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Operator
Good day, and welcome to IM Cannabis' second-quarter 2023 earnings conference call. Today's conference call is being recorded. At this time, I would like to turn the conference over to Anna Taranko, Director of Investor and Public Relations.
Anna Taranko - Director Investor & Public Relations
Thank you, operator. Joining me today are IM Cannabis Chief Executive Officer Oren Shuster and Chief Financial Officer Itay Vago. The earnings press release that accompanies this call is available on the Investor Relations section of our website at investors.imcanabis.com.
Today's call will include estimates and other forward-looking information and statements, including statements concerning future revenues, results from operations, financial positions, market economic conditions, product releases, partnerships, and any other statements that may be construed as a prediction of future performance.
This information may involve known and unknown risks, uncertainties and other factors that may cause actual results to differ materially from those expressed or implied by such statements. Factors that could cause or contribute to such differences are described in detail in the company's most recent filings available on SEDAR+ at www.sedarplus.ca and EDGAR at www.sec.gov.
Furthermore, certain non-IFRS measures will be referred to during this call and the term non-IFRS adjusted EBIDTA loss will hereafter be referred to as adjusted EBITDA loss. The company believes that the presentation of this non-IFRS information provides useful supplementary data concerning the company's ongoing operations and is provided for informational purposes only.
Any estimates or forward-looking information or statements provided are accurate only as of the date of this call, and the company undertakes no obligation to publicly update any forward-looking information or statements or supply new information regarding the circumstances after the date of this call. Please also note that all references in this call reflect currency in Canadian dollars.
With that, it is my pleasure to turn the call over to Oren Shuster, CEO of IM Cannabis. Oren, please go ahead.
Oren Shuster - CEO & Director
Thank you, Anna. Good morning, everyone, and thank you for joining us today. Before going into the market details, I would like to start off today by taking you through the initial results of the transformation IMC have been going through since Q4 2022.
We are singularly focusing on reaching sustainable profitability, which is supported by the two cornerstones we focused on in our last call in May. First, the strategic shift to focus on meeting patients and pharmacies' needs; second, rightsizing, restructuring to put the necessary resources behind the strategic shift.
In Israel, during Q2, we continued the rightsizing we started in Q1. We reviewed the entire business from the bottom up. We restructured to become a lean and agile business, able to respond quickly to the changes within our dynamic market. In the process, we reduced our headcount by 36% during the first half of this year.
In addition to the restructuring initiatives, we focused on accelerating the path to profitability through active cost management and margin improvement. Our goal was to optimize to drive further efficiencies while maintaining or even improving the services we currently give our patients. For example, we restructured our direct-to-patient delivery service, improving delivery time for the majority of our patient while reducing cost by about 30%.
The transition period and restructure we kicked off in Israel in Q1 has been challenging time for the team. I'm very proud of the effort they made, turning challenges into opportunities, identifying and driving the various initiatives to manage our costs and margins while maintaining sales. This enabled us to reduce our operating expenses in Israel by 42% versus Q2 2022 during this quarter.
Taking a look at Germany, the German team refocused and restructured in Q4 of last year, becoming lean and agile. By refocusing and restructuring, the flower sales in Germany actually accelerated in the six months after the restructure, growing significantly by about 35% in comparison to the six months before the restructure.
We grew more than four times as fast as the market during this period. While the strategic shift and the associated rightsizing and restructuring in both Israel and Germany was not always easy, it enabled us to make significant progress toward our goal of sustainable profitability while maintaining sales.
Our adjusted EBITDA loss was reduced by 83% versus Q2 of last year to $499,000. I have mentioned the importance of being lean and agile within our dynamic market several times. And I would like to use an example to show you why this is so important.
In June, the Health Committee of the Knesset, the Israeli Parliament passed a resolution to broaden access to medical cannabis, meeting the needs of the growing number of patients. Within the reform's framework, patients suffering from the following indication: metastatic cancer, epilepsy, Crohn's, colitis, dementia, autism from the age of five, MS, AIDS, Parkinson's, Tourette Syndrome and palliative care will have access to medical cannabis with regular prescription. They will no longer be required to obtain a license in order to receive medical cannabis.
Pending from final approval from the Ministry of Health, cannabis will be also be able to be used as first line of treatment as opposed to last resort based on medical discretion. In addition, the export process will be simplified. By allowing the growers to separate the post-harvest process from the growing process, we expect it will facilitate EU GMP certification. By easing the access to cannabis for more medical conditions and giving physicians the ability to use cannabis as first-line treatment, we believe the new legislation has the ability to accelerate market growth, which is extremely important in the Israeli market as the growth has been slowing recently.
IMC needs to be lean and agile to anticipate as well as to meet the needs of the new patient groups that will start to join the market on December 29, 2023. Additionally, we anticipate that the simplification of the export process will have the potential to accelerate the launch of our leading Israeli-grown strains in the German market.
In Germany, the first step of the legal reform, which we discussed in May, decriminalization, not-for-profit clubs, and private cultivation was expected to be finalized before the summer recess. The legislation has been delayed and is now expected sometime later this year.
Before moving on to the overview of the Israeli and German markets, I would like to underscore that the rightsizing and refocusing we have been working through since Q4 of last year was led by the strategic decision to exit the recreational Canadian market.
This allowed us to fully lean into our heritage as one of the pioneers in the Israeli medical cannabis market. Our extensive expertise within our highly regulated local market gave us a clear advantage when expanding into Germany, another highly regulated medical market. The strategic pivot to focus on the two largest national medical cannabis markets is clearly reflected within our organization post restructure.
24% of our employees are legal and pharmaceutical quality professionals where sales and marketing also make up 24% of our employees. This percentages mirror the pharmaceutical industry, underscoring our position in the medical cannabis markets. I believe this is the cornerstone for our success and stability within these two similar markets.
Now I will give you an overview of both the Israeli and German markets before handing over to Itay for the financials. In Israel, we are number one in the premium sector. We sell IMC-branded premium cannabis as well as leading Canadian premium cannabis brands for which we have exclusive distribution rights in Israel.
In Q2, we launched our second super premium indoor-grown Canadian brand LOT420 with two high THC strains. These two launches further our market leadership within the premium segment. In addition, we launched the PICO collection with four high THC flowers.
With this launch, we are testing the resonance -- small but super premium flowers and within the mid-range market segment. We also focused on integrating and optimizing our call center, one of the largest medical cannabis call centers in Israel. We are tracking and improving KPI such as average price, item per ticket, instant and future orders, on the job training, call simulations, and mystery shopper program round out our call center initiatives.
In Germany, we have started to take advantage of our fully licensed EU-GMP packing facility and our GDP logistics center to drive an additional revenue stream, offering cannabis services to other players within the German cannabis market, from quality and EU-GMP services to packing, warehousing and logistics.
We can offer end-to-end cannabis fulfillment services. We have started slowly offering warehousing and logistics services, onboarding four new customers within the first two quarters of 2023. The B2B services diversify our offering and income sources while improving the overall gross margin of our German business.
Turning to our IMC branded flower business in Germany, the team focused on solidifying the two new high THC strains that were launched in Q1 of this year. Overall, while we were able to see the initial results of the shift in strategy in Q1, in Q2, we leaned further into our objectives of sustainable profitability.
As Itay will explain while presenting the financial results, the associated restructure, along with the active cost and margin management, improved our gross margin and overall operating costs while maintaining sales, leading to a substantial decrease of 83% in our adjusted EBITDA loss. I look forward to seeing the effect of the reform of the medical cannabis regulation will have on the market in Israel, once physicians will be able to start writing cannabis prescriptions for the new patient group on December 29 of this year.
I will now turn the call over to our Chief Financial Officer Itay Vago who will now review our second-quarter 2023 financial results. Itay?
Itay Vago - CFO
Thank you, Oren. I will now provide an overview of Q2 2023 financial results for the company's continuing operations. Revenues for the second quarter of 2023 were $13.2 million compared to $12.7 million in the second quarter of 2022, an increase of 4%.
Gross margin before fair value adjustments in the second quarter of 2023 was 28% compared to 20% in the second quarter of 2022, an increase of 40%. Adjusted EBITDA loss in the second quarter of 2023 was $499,000 compared to an adjusted EBITDA loss of $3 million in the second quarter of 2022, a decrease of 83%. The decrease is mainly attributed to improved performance of the company's gross margin and general and administrative expenses such as cost reduction, cost efficiencies, and other corporate expenses reduction.
Total operating expenses in the second quarter of 2023 were $5.2 million compared to $7.8 million in the second quarter of 2022, a decrease of 33%. Most of the decline can be attributed to restructuring in Israel.
Gross profit for the second quarter of 2023 was $3.5 million compared to $2.2 million in the second quarter of 2022, an increase of 57%. The increase attributed mainly to increase the higher-margin sales of imported premium cannabis products and reduction of cost of sales.
Total dried flower sold in the second quarter of 2023 was approximately 2,128 kilos with an average selling price of $5.04 per gram compared to approximately 1,592 kilos in the second quarter of 2022, with an average selling price of $7.27 per gram. The decrease in average selling price was caused by increased competitivity within the retail segment.
General and administrative expenses in Q2 2023 were $2.4 million compared to $3.3 million in Q2 2022, a decrease of 28%. The decrease in the general and administrative expenses is attributed mainly to salaries of the employees derived from the restructuring plan in Israel and presented separately in the interim financial statements for the second quarter.
The main goal of the restructuring is to drive efficiencies and realize sustainable profitability. Selling and marketing expenses in Q2 2023 were $2.6 million compared to $3.1 million in Q2 2022, a decrease of 16%.
Operating loss in the second quarter of 2023 was $1.8 million compared to $5.6 million in the second quarter of 2022, a decrease of 69%. Net loss from continuing operations in the second quarter of 2023 was $3.7 million compared to a net loss of $3.7 million in the second quarter of 2022, driven mostly by higher gross margin and reduction in operating expenses and offset by finance income in the second quarter of 2022.
Basic loss per share from continuing operations in the second quarter of 2023 was $0.26 compared to a loss of $0.49 per share in the second quarter of 2022. Diluted loss per share from continuing operation in the second quarter of 2023 was $0.26 compared to a loss of $0.89 per share in the second quarter of 2022.
Cash and cash equivalents as of June 30, 2023, were $1.3 million compared to $2.4 million in December 31, 2022. Total assets as of June 2023 were $55.8 million compared to $60.7 million in December 31, 2022, a decrease of 8%. The decrease is mainly attributed to cash and cash equivalents and to inventory.
Total liabilities as of June 30, 2023, were $34.2 million compared to $36.9 million in December 31, 2022, a decrease of approximately 7%. The decrease was mainly due to the reduction in trade payables.
I would like to mention that the quarterly figures provided in Q2 financial statements and the accompanying Q2 MD&A include some immaterial updates and adjustments to the company's previously filed unaudited interim financial statements for the three months ended March 31, 2023.
The updated figures provided in the Q2 financial statements and Q2 MD&A that covered the Q1 2023 period supersede and replace the financial information for Q1 2023 filed on May 15, 2023.
The company is planning to finance its operations from its existing and future working capital resources as well as from its available credit facilities. And we'll continue to evaluate additional sources of capital and financing as needed.
In summary, the action we have taken since exiting the Canadian market last year and the associated restructure have significantly reduced our total operating expenses and improved our margin, leading to a substantial decrease in adjusted EBITDA loss as well as the other key measure as I have just mentioned.
I would like to turn the call back to Oren for closing remarks. Oren?
Oren Shuster - CEO & Director
Thank you, Itay. The strategic refocusing and rightsizing of the last few quarters has been a transition period for IMC as a whole. I am very proud of the team for pulling through this challenging transitional period while delivering on our objectives.
With that, I hand the call over to the operator to begin our Q&A session. Operator?
Operator
(Operator Instructions) Scott.
Unidentified Participant
Yes, thank you for the questions and good morning. Positive news on Israel from that side, that will start towards the end of the year and the patient base. But just want to get a little more color on the Israel market currently, what you're seeing.
Obviously, the premium side is holding up on the pricing side, but just a sense for the limited patient growth right now with inventory that's hitting the market and the pricing side of things. Just a little bit of an update on the Israel market as you look forward going to the new opportunity with the -- obviously with the new regulations being put in place. And then how does that affect the premium side for all those new indications that are coming on board? Just a little color there, that'd be great.
Oren Shuster - CEO & Director
Okay. Thank you very much, Scott, for the question. So what we have seen in the Israeli market is that the growth has been slowed significantly in the last year or so. And the new change in regulations, part of it is to open up the market. We see that the market today is highly competitive, especially in the retail side. Too many pharmacies, for example, for the number of patients, and we see that there is excess product in the market as well. So we feel a price compression in the market.
We don't feel it in in our segment, in the premium segment. It's a very strong segment still, and there are a few reasons for that. We believe that the change in regulations will affect the market. It might affect the market significantly. However, it won't be immediate. The new regulations will start only in December 29.
So I believe that we will feel the effect next year and it will take time for that to ramp up. So it's very difficult to foresee the exact number of new patients or how long it will take. But we think that it's a significant change that will affect the market in the coming years. And the fact that the new patients will be able to access the market with prescription only and that it won't be a last resort of treatment cannabis might have a significant effect on the market.
So I believe that this year and I don't know how long into next year, the market will be -- will continue to be highly competitive with the price compression. And we see that the price compression open up the market to a value, real value segment in Israel.
And so we're starting to see a picture of companies that specialize in the value or in other segments. So the market -- the shape of the market is starting to build up. And I think that we will continue to see this affecting then at least two to three quarters.
Unidentified Participant
Perfect. I appreciate that. And just expanding -- move into Germany to obviously the changes in Israel cannabis export process. But you mentioned you have onboarded four new clients to use your EU-GMP facilities. Do you have any color on those clients and candidates, and expectations of diversifying or just continuing to build out that Germany side with the capacity you have there? That would be helpful.
And the sense of -- obviously, we are going to be seeing the pilot program and the regulations come out here probably this week, but your sense of the removal from the narcotic side of things and how that affects or drives the business for you going forward?
Oren Shuster - CEO & Director
Okay. So we feel that the German market is evolving, and we see increase mainly in the self-payer segment and not the reimbursed, and the biggest growth in the German market. And we see that more companies want to go into the market and most of them don't have the facilities that require in order to access the market.
We have EU-GMP facility with GDP. We are very experienced in importing and the delivery of cannabis products in the German market. So we started to offer services to other players in the German market. We have done it very responsibly. And we started to onboard a few customers.
We had four customers that we onboarded from the beginning of the year. And we can give actually all the services needed to a new player. We build the pricing for that catalog of pricing, and this is what we are doing now. We are going to expand it; we have the capacity. For us, it's another stream of revenue that don't require any more investment for us.
So it's going to continue and going to extend. And it's a very nice source of revenue. It's not going to be the main focus of the company, but it gives us more exposure also to the market and better visibility as well as more revenues.
And regarding the regulations in Germany, we are waiting to see what the German government will come up with. If it will go out of the narcotic, we think that it might have a significant effect on the market because any pharmacy will be able to start and to sell cannabis.
And the big online distributors will be able to access the market freely. And Germany is a big market and with the ability to access to actually any pharmacy in Germany and the fact that it won't be no top narcotic, so less hurdle for the physician to prescribe. We believe that it affect the market. And I think that's still early to say what will be the magnitude of the effect and how long it will take before we will feel it.
Operator
(Operator Instructions) Aaron Grey.
Aaron Grey - Analyst
Thanks for the questions. So first one from me, I just want to turn back to Israel. Just in terms of some of the excess supply and pricing pressure, can you speak to what you believe is driving it more? Do you think it's more of the Israeli operators, the Canadian LPs? Who do you think is driving more of the excess supply and pricing pressure?
And do you feel like there's a need for a shakeout and rationalization and whether or not there are signs of that to help stabilize the marketplace? Thank you.
Oren Shuster - CEO & Director
Okay. Thank you for the question, Aaron. So it's a mixed. It's a mixed of important local growers. We have seen a change in the market, okay? Many of the players going out of the market. So the market is changing while we are speaking. And I believe that we will continue to see this change even before we will see the effect of the new regulations.
And like I said, we don't feel the price compression in our segment because there isn't any excess product in our segment and the demand is there. So I believe that, like I said, we will continue to see that. And the -- I'm sorry, Aaron. What was the second part?
Aaron Grey - Analyst
Just wanted to ask if there's any -- when that you believe shakeout will be needed if there's any signs of that to help bring a more rationalized marketplace.
Oren Shuster - CEO & Director
Okay. So I think that what we will see -- I think that the changes that the Ministry of Health published will be very significant. And before we will see those changes, I don't think that we will see any change in the market any significant change.
The market is changing all the time, but I think that this would be the most significant effects on the market. And it will enable, I believe, export from Israel and also a growth in the number of patients. It's still early to evaluate the pace and the magnitude very similar to the German market, but it has the potential to change the market significantly. So that will be the change, I believe, in the market that will change the dynamics as well.
Aaron Grey - Analyst
Okay. All right. Great. Thanks for that. And then just helping us as we think about a path to profitability, a lot of improvement in the quarter, again, getting close to breakeven there.
So gross margins, you've now seen pretty stable the past two quarters now. Do you think this is a good mark for us going forward high 20s, maybe drifting to 30%? And then you just potentially see some top-line growth. It sounds like that might not come until 2024 given the expectations for Israel. But are those the main drivers that get us to that EBITDA profitability? Or do you think there's some more SG&A cost savings you'll realize help you get there? Thanks.
Oren Shuster - CEO & Director
So I think that they said that in the past, we will see the full effect of the restructuring that we've done only in Q3 because we have done the restructuring actually most of it in Q2. So the saving -- most of the savings we will see in Q3, and it will continue with us. So that the effect will be there definitely.
On the other hand, it's a highly competitive market. Like I said, in the near term -- okay, this year, I don't think that we will see any change in the market growth or any significant change. So it's very difficult for me to speak about -- to give a forecast because the market is not stable enough to do that now.
Aaron Grey - Analyst
Okay. All right. Thanks very much for the color. I'll get back in the queue.
Oren Shuster - CEO & Director
Thank you very much.
Operator
(Operator Instructions)
Oren Shuster - CEO & Director
Okay. Thank you, operator, and thank you all for joining our call today. Please follow along as we look to deliver on our goal of sustainable profitability. I look forward to speaking with you in the coming quarters reports. Thank you very much.