product sourcing from America to East Asia in order to reduce tariff uncertainty and streamline logistics, also included our measures to optimize our workforce and downsize several offices.
Of these actions, we expect to realize a significant portion of the associated $1.5 million annualized cost savings during 2026. 2026 represents an important milestone for the company as we celebrate our 25th anniversary.
We have prepared exciting programs that include a big celebration event in Hong Kong, where we anticipate 1,500 attendees, signature products for the anniversary, and incentives to leverage these special moments. We expect a catalyst for renewed momentum across our products and our business.
As I close, I want to sincerely thank our leaders, members, prefer customers, employees and stockholders. Your commitment is foundational to NHT Global's long-term success, and it directly supports the global reach and impact of our products.
NHT Global continues to offer opportunities for people of all backgrounds, whether they seek to supplement income, build a business or take a more proactive approach to health and wellness. With a strong product portfolio and the renewed focus on execution, we are confident in our ability to support these goals in an evolving global environment.
As we welcome the year of the horse, we extend our best wishes for health, prosperity and success throughout 2026. Now I'll pass the call to our CFO, Scott Davidson, who will share a detailed review of our financial results.
Scott?
Scott Davidson - Senior VP, Chief Financial Officer
Thank you, Chris. Fourth quarter revenue of $9.7 million increased 3% compared to $9.5 million in the third quarter of 2025 and declined 10% compared to $10.8 million in the fourth quarter of last year. Revenue in our primary market of Greater China increased 2% compared to the third quarter and was supplemented by improvement in other markets, particularly Taiwan and Peru.
Gross profit margin was 73.9% in the fourth quarter compared with 74.2% in the fourth quarter of last year due to the write-off of components inventory related to discontinued products and products whose manufacturing has transitioned outside the United States. Gross profit margin would be comparable to last year without these write-offs.
Commissions expense as a percent of net sales for the fourth quarter was 40.3%, compared with 41.9% a year ago. Selling, general and administrative expenses were $3.8 million for the fourth quarter compared with $3.9 million a year ago. SG&A would have declined by $309,000 or 8% year-over-year, if not for the $208,000 of restructuring-related charges recognized in SG&A during the quarter.
As a result, operating loss for the quarter was $635,000, compared to $421,000 in the fourth quarter of last year. Excluding $283,000 of restructuring-related charges recognized in cost of sales and SG&A during the fourth quarter, operating loss would have been $352,000 during the quarter.
Net loss for the fourth quarter was $588,000 or $0.05 per diluted share compared to net income of $176,000 or $0.02 per diluted share in the fourth quarter of 2024. Despite the loss before income taxes in the fourth quarter this year, tax expense of $175,000 was recognized during the quarter due to an increase in foreign tax expense.
Now I'll turn to our cash flows and balance sheet. Net cash used in operating activities was $959,000 during the fourth quarter this year, primarily due to the restructuring-related activities and payments related to our new back office system implementation. For the full year, net cash used in operating activities was $6 million compared to $3.4 million a year ago.
Excluding our required annual tax installment payment related to the 2017 U.S. Tax Cuts and Jobs Act, we used $943,000 in cash from operations during 2025. Total cash, cash equivalents and marketable securities were $28.9 million at December 31, down from $32 million at September 30, due to our quarterly dividend payment and the cash used in operations during the quarter.
For the full year 2025, we paid out $9.2 million in dividends. As returning capital to our stockholders remains a priority, I am pleased to announce that on February 2, our Board of Directors declared a quarterly cash dividend of $0.10 per share, which will be payable on February 27 to stockholders of record as of February 17.
In closing, I'm pleased with the progress we were able to make during the fourth quarter as our restructuring initiatives are substantially complete. Looking forward, we can expect to realize a significant portion of the approximately $1.5 million in cost savings during 2026, which positions the business on a clear path towards profitability and improved performance.
As we enter our 25th anniversary year, we view this milestone as both a celebration of our legacy and a foundation for our future. We believe there will be a special and engaging year to be a part of our business, and we look forward to making it meaningful and rewarding for our global community. That completes our prepared remarks.
I will now turn the call back over to the operator.
Editor
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