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Operator
Good morning. My name is Rob and I will be your conference operator today. At this time of like I would like to welcome everyone to the Mohawk Industries third-quarter 2014 earnings conference call.
(Operator Instructions)
As a reminder, ladies and gentlemen, this conference is being recorded today Friday, October 31, 2014. Thank you. I would now like to introduce Mr. Frank Boykin, Chief Financial Officer. You may begin your conference.
- CFO
Thank you. Good morning, everyone, and welcome to the Mohawk Industries quarterly investor conference call. Today we'll update you on the Company's progress during the third quarter of 2014 and provide guidance for the fourth quarter. I'd like to remind everyone that our press release and statements that we make during this call may include forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995, which are subject to various risk and uncertainties, including but not limited to those set forth in our press release and our periodic filings with the Securities and Exchange Commission.
This call may include discussion of non-GAAP numbers. You can refer to our form 8-K and press release in the Investor Information section of our website for a reconciliation of any GAAP to non-GAAP amounts. I'll now turn the call over to Jeff Lorberbaum, Mohawk's Chairman and Chief Executive Officer.
- Chairman and CEO
Thank you, Frank. During the third quarter, our earnings per share were $2.06 as reported, or $2.44 excluding unusual charges, an increase in of 21% over adjusted second-quarter 2013 results. This represents the highest quarterly non-GAAP earnings per share in Mohawk's history.
During the period, we significantly increased our adjusted operating income by 12% compared to last year through productivity enhancements, cost containment and acquisition synergies. Ongoing initiatives to control expenses and increase our productivity yielded our highest operating margins in eight years.
Third-quarter sales increased about 2% over the prior year, both as reported and with a constant exchange rate. We delivered good results this period even in an environment with sluggish demand due to our market diversification and strong execution.
As 2014 began, most forecasts were anticipating strong increases in both the US housing starts and remodeling. The projected rise in both new home construction and existing home sales has fallen short of expectations, along with remodeling not growing at the anticipated rate.
A bright spot for 2014 has been the increased home values, which has strengthened future remodeling demand. The commercial sector was more positive, with forecast of almost 4% year-over-year increase in commerce spending.
While the US represents about 70% of sales, other markets have also been soft. At the beginning of 2014 we expected Europe to improve from its bottom. However, the economy in the euro zone now appears to be weakening. Likewise, the Russian economy is softening more than expected and the housing and flooring sectors are feeling the impact. Despite these economic conditions we continue to execute well, driving productivity of our existing businesses and enhancing the performance of our acquisitions by improving all facets of our operations.
Moving forward, we are focused on product innovation, operational excellence and sales execution. We will continue investing in our business to support our future growth and profitability. The $550 million in capital investments we will make this year are increasing our productivity, allowing us to further differentiate our products and improving our margins. We will continue to execute our business strategy to deliver results.
As we look at our third-quarter performance by segment, our carpet business' adjusted operating income rose approximately 20% over the prior year and the margin was up 170 basis points as a result of increased productivity, improved quality and cost reductions. Net sales were softer than anticipated, up about 1% with commercial outperforming residential.
During the period, we reduced SG&A costs through more effective sampling, reduced selling costs and restructuring of administrative functions that yielded greater efficiencies and improved our customer service. Our investments in new manufacturing technology increased productivity, reduced waste and improved quality, contributing to the profitability of the business.
During the period, residential remodeling was softer than expected, with sales in new construction and multifamily sectors increasing. We increased our participation in the more-value oriented polyester category and our proprietary Continuum process has allowed us to grow by offering a superior post-recycled -- post-consumer recycled product that delivers outstanding stain and soil resistance as well as greater softness.
In the fourth quarter we are introducing the next-generation of our unique SmartStrand collection with new features and benefits to create additional value. The expansion of our Karastan distribution continues to increase our luxury carpet sales as we provide scalable merchandising for different markets and retailers.
The price increase we announced on certain products in April was fully executed at the beginning of the quarter, which helped offset increased raw material prices and freight costs. We are pleased with the growth in our commercial category, as we have executed our new product strategy to improve the value and styling of our product, featuring our exclusive Duracolor fiber systems. At the same time, we have reduced the complexity of our manufacturing through more disciplined material strategies. We are also improving our flexibility, service and cost structure as well as enhancing our margins while providing greater value to our customers.
Our position in modular tile continues to grow and is enhanced by our introduction of new 12-by-36 inch plank carpet tiles that can be utilized in conjunction with all our other standardized -- standard size products to create stylish new designs for public spaces. Our hospitality business remains strong, with new commitments from major hotel chains. We're excited about our future growth prospects in the commercial market. Our Mohawk-branded hard surface sales or growing due the expanded list of engineered wood, LVT and ceramic and the stronger new construction in multifamily markets.
We have implemented more streamlined operations over the past few years, which has resulted in greater productivity, lower costs and improved quality in the segment. We anticipate continued operational improvements from our fiber, yarn and carpet plant investments and realignments. About 85% of our new Continuum capacity is now operational and performing as anticipated.
To offset escalating transportation costs, we implemented freight increases in July. We continue to improve our logistics systems and our customers are responding by shipping more on our trucks and increasing our volume per shipment.
During the period, our ceramic segment's adjusted operating profits grew 16% as reported, or 17.5% on a constant basis -- exchange basis, due to increased productivity, better quality and improved pricing and mix. Net sales rose 2% as reported or 3% on a constant basis compared to the prior year. Our ceramic performance improved significantly with slower growth in most of our markets.
In the US, ceramic continues to outperform most other flooring products, with commercial growing more than residential. During the period sales in our service centers grew stronger. We increased participation in our statement ceramic showroom program and improved large builder and multifamily partnerships.
We're on track to open 16 consolidated Marazzi and American Olean service centers in areas where we lack strong independent distribution. These service centers provide a comprehensive portfolio of products, with the Marazzi brand focused on the mid- to high-end residential sector and American Olean brand focused on the more value residential and commercial products. The integration of Marazzi into our US ceramic operations is substantially complete and we continue to work towards realigning our manufacturing assets to reduce changeovers and increase flexibility.
Site work has begun for our new ceramic plant in Tennessee, which will be capable of making higher value technical porcelain products that we have historically imported. We're expanding our capabilities to manufacture larger sizes and have recently started up a new production line in Texas to meet increasing demand. We continue to introduce rectangles and planks in flooring as well as larger 12-by-24 wall tile. To recoup higher freight and raw material costs, we've announced a price increase to be implemented in January on all our ceramic products.
We continue to expand, dramatically, our participation in the Mexican ceramic market as we increase the distributors and retailers supporting our brand. We now offer a complete product assortment, from value red-body tile to premium porcelain, with larger sizes and planks, floor and wall tire collections and market-leading designs influenced by our US and Italian operations. Our new introduction should allow us to further improve our product mix and increase our average selling price and margins in Mexico.
During the period our sales improved in Russia on a local basis and a ceramic market we estimate to be down in the high-single digits. Our earnings during the period improved more than our sales as we upgraded our product mix.
While our actions in design, value and service are helping us gain share, we anticipate margin pressures as the ceramic categories slows within the market. We are expanding our distribution in new construction and the DIY channel to offset the slowing remodeling business. We have a strong Russian management team that is enhancing our sales execution, improving our distribution process and upgrade our manufacturing operations.
The ceramic market in Europe remains difficult, with limited credit availability impacting demand. We continue improving our margins by reducing our cost structure and improving our mix.
Our sales were off slightly as we balanced discontinuing low-margin products and replacing them with higher-value ones. We are presently introducing 500 new SKUs to further upgrade our European ceramic collections while reducing our total SKU offering by about 20% since we have owned Marazzi. Roughly 35% of our sales are now from products introduced since we completed the acquisition.
As part of our turnaround strategy, we're in the process of replacing over 50% of our Italian manufacturing assets, to be completed by the end of 2015. One production line is already running and a second will be operational by the end of the year. Since the acquisition, through better planning and manufacturing strategies, we have significantly improved inventory turns by more than 25% in our Europe ceramic operations.
During the period, net sales for laminate and wood segment increased over the prior year on a constant exchange rate and, as reported, by 3%. Adjusted operating margin for the segment was 11.6%, due to lower sales in laminate, higher costs in new products and equipment start ups, offset by acquisition and productivity improvements.
In the US, laminate primarily sells to residential remodeling, which has been the weakest of all of flooring categories. In Europe, flooring sales remained weak and have been impacted by both volume and mix of our products.
In the fourth quarter we anticipate improvement in operating margin compared to the prior year while we continue to invest in LVT and absorb the impact of foreign exchange. In the US, laminate sales were softer than expected due to both the weakness in remodeling and inventory adjustments that pushed some orders into the fourth quarter.
Our Pergo brand is gaining further traction in the home center channel, with the introduction of new style and design providing greater value to the consumer. Our wood flooring sales grew during the period due to the strength in new residential construction. However, market pricing did not keep up with material changes.
Across our US laminate and wood manufacturing, we are aggressively pursuing productivity improvement and cost reductions. During the quarter we incurred start up costs for a new board product and a new production process in engineered wood, both of which should be behind us.
In Europe, flooring sales were softer than we expected. We have executed almost a complete revision of our Pergo product line to upgrade the styling and performance in the marketplace. Our new deeply embossed quickstep laminate collection is being well received due to a differentiated appearance and distinctive texture. The timing of marketing and merchandising investments related to these launches increased the segment 's SG&A this quarter.
During the period, we absorb the start of costs related to our Belgian LVT plant and equipment upgrades at our recently acquired Czech wood plant. Our increased participation in the rapidly growing LVT category and the expansion of our wood flooring sales should strengthen our future results.
Our European insulation business continued to grow with operational and formula improvements offsetting pricing pressures. Our sales in margins in roof panels decline due to unfavorable market conditions and we closed a small roof panel facility during the period.
Our European board business delivered top-line growth due to our broad product offering and increased margins from productivity improvements and higher material yields. The synergies associated with the Spano acquisition are yielding operational and administrative efficiencies ahead of schedule. I'll now turn the call over to Frank to review our financial performance for the period.
- CFO
Thank you, Jeff. Net sales in the quarter were $1.991 billion, up 2% both as reported and on a constant exchange rate basis. We had growth in all segments with stronger performance in the ceramic and laminate segments. For the third quarter year to date, pro forma sales grew 2%, or 1% on a constant exchange rate basis. Gross margin as reported was 28%. Excluding restructuring, it was 28.3%, up 60 basis points over the comparable amount last year. We had higher productivity and acquisition synergies that drove improvement.
SG&A as reported was $343 million. Excluding restructuring, SG&A as a percent to net sales was 16.4%, a 50 basis point improvement over last year. We were able to keep our SG&A dollars flat while leveraging the lower SG&A percent.
Unusual charges for the quarter were $41 million, with most from plant closures, acquisition restructuring and bond redemption premium that we paid for the purchase of $200 million of our 2016 bonds. The operating margin, excluding charges, was 11.9%. That's up 110 basis points from last year.
The declining ruble impacted our operating income dollars by $2.5 million in the quarter. Given our present earnings mix, we gain or lose about $1 million of operating income per quarter if the dollar-euro exchange rate changes 0.02 or if the ruble dollar exchange rate changes 2.5. We have approximately 70% of our laminate and wood business that's euro-based and 30% of our ceramic segment that is euro-ruble based.
Our interest expense for the quarter was $35 million and includes the $17 million bond redemption premium, which reduces second half interest by approximately $4 million and we were able to realize some cash savings as a result of the redemption. We may purchase additional small lots of the 2016 bonds is pricing is favorable.
Interest improved $8 million excluding the premium, primarily due to the ratings upgrade and our entry into the commercial print paper program. Our income tax rate was 19% for the quarter which compares to 21% last year. We expect our full-year rate to be 21% this year, and range from 22% to 23% next year. The rate will fluctuate between quarters due to shifts of income between countries and timing of deductions. Earnings per share, excluding charges, was $2.44. That's up 21% from last year, and as Jeff mentioned, is the highest earnings per share in our history.
If we move to the segments, in the carpet segment sales were $779 million, up 1% over last year with sales growth primarily from volume increases in both commercial and in our hard surface products. Our operating income was $84 million with a 10.8% margin, up 170 basis points from last year. Continuing productivity and volume increases supported higher margins.
In the ceramic segment, sales were $780 million, up 2% as reported or 3% on a constant exchange rate basis. We had good growth in our ceramic North American business, with the largest improvement in Mexico. Our Russian business grew in local currency with the European business down slightly.
Our operating income was $106 million with a 13.5% margin, up 160 basis points from volume, productivity and mix. All regions reported margin increases during the quarter.
In the laminate and wood segment, sales ended at $463 million, up 3% on both a constant reported -- a constant exchange rate basis as well as reported. We had Europe showing an increase in most categories and the US declining slightly from slower remodels laminate business. The operating income in this segment was $54 million with of 11.6% margin, down 130 basis points due to mix and start-up costs. In the corporate and elimination segment, we had an operating loss of $6 million and we estimate the full-year loss to be about $30 million.
Jumping to the balance sheet, receivables ended the quarter at $1.2 billion, with DSOs at 53 days for the quarter. Inventories were $1.64 billion with inventory days at 113, up due to inflation, backwards integration and pre-buy of raw materials. Fixed assets were $2.773 billion and included capital expenditures during the quarter of $142 million and DNA of $85 million. We estimate CapEx for the full year to be $550 million, primarily for capacity expansion and as we assimilate our acquisitions.
Total DNA for the quarter -- or for the year is estimated to be $350 million. And then finally, long-term debt, net debt, ended the quarter $2.284 billion. Our leverage ended at 2.0 times debt to EBITDA. With that I'll turn it back over to Jeff.
- Chairman and CEO
Thank you, Frank. We anticipate that the growth in the US economy and the flooring category will remain unchanged during the fourth quarter, with residential remaining slow as commercial grows. We do not foresee significant improvement in the European economy or flooring industry during the period. In Russia, we expect the economy to continue slowing, creating pressure on our results.
For the total Company, we expect improvement in our sales and operating margins compared last year. However, due to the strengthening dollar, we anticipate that foreign currency translation will reduce sales and profits as reported. Our performance will benefit from new products, productivity improvements, synergies from our acquisitions and cost containment initiatives.
We remain confident in our ability to execute our business strategy within the prevailing economic conditions. With these factors, our guidance for the fourth-quarter earnings is $2.18 to $2.27 per share, excluding any restructuring charges.
Looking forward to 2015, we anticipate improved growth in the US economy with housing starts, existing home sales and remodeling strengthening from this year. The European economy appears to be getting weaker but the central bank is keeping interest rates low to stimulate growth. The Russian economy is declining and we are taking actions to increase our market share, which will impact our margins.
We expect improved sales growth on a local basis and continued improvement in our margins. From the beginning of 2014, the stronger dollar has reduced the dollar-euro exchange rate by 7% and the dollar-ruble exchange rate has decreased by 31%. Our reported results will be lower if the US dollar remains strong.
Our plans for 2015 are centered on improving our results and we will continue to pursue acquisitions that provide good, long-term returns. We'll now be glad to take your questions.
Operator
(Operator Instructions)
David McGregor, Longbow Research.
- Analyst
Great execution in tough topline environment. I guess my question really deals with some of the longer-term margin targets that you've communicated historically. I think you've talked about 10% as being kind of longer-term target margin in carpet and 13% in ceramics. I guess the question really is, are we seeing peak margins here or are you beginning to think differently about margin potential?
- Chairman and CEO
Make sure you remember that the business is seasonal and we're in one of the best quarters each year so you have to look at the annual rates. We believe we'll continue to improve our margins from the annual rate we expect to be at.
- CFO
We're not changing the earnings or the margin targets that we have talked about -- the long-term margin targets we talked about the past, David.
- Analyst
Great. So we're just getting closer to those numbers now. I realize there's seasonality in the numbers but it would appear that we're converging on those numbers pretty quickly. Follow-up question is just with regards to Russia. You called out a couple times in the presentation that you're investing there, that the macro situation there is deteriorating pretty quickly. Margins are likely to come in. Is there any way to help us in terms of sizing that business today within the context of the ceramics and to the extent to which you feel margins might come down?
- CFO
We bought the Marazzi Company, it was about $1 billion in sales and I think we said then it was represented in total $1 billion around the world and we said Russia represented about 25% of that, and so the business has grown over the last couple of years.
- Analyst
And then margin to compression that you expect from these various dynamics?
- CFO
Well, they'll go down but we're not ready to quantify.
- Analyst
Thanks very much.
Operator
Robert Wetenhall, RBC.
- Analyst
Hi, this is actually Desi filling in for Bob. Thank you for taking my questions. You discussed the price increases for the carpet segment that you realized in April in order to offset raw material costs. Given the recent decline in oil prices, are you seeing any raw material relief on the petroleum-based inputs for the segment as we've gone through the fourth quarter?
- Chairman and CEO
We have not seen any basic changes in our raw material costs. The raw material costs, as we said, do follow oil over the long-term but in the short term, the chemicals and resins aren't always aligned, so we haven't seen any yet. If they stay down continuously for a long time, we would expect to see some.
- Analyst
Okay. And then you guys are obviously investing heavily in the business to realize improved margin performance and expand your product offering. And then as we think about CapEx requirement for the business going forward, do you expect to remain in the $550 million area for 2015, or should they trend lower over time as the spending related to the integration of acquisitions are completed?
- CFO
We at this point don't expect to spend the same number next year that we're spending this year. We don't have a final budget yet but we're not looking at spending the same number next year as we are this year.
- Analyst
All right, thank you.
Operator
Stephen East, ISI Group.
- Analyst
Thank you. Good morning, guys. Jeff, if you look at -- you made some comments about the US remodel/repair market. How much do you think it's down? Are you starting to see pricing pressure come through on your categories? And I guess which categories are you seeing the weakest type performance?
- Chairman and CEO
The remodeling business has not improved as we had expected. I can't say that we have a definitive reason why it is with the different pieces. We believe that the mortgage problems that people are having getting mortgages are impacting existing home sales. Some new buyers coming in the marketplace, with debt they have as young people, are impacting it. We think that it's going to improve, they just haven't come back as fast as we have thought if they go through. With that, the marketplaces are less robust than everyone had expected and their various promotions and things in the various categories as people try to balance sales with their asset levels.
- CFO
It's hard for us to quantify the difference between new construction and remodel because there's overlap between customers and products and things like that so to give a number would just be a guess on our part, Steve.
- Analyst
Sure. Okay. Fair enough. And then Jeff, if you -- when your CapEx gets big, when I look at it as 4%, 5%, 6% of sales, I really think about in the same vein as I look at acquisitions. And you did between last year and this year, you're pushing, what, $900 million or so, so a decent sized acquisition, if you will. Can you help us understand, with acquisitions, it's fairly easy to see what's going on from a margin perspective and whether you're getting topline. We can't really see that with CapEx. Can you help us a little bit with what do you think we've seen so far out of the last two years worth of spend and what do you think still on to come? I know we've got the LVT plant and that is going to make a big difference but maybe some of the other moving parts to it?
- Chairman and CEO
If you look at the overall CapEx, we have about $70 million to $90 million in maintenance, safety, environmental things each year depending upon what it is. Those are just keeping the business running.
- Analyst
Yes.
- Chairman and CEO
We internally have a rigorous process for deciding what to do. When we look at it, most of the cost reduction projects typically have between two and five year paybacks. When we look at investments that are going to expand the sales they tend to be a little longer, could be four to six years because the start up time and getting them to go through, but could be less. If you look at what we spent in 2014, the big pieces are around replacement of high-cost assets in our acquisitions, that we knew when we went in, that we would have to do things to get their margins up.
There were businesses like the Pergo business, which had very low margins, the European ceramic business which had no profits that we knew we were going invest in. We've announced and we started the spending towards putting in a new porcelain plant that makes technical porcelain in the US, in Tennessee. We're in the process of putting up a new LVT plant in Europe. We've expanded the protection capacity of ceramic planks and larger sizes in the US. We have fiber and yarn investments in the carpet business that support the changing product trends. It happens about once every 20 years. We have to replace huge part of the assets. And then we have numerous smaller projects across the businesses each year.
- Analyst
Okay. If you sort of broke it out between your spend to drive volume versus your spend to improve your margin, how would you sort of allocate that bucket?
- Chairman and CEO
We have it but I don't have it in front of me by each project, each division, each piece. I don't have it to give you on that thing. It's made up of those pieces that we talked about.
- Analyst
Okay.
- CFO
But just to, Stephen, reemphasize Jeff's point on going through a rigorous process, we do. We get down into a lot of the details, the division level and then here as well when we have capital projects that are brought up.
- Chairman and CEO
Listen, the reason the margins are improving are all these things we've been doing.
- Analyst
Okay. Fair enough. Thank you.
Operator
Michael Dahl, Credit Suisse.
- Analyst
Thanks. As always, appreciate all the detail here. I was wondering if we go back to the margin improvement and look specifically at the carpet and ceramic side, truly a very good job in a tough topline environment. But I if look at the profit improvement, so dollar growth in profits in excess of dollar growth in sales, so even if you're executing on these kind of productivity improvements, that seems like it's probably unsustainable. I think guidance for fourth quarter suggests we'll still see that in the fourth quarter, but just how to think about the next couple of quarters on the incremental side for those two segments?
- Chairman and CEO
What you are seeing is years of work we have been doing to get ready for this, including the capital investments we just talked about, about the businesses. If you look in the carpet business we've closed a significant number of facilities; we've consolidated different parts of the business; we replaced higher cost assets; we simplified the product line and the raw material structures; we've consolidated and reduced the administrative costs multiple times in the last year or two; we've invested in new systems to improve the efficiency of the business; and we've spent a lot of effort trying to increase our product differentiation which helps our margins in that. I mean all those things coming together have had a significant impact on the way we operate the business.
- Analyst
Got it. Okay, thank you. My second question, on the lower laminate sales in the US, I'd imagine it's maybe hard from quarter to quarter two get a great read on this but what's your confidence level on that this is truly just a week R&R environment versus things like LVT actually eating into market share for laminate in the US? Any color you have on that?
- Chairman and CEO
Our Ouija board probably doesn't work a lot better than anybody else's. We believe that the laminate business will grow but at a slower overall rate than the overall flooring category because of the competition it has with other things. Also, there is some pressure on the higher-end products with ceramic and other alternatives going after it. Our business is focused more on the middle to higher end of the marketplace where there's more differentiated product, which helps us. But in our plans, it will grow slower than the overall market.
- CFO
One other point to make on laminate is, the end market there is much more limited. It's primarily residential remodel and very little going into new construction and commercial, so that is a headwind compared to the other categories.
- Analyst
Okay, thank you.
Operator
Michael Rehaut, JPMorgan.
- Analyst
Thanks. It's Mike Rehaut. Thanks, and very nice quarter, guys. First question I had was on going just back to the carpet margin question that was asked earlier. I mean, looking at it another way, over the last three years, if you are on track to do kind of at least mid-8%s type of margin this year. You are basically talking about 400 basis point of margin improvement of flattish sales and so with incremental margins, I believe you've talked about around 20%; I think the math would just dictate that if you are going to get some amount of sales growth over the next two, three years at least, that, that 10% margin could be easily surpassed. So I wanted to know, if there's anything that we are missing there in terms of -- obviously, you can have some short-term disruptions from cost versus price but you've been able to, in a lot of instances, to achieve price increases when needed, cost base that is. So just trying to understand if there is anything we are missing in terms of what would keep a lid on carpet margins from not exceeding that 10% mark?
- Chairman and CEO
It's definitely our goal to do that. We expect continued benefit from our investments. We expect to continue improving the productivity and the products. We're anticipating next year to have continued improvements but probably a little less as a percentage basis than we did this year and our goal to keep driving it up to new heights.
- Analyst
Okay. I appreciate that. I know it's hard to give out a target when it's kind of almost the new, new territory. The second question just on -- you highlighted some kind of more temporary costs in the laminated and wood segment for the quarter. Just trying to get a sense of the order of magnitude where you had the overall margin down about 130 BPs year over year, what those kind of more temporary third-quarter costs that you don't expect to recur; what was the impact of that on the year-over-year decline?
- Chairman and CEO
I'll try to give you a view of the pieces but specific numbers, we're not giving out. We had weaker sales in both the US and Europe, which impacted the business. We had higher costs due to new product introductions. We had equipment start ups that I went through, which we think are behind us, so those were one-time pieces. In Europe, we're absorbing the costs of investing in LVT. We have the new Czech plant that we bought from someone; we're having to upgrade it and get it where it can make more money, is it. In the US, the wood selling prices didn't cover them so the question is where the margins and the selling prices and the cost are going to be in wood? We hope they're going to get better. With all that, we do expect the margins to improve in the segment, both next quarter and next year.
- Analyst
One quick last one if I could. The Marazzi savings that you expected, are you on track or do you think you could even exceed some of the original targets or hopes that you had when you closed the acquisition?
- Chairman and CEO
The business is doing better than we had expected. The US business, we're now operating as a single business and it's working well together. We think we have opportunities to market the two brands together, which we've been talking about. The Russian business is operating really well. The market conditions have changed from where we thought. When we bought the business, the Russian economy was growing about 5% and most likely it's going to be in a recession, and then same thing as here. When you go into a recession, our category tends to get hurt worse. Some of the things helping us there are that probably about 25% of the ceramic market was being imported from around the world so the weak euro is slowing it down.
And then, we believe we're in the -- we're the best positioned in the marketplace from a styling standpoint, from a product and design standpoint and from the franchise stores that are aligned with us. However, the remodeling part of the business is being impacted the most at the moment, so we're having to move from that to expanding our position in the new construction business and the DIY channels, which we're doing; but we're expecting the overall market place, the pricing pressures to increase, but we're going to increase our market share.
And then the final piece of the business is the European business, which was basically earning no money. We have it profitable at this point and growing the profits and when we get through putting in the new equipment, we'll have a lower cost base and higher product mix when we get through. We'll have to decide we have it in place what we expect to do next year and it's moving and actually being executed as we speak. There's possibilities for more actions after that once we get it executed. I think we're doing really well from where we started. Some things in our control and some things out.
- Analyst
Thank you.
Operator
Dennis McGill, Zelman and Associates.
- Analyst
Hello, thank you. Frank, I was just wondering, in 2014 if you were to aggregate sort of cash flow spent on restructuring actions and any of the integration, if you could give us a rough sense of what that number was or will be? And then, as you look forward to next year, maybe what the change might be considering any other restructurings you might have planned?
- CFO
I don't have it broken down between cash and non-cash in front of me, but I can get that for you later, Dennis. I guess we incurred about, in restructuring, about $47 million for three quarters and we could get another range, say, of $23 million to $27 million in the fourth quarter; but timing in terms of decisions that we make when we execute things may impact that. And then next year it could range -- and this is all related to the acquisitions, really related to Spano and the Marazzi, Europe Marazzi acquisition next year could range $40 million to $45 million. I can get you the cash portion of that later. I don't have it here in front of me.
- Analyst
That would be great, thanks. And then separate question, as you look across the portfolio and specifically wood, I know it's not a big business for you but if you look at the price per foot of wood with the inflation that's been driven by raw materials, what type of gap is that versus, let's say, ceramic as an example? And how would that compare versus history?
- Chairman and CEO
Are you talking about the cost different or the selling price difference?
- Analyst
Selling price to the consumer.
- Chairman and CEO
The selling prices of ceramic have had limited inflation with most of it being caused by the freight movement. Ceramic's very, very expensive to move around the country but it's gone up limited amounts. And then the wood prices have gone up substantially as the raw material prices have gone up, so the wood is much more expensive relative to ceramic than it was two years ago or three years ago.
- Analyst
So does that limit the industry's ability to recover raw material cost inflation on the wood side?
- Chairman and CEO
That 's impacting it as well is the capacities in the marketplace, doing it as well.
- Analyst
Okay. Alright, thanks, Jeff.
Operator
John Baugh, Stifel.
- Analyst
Thank you, and great execution on the quarter. I was wondering, to go back to ceramic, Jeff, and I know you're not giving 2015 guidance, but there's a lot of moving parts. Obviously, the revenue outlook for Russia and Western Europe is pretty challenged but I'm just curious as we think about dollars of EBIT maybe next year and ceramic going up versus flat or negative. Do we get enough boost out of the US growth and margin improvement at Marazzi in Europe that we can still look at a pretty good growth next year in ceramic?
- Chairman and CEO
We're expecting to have the topline growth and we're expecting to have the margins go up also, as a collective piece, but we're going to lose a part of it relative to the FX. Now, I don't know whether the FX is going to get better or worse from here forward; I'm not too good at guessing, but we're expecting both of them to grow and offset it. But it's going to inhibit some of the growth we thought we were going to have.
- CFO
And a lot of the changes we are making, John, in ceramic Europe, we're upgrading assets and consolidating plants, et cetera. That's improving our cost and taking our mix up, so that will drive margins and topline a little bit too, with the mix increase.
- Chairman and CEO
So on a local basis we expect the European business to be more profitable and we'll probably give up a little taking share in Russia.
- Analyst
Thanks for that color. And then quickly on carpet, did you benefit at all from rug sales being up materially year over year? And do you think your volume of residential carpet share was similar to the trade and was that negative? Thank you.
- Chairman and CEO
I think in the period that we probably did a little bit better than the carpet industry. We are anticipating our rug business doing better going forward. We've made changes in it to improve our product offering. We're using more of our fiber and assets to make more differentiated products and we've had some changes in the competition in the marketplace.
- Analyst
Thanks. Good luck.
Operator
Keith Hughes, SunTrust.
- Analyst
Thank you. You made some comments on commercial being up and strong in the interim. I guess my question is can you differentiate between carpet and ceramic in trends you're seeing there?
- Chairman and CEO
I think the trends are similar. They have different -- they participate in different channels at different amounts. Then in my carpet segment we've gone through about a 1.5 or 2 years of transition of moving the product line, the raw material structures, taking complexity out of the business and those things are giving our business a boost as we are getting to the other side of all of those things.
- Analyst
Do think you're taking market share in carpet in the recent results?
- Chairman and CEO
Maybe a little.
- Analyst
Thank you.
Operator
David Goldberg, UBS.
- Analyst
Good morning. It's actually Susan for David.
- Chairman and CEO
We'd much rather talk to you.
- Analyst
There we go. What have you got is that you lucked out this morning, then. In terms of the promotions, are you seeing any big changes there? And also have you noticed any changes to the effectiveness that they're having on the consumer?
- Chairman and CEO
I doubt that they're changing the consumer much. Typically promotions in the industry are run as the supply and demand of individual companies move around and people try to equalize their assets with the demand structures of each one. So I don't think that the promotion's really changed the consumer demand.
- Analyst
Okay. And then on the R&R side, it seems like earlier in the year it wasn't just getting better but also seemed like people were maybe ever so slightly moving up to sort of higher end products as well. Now, based on your comments, it seems like that has really slow dramatically in the second half. What are you hearing from your customers is really driving this? And to what degree do you think people have stopped purchasing as opposed to perhaps moving down or shifting to different product types?
- Chairman and CEO
I think, today the markets are more bifurcated at the top and the bottom. The middle is what is getting hurt the most. The middle buyers are tending to move down or postpone it as much. Some of it may come from, over the past few years you had companies investing in homes -- they weren't living in them and renting them out. They tend to go with lower-value product than others. People, I think, are concerned about -- in the early 2000s, the price of a home was moving up so much that if someone put an investment in their home they expected to get multiples of it back when they sold it.
So, having the housing prices move up where people got more comfortable that the money they're putting in or investments would help the business more. We think it's going to improve over the future. We think that people want to live in nice places. We think that the mortgage rates are going to get a little easier, the conditions to get them, from what the government is talking about; so we're optimistic about the future but it is what it is today.
- Analyst
Okay. That color is very helpful. Thank you.
Operator
Kathryn Thompson, Thompson Research Group.
- Analyst
Hi. Thanks for taking my questions today. As we discussed in past calls, there's a bit of capacity coming online at the lower end of the carpet market and capacity that will continue to come online as we go into next year. What, in your assessment, does is due to pricing, not (actually) of the next couple quarters but how do you position yourself and how do you think about pricing in the end of the market over the next 12 to 24 months?
- Chairman and CEO
The capacities coming in was based on expectations of a higher growth rate than we've seen so far as well as a change in the product mix of what people are buying. So some portion of what's coming in is replacing other raw materials and obsoleting other assets that the industry have, such as in olefin, which is declining so there's many assets that are going to be shut down or not used. With that, there is more capacity in the marketplace and it tends to -- people tend to use the opening price point categories to balance out the asset utilizations from time to time to get them going. The bottom end of the market is always competitive and we expect it to continue to be.
- Analyst
Thanks. And then just a follow-up from the laminate woods. Appreciate your comments today on that. One of your peers is seeing similar type margin or pricing pressure and I guess the question would be, is the pricing situation improving or is it unchanged or are you somehow better able to perform and pickup share even though the market is less than ideal?
- Chairman and CEO
First, our share to our total business is relatively small. Second, I want to make sure you understand our US wood business is not the same as ours non-US wood businesses. (Multiple speakers)
- Analyst
Right. I was referring to domestic.
- Chairman and CEO
The domestic business, in addition you have a solid wood business and an engineered wood business and the dynamics are different because of the raw material content of each. But the recent past being, we as an industry, tried to raise prices and did not get as much is we wanted. I don't see anything that's changed that from two weeks ago to now.
- Analyst
Great. Thank you for taking my questions today.
Operator
Sam Darkatsh, Raymond James.
- Analyst
Good morning, Jeff, Frank, how are you? I've got just a couple questions left. All of them have to do with oil sensitivity. We're looking obviously at volumes in the carpet industry that are really muted. Do you need to see growth in industry volumes in order to maintain price should raw materials drop via lower oil prices or do you think the industry is disciplined to the point where the low oil prices could translate through at current volumes without excessive discounting?
- Chairman and CEO
In my long history, the pricings have gone up and down based on raw materials. As the prices go up, we chase it a little and as the prices go down, we keep it a while but it tends to end up being passed through over time. The commodity areas of the business tend to have little differentiation and I would assume that if the prices fall there would be some positive impact for a while but with the capacity utilizations we would probably pass it through. But historically, it's always moved down there anyway so I don't know if it's really capacity related today or it's just the way we operate. We don't want to earn too much money. (Laughter)
- Analyst
And where would you see, assuming that the oil prices stay down here, where would you see the lower oil prices manifest itself first within your various raw materials? My guess would be in the backing, since the backing prices have risen this year, more so than perhaps others, but where might you see it first, Jeff, canary in the coal mine type stuff?
- Chairman and CEO
I can't give you a simple answer and I don't repeat. You have each of the different raw materials that we use, polypropylene, polyester, nylon, that all have different chemical dynamics in them. So the chemical changes in each industry and what the alternatives for the chemical part of it determines what the prices are with supply and demand. You then have the resin pieces, which you have supply and demand in, which go on to various industries beside ours and the competition of all there you can have. As we've said before, you can have falling oil prices and rising raw material for us or you can have reverse. So, it just has to work its way through based on the world dynamics, too, because the chemicals get shipped around the world and the US dollar strength or not is going to impact it. My predictions of where it's going to go aren't too good and I have never found a formula that I can convert one to the other.
- Analyst
Last question if I might, Frank, total transportation costs for the Company, I'm aware it's not all oil-based, obviously there's going to be labor costs that inflate on you and other ancillary costs that have nothing to do with the price of diesel, but generally speaking, your entire transportation exposure from a cost standpoint is what, ballpark?
- Chairman and CEO
I don't think we have the numbers with us but most of the product categories, the freight is an add-on cost or we add -- we change the price of the product. So we're trying to move the selling prices that to take care of them either freight or the other. We said before that we raised the freight prices in the second quarter. We just announced that we're going to raise ceramic prices that are sold on a local basis in the first quarter. So I think that we have reasonable ways of managing the pass-through of those costs. They're not exactly lined up but they intend to be pretty close today.
- Analyst
Are they separate from the selling prices of the product? The freight costs?
- Chairman and CEO
It depends on the product and the market and the channel. In ceramic, we have a portion with our service centers that we sell at FOB the local destination, for instance. In our carpet, we tend to sell them with a freight charge added on to it. In other pieces, we have a freight charge embedded to get it to local and then an additional freight charge to get the long-haul embedded in the local freight is an additional charge, and all variations thereof.
- Analyst
Very helpful. Thank you, gentlemen.
- CFO
I just want to follow-up on one question that Dennis had asked earlier about cash versus non-cash restructuring. This year as a percentage cash is probably about two-thirds of the total. Next question.
Operator
Eli Hackel, Goldman Sachs.
- Analyst
Thanks. Good morning. Can you just talk about what the slower than expected growth could do to potentially catalyze additional consolidation in the foreign sector globally? And as you think about M&A for your Company, are there any specific areas of focus that you're looking at? Obviously, you did deals in Europe with, and some of with the Russian focus more recently. Are you looking to move to other areas or more to the US with potentially stronger growth in this country, maybe in the medium term? Thank you.
- Chairman and CEO
We see the world as an opportunity for us to do acquisitions. We try to find acquisitions that we can leverage our knowledge and/or leverage our style design processes in. We go into new marketplaces. We think those things we're capable and we have shown we can apply those across new places and help people improve the way they go to market. We don't have a specific area that we say we have to be in this one or another one. We look for opportunities in two places. One is either to buy businesses that we can improve substantially or buy businesses with really good management and good results that we can take and leverage across other areas and geographies; and we operate for both.
I can't say that we have one geography that we want to go in. We look for geographies that we think we have advantages in or that will give us a foot hold to expand upon. Around the world, there are companies they are owned by private equity, which they are looking to turn over. There are some areas where there are businesses like we bought Pergo or other ones that the operations of the business aren't what they want and they need capital. Again, I can't say there is one product or geography that is more interesting to us than another.
- Analyst
Great. Just quickly, can you update us on your LVT plant Europe and any potential plans to do LVT or build an LVT plant in the US? Thanks.
- Chairman and CEO
Our LVT plant in Europe is in the final stages of being constructed. We are running tests on the product design and specifications as we speak. We have a lot of product design and things going on in the background. It is a new technology. It is different than other technologies that have been tried. We're going to be conservative in making sure we test properly before we bring it to market. I think we're in a good position. It's the second plant in the world, I believe, that is automated and running at high potentials. We have the ability to make products in the high end of the market as well as the low end of the marketplace.
We think it's a good place to start. We would like to get the learning curve through it and then we would be prepared to open up other plants in other geographies as we thought would give us good returns.
- Analyst
Great. Thanks so much.
Operator
Mike Wood, Macquarie.
- Analyst
Hi. Thanks for taking my question. Last quarter you commented that SG& A would be up sequentially versus the first half in the back half of the year and the third quarter run rate's down materially from the first half. Were any of these changes temporary or maybe performance related that we should expect to come back or should we think about these as being more permanent changes to your SG&A? I'd also find it very helpful if you could just update us on the fixed versus variable part of SG&A.
- CFO
The SG&A dollars were about flat, maybe slightly down Q3 this year to Q3 last year, excluding restructuring. And they'll probably be flattish in the fourth quarter this year compared to last year. As we move forward, I would anticipate the dollars to go up as we reinvest back into the business and grow to support growth in the business. But the percentage of SG&A, the sales, we'll be able to leverage that. That should continue to improve. It's about 50% fixed and 50% variable, somewhere around there.
- Analyst
Great. And then also just to clarify the tax guidance, which seems to be lower. Can I just confirm that the fourth quarter you're pointing to about an 18% or under an 18%? Is there any --
- CFO
Sorry, go ahead.
- Analyst
Just wondered if there's anything that you've structurally changed there on the tax side? Or if you can give us the mix that we should think about for next year to figure where we come in within your guidance?
- CFO
The rate should be about 19% for the fourth quarter, and really the rate is impacted between quarters and in between years, based on regional dispersion of the earnings and also between quarters, based on timing of certain deductions. Looking forward, we're estimating at this point that our rate, tax rate would be in the range of 22% to 23%.
- Analyst
Great, thank you.
- Chairman and CEO
Then in the quarter, what is the annual tax rate for 2014?
- CFO
Yes, the annual rate for 2014 would be around 21%. Next question?
Operator
Stephen Kim, Barclays.
- Analyst
Thanks very much, guys. Most of my questions are answered but wanted to talk to you little bit about LVT. We've seen a tremendous amount of capacity opening up in industry. Seems you can't really go for a bike ride in the country without passing a new plant. I was curious if you could talk a little bit about how you think about your capacity, what you're bringing on line relative to what you see others doing? What I sort of see when I look out there is a category that has gotten everybody very excited. Nobody really -- it is kind of like new land. Nobody 's really staked it out yet. I'm very curious as to how you anticipate the success being achieved for individual players? What kind of strategies will, in your view, likely be the path to success? Is it going to be distribution or is it going to be product innovation or just if you could talk a little bit about that?
- Chairman and CEO
Just clarify the -- you want a capacity discussion or a strategy to sell discussion?
- Analyst
Well, more of a strategy to establish a strong presence in that category versus others.
- Chairman and CEO
Let's start first, our plant is, the one we're building, the one that is going to be up soon is in Europe. In Europe, there is one other low-cost, high-performance plant there and I'm not aware of another one being announced at the moment. So we think we're in good position there. In the US market, the marketplace is somewhere around $900 million, I believe, in wholesale this year. It's expected to grow at double-digit rates over the next few years. The amount of capacity coming in the industry is somewhere around 40% to 50% of the sales in 2014.
The Chinese have been supplying the marketplace so it depends on what happens with the ability to compete with the Chinese, both on a cost basis and a style and design basis, what's going to happen with the capacity questions. On an individual basis, you're going to have companies that have different strengths. We believe that our business, it is very similar to our laminate business and somewhat with our ceramic business. We think that we have advantages in the style and design category to take our knowledge from those businesses and apply it to the new business. In addition, our ability to get to all categories of the market in commercial as well as residential and all the different channels with our sales forces and the relationships we have, we would think would allow us to achieve the shares we would like in the industry.
- Analyst
So when you look across LVT currently, how much of that business do you think -- demand do you think is commercial versus ressy, in the US I am talking about? And do you anticipate that the growth will be greater in commercial or ressy as you look forward over the next few years in LVT?
- Chairman and CEO
I'm guessing, but I believe that the commercial part is probably around 40% of the industry at this point, and we see it growing in both categories.
- Analyst
Okay. Great. And then the second question I had generally is about brand. I was curious as to whether you believe that brand matter -- has come to matter less in the various flooring products that you've seen and if perhaps other things, such as innovation, have -- or just flat-out cost have allowed manufacturers to -- or have allowed customers to move away from brand and just seek value in other ways. Or if you still think brand is only still very, very important in the category.
- Chairman and CEO
I think that the brand, price and style and design and service are all components of the same thing. What you have is some competitors that have little differentiation and the only thing they tend to sell is price, on one extreme; and then you have the ability, which I think we do, to compete on a price basis in one part of the marketplace, to compete on a style and design in another part of the marketplace, and to compete on a service level in another part of the marketplace. I think that it depends on where in the value stream you are playing and which channels and markets are playing how much it means to each.
- Analyst
Great. And where do you think you've seen the most change with respect to the design and innovation in terms of that becoming more important? Would you say it's been mostly in the ceramic area or the carpet area?
- Chairman and CEO
I think I can give you examples of all. In carpet we've led the industry with a product called SmartStrand, which has a differentiated position. We led the industry in creating ultrasoft carpets which dramatically change the premium part of the industry. In ceramic, we've led the industry in using reveal technology, which is unique printing technology. Today about 20% of the industry in ceramic is being sold in wood planks which didn't exist three or four years ago. We have the most options, the most sizes, the most lengths, for instance. We translate that into other looks as well. In laminate we have a premium high-end position which we get because our products are different from others and people are willing to pay more for a Ferrari than they are for a Volkswagen. So I mean, it's everywhere.
- Analyst
Great. Thanks very much. That's very helpful.
Operator
There are no other questions at this time. We will turn the call back over to Jeff Lorberbaum for closing comments.
- Chairman and CEO
Thank you for joining us. I think that we had a good quarter. I think that the strategies we're using are enabling us to outperform the marketplace and I think the investments we're putting in are going to allow us to do better on an ongoing basis. The management of the business is in the strongest position it's ever been at and I think that our Company has significant opportunities for the long-term future. Thank you for joining us. Have a great day.
Operator
Ladies and gentlemen, thank you for your participation. This concludes today's conference call and you may now disconnect.