Kura Sushi USA Inc (KRUS) 2023 Q1 法說會逐字稿

內容摘要

該公司正在努力通過減少 G&A 費用和提高效率來提高盈利能力。它還開設了三個新地點,這些地點一直表現良好。公司今年的目標是繼續快速擴張,並保持卓越的運營,使其成為客人外出就餐的首選。該公司還在考慮在日本銷售產品的可能性。

一家公司希望通過專注於吸引首次入住的客人並轉化他們來提高忠誠度和會員資格。他們計劃通過使用內部平台來提高頻率和增加曲目支出來實現這一目標。但是,他們正在轉向一個新平台,該平台將允許進行有針對性的營銷和數據利用。這是他們戰略的重大轉變,預計將對忠誠度和會員增長產生積極影響。該公司還希望通過與供應商重新談判合同和改進特定項目的供應線來降低成本和提高效率。該公司正在擴建和開設新單位,但由於檢查和許可,該過程花費的時間比預期的要長。他們預計在第二季度開設 1 或 2 個單位,在第三季度再開設幾個單位。演講者正在討論公司的利潤率以及它們如何受到通貨膨脹的影響。他們表示,從利潤率的角度來看,第一季度通常是公司表現最差的一個季度,但他們認為利潤率的下行壓力不會太大。他們認為,就通貨膨脹影響利潤率而言,最壞的情況已經過去。該公司對本季度 4% 的客流量增長感到鼓舞,相信客人對定價反應良好。他們很樂觀,但還不足以說他們相信自己已經達到頂峰。有積極的跡象,但還不是趨勢。該公司將積極的客流量歸因於他們卓越的價值主張,其中包括從更昂貴的壽司店降價購買的客人。他們將此視為擴大整體餐廳基礎的一項長期投資。儘管可能存在短期商品壓力,但他們相信,最終,其出色的價值將使他們獲得更大的成功。該公司有 4 個單位正在建設中,還有幾個單位預計將在本月底破土動工。第一季度總銷售額為 3930 萬美元,上年同期為 2980 萬美元。與上年同期相比,可比銷售額增長率為 6.9%,加利福尼亞州的區域銷售額為 10.3%,德克薩斯州為 2.1%。

由於食品成本上漲,食品和飲料成本佔銷售額的百分比為 31.6%,而去年同期為 30%,部分被 2022 財年的定價所抵消。勞動力和相關成本佔銷售額的百分比有所下降從去年同期的 32.5% 增至 31.9%。這一下降是由於技術舉措的實施以及 2022 財年定價帶來的銷售槓桿帶來的效率提升。這種槓桿作用被工資增長和開業前勞動力增加所部分抵消。

該公司對他們 12 月提價的反應很滿意,他們預計不會看到任何負面反應。他們計劃讓通貨膨脹繼續下去,而價格上漲有助於抵消通貨膨脹的影響。

該公司對本季度的業績感到滿意,並將其歸功於消費者的實力。他們專注於吸引首次入住的客人,以保持他們的流量增長。

完整原文

使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主

  • Operator

  • Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Kura Sushi USA, Inc. Fiscal First Quarter 2023 Earnings Conference Call. (Operator Instructions) Please note that this call is being recorded.

  • On the call today, we have Jimmy Uba, President and Chief Executive Officer; Jeff Uttz, Chief Financial Officer; and Benjamin Porten, Senior Vice President, Investor Relations and Business Development.

  • And now I'd like to turn the call over to Mr. Porten.

  • Benjamin Porten - VP of IR & Business Development

  • Thank you, operator. Good afternoon, everyone, and thank you all for joining. By now, everyone should have access to our fiscal first quarter 2023 earnings release, can be found at www.kurasushi.com in the Investor Relations section. A copy of the earnings release has also been included in the 8-K we submitted to the SEC.

  • Before we begin our formal remarks, I need to remind everyone that part of our discussion today will include forward-looking statements as defined under the Private Securities Litigation Reform Act of 1995. These forward-looking statements are not guarantees of future performance, and therefore, you should not put undue reliance on them. These statements are also subject to numerous risks and uncertainties that could cause actual results to differ materially from what we expect. We refer all of you to our SEC filings for a more detailed discussion of the risks that could impact our future operating results and financial condition.

  • Also, during today's call, we will discuss certain non-GAAP financial measures, which we believe can be useful in evaluating our performance. The presentation of this additional information should not be considered in isolation nor as a substitute for results prepared in accordance with GAAP, and the reconciliations to comparable GAAP measures are available in our earnings release.

  • With that out of the way, I'd like to turn the call over to Jimmy.

  • Hajime Uba - Chairman, President & CEO

  • Thank you, Ben. And thank you, everyone, for joining us today. I'm excited to report another strong quarter, where we outperformed industry averages in regard to traffic growth, saw 2 strong restaurant openings and delivered restaurant-level operating profit margin that exceeded the same period prior to the pandemic.

  • Our performance has been driven by steadfast support from our loyal guests and warm receptions by new fans alike. In an environment where consumers are forced to be more careful with their discretionary spending, we're delighted to see that when our guests go out to eat, they choose to dine with us.

  • Our 3 goals for this year are to continue our rapid unit expansion, grow into our G&A and maintain the operational excellence and incredible values that have made us our guests' top choice for dining out.

  • Our first quarter sales of $39.3 million represents revenue growth of over 30% over the previous year's first quarter revenue. We saw comparable sales growth of 6.9% while facing headwinds creating by the dropping of [8%] of pricing at the beginning of September. This 6.9% comp figure breaks down to 4% from traffic and 2.9% from price and mix.

  • We are especially pleased by our traffic growth, which outpaced the casual dining segment by a monthly average of more than 700 basis points and which we believe is an indication of our concept of resilience in a potential economic downturn.

  • As mentioned in our previous earnings call, we believe that there is significant opportunity in capturing new guests as they trade down from local sushi restaurants, who have taken price much more aggressively than we have.

  • Our traffic growth during the period in casual dining as a whole is suffering from the growing traffic only underscores opportunity created by our unparalleled value proposition.

  • Looking at our operating results, we are pleased to note that our labor cost as a percentage of sales are 60 basis points below the prior year, confirming the expectation that a 50-basis-point level improvement in the prior quarter, driven by the implementation of our free technology initiatives was not just a onetime benefit, but potentially a long-term tailwind for our operational efficiency.

  • Due to ongoing inflation, our cost of goods sold as a percentage of sales was 160 basis points higher compared to the previous year and is largely responsible for the year-over-year decline in restaurant-level operating profit margin. But it is difficult to predict when we can expect moderation in commodity cost. We do not expect this inflation to be permanent and remain optimistic that we can achieve the margin high we saw in the previous year as we enter a more normalized environment.

  • As Jeff mentioned in the last earnings call, one of the chief -- key areas of focus as our new CFO was to manage G&A expense. For a growing company, there are certain investments in people and infrastructure that are necessary to support growth, and we will not compromise that. However, this does not mean that there are not opportunities for savings and pursuing these savings is a top priority.

  • Since IPO, we have set that the best positive profitability for us is to leverage our G&A cost against an increasingly large [restaurant] base. While this leveraging will be a multiyear process, we are proud to announce that we are making substantial progress to (inaudible) as demonstrated by the improvement in G&A expense by the percentage of sales of over 100 basis points as compared to the prior year.

  • I'm particularly impressed by the team's effort to control cost and for us to have achieved the leverage during the period when we are continuing to see inflation in [G&A] underlying items.

  • Our G&A strategy is to renegotiate existing contract and to pursue -- take driven efficiencies, which will allow us to minimize new hires. Our support center employees have risen to the occasion, and I'm proud of the company-wide cooperation that has made this possible.

  • Turning to development. we opened 2 new locations in the first quarter, one in the Mall of America in Bloomington, Minnesota and one in Jersey City, New Jersey. Subsequent to the end of the quarter, we opened our Philadelphia location in late December. As I'm sure you heard on our peers' earnings call, construction and permitting delays have been a headache for the restaurant industry, and 2 of these units similarly suffered from unusually long opening delays.

  • That being said, we believe that the worst is behind us as the remainder of our fiscal '23 pipeline is largely suburban, which typically make for (inaudible) experiences. Additionally, we are very pleased by the early performance of [these 3] units. It's great to see our restaurants drive in the Mall of America, further indicating cross national portability and appeal across demographics and (inaudible) city and Philadelphia continue to show the East Coast market trend is potential.

  • We currently have 4 units under active construction with 2 more breaking ground later this month. With a few more restaurants openings expected in Q2, we are well on track to achieve the annual unit growth guidance we provided in the last earnings call.

  • Firstly, I'm very excited to announce that we have made significant progress in the implementation of our new Waitlist App and reward program platform and expect the testing to begin during this quarter. The Waitlist app will have an immediate positive impact on customer satisfaction by improving waiting time accuracy, which we hope will translate into improved attrition rate for guest waiting in line. With the new reward program platform, not only will we have greater flexibility in the ways that we can reward our guest, but we will be able to begin averaging reward member data for targeted marketing for the first time.

  • Our reward program has been hugely effective in driving frequency and average growth, but still need of any reward program that is the power of data and the utilization of this data represents a new chapter in our marketing efforts.

  • On that note, we began our targeted marketing efforts specifically geared towards first-time guests in December. But it's too early for us to discuss the impact yet. We believe that the opportunity in capturing and new guests who have been discouraged by aggressive price taking we've seen among local fish competitors. It is truly significant and capturing in these guests remains a key pillar of our marketing strategy for this fiscal year.

  • Before I hand things over to Jeff, I would ask you note that we take pricing of approximately 7% in the first week of December.

  • Finally, I would like to thank all of our team members, both at our restaurants and the support center, for the great work they do every day to create the magic that is a great experience.

  • And with that, I'll turn it over to Jeff to briefly discuss our financial results and the liquidity. Jeff?

  • Jeff Uttz - CFO

  • Thank you, Jimmy. For the first quarter, total sales were $39.3 million as compared to $29.8 million in the prior year period. Comparable sales growth as compared to the prior year period was 6.9%, with regional comps of 10.3% in California and 2.1% in Texas.

  • Turning to costs. Food and beverage costs as a percentage of sales were 31.6% as compared to 30% in the prior year quarter due to food cost inflation, partially offset by pricing taken over the course of fiscal 2022. Labor and related costs as a percentage of sales decreased to 31.9% from 32.5% in the prior year quarter. This decrease is due to incremental efficiencies created by the implementation of technological initiatives as well as sales leveraging from pricing taken over the course of fiscal 2022. This leveraging was partially offset by wage increases and incremental preopening labor.

  • Occupancy and related expenses as a percentage of sales were 7.3% and were largely flat year-over-year compared to the prior year quarter of 7.4%. Other costs as a percentage of sales increased to 13.5% compared to 12.1% in the prior year quarter due to increases in preopening costs, advertising and promotional costs and repair and maintenance costs.

  • General and administrative expenses as a percentage of sales decreased to 16.9% as compared to 18% in the prior year quarter. On a dollar basis, general and administrative expenses were $6.6 million as compared to $5.4 million in the prior year quarter with the increase largely driven by compensation and partially offset by reductions in professional fees and insurance costs.

  • Operating loss was $2.2 million as compared to an operating loss of $1.3 million in the prior year quarter. As a percentage of sales, operating loss was 5.5% as compared to a loss of 4.2% in the prior year quarter.

  • Income tax expense was $10,000 compared to $12,000 in the prior year quarter. Net loss was $2.1 million or $0.21 per diluted share compared to a net loss of $1.3 million or $0.13 per diluted share in the prior year quarter.

  • Restaurant-level operating profit as a percentage of sales is 18.2% compared to 19.5% in the prior year quarter. Adjusted EBITDA was $0.6 million compared to $0.8 million in the prior year quarter.

  • Turning to cash and liquidity. At the end of the fiscal first quarter, we had $26.9 million in cash and cash equivalents and no debt.

  • Lastly, I would like to reaffirm the following guidance for fiscal year 2023. We expect our total sales to be between $183 million and $188 million. We expect general and administrative expenses as a percentage of sales to be approximately 16%. And we expect to open between 9 and 11 new units, with average net capital expenditure per unit of approximately $2.5 million.

  • And with that, I'd like to turn it back over to Jimmy.

  • Hajime Uba - Chairman, President & CEO

  • Thanks Jeff. This concludes our prepared remarks. We are now happy to answer any questions you have. Operator, please open the line for questions.

  • As a reminder, during the Q&A session, I may ask in Japanese before my response is translated into English. Please bear with us.

  • Operator

  • (Operator Instructions) Our first question comes from the line of Andrew Strelzik with BMO Capital Markets.

  • Daniel Alan Goldman - Co-Head of Global Markets

  • This is Daniel Goldman for Andrew. When we think about the results in the quarter, our math suggests your comps closed throughout the quarter to 2.5% in November. What do you attribute that to? And what are you tracking quarter-to-date or in December?

  • Hajime Uba - Chairman, President & CEO

  • Thank you, Daniel, for your last question. Please allow me to answer your question in Japanese. Ben is going to translate it. (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] In terms of our comps, we are exceptionally pleased to see that in this environment, we are able to achieve comps of 6.9%. But particularly because our traffic was up 4% over the course of the quarter, which as everybody knows in this environment, it's pretty rare.

  • Hajime Uba - Chairman, President & CEO

  • (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] So looking at industry averages, like those provided by Knapp-Track over the period that was our Q1. It's pretty clear that our peers in the casual dining space are down in traffic. And so again, the fact that traffic is up for us is a great sign for concept, a great sign for the strength of the consumer.

  • But that being said, as Jimmy mentioned in the prepared remarks, our focus for fiscal '23 is going to be in terms of capturing first-time guests. In this sort of environment, it's only natural that people are going to reduce the frequency of their out-of-home dining occasions, and we've been able to remain one of them for -- remain a dining occasion for our guests. But for us to maintain the traffic growth that we've seen in the last quarter, we think it's imperative for us to capture first-time guests. Jeff, is there anything you wanted to add?

  • Jeff Uttz - CFO

  • No, I think the traffic that we were able to get is something we're very happy with. Getting people in the door is the first step, and we've been able to do that. We've been able to increase the number of people coming in by 4% over last year in a very, very tough environment. So we're not really going to give monthly comps, and I know we did give September and October on the last call, so you can obviously do math yourself.

  • But we're very, very happy with where the comps came out for the first quarter of our fiscal year, especially compared to our peers. People are still coming in. And as Ben said, if people were going out 3x, now they're only going out 2. It appears based on the numbers that we've been lucky enough to remain 1 of those 2 dining occasions that people do choose to eat away from home.

  • Daniel Alan Goldman - Co-Head of Global Markets

  • Got it. That's really helpful. And one other question for me. One of the stated goals for the year is G&A. I'm curious on what your plans are on a multiyear basis. You've guided to 16% sales -- G&A as a percent of sales for the year. What do you think is a reasonable place to get to longer term? Are you expecting a linear progression down or plans for G&A investment?

  • Jeff Uttz - CFO

  • I'm expecting linear progression down. We're not going to give any guidance past this current fiscal year. We are a growth company. I do think that our G&A is elevated. And as we've said many times, on these calls and then in meetings with investors and conferences and whatnot that we -- one of my goals, my top goal is to get it down.

  • We did see a little bit of leverage when you compare the first quarter of this year to the first quarter of last year, which we're very pleased with. But it's not a trend yet, and we're going to continue to guide towards the 16%.

  • The number came in where we expected it to for Q1, so there were no surprises, but stick with the 16% for now. I do expect that to get better in future years, but I'm just not able to quantify that at this time. But Jimmy also said in the prepared remarks that we're also not going to compromise investments that we need to invest in our company for future growth, but there is room for improvement. And that's a promise that we have made to everybody, and that's a promise we're going to keep. I just can't quantify for future years right out past fiscal '23.

  • Operator

  • Our next question comes from the line of Jeremy Hamblin with Craig-Hallum.

  • Jeremy Scott Hamblin - Senior Research Analyst

  • I wanted to just come back to the traffic versus menu pricing versus mix portion of the commentary for the November quarter. In terms of -- I think that I calculate close to 8% menu pricing that you would have been carrying throughout the quarter before you took this December price increase. And if traffic was up of 4%, does that imply that you had a fairly significant mix shift during the quarter?

  • Jeff Uttz - CFO

  • What did suggest -- go ahead, Jimmy. Go ahead, Jimmy. It's okay.

  • Hajime Uba - Chairman, President & CEO

  • Okay. Thank you. (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] So in terms of Q1, we did see a little bit less of flow-through from pricing than we had in past quarters. That being said, we did see average check growth on a quarterly sequential basis from Q4 to Q1, and so it's not like there's aggressive check management. Checks are still growing. And the per-person plate consumption over the same period was flat as well. Certainly, it's a point of focus for us. But given that this is just result from one quarter, we don't think this is necessarily indicative of a trend yet.

  • Jeremy Scott Hamblin - Senior Research Analyst

  • Okay. Got you. And you're not providing any color on kind of quarter-to-date trends, whether or not because I did want to ask you a 7% price increase that you took in December, whether or not that's having any impact on traffic trends?

  • And the second part that's kind of tied into that is you did see a pretty healthy jump now over the last 2 quarters in food and beverage costs. We know that there's inflation out there, certainly on commodities. But I wanted to get a sense for, are we getting close to where you feel like that peak in food cost, inflation has happened? And with that incremental 7% that you took in December, is that hopefully going to balance out kind of your COGS as a percent of sales?

  • Jeff Uttz - CFO

  • So in terms of -- let's take the first part of your question, which is about December and the price increase, and early indications that we've seen is that the response by guests has been just fine. Previous price increases that we've taken, we're seeing pretty much the same pattern, which is little to no negative response to the pricing increase. We're very lucky where our pricing is compared to our competitors. We do have headroom to take price, and we did take that price to 7% at the beginning of December. So we're happy with what we've seen so far in terms of no negative response to that. But we're not going to give any other more color. December has only closed 5 days ago, so we're not able to really give any more color as it relates to the beginning of the second quarter.

  • As far as your question on COGS, I am optimistic that we're reaching a peak, but I'm not banking on that. We do see some things continue to go up when we have seen sequential month-to-month inflation since the beginning of the year and even as we go back into Q4 of last year. And I'm planning for that to continue to go up, which is why we took the price. The price does not fully offset the impact of what we're seeing with inflation, and we don't expect it to, but it is helping.

  • And one thing that really encourages us is because of that traffic of 4% during the quarter. Is that -- yes, guests are reacting pretty favorably to the pricing. That really isn't impacting whether or not they want to come visit us. But I'm optimistic, but I'm not optimistic enough to tell you that I believe that we've reached the peak. There are some positive signs out there. But again, same thing we say from the last couple of questions. It's not a trend yet.

  • Benjamin Porten - VP of IR & Business Development

  • Just to add on that note about commodity inflation -- as we mentioned earlier, what are the few concepts that are posting positive traffic in the casual guiding sector? And I think, really, a big part of this is due to our exceptional value proposition, and that includes a lot of guests that are trading down from more expensive sushi restaurants.

  • And so this -- we sort of see this as a long-term investment in terms of growing our overall restaurant base, which is an opportunity that I just don't think other people are seeing here. And so while there may be short-term commodity pressures, this -- in the end, having this excellent value, I think is going to position us for that much more success once we see a normalization in inflation.

  • Jeremy Scott Hamblin - Senior Research Analyst

  • Got it. And then just wanted to clarify another comment from the script, which was on the unit openings and kind of the cadence that you're expecting. So I think what you said was that you had 4 units actively under construction and then a couple that -- additional that you are kind of expecting to break ground by the end of the month.

  • In terms of completing those, getting them open because I know, as you noted, that they've -- they're a little bit behind the schedule for a variety of reasons, construction permitting delays, HVAC systems, whatnot, but can you give a sense for your expectations around how many -- you've opened 1 quarter-to-date thus far? Are you thinking you're going to get 2 more open this quarter? And then just in terms of even for the back half of the year, is that going to be even split? Is it going to be back half-weighted? Any color you could provide would be super helpful.

  • Hajime Uba - Chairman, President & CEO

  • (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] In terms of -- I mean we're sort of going to repeat what you just mentioned, and we're going to be repeating ourselves from the prepared remarks. But what we can say is that we've got 4 units under construction. We've got 2 that are just about to break ground. So we've already opened 1 to date in Q2, we expect a couple more in Q2, 1 or 2, and the remainder will be in the back half.

  • One thing to keep in mind is that the actual construction times haven't really gotten longer. The delays in openings that we're seeing are largely due to inspections and permitting where, for example, before, if you had an inspection, you could get a follow-up inspection the next day. Now this is like a 2-week wait. And that's a lot more typical in urban markets versus suburban markets, which is why we have a lot of optimism for the back half in terms of not seeing the sort of hiccups that we saw with, say, Philadelphia.

  • Hajime Uba - Chairman, President & CEO

  • (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • And then the other thing that gives us a lot of comfort is that the remainder of our pipeline are largely in new build-outs, and so that just generally makes for a much smoother process. There's very rarely issues with gas lines or having to get the floor level or anything like that, and so that's another tailwind that we have for the remainder of the pipeline.

  • Operator

  • Our next question comes from the line of Sharon Zackfia with William Blair.

  • Sharon Zackfia - Partner & Group Head of Consumer

  • I guess circling back on inflation, Jeff, could you quantify the commodity and labor inflation you saw in the quarter and what you're expecting for the year?

  • Jeff Uttz - CFO

  • We haven't quantified it. I mean you can see the math quarter-over-quarter, what we've seen. We were very fortunate this year on the wage inflation -- around this quarter as we also said in the prepared remarks, I think, with the price increases as well as the 3 initiatives, the technological initiatives that we implemented, which we've mentioned, gave us about 50 to 60 basis points of labor leverage.

  • But along with the pricing, we were able to come out with a better quarter this year from a labor perspective. So I have -- and on the food, I already mentioned kind of what's going on with inflation. I'm sorry that I can't quantify what I've seen. But as I mentioned, I'm optimistic, fingers crossed, but not promising that we'll see an improvement or at least have a leveling out of food cost.

  • Sharon Zackfia - Partner & Group Head of Consumer

  • And just to follow up on that. I think you said the 7% wasn't -- it wasn't enough to cover all of the inflation you're seeing. So should we kind of read into that to anticipate restaurant-level margins kind of being under some pressure all year? Or I know there are other initiatives that you guys have and that you've been working on and abilities to kind of pivot that could help bolster margin. But I'm just kind of looking for some clarity and maybe on what the messaging as you're trying to get across there.

  • Jeff Uttz - CFO

  • Yes, the first thing, remember that our Q1 is our -- seasonality-wise is our lowest performing quarter from a margin perspective. So as we go throughout the year, we do expect margins to improve.

  • I do not see much more downward pressure on margins. I really don't. I feel like we've reached the peak or getting -- nearing the peak, both in terms of wage and cost of goods sold. I mean if you really look at the numbers, it was really all COGS this quarter, really that impacted our bottom line and our margins.

  • So if we can get or what control we have, and I think we have some control, but a lot of it's out of our control the macro environment. Once inflation comes down or inflation eases, I really think that our margins are going to see some improvement. And when that's going to happen, I can't say, but I really feel like we -- maybe the worst is behind us as it relates to that.

  • Sharon Zackfia - Partner & Group Head of Consumer

  • Okay. And then I'm sorry if I missed this, but I don't think I heard any update on loyalty and the membership trends there. And I'm just curious, as you're continuing to generate the positive traffic, are you having continued success converting folks to loyalty? And is there any update on frequency of loyalty versus non-loyalty?

  • Benjamin Porten - VP of IR & Business Development

  • Yes. So the number -- the loyalty -- the rewards membership growth rate has pretty much been in line with the exceptional rate that we've been seeing over the last 1 year or 2. We're really pleased with that.

  • In terms of the rewards program, the bigger news is really the fact that we're able to begin testing with [Punch] in this quarter. Up until now, we've used an in-house platform, and it's been very useful in terms of driving frequency and increase track spend.

  • But in terms of data leveraging or targeted marketing, we haven't been able to use it. And so being able to switch to that, it's really kind of a paradigm shift in our rewards program and our marketing strategy. And so that's something that we're -- that's going to be the big news for rewards this year.

  • Operator

  • (Operator Instructions) Our next question comes from the line of Joshua Long with Stephens.

  • Joshua C. Long - Analyst

  • I was hoping we could dig into some of the either initiative platforms, tools and just your overall approach in terms of going after that first-time guest and getting them into the funnel. It seems like that's a big opportunity. You talked about it a couple of times. I imagine that there is either some tools, marketing or some sort of approach that you're bringing. And without giving it away too much, I'm just curious if you could talk about it high level and how you're thinking about that unfolding as we go forward.

  • Hajime Uba - Chairman, President & CEO

  • (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] In terms of our targeted marketing, just -- at a very high level, it's going to be heavily focused on search engine optimization. So whether it's Google or Yelp, we'll be able to drive that many more guests who are interested in Japanese or sushi. We'll be top of mind because we'll be at the top of the list, and so that's something that we're excited for.

  • The incremental spend that we spend on targeted marketing is not going to really result in a change in the overall marketing budget. It's going to be more -- we're optimizing -- we're always optimizing our marketing efforts, and we'll be able to reallocate some of those savings towards that targeted marketing, which goes very far in terms of the effectiveness on a dollar basis, and so, yes, that would be a high level.

  • Hajime Uba - Chairman, President & CEO

  • (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] And then with the rewards program platform, [Punch], we're really going to be able to slice and dice our consumers in a way that we just have never been able to do that before. So for instance, if there are guests that are -- we know that they eat noodles every time, then we can send them a noodle coupon for half off at, say, 4 p.m., which is historically a shoulder period for us.

  • People ask us, "You've got incredible wait times. How are you going to be able to drive comps in these tremendous overperforming stores?" And this is one of those opportunities. It's going to be harder to get somebody get additional parties in the door during 8:00, but that certainly not the case in 4:00. And so that's one of the other big things that we're excited about.

  • Joshua C. Long - Analyst

  • Very helpful. Maybe coming back to the inflation topic from a slightly different angle. I kind of appreciate the current environment, and I know that we've -- you've got an entire team. And just relatively new to the role here, but one of the things we had talked about was just maybe some supply chain optimization or just opportunities there. And I was curious if you could, again, high level, talk about any sort of initiatives you're working on there, leveraging the core brand strength and the broad basket you have. But also maybe any sort of near-term wins or opportunities around where there's room to optimize or maybe drive some efficiency over time as you just get things in line to help scale the brand?

  • Jeff Uttz - CFO

  • One of the things that I really want to look at is getting more of our basket into a broadliner. I think that, that will really help us. I think there's some opportunity there.

  • One of the things that we've had trouble with over the last year was having to buy some of our fish that we buy from suppliers that were not our regular suppliers. And because during the pandemic, some of our regular suppliers had to throw out a lot, and they weren't able to fulfill some of the orders that we needed. So we had to go to these smaller houses and didn't get as greater prices. So I'm hoping that, that starts to come back. And it has actually, fiscal 2023 has started to come back in our favor.

  • But between that and shifting to broadliner, I'm really just looking at all of our contracts, and this is something that I'm doing with G&A, but also I'm asking the purchasing department to do it for our food purchases as well, and I think that there's opportunities to go back to our suppliers and leverage the growth that we're going to be seeing over the next few years. And if we can maybe get into some a little bit longer contracts with some people, where we promise them the growth, same sort of growth that we're promising out to TheStreet right now, and they can see that there's an opportunity for them to make a lot of money in the future, I think we can leverage some better pricing.

  • And don't know how well we've done that in the past because I am still relatively new, but I really want to push those types of initiatives to see if we can reduce those costs and get our COGS down somewhat. Even in an inflationary environment, I think that's possible.

  • Benjamin Porten - VP of IR & Business Development

  • Just to add on that. We do have a number of things that we're looking forward to in the back half of the year, such as improved supply lines for select items, which means that there's no compromising in quality, but we'll see a certain amount of savings.

  • And those are savings here and there, they're not going to be enough to really move the needle. What's tricky about our basket is that we've got over 100 inputs, and it's one of the reasons we were so resilient. In the past year in terms of our COGS, we had our all-time best. But it also makes it trickier to -- there's never just one big thing that you can address. And so like Jeff mentioned, being able to move to a broadliner is going to be a tremendous opportunity for us.

  • Joshua C. Long - Analyst

  • That's very helpful. I appreciate that. And one more kind of housekeeping item for me. In terms of just we think about the price that you're running now, you mentioned taking an incremental pricing window here in December. Can you provide us when and how and at what pace you would think about more pricing in the future or just kind of what the philosophy of the approach is there? And yes.

  • Benjamin Porten - VP of IR & Business Development

  • Given that we just took price in December, I think, it's a little bit early to discuss future pricing decisions, but I think the philosophy is going to remain largely the same. Historically, we've taken price about twice a year, typically to offset minimum wage increases, which we've already done, and then we'll adjust based off of inflation.

  • But given that it's impossible to predict when inflation is going to end or what degree it's going to look like, it's hard for us to give any numbers at this point. But that being said, it's really clear that the traffic here is being driven by the value proposition, and so that's certainly something that we don't want to compromise.

  • Operator

  • Our next question comes from the line of George Kelly with ROTH Capital Partners.

  • George Arthur Kelly - MD & Senior Research Analyst

  • So just a couple. Most of my questions have been asked and answered, but a couple for you. The first one, you mentioned on last quarter's conference call about potentially sourcing from Japan. So I was wondering if that's something you're still contemplating. And how meaningful could that be to your gross margin?

  • Benjamin Porten - VP of IR & Business Development

  • Yes, that's something that we're still looking forward to. We're in the process of exhausting the inventory we have with our existing vendors and the agreements that we have in place. But that's something that we continue to look forward to. I think even in the last call, we mentioned that we don't expect to benefit from that until the back half of the year. And the benefit is going to be dependent on ForEx. But right now, I mean the American dollar is so strong that the benefit seems meaningful.

  • Jeff Uttz - CFO

  • And some of that challenge, too, we'll be making sure that if we do find a supplier that we're happy with in Japan that we can get with -- I'd really like to get that into the broadline distribution once we get that a little bit more streamlined, too, and that will really help as well. But a lot of the suppliers in Japan, from my understanding, won't be able to distribute through a broadliner. So we may have some challenges there, but that's something that the team is really working through right now to figure out the best path to take.

  • George Arthur Kelly - MD & Senior Research Analyst

  • Okay, okay. And then second question for me is on just your staffing levels right now. Curious if you're seeing much change if it's becoming easier to find people, what kind of wage pressure there is, et cetera. Just if you could expand on any of those.

  • Hajime Uba - Chairman, President & CEO

  • Yes. (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] In the past earnings call, we mentioned that our hourly -- for our hourly positions, we are about 95% filled. I'd say that today, we're at 95% to 100% at all of our restaurants.

  • We're in an extremely good position. We're not seeing any quarantining. Not net -- no quarantining that's impacting operations. Last year during the time, we had seating limits or shortened hours. It's certainly not the case now. We're exceptionally happy with the staffing situation. And we're very proud of the work that's being done by our recruiting team, our ops team training, HR.

  • And just on that note about staffing, I know that there's -- the FAST Act is probably top of mind for a lot of people on this call, especially because we have -- California is our largest market. I just want to reassure everybody that's listening that as the legislation is written, it does not impact us or it simply does not apply to us.

  • I've heard some people say that look, if everybody's wages are going up, then your wages are going to go up, too, whether or not your impact -- whether or not you're legally falling under that category.

  • And to that, I'd say, if that were the case, then you wouldn't have any people working in, say, Texas or New Jersey for $2.13 as a server because they can get a guaranteed $8 elsewhere, people clearly go for the server positions because they're very lucrative with tips. And with our tips, we're one of the best paying employers in the sector. And so the FAST Act for us it's not a concern, I think it makes us more competitive, if anything.

  • Hajime Uba - Chairman, President & CEO

  • (foreign language)

  • Benjamin Porten - VP of IR & Business Development

  • [Interpreted] And then in past calls, we've mentioned how the management pipeline is one of our key considerations in terms of our unit growth rate. We're happy to say that the management pipeline is exceptionally strong. The opening delays that we've seen to date are because of permitting issues or inspections. They're certainly not because we don't have management. And in fact, those delays have allowed our management trainees to get that much more training, and so we have a very strong class for this year and next. We're -- it's not a concern for us, and so that's certainly not a gating factor for continued aggressive growth.

  • Operator

  • There are no further questions in our queue. This does conclude today's teleconference. Thank you for your participation. You may disconnect your lines at this time, and have a wonderful day.

  • [Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]