Karooooo Ltd (KARO) 2022 Q1 法說會逐字稿

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  • Operator

  • Good day, and thank you for standing by.

  • Welcome to the Karooooo First Quarter 2022 Earnings Conference Call.

  • (Operator Instructions) Please be advised that today's conference is being recorded.

  • (Operator Instructions) I would now like to hand the conference over to your speaker today, Mr. Zak Calisto, CEO, Founder.

  • Thank you.

  • Please go ahead, sir.

  • Isaias Jose Calisto - Founder, CEO & Director

  • Thank you very much, AJ.

  • I want to thank everybody that's made time for our presentation of Q1 FY '22 results.

  • I will go through the presentation.

  • And clearly, at the end, I will answer as many questions as I possibly can.

  • I founded the company in 2001.

  • We launched in South Africa in 2004.

  • And during April this year, we moved our headquarters to Singapore.

  • And we -- the holding company is Karooooo, and it now owns 100% of Cartrack as from April in this first quarter.

  • Since we set out in the business in 2004, we were always of the view that all vehicles will be connected and data will drive all aspects of mobility in the future.

  • This has taken much longer than anticipated, but our mission is certainly to build the leading mobility SaaS platform that maximizes the value of data.

  • With over 76,000 commercial customers and approximately sole proprietors are consumers of 500,000 customers, we've got a data set and collect over 58 billion data points on a monthly basis, the comprehensive data from customers in different industries, in different geographies, using different types of vehicles, different fleet sizes.

  • And all of this data allows us to contextualize a lot of different businesses, a lot of different business processes and that allows us to give comprehensive business intelligence report and predictive analytics to our customers, whether they're in just fleet management in the insurance industry, and that's fundamentally what we do.

  • We collect data from proprietary in-vehicle smart devices.

  • We also collect data from third-party OEM vehicle devices in vehicles.

  • We store the data.

  • And fundamentally, we then process the data to create the value.

  • We have APIs into third-party systems where we push and receive data from.

  • We've got a relatively consistent history where we've year-on-year consistently or quarter -- even on quarter-on-quarter, consistently increased our customer base, our subscribers.

  • We've grown our revenue on a consistently and our operating profit has also grown consistently.

  • However, from time to time, it does go a little bit up or down.

  • But over time, the linear -- the line is certainly a trend upwards.

  • One of the things we pride ourselves is the way we allocate capital.

  • We've got strong financial discipline, and we're continuously monitoring our process on a daily basis.

  • We're quite fortunate that our business is annuity-based business.

  • We've got a very healthy subscription revenue growth.

  • 97% of our revenue comes from annuity, and that obviously gives us quite a bit of confidence into the months to come into the -- of what our revenue line would look like.

  • Our subscriber growth, if we compare it this quarter compared to the previous last year's quarter, we grew by 21%.

  • Revenue growth grew by 17%.

  • Our -- on a constant currency, we grew by 22%.

  • I think it's important to note that on a constant currency, our subscription revenue grew by 20%.

  • We now -- ARR is as May is ZAR 2.5 billion, which is up 18%.

  • We did have quite a bit of play in terms of currencies over this last year.

  • We saw the rand appreciate substantially against the basket of currencies that we operate in.

  • And if you then look at our ARR in U.S. dollars, you will see a 51% increase to $181 million.

  • A lot of that is led by appreciating South African rand.

  • We've had a relatively good Q1.

  • We grew compared to Q1 last year in terms of net subscription additions, 760%.

  • That could be a little bit out of context given that in Q1 last year, it was really the beginning of COVID.

  • It was a very difficult time.

  • But times are still difficult for us at this point at time.

  • But we're quite a bit more used to trading in this current environment.

  • But irrespective of that, if you look back to Q1 of FY '20, our net quarterly subscriber additions is still more than 100%.

  • And I would say that the last 3 quarters have been very good quarters in adding net subscribers.

  • And typically, our Q1 is not normally our strongest quarter, given quite a lot of Jewish and Christian holidays and also the Asian holidays.

  • So we're quite content with the results and our achievement in Q1.

  • We continue to see growth of our customer base.

  • What we -- our experience with COVID is more than normally what we're seeing is the different sizing of customers where you'll have a customer that had 50 vehicles, now it's with 20 vehicles.

  • Or there is a bit of more movement in the downsizing or increasing our vehicles throughout our customers.

  • Our commercial customer retention has remained strong at 95%, and we have very low industry and customer concentration risk.

  • The car industry, which is considered to be quite risky given COVID, we -- it's less than 1.1% of our base, and our largest customer is less than 1.7% of our revenue.

  • And also, I must add that the largest customer, the 1.7% in terms of bottom line due to the discounts, it's substantially less than 1%.

  • In terms of cash flow, our operating activities were actually up 19% compared to Q1 of FY '21.

  • Clearly, with the growth, we've invested more into PPE, so we've seen a 77% growth in PPE, and our free cash flow is down 12%, primarily on the back of our growth and investing in our growth of our business.

  • Our luck, we believe one of our advantages over and above our internal systems and our platform is over the years, we've -- we're improving substantially in our ability to acquire customers to acquire subscribers, subscriber being the vehicle that belongs to customers.

  • I always tell we have a certain element of control on retaining customers, but the vehicles or the subscribers, that's really our default.

  • We can prescribe to our customers how long they retain their vehicle on our platform, so we do see customers selling their vehicles after they've been on the platform for 12 months, others after 18 months.

  • And -- but all of these unit economics we take into consideration to build out our model.

  • So what we saw in Q1 this year compared to Q1 of last year, we saw an ARPU drop from ZAR 155 to ZAR 151.

  • Predominantly, that drop has actually got to do with currency, where the strong rand had a negative impact on our ARPU, and it's also got to do with quite a lot of customers in some Asian countries and in Africa, outside South Africa, where they're getting holidays where they're not actually using their vehicles.

  • So that's had a negative impact.

  • But I think overall, on a constant currency, our actual ARPU is actually increased compared to last year, but it's still trading in the range that we find the often range, which is between ZAR 150 and ZAR 160.

  • Our subscriber contract life cycle remains very consistent, just over 60 months.

  • We depreciate any capitalization of customer acquisition or subscriber acquisition over 60 months.

  • It's more a subscriber acquisition.

  • What you do see is a huge decline in our cost of acquiring a subscriber, from ZAR 2,636 to ZAR 2,005.

  • There's a little bit of noise in that in the sense that in Q1 last year, we had substantially less overheads in terms of salespeople, but there was substantially much less -- the productivity is substantially less because of COVID.

  • At this point in time, our productivity is still not where we want it, because we onboard a substantial amount of sales and marketing staff.

  • But nevertheless, we've seen that improvement from ZAR 2,636 to ZAR 2,005.

  • In terms of what we capitalized, that dropped from ZAR 1,624 to ZAR 1,489, and that's got predominantly to do with our new generation telematics hardware.

  • Subscription revenue gross profit margin, that dropped to 72% as opposed to 74%.

  • But once again, that is also driven by the ARPU -- the revenue in ARPU, which is lower because of the currency -- predominantly the exchange rates against the rand.

  • It's important to note on the slide that the portion that we expense upfront is normally related strongly to customers that we've onboarded.

  • And these customers will have the second cycle of vehicles coming when they de-fleet the vehicles, they bring in more vehicles, that would normally -- we wouldn't be incurring that the sales salaries again nor the marketing costs.

  • So over time, it would stand to reason that your cost of acquiring a subscriber will decline.

  • However, we see that, that could change with 5G units that we will have in the year, probably within the next year or 2, and that could also have an impact on the unit economics.

  • We operate in a large underpenetrated market.

  • South Africa is just -- it's our estimates and sometimes it's very difficult to get numbers with a huge amount of accuracy, and it's just over 10 million vehicles.

  • Some people talk about 12 million vehicles.

  • We've got just under 1.1 million vehicles.

  • So we have, at this point in time, we believe about 8% of the market.

  • We believe that allows us to grow at very good rates, specifically still for another 5 years before we have slowed down growth.

  • In Africa, we believe we've got 63,000, so we can really grow Africa.

  • It hasn't been one of our priorities.

  • We will focus on that priority probably in 4 years' time, once we believe South Africa has reached a certain level where we've moved that 1 million customers to a few million.

  • And then we can use our stronghold in South Africa and the human capital we got in South Africa to move into Africa.

  • In Southeast Asia, it's a huge opportunity with well over 100 million vehicles.

  • It's substantially more than 100 million vehicles.

  • We've only got 124,000 vehicles.

  • And we -- approximately 2 years ago, we're feeling very positive about growing Asia, and we are at our best.

  • Then COVID came, which is basically now 15 months ago, 16 months ago, and that's really made it very difficult for us to be able to move around Asia to be able to onboard people.

  • We were hoping -- if you asked me 5 months ago, 6 months ago, how would Asia look like, I would report by middle of this year it would have looked -- the markets would have opened up much more.

  • The reality is they're actually closing up more.

  • So Southeast Asia is -- we see Singapore is going to a relatively -- they're closing -- most people working from home, they're closing all the restaurants from tomorrow.

  • So the trading conditions don't seem to be very favorable, but we're very well positioned to grow in Asia once the market opens up.

  • We have employed about 150 people in this last quarter in Asia in the hope of the market opening up, and we are moving some of our staff that are sitting in Europe, in America and in South Africa that were meant to go into Asian countries.

  • We are bringing them to Singapore.

  • And hopefully, they will -- with the Singapore team and we'll start gathering momentum, hopefully in the near future in Asia, because we certainly believe that's our biggest opportunity.

  • Europe, also a massive opportunity for us.

  • Europe is what we're waiting for.

  • We certainly want to start really investing for growth in Europe.

  • What we do see in Europe is they go from lockdown to open up the market, and it's quite -- it fluctuates.

  • The policy seems to change quite frequently.

  • And we would like to see Europe through this next winter and then after that, start investing substantially in Europe, just the same way as we've invested in South Africa in the last 6 months or 7 months where we've actually employed in the region of about 700 people, 650 people.

  • So -- and we look forward to the opportunity.

  • We believe it's huge.

  • We will focus on customer acquisition.

  • And as the markets become more penetrated, then at that point in time, we can focus on increasing our ARPU by charging for the value-added services that we're continuously adding on to our platform that at this point in time, we're giving to our loyal customers just for customer retention and to create customer stickiness and to make our proposition very attractive.

  • If we look at our subscribers in this quarter, quarter-on-quarter, South Africa grew by 23%; Africa by 5%; Europe by 14%; and Asia by 17%.

  • During this quarter, in actual fact, I would say actually for the last 6 to 7 months, we've been investing quite heavily for growth.

  • And if you look at the amount of capital that we've allocated to sales and marketing, that's gone up by 71%, R&D by 44% and G&A, approximately 21%.

  • We did experience growth in the G&A, but there's also expansion costs for Asia and even for South Africa there.

  • So we believe we have reaped the rewards of this investment in months to come.

  • We've onboarded a lot of people.

  • They will probably take a few months to become totally productive.

  • And given COVID, which obviously slows down the process of the transfer of knowledge, we believe that by Q4 of this year, we'll get the results that we desired out of all the staff that we've onboarded, and we're very excited about the future that holds for us.

  • Our operating metrics.

  • Our subscription revenue grew from ZAR 526 million to ZAR 606 million.

  • ARPU dropped from ZAR 155 to ZAR 151.

  • Our gross profit margin dropped from 73% to 71%.

  • Most of this is really is due to the foreign exchange on the ARPU.

  • It brings those margins down.

  • Then research and development, that we increased from 4% as a percentage of subscription revenue to 5%.

  • Sales and marketing, that's been increased from 10% to 15%, all in line with our plans.

  • And G&A, that's increased from 20% to 21%.

  • Our adjusted EBITDA margin last year was 50%.

  • This year, it's 44%.

  • It's very much in keeping with our expectations.

  • And we believe that the adjusted EBITDA margin will increase about 45% by the financial year-end.

  • Our outlook that we gave at the end of FY '21, we maintained the same outlook and that is to get subscribers to be between 1.5 million and 1.6 million; our subscription revenue between ZAR 2.5 billion and ZAR 2.7 billion; and our adjusted EBITDA margin between 45% and 50%.

  • It's just important to note that our ARR is actually at ZAR 2.5 billion as of May.

  • On that note, I would like to thank everybody for taking the time to listen to us.

  • And I will open up for questions.

  • Isaias Jose Calisto - Founder, CEO & Director

  • Question number one from [Rayburn Malotti]." What do you honestly think of our prospects so far about expanding into mature markets like Europe and the U.S.?

  • Don't you think it's too risky?

  • Or do you think the competitive advantage we have is strong enough to compete in such markets?

  • And if yes, what makes you think so? "

  • So it's quite a long question.

  • So we're not -- we've put a very small office in the U.S. I think the U.S. market is a very exciting market, full of opportunity.

  • But we just haven't got the human -- we haven't got enough -- we haven't -- we spread too thin to go tackle the U.S. Where in Europe, we compete very favorably with our competitors there.

  • An actual fact, we win a lot of the business over there.

  • And we believe that, that's definitely an area where we want to certainly invest in Europe.

  • And I think the U.S., over time to come, we've got enough on our plate that probably the best solution for us would be an acquisition or a merger in the U.S. at the later time to come.

  • I don't think right now.

  • Right now, I think we've got enough on our plate and a lot to do.

  • Next question from [Bridget Enriquez].

  • "What was the impact of COVID restrictions during the period?

  • How do you think your net adds will compare if we have zero COVID restrictions in our operating regions? "

  • Really, obviously, I haven't got a crystal ball, but my gut feel is and the way we've prepared is to obviously be growing much faster than what we're growing at.

  • I think under the circumstances, we had to focus on the market that we believe was the easiest to trade under COVID.

  • South Africa is a very open market, just after U.S. Europe was half opened.

  • Asia was very closed.

  • It was a very closed market.

  • So we focus where we could do best.

  • And this is the results we achieved.

  • Obviously, under COVID, we believe and our targets into for our management would certainly be to be doing better than we're currently doing.

  • Anthony Geard.

  • "Zak, great subscriber growth.

  • Can you provide more color on the geographic split of sales and marketing spend, please?

  • Where are you spending the extra money?

  • And when do you think the fruit of this investment will be at today?

  • Also the travel restrictions and so most of it out of the way now, is your team able to travel in the region? "

  • So the travel restrictions, if anything, that intensified.

  • Still very difficult to travel in the region.

  • And I think, Anthony, quite frankly, our thought by now, things would look very different.

  • But it's really -- I would say it's even tougher now than it was 3 months ago.

  • Where did we spend most of our sales -- allocation of sales and marketing?

  • It was predominantly South Africa and a bit of Asia.

  • We want to then spend the growth in Europe, just I would say in about 2 quarters' time.

  • We just want to see after the summer holidays of Europe what that would look like.

  • And -- but the minute we see Asia will open up, that's where we really want to allocate a lot of capital to.

  • We see Asia as a big opportunity.

  • But at the moment, very tough to do business there, especially if you haven't got the strong presence on the ground and you're busy growing the business.

  • It's quite difficult.

  • Daniel Bartus.

  • Okay.

  • Okay.

  • Daniel says he'll ask the question and [add it that way].

  • Okay, I'll do it after this.

  • Roy Campbell.

  • "Could you talk through the seasonality embedded in your four quarters in a normalized environment?"

  • So our business is not very seasonal, although our 2 weakest quarters is Q4 and Q1.

  • And those quarters are normally quite weak quarters given all the holidays, specifically in South Africa in December and then obviously, with the Easter and the Jewish holidays and some Asian holidays around the first quarter.

  • That makes traditionally -- because for us, it's all about trading days.

  • The less trading days we have, that's how they impact us.

  • It's not really the weather.

  • It's more the trading days if one had to take it directly.

  • I'm not sure if I've answered this question, but I think I have.

  • AJ, can you ask the questions from Mike from Canaccord?

  • Operator

  • (Operator Instructions)

  • Thomas Michael Walkley - MD & Senior Equity Analyst

  • Zak, congratulations on the strong start to fiscal '22 despite probably some of these markets more locked down than you anticipated when you gave the initial guidance.

  • Can you just talk longer term, just should some of these regions such as Southeast Asia start to reopen?

  • How do you think the business might reaccelerate in terms of longer-term growth, particularly with the sales and marketing headcount additions you've made over the past year?

  • Isaias Jose Calisto - Founder, CEO & Director

  • Most of sales, these sales that we increased was actually in South Africa.

  • Although we did add about 157 people in total in the last few months in Asia in anticipation of the market opening, we believe we will be really well in Asia.

  • We feel very confident in it.

  • Our management feels very confident.

  • And we'll have to build our expansion in terms of distribution.

  • Our distribution is quite limited given the size of Asia.

  • So we shouldn't allocate capital and we believe we will do well.

  • So where we have got traction, we believe we're winning on the ground.

  • I certainly believe that our platform is superior, far superior, and our solution is very comprehensive.

  • So [ARPU growth] is really well enough.

  • Thomas Michael Walkley - MD & Senior Equity Analyst

  • Great.

  • Just a follow-up question for me and I'll pass the line.

  • Zak, are you seeing any change in competitive dynamics in South Africa?

  • Inseego sold their Ctrack business.

  • MiX Telematics made some headcount reductions last year, and then there's companies such as Samsara moving in there.

  • So could you just talk about competitive dynamics as it looks like you guys continue to do very well in the South African market?

  • Isaias Jose Calisto - Founder, CEO & Director

  • The South African market is very competitive.

  • It's also one of the most highly penetrated markets in the world.

  • So it's very competitive.

  • I don't really always have the color of what our peers are doing, but we're winning on the ground and we're growing our business.

  • And I think that's maybe the most -- the thing we've really focused on.

  • And at the end of the day, we've only got 8% of the full market.

  • So we believe (inaudible) we will continue growing.

  • Thomas Michael Walkley - MD & Senior Equity Analyst

  • Great.

  • And maybe just one quick follow-up too, just on South Africa.

  • There's been some social unrest in the news there.

  • Any impact to your business in the current quarter?

  • Or do you feel like trends remain pretty strong in that region?

  • Isaias Jose Calisto - Founder, CEO & Director

  • So it will certainly have an impact in this quarter.

  • So what the -- social unrest was -- approximately it lasted -- if my memory serves me correctly, about 2 weeks.

  • It appears that it's all calmed down, and it's all back to normal.

  • But like we all know with these unrest situations that we forecasted, (inaudible) anything.

  • So we really have a great month, and we're probably in that of the business that we would have grown.

  • However, in August, we will have another growth month in August.

  • So June was a (inaudible).

  • July, despite this, is probably -- still do more than half of sales.

  • So under the circumstances, I think it will impact the quarter, but will not be (inaudible).

  • So obviously, some of our customers (inaudible) are the small, medium businesses that survived a bit.

  • So it could happen on us in terms of some loss of customers or the (inaudible) with COVID today.

  • But nevertheless, I think given that we really have so many of our customers that (inaudible) within difficult times, I believe it's going to (inaudible).

  • Matt from William Blair.

  • Operator

  • (Operator Instructions)

  • Matthew Charles Pfau - Research Analyst

  • Zak, just wanted to follow up on your supply chain and how you feel about your inventory levels and ability to source new inventory?

  • And is there any sort of concern about that being a constraint from a growth perspective?

  • Isaias Jose Calisto - Founder, CEO & Director

  • At this point in time, Matt, I don't believe so.

  • We've got certainly enough inventory at this point in time to conduct business as normal.

  • And if we did ever get into a situation where we haven't got inventory, I would say it's probably in the next financial year should something that we cannot think about go wrong in terms of the supply chain.

  • But we believe this financial year, we certainly feel very comfortable we can have no issues.

  • Matthew Charles Pfau - Research Analyst

  • Great.

  • And then just one more question from me.

  • Just wondering if you could provide some detail on some of your newer growth initiatives such as Carzuka or the insurance initiative that you have?

  • Isaias Jose Calisto - Founder, CEO & Director

  • With Carzuka, we're hoping to launch in Q4 of this year.

  • With COVID, we've always put out that we will launch in the latter part of this financial year.

  • We're doing our -- redoing tests at this point in time, and we feel very confident we're going to do well.

  • And we're going to build this business over the next 2 to 3 years, and I believe we will grow it into a good business.

  • I don't want to promise the market or promise anybody expectations, create expectations.

  • But myself and management feel that it's to redeem the right thing, and that we believe that's going to create a tremendous amount of value, not only for us but for our customers as well.

  • The next question is Daniel Bartus.

  • Operator

  • (Operator Instructions)

  • Daniel Bartus - Research Analyst

  • First, I noticed the large fleets continue to grow as well.

  • Can you just talk a little bit about what you're thinking in terms of second half or next year?

  • How much of the growth should be coming from larger fleets versus the smaller fleets?

  • And are you changing strategy at all to go after that opportunity more?

  • Isaias Jose Calisto - Founder, CEO & Director

  • So my view, Daniel, is this.

  • Large fleets are actually a very small percentage of the vehicle park in the world.

  • So we've taken the view that we go for the small, medium enterprises and then after time, we're going to the large groups.

  • So we've started aiming for the large fleets.

  • The penetration rate in large fleet is larger than in the small and medium enterprises.

  • And we certainly are going to target the large fleet, and we are already starting to see a lot of -- quite a few of the large fleet switching from the current providers to us.

  • But I think there's a long runway for growth in my view.

  • And given all of that, I think we might just, I think, go and focus on large fleet as a core business.

  • I believe the way we've grown the business, we must stick to our formula.

  • Daniel Bartus - Research Analyst

  • Yes.

  • Yes.

  • That makes sense.

  • And then just wondering, Zak, if you could talk a little bit about what you're seeing in Africa, outside of South Africa.

  • That's kind of the one area where you've seen a little bit of weaker growth.

  • Are there things that you see that you can -- or leverage you can pull to improve growth outside of South Africa in the African region?

  • Isaias Jose Calisto - Founder, CEO & Director

  • I think it's on our core focus to grow, at this point in time, to grow Africa.

  • It hasn't been our focus for the last 4 years.

  • We have put in a bit more focus, but with COVID and the traveling restrictions, it's become a bit more difficult.

  • I think we need to focus on Asia, Europe and South Africa.

  • And obviously, we will focus on Africa, and it's not that we're not focusing on it.

  • And we are growing the Africa business, but it's not our major focus.

  • Although we are investing, we've now done quite a comprehensive deal with Toyota for all of Africa.

  • So we are investing in that relationship.

  • And -- but I think fundamentally, the real growth is right now in the next 2 to 3 years, it's not going to come from Africa.

  • It's going to come from other segments.

  • Africa, at this point in time, is also being hit quite hard with COVID, specifically Q4 of last year, and we see Q1 this year COVID even taking more deadly toll in Africa where medical assistance is not the greatest.

  • And so Africa, COVID is definitely having a very strong impact on Africa, specifically outside South Africa.

  • Daniel Bartus - Research Analyst

  • Got you.

  • Got you.

  • And then just quickly, lastly, the travel restrictions have been hurting you guys in certain regions.

  • And we've talked a lot about it.

  • It's holding back your growth to some degree in certain pockets of the world.

  • Are there ways that you can adjust the business to operate more efficiently remotely and not needing to travel on the ground?

  • I'm wondering if you could just give us some color on is it sales and marketing that's being hurt by the travel restrictions?

  • Is it more G&A and getting management on the ground?

  • Or is it mostly related to the implementation of the devices?

  • Isaias Jose Calisto - Founder, CEO & Director

  • I think it's a combination of everything.

  • But I think fundamentally, if you get to the bottom line is, if you look at Asia, we've got a very strong team in Singapore.

  • We've got a relatively strong team in Thailand.

  • But our teams aren't strong enough in a lot of countries.

  • And approximately 2 years ago, we had a lot of managers.

  • And I think where we went wrong, we had American, South African, Singaporeans, Europeans to go run in these countries and work side by side and localize the business.

  • The reality is that we're not allowed -- people aren't allowed to get into the countries.

  • It's very difficult to get them in.

  • And even if they do get in, to get out in terms of their families, it's very difficult.

  • So we need to -- it's very difficult also to onboard people, train them through Zoom, get the cultural alignment, get the distribution is quite difficult.

  • As we know that Asia was still going to be a little bit difficult after these today, we'll probably put that focus in Europe, which is much less -- there's much less restriction in Europe.

  • And what we will see now is you'll probably find that if Asia continues this way, we're just going to take outside business to Europe into Greater Europe and South Africa.

  • So -- but the real opportunity is really Asia.

  • Asia is a massive opportunity, but so is Europe, and we just don't want to allocate capital at this point in time.

  • And so after the summer holidays because just judging by what happened last year to somewhat in large Europe pointing total lockdowns, because it then starts getting hold.

  • So I'm not a specialist on this, but I don't think that anyone is ready.

  • So we just wanted to be quite content in the way we allocate our capital.

  • Then we've got Alex from Raymond James.

  • Operator

  • (Operator Instructions)

  • Alexander James Sklar - Senior Research Associate

  • I have 2 questions on the pricing environment.

  • You mentioned some pricing uplift, constant currency.

  • I'm just wondering if you could -- can you talk about what drove that increase absent the FX impact?

  • And then you also talked about providing some support still to certain customers that were impacted in the quarter.

  • Could you just help us quantify that impact?

  • Is it 5% of the base?

  • And how that level of support kind of trended over the past 16 months?

  • Isaias Jose Calisto - Founder, CEO & Director

  • So in terms of the ARPU, we -- it's very difficult to keep your ARPU absolutely consistent.

  • So we believe ARPU between ZAR 150 to ZAR 160 is really consistent.

  • We don't -- otherwise, you start misspeaking about your ARPU, if that makes any sense.

  • And I think it's just -- it's really -- it's gone up by approximately a few rands.

  • I think in constant currency, it's gone up by about ZAR 3, if I'm not mistaken.

  • It's not that material, but that gets to offset against the currency and against the customers that we're giving them either discounts or we're allowing them 2 months or 3 months.

  • How we do that, we have visibility of the fleet of our vehicle -- of our customers' vehicles.

  • And if we see the customers not using their vehicles or the vehicles are parked and they call us and they have the issues of their vehicles, then obviously, we cooperate with them.

  • It's in our interest to get the goodwill.

  • And I believe in the long term, we create great relationships, and we have success there.

  • Approximately, I would say at this point in time, about 4% to 5% of our base got some level of discount.

  • I would say it's approximately 4% to 5% of our full base.

  • Most of that would be -- some in South Africa, some in Africa and quite a lot in Asia.

  • Alexander James Sklar - Senior Research Associate

  • Okay.

  • That's great.

  • That's great color.

  • One thing I don't think we've talked about as much and you kind of teased this when talking about customer acquisition costs, but could you just talk about the 5G refresh cycle?

  • What it's going to mean for the business down the road in terms of cost?

  • And what are some of the incremental revenue opportunities that you're working on?

  • Isaias Jose Calisto - Founder, CEO & Director

  • I think the best way to look at -- sometimes it's quite difficult to differentiate between customer acquisition and subscriber acquisition.

  • So a customer acquisition, once you have the customer, you have to service the customer.

  • So if we decide that tomorrow, we're not going to acquire any more customers, then it's really about customer service and retaining and looking after those relationships, which is a very different thing to necessarily marketing and sales salaries.

  • I don't want to say there will be no sales salaries or marketing, but it will be substantially different in terms of the amount of money that they spend on sales and marketing.

  • And obviously, the subscriber cost is really when someone -- one of our customers de-fleet and (inaudible) and that's really what we capitalize.

  • It's the vehicle, with the technology that goes into the vehicle, the customer acquisition as such, that gets expensed upfront.

  • So when you're acquiring customers, you have the negative effect on your P&L today that you could have that customer for the next 20, 30, 40 years, where you've got very little kept to sales and; marketing to [direct that to the investment].

  • Does that make sense?

  • Alexander James Sklar - Senior Research Associate

  • Yes, that makes sense.

  • But I guess a little bit more specifically, I'm just curious what 5G is going to mean in terms of the refresh cycle and hence, some of the incremental revenue opportunities that you're already working on now for when 5G comes into your base.

  • Isaias Jose Calisto - Founder, CEO & Director

  • So it's all really about data, and it's all about us evolving our platform to be able to deal with much more data and much quicker.

  • I do believe before we have that sort of environment, we will probably [3 years] before we be, if that makes any sense.

  • We're busy getting domestic a much stronger AI to be much stronger, so we're busy improving our business.

  • We're busy building our data capabilities.

  • And I believe with that, we'll be able to drive more value to our customers.

  • But fundamentally, at the end of the day, it's just going to be a faster and more comprehensive service.

  • It's going to be -- you touched [the butter] and you've got the answers.

  • That's the way we see it, but that's still going to take a little bit of time to get to that level where we've got a total 5G base.

  • At this point in time, where we have no 5G, then that obviously will impact your -- that certainly will impact your cost of acquiring a customer or subscriber.

  • However, having said that, what we also expect is the 5G prices to also substantially drop over just the same way as 2G and 3G and 4G.

  • We don't believe that's going to be (inaudible).

  • We've got one call from Parker from Stifel.

  • Operator

  • (Operator Instructions)

  • Jeffrey Parker Lane - Associate

  • Great.

  • Zak, just one from me today.

  • If I look at the consumer and sole proprietor aspect of your business, can you remind us how you go to market there?

  • Is that primarily a self-service approach where consumers are buying your platform online?

  • And do you see any heightened levels of churn and contraction right now in that area of the business relative to small enterprise, medium enterprise and those large fleets?

  • Isaias Jose Calisto - Founder, CEO & Director

  • We find that subscriber [recent rate] is over 60 months.

  • We see the business not very different to what it was 5 years ago.

  • We've also improved our systems, internal systems to deal with the reality of the economic headwinds that we are seeing that are part of the business particularly would have faced as we not developed -- we've really invested a lot in our internal systems in the last 3 years.

  • And I think that's also allowing us to retain the customer service, the customers continue to win in the market.

  • Have I answered your question, Parker?

  • I might have missed the point.

  • Jeffrey Parker Lane - Associate

  • Yes.

  • I'm just trying to figure out, when we think about the opportunity for you to sell to a large fleet, that seems like a very involved sales process.

  • But if it's just a person that is buying your technology for one car or their families' vehicles, the sales process seems quite different in those situations.

  • And I'm just wondering if there's been any change in a more distributed world where salespeople can't be on the ground in the way you're actually selling to those smaller customers?

  • Isaias Jose Calisto - Founder, CEO & Director

  • So what we find it happens, for instance, in South Africa.

  • In America, as you know, a lot of the business can be done over telephone and live demos.

  • South Africa was not that way inclined, but things have changed substantially in the last 3 years.

  • And today, we can do quite a lot of business with demos on the phone.

  • So -- and we're becoming quite successful, and we're certainly increasing on month-on-month and we're getting better at it.

  • So I would say most of our sales today gets done very much in the way they get conducted in America, which is live demos and over the phone.

  • We've got one question from [Chris Logan].

  • "There was a big decrease in the unit cost of acquiring subscribers from ZAR 2,600 to ZAR 2,000.

  • Is this sustainable?

  • More declines to cost?"

  • Chris, I think I answered that.

  • I'm not sure.

  • What I'll do, Chris, if you don't mind, I'll give you a call after this just to take you through more detail in case I did not articulate myself enough.

  • I've answered that.

  • So it's Anthony.

  • "Me again.

  • Can you provide a bit more color on the South African subscriber growth, please?

  • Are you doing particularly well in gaining corporate clients or seeing corporate clients as new vehicles?

  • It does seem like a really strong result, so well done."

  • So Anthony, what we've seen in South Africa is we're winning both on the business front and on the consumer front, and we're running equally on both fronts.

  • What we have seen is the amount of customers that we're onboarding with that our business customers, that in terms of percentages is starting to increase substantially quicker than consumers.

  • "With Cartrack, do you foresee expanding the business mainly by cars?

  • Or do you take ownership of vehicles, make a margin selling those vehicles?

  • Or do you only foresee it being a more sophisticated online marketplace?"

  • So really, the way we see the -- our business in terms of Carzuka, very much a room model, the make and model, where we take and we buy the vehicles from our own customers.

  • We actually keep the inventory and we sell them on.

  • I think today it's all about convenience.

  • Just the platform, the way it used to be in the olden days, I think that's an old model.

  • It's -- I don't believe it's got legs anymore.

  • Today, you've got -- everybody wants convenience and they want a certain level of warranties.

  • We're in a very strong position that we know who owns the vehicle, where that is in the vehicle, the type of -- the age-- the way the vehicle has been driven.

  • So that puts us in quite a strong position.

  • So for us, it's all about bringing value to the seller and to the buyer and to give them a level of comfort, and that's where the industry is actually going.

  • I think that's all the questions for today.

  • I want to thank everybody that stayed on the call.

  • Thank you very much and look forward to talking to you again in approximately 3 months' time.

  • Thank you.

  • Bye-bye.

  • Operator

  • Thank you.

  • Ladies and gentlemen, that does conclude your conference for today.

  • Thank you for participating.

  • You may all disconnect now.

  • Thank you.