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Operator
Good morning, and welcome to IM Cannabis' second-quarter 2024 earnings conference call. Today's conference call is being recorded. At this time, I would like to turn the conference call over to Anna Taranko, Director of Investor and Public Relations. Anna?
Anna Taranko - Director Investor & Public Relations
Good morning, and thank you, operator. Joining me for today's call are IM Cannabis' Chief Executive Officer, Oren Shuster; and Chief Financial Officer, Uri Birenberg. The earnings press release that accompanies this call is available on the Investor Relations section of our website at investors.imcannabis.com.
Today's call will include estimates and other forward-looking information and statements, including statements concerning future results of operations, economic conditions and anticipated courses of action and are based on assumptions, expectations, estimates, and projections as of the date hereof. This information may involve known and unknown risks, uncertainties and other factors that may cause actual results to differ materially from those expressed or implied by such statements.
Factors that could cause or contribute to such differences are described in detail in the company's most recent filings available on SEDAR+ at www.sedarplus.ca and EDGAR at www.sec.gov.
Furthermore, certain non-IFRS measures will be referred to during this call and the term non-IFRS adjusted EBITDA loss will have to be referred to as adjusted EBITDA loss. Any estimates or forward-looking information or statements provided are accurate only as of the date of this call, and the company undertakes no obligation to publicly update any forward-looking information or statements or supply new information regarding the circumstances after the date of this call. Please also note that all references on this call reflect currency in Canadian dollars. With that, it is my pleasure to turn the call over to Oren Shuster, CEO of IM Cannabis. Oren, please go ahead.
Oren Shuster - Chairman, Chief Executive Officer
Thank you, Anna. Good morning, everyone, and thank you for joining us today. As I had already mentioned during our last call, the entire cannabis industry is changing. It is literally being pulled out of the shadows. In the US, the proposal is on the table to reschedule cannabis on a federal level. Israel rescheduled cannabis to facilitate access to patients suffering from many new indications. But most importantly for us, Germany, the largest economy in the EU legalized cannabis on April 1, 2024.
Since we are the sixth largest cannabis distributor in Germany, I would like to go into more detail on the impact the legalization add on the German cannabis industry. I don't think that many anticipated the tremendous impact that organization would have, specifically on the speed with which the organization has affected the market.
While there are many estimates of how the German market will develop, what they all agree on is that the German market is poised to deliver significant growth. As an example, Zuanic & Associates is projecting a market with a run rate of about USD2 billion by the end of 2025 according to BDSA estimates, the German cannabis industry is expected to reach approximately USD1.5 billion in total sales in 2024 and is estimated to grow to about USD3.7 billion by 2027.
I would like to put this growth into perspective by taking you for the details of our internal sales in Germany over the last five months. In March, we sold CAD307,000. In April, we sold tree CAD830,000, an increase of 170% versus March.
In May, we sold CAD1.12 million, an increase of 35% versus April. In June, we sold CAD1.63 million, an increase of 46% versus May. Overall, we sold 200% more in Q2 than we did in Q1 2024 before legalization. While the numbers are still small, they speak for themselves.
Without a doubt, the result of the liberalization have had a tremendous impact on our business in Germany. It is clear that we'll be focusing our resources where we expect to see the biggest growth opportunities and the best return on investment. At this point in time, this is the German market.
To ensure our accelerated growth in Germany continues in future quarters, we need to make sure that we are set up to deliver this growth. To achieve this. We have two clear targets. One, we need to have the right team in place; and two, keep our focus in building a consistent, stable supply chain. As a result, we are actively looking at our own business to make sure that we are allocating the resources to support the German business.
For example, our Israeli team is now working on building a new supply channel from Israel to Germany. At the same time, we're taking a good look at our Israeli business to see how we can maximize profitability. For our Israeli business, this translate into clear focus on the premium and ultra-premium market as well as active cost management to support sustainable profitability.
Moving on to the operational side of our Israeli business, we strengthened our position in the premium segment by launching flowr and Avant Brands with two strains. We'll launched and relaunched an additional 10 strains under the following premium and ultra-premium brands, BLK MKT, PICO and IMC Craft.
Our goal is to introduce our Israeli patients to our rotating portfolio of new and existing strengths. And in the previous quarters, we are continuing to clean our slow-moving nonpremium stock, clearing out old inventory for $0.8 million.
We also add an additional accrual of approximately $1.1 million for slow-moving inventory, which is a conservative estimate. The impact of this can be clearly seen in our cost of sales, gross margin, and in the gross profit. Uri will go into further detail when he takes you through the numbers.
I would like also to give you a short update on where we are with the reverse merger with Kadimastem. On May 28, 2024, the company announced the termination of the preliminary term sheets signed on February 18, 2024, with Kadimastem. Due to recent changes in the cannabis market, specifically in Germany where the company operates and other consideration not related to Kadimastem, the company has decided to cancel the planned reverse merger and to remain an active public company with the current cannabis operations.
Before turning the call over to our Chief Financial Officer, Uri Birenberg, I would like to put Q2 2024 into perspective. Q2 2024 was a game changer for us with the legalization in Germany. I see tremendous potential for growth. We are actively looking at our entire business to make sure that we are allocating the necessary resources to the German market to support further accelerated growth. I will now hand the call over to Uri, who will review our second quarter 2024 financial results. Uri?
Uri Birenberg - Chief Financial Officer
Thank you, Oren. Our Q2 results were mainly impacted by the following points. Our revenue in Q2 increased by 11.7% versus Q2 2023. This growth was driven in part by the 129%. Germany grew in Q2 2024 versus Q2 2023.
Our selling price per gram of dried flower also increased 21% in this time period to $6.09 per gram. In addition, as a result of last year's restructuring, our operating expenses continued to decrease by 21% versus Q2 2023. On the other hand, we cleared old raw material and accrued for slow-moving stock for about $1.9 million and the mid-April Oranim agreement revocation resulted in reduced revenue and expenses versus previous periods.
I will now take you through the overview of the Q2 2024 financial results for the company's cannabis operations. Revenues for Q2 2024 were $14.8 million compared to $13.2 million in Q2 2023, an increase of $1.6 million or 11.7%. The increase is mainly attributed to accelerated growth in Germany, revenue of $2 million net and decreased net revenue in Israel of $0.4 million, which consist of Oranim deal cancellation effect in decreased revenue of $2.4 million.
Total dried flower sold in Q2 2024 was approximately 2,333 kilogram with an average selling price of $6.09 per gram compared to approximately 2,128 kilogram in Q2 2023, with an average selling price of $5.04 per gram, which is an increase of 21%.
Cost of revenue for Q2 2024 were $13.9 million compared to $9.5 million in Q2 2023 an increase of $4.4 million or 46.6%, mainly due to the increase in company revenue related to costs of approximately $2.8 million, clearing of our raw materials of approximately $0.8 million and accrued for slow inventory of approximately $1.1 million.
Gross profit for Q2 2024 was $0.8 million compared to $3.5 million in Q2 2023, a decrease of 75.6%. The downside is attributed mainly to the clearing of old inventory, accrual for slow-moving inventory of approximately $1.9 million and slow-moving stock that was moved out at lower prices.
Company fair value adjustment was 0 and $0.3 million for the Q2 2024 and Q2 2023, respectively. Gross margin after fair value adjustment in Q2 2024 was 6% compared to 26% in Q2 2023. G&A expenses in Q2 2024 were $2.2 million compared to $2.4 million in Q2 2023, a decrease of $0.2 million or 9.5%. The decrease in G&A expenses is attributed mainly to the insurance of approximately $0.2 million.
Selling and marketing expenses in Q2 2024 was $1.5 million compared to $2.6 million in Q2 2023, a decrease of $1.1 million of 44%, mainly due to the duplication of Oranim agreement of $0.6 million and decrease in salaries and professional services of $0.4 million.
Total operating expenses in Q2 2024 were $3.7 million compared to $5.2 million in Q2 2023, a decrease of $1.5 million or of 29%, mainly to the decrease in salaries of approximately $0.4 million, issuance of $0.2 million, depreciation expenses of $0.3 million, and professional services of $0.2 million.
Non-IFRS adjusted EBITDA loss in Q2 2024 was $2.3 million compared to adjusted EBITDA loss of $0.5 million in Q2 2023, a decrease of 357%. Net loss in Q2 2024 was $3.5 million compared to $3.7 million in Q2 2023. Diluted loss per share in Q2 2024 was $0.23 compared to a loss of $0.26 per share in Q2 2023. That's on the balance sheet.
Cash and cash equivalents as of June 30, 2024, were $0.7 million compared to $1.8 million on December 31, 2023. Total assets as of June 30, 2024, were $40.2 million compared to $48.8 million on December 31, 2023, a decrease of $8.6 million or 17.6%.
The decrease is mainly attributed to the Oranim agreement cancellation of $9.5 million of which mainly attributed to goodwill, $3.5 million; intangible assets, $1.4 million; inventory, $0.8 million; trade receivables, $1.3 million; and property plant and equipment, $0.8 million; and reduction of cash and cash equivalent of $0.3 million.
In addition to owning relocation agreement effect, there is a total asset increase of $0.9 million, mainly due to an increase of $5.8 million in trade receivable, offset by $3.4 million reduction in inventory. Reduction of cash and cash equivalents of $1.8 million and reduction of $0.7 million in intangible assets.
Total liabilities as of June 30, 2024, were $34.7 million compared to $35.1 million on December 31, 2023, a decrease of $0.4 million or 1.1%. The decrease was mainly due to the Oranim agreement, cancellation of $6.8 million of which mainly attributed to a decrease in PUT option liability in the amount of $2 million, a decrease in purchase consideration payable in the amount of $2.2 million, a decrease of $1.6 million in trade payables, a decrease of $0.4 million in lease liabilities, and a decrease of $0.3 million in deferred tax liability.
In addition to Oranim revocation agreement effect, there is a total liabilities increase of $6.4 million, mainly due to increase of $6.2 million in trade payables, offset by a $1.7 million reduction in other accounts payable. The company is planning to finance its operation from an existing and future working capital resources as well as from it's a variable credit facility. And we'll continue to evaluate additional sources of capital and financing as needed. I would now like to turn the call back to Oren for closing remarks.
Oren Shuster - Chairman, Chief Executive Officer
Thank you, Uri. This quarter was impacted by the clearing of old raw material and the accrual for slow-moving stock. That said, we clearly see the impact the legalization has had on our German business. We were well positioned to take advantage of the growing market, delivering 200% increase in sales in Q2 versus Q1.
We are actively making sure as we are allocating the resources and support the German business needs to deliver further accelerated growth. I will now hand the call over to the operator to begin our question and-answer-session. Operator?
Operator
(Operator Instructions) Scott Fortune, Roth.
Scott Fortune - Analyst
Yes. Thank you and thank you for the questions. Oren, just wanted to provide a little color on additional sourcing of supply for the German market. That seems to be the bottleneck there. You're well positioned with infrastructure and allocated resources to support that.
But cannabis is being sold through the pharmacies. And what are you seeing as far as new pharmacies coming on board? There're 2,000 to 3,000 pharmacies that offer canvas or the 18,000. But just your keys to IMCC brands getting into the pharmacy and looking or the pharmacies looking for certain supply amounts. Just touch base on the supply bottleneck and how you guys are addressing access and more sourcing of supply?
Oren Shuster - Chairman, Chief Executive Officer
Okay. Thank you for the question, Scott. I do agree with you. The supply is the key today in Germany. And luckily, we have our own sources of supply. And once the legalization has started, we increased the quantity that we are ordering to Germany.
And I think that we can see that in our results in Q2. And we will get more supply from our current suppliers. Concurrently, we will come with more suppliers to the market. In Q3, we will start to have sales from Israel, product supply from Israel, we will start to sell it in Germany.
And that's a complete new channel. And the Israeli market is our market. We're based here. It's very easy for us to come with the supply from Israel. There is excess of supply today in the Israeli market. So we believe that it can be a very good and unique channel.
We want to be alone, obviously, but we are the only Israeli with the operations today in Germany. And besides that, we are -- we will come also with premium and ultra-premium. I think that we announced that we are going to launch BLK MKT in Germany. We have exclusive agreement with the German and the Swiss market.
So we are working very hard on adding more supply. And we will start to see soon more supply in the German market. So it's something that is coming now to the market.
Scott Fortune - Analyst
Great. A follow up on that. The supply that you're sending from from Israel, is that going to take down different supply and selling opportunities in Israel or this is additional supply? And just follow up on that. As far as the German market is concerned, right, your have private payers now.
You mentioned you're getting into that premium segment, but this has been more of a mid-market, the supply agreements you've been selling. Agreeing to is kind of serving that mid-market. Just point us towards the trends in Germany, and where -- the different categories that you're selling into in the German side?
Oren Shuster - Chairman, Chief Executive Officer
Okay. That's a good question. So there is a difference -- big difference between the markets. In Israel, we are focusing on the premium and ultra-premium segment. And most of it, we are importing from Canada today. In Germany, we believe that most of the market will be mid to low.
So in Germany, our strategy is to focus on the mid-market. But we're going to have the full spectrum of the products they're starting from ultra-premium down to, I would say, mid-low. And so it's a different approach in the market. When I spoke about the Israeli market, I meant mid-market product from others Israeli growers that we are buying in Israel and selling in Germany.
Scott Fortune - Analyst
Got it. That's helpful. And last question for me is, are you needed -- obviously, you're shifting a lot of resources, allocating that towards the German market and just kind of step us through the infrastructure in place. But additional cash outlays needed to support that market, being in front of the prescribing doctors or working with the pharmacies. Just kind of idea of where the resources are needed to continue to grow pretty exponentially in the German market.
Oren Shuster - Chairman, Chief Executive Officer
So I think that definitely supply is number one issue today in Germany. If we are speaking about the channels today, the channel is pharmacies. That's the main point of contact. And we see, like you said, increase in the number of pharmacies, more competition, more players.
For us, the main focus, like I said, is the supply. We feel very comfortable with the market. And with our ability to have the market access. We are working in this market since 2019, so we are well established in the market.
It's more about bringing the right products in the right pricing. And I think that we understand very well the market. We are very experienced in that. Regarding the ability to support the operation and the import with the cash flow, we have a projection. We see that we can support the import. It's much easier to do it now.
We see the growth in the market. It's becoming a profitable business. So I don't think that that will be what will hold us from a growing and to keep the growth in the German market.
Scott Fortune - Analyst
Yeah. I appreciate the color. And I'll jump back in the queue.
Operator
Aaron Grey, Alliance.
Aaron Grey - Analyst
Hi, good morning, and thank you for the questions here. So I want to piggyback off what Scott was speaking towards with Germany. So you guys seem to have outperformed in Germany, certainly in terms of a percentage basis, but even on some potential absolute dollars versus some others that we've heard from the public markets.
So what would you attribute being key to the success in your view, given that you're not vertical right? Would it be more so your relationships with doctors, communications with patients? Maybe some detail in terms of your go-to-market strategy to what drove such -- that strong growth quarter over quarter there? Thank you.
Oren Shuster - Chairman, Chief Executive Officer
Okay, good morning, Aaron. Thank you for the question. So like I said, we're well established in the market. We have a familiar brand. In 2023, we had the number one selling SKU in the market. We are number six between the distributors -- more than 60 distributors in Germany. So we are well positioned.
And with the legalization, like I mentioned, we worked immediately on adding more supply. So we started to get more supply that we could sell. And that's one of the reasons that we grew more than the others.
From the beginning, it was like a strategic target for us to get more supply. And that's the focus. And that's the main reason because we have a good reputation in the market. So for us, it's mainly, like I said, about the supply.
Regarding the market presence and market access, I feel very comfortable. We have very good relationship with the pharmacies. And we have the support. We have the support from the cannabis community in Germany, which is very important because we work very tight with the influencers. We are well connected in the community. So I think that it's a result of few years of their hard working.
Aaron Grey - Analyst
Okay, great. Appreciate that color there, Oren. Second question for me, just on the gross margin. You guys had some callouts in terms of some inventory clearance and some accrual for some slow-moving inventory. Looks like ex those impacts would have been around 18%.
Just want to get some color in terms of the go-forward gross margin. How that's looking, particularly if any of this changing and having to source material for Germany? Might have some impact on the gross margins going forward, depending on the cost of that?
Oren Shuster - Chairman, Chief Executive Officer
Okay. Thank you. It's true. Our gross margin reduced significantly because of the inventory --
Uri Birenberg - Chief Financial Officer
Clearance and accrual. yeah.
Oren Shuster - Chairman, Chief Executive Officer
First of all, it happened in Israel, not in Germany. We don't have any access stock in Germany. And whatever we are selling, it's a part of it. It's connected or mainly connected to the change that we said that we are doing, that we are focusing on the premium and ultra-premium. We understand that other segments of the market are not the right segments. So it's part of this process.
And looking forward, we still have stock. We will continue and check the stock all the time to see what is sellable and what is not. I don't see a situation and now with the premium product that we are bringing that we are stuck with product.
We have more demand than what we are bringing. And in Germany, the situation is that whatever we can bring, we are selling. We know what we are bringing. So it's part of the change that the company is going through. But beside that we have a healthy gross margin.
Uri Birenberg - Chief Financial Officer
We can look basically on the gross margin this quarter is that we clean some of the, let's call -- we acted in a conservative way. We accrue for inventory that we are not sure that we will be able to fully serve. And we made everything right in order for our books, our financials to represent the current status of the company.
And basically after those cleanings and since we are monitoring it very closely on a quarterly basis, we believe that the gross margin in the upcoming quarters will not look the way it looks right now. This quarter is not a representative quarter that you can check the operation accordingly.
Aaron Grey - Analyst
Okay. Got it. Thanks for the color there. I'll jump back in queue.
Operator
Scott Fortune.
Scott Fortune - Analyst
Just a follow-up on gross margins and how you're viewing the German market as far as the margin side of things, offset by obviously the Israel side. Just kind of a little bit color on the margin cadence that's going on in Germany for your business right now.
Oren Shuster - Chairman, Chief Executive Officer
So we had good gross margin in Germany. Today -- we're about 40% this quarter in Germany. I think it's -- I think this is very early to predict what will be in the German market regarding the price pressure, when it will happen, if it will happen, it's still a very early stage in the market.
I believe that at some stage we will see a price compression in Germany. Anyway, we are getting ready for that because we've seen it in other markets, and I believe that everything will be faster in Germany. This is what we have seen until now. So we are getting ready for price compression.
As of now, we have good gross margins in Germany. And like we said, in Israel, we think that the changes we're doing, we will see the effect also in increased gross margin. How fast it will happen, if it will be next quarter, two quarters or three quarters, I don't want to say anything now. But that's the timeframe in my opinion.
Scott Fortune - Analyst
Appreciate the follow-up. Thanks.
Operator
Aaron Grey.
Aaron Grey - Analyst
That was just a legacy from prior. I don't have any additional questions? Thank you.
Operator
Okay. I don't think we have any further questions. (Operator Instructions) Oren, I don't think we have further questions.
Oren Shuster - Chairman, Chief Executive Officer
Okay. Thank you, operator, and thank you all for joining our call today.