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Operator
Ladies and gentlemen, thank you for standing by, and welcome to the Aurora Mobile third quarter 2025 earnings conference call. (Operator Instructions) Please be advised that today's conference is being recorded.
I would now like to turn the conference over to your host today, Rene Vanguestaine. Please go ahead, sir.
Rene Vanguestaine - Investor Relations Contact Officer
Thank you, Michelle. Hello, everyone, and thank you for joining us today. Aurora Mobile's earnings release was distributed earlier today and is available on the IR website at ir.jiguang.cn. On the call today are Mr. Weidong Luo, Chairman and Chief Executive Officer; Mr. Shan-Nen Bong, Chief Financial Officer; and Mr. Guangyan Chen, General Manager.
Following their prepared remarks, they will be available to answer your questions during the Q&A session that follows. Before we begin, I'd like to remind you that this conference call contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended and as defined in the US Private Securities Litigation Reform Act of 1995.
These forward-looking statements are based upon management's current expectations and current market and operating conditions, which are difficult to predict and may cause the company's actual results, performance or achievements to differ materially from those in the forward-looking statements.
Further information regarding these and other risks, uncertainties and/or factors are included in the company's filings with the US Securities and Exchange Commission. The company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.
With that, I would now like to turn the conference over to Mr. Luo. Please go ahead.
Weidong Luo - Co-Founder, Chairman and Chief Executive Officer
Thanks, Rene. Greetings to all. Welcome to Aurora Mobile's 2025 first quarter earnings call. Before I comment on our Q3 results, I would like to remind everyone that the quarterly earnings deck is available on our IR website. You may refer to the deck as we proceed with the call today.
Without further ado, let's get started. As we did in the past, based on the Q3 earnings numbers, the suitable description I will give the -- to the first quarter result is good things, time tells.because we record the first ever back-to-back quarterly non-GAAP profit in our history, following the main net GAAP profit last quarter, our strong business performance carried us across the line again in Q3.
Let me elaborate more on the strong business we have had in this quarter. Firstly, the group's revenue this quarter of RMB19.9 million, achieving a remarkable 15% year over year and 1% sequential growth. This RMB19.9 million was at the very high end of the guidance we have provided. Secondly, our global flash product, EngageLab continued its great momentum with another quarter of great numbers.
EngageLab recorded very strong quarterly growth in customer number and contract value growth. In particular, EngageLab's ARR for September 2025 stood strongly and reached a new milestone at RMB53.7 million. It has grown by 160% year over year. Thirdly, our financial risk management business had its best quarter yet, recording highest quarterly revenue of RMB22.6 million with growth of 33% year over year. Fourthly, gross profit exceeded our expectations and grew strongly by 20% year over year while achieving the highest gross profit for the past 15 quarters.
Gross margin has also improved year over year and quarter over quarter. Last but not least, having all the great number about it great, it's equally important that we are generating positive cash flow and in great cash position. Indeed, we are. The net operating cash inflow of RMB23.3 million recorded the highest level since Q4 of 2020. It is very humbling for me to share with you on yet another stellar quarterly financial results.
As I mentioned in the pre-earnings call, achieving historical GAAP net profit was not easy. For us to have back-to-back GAAP net profit is simply a great achievement for Aurora Mobile. To achieve that all the process in the organization worked really well for the entire fourth quarter of 2025.
Our hard work and commitment to throughout Aurora Mobile will not stop here. There are more we need to achieve together, and we will. Short of giving our promise on this call, I'm truly hopeful for the team's dedication on execution on our group strategy and going forward. Now let me share more on the individual business performance. Our total Q3 group revenue has grown both year over year and quarter over quarter.
In particular, revenue grew 15% year over year, driven by strong numbers from Developer Services and Financial risk management business. Again, in this quarter, all business segments, mainly developer subscription services, value-added services and vertical applications recorded solid acceleration with double-digit year over year revenue growth. This is the second consecutive quarter we have such a strong revenue growth momentum. Developer Services revenue, which consists of subscription services and value-added services increased by a strong 12% growth year over year and flat quarter over quarter. Subscription revenue had solid revenue numbers where it increased by 11% year over year and increased 7% quarter over quarter.
Value-added services revenue grew by an impressive 22% year over year, but decreased 24% quarter over quarter.
Our core business developed subscription services with revenue of RMB57.3 million, recorded growth of 11% year over year and 7% quarter over quarter. The year over year revenue growth was mainly driven by increase in both customer numbers and ARPU.
Subscription revenue recorded the fifth consecutive quarter of RMB50 million plus revenue and reached its highest level in history in this quarter. Next, let me share more on our global flagship product, EngageLab, which continued its excellent growth acceleration path quarter after quarter since its introduction. Firstly, EngageLab's ARR has reached a new and important milestone of RMB53.7 million marked in September 2025. This 160% year over year ARR growth was just impressive. Secondly, we had another very strong quarter for EngageLab where the cumulative contract value we have signed amount to RMB128 million by the end of Q3 of 2025.
In Q3 alone, we signed up more than RMB15 million worth of new contracts. This is just outstanding. We do expect this revenue growth momentum to continue for the next 12 -- 24 months. Further, global customers from all corners of the world continue to purchase our products and services. The customer number has increased by 156% year over year, reaching 1,312.
This was driven by the continued progress we are making through our global go-to-market effort. Firstly, our EngageLab products and services are now sold to customers in more than 52 different countries and regions globally. This is a great testament that our global flagship product, EngageLab is indeed a globally accepted product from customers originated from all four corners of the world. Our global flasgship product, EngageLab has a very unique and different position in the market. We have been taking market share from competitors in all of the overseas markets we operate in.
This is evident from the growth rate of EngageLab we have seen today. From the market intelligence we have gathering, it shows that the demand for our EngageLab products and services remains strong. With this great result delivered by EngageLab, it once again reinforced my strong belief that this global flash product is the torch bell as far as revenue growth is concerned for us in the next 12 months -- or 24 months.
Within subscription revenue, some of the notable wins in the quarter include but not limited to [DepSi], Shanghai Disneyland, BYD and China Eastern Airlines, just to name a few. Value-added services revenue were RMB7.1 million increased by 22% year over year, but decreased by 24% quarter over quarter.
The solid revenue year over year growth was mainly due to the increase in new advertisers acquired between the years. The absence of traditional quarter online shopping festival will result in a negative revenue growth sequentially. Now let me pass the call over to Shan-Nen, who will share more about the vertical application and other aspects of our financial performance for this quarter.
Shan-Nen Bong - Chief Financial Officer
Thanks, Chris. Next, I'll go over the revenue for vertical application that includes Financial Risk Management and Market Intelligence. Overall, Vertical Application had a good quarter where revenue grew both year over year and quarter over quarter. Within Vertical Application, Financial Risk Management recorded a significant 33% growth in revenue year over year and 3% quarter over quarter. Following the strong Q2, Financial Risk Management had a sequential excellent quarter.
It has now the third consecutive quarters of revenue in excess of RMB21 million under its belt. Another significant milestone for this business is that it recorded the highest quarterly revenue in history of RMB22.6 million in this quarter. This 33% year over year revenue growth was mainly due to a strong 44% in customer number growth. The customers that we signed up or renewed in Q3 include, but not limited to, Lexing, Xinoti, Ningohang and many more licensed credit and financial institutions throughout China. Market Intelligence revenue, on the other hand, decreased by 23% year over year and 2% quarter over quarter due to the weak -- the continued weak demand for the Chinese APP data, and this result is in line with our expectation.
Next, I'll go over some of the P&L and balance sheet items. Our gross profit had a spectacular results too in this quarter where it grew 20% year over year and 7% quarter over quarter. The RMB63.8 million gross profit we had was also the highest gross profit for the past 15 quarters. Within -- with the group revenues grew 15% year over year, yet our gross profit grew by 20% year over year. It shows that we had recorded very high-margin revenue in this quarter.
This is certainly a key target that we would like to maintain and extend beyond this quarter. On to operating expenses. The Q3 operating expenses was at RMB64.4 million, representing a 12.8% increase year over year and increase of 5.8% quarter over quarter. Operationally, our Q3 revenue grew by 15% year over year, while OpEx only grew by 12.8%. Overall, we are pleased to see how we have been controlling OpEx to support the double-digit revenue growth across all business lines.
I'll now dive deeper into the individual OpEx category. For R&D, expenses increased by 7% year over year to RMB25.9 million, mainly due to the increase in staff costs and associated expenses. Technical service fee and cloud costs also contributed to the year over year increase in R&D expenses.
Selling and marketing expenses increased by 19% year over year to RMB26.6 million, mainly due to the increase in sales commission in line with revenue growth and the cash collection in this quarter. Marketing expenses for investment in global business expansion also contributed to the year over year increase in selling and marketing expenses.
G&A expenses increased by 13% year over year to RMB11.9 million, mainly due to increase in staff costs, professional fees and better provision. Next, I'll share three very important KPIs that we closely monitor. For NDR, which means net dollar retention rate, a commonly used KPI for SaaS companies, it stood at 104% for our core developer service business for the trailing 12 months ended September 30, 2025. And this is the very first time where NDR numbers have exceeded 100% milestone. The number says it all.
It means customer retention rate, coupled with the fact that our customer has increased their spending with us through upsell, upgrades and expansion. And this is the best testament of our sustainable SaaS business. Secondly, another important financial KPI for tracking the performance of SaaS company is total deferred revenue, which represents cash collected in advance from customers for future contract performance, which was at historical high of RMB166.3 million. And this high deferred revenue balance is a hallmark of a high-quality scalable business. It signifies a strong customer loyalty, predictable future revenue, healthy cash flow and effective sales strategy.
Thirdly, we continue to maintain healthy AR turnover days level at 49 days, and this remains at an industry-leading level. We will continue to work hard to ensure we're actively and timely collecting cash from customers and at the same time, mitigating the risk of bad and doubtful debts. On the cash flow, we recorded another great numbers. For the quarter ended September 30, 2025, we recorded net operating activities cash inflow of CNY23.3 million. This is the best quarterly cash flow numbers we have since Q4 of 2020.
On to balance sheet. Total assets were RMB388.2 million as of September 30, 2025. This includes cash and cash equivalent of RMB141.2 million, accounts receivable of CNY43.9 million, prepayments and other assets of RMB15.7 million, operating lease right-of-use assets of RMB15.9 million, fixed assets of CNY2.9 million, long-term investment of RMB113 million, goodwill of RMB37.8 million and intangible assets of RMB11.5 million resulting from SendCloud acquisition in March 2022. Total current liabilities were at $274.6 million as of September 30, 2025, and this includes accounts payable of $31.9 million, other operating lease liability of $4.1 million, deferred revenue of $166.3 million, accrued liabilities of $72.3 million.
And now let me take a few minutes here to recap the description, good things come and pass that Chris mentioned at the beginning of this call. In this quarter, we have many great achievements that I would like to take a few minutes to reiterate.
First, we achieved our very first back-to-back GAAP net profit in history. Number two, our core developer subscription business had its best revenue in history of RMB57.3 million as did the financial risk management business. Our flagship product, EngageLab, continued its expansion beyond the shores. Apart from great growth in customer number and contract value, EngageLab business reached another very important key milestone where the ARR was at RMB53.7 million in September 2025, representing a stunning 160% year over year growth. Gross profit grew 20% year over year and recorded its highest levels for the past 15 quarters.
Number five, operating activities brought in net cash inflow of RMB33.3 million. Our NDR net dollar retention for core developer service recorded the best number in history of 104%. And now let's turn to business outlook. Based on the current available information, the company sees the Q4 2025 revenue guidance to be in the range of CNY94 million to RMB96 million, representing a solid growth of 1% to 3% year over year compared to the same quarter 2024. The above outlook is based on the current market conditions and reflects the company's current and preliminary estimate of the market and operating conditions and customer demands, which are all subject to change.
And before I conclude, I'll give a quick update on the share repurchase plan. In this quarter ended September 30, 2025, we repurchased 4,000 ADS. Cumulatively, we have repurchased a total of 327,000 ADS since the start of our repurchase program. And today, our Board of Directors of the company approved a share repurchase program, whereby the company is authorized to repurchase up to USD10 million worth of its ordinary share, including in the form of ADS during the 12-month period starting today, and this is a 100% increase from the USD5 million program we had previously.
The company proposed repurchase may be made from time to time in the open market at a prevailing market price in private negotiated transaction, in block trades and/or through -- other legally permissible means, depending on the market conditions and in accordance with the applicable rules and regulation.
The company's Board of Directors will review the share repurchase program periodically and may authorize adjustment in terms of size and terms. The company expects to fund the repurchase of its existing cash. And this concludes our prepared remarks. We'll be happy to take your questions now. Operator, please proceed.
Operator
(Operator Instructions) Calvin Wong, Spicer Capital.
Calvin Wong - Analyst
Good evening, management. Thank you for taking my questions. First of all, congrats for delivering another set of outstanding results this quarter. I have only one question. Based on my reading of the earnings release, I noticed the strength of EngageLab business and how it strengthened the group's financial results. So I would appreciate if management could tell us more about EngageLab and why the growth trajectory has been so strong since day one? Thank you.
Shan-Nen Bong - Chief Financial Officer
Let me take this call. Kevin, good to hear from you again, and thanks for your interest. And I'll take your earlier statement about EngageLab growth trajectory has been strong since day one, and this is factual, and we are very proud of the achievement since day one. And for those listeners who have access to our ER deck that we have uploaded to the IR web page, you can refer to, I think, slide number 3, where we have the pictorial display or diagram of engagement of EngageLab business to date.
And one new particular data point that we have included in this quarter's earnings deck is the ARR, is the annual recurring revenue for EngageLab business. And for the month of September 2025, the ARR was at RMB53.7 million, and this is a 160% jump from a year ago. And we are very encouraged by this number because it shows that the business has a very significant growth trajectory, and we have made great revenue expansion in just 12 months. And I would say the success of EngageLab is not by chance or that we are lucky. It was a result of endless improvement upgrades that we made to the product and service offering that help us to acquire more new customers and retain existing customers globally.
If you look back when Chris decided to launch EngageLab back in Q4 of 2022, the mission was pure and direct, just to address our customers' main needs of reaching out and engaging with their users in a cost-efficient and effective manner. And through EngageLab, our customers are able to reach and engage with their users through any one or all of the following messaging channels such as app push, web push, e-mail, SMS, WhatsApp and OTP. And also from a technical standpoint, we have done all the heavy lifting for our customers, too. To deliver the global solution for our customers, we have invested heavily in data facility in 8 cities globally. And just this week, we have launched a new data center in Turkey, further expanding our global infrastructure.
That aside, we have also incorporated our notification channel for all different operating systems from iOS to Android, from Harmony, OS to others. And it makes it easy and efficient for our customers to ensure that their notification are delivered no matter where the users are and what phone they are using. And maybe you can think of EngageLab is reaching your users without borders. And for service-wise, we have received countless compliments from our customers that our customer service team are very responsive and deliver a much better service than our peers. And this stays a lot from a customer standpoint.
And when they encounter issues, they need solution. And this is something that we can deliver, and we are proud of it. And therefore, with such a great value proposition where customers can get one-stop engagement platform and great services, all wrapped in one, and it is not hard to see why EngageLab has been able to deliver such great numbers quarter over quarters. And historical result aside and both Chris and myself have great hopes and confidence in the EngageLab business going forward.
As Chris rightly called out during the call earlier, EngageLab is the torch barrier for our revenue growth in the next 24 months. And Kevin, hope this answer your question adequately.
Calvin Wong - Analyst
Great to hear that. It's very clear. Thanks.
Operator
Jack Sun, Gelonghui Research.
Jack Sun - Research Analyst
I'm Jackson from Gonghu Research. Thank you, management, for taking my question. Congratulations on another good quarter with solid earnings, in particular, two consecutive quarters with GAAP net profit, well done. I have a question for the management. Help me to recap what went well in Q3 that delivered another quarter with GAAP net profit? Thank you.
Shan-Nen Bong - Chief Financial Officer
Jack, thanks for the question. Yes, it was a great quarter indeed. I think Chris mentioned, we executed very well operationally and everything just went well, and this flow on to our financials number that we have released earlier today. There are a couple of things I can share more. Firstly, revenue in Q3 has been very strong.
All business lines recorded great year over year double-digit growth. What that means is we are now head and shoulder above where we were a year ago. And both the subscription business and the financial risk management recorded their own best revenue quarter in history. Equally important is the revenue by EngageLab, where it contributed RMB13 million in this quarter alone, also a historical high. We grew our revenue not at the expense of sacrificing margins.
This is evident that while we grew our revenue significantly, our gross profit reached the highest level for the past 15 quarters. At the same time, our gross margin increased year over year and quarter over quarter too. And this is a really hard act to follow.
And since revenue, gross profit grew at a faster pace than our OpEx, the US GAAP net profit is a certainty and which is why we had the second consecutive quarters of US GAAP net profit. And two other important and great KPIs that I would like to reiterate here. One is the NDR, where we reached 104% for our core developer subscription business.
And this is the very first time NDR exceeded 100%. And what that means is simple and straightforward. Our customer has been buying more of our services between the periods through upgrades, upsell and other services, and this is a great number to have. And secondly, is the deferred revenue balance of $166.3 million, another historical high balance. In short, we have $166.3 million worth of secured revenue that we can recognize in the future.
And the best part is we have already received the cash. So for this $166.3 million, we don't even have to worry about cash collection effort or the risk of bad debt in the future. And managing cash flow has also yielded great results. In this quarter, we have net operating cash inflow of $23.3 million, the highest level for the past 20 quarters, which is actually the five years, the past five years, the best results. And with that positive inflow of cash, our 9/30 quarter end cash balance has also climbed to $141.2 million, the highest balance in the past 14 quarters as it improved by 40% year over year.
As you can see, it's not hard for you or anyone to conclude that this quarter has been great. And however, rest assured that we are not contented by the present. We need to move faster and expand more. Therefore, we will continue to invest as part of our global growth plan.
And lastly, if time permits, I would like to cordially invite you and other investors to drop by our San Shenzhen head office. We are more than happy to host you and chat with greater detail for any questions you might have. That is my answer to your question, Jack.
Jack Sun - Research Analyst
Okay, thank you. That's very clear. I.
Operator
Thank you I show no further questions in the queue at this time. I would like to turn the call back over to Rene for closing remarks.
Rene Vanguestaine - Investor Relations Contact Officer
Thank you, everyone, for joining our call tonight. If you have any further questions and comments, please don't hesitate to reach out to the IR team. This concludes the call. Have a good night. Thank you all.
Operator
This does conclude the conference call. Thank you for participating, and you may now disconnect.