Jack in the Box Inc (JACK) 2011 Q2 法說會逐字稿

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  • Operator

  • Good day, everyone and welcome to the Jack in the Box Incorporated Second Quarter Fiscal 2011 Earnings Conference Call. Today's call is being broadcast live over the internet. A replay of the call will be available on the Jack in the Box corporate website starting today. (Operator Instructions) At this time, for opening remarks and introduction, I would like to turn the call over to Carol DiRaimo, Vice President of Investor Relations and Corporate Communications for Jack in the Box. Please go ahead.

  • - VP of IR and Corporate Communications

  • Thank you, Cathy, and good morning, everyone. Joining me on the call today are Chairman, CEO and President, Linda Lang; Executive Vice President and CFO, Jerry Rebel; and Executive Vice President and Chief Operating Officer, Lenny Comma. During this morning's session we'll review the Company's operating results for the second quarter of fiscal 2011 and update our guidance for the year. Following today's presentation, we'll take questions from the financial community.

  • Please be advised that during the course of our presentation and our question-and-answer session today we may make forward-looking statements that reflect management's expectations for the future which are based on current information. Actual results may differ materially from these expectations based on risks to the business. The Safe Harbor statement in yesterday's news release and the cautionary statement in the Company's most recent Form 10-K are considered a part of this conference call. Material risk factors as well as informing relating to Company operations are detailed in our most recent 10-K, 10-Q and other public documents filed with the SEC. These documents are available on the investor section of our website at www.jackinthebox.com.

  • A few calendar items to note, Jack in the Box management will be participating in the Wells Fargo Consumer Gaming and Lodging Conference in Las Vegas on May 24, and the Jefferies 2011 Global Consumer Conference on June 22 in Nantucket. Our third quarter ends on July 10 and we tentatively expect to announce results the week of August 8. And with that I'll turn the call over to Linda.

  • - Chairman, CEO and President

  • Thank you, Carol, and good morning. As you saw in yesterday's news release, same store sales at Jack in the Box Company restaurants increased 0.08 of a percent in the second quarter. Sales exceeded our guidance, despite the severe weather that impacted many of our major markets, in the first four weeks of the quarter. As the weather improved, so did traffic and sales. And on a two-year basis, we've seen a sequential improvement in same store sales for 3 consecutive quarters and that trend has continued in the first 4 weeks of the third quarter. Restaurant margins in the quarter were impacted by rapidly rising commodity costs, which Jerry will discuss in a minute. To offset some of these inflationary pressures, last week we implemented an approximate 1.5% price increase in Company Jack in the Box restaurants. We continue to be cautious on taking price in this environment and consider both the competitive landscape as well as grocery store inflation in our pricing decision.

  • California and Texas both continued to have positive same store sales and California was our best performing market on a two-year basis. It's also worth noting that same store sales in Arizona remained positive for the second consecutive quarter. As we've said previously, our number one priority this year is to drive sales and traffic at Jack in the Box. As we did with the February launch of a new mid-tier product, the All American Jack Burger, which we featured as a $4.99 combo meal. This promotion was extremely popular and represented a significant mix of our sales. Even at a higher price point than our typical bundled value meals, our guests saw this as a good value.

  • In addition to new products and promotional events, we've been making noticeable quality improvements to several of our core products over the past year to reengage lapsed customers and create an even broader appeal for these guest favorites. We've talked about the improvements we've made over the last several months to our coffee, french fries, bacon and tacos and order incidence has increased on all of these core items since the improvements were made. We'll continue to invest in improving other core products as well as developing compelling new menu items for our guests, such as the recently introduced Bourbon Barbecue Steak Grilled Sandwich. We're also investing in a new menu board, which will be installed throughout the system in June. The new menu boards will enable guests to more easily navigate our menu while showcasing our variety, highlighting average check builders and encouraging trial and sales of higher margin products. Concurrent with the new menu boards, will be the deletion l several less popular menu items.

  • We believe the investments we've made to improve the overall guest experience at our restaurants are resonating with our guests. The improvement we've seen in our results coincides with the system-wide program we launched in the fourth quarter of last year to deliver a more consistent guest experience. Since we began this program, we've seen improvement in our voice of guests and brand loyalty surveys, especially in the areas of order accuracy and cleanliness. We recognize that we have opportunities for improvement in other areas, especially speed of service. We do see variability and more consistently delivering faster service will build trust with our guests, foster loyalty and lead to additional guest visits.

  • We continue to make substantial progress on re-imaging the Jack in the Box system. We remain on pace to substantially complete our restaurant re-image program system-wide by the end of the calendar year. At quarter end, 82% of Company restaurants and more than 68% of the Jack in the Box system featured all interior and exterior elements of the re-image program.

  • Moving on to Qdoba, we're very pleased on how the brand is performing. System same store sales in the second quarter exceeded our guidance and increased 6%. This improvement was driven largely by transaction growth as well as higher catering sales. We continue to drive Qdoba sales by leveraging its points of differentiation, such as its broader menu with innovative and unique flavor profiles. Based on the results we've seen year-to-date, we've increased our full year same store sales guidance for both brands.

  • Before turning the call over to Jerry, I'd like to reiterate that our number one priority this year is to drive sales and traffic at Jack in the Box through investments we're making to enhance our food, service and facilities. We recognize that these investments may depress margins in the near term but should built sales and brand loyalty over the longer term. To recap the steps we're taking, we're investing resources to improve many of our top selling core products and continuing to emphasize both premium products and value promotions in our marketing calendar. We're investing resources to improve guest service by delivering a more consistent dining experience. Phase Two of the system-wide plan is focusing on improving speed of service and other key drivers of guest satisfaction. We're on track to substantially complete our restaurant re-image program system-wide by the end of the calendar year and we're ahead of our timeline to increase franchise ownership to 70% to 80% of the Jack in the Box system.

  • And now I'll turn the call over to Jerry. Jerry?

  • - EVP and CFO

  • Thank you, Linda, and good morning. All of my comments this morning, regarding per share amounts, refer to diluted earnings per share. Second quarter earnings were $0.13 per share, compared to $0.32 last year, with lower refranchising gains responsible for $0.03 of the decrease. Operating earning per share, which we define is EPS on a GAAP basis less gains from refranchising, were $0.12 compared with $0.28 last year. Restaurant operating margin decreased 290 basis points to 12.3% of sales in the quarter. As we said on our February call, we expect that Q2 restaurant operating margins to be similar to Q1, which was 12.6%.

  • Food and packaging costs were up 190 basis points, as compared to 80 basis points, in Q1, driven by commodity inflation of approximately 5%, compared to approximately 2.3% in Q1 and 1% deflation in last year's second quarter. Rising beef costs were the biggest contributor, up over 13% versus our expectations of 10% inflation. We also saw significant increases for produce, cheese, pork, dairy and shortening. These increases were partially offset by lower costs for bakery and poultry and the benefit of pricing, which was about 1.3% higher in the quarter, similar to Q1.

  • In addition to commodity inflation, food costs were impacted by product mix, particularly the popularity of the All American Jack, which drove a substantially higher mix of burgers. Labor costs were up 30 basis points, the same as Q1, reflecting higher levels of staffing designed to improve the guest experience as well as increases in unemployment taxes in several states. Occupancy and other costs increased 70 basis points in the second quarter as compared to 60 basis points in Q1. Guest service initiatives accounted for the majority of the increase. As in Q1, rent expense, as a percentage of sales, was higher resulting from a greater proportion of Company operating Qdoba restaurants versus the prior year. As of the end of the second quarter, Qdoba represented nearly 21% of our Company-operated store base as compared to 12% last year. Since the average age of the Qdoba restaurant is much lower than a Jack in the Box restaurant, rents are typically higher as a percentage of sales as Jack in the Box has many legacy leases with below current market rents. Lower utilities partially offset these higher costs.

  • As in Q1, consolidated restaurant operating margins benefited by about 60 basis points in the quarter and the 40 restaurants we closed last September. However, this benefit was more than offset by higher commodity costs and the improvements that we've made to some of our core products and guest service initiatives.

  • We repurchased over 1.1 million shares of our stock in the quarter at an average price of $22.23 per share and year-to-date have repurchased nearly 3.5 million shares at an average price of $21.58 per share. We have $25 million available for repurchases under a Board authorization, which expires in November of this year, and last week our Board authorized an additional $100 million repurchase program, which expires in November 2012.

  • Before I review our guidance in the third quarter and full year, I'd like to provide an update to our commodity cost outlook for the remainder of the year. Commodity costs for most items have continued to move higher for the past several months. In February we were forecasting commodity costs for the full year to increase by 3% to 4%. Based on the increases we've seen in most commodities since that time, we now expect full year commodity inflation to be 4.5% to 5.5%. Beef accounts for more than 20% of our spend and is the biggest factor driving the change in our guidance. For the full year we are now anticipating beef costs to be up nearly 14% versus our previous expectation of 9% inflation. We expect beef costs to be up approximately 14% to 15% in the third quarter. Our third quarter forecast for beef 90's is in the low $2 per pound range and for beef 50's we expect prices to average in the $0.95 to $1.05 per pound range in Q3. Pork accounts for about 6% of our spend, expected to increase 4% for the full year.

  • Cheese also accounts for about 6% of our spend and we continue to expect a 13% increase for the year. We now have a 100% coverage on cheese through the remainder of the fiscal year. Dairy costs, which are over 3% of our spend, continue to be impacted by higher butter prices and are now forecasted to be up 6.5% for the full year versus our prior forecast of up 5%. Bakery accounts for about 9% of our spend and we continue to expect a 1.5% decline for the year. We now have 90% of our bakery needs covered through December of 2011.

  • There has been no change in our outlook for chicken, which is about 9% to 10% of our spend, as we have fixed price contracts that run through March of 2012. Produce represents about 5% of our spend and Q3 and Q4 costs are expected to normalize after the weather related inflation we experienced in Q2. We have fixed price contracts in place for potatoes, which accounts for approximately 8% of our spend, with 100% of our potato needs for the full year contracted with prices essentially flat versus last year.

  • Now let's move on to the rest of our guidance for the balance of the year. For the third quarter we expect same store sales for Jack in the Box Company restaurants to increase from 2% to 4%, and system wide same store sales for Qdoba to increase 4% to 6%. Our guidance reflects the sales trends we've seen thus far in the quarter. Commodity costs for the quarter are currently expected to increase by approximately 6% to 7%, driven by recent increases for several items including significantly higher beef costs. Q3 restaurant operating margins are expected to be similar to our full year guidance.

  • Refranchising gains are expected to be lower than the third quarter 2010 with the remaining gains for the fiscal year expected to be split approximately equally between Q3 and Q4.

  • I won't repeat all of the full year guidance included in the press release, but here's our current thinking on some of the line items that have changed since our February guidance. As Linda mentioned, we've raised our full year same store sales guidance for both brands. Same store sales are now expected to increase approximately 1% to 3% at Jack in the Box Company restaurants versus our prior guidance of down 2% to up 2%. At Qdoba, we now expect system wide same store sales to increase 4% to 6% versus our prior guidance of a 3% to 5% increase.

  • Overall commodity costs are now expected to increase 4.5% to 5.5% for the full year with Q3 inflation expected in the 6% to 7% range. Restaurant operating margin for the full year is now expected to range from 12.5% to 13.5% with better sales versus our prior guidance largely offsetting higher commodity inflation. We've increased our guidance for Qdoba unit growth this year and now expect 60 to 70 restaurants to open system wide as franchisees are now expected to open 35 to 45 restaurants. We have not changed our full year guidance for diluted earning per share of $1.40 to $1.65. Gains from refranchising are expected to contribute $0.70 to $0.83 to EPS with the $0.01 increase on the upper end due to the lower expected tax rates for the full year.

  • Operating earnings per share, which we define as diluted EPS on a GAAP basis less gains from refranchising, are expected to range from $0.70 to $0.82 per share. EPS includes approximately $0.10 to $0.12 of incremental re-image assessment payment to franchisees in fiscal 2011 as compared to fiscal 2010. The incremental re-image assessment payments for Q2 were $0.02 higher and year-to-date $0.03 higher than in fiscal 2010, although re-image incentive payments were $2.7 million year-to-date versus $650,000 through Q2 of 2010.

  • And lastly, as we approach completion of our refranchising strategy, I'd like to provide some perspective on our longer term outlook for some of the key drivers of our performance. Our goal is to drive higher AUV's through both the investments we have made in the business as well as refranchises, which should result in a higher margin, higher AUV Company-operated footprint. We would expect that our restaurant operating margins, as a conclusion of our refranchising strategy, will be above 16% in a normalized inflationary environment. In addition, we have said previously that we expect G&A, excluding advertising, as a percentage of consolidated system wide sales to be in the 3% to 4% range, and Q2 year to date we were at approximately 4.3% of system wide sales. And capital expenditures are expected to be $110 million or less with the majority of that spend going towards new unit growth for both brands versus maintenance and remodel capital. In addition, the change in our business model should result in growing royalty and rental income, be less capital intensive, improved returns on invested capital and EBIT margins and generate higher free cash flow. We would expect to continue to use the proceeds from refranchising as well as cash from operations to return cash to shareholders, maintain -- and maintain reasonable leverage while investing and growing both of our brands.

  • That concludes our prepared remarks. I'd now like to turn the call over to the operator to open it up for questions. Cathy?

  • Operator

  • Thank you. (Operator Instructions) Our first question is from Joe Buckley, Bank of America.

  • - Analyst

  • Thank you. Can I just get a little bit of clarification on some of the sales comments? I know you talked about taking 1.5% pricing in the Company stores last week. Where will that put you on a year-over-year basis in terms of pricing? And then, could you fill out a little bit more on the performance that you saw towards the end of the quarter and the beginning of the third quarter in terms of day parts? I think you mentioned California and Texas both positive, California the best in a two-year basis, would it also be the best on a one-year basis? Just kind of give us a little bit more color around it.

  • - Chairman, CEO and President

  • Sure. Joe, we won't -- we don't disclose what our pricing is, what we're rolling off and what our cumulative pricing is, but we did disclose that we have taken an approximately 1.5% price increase. Let me give you a little bit of color on day part. Breakfast continued to be strong. We had gains in breakfast and we had gains in dinner day part as well. In terms of regional performance, on a one-year basis all the major markets, with the exception of one that was really impacted by weather, were positive. And on a two-year basis, the strongest were -- let's see, Texas market, California and Arizona were the strongest on a two-year cume basis and almost all the major markets were up on a two-year cumulative basis. And most of those gains were driven by traffic gains on a two-year cume. Does that -- did I answer all the parts of your question?

  • - Analyst

  • Yes. I think so. That's good. Thank you.

  • - Chairman, CEO and President

  • Okay. You're welcome.

  • Operator

  • Our next question comes from Jeff Bernstein from Barclays.

  • - Analyst

  • Great. Thank you very much. Actually just -- first, just a clarification on the comment you made earlier, Jerry, in terms of the longer term outlook. I think you mentioned that the restaurant operating margins for the system would be above 16%. I know now we're kind of targeting this year in the 13% range. I'm just wondering, what's the time frame or how would you get back to that kind of normalized level or how far off of it are you now just due to commodities? I'm just trying to figure out the pacing to get back to something in that 16% range. And then just separately you mentioned the refranchising moving along, do you think we're going to be done now? Is it possible to be done in fiscal '12 versus the initial target for fiscal '13?

  • - EVP and CFO

  • Sure. Let me take the first part of that question first. It's going to be the longest part of the answer, Jeff. So, bear with me here for a moment. Let's take a look at a couple things that are impacting our earnings this year. Now they're not impacting restaurant operating margin, but they are impacting earnings this year that I would argue we would not expect to continue to occur, or not continue to occur at the level of which they are occurring this year. Just remind everyone, we included in our operating EPS guidance, we have two fairly significant cost items in there.

  • One is our re-image contribution payments to franchisees, which incrementally is $0.10 to $0.12 a share. In total, though, it's about $0.12 to $0.14 a share impact for fiscal 2011. Also we've talked about impairment and other charges, which includes a fairly significant costs of accelerated depreciate for our re-image program, and we said that's 70 to 80 basis points. That 70 to 80 basis points represents roughly $0.20 worth of EPS decline in the year, or as impact in the year, and while we wouldn't expect all of that to go away, we would expect a good portion of that to go away going forward.

  • Then, getting back into more of your question on the restaurant operating margin, if we can go back to what our initial outlook was for the full year. Back in November we were talking about flattish comps down two to plus two. We talked about commodity inflation of 1% to 2% and that was going to drive restaurant operating margin expectations in the 14% range. And now the decline from that 14% to the midpoint of our range right now of 13% is largely driven by the commodity inflation, which we're now expecting to be 4.5% to 5.5%. So, how we grow our restaurant operating margin from the normalized commodity inflation levels, we'll call it 14%, is really due to -- it's going to be driven by improving average unit volumes, which will drive the restaurant operating margin up.

  • Now, we know that prior to 2010, we were at above 16% both in 2008 and 2009. In 2008 we had modest same store sales growth. 2009 we were actually down I think 1.2%. Before that we were above 17% restaurant operating margins. So we think we have a pretty clear pathway of getting back to those historical margin levels.

  • Let's talk about driving the AUV, one of which is going to be through the refranchising activities. We know exactly which restaurants and which markets we are in process of refranchising and we know that, by and large, they're not in California. California is what drives the higher AUVs. And so we would expect to get some AUV growth as a result of the refranchising activity, because of the markets that we intend to sell. Secondly, we and our franchisees, are having significant investments in our respective locations this year and those investments are intended to drive average unit volumes. And we're seeing some impact on that so far this year with our raised guidance now plus 1% to plus 3% for the full year. And those investments include labor, speed of service, which Linda talked about, our re-image program, the core products that we have improved and others that we plan to improve, and just an overall significantly better, more consistent guest experience.

  • Also driving restaurant operating margins will be the fact that Qdoba is now a greater proportion of our Company restaurants, which is now 21% versus 12% last year. And as we continue to grow Qdoba and continue to refranchise, we would expect that percentage to continue to grow and we know that, particularly in the back half of the year, we expect Qdoba restaurants to have a positive impact on the overall Company margins for Q3 and Q4. Also, when you look at just the Jack in the Box brand, Jeff, we know that we have currently a significant number of our existing Company restaurants that have AUVs of $1.4 million or higher. And even in Q2 with commodity inflation of 5%, these restaurants were delivering north of the 16% restaurant operating margin. So, that gives us a great deal of confidence that as we complete our refranchising program, that we should be able to return to those levels.

  • Timing is difficult to forecast. So in terms of refranchising activity, we're ahead of our current schedule, probably about a year ahead. It could be possible to get at the low end of that 70% range this year, although I don't think that we're forecasting that, but it could be possible. If not, we should be there sometime next year. But just because we get to that 70% threshold doesn't mean that we're complete with that strategy. The other thing is, we will need to have some level of improved job growth. We're seeing some today, but we know that we have significant correlation between job growth and same store sales growth. And as that continues to improve, assuming that it does, we should see some improvement to our same store sales. And also it would be quite helpful to have commodities be less of a headwind than what they are right now.

  • - Analyst

  • Agreed. Thank you very much for all the detail.

  • - EVP and CFO

  • You bet.

  • Operator

  • Our next question comes from John Glass of Morgan Stanley.

  • - Analyst

  • Thanks. First, just on the refranchising, you sold some -- I think some pretty low volume units this quarter. So maybe what was the -- was there an impact of this quarter on to margins -- a benefit to margins? Or what do you think the benefit of that sale could have to margins going forward?

  • - EVP and CFO

  • Yes. I think, John, if you go back to our comment last quarter about what was going to drive restaurant operating margin improvement in the back half of the year versus the front half of the year, part of that was improved restaurant operating margin based upon the restaurants that we had planned to sell. And I think we would see that and that's included in our 12.5% to 13.5% guidance for the full year. Unfortunately, when we spoke a quarter ago, we were anticipating mild inflation of 3% to 4% versus 4.5% to 5.5%. So, that's going to eat away that as well as much of the improved sales growth that we're anticipating.

  • - Analyst

  • Okay. Is there any way to parse out what those restaurants that have lower sales volumes may have been dragging -- a drag on the margins to understand that dynamic?

  • - EVP and CFO

  • Well, there were only -- first of all, there were only 22. We only sold 26 restaurants in the quarter and 22 of them were in that market where we had the lower than average AUVs on that. So 22, particularly, sold in the quarter is not going to have a significant impact of margin during that quarter. So, a lot of these things happened mid-quarter to late in the quarter and so it really doesn't have any impact to Q2, John.

  • - Analyst

  • Okay. And then you highlighted the fact that Qdoba is becoming a more meaningful part of your Company's store base, over 20%, and it probably gets much higher next year if this progression continues on refranchising one brand and building out another one. Can you talk about where their margins are now in the last couple of quarters? Have Qdoba's margins been improving even as the underlying business, the Jack business, has deteriorated or have they experienced the same kind of food cost pressures so their margins have back a slipped this year as well?

  • - EVP and CFO

  • Yes. Let me -- without -- we're not really disclosing their exact restaurant's operating margin, but let me give you a little bit of perspective there. What we've said is that Qdoba tends to be -- and this is kind of broadly defined -- but in Q1 tends to be their lowest restaurant operating margin. They are a bit more seasonal than what Jack is. So, Q1 tends to be their lowest sales and lowest restaurant operating margin. They tend to be a little dilutive to the overall Company restaurant operating margin. Second quarter it becomes kind of a push and third and fourth quarter it becomes accretive. So, when you look at the third and fourth quarter sales guidance that we have in there for Qdoba, along with the recent acquisition of the Indianapolis market, which we said earlier were higher than Qdoba system AUVs and higher than Qdoba system average restaurant operating margins. We're anticipating Qdoba margins to be about 50 to 60 basis points accretive to our back half margins for the full year.

  • - Analyst

  • I'm sorry, for the full year? So --

  • - EVP and CFO

  • Excuse me. I'm sorry, for Q3 and Q4 versus what they were in the first half of the year.

  • - Analyst

  • Got you. Great. Thank you.

  • - EVP and CFO

  • I misspoke on that. I apologize.

  • - Analyst

  • Accepted. (laughter)

  • Operator

  • Our next question come from Larry Miller of RBC.

  • - Analyst

  • Thanks. Just a quick follow-up on one question and then I want to ask a question about a commodity inflation. Jerry, when you were talking about getting back to that 16% margin, is it fair to assume that some of the stores that you're selling, or generally the portfolio of stores that you're selling, is a lower margin so that there's natural rise of the base that you have left? And then on commodity inflation, normally you give us some sense on how long you may be contracted on those 90's and can you give us a sense of what you're baking in for the 90's and 50's, specifically in that 4% to 5% guidance for the fourth quarter -- 4% to 5% for the full year for the fourth quarter if that's said correctly? Thank you.

  • - EVP and CFO

  • Okay. Let me talk about the commodity piece first. I think beef for the year-to-date so far was up about 12%. We said we're forecasting 14% for the third quarter, 14% for the full year. So, that would imply something a little north of 14% in Q4. We have little of our 90's contracted at this point. We do have some protection if it were to go up, but we didn't feel it was appropriate to take a significant amount of protection given where the prices are. So by and large, we're going to be on the open market for a significant amount of those purchases, particularly in the fourth quarter, although we do have some -- a greater degree of coverage through June on the import 90's in Q3.

  • - Analyst

  • And then just on the basis stores that you'll be maintaining, is that also a higher volume and higher margin base?

  • - EVP and CFO

  • Yes, exactly. On those restaurants that we are -- that we have left to sell, because of the markets in which they are, they'll have lower than system average AUV, which generally will drive lower than system average restaurant operating margins.

  • - Analyst

  • Okay, thanks.

  • Operator

  • Our next question comes from Bob Derrington of Morgan Keegan.

  • - Analyst

  • Yes. Thank you. Jerry, if you can just clarify something for me -- help me with math. I think you had mentioned that -- and in your release you talk about the 70 to 80 basis points of impairment and other costs. Does that -- are there -- is there anything other than just impairment, essentially, that flows through that line?

  • - EVP and CFO

  • Yes. You're going to see -- well, just from the technical standpoint, impairment is difficult to predict because you're running an impairment test each and every quarter. So, impairment's in there if you have a restaurant that just isn't profitable or isn't profitable enough to support the underlying assets in that. It's rather difficult to predict. If I could predict them, I'd have to take charge right now. Those just kind of come and go and you either expect to see some of those in any business at any point in time. The biggest piece of the increase, however, is the accelerated depreciation associated with our re-image program and that's driving the biggest part of that 70% to 80% worth of expenses.

  • - Analyst

  • And that essentially comes to a general, almost a close, by the end of the year? Is that the implication here?

  • - EVP and CFO

  • Exactly right. So if you know when you're going to retire that asset, you have to then accelerate that depreciation time frame between that decision point and when you're going to actually retire that asset.

  • - Analyst

  • So, if you assume the mid-point approximately, that's on about a little over $2 billion in projected revenue, maybe roughly $18 million and maybe franchise image incentive payments of roughly $9 million more. So, all in, it's approximately depressing your earnings this year by $0.30 to $0.35? Is that -- ?

  • - EVP and CFO

  • I think that's pretty close to the math that I've worked through earlier in my answer to Jeff. But I also -- I would just caution you that the impairment of the charges will not go completely away, although they should be significantly lower. We'll always have some of those activities going on. They shouldn't be to the extent that we currently have them.

  • - Analyst

  • Got it. Great. Thank you.

  • - EVP and CFO

  • Okay.

  • Operator

  • Our next question comes from Jeff Omohundro from Wells Fargo.

  • - Analyst

  • Hi. It's Jason Belcher for Jeff. Just wondering if you could talk a little more about what you're seeing in terms of the competitive discounting environment in your core markets and how you're responding to that? And then also, if you could give us a little more color on the new menu boards set to roll out in June, maybe tell us which of those items are being deleted and any other notable changes you can share.

  • - Chairman, CEO and President

  • Sure. In terms of the competitive marketplace, it's about where it has been in terms of number of promotions and coupons and so forth. And we've talked for several months now about the kind of promotions that we will be doing and that continue to work for us in our positioning. And that's those bundle meal deals. We talked about the All American Jack Combo, which was a $4.99 price point, a full meal, very compelling price point and a great product. So you'll continue to see those types of bundle value meals that have worked for us. And because they are bundled with a fry and a drink, their food cost is not significantly higher than the overall food costs. So that's a positive for us. So you'll continue to see those as well.

  • Then, in terms of deletions, I won't give you the exact products because we haven't yet deleted them. But we have a very extensive analysis that we do to review all of the products that are on our menu to determine which ones make the most sense to delete from the menu. And we look at product performance in terms of the mix and the margin. We look at our fit -- the fit with the business strategy. Is it a niche product? Is it something that could be easily substituted? And then, of course, we look at operational considerations, labor, the number of unique ingredients. So last year we actually did delete several products. We then, this year, are planning on doing the deletions concurrent with the new menu board rollout. When we tested the menu board, we did the deletions and putting in the menu board helped to offset the impact of those deletions. So that's kind of how we worked through the deletions. We would expect every year to have some level of deletions to continue to help with operational complexity.

  • - Analyst

  • Okay. Thanks.

  • Operator

  • Our next question comes from David Tarantino from Baird.

  • - Analyst

  • Hi. Jerry, I had a -- I wanted to come back to the question on the long term restaurant margin outlook and ask how much of the progress towards that goal would simply be the mechanics of refranchising the units that you have left to refranchise? In other words, if you were to complete that process today, what would the margins look like without any further AUV progress?

  • - EVP and CFO

  • Yes. Let me answer the question this way. Driving the AUVs in all of the system restaurants is going to be important. So, if you look back at when we had the restaurant operating margins that I spoke about earlier at 16%, and then one year as high as -- they were over 17%, that was with average unit volumes about 1.440 million If you look at where our average unit volumes are annual wise, based on current year performance, they're about 1.375 million. So we need to get those average unit volumes up. And I think that's going to be a significant piece. We need to continue to grow same store sales. I don't think it will be as simple as just refranchising all of those units. However, that is going to be a significant portion of this. I'm not sure exactly how I would describe how I would weight that. I would say that they are -- call it equally important. We need to do both to get there.

  • - Analyst

  • Okay. That's helpful. And if I could squeeze one more in, if you could maybe just give a real high level view of the second half year-over-year earnings growth that you're projecting versus the first half where you saw a core earnings decline. If you could just talk at a real high level as what are the puts and takes there that gives you confidence that you'll be able to grow earnings in the second half relative to the first half. That would be helpful. Thanks.

  • - EVP and CFO

  • Yes. I think the key piece of driving the earnings is going to be same store sales. So, we're looking at improving -- if you look at our guidance, we're looking at improving one year and two year same store sales trends rather significantly over the back half of the year versus what we saw in the first half of the year. I'd say that's the biggest piece of it. In fact, it would probably be higher with those sales were it not for the significant drain on commodities. I really think it's as simple as those two items.

  • - Analyst

  • Great. Thank you.

  • Operator

  • Our next question come from Keith Siegner from Credit Suisse.

  • - Analyst

  • Hi. This is actually Karen Holthouse today for Keith. Just a question. It looks like with the $0.12 for the year that the remodel incentives are going to be ramping in Q3 and Q4 versus the first half of the year. And do you have any kind of sense on the timing or the split between those two quarters?

  • - EVP and CFO

  • No. The first part of that question is, yes, they will be ramping. The -- exactly when they're going to be split over the balance of the year, we have an estimate. I'm not going to tell you what that is, because I'm not sure that it's all that important. But split that between Q3 and Q4 and I really don't have any significant way to estimate exactly when the franchisee is going to get these things done.

  • - Analyst

  • Okay. Thank you.

  • Operator

  • Next question come from Conrad Lyon of B. Riley.

  • - Analyst

  • Yes. Thanks. First of all, congratulations on building sales in the face of these high gas prices. Question, though, regarding going back to the menu boards coming up here. Conceptual, how should we look at it? With any deleted items will you replace those items or will we see the menu boards kind of spatially -- or look to see -- I don't know -- larger fonts or how do you think about that going forward?

  • - Chairman, CEO and President

  • Right. Actually the deletions really helped improve the visual appeal of the menu board. It did allow more space to highlight the flagship products, to highlight those average check builders. So, you will see a big improvement. And it's really designed to help facilitate the navigational ordering process, especially at the drive-thru. So, the deletions did help with that.

  • - Analyst

  • Got you. Different question with the prototypes. I know that you have some out there with glass walls near the queue-up area for the drive-thru and I think that is a nice strategy, especially given that it seems like a lot of folks like more transparency and see what they're getting into. Have you noticed a better sales production with those prototypes than other prototypes?

  • - Chairman, CEO and President

  • Generally we do because they are newer prototypes and new trade areas for us that create a lot of demand. They're in all of our new markets and, Lenny, I don't know if you want to add anything to that.

  • - EVP and COO

  • This is Lenny. Let me add to it also that the new prototype, outside of just the glass and the visual from the drive-thru, the kitchens are very efficient, because we're able to implement new layouts, more efficient placement of the equipment and new equipment that's actually faster. So, yes, in general those models are way more productive than the old one.

  • - Analyst

  • Got you. Okay, thank you.

  • Operator

  • Our next question comes from Larry Miller of RBC.

  • - Analyst

  • Yes, thank you. Hey, Jerry, I was wondering if you might be able to help us on just one modeling thing. You said, roughly, equal amount of gains in -- from store sales in the third and fourth quarter. Roughly, you'd have about $30 million of gains you'd have to record to get to your guidance. Can you give is a sense of is it a function more stores at -- and this may be the case -- more number of stores historically at lower than historical prices? Or is it more of a historical price and a similar amount of stores?

  • - EVP and CFO

  • Well, if you look at the guidance, Larry, I think the guidance would suggest about $300,000 a copy in average gains, roughly, for the full year. So it will -- what we've guided is based upon what we think we have in the pipeline. Anything that would modify with that would be changes in anticipated deals, either deals moving in or out that may have different average unit volumes at different restaurant operating margins. Those larger deals, which is what we're doing now -- remember we're no longer selling by and large three and four restaurant deals, we're selling 50 and 60 restaurant deals on occasion and they've become much harder to prick exactly when they fall.

  • - Analyst

  • Okay. Thank you.

  • Operator

  • Our next question comes from Joe Buckley, Bank of America.

  • - Analyst

  • Thank you. Beginning in September of fiscal year-end, do you have any visibility into the food course outlook for fiscal '12?

  • - EVP and CFO

  • Boy, Joe, if we did, we could make a ton of money. It's just --

  • - Chairman, CEO and President

  • More than we're already making. (laughter)

  • - EVP and CFO

  • More than we're already making, exactly. That would probably be a commodity favorite. But we are not currently anticipating any significant decline in food costs. We're just not seeing anything that would indicate that. We could be way wrong on that and we'll provide more perspective on the next call, but as you all know, this is an extraordinarily difficult time to predict where commodities are going.

  • - Analyst

  • Okay. And then a question on the quarter. The fresh ID expense levels seemed a little high. Is there anything unusual there or are you hitting some in flexion point in the franchise mix where that might be higher?

  • - EVP and COO

  • I think what you're seeing is as we continue --

  • - EVP and CFO

  • First of all, that's where the re-image incentive payments are. That's $2.7 million this year versus $650,000 last year. So, on a year-to-date basis. And then the other piece is, if we continue to sell restaurants, remember, we're getting about a 3.5% rent spread on those. So, you'll continue to get the 5% royalties, but then you'll get the rental income going into the rental revenue line and you'll see the -- our underlying rent expense going into the franchise cost line. And since there's a 3.5% spread there, you'll tend to see the overall margin rate get crushed little bit even though the franchise dollars should be going up significantly. I'd look at this much more as a franchise contribution to earnings than I would a percentage margin because of the rent flow -- because of the rent spread that we're getting.

  • - Analyst

  • Thanks. That's helpful. And then one last question, the menu board rollout -- is there significant capital investment behind that? And maybe, if you would, just describe it a little bit, how hi-tech is it, what advantages do you expect to get from it?

  • - EVP and COO

  • This is Lenny. Let me first describe that. The menu boards that we're rolling out, it's not a hardware thing where we're putting in all new framing and lights and back lights and what have you. It's really just the panels themselves that are being replaced. So there's not a significant investment there, but the panels themselves are way easier to navigate. That's really what the benefit of the new menu boards are. Did that answer the question or was there more color you wanted on that?

  • - Analyst

  • When you say it's easier to navigate, just easier to read or easier to update as the day goes on or --

  • - EVP and COO

  • I think what you'll see in the new menu boards is the imagery that's on there of the food is way more directive to the consumer. So it's far easier for the consumer to identify what they want and quickly make that choice. So, we think it will be very efficient to the drive-thru line.

  • - Analyst

  • Okay. Thank you.

  • - Chairman, CEO and President

  • And, Joe, I'll show -- next week at a conference we will show the before and after pictures so you'll be able to see those on the website next week.

  • - Analyst

  • Sounds good. Thank you.

  • - Chairman, CEO and President

  • Thanks, Joe.

  • Operator

  • Our next question comes from Jake Bartlett of Susquehanna.

  • - Analyst

  • Yes. Hi. I had a follow-up and then a quick question. The follow-up is just, in talking about the incentive -- the program for guest satisfaction and such. Could you quantify the impact on margins and maybe EPS just so we can try to see what goes away after -- if you start to lap that? And then I also had a question on uses of cash and just where you expect debt to land? What can we expect from cash use? Thanks.

  • - EVP and CFO

  • Jake, can you -- you broke up about midway through your question. Can you ask that again, please? At least the first part of that question?

  • - Analyst

  • Okay. So I broke up in the first half?

  • - EVP and CFO

  • Yes.

  • - Analyst

  • Okay. So first half, I'm asking to quantify the impact of the guest satisfaction initiatives. I know you've talked about it hitting some of labor and some of occupancy. I'm just not -- I don't have a great sense as to how many basis points that's effecting 2011 margins. And, as we go into 2012, what the boost could be as you anniversary those?

  • - EVP and CFO

  • Right. Let me take the second part first here. So, in terms of how we're going to deploy the cash, I think our capital deployment strategy will remain. First, it's investing in the business and then we'll hope to maintain reasonable leverage. We believe that we have reasonable leverage now and that our credit facility, even if we ramp that up on the revolver, we'd still provide for reasonable leverage. Then beyond that we'd return cash to shareholders. I think we remain committed to doing that and our board remains committed to doing that. I think that's evidenced by the additional $100 million worth of share repurchases that they authorized last week.

  • In terms of the impact of the guest service initiatives, I would say not all of them will continue at the same rate going forward. But if you'll look at the labor deployment that we're using now and the restaurant inspections, we believe that they are a significant driver to the AUV improvements that we're seeing. It's also going to help drive speed of service for us. And so, while you may not get the leverage that you may normally see in production labor, as we drive AUVs, we'll get significant leverage on things such as management comp, normal occupancy, depreciation and amortization. So, what we're seeing right now is that this is a worthwhile investment and is a significant impact to driving AUVs. I don't know that I would think about this all of a sudden being a cliff where all that stuff just drops off at some point in time, because it is driving volume.

  • - Analyst

  • Okay. Maybe it would be helpful if you could describe some of the items that are hitting occupancy line. You know, aside from just kind of putting more labor towards getting through-put, what's hitting the occupancy and the other restaurant expenses?

  • - EVP and CFO

  • Yes. I think it's occupancy and others. So, if you look at the occupancy side, what's really driving that is what we talked about on Qdoba. And so currently, the Qdoba impact on just the pure occupancy side is about 20 basis points. So, the 50 basis points, in addition to that, or the same, it's the inspectors that we have out in the field. That is hitting restaurant operating margins and it's also items related to maintenance and repairs. We're making sure that the restaurants are in good repair and make a good impression on our guests. And so our restaurant managers are being coached to be more diligent on that and take a look at their restaurants from a guest perspective and making sure that it makes a good impression when the guests walk in. We've been improving our guest satisfaction scores and want to continue to do that and not just have that be a one-time item for the guests.

  • - Analyst

  • So the inspection in the field right now, that's going to be an ongoing thing? You're not doing inspections to learn things to make changes that are going to be implemented? It's more of an ongoing program?

  • - EVP and COO

  • Jake, this is Lenny. I just wanted to describe that. The inspections are really just the beginnings of where we're going and it's sort of a catalyst for us to drive the service where we need it. We expect that we'll continue to invest in that way, but we may evolve the specifics of the program. So, today it's in the form of inspections and we have a system that provides immediate feedback. We'll probably always have some mechanism along those lines. I would suggest to you that we will also see that evolve over time into other methods of providing that feedback, potentially finding more efficient ways to do it. But I wouldn't say that as a result of those efficiencies we would decrease expense. We'd probably just reallocate it to other places where we thought we could use it to drive AUVs.

  • - Analyst

  • Okay, great. Thanks a lot.

  • - Chairman, CEO and President

  • Operator, I think we have time for one more question.

  • Operator

  • Okay. Our next question, final question then, comes from Peter Saleh of Telsey Group.

  • - Analyst

  • Great. Thanks. Just wondering if the restaurants that you refranchised over the past couple quarters, was there was any kind of royalty abatement or deferment of the royalty or have the franchisees been paying the royalties since day one?

  • - EVP and CFO

  • The restaurants that we have -- no, there have not been royalty abatements. So they pay royalties from day one.

  • - Analyst

  • Great. Thank you.

  • - Chairman, CEO and President

  • Thanks, everyone, for joining us and we will talk to you next quarter.

  • Operator

  • Thank you. This concludes today's conference call. You may disconnect at this time.