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Operator
Excuse me everyone, we now have Sean Reilly and Keith Istre in conference.
(Operator Instructions)
In the course of this discussion, Lamar may make forward-looking statements regarding the Company, including statements about the future financial performance, strategic goals, plans and objectives, including with respect to the amount and timing of any distributions to stockholders. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond Lamar's control, and which may cause actual results to differ materially from anticipated results. Lamar has identified important factors that could cause actual results to differ materially from those discussed in this call and the Company's fourth-quarter 2016 earnings release, and its most recent annual report on Form 10-K as updated or supplemented by its quarterly report on Form 10-Q. Lamar refers you to those documents.
Lamar's fourth-quarter 2016 earnings release, which contains information required by Regulation G regarding certain non-GAAP financial measures, was furnished to the SEC on a Form 8-K this morning and is available on the investor section of Lamar's website, www.Lamar.com.
I would now like to turn the conference over to Sean Reilly. Mr. Reilly, you may begin.
- CEO
Thanks, Chantel. Good morning, everyone, and welcome to Lamar's Q4 and full-year 2016 conference call. Certainly a lot to feel good about in 2016. The very successful integration of six new markets from Clear Channel, pro forma revenue growth that handily beat GDP, and most importantly, strong growth in our AFFO per share. Very clean, very strong operational and financial results.
Regarding 2017, pacings indicate low single-digit growth for Q1, with growing momentum as the year progresses. Every quarter after Q1 is showing acceleration in our pacing.
Consequently, our AFFO guidance for 2017 implies pro forma revenue growth in the low mid-single-digits. We are characteristically trying to be conservative in our estimates of other components of AFFO, mainly maintenance CapEx, tax leakage and interest expense. All said, 2017 looks like a solid, steady-as-she-goes year.
Keith?
- Treasurer & CFO
Good morning, everyone. Just to click through a couple of the high points in the quarter and the year. For Q4, on a pro forma basis, our consolidated revenue was up 2%, consolidated expenses were up 1.9%, and that translated to a 2% increase in EBITDA. EBITDA margins were right at 45% -- 44.9%. And that is the highest fourth-quarter EBITDA margins we have had in several years.
On the full-year basis for 2016, our consolidated revenue was $1.5003 billion, which for us, is a milestone. It is a record. We have never broke $1.5 billion before. And on a pro forma basis, that is up 2.9%. Consolidated expenses were up 2.3% and that translated to a pro forma growth in EBITDA of 3.7%. As Sean mentioned, AFFO for the year came in right where we projected it would, as far as the high end of our guidance range. It was $489 million -- and that is what we projected last year to be the high end of our range and that was translated to $5 a share AFFO, and that was an 8.9% increase over 2015.
On a free cash flow basis, our free cash flow before dividends was approximately $418 million. The Company paid out approximately $293 million in dividends in 2016, and that produced $125 million in free cash flow after dividends. We are expecting free cash flow, even with an anticipated increase in dividends for 2017, of 10% over 2016, to be in excess of $100 million as well.
CapEx for 2016 was $107 million, which is what we had targeted last year at this time to be our total CapEx then. Last, our total debt was $2.378 billion and that translates to 3.5 times on a pro forma EBITDA basis, which is where the Company said it intended to operate at some point, between 3 times and 4 times going forward. So we are right in the middle of what we had intended.
Sean?
- CEO
Great, thanks. Before we open up for questions, I will add a little color to what we are seeing with our digital footprint, what our plans are for 2017, and what we are seeing with our customer categories.
In 2016, we added about 115 new digital displays, and we absorbed roughly 171 from the Clear Channel acquisition. So we concluded the year with 2,575 digital displays in the air.
Our plans for 2017 are to deploy roughly 150. We are going to step up the pace slightly, given that last year our same board digital performance was up 4%, which gives us a little bit of confidence that we can add the additional capacity. Q4 was -- on the same board digital side, was 1.2%, but much of that was a little bit of a slowdown in December. We are feeling good about how the first quarter is shaping up on the digital side.
Regarding local and national business, for Q4, local was up 1.2%, national was up 3.5%. So we concluded the year with local being up to 2.5% and national being up 4.2%. Our sense, given the early part of 2017 and where our pacings are, is that national will be slightly weaker than local for all of 2017. That is just the way the pacings are looking as we sit today. So it would not surprise me if on this call next year, we give you a year-to-date 2017 where local was slightly stronger than national.
Categories of business -- exceptional strength on the service side, up 12%. Good, strong, solid growth on the restaurant side of 3%, and amusement, entertainment and sports at 4%. These are numbers for Q4 of 2016 over Q4 of 2015.
There are a couple of advertising categories that are seeking their footing post-election. I think it is safe to say that hospitals and healthcare are trying to figure out what their future holds, and it is showing up in their ad spend. They were down slightly, and continue to be down in Q1. We expect they will be back when the future of the Affordable Care Act is determined.
And then another category which has struggled for its footing is education. We feel good about education going forward. There were some of the large commercial colleges that advertise with us that were struggling with their business model in the latter parts of the Obama Administration. We feel like they are going to gain their footing, but they were down also in Q4, and are looking to get their footing in Q1.
So with that color, I will open it up for questions. And who we got first?
Operator
Thank you very much.
(Operator Instructions)
Our first question will come from Marci Ryvicker, Wells Fargo.
- Analyst
Thanks, I have a couple of questions. Sean, you started the call saying that you see acceleration throughout the year. So how much visibility to you really have? Is this macro? Are there certain ad categories? And then the one category you did not mention was auto. And then secondly, in terms of the AFFO guide, I know you tend to be conservative, but how much is really in your control? Isn't it just CapEx, or are there other things that you can do?
- CEO
Let me hit the AFFO thing first. On the components of AFFO, we can certainly control maintenance CapEx. Last year, we budgeted $45 million; we came in at $38 million. Part of that exercise was upside surprise in the cost of digital units and their longevity. So we are budgeting $45 million again. We will see where that comes out.
You don't want to start a maintenance CapEx, so it's not completely in your control. But yes, we can control that one. We can't really control where interest rates go. We budgeted for two interest rate rises, and it is going to cost us a few pennies on AFFO this year.
And then the tax leakage, we are guesstimating that it is going to be roughly the same. Now should a tax reform package come through and corporate rates drop, we would enjoy a 6% or 7% advantage to our AFFO guide. We're not budgeting that, but that is what would happen if corporate rates got to 20%. The numbers I am giving you on our full-year look are our actual pacings. So that is stuff that is on the books that is over and above the same time last year.
- Analyst
Okay. And is that macro? I mean, just because it gives people comfort. Because if you were saying it's acceleration, do you know where it is coming from?
- CEO
It is harder for us too, when we look forward to break out the categories. But what we think is happening is, what you are seeing in other companies' reports. It seems like near-term GDP is a little bit lighter then what is going to happen in the back half. Maybe the whole macro is anticipating some sort of fiscal stimulus from either tax cuts or infrastructure spend or both. But again, these are actual on-the-books pacings.
- Analyst
Okay. And then auto. And one last one is, can you just remind us of your NOL situation? I know at some point you go through those.
- CEO
I will turn that over to Keith. Auto for the fourth quarter was basically flat. It is 6% of our book. It's probably normalized at 6%, and that looks to us like where it is going to stay.
- Treasurer & CFO
All right. And Marci, we've got approximately $230 million in NOLs that we are allowed to carry forward to future years.
- Analyst
Okay, thank you.
Operator
Thank you. Our next question will come from Jason Bazinet, Citi.
- Analyst
You know, with your REIT structure, I've always thought of you guys as having an arbitrage machine, in that you can pay for assets that are not REITed in a way that is helpful to your AFFO and helps your equity. Which was not true prior to the re-conversion. Would you mind just talking a little bit about the M&A environment as you see it? Because it still strikes me as a pretty fragmented market.
- CEO
Yes, good question, and it is still a fragmented market. For those who don't follow us for a long period of time, since we've become a REIT, we generate, give or take, $120 million in free cash after all obligations. That's distribution, all CapEx, interest and the like. And we typical deploy that in the small fill-in, tuck-in acquisitions. And that activity is ongoing, it is relatively predictable.
And to your point, the outdoor advertising business doesn't use the language of cap rates. And fortunately, valuations are not where they have been in the traditional REIT space. They're not running around paying 4.5%, 5%, 6% cap rates for the assets we are acquiring. Consequently, that has been a predictable and valuable exercise for the Company.
The largest acquisition that we can point to on valuations of late, of course, is what we did with Clear Channel last year at this time. The trailing announced multiple of EBITDA contribution was 12.5 times. The forward multiple for us, under our management, we promise to the market we would bring it in, in 2016 at about 11.5 times. I am pleased to report those markets performed slightly better than that, and the forward multiple we ended up paying was more around 11-ish times. So that should give you an it indication of what's going on out there.
- Analyst
How would you characterize, if I was an entrepreneur and I happen to own a bunch of outdoor assets personally, has the interest rate environment caused those assets generically to move up the multiples that you are citing? Or is it more of a static market, where those private market valuations don't really move? Even though the public valuations tend to move as rates go lower.
- CEO
Typically, when we're doing a transaction, particularly if it's a tuck-in, we are the highest and best buyer, and it's not going to be perfect information on what we can do with the assets. Of course from the seller's point of view, they want a good strong historical multiple of how they perform with the assets. From our point of view, we care about the multiple we're paying on how the assets have performed going forward. And that delta is what allows us to create value.
- Analyst
Understood. Okay, thank you very much.
Operator
Thank you. Our next question will come from David Miller, Loop Capital Markets.
- Analyst
Yes, hey, guys. Congratulations on the stellar results. Sean, with local up 1.2% and national up 3.5%, how much did digital contribute to those growth rates? And then related question, Keith, if you want to chime in, CapEx per digital board. We track that on our models. It is coming down ever so slightly. Is there a way to curtail digital or CapEx per digital board even further, and just take advantage of the myriad of suppliers that are out there?
It seems to me that the market has broadened substantially over the last five years, with a number of suppliers from South Korea, in particular, that are making these boards that are lighter and brighter. And it seems to me, it just gives you a phenomenal opportunity to lower CapEx per board. Any comment you have around that would be great. Thanks very much.
- CEO
Okay. So David, in Q4 our overall platform and our digital platform, same-board, was roughly the same. So I do not think there would have been a [disproportionate] (inaudible). Now, the overall digital platform probably did, because we had more units in the air than we did Q4 of 2015, right? So the overall digital platform probably outperformed the rest of the platform. Does that make sense?
- Analyst
Yes, I've got it.
- CEO
And I will go ahead and hit the CapEx numbers and what we are seeing out there. There are two things that are going on. When we started deploying digital units back in the 2005, 2006, 2007, 2008 timeframe, the expected life was seven or eight years. Today, because manufacturers are getting so much better at what they're doing, and they are producing units that are more robust and have a longer life, the projected average life of a unit now is 12 years. So that added life is really tremendous for us on our maintenance CapEx projections going forward.
And then you also have costs coming down. The cost curve was dramatically dropping three, four, five years ago. But we are still getting 5%, 10% reductions in the cost of deployment. So modest reductions in cost, but pretty dramatic increases in useful life.
- Analyst
Okay, wonderful, thank you.
- CEO
Yes.
Operator
Thank you very much. Our next question will come from David Fitz, Citigroup.
- Analyst
Hi, thank you for taking my question. You enjoyed some tremendous success recently, and the credit markets are robust. I was curious, when you think of your capital structure, if you were considering simplifying it and maybe getting rid of some of the senior subordinated notes, so that you just have secured debt and unsecured debt?
- CEO
Good question. We are approaching a window where some of that is callable. And there is no shortage of smart bankers that are giving us advice on when it is accretive to make that move. Certainly when those numbers make sense, we will act accordingly.
Right now, I really like where our capital structure is. It is almost perfect for being a REIT. 80%, 85% of what we have on our balance sheet is long and fixed, and then we've got a little bit of floating that we can amortize, if need be. And so our capital structure right now is exactly where we want it to be. And absent a meaningful acquisition, I would not anticipate a whole lot of activity this year.
- Analyst
If I can follow up with that. When it becomes accretive, at whatever time that is in the market that fits that way, is it more likely you would continue to have subordinated debt, or is it less likely?
- CEO
You know, we are going to be opportunistic, right? Wherever it makes the most sense and wherever the cheapest cost of capital takes us is probably where we will end up going.
- Analyst
Fair enough, thanks for answering my questions.
Operator
Thank you. Our next question will come from Alexia Quadrani, JPMorgan.
- Analyst
(Technical difficulty) questions. First one is, how much visibility do you have on the digital side versus the static? Given your commentary to step up the digital deployment this year, how much flexibility do you have to change course during the year, if you see things slow a bit? And then the second question is, any more color you can provide on the slight slowdown at year-end December holiday spend?
- CEO
If you recall, I will take the second one first, Alexia. If you recall, back on our last conference call, I was not real optimistic about how December was going to pan out. And quite frankly, it came in the way we thought. When we look at the categories that struggled, the one that stood out to me the most was education. And again, it tied back to some of the problems that were experienced with the commercial colleges.
The good news is, it appears to us that those problems are being worked out. There was a big article in the New York Times just the other day about how the commercial colleges are feeling better about their future. And then the other category of it was, likewise down, was healthcare. Both of those in our book are local, by the way. And so that's I think where some of the local softness came from in December.
So getting back to digital and how we handle deployments and how we gauge demand, we are a bottom-up organization when it comes to yield management. And what I mean by that is, I do not dictate from Baton Rouge how many boards are going to be deployed. Rather, our local general managers gauge demand and give us a feel for what they believe can be absorbed in the marketplace.
So I think it is the right way to do it. It is a gauge of demand and supply that is on the ground and in touch with our customers every day. So if our local GMs say: I don't want any more of it because my customers are happy with the supply we've got, then we do not deploy. If they call is up and say: look, I can put two more out here because it makes sense, given what I am seeing in the marketplace, then we send them out. Does that make sense?
- Analyst
Yes, that makes perfect sense. Thanks so much.
Operator
Thank you. Our last question will come from David Hubbard, Wells Fargo.
- Analyst
Good morning, everyone, thanks for taking my question. I just have one. The transit business, it's a pretty small part of your portfolio. You've had some of your rivals secure new deals at airports and things of that nature. I know you do have an airport business. Just curious, state of the union of that business from Lamar's perspective. Do you see an organic growth opportunity in that space, or perhaps even M&A opportunities in that sector? Just curious your thoughts.
- CEO
Sure. Good question. Let me start with the fact that both of those businesses, transit and airport, are in our TRF during our taxable REIT subsidiary. We like those businesses, but we tend to have a different approach than the [JP Decodes] and Outfront and Clear Channels of the world in that we pretty much stick to the DMAs that are below the top 20.
So consequently, our portfolio is a very large portfolio of relatively small transit contracts. So no one contract represents more than 1% of that business. And what that allows us to do is, we just incrementally add them over time. We have added successfully over the last few years probably dozens of transit agreements to our portfolio. Because none of them are meaningful in and of themselves, we do not do a press release on them. We just slowly grow the business.
The airport business is the same way. We purchased that business a couple of years ago for a modest amount of money, and we have added some franchises to it. This year, we are looking to have, give or take, $30 million in revenues from the airport business, and give or take, $3.5 million in EBITDA contribution. And that will be across 20 different airport contracts.
So again, no one big contract is going to make or break us in that business. But we are just going to incrementally add them. And we will wake up in a few years and you will go: wow, that was fun.
- Analyst
Got it, okay. Thank you.
Operator
Thank you. At this time, we have no further questions, so I would like to turn the conference back over to Sean Reilly.
- CEO
Well, Chantel, thank you. And thank you, everyone, for listening. Again, we are looking forward to a 2017 that will be, as I described, solid and steady as she goes. And we look forward to visiting with you on our Q1 2017 call in a few months.
Operator
Thank you very much. Ladies and gentlemen, at this time this conference has now concluded. You may disconnect your phone lines, and have a great rest of the week. Thank you.