使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主
Operator
Good afternoon. My name is Blair, and I'll be your conference operator for today. Today's conference is being hosted by Founder and CEO, Rob LoCascio, as well as CFO, Dan Murphy. At this time, I'd like to welcome, everyone, to the First-Quarter 2015 Earnings conference call.
(Operator Instructions)
Thank you. Dan Murphy, you may begin your conference.
- CFO
Thanks very much.
Before we begin, I'd like to remind listeners that during this conference call, comments that we make regarding LivePerson that are not historical facts are forward-looking statements. And are subject to risks and uncertainties that could cause such statements to differ materially from actual future events or results. These statements are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995.
The internal projections and beliefs upon which we base our expectations today may change over time, and we undertake no obligation to inform you if they do. The results that we report today should not be considered as an indication of future performance.
Changes in economic, business, competitive, technological, regulatory, and other factors could cause LivePerson's actual results to differ materially from those expressed or implied by the projections or forward-looking statements made today. For more detailed information about these factors and other risks that may impact our business, please review the reports and documents filed from time to time by LivePerson with the Securities and Exchange Commission.
Also, please note that on the call today, we will discuss some non-GAAP financial measures in talking about the Company's financial performance. We report our GAAP results as well as provide a reconciliation of these non-GAAP measures to GAAP financial measures in our earnings release. You can obtain a copy of our earnings release by visiting the Investor Relations section of our website.
With that, I'd like to turn the call over to Rob.
- Founder & CEO
Thank you, Dan, and thank you for joining us on our first quarter 2015 call.
For those of you following the story the past few years, you know at LivePerson we've been advancing toward key milestone. Not just with our Company, but for the brands and consumers. We're now at a really defining moment. As this year, we started to accelerate the movement of our customers and new prospects onto the LiveEngage platform, and started to execute on the sales and marketing around that.
We developed the LiveEngage platform with the understanding that consumer's preferences were shifting to digital. And that brands would need a scalable solution that would allow them to message with those consumers through emerging channels, especially in the mobile area. And this is something we solved four years ago.
For the market, it's really validating our strategic vision as we set ourselves up for our future. And we have a very simple vision. We want to eliminate the need for a consumer to have to pick up the phone, which they barely do with their friends and family today, and call an 800 number to connect with the brand.
I want you to think about the moment that you have to do this. That all of us have to call. And in this day and age, with technology that was created in the 60s. And we have to press one, two, or three in order to get through to a brand. And how damaging that is for the relationship between the consumer and the brand.
So when you ask yourself, how many times have you been on hold? How many hours of your life have you wasted on hold? That's what consumers are asking themselves every day. And today, there are still 270 billion phone calls that are happening through 800 numbers. And there's about $1 trillion, $1.2 trillion, spent on supporting those 800 numbers with brands.
So why don't brands change? The answer is really I think simple. It's that there was no clear alternative. They feel stuck. And so, what we believe is that LivePerson is that alternative.
The consumers, they're ready. They've moved on. In their personal lives, their messaging their friends and family every day, 90% of the time. And that's not just for millennials or young people, it's for adults also.
The number one and two uses of a mobile device is messaging. The number six use of a mobile device is a voice phone call. So for us today and for the LiveEngage platform, mobile is, in fact, our fastest-growing channel of interaction.
In the first quarter of 2015, our mobile interactions increased approximately 83% sequentially and 900% year over year. And it's part of the cornerstone to the LiveEngage platform.
Last quarter, we signed and deployed our first large greenfield enterprise customer onto the LiveEngage platform. And we're starting to see some very strong results. This customer, their name is TalkTalk, and they're one of the leading UK-based telecommunications companies, and we actually replaced an incumbent chat solution with LiveEngage.
And the reason is that TalkTalk really wanted to scale the number of engagements they were handling. They wanted to deflect more voice calls, more of those 0800 calls. They wanted to enhance that consumer experience through intelligence, and they wanted to drive an increase in lifetime value and revenue.
While TalkTalk is a highly complex deployment, there's many different divisions across a few different countries, both sales and service. We were able to complete the deployment within a few weeks, versus a few months with the old platform.
And we talked about this two years ago. That the old platform was really, when you look at the technology, was slowing down our ability to scale. But the new platform, we're able to go time to live much quicker, and this will allow us to grab the demand that is in the market.
We are monitoring, with this customer, tens of millions of visitors on their website. And we have already powered over hundreds of thousands of interactions on the platform. So our platform is ready for prime time, and we're moving more and more of the enterprise and the mid markets as we speak.
Within the first three weeks of launching LiveEngage, they saw a sharp increase in engagement rates for the service campaigns, and they reduced in chat abandonment. Like with the previous provider, about 20% abandonment. Those were people that wanted to chat but couldn't, and with us it was less than 2%.
So we look forward to the next level of integration with TalkTalk and implementation. As we look to deflect more and more of those 800 calls from their company. We expect to see more successes with companies like TalkTalk over the next few quarters, and we see as we are moving our customers, we're seeing that today.
We decided to pick Q1 because the platform is really available for this customers. When you try to focus the field sales team and the services team on really about educating those enterprise and mid markets, and pushing to get them up and running quicker. So we're going to accelerate the pace of movement of the base onto the LiveEngage platform.
In fact, we already have 100 enterprise and mid market brands on LiveEngage, and that happened mostly in the quarter. And we have over 1,000 customers total on that platform. Approximately, 20% of our overall customer base is now on LiveEngage, excluding our recent acquisition of Contact At Once!. They are still on their own platform.
We are also seeing a solid increase in activity. Interactions grew by approximately 75% sequentially in the first quarter. We are seeing solid usage trends and customers on the platform over multiple quarters.
The activity levels overall on the platform are growing. The number of interactions on LiveEngage rose approximately 75% quarter over quarter for the period ending March 31, 2015.
So our focus now is gearing of the organization to continue with moving as many customers as we can onto the platform. Once again, aligning with our vision of really reducing the amount of the dependency on phone calls.
As we saw probably in the release, we have a clear vision of our Company, and we're going to stay true to that vision. But that also requires a commitment from both us and our customers.
It became evident that one of our large enterprise customers had a very different view of the future of the market. And it's not surprising it's a telco, and actually, they are very focused on voice. And they actually were the company that created the 800 number.
They really were not aligned to where we are going. This customer was misaligned in a few ways. One way, which is a major difference is, they no longer wanted to look at a cloud fast model but bring it on premise. And it's not really where we're going, nor will we ever go, nor were the industry is going.
Over the past 10 years, this customer has been with us. And we've done a lot of development that's been very custom to them. Obviously, as we develop LiveEngage, we've had to put most of our resources on to the platform. And that does not allow us to do as much customization, nor do I believe the customizations that this customer wanted would align with our rest of our enterprise customers. And we have hundreds of them, and we know what they want. And we just can't afford to take our resources on just a single customer.
Once again, I think our current base is much more aligned to where we're going. It also became clear that economically that this wasn't going to be I think good for us on the financial side.
So with that, we did negotiate, we went through a lot, and we decided to part ways beginning of April. This obviously has a short-term impact on our outlook for the year, and Dan will review the updated guidance with that reduction in revenue from this customer.
It would be disingenuous of me not to acknowledge the fact that parting ways with a large customer has an impact on us. But sometimes these decisions are necessary in order for us to achieve our long-term vision.
I believe we have only a few years or even months to lead and drive the great change that's happening between consumer and brand. And we are in the best position to win it, but we have to have everything aligned at this point in order to do that.
And I don't take this as a joke, because it's very serious. If you saw even in the quarter during Facebook, they announced during their conference with their developers. Mark Zuckerberg stood up and said, why do we have to call brands? Why do we have to do that? Why can't we message them?
And when you think about our Company, LivePerson, we are in the best position to capitalize on the change. And we must focus now and lead that, and we can't be left behind, and we can't have one customer change our future.
When we look at our other customers, and here's a few examples. The other big large telecommunications provider in the US that we have, they signed a seven-figure expansion deal with us in the quarter. And this brand is now one of our largest customers, and they've been with us for 10 years also.
The number of agents that they're going to expand is they're going to double the amount that they're going to use during the year. And they've also moved to the CPI pricing model. So they like where we're going, and it aligns to where we think the industry is going.
Also, during the quarter, we had a major financial institution in Australia actually shut down their e-mail and shut down their voice. And just take as much as they could through our platform, through messaging. And they really did phenomenal results, and they're looking to move 80% of all of their interactions onto our platform. So once again, another big enterprise customer, this is outside the US, that is focused on and aligned to our vision.
In the US, we also had one of the leading cable companies really demonstrate a great use of our product. Once again, against the vision in mobile. And nearly 50% of all of their messages that took place off the platform went through their mobile app.
So we're integrating with that mobile app. And so by the end of 2015, the majority of the messages we expect to be on mobile not web. So once again, our vision is aligned with that customer.
Last week, we won the CODie Award for LiveEngage, which is one of the highest honors in the software industry. We won it in the category for the Best Customer Success Management Solutions. There are hundreds of entries, all the major SaaS companies compete for this, and we won the award. And I think it really validates the beauty of the product, the power of the product, and where we're going as a Company.
The progress we're making with our messaging platform with LiveEngage is really aligned to where the market is going. We're the leader in the industry, and we still have the best customer base out there. We have the largest enterprises in the world working with us who are sharing in that experience, and we're driving the vision with them.
There will be a day where consumers will hold no more. And it will be LivePerson who will eliminate the thing that creates the most disconnect between consumers and brand, the 800 number.
And so with that, I'd like to now turn the call over to Dan who will review our first-quarter 2015 results in more detail, and provide the full year outlook. Dan?
- CFO
Thanks, Rob. I will begin with an assessment of our start of the year, review our first-quarter 2015 financial and operational highlights. And finish with an update to our guidance for full-year 2015.
LivePerson has significantly advanced its strategic priorities year to date in 2015. We delivered keys enhancements for LiveEngage, and increased the number of enterprise and mid market brands on the platform to more than 100, including our first large-scale new enterprise customer.
We kicked off a Company-wide initiative to accelerate the adoption of LiveEngage into the market with a focus on customer education, field organization training, and intensified migration effort.
We aligned our sales and marketing, customer success, and development teams through go-to-market with a unique LiveEngage value proposition that centers on disrupting the antiquated 1-800 ecosystem, while still supporting 270 billion calls each year.
We are leading with mobile. And in the first quarter, we increased our mobile interactions 83% sequentially, and by nearly 900% year-over-year. We strengthened of our global infrastructure by adding two new data centers in the Asia-Pacific region.
Turning your attention to our first-quarter 2015 operating results. We delivered record high total revenue of $59.8 million. A 25% increase versus the same period last year, despite an approximate $1.4 million or 3% drag on foreign exchange.
B2B advanced 28% to $56.1 million or 31% at $57.5 million in constant currency. Revenue from the consumer segment declined 5% to $3.7 million.
As announced on the fourth quarter call, we have been reviewing the metrics that the Company reports in order to better capture our revolving business model and provide more meaningful insights to the investment community. Therefore, in addition to the customer renewal rate we introduced last quarter, we are also reporting average revenue for enterprise, mid market customer and LiveEngage traction.
The trailing 12-month customer renewal rate for LivePerson's enterprise and mid market business remained healthy at 89% in the first quarter of 2015. This compares to 91% reported during the period ended in the fourth quarter of 2014.
The customer renewal rate represents the number of enterprise and mid market customers that renewed contracts with us over the trailing 12 months as a percent of the total enterprise and mid market contracts that came up for renewal. Revenue for enterprise and mid market customer averaged $174,000 over the trailing 12 months. And in the first quarter of 2015, a 3% sequential increase as compared to the $168,000 calculated for the period entered in the fourth quarter of 2014.
We signed 147 transactions in the first quarter, and 30 of those with new enterprise or mid market brands. To recap on some of these items around LiveEngage, some of the metrics around LiveEngage. Our intensified focus on bringing LiveEngage to market is yielding solid results. As the vast majority of our new customer wins and a significant portion of our existing customer wins were on the new platform. As Rob said, approximately 20% of LivePerson's customer base, excluding Contact At Once!, is now on the LiveEngage platform.
The initial stats for LiveEngage are highly encouraging. Customers on average went live in platform more quickly than with our legacy product. They also showed solid increases in activity.
Interactions grew by approximately 75% sequentially in the first quarter. And we are seeing solid usage trends for customers on the platform over multiple quarters. Use of content has also increased, with 85% growth in impressions the first quarter as compared to the same period last year.
We have over 1,000 customers on the LiveEngage platform including more than 100 enterprise and mid market customers as of the end of the first quarter.
B2B revenue breakdown by industry. Telecommunications was 23%, financial services 22%, retail 16%, technology 15%, and other at 24%. Sales coming from outside the US was approximately 31% of total revenue.
First-quarter gross margin came in at approximately 73%, as compared to approximately 75% in the comparable period in 2014. The decrease reflects investments tied to ensuring seamless deployments to our first LiveEngage enterprise and mid market customers, and finally to build the new data centers in the Asia-Pacific region.
Although investments in LiveEngage deployments and infrastructure are impacting our cost of goods sold, we are generating solid leverage within our operating expenses, which fell to approximately 76% of revenue in the first quarter of 2015, from greater than 77% with the comparable period in 2014.
First-quarter per-share of adjusted EBITDA of $0.10, and adjusted net income of $0.04 and a GAAP net loss of $0.04, were all near the midpoint or high end of our guidance ranges. The Company's cash balance is $41 million as of March 31, 2015, compared to $49 million as of December 31, 2014. The difference primarily when selecting the data center build-out, the timing of accounts receivable collections and share repurchases.
We are pleased with the continued progress we've made so far in 2015. However, we are updating our guidance to reflect the customer lost that Rob discussed earlier in the call, the temporary loss of sales that went from our focus on retraining around the LiveEngage launch of our mid market and enterprise customers, and a higher than planned drag from foreign exchange.
We are anticipating an approximate $21 million reduction in revenue for 2015 versus our original guidance when comparing the midpoint of our prior and current guidance ranges. The majority of this reduction was driven by the customer relationship that ended, with the remainder due to foreign exchange headwinds and the impact on sales from focusing on first-quarter on retraining and realigning our organization to accelerate the LiveEngage rollout.
LivePerson adjusted the expense plan to mitigate the bottom-line impact. We are reprioritizing an area showing the highest growth potential, and reallocating resources previously dedicated to helping only one customer to multiple brands that are deeply aligned with our vision.
We will incur a one-time charge of approximately $2.5 million in the second quarter tied to these initiatives. However, we are targeting approximately $13 million of expense savings from these initiatives in 2015.
The following are our updated financial expectations for LivePerson. In the second quarter of 2015, we expect revenue of $58.5 million to $59.5 million which includes the negative foreign currency impact of nearly $2 million.
Adjusted EBITDA of $2.3 million to $3.5 million or $0.04 to $0.06 per share. Adjusted net income of $0.00 to $0.02 per share, and a GAAP net loss of $0.14 to $0.12. We have the fully diluted share count of approximately 57.5 million shares.
For the full-year 2015, we are revising expectations as follows. Revenue of $243 million to $247 million, from previous guidance of $263 million to $269 million. We now expect a negative foreign currency impact of more than $6 million, versus approximately $4 million previously.
Adjusted EBITDA of $19 million to $22 million, or $0.33 to $0.38 per share from previous guidance of $26.5 million to $29.5 million or $0.46 to $0.51 per share. The adjusted net income per share of $0.10 to $0.15, from the previous guidance of $0.27 to $0.32. And a GAAP net loss per share of $0.29 to $0.24, from the previous guidance for net loss of $0.12 to $0.07 with a fully diluted share count of approximately 57.8 million shares.
Furthermore, as a percent of revenue for the year, including Contact At Once!, we anticipate gross profit to be approximately [70%], sales and marketing 40%, D&A 18%, and R&D to be 18%. Please refer to LivePerson's earning release issued earlier today for details on our other full-year 2015 assumptions.
As the updated guidance suggests, we expect to generate 20% constant currency revenue growth in 2015, despite the one large customer loss and a slow start to the year. Furthermore, our adjusted expense plan and [re-prioritization] will mitigate a meaningful portion of the lost revenue by delivering adjusted EBITDA of $19 million to $22 million. We also have an $8 million remaining in our previously approved stock buyback (inaudible).
We expect to expand upon the momentum we have (inaudible) to have with LiveEngage deployments, and to capitalize on field organizations that is going to market with the differentiated selling approach for LiveEngage. That focuses on value, vision, culture, and a vastly improved consumer experience. Our platform also continues to improve as we bring key product [deliverables] to market.
As such, we expect our execution to strengthen as we move through 2015. In fact, in the second quarter, we've already signed an agreement with one of the largest telecommunication providers in Asia and Africa. And we are actively moving additional enterprise and mid market customers to the LiveEngage platform.
We remain steadfastly focused on LivePerson's vision of aligning brands with how consumers are connecting today. And thus (inaudible) the substantial market opportunity.
With that, I'll open the call to questions. Operator?
Operator
(Operator Instructions)
Rich Baldry, ROTH Capital Partners.
- Analyst
Thanks. I know a lot of people are going to ask about the major customers. I've got a lot of background noise from the airport. Could you just give an update on Contact At Once? Thanks.
- Founder & CEO
Yes, Contact At Once is performing as we expected, and as we guided. There's a lot of background noise.
So Contact At Once is performing as previously guided. And during everything that we intend to do and from a focused perspective and bottom line and revenue generation.
- Analyst
Thanks.
Operator
Michael Nemeroff, Credit Suisse.
- Analyst
Yes. So I am going to ask about AT&T. Was this -- was there an RFP, or was the contract at its end? And when did you learn that you were going to lose this customer?
- CFO
We did go through an RFP process. It was an extended RFP process, with back-and-forth negotiations. And as Rob talked about, they weren't aligned with our ultimate vision.
And economically, it was unfortunately a deal that didn't make financial sense for us. And so we decided to part ways, and it was a relatively short period of time over which we decided to part ways. We didn't want to put any --
- Analyst
So was it the alignment or was it the financial reasons? Because I don't understand why you'd still be negotiating with them if it didn't align with the strategic vision of the Company. So if it made financial sense, you would've changed your strategic alignment of the Company?
- CFO
No. No. We wouldn't have. And maybe we would've even kept them on a line down. But the way it works is, we didn't want to keep them because financially it wouldn't work for us and they don't fit with where we're going.
So it was a combination of the two things. So we made a very quick decision with them to just part ways quickly, and move on and take these resources. Which is a significant amount of resources, and move them into stuff that will get us momentum in the way we want to go.
- Analyst
How much revenue specifically did this customer generate in 2014, and did that grow over 2013?
- CFO
We don't break out specific customer revenue amounts, Michael. It did grow in 2014, but we don't break out the specific amounts.
- Analyst
So of the $21 million reduction to the guidance, what percentage of it will become it stemming from specifically from this customer loss? A good majority of it. Couldn't you specify exactly what percentage of the $21 million is going to be from this customer loss?
- Founder & CEO
No, Michael, we don't break out specific amounts for customers.
- Analyst
What specifically are your expectations around the FX impact of the $21 million?
- CFO
We expect overall on the year to have a negative impact of about $6 million.
- Analyst
And then the third part of the $21 million reduction, I think you said stemmed from retraining. I couldn't hear very clearly. Is that the third part of the $21 million reduction?
- CFO
There were three components. The customer reduction, the foreign exchange impact, and the retraining and slow start to the year from a selling perspective.
- Analyst
Are there any other customers that you're aware of that are, let's say, north of 2% of revenue that are up for renewal in the first half or second half of 2015?
- Founder & CEO
No. This was a very isolated kind of incident. And it's been a rough customer for probably two years. We've been working with them, trying to get them to aligned to where we're going, and it's a very specific type of customer.
They're PFP, predominately. If you know, PFP has not grown also over the last couple of years. It's been very flat, so there's not a lot of growth there.
And it's over 20 people are on that account. So it was just not working anymore for both of us. And we don't want to, basically, take a huge impact on the financial side when you're not aligned strategically, and then it just didn't work.
And so, like I said before, it's not like you want to lose a customer like that. But in the end, we have, basically every other telco in the world between here and Europe who has a lot of opportunity to grow. And some that will pick up that we don't even have today.
So we just felt it's a better use of our resources to sort of part ways with them. And part ways quickly, instead of taking quarter over quarter over quarter figuring this thing out. So we made a joint decision with them.
- Analyst
Okay. Then, Rob, lastly, you had mentioned that you were going to accelerate the migration of the enterprise base to the LiveEngage platform. Just a couple questions around that.
How are you going to accelerate, and do you think that you may run the risk of maybe pushing customers to fast? And to that point, at what point do you expect to have maybe 50% or 100% of the base, the enterprise base, on LiveEngage? At what point in time?
- Founder & CEO
We'll have the majority of our customers on LiveEngage by-year end. So we have the future set, and we have recast resources. What we did in Q1 was we really focused on -- we did about 10 roadshows where we had customers come, and all we went one-on-one for the enterprise to just accelerate this.
So we're moving them now quicker. We've brought some features in, and so there's stuff we're doing on the resource site. And so we decided to take Q1 and our sales team and say, look, we're ready to go here.
Let's just move -- and we can see it. So we've moved already 100 enterprise and mid market customers onto the platform in Q1. We have our large greenfield is the company TalkTalk that's scaling and doing quite well.
So the platform is working quite well. And we feel comfortable as a Company now to just start moving them on, and the majority will go this year. So we want to make that sooner than later, obviously.
- Analyst
Thanks for taking my questions.
- Founder & CEO
Thank you.
Operator
Brian Schwartz, Oppenheimer & Company.
- Analyst
Yes, hello. Thanks for taking my questions today. I just have two questions.
Rob, on the commentary about the slow start to the year, I just wonder if you could provide a little more color there. Because clearly, the macro environment is improving, which we would think would be improving the underlying demand environment.
I know you've had a Head of Sales transition that's been going on. Can you talk a little bit about what you saw there on the execution side, why you wrote that it was a slow start to the year?
- Founder & CEO
Yes, basically, and it's a small impact on the overall reduction in revenue. The largest, obviously, is still this enterprise customer, the AT&T. But basically we retasked them into, instead of going out and finding new customers and doing all that, we said, let's get into the education of the base so we'd get it behind us in Q1.
So we took these -- took our field teams and did a series of things to have them either do one-on-ones with customers, or our customers were invited to small seminars, and we educated them. So there's a lot of excitement in the base, and we started to move and accelerate the movement of the enterprise and mid market because we're ready to go from feature set.
Like I said, and we'll get the majority of them across line this year. And we know, once we get everyone on LiveEngage, A, we can reduce our costs. Because we're running two platforms today.
Two, we can focus all development on one platform. And three, it allows us to scale our business like time to Live and all that. So the platform works really well, and there is a confidence in the team. But we have to move those customers, and that's what we're doing today.
- Analyst
Thank you. And the follow-up question. Rob, I had for you, too. It was really it was on competition.
Because if I look out there, there have been several new marketing and commerce software companies that have come to the market publicly, or they're coming public soon here over the past couple years. And then if we look at the mega cap vendors in the space, the Adobe's, the Salesforce Oracles, and SAT, et cetera, they've mostly built out their commerce and marketing product suites through acquisitions and organic development. Can you talk through LiveEngage's main differentiation and the key selling point against the competition in the market today? Thanks.
- Founder & CEO
TalkTalk was one of those providers. They were part of Salesforce at one time, and they used their cap, but they wanted to scale. So the biggest difference is a couple things.
One is, obviously, we've got the intelligence in our platform. The way our platform scales so it can handle hundreds of thousands, millions of connections a month, our building integrated with mobile and mobile messaging, and what we are doing in that area, and the reporting and everything we're doing.
We just added, for instance, sentiment analysis. So it was one of the key things, where you can see in real-time if a consumer is happy or sad in this conversation, what their sentiment is.
So there's a lot we put into the intelligence side of it, and that's what makes us enterprise great. Obviously, when it comes to small business, some small-business customers will take free and things that have light weight. But on the enterprise side, it's where we really dominate.
Once again, TalkTalk was a Salesforce customer. But when they were ready to scale, they couldn't use it to scale. So that's where we really accelerate.
And of course saying strategically, we're on the edge of where the world is moving, which is communicating by messaging. We're the leader in it, and we have to focus on our resources now and win that.
- Analyst
Thank you.
Operator
Mike Latimore, Northland Capital Markets.
- Analyst
Hello, guys. This is Jim Fitzgerald sitting in for Mike Latimore. So, the first question here is just on the LiveEngage platform.
When can we expect the key features for current customers such as the large contact center administrator? When would we expect that to be available for LiveEngage?
- Founder & CEO
They're out. So we've delivered most of those. There's still some stuff that we have to deliver.
We'll deliver them over the next couple quarters. But that's what I was saying, is that we have what we need now to move the enterprise and the mid market into the LiveEngage platform. So that's why we've put a focus in Q1 to go ahead and get everyone educated in the customer base.
We're a little ahead of schedule on the R&D side, on the product side, so we figured we're ready to go. So we did that in Q1. So we are ready now.
- Analyst
Okay, great. And then just a clarification question. I think you said that the vast majority of new customer bookings were on the LiveEngage platform. Did I hear that correctly, was vast majority the phrase you used?
- CFO
That is correct. The vast majority of the customers of this 30 were on the new LiveEngage platform.
- Analyst
Okay, great. And then I know historically, as far as current customers contributing to bookings, I think it's been something like 70% plus have come from current customers.
Do you expect that split to continue in the future? Something like 70% plus coming from current, and then the balance coming from new customers.
- CFO
I would expect that to continue, and as part of filling into existing customers as well. A good number of our existing sales into existing customers were on the LiveEngage platform.
- Analyst
Okay, great. That's it for me, guys. Thanks.
- CFO
Thank you.
Operator
Jeff Van Ry, Craig-Hallum.
- Analyst
Great, thank you. Rob, with respect to the pay for performance customers that was lost, can you just talk about the relationship in general leading into it? Namely, were there fundamental disagreements about the value being provided, the value proposition?
PFP is all about very measurable increases in upsell, cross sell, and did you find yourselves at odds about the value you were delivering coming into the latter days of the contract?
- Founder & CEO
I don't know. I think there's going to be a real impact. I can't give you the percentage, but we account for a high percentage of new ads both on mobile and wireline. And that's going to have an impact.
I know the platform that they have now, it's not going to produce that. And we basically -- I think the disagreement was really on the vision and where we were going to scale, how we're going to invest our resources against one-off development that they wanted. Bringing the technology into their cloud or in their enterprise, versus on our cloud.
We're not going to do enterprise software, and it's just not where the future is. So there's a combination of all this stuff. And as you work through a deal like this, it has a lot of complexities. And we worked through it, and then we finally got to a place where it just doesn't make sense, as strange as that sounds.
Obviously, you want to maintain the revenue. But when you look at our other customers, there's the ability to make up this revenue in the long-term and in the medium term. And I'd rather focus on customers that can get us to the goal, versus being weighed down by this one customer.
We had them for 10 years. They were good. I think over the last 24 months, the relationship was very challenging.
Some of that is because we recast a lot of our R&D resources into building LiveEngage, decided to do one-offs. And it's not right for us. And as hard as that sounds, they're not right for us.
- Analyst
On the RFP, I missed a little bit of that. I know you touched on it earlier, but just the RFP process. Start to finish, when was it announced that it was going to RFP, when was it awarded? And when did you say the contract stops or the revenue stops?
- Founder & CEO
We're not going to give -- we don't give specifics. It's around is early April where the revenue stopped. We did do our best to negotiate even seeing if there was some way we could work an orderly transition, and we just didn't see it worth our time.
I know that's disruptive to them as a customer, but it's just not worth our time. And that's just the way it is. We have so many great customers and so many great things that we're working on, but we made it a very -- and we drove that to a certain degree, unless they could make it worth our while. It just wasn't worth our while in the end.
And so down to the wire, we really believe that maybe they would change their mind and they would I think see the value. But it didn't work, and we decided to cut our losses and move on.
And I think it was the best decision for the Company in the long-term. Once again, the short-term we have to deal with it, and it's not easy. But in the long-term, I think you'll see, as shareholders, it will pay off.
- Analyst
And while you're on the PFP side, how should we think of it going forward? Namely, is there any PFP left?
Will that continue as a segment? Has it been discontinued? Will there be zero PFP from here?
- CFO
No, quite the contrary. PFP is still an important part of our business, Jeff. And as a matter of fact, we've got several customers that have been doing quite well, and we expect them to continue to grow throughout the year.
So from a PFP perspective, we still would expect it to be in the mid to high single digits as a percentage of our revenue. Even with AT&T leaving us, it'll take us a little bit of time, but we've got some great customers that are growing with us are aligned with where we want to go and how to use the product. So it's exciting.
- Analyst
And just to be clear, mid to high single digits. How do you think of that as a percent of revenue in the next few quarters as opposed to over the year or any other measure? It's the next few quarters that we get the numbers, so that's what we should look for?
- CFO
Next few quarters, that's correct.
- Analyst
Okay. Last one for me then. Just if you would revisit. I'm a little confused on the pulling the sales guys from normal course of business to retrain.
Given the LiveEngage platform has been out for quite a while, it gave you a very extended window for these guys to be trained. And to be messaging clearly to the clients and the customers through user conferences in between and daily interactions what's to come. So I'm confused, if it took that much effort out of their field selling in the quarter why there was so much need for them to go sell and explain it at this point.
- Founder & CEO
If you remember in October at our Aspire conference, is really where we kicked off for the enterprise and mid market. So even though the platform has been out there since mid-of last year, this is LiveEngage too, we really kicked it off for the enterprise in October. And then took in their feedback, accelerated some of the development that we knew we needed to get done.
And so we basically took them and put them on, let's get the entire base educated so we can move them to the platform as soon as we can. With the early increases in product.
So I think that's really what we did. Like I said, out of the whole picture, I just want to make it clear, the third part is it's a small portion of the production, a majority is the customer. The second one is the FX, and there's a small portion on the focus of the salesforce on the education and moving from mid market and enterprise.
Also, the small business started being educated last year. So we're kind of done with the education, and now we're in execution. And so you should see a lot of customers moving to LiveEngage in the mid market and enterprise segments.
- Analyst
Thank you.
Operator
(Operator Instructions)
Mark Chappell, Benchmark Company.
- Analyst
Hello, good evening, and thank you for taking my question here. Dan, starting with you. With respect to the expense reductions that you're expecting to make, where can we anticipate the bulk of those savings coming from? Which line items?
- CFO
Those expense savings will come from a couple of different line items. We, as Rob talked about or as I talked about, we'll take a charge of about $2.5 million.
Some of that relates to people. Some of that relates to us being more efficient, as far as deploying our resources. And some of it's just -- is in relation to we're pulling back on other line items, as in the P&L.
- Analyst
So with respect to say sales and marketing, for example, we shouldn't expect that to come down any more than any other line item throughout the rest of the year?
- CFO
I wouldn't expect anything else to come down more than anything else. We are getting some efficiencies in G&A. If you'd look at my percentages of where I guided currently versus prior, we are taking some efficiencies in G&A. And we'll have some efficiencies in the PS organization would be a sales and marketing line item as well.
- Analyst
Okay, great. And then I didn't catch the bookings number for the quarter. Do you have that handy?
- CFO
We are not giving a bookings metric. We talked about that on the last quarter. It's one of the metrics that we discontinued.
- Analyst
Okay. Thank you. And then, Rob, final question here.
In the press release, the Company mentioned that it saw a slower than expected start to the year. I think that was in your guidance comments. In your view, were you referring to execution issues, or more just general macroeconomic headwinds there?
- Founder & CEO
No, it was really on -- as I mentioned before, it's really on the focus of we spent most the quarter just getting out to all of our enterprise and mid market customers. And basically, doing very deep dives with them on LiveEngage, and then actually putting the plans to move them. So that took a fair amount of work in the quarter, but we have that with our customers now.
They're excited. There's actually project plans, there's dates. And so October is when we kicked it off in Aspire, but we really wanted to lay out the plans of attack with our customers now that we've pulled some of the features in and we can move them sooner than later. Like I said, we'll get the majority of our entire customer base over on LiveEngage this year.
- Analyst
Okay, thank you.
Operator
There are no further audio questions at this time. I will turn the call back over to the presenters.
- Founder & CEO
Thank you for the Q1 call, and we will see you on the next call. Thank you.
- CFO
Thank you.
Operator
This concludes the conference call. You may now disconnect.