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Operator
Welcome, and thank you for standing by. At this time all participants are in a listen-only mode. We will conduct a question-and-answer session during the conference.
(Operator Instructions)
Today's conference is being recorded. If you have any objections, you may disconnect at this time. I will now turn today's meeting over to your host, Mr. Gavin Bell. You may begin.
- IR
Thank you, Sherry. Good afternoon, and thanks, everyone, for joining us for our first-quarter 2011 earnings call. Bill Nuti, NCR's Chairman and Chief Executive Officer, will lead our conference call this afternoon. After Bill's opening remarks, John Bruno, Executive Vice President of our Industry Solutions Group, will update you on progress with respect to certain key initiatives.
Bob Fishman, NCR's Chief Financial Officer, will then provide comments on NCR's total company financial results. Our discussion today includes forecasts and other information that are considered forward-looking statements. While these statements reflect our current outlook, they are subject to a number of risks and uncertainties that could cause actual results to vary materially. These risk factors are described in NCR's periodic filings with the SEC and in our annual report to stockholders. On today's call we will also be discussing certain non-GAAP financial information such as free cash flow and results excluding the impact of pension and other items.
Reconciliations of non-GAAP financial results to our reported and forecasted GAAP results, and other information concerning such measures, are included in our earnings press release and are also available on the investor page of NCR's website. A replay of this conference call will be available later today on NCR's website www.ncr.com.
For those listening to the replay of this call, please keep in mind the information discussed is as of April 28, 2011, and NCR assumes no obligation to update or revise the information included in this conference call, whether a result of new information or future results. I'll now turn the call over to Bill.
- Chairman & CEO
Thank you, Gavin. Good afternoon, and thank you all for joining us. The first quarter marked a successful start to the year for NCR. Our results came in ahead of what we expected for the quarter and featured top-line growth across all our business segments, strong order growth in our core industries, and improved gross margins, resulting in a 33% increase in NPOI and an 80% increase in non-GAAP earnings per share over the prior-year period.
The first quarter of 2011 is the best Q1 earnings performance for NCR since the Teradata spin, including the dilutive impact of entertainment. It's clear, as we meet with customers around the world, that our strategic investments we've made in our company, products, and services are resonating across all of our end markets. At the same time, we continue making good progress in our efforts to strengthen NCR from within.
This quarter, we will begin reporting on a line-of-business basis. As such, we are now reporting revenue and operating income on 4 segments -- Financial Services; Retail & Hospitality; Entertainment; and Emerging Industries, which includes our Travel & Gaming, Healthcare, and Telecom & Technology lines of business. NCR's services revenue is integrated within each reporting segment, reflecting the strong linkage between products and services in the overall NCR solutions portfolio.
That said, NCR services contributed significantly to our success in the quarter, and I will provide more color on our services results later in my prepared remarks. In addition, we have realigned our geographical reporting consistent with how we reorganized our sales theatres in 2011. This will provide you with a better picture of how we look at our business as we seek to drive growth in both developed and emerging markets.
We will begin reporting revenue by geography in our soon-to-be-filed 10-Q for the following 6 theatres -- North America; Europe; BICMEA, which includes the key emerging markets of Brazil, India, China, Middle East, and Africa; Japan/Korea; South Asia Pacific; and CLA, or the Caribbean Latin America region.
Looking at Financial Services first, we generated 3% revenue growth over Q1 2010, with good performance across key regions including BICMEA and CLA. Global orders were up 8%, and backlog at quarter end was up in the mid-teens versus the prior-year period.
Retail & Hospitality segment revenues grew 5% over the prior-year period, led by ongoing rollouts of our self-checkout and point-of-sale solutions. We entered the year looking to rebuild momentum into our order backlog and sales funnel, after a strong fourth quarter of 2010; and we are pleased to report that orders were up by more than 30%, and backlog at quarter end recovered nicely, ending up in the mid-teens versus the prior-year period. Our only challenging market was Japan, which saw some interruption in business due to the tragic events that occurred in March.
Although NCR services is integrated within the segments, as I mentioned, I'd like to particularly highlight the continuing strong performance of our services team, with Q1 revenues up 7% and gross margins up 100 basis points compared to last year's Q1. It is important to note that, over the past few years, we have been working on programs to improve service delivery and drive sustainable, long-term growth, and we're more convinced than ever that our services business can be a future growth engine for NCR.
We don't want to get ahead of our ourselves, but, to date, we have been very pleased with our results. We have recruited experienced service talent, upgraded our global management team, improved our delivery infrastructure, and added sales resources -- all focused on delivering great service and making a more diverse set of service offers a competitive advantage -- and it's working. We'll keep you posted periodically on our service-specific results.
Another proof point validating our ability to make service a competitive advantage for our customers is a recent award NCR received from the United States Postal Service -- the 2010 Supplier Performance Award. We were recognized for our technology and services which delivered various improvements in supply-chain management and customer experience across thousands of post offices in the United States. To put the award in context, during fiscal year 2010, the Postal Service sourced transportation, supplies, services facilities and equipment from tens of thousands of suppliers. NCR was one of only 13 companies being recognized this year. Postmaster General Patrick Donahoe recognized the contribution of NCR and other award winners, saying that our innovative ideas will help the Postal Service grow the business, improve the customer experience, and become leaner, faster, and smarter.
NCR services is well positioned to generate solid revenue growth and margin expansion in 2011. Entertainment revenues increased more than 100% on a year-over-year basis. On a sequential basis, revenues grew 16% as we improved same-store sales growth, secured new kiosk deployments, and re-deployed underperforming kiosks as part of our continuing efforts to optimize our footprint. John talked with you last quarter about our plans to refine our deployment footprint and focus on per-unit performance in this business, and we made progress executing on that plan in Q1. John will provide further detail in a moment.
In addition to solid revenue performance, NCR is also executing on our ongoing cost-improvement efforts. We are on track to achieve $75 million to $100 million in annualized cost reductions this year. Our 3-year target remains $200 million to $300 million, and we have begun tackling many of these longer-term initiatives as well.
The savings we have achieved to date, and those we plan to achieve, are almost entirely the result of sustainable efficiency and productivity gains, driven by our 3-year installation of continuous improvement capability inside NCR. We consistently analyze continuous improvement opportunities throughout the organization, beginning at the front end with innovation and product design and continuing through the organization to our supply-chain operations, manufacturing, and, ultimately, NCR services.
Just this morning, NCR announced that we've been awarded Leadership in Energy and Environmental Design, or LEED certification, for our Columbus, Georgia, manufacturing plant. NCR's LEED certification was based on a number of green design and construction features which positively impacted the re-vamp of our Columbus plant. NCR is amongst a very select few to have a LEED-certified plant that has been refurbished in the United States.
Overall, revenue growth across our business segments and our focus on productivity improvements helped drive strong NPOI growth during the quarter. In the first quarter 2011, NPOI was $57 million, compared to $43 million last year -- an increase of 33%, on top of a strong compare in Q1 2010, where NPOI grew 54% over Q1 2009.
All in all, it was a good start to our year and, as a result, we are today raising our earnings guidance for the full year. Even though it's early in the year, and there remains sufficient uncertainties economically and geopolitically, we feel incrementally more positive about our overall earnings outlook for 2011.
Let me now dive a little deeper into trends in the Financial Services and Retail & Hospitality businesses, and John will cover the same for Entertainment and our Emerging Industries. In Financial Services, we continue to offer a unique and highly valuable product suite that appeals to banks of all sizes around the world. Our global leadership is evidenced by our recent report from Retail Banking Research, or RBR, which shows that NCR has installed more intelligent deposit ATMs than any other manufacturer across Europe, the Middle East and Africa, and North America. Outside of Japan and Korea, we held almost 30% of the global intelligent deposit install base at the end of 2009; and all the metrics we track would suggest we increased our market share during 2010.
In terms of current demand trends in the financial sector, conditions are steadily improving; and we believe our investment in innovative solutions like our scalable deposit module, as well as converged banking solutions such as our APTRA line of software solutions, position us to continue capturing market share as banks unlock capital spending and aim to strengthen their competitive position.
Diversified order growth around the world, including North America, BICMEA ,and Europe, demonstrates the benefit and strength of NCR's global footprint and geographic balance. In Europe, orders grew in the mid-single digits, primarily driven by the UK, Italy, and Russia. In BICMEA, strong order growth was led by Brazil and China. In North America, we continue to see uplift among the US regional banks, as orders are up approximately 75% from last year's Q1. Our converged channel offers, which offer advanced ATM software solutions with online and mobile banking applications, are winning us business. For instance, Bellwether Community Credit Union, which serves more than 26,000 members throughout New Hampshire, recently deployed NCR APTRA Mobile Banking, and now provides its members with access to all 3 self-service banking channels -- mobile, online and ATM.
We also formed a business partnership with McAfee, and have developed a new version of Solidcore Suite for APTRA that runs seamlessly with McAfee software. NCR will be selling Solidcore Suite for APTRA to its financial customers currently running McAfee software for security management, and introducing Solidcore Suite in McAfee software to new customers.
In Retail & Hospitality, our market-leading self-checkout solutions are meeting the needs of the emerging consumer around the world and delivering cost and productivity gains to our customers. Our discussions with current and potential customers continue to point to a retail upgrade cycle, with self-checkout solutions a key area of conversation and interest. We invested in innovation ahead of this curve and that's now paying off in solid revenue and order growth.
However, our future in retail is not solely in self-service channels. We believe that there is pent-up demand for new applications and solutions addressing the point of sale. One example is Veteran's Canteen Service, which is deploying a new POS solution, including approximately 1,100 RealPOS 70 XRT POS terminals and software, in over 180 VA Hospitals across the US and Puerto Rico. Our customers are also looking hard at ways to drive improved productivity and CRM integration at the checkout counter. This is great news for NCR as we anticipated this requirement and have invested in new solutions that solve for this need.
From NCR perspective, we intend to move beyond CRM to CPM, customer preference management; and NCR's enterprise preference manager, launched with success at NRF in January, is getting a lot of attention and opens up new opportunities for NCR to move into software-based solutions. As we look ahead in retail, one of the more exciting market opportunities for us is Brazil. We recently announced that we are expanding our solutions and services for retailers in Brazil and are implementing a new sales coverage model throughout the country, with a focus on new channel partner relationships. According to the industry research firm Euro Monitor, retail spending in Brazil is expected to grow 6% per year over the next 5 years, trailing only China and India.
Retailers of all types are expanding quickly in the emerging markets and NCR plans to address these growing markets more aggressively over the next few years. Our efforts in Brazil are consistent with our focus on capitalizing on expanding addressable market and taking advantage of our global reach. To accomplish this goal, NCR has also embarked on a new global-expansion strategy aimed at aggressively growing our indirect business across the retail, financial services, travel, and healthcare sectors. We believe our indirect sales partners offer unique value-added and market knowledge, given their local footprint and customer-specific expertise.
We are working to build a world-class indirect-channel infrastructure that will enable NCR to reach even more customers in more markets around the world. We have been strengthening our indirect-channel presence over the past several years and believe now is the right time to increase our investment. Many of our transformational challen --changes of the past several years, such as our construction of a global manufacturing network, the spinoff of Teradata, the reorganization into a line-of-business model, and the move of our corporate headquarter, are all well behind us and have set the stage for NCR to increase our engagement with the indirect channel.
We continue to invest in this base, as evidenced by the addition of experienced and knowledgeable channel leadership, our focus on product offerings and solutions that are channel ready, and enablement of our partners to increase channel-services opportunities and disciplined sales governance. We recently held our global partners conference in Orlando, Florida. We had partners attend from over 180 diverse companies representing 67 countries around the world, and the response to our plan was very positive.
Our partners are motivated and excited about our increased level of commitment, and share our vision for the future of self-service. They know that NCR understands the world of customers, our operating end, and the need for multi-channel enablement and converged channel innovation. They are excited about the mutual growth opportunities our expanded relationship offers them and the ability to sell an expanded portfolio of hardware, software, and services.
So, to quickly summarize, a terrific start to the year for NCR, with revenue and NPOI growth well on track with our newly revised 2011 outlook. We're executing very well in our core financial and retail businesses, capitalizing on the benefits of our global leadership position, and delivering a strong value proposition to customers supported by the most innovative solutions in the markets we serve.
I'll now turn the call over to John Bruno to update you in more detail on some of the industry initiatives I mentioned, and then Bob will review this quarter's financial results. John?
- Executive Vice President
Thank you, Bill, and good afternoon, everyone. Bill discussed our core lines of businesses, so I'd like to give you an update and provide some additional detail on our progress deploying self-service solutions across our Entertainment and other Emerging Industries segments.
Looking first at Entertainment, we ended the quarter with approximately 8,900 kiosks deployed, compared to 8,000 at the end of 2010. Our average fleet age remains around 8 months, and we grew our quarterly same-store sales 16% sequentially, and 51% year over year. As we discussed in our last conference call, we decided to scale back the rate of new deployments during the fourth quarter of 2010 and utilize in-field performance data to evaluate how our deployed kiosks were performing. This allowed to us to more thoroughly evaluate potential and future deployment locations to ensure that they are consistent with our long-term profitability objectives.
A total of 1,200 new deployments were completed in Q1 in a select number of large grocery, convenience, and drugstore partners. Key new business wins included Racetrac convenience stores, where we'll place kiosks in more than 300 locations in 5 states throughout the southeast. We've already installed 200 kiosks in Racetrac stores and expect the remaining kiosks to be installed by June of this year.
Last quarter I shared with you that we identified 1,600 under-performing kiosks. During late Q4 and throughout Q1, we've been hard at work to improve performance by addressing onsite issues or redeploying machines to more strategic locations where we believe we can grow transactions and improve our per-unit economics. The effort is going well. The team is moving with speed and efficiency, but also with great diligence as we zero in on per-unit economics. During the first quarter, we redeployed approximately 300 kiosks with solid retail partners in geographic locations that met our requirements. We expect to redeploy another 700 kiosks in Q2.
We continue to believe in and test premium pricing for select content. We expanded our test run with 20th Century Fox in the first quarter from 4 cities to a national day-and-date rollout with the hit film, Black Swan; and the results continue to surpass our expectations, confirming that our customers enjoy having the choice of renting the latest new release movies at a premium while still retaining access to our broad dollar-per-night movie selection.
Additional and broader testing is set to take place during the second quarter as we strive to further demonstrate the market potential of premium-priced new releases. We continue to believe there's great potential for a premium-priced content as it offers consumers even further choice, and we believe this could be a key competitive advantage for NCR in the future.
Marketing is also a key element of the performance plan. We are forming strategic relationships in an effort to increase consumer awareness around our offering. We recognize that, for a number of our consumers, the experience of watching a movie involves a bowl of popcorn and a beverage. As a result, we're utilizing cross-selling with brands like Coca-Cola, Orville Redenbacher Popcorn, and Anheuser-Busch to help drive transaction volumes across our kiosk footprint.
NCR entered the entertainment business just under 2 years ago, and we are fine-tuning our site selection process with a focus on key partners and geographic density. We're also refining our business model by testing new offers that accelerate the availability of new release titles for our customers. The potential for this business is exciting, and we remain confident about our ability to grow this business in the years ahead.
Now let's look at the businesses that comprise our Emerging Industries segment -- Telecom & Technology, Travel & Gaming, and Healthcare. In Telecom & Technology, we're experiencing growth within the base of our business. In the telecom space, our go-to-market offering for strategic business services continues to capture market share by providing the next generation networking requirements such as IP [Galeckony], virtual private networks, MPLS, and wide-area network acceleration for our customer premise environment or CPE.
NCR acts as a preferred-service partner for over 40 global telecom companies, providing onsite services to enable the carriers to deploy their CPE solutions globally. Expanding on this base, Easynet and NCR formed a global-managed service partnership through which NCR will provide hardware procurement, onsite hardware installation, and maintenance support service to Easynet's network customers. The partnership will help deliver faster rollout times and higher levels of availability to Easynet customers in over 190 countries worldwide.
Within the technology business we're expanding our OEM partnerships to support the innovative technology that our customers are implementing to drive improved business efficiency and flexibility. Wireless LAN is one such technology, where its adoption continues to advance through an improved capability in speed, mesh, and voice. NCR recently signed a service partnership agreement with Aruba to provide installation and maintenance support services.
We now provide wireless LAN services for the 3 major OMs in the market -- Cisco; Juniper; and Aruba. In the Travel & Gaming category, we continue to reinforce our commitment to transforming the travel experience. One of the largest North American ground transportation providers is currently deploying 150 NCR kiosks throughout 25 US cities enabling passengers to purchase or pick up their tickets. This partnership is the first of its kind.
We're also expanding our mobile footprint worldwide, enabling travelers on Delta Airlines, US Airways, West Jet, Qatar Airways, and others to check in for their flight on their mobile devices. More than 8 million mobile boarding passes have been delivered over our platform since its launch, and over 1 million of those boarding passes were issued in March alone. We're increasing our wallet share as well, refreshing and expanding our self-service footprint among existing customers. Alaska Airlines is replacing its first generation NCR kiosks at its hubs in Seattle, Washington, and Anchorage. The new kiosks are designed to further improve passenger through-put and will also include local and remote system management for optimum system maintenance.
Lastly, in Healthcare, our solutions offer the integration of patient self-service channels so information could rapidly, easily, and securely be shared across networks, which can help significantly cut hospital administrative work time. During the second quarter of 2011, we will begin rolling out a new offer, NCR Customer Value Management 5.0, which is a completely integrated solution across kiosks, online mobile and tablet channel. This new system will allow our customers to deploy the system in less than half the time of our previous generation product.
Moreover, it will integrate patient registration, payment management, form management, and portal technology in a single database and platform. Due to IT investment being part of the hi-tech act ,as well as IDN's preparing for upcoming changes in healthcare reform, we're experiencing increased interest from our customers deployed self-service technology that can help improve patient satisfaction and reduce healthcare administrative costs.
In short, we're not only strengthening our core offers and financial services in retail and hospitality, but we continue to innovate in adjacent industries, leveraging our unique multi-industry consumer end sight. Our intent is to deliver differentiated experience to our customers and, ultimately, their consumers across multiple industries. We intend to do so through a leading combination of best-in-class hardware enabled through a software-driven business model, complemented by the industry's best service offer.
We believe there are many exciting developments to come for NCR as we bring our expertise, energy, and core values to these industries and capitalize on these growing business opportunities. And with that I'll turn the call over to Bob.
- SVP, CFO
Thanks, John. NCR's total revenue from continued operations in the first quarter was $1.1 billion, up 6% versus Q1 2010. First-quarter revenues include a 2% benefit from foreign-currency translation. We reported GAAP income from continuing operations attributable to NCR of $10 million, or $0.06 per diluted share. This compares to GAAP lost from continuing operations attributable to NCR of $19 million, or $0.12 per diluted share, in Q1 2010.
NCR's results from continuing operations include special items in both periods. Income from continuing operations in the first quarter of 2011 included $51 million, or $0.22 per diluted share, after tax of pension expense, and $3 million, or $0.01 per diluted share, of benefit from the final settlement of a litigation matter. Income from continuing operations in the first quarter of 2010 included $56 million, or $0.25 per diluted share, after tax of pension expense, and $5 million, or $0.02 per diluted share, after tax of incremental costs related to the relocation of the company's global headquarters.
Excluding these items, non-GAAP diluted income per share was $0.27 per share in Q1 2011, compared to non-GAAP earnings of $0.15 per diluted share in Q1 2010. To analyze NCR's operational performance without the effect of special items and pension expense, please see the supplemental financial schedule included in our earnings press release that reconciles our GAAP to non-GAAP results.
Excluding the impact of special items and pension expense, our Q1 2011 gross margin was 21.8%, up 30 basis points from 21.5% in the prior-year period, resulting from higher product sales, favorable mix, and the successful implementation of cost-reduction initiatives driven by our continuous improvement program. Operating expenses, excluding pension expense and special items, were 16.6% of revenue in Q1 2011 versus 17.3% in Q1 2010. The decrease was a result of a continued focus on expenses, even with the higher revenue growth.
Total company non-GAAP income from operations, or NPOI, was $57 million in the first quarter compared to $43 million in last year's Q1. Other income net was $6 million in the first quarter of 2011 compared to $1 million in the prior-year period. Other income in the first quarter of 2011 included a $3 million benefit from a litigation matter settled during the quarter and $2 million from the sale of certain patents. Income tax expense was $1 million in the first quarter compared to a benefit of $1 million in Q1 2010. NCR expects its full-year 2011 effective tax rate to be approximately 27%
Turning to the balance sheet, cash on hand was $480 million at March -- at the end of the quarter, with total debt of $11 million as well at the end of the quarter. We repurchased $35 million, or 1.8 million shares, of NCR stock in the first quarter. Approximately $197 million of board authorization remains under our current share repurchase plan, with an additional $13 million available under the dilution offset program.
Moving to the cash flow statement, NCR generated $44 million of cash from operating activities in Q1 2011, compared to $22 million in the prior-year period. Cash from operating activities in Q1 2011 was positively impacted by a slight improvement in working capital period over period. Net capital expenditures total $39 million in Q1 2011, compared to $51 million in the prior-year period, primarily as a result of reduced capital expenditure in the Entertainment business. Discontinued operations yielded $1 million of cash outflow in Q1 2011 compared to $8 million of cash outflow in Q1 2010, primarily due to reduced spend related to the Fox River matter.
NCR generated free cash flow of $4 million in Q1 2011, compared to free cash flow used of $37 million in Q1 2010. NCR defines free cash flow as cash flow from operations and discontinued operations less capital expenditures for property plant and equipment, in addition to capitalized software. We expect free cash flow for full-year 2011 to be in the range of $50 million to $75 million.
Entertainment CapEx is expected to be about $50 million lower in 2011. The total CapEx for the company will be about $180 million, and depreciation will be approximately $160 million. Cash taxes are expected to be approximately $70 million in 2011. Cash funding requirements for the Fox River environmental matter are expected to be in the range of $30 million to $40 million cash outflow in 2011; and, finally, we'd expect working capital to be slightly higher as revenues are expected to grow in 2011. Free cash flow tends to vary by quarter, and we expect lower free cash flow in Q2 and Q3 to support higher revenues, offset by increased free cash flow in Q4.
Finally, as Bill mentioned, we transitioned to a line-of-business reporting structure beginning in the first quarter of 2011. Our revenue expectations on a constant currency basis for each line of business for the full-year 2011 are as follows.
In Financial Services, we expect revenues to grow 4% to 6% including services which should grow in the low single digits. In Retail &Hospitality, we expect revenues to increase 2% to 4% including services growth in the low single digits. For Entertainment, we expect revenues to rise 75% to 100% and be in the range of $175 million to $200 million; EBITDA to be in the range of $10 million to $20 million for the year; and an NPOI loss of approximately $25 million to $35 million. In Emerging Industries, we expect revenues to be up 10% to 15%.
I would also like to note that we have provided reconciliations of NCR's historical results for this new line-of-business structure via supplemental schedules available on our website.
Now I will turn the call back over to Bill for closing comments.
- Chairman & CEO
Thank you, Bob. NCR had a good start to 2011. Order momentum has carried over from 2010. We entered Q2 with a strong backlog, and we're doing a good job of attaching and expanding NCR services.
Our Entertainment business is seeing improved performance as we implement our plan to strengthen and add to our geographic footprint, with an objective of driving better per-unit economics. Our Emerging Industries are notching wins as we educate potential customers in fields like travel about what our technologies can do for their business; and, internally, we are delivering on our cost- and productivity-improvement goals.
As committed and on schedule, we've successfully transitioned our reporting model to a line-of-business structure, consistent with how we're managing the business on the global basis. We are also broadening our go-to-market capability through a commitment to grow our indirect channel, which will help us capitalize in our global leadership position and self-service; and, finally, we're also executing on our strategic plan regarding pension and seeing improved results on the balance sheet.
The results we're delivering across the organization are being driven by a sharp strategic focus, a commitment to operating discipline, and an ongoing innovation in every part of our company, resulting in an increasingly competitive product portfolio. This combination is enabling us to offer an unmatched value proposition to our customers across every segment we serve, creating an environment to grow our revenues faster than the secular market.
Match that with the increasing productivity and efficiency within NCR and, ultimately, we are positioning the company to generate profitable revenue growth and increased value to our shareholders. Thank you, and I would now like to open up the call for questions. Operator, you can open up the call.
Operator
Thank you. We will now begin the question-and-answer session. (OPERATOR INSTRUCTIONS) .
Our first question comes from John Williams of Goldman Sachs. Your line is
- Analyst
Good afternoon. Thank you for taking my question. So I guess I'd be remiss if I didn't ask the question on the entertainment business, just curious to get an update on what we've talked about recently, the strategic options, what you guys are thinking. Obviously you're planning for it to be there, but just curious to get, Bill, your insight into what's going on.
- Chairman & CEO
Well, I think, John, the only thing I would add versus what I talked about in January with you is the fact that, you know, with Dish Network now acquiring Blockbuster we think that our optionality has improved. So, that would be the good news and I'd leave it at that for now.
- Analyst
Okay. In terms of what you think if you were to divest that business at any point, what would be the dollar amount that you would need to clear in terms of what you've already invested? I just want to make sure we have that straight.
- Chairman & CEO
You know, John, I think we're more focused on optimizing that business and making that business a success. It's done a really good job for the company in Q1. We haven't put a lot of effort into valuing it per se and I don't think we're concerned about if we ever were in a position where the business was divested where we could get our initial investment plus back.
- Analyst
Okay. Fair enough. Other question was just on the penetration into the tier 2, tier 3 type retailers and just obviously that takes some time. It's not an easy sell I would bet, but just in terms of the progress that you're making there. I guess, maybe if you could just characterize what your typical conversation is like with those retailers at this point and how that may be different from say three or six months ago.
- Chairman & CEO
Well, our primary go to market to the lower tiered retail customers on a global basis will be through the channel. We just had our first ever global partner conference in Orlando, Florida. We were thrilled, actually, with the participation, as I discussed in the prepared remarks. We had over 180 diverse different partners show up, some of whom, many of whom don't do any business with NCR today and most of whom, if they do business with us, do a very small amount of business. They represented over 65 different countries. Those partners are partners who will go to market with us in all areas of the world, all markets for financial, retail and other industries.
However, if you look at orders, is a good proxy for retail, we had 33% growth in orders in the last quarter and if you look at some of the other segments of the world for retail, that would be traditionally markets we didn't serve. You can look at markets, for example, like BICMEA, the emerging markets where-- on a small base, but retail was up 325%. You can look at markets like south Asia-Pacific where we traditionally haven't done business and orders were up 90%. You can look at markets like CLA, Caribbean Latin America, where we had orders up 134%. So we are making progress in beginning to win business in markets that are not traditionally strongholds of NCR and retail. But to your point, it takes time to install an indirect model.
So this is something that's going to play out over the course of the next year or two. However, I'm very encouraged with the talent we have in the company, the cultural commitment to the success of the channel and the quick up-tick so far of the business.
- Analyst
Great. Thanks, Bill, appreciate it.
- Chairman & CEO
Yes. Thank you.
Operator
And our next question comes from Katy Huberty of Morgan Stanley. Your line is open.
- Analyst
Thanks. Good afternoon. In the press release in the prepared remarks you mentioned a number of emerging markets that had strong financial services growth in the quarter. Can you just talk about whether you're seeing a new inflection point of ATM adoption or is that just a continuation of what you've seen in prior years?
- Chairman & CEO
It's largely a continuation, but we have seen improved growth in certain markets. If you look at the total BICMEA theatre which is the Brazil, India, China, Middle East and Africa, our order growth in the quarter of 20% in that region on a year-over-year basis, pretty strong growth, Katie. If you look at revenue growth for BICMEA, we saw revenue growth of 19%, so very strong revenue growth. We're seeing good growth in the Middle East and Africa and in China and India in particular in those markets. I'd say that even if you took a peek at a region like south Asia-Pacific that has smaller emerging markets with the likes of Indonesia and Vietnam and others we grew orders 50% year-on-year in south Asia-Pacific in financial.
So I think with your, what we're seeing that is there is in the emerging markets, no question, a continuing roll-out of ATM products and ATM solutions as those markets are growing and as financial inclusion becomes more important, then density becomes an issue. We've spoken many times about the importance of watching density in term of ATM's per million people and how far off it is in some of these emerging markets. We're continuing to see that growth.
Yet that being said, a number of our new products are making a huge difference in our growth. We have introduced over the course of the last couple of years candidly and just as recently as a few months ago, several new products that are much better positioned and priced right and at the right cost for these emerging markets. So we're seeing a market share shift of sorts in some of those markets and better margins as a result of that.
- Analyst
And then just as a follow-up, what are the margin implications of attacking the incremental channel opportunity? In other words, do you have to invest ahead of revenue? How do the gross margins compare in the channel versus the traditional direct business?
- Chairman & CEO
Well, the good news is gross margins in the channel are much higher than the direct side of our business. So, we have an excellent margin profile in the channel and I would say that we have already made significant investments in the channel. This is something we've been working on for a few years. So, while I think there's more investment to be made, I don't see it-- any of the curve really changing our expense structure, because again we've already put a lot of wood behind that arrow.
- Analyst
Okay. That's great. Thank you.
- Chairman & CEO
Yes, thank you.
- SVP, CFO
The only thing I would mention is that the order growth in south Asia-Pac in financial was 22%, still pretty strong in that region, not the 50% that Bill just mentioned, but 22%, pretty significant.
Operator
And our next question comes from Matt Summerville. Your line is open.
- Analyst
Thanks. A couple questions. Bill, can you talk in the retail business how you see the mix evolving over the next few quarters between the assisted point of sale side of the business and self-checkout given some of the dynamics you talked about in your prepared remarks?
- Chairman & CEO
I would say about the same as we've seen, Matt. So I don't think there's going to be any material change in that. We just had a record quarter for retail orders, the best first quarter-- well frankly the best retail quarter order we've had since we've been on record, with 33% growth in the quarter and we built a strong backlog again. The backlog is back up in the mid teens for retail. We were kind of concerned about that coming out of Q4 because we had such a great Q4 in retail on the revenue side. We told you in January that we had work to do in terms of building back up the backlog in retail. We blew it out in orders and therefore, we've got a nice backlog and a big chunk of that backlog is self-checkout as much as it is point of sale. So, I'll answer that question again probably in July to see how Q2 orders go on self-checkout, but I'm encouraged with respect to mix for 2011, as I sit here today.
- Analyst
Hey, Bill, you were kind enough to give some order data for some of the regions in the retail and ATM business and I think that's very helpful from an emerging market standpoint which all sound like they're doing very well for NCR. Can you give a little more granularity in retail and the financial services business what you're seeing in North America and now what you're referring to with regards to Europe?
- Chairman & CEO
Sure. North America we had 8, in North America along for financial we had order growth of a little over 4% in North America. So we were pleased with that. We see North America coming back and what I like about North America, Matt, most of all, is that we had year-over-year growth in the regional bank segment of 75% plus. I think it was 77% in the regional banks. We had in North America order growth in retail of 75% year-on-year; a huge quarter for order growth in North America for retail. So that's a little bit more about North America.
In Europe we had order growth in financial of 7% and we had order growth in-- it actually a declined in retail and hospitality-- of 16% and that's because we had a massive Q1 last year in orders for retail in Europe largely due to the UK last year. So, we're not at all disappointed with this number from the point of view that the compare they had was just astoundingly difficult. That gives you a few other key, what I call the develop markets, and some color on the develop markets, Matt.
- Analyst
Very helpful, Bill, and then just one final. Can you talk about how NCR's overall backlog looked relative to year-end? I think you said at the end of the fourth quarter it was about $1 billion. Is that still where you're at today?
- Chairman & CEO
No. We're just slightly under $1.1 billion. Backlog is up year-on-year 13%. It's probably one of the biggest backlogs we've had in many, many years, Matt.
- Analyst
Thanks a lot, Bill.
- Chairman & CEO
Yes, thank you.
Operator
And our next question comes from Mike Saloio of Sidoti & Company. Your line is open.
- Analyst
Hello. Thanks for taking my question. Would you be willing to help us reconcile what the difference between product growth and service growth was in the POS segment just so we're clear on the guidance?
- Chairman & CEO
Product growth in POS, you mean product in services growth in --
- Analyst
Within the POS segment.
- SVP, CFO
We don't have that unfortunately in front of us and I don't think we report that, typically.
- Executive Vice President
Again what we're trying to do is look at those as integrated, solution sales within those lines of business. So along with hardware, software, installation, professional services and maintenance is the total revenue for a line of business and that's how we report it. We'll give color geographically, by line of business, but that's really how we look at the total business.
- Analyst
Okay. But the emerging industry's piece that you're now breaking out, when you were talking about orders last year, that was included in POS. Correct?
- Executive Vice President
The emerging industry?
- Chairman & CEO
No. Point of sale would obviously be a product that we sell within retail. The emerging industries could consist of the businesses that John mentioned.
- Analyst
Okay. I'll take that offline. I guess secondly, what do you think is really leading to the market share gains in North America in the ATM business?
- Chairman & CEO
I think it's two-fold. One is technology. We, our new products, particularly our Self Serve line of ATM's, you know, is the latest ATM available in the market. Then, some of the modules, in particular in deposit automation, the scalable deposit module, which is the one pass one slot deposit capability which NCR only has on a global basis in the industry, which is getting a lot of attention from our customers and the lineup of products we have, Mike, is significant in terms of low end to high end, good, better, best, if you will, in terms of product segmentation and getting better, if you will.
I'll also say service delivery has improved quite a bit. We have done a terrific job in the company of improving service delivery. We're getting higher customer loyalty scores and satisfaction scores as a result of that and we're gaining business on the back of great service delivery. So, it's a combination of technology in terms of product lineup, modules that are best in class, in particular in deposit, and service delivery.
- Analyst
Okay, thanks.
- Chairman & CEO
Yes, thank you. And one thing I want to do is clarify for Matt Summerville, this is one of the highest year-on-year backlog growths we've had at 13% not in dollar terms. We've had higher backlogs in dollar terms in the past. This is a good number, the $1.93 billion, but 13% year-over-year is one of the higher year-over-year growths we've had, not exactly in gross dollar terms.
Operator
And our next question in queue comes from Kartik Mehta of Northcoast Research. Your line is open.
- Analyst
Thank you. Good afternoon, Bill. I just want to make sure I understand something in financial services. You said that revenue grew 3% but I think on a constant currency would have been flat. I think in the press release it says that you saw growth across most geographies. So is there a geography maybe where you didn't see growth and that would reconcile maybe flat constant currency?
- Chairman & CEO
Yes. North America was down in the mid-single digits in revenue, but up the same in orders. Our Caribbean and Latin America region was up 12% in revenue. Europe was about flat year-on-year in revenue. As I mentioned earlier, BICMEA was up about 19%, Japan, Korea was up 1% and south Asia-Pacific was up 2%. So that gives you a little more color at least on revenue, not on orders.
- Analyst
So any reason, maybe, the first quarter in North America was down? Was it seasonality? Are you just seeing a back end load of orders or is it something else?
- Chairman & CEO
It was a combination of one, is the tough compare, we had a really good Q1 last year I think in this region. Two, back end loaded orders, particularly at the end of Q4 that are rolling out now in Q2, which is why our backlog in financial services is huge. It's truly a big number. We're very pleased with where we are in backlog. The knee of the curve on growth in financial services is going to change in Q2, particularly in North America with the business we won at the end of Q4 and frankly, a lot of the business we won that a drove our order growth in Q1 and what we're even seeing here at the beginning of Q2. So, we're pretty pleased with our position there, but I'd say it's a combination of that tough compare and the back end loaded nature of orders at the end of Q4 that just drove that in Q1.
- Analyst
It sounds like for the year you'd expect North America to be up somewhere around mid-single digits. Is that fair, Bill?
- Executive Vice President
That's fair. That's a very fair comment.
- Analyst
The services margins really improved nicely in the first quarter of this year compared to last year and I'm wondering is that something that you see sustainable throughout the year that you could potentially see an increase from here? Or you're at 20% and that's what we should expect for all of 2011?
- Chairman & CEO
Our goal is to eventually get services margins into the mid-30s. So we're on a good path. That's a long term goal and I would expect us to continue to see margin improvement on a sequential basis and year-on-year. We're working hard at a combination of two factors to drive that margin growth. One is top line and the second is cost reduction programs or productivity improvement programs and I feel pretty confident in the team and our ability to do that this year.
- Analyst
I guess the same question for product margins, obviously lower. Would you anticipate product margins to stay flat for this year compared to last year or as the mix is going more international, especially some of the emerging markets, you'd expect product margins to be lower year-over-year?
- Chairman & CEO
Product margins, first of all, are impacted by entertainment products. So one of the things you need to know is actually if you strip out entertainment, hardware margins would have been up year-on-year. So entertainment obfuscates the hardware margins a bit. So be aware of that. That being said, I think hardware margins will tend to be where they are. They could be slightly lower as the year goes on as the mix changes from emerging markets to mature markets, but that's not our goal. So I'm trying to set your expectations right that you could see hardware margins decline slightly but I would be disappointed if that occurred.
- Analyst
Okay. And just a final question, Bill, obviously based on your commentary on order growth in North America and especially what you're seeing in the regional bank market I'm wondering as this upgrade cycle that seems to have just started what kind of, how long you'd expect that to last. Is this a one year, two year, three year just based on your conversations with banks and the order growth that you've seen?
- Chairman & CEO
It's kind of a two-year thing, Kartik. It's not dissimilar to the upgrade cycle that started now several years ago in the large banks. It's going to be about two years, I think. The good news is when this is up, the large banks are going to be implementing new technology in deposit and we feel pretty good about that. So I think you could have a replacement cycle opportunity coming in 2013, 2014 for the large banks as they move from what was phase I or first generation deposit technology to what's currently available today, which is markedly different.
- Analyst
Thank you very much, Bill, appreciate it.
- Chairman & CEO
Yes, thank you.
Operator
And our last question comes from Michelle, for Gil Lauria of Wedbush. Your line is open.
- Analyst
Thank you for taking my question. How have the long term goals that you set on your analyst day changed in the last six months since you laid them out? Do you feel more or less confident you can achieve those revenue and margin targets?
- Executive Vice President
Just from a quantitative perspective, our goals, the numbers that I gave as part of the revenue growth but by line of business have not changed. Certainly the order growth and the backlog information that Bill shared, you know, has made us more convinced in terms of achieving those goals. So, we're obviously comfortable with the good Q4 and the good Q1 and it's a great start in terms of achieving those longer range goals.
- Analyst
Great. Thank you.
Operator
And we have no further questions at this time.
- Chairman & CEO
I want to thank everybody for joining us today. We look forward to updating you on our progress in July, all the best.
Operator
Thank you for participating in today's conference. You may now disconnect.