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Operator
Good day, and thank you for standing by. Welcome to IMAX's fourth-quarter 2025 earnings conference call. (Operator Instructions) Please be advised that this conference is being recorded.
I would like to hand the conference over to your speaker today, Jennifer Horsley. Please go ahead.
Jennifer Horsley - Senior Vice President, Investor Relations
Good afternoon, and thank you for joining us for IMAX's fourth-quarter 2025 earnings conference call. On the call today to review the financial results are Rich Gelfond, Chief Executive Officer; and Natasha Fernandes, our Chief Financial Officer. Rob Lister, Chief Legal Officer, is also joining us today. Today's conference call is being webcast in its entirety on our website. A replay of the webcast will be made available shortly after the call. In addition, the full text of our earnings press release and the slide presentation have been posted on the Investor Relations section of our site. Our historical Excel model is posted to the website as well.
I would like to remind you of the following information regarding forward-looking statements. Today's call as well as the accompanying slide deck may include statements that are forward-looking that pertain to future results or outcomes. These forward-looking statements are subject to risks and uncertainties that could cause our actual future results to not occur or occurrences to differ. Please refer to our SEC filings for a more detailed discussion of some of the factors that could affect our future results and outcomes. Any forward-looking statements that we make on this call are based on assumptions as of today, and we undertake no obligation to update these statements as a result of new information, future events, or otherwise.
During today's call, references may be made to certain non-GAAP financial measures. Discussion of management's use of these measures and the definition of these measures as well as a reconciliation to non-GAAP financial measures are contained in this afternoon's press release and our earnings materials which are available on the Investor Relations page of our website at imax.com.
With that, let me now turn the call over to Mr. Rich Gelfond. Rich?
Richard Gelfond - Chief Executive Officer, Director
Thanks, Jennifer, and thanks, everyone, for joining us today as we review our results for a record-breaking year and look ahead to a very promising 2026. 2025 was a truly transformational year for the company in which we firmly established IMAX as a premier global platform for entertainment and events with a powerful position among out of home experiences and a content pipeline that continues to grow richer and more diverse. We finished with a record $1.28 billion in global box office, up 40% year over year. We captured our biggest share of the global box office ever, up 700 basis points year over year.
We achieved our highest grossing year ever for local language films with $405 million worldwide with 67 international releases from 14 countries, including two of our top five in Ne Zha 2 and Demon Slayer: Infinity Castle. And we drove significant network growth with agreements for 166 new and upgraded IMAX systems and 160 systems installed worldwide including 8% network growth in the rest of the world.
We are an unqualified winner in a complex entertainment landscape. Signs of our impact are everywhere. Studios put IMAX front and center in their marketing campaigns, driving record indexing and enormous media value for our brand. The New York Times, Wall Street Journal, and Los Angeles Times have all published features, highlighting our unique success. Our stock is among the best performers in global media and entertainment, up over 44% in 2025.
IMAX releases earned 58 Academy Award nominations including 5 of the 10 Best Picture nominees. Every one of Warner Brothers 30 nominations was for a film that played in IMAX, including Sinners which was shot with IMAX film cameras and One Battle After Another which received an IMAX 70-millimeter film run. We delivered at least 20% of the domestic opening for Sinners, One Battle After Another, and F1.
Our financial results reflect our progress and the strength and incrementality in our model. We beat projections across almost every key financial metrics setting several company records. We delivered a record $410 million in total revenue in 2025. We achieved double-digit percentage beats on original consensus estimates for adjusted EBITDA and EPS with $185 million and $1.45 respectively for the full year.
We delivered a 45% EBITDA margin, a record and our first time breaking 40 since 2019, record operating cash flow of $127 million for the full year. And in the fourth quarter, we delivered record box office and over 50% growth in adjusted EBITDA and adjusted EPS. We expect another outstanding year in 2026 with a projected $1.4 billion in global box office, 160 to 175 system installations worldwide, and total adjusted EBITDA margin in the mid-40s range with a floor of 45%. And through 2028, we aim to drive revenue growth at high-single to low-double-digit compound annual growth rate, adjusted EBITDA margin of over 50% by 2028, adjusted EPS growth at twice the rate of revenue, and free cash flow conversion of approximately 50% in 2026 and growing.
We believe we are far from our peak but rather in a period of evolution and growth. With superior immersive technology and unmatched scale, IMAX is the premier global platform for blockbuster content. And blockbuster content continues to grow in importance across the global ecosystem. The world's greatest filmmakers, studios, and even streamers are leaning into blockbuster theatrical releases as drivers of IP and value throughout the chain. As this trend accelerates, IMAX becomes an increasingly valuable player. We're the only game in town with a global platform, content portfolio, and well-recognized brand. We are able to leverage the shift to premium and consumer demand for great out-of-home experiences.
And with a very strong slate booking all the way into 2029 and an expanding total addressable market for IMAX systems, we are capitalizing on our strong position and delivering for our shareholders. The slate for '26 is arguably the strongest we've ever seen highlighted by massive Filmed For IMAX tentpoles, headlining a record of at least 12 Filmed For IMAX releases worldwide, including Christopher Nolan's The Odyssey, the first theatrical feature shot entirely with IMAX film cameras. Tickets for select IMAX 70-millimeter showings sold out a full year in advance, and we will have 40 film locations for The Odysseyâs debut in July. The Mandalorian & Grogu, the big screen debut of the massively popular Disney Plus former TV series from director Jon Favreau who crafted the film with cutting-edge technology specifically for IMAX screens. Dune: Part Three, the next installment in Denis Villeneuve's franchise and the first of the series shot with IMAX film cameras. And next month, Project Hail Mary, a Filmed For IMAX space adventure that is earning excellent buzz and will screen in IMAX 70 millimeter across 16 locations, an indicator of strong indexing for recent releases.
Highly anticipated family releases at a time when family films are leading the box office, and IMAX is capturing a greater box office share of family films than ever before including the Super Mario Galaxy Movie which we're hearing is testing extremely well, Minions 3, and Toy Story 5. The previous installments of these films all grossed near or above $1 billion. A diverse collection of distinctive and filmmaker-driven releases that we believe holds real upside from Michael to Zach Creggerâs Resident Evil, another strong offering of local language films from around the world including the eagerly awaited sequel Godzilla Minus Zero from Japan and the Indian epic, Ramayana. And finally, Barbie director Greta Gerwigâs Narnia, a pioneering partnership with Netflix that we believe will deliver greater value to our exhibition partners.
Furthermore, we are already 60% booked for 2027 with blockbusters including Top Gun Maverick and F1 director Joe Kosinskiâs Miami Vice which will be Filmed For IMAX; Star Wars: Starfighter from Deadpool and Wolverine director Shawn Levy, the film looks to be a throwback to the galaxy-spanning adventure of the original trilogy; The Thomas Crown Affair from Academy Award nominee Michael B. Jordan; Avengers: Secret Wars; and The Batman 2. And for '28, we look forward to being involved in Sam Mendes' groundbreaking Beatles four-film event. With two months down in '26, we feel good about our projected box office for the year as we enter one of the most promising periods.
Our global box office in January was up 16% year over year. Avatar: Fire and Ash extended our success with that franchise earning more than $188 million in IMAX as sixth highest grossing release of all time and our highest indexing of the series with 13% worldwide. The Chinese New Year holiday delivered $28 million on the strength of Pegasus 3, our biggest Chinese title since Ne Zha 2. And we continue to diversify our content slate, securing an agreement with Apple to stream live broadcasts of Formula One World Championship races to IMAX locations this season and delivering a very successful exclusive opening of Baz Luhrmannâs Elvis doc epic.
We also continue to drive strong system sales and network growth worldwide particularly in underpenetrated, high-value, rest of the world markets where we installed a record 118 systems in 2025. We now work with more exhibition partners globally than ever before, 257 in total last year, up 28% over 2019. Surging demand for IMAX supported an expansion of our total addressable market to nearly 4,500 total zones worldwide, double our current systems in operation and backlog. To capture that opportunity, we're executing against our four-pronged strategy.
One, focusing on high-growth underserved markets. We've had tremendous success here, driving our biggest year ever for sales and installations in Japan in 2025, tripling our network in Australia since 2023, and making strong progress in France and Germany. Second, continuing to unlock new opportunities in North America. Domestic is an engine of growth for us with new and existing partners alike, dispelling the notion that this is a fully mature market. In 2025 alone, we struck agreements with each of the biggest exhibitors in the US: AMC, Cinemark, and Regal that advanced key strategic priorities, including new locations in Los Angeles and New York with Regal, and three new IMAX 70-millimeter film locations with Cinemark.
Third, identifying opportunities to add a second IMAX location in high-performing zones. For all our success with marquee locations in major metropolitan areas, we are still deeply underpenetrated in many, presenting an opportunity to grow within our best market centers. For instance, we have only five IMAX locations serving a population of 1.6 million people in Manhattan including our first new location in 15 years set to open in Battery Park. And we see a lot of opportunities in metropolitan areas including Chicago, Boston, San Antonio, and San Jose among others.
And lastly, finally, we continue to explore innovative deal structures that leverage our liquidity. Given our strong balance sheet and momentum, we can help our partners get more IMAX into their circuits quickly through upfront capital expenditures that pay for themselves given our strong market share gains and the impressive film slate lying ahead.
In sum, 2025 was a transformational record-breaking year for IMAX. We exceeded our targets for financial performance and finish with a strong fourth quarter. We drove great results for our exhibition partners breaking box office records as fans, filmmakers, and studios clamor for more of the IMAX experience. We continued network expansion with significant runway to grow further even as we captured a record share of the global box office. In every way, we've leveled up our performance. With an incredibly promising slate locked in for the next several years, we continue to believe the best is yet to come. We're focused on strengthening our position, executing with financial discipline, providing the most immersive entertainment experience on the planet, and delivering for our shareholders.
Thank you all. And now, I will turn it over to Natasha.
Natasha Fernandes - Chief Financial Officer, Executive Vice President
Thanks, Rich, and good afternoon, everyone. In a time of limitless entertainment options and more discerning global audiences, IMAX delivered record fourth quarter and full-year results, exceeding our guidance and street expectations across key measures. Fourth-quarter box office was $336 million, up 16% versus the prior Q4 record, driving full year box office to $1.28 billion. We captured a record 3.8% of global box office, up 700 basis points year over year, underscoring the increasing value the IMAX platform delivers to exhibitors and to the broader industry. Strong demand for the IMAX experience also drove us to the high end of our installation guidance with 160 systems installed in 2025, up 10% year over year. As we keep our focus on delivering value for shareholders from a profitability perspective, our operating leverage resulted in an adjusted EBITDA margin of 45% for full-year 2025, above our guidance of low 40%. And adjusted EPS reached a new full-year record of $1.45, an increase of $0.50 year over year.
Importantly, these results translated into our highest ever cash from operations of $127 million with cash conversion directly benefiting from the margin expansion. Our standout 2025 financial results once again illustrate the uniqueness of IMAXâs operating model and position as a leading entertainment platform. And we believe the momentum is carrying into 2026 as we look toward the exceptional slate. With all the major tentpole Hollywood releases still in front of us, many with breakout potential, we believe we are well positioned to achieve another year of strong performance.
We expect IMAX box office will build through the year, with Q1 representing the lowest box office quarter. Specifically in China, we expect a more balanced year as opposed to 2025 where 46% of Chinaâs box office was in Q1 as two of the largest local language titles, Once Upon a Time in the Middle East and Penghu did not make it into Chinese New Year and will likely release mid to late this year along with there being a more balanced and compelling Hollywood release setup for Greater China.
Taking a closer look at our Q4 and full-year 2025 results, we had a strong close to 2025 with fourth-quarter revenues up 35% year over year which drove us to a full-year revenue record of $410 million, an increase of 16% over 2024's full-year revenue of $352 million. Gross margin continues to grow faster than revenues, clearly demonstrating the value proposition of our business model which enables a high level of incremental profit flow through as we scale our platform and grow box office. Q4 gross margin was at a 58% margin, a 540-basis-point improvement over the prior-year period while full-year gross margin was $246 million at a 60% margin, up 600 basis points year over year.
Looking at our results at the segment level, Content Solutions revenues grew significantly driven by higher box office with fourth-quarter revenues of $38 million or 50% growth over the prior-year comparative period and full-year content revenue growth of 21%. We have continuously focused on diversifying our content offerings and sought to outperform expectations, and 2025 displayed the success of our strategies. Every quarter of 2025 had a different content storyline enabled by our diverse programming strategy.
Q1 box office was local language driven. Q2 into Q3, our Filmed For IMAX program delivered some of our highest indexing levels in our history. Q3 benefited from a diverse mix of local language, horror titles, and alternative content. And Q4 anchored the year with large Hollywood tentpoles.
Fourth-quarter Content Solutions gross profit was $22 million while full-year Content Solutions gross profit of $100 million grew 50% year over year, more than twice the rate of revenue, actualizing the proof point of the significant operating leverage in our model. As a result, we delivered a 66% gross margin for 2025, a substantial increase of 1,260 basis points from the 53% in 2024.
Turning to our Technology Products and Services segment. Fourth-quarter revenues were up 32% year over year with a gross profit margin of 58%, up approximately 500 basis points year over year, while full-year revenues for the segment grew 16% with a gross profit margin of 57%, up approximately 400 basis points year over year driven by higher systems installed under sales arrangements, growth in box office driving a higher level of rental revenues, and increasing maintenance revenue associated with the growing network.
In the fourth quarter, we installed 65 systems, up from 58 last year. For the full year, installations reached 160 systems at the high end of our guidance, driving 3.5% growth in our commercial footprint led by 4% growth in our domestic network and just over 8% in the rest of the world, a very strong result reflecting our growth prioritization. We're expanding in the strongest box office markets including the US, Japan, France, and Australia. Japan grew almost 20% while Australia more than doubled its footprint.
We believe growing in our strongest markets will both scale our platform and meaningfully increase our network productivity. And the engine for future growth remains strong as we completed 166 system signings in 2025, an increase of 28% year over year. More than 25% of the signings were signed and installed in the same year, reflecting the demand by our exhibitor partners to get IMAX locations quickly up and running to capitalize on the strengthening IMAX slate. We expect the same dynamic in 2026 given the outstanding film slate in front of us.
Turning to operating expenditures defined as research and development and selling general and administrative expenses excluding stock-based compensation with $29 million in the fourth quarter and $118 million for full-year 2025. Full-year operating expenses increased only 1% year over year, a much lower rate than the 16% growth rate in revenues, reflecting continued expense and cost discipline that helped to offset the impact of inflation and continued investment in the business. We will continue in 2026 to focus on optimizing our uses of technology and evaluating work processes to enhance productivity across our business as we aim to crystallize a high level of flow through to gross profit and to the bottom line.
Included in Q4 results is $22 million of one-time charges, $15 million for the strategic repurchase of over 99% of the convertible notes due 2026, and $7 million resulting from a non-cash goodwill impairment of the legacy SSIMWAVE business associated with the monitoring of content quality. We continue to lean in on our core business where we see tremendous opportunity to gain share and expand the network. We have been repositioning our streaming and consumer technology business to enhance our differentiation particularly in support of live streaming content across the IMAX platform as well as the evolution of our core DMR and system technologies. With this shift in strategy, we have also been reviewing and optimizing the cost structure of the SSIMWAVE business.
Overall, our strong operational performance led to record full-year total consolidated adjusted EBITDA of $185 million. Adjusted EBITDA grew 33% for the full year, more than twice the rate of revenue growth reflecting the operating leverage stemming from higher revenues coming from both box office and system sales. This resulted in an above expectation full-year adjusted EBITDA margin of 45%, up approximately 570 basis points year over year and placing us above our full-year guidance of low 40%.
While the year adjusted EPS was $1.45 up $0.50 driven by the strong profit growth, 2025 results reflect a 28% tax rate compared to 13% in 2024 or a year-over-year headwind of $0.16 per share. No tax benefits were recognized for the one-time charges in 2025, while 2024 tax rate was unusually low having benefited from an internal asset sale to more closely align intellectual property rights with global operations.
Turning to cash flow andthe balance sheet. Cash flow from operations of $127 million set a new full-year record, exceeding the previous high of $110 million in 2018. And full-year free cash flow which includes $28 million of investment in the IMAX network through joint revenue sharing systems was $85 million which equates to a record-adjusted EBITDA conversion of 46% or a conversion of 61% excluding this investment in network growth CapEx. We believe these results reflect the positive incrementality in our model as well as improvements in working capital, which we expect to continue as box office and our network expand.
Turning to investing cash flows. We continue to prioritize the use of our available capital to invest in the business including partnering with exhibitor customers to grow and upgrade the IMAX network through joint revenue sharing arrangements allowing us to benefit from the rising demand for IMAX and the stellar IMAX slate in 2026, '27, '28, and beyond. Our capital-light model and execution have resulted in a strong capital structure. As of year end 2025, we held $151 million in cash, an increase of 50% from year-end 2024 and $289 million in debt with a net leverage of 0.7 times.
During 2025, we strengthened our liquidity and reduced dilution risk through strategic transactions. We renewed and expanded our five-year revolving credit facility to $375 million, adding $75 million of liquidity. And in November, we refinanced our 2021 convertible notes with $250 million of new convertible notes at a very attractive 0.75% interest rate. And through this transaction, we simultaneously retired a vast majority of the 2021 notes with cash of $46 million to minimize dilution.
Importantly, we also entered into a capped call on the new notes, raising the effective conversion price from a company dilution standpoint to $57 per share. Together, the cash payment for the outperformance in the 2021 notes and the new capped call equates to approximately $70 million, strategically spent to maximize the opportunity for shareholders to benefit from the growth we expect in the coming years and, in our view, is akin in some respect to that of a share repurchase.
To sum up, we aim to build on the momentum in 2025, and as Rich shared, the table is set for '26 and '27 with mega titles like Odyssey, two Star Wars movies, Narnia, Dune, and Avengers; beloved proven family content including Toy Story, Moana, Minions, Shrek, and Frozen; large fan base video game IP such as Super Mario, Mortal Kombat, Zelda, and Minecraft; tier-1 superhero franchise films around Spider-Man, Batman, and Superman; as well as potential for new breakout IP like the upcoming Project Hail Mary film, music-centered content like the Twenty One Pilots concert and Michael, and new sports ventures such as the recently announced with Apple TV for live F1 races.
As we highlighted at our recent Investor Day, we believe we have a clear strategy to continue to expand our entertainment platform in 2026 and beyond to bring the IMAX experience to more audiences. We are focused on deepening our relationships with leading filmmakers and building new connections with a diverse array of content creators and studious. At the same time, we are aiming to grow our footprint, box office, and productivity of our network along with the value we can bring to our exhibitor partners. As we have shown, the growth in box office and our increasing network scale will positively impact our bottom line and cash flows given the incrementality in our financial model and our laser focus on keeping operating expenses as flat as possible.
Given these dynamics, we expect to drive total adjusted EBITDA margin to over 50% in the coming years. That's why we believe IMAX's position has never been as strong. We are focused on executing on significant opportunity in front of us to deliver on our guidance and expectations for 2026 and beyond and to drive ever-increasing shareholder return.
With that, I will turn the call over to the operator for Q&A.
Operator
(Operator Instructions)
Omar Mejias Santiago, Wells Fargo.
Omar Mejias - Equity Analyst
Rich or Natasha, can you give us an update on the state of the Chinese box office and the early start to the Chinese New Year? We saw Pegasus 3 start very strong and outperform initial expectations but just curious on how is the overall health of the market and the slate ahead.
Richard Gelfond - Chief Executive Officer, Director
So Omar, I don't think you can take 10 days and talk about the state of the Chinese box office. I think when you look at China, Chinese New Year was kind of a -- I'd call it a B slate this year and very similar to the slate in '24. What happened was there were a number of titles that were supposed to open for Chinese New Year, and they slipped and they weren't done in production and they moved them to this summer. So I think that's what accounted for kind of modest results during that period of time. But I think the summer will be better than we thought it would be because we thought those movies would have played earlier. So I think the result is more a matter of timing than it's a result of any trend in the Chinese box office.
Omar Mejias - Equity Analyst
That is very helpful and maybe my second question on local language and alternative content. You guys had a record year in 2025 with over $400 million in box office, recently announced a new deal with Apple for their F1 races, and based on your investor presentation, it looks like you have a big slate ahead, so how much runway does IMAX have to drive local language and alternative content box office alongside Hollywood content? Is there a certain limit to the growth of non-Hollywood content box office?
Richard Gelfond - Chief Executive Officer, Director
Well, I don't think we think about it that way, Omar. I think we try to program the best content for a particular market throughout the year. So I think one thing you're asking is, are you too stocked with Hollywood films where you can't do a lot of foreign language films? But again, it depends on when things are scheduled, how they're performing. We might slide something in if something is underperforming or move something if it is overperforming.
But there are a couple of very big international films this year. One is called Ramayana which is an Indian film that the director and producer are preparing for global release later this year. And again, I don't think anybody said, well, we had Ne Zha this year -- last year. So you just don't know how they're going to break out, but I believe there's enough runway and enough space to accommodate more in number of international films and local language films than we had last year, and we're pretty comfortable with how they look at the moment going out. And I think that's going to continue to be an important part of our business.
Operator
Eric Wold, Texas Capital Securities.
Eric Wold - Analyst
A couple of questions on pricing and those kind of come up in the past, Rich or Natasha. I know you can't directly control ticket pricing with your exhibitor partners, but can you talk about what you've seen maybe over the past year just maybe an average ticket price increase for IMAX showings as exhibitors look to take advantage of the shift in moviegoer demand? And does any expectation for additional increases play into your box office outlook for '26 or could that be an incremental upside driver if they do play into that demand with additional price hikes?
Richard Gelfond - Chief Executive Officer, Director
So I'm not sure what the numbers were for '25, Eric, but I do know that for '26, we've been -- again, we can't tell the exhibitors what price to charge. That's their decision, but I think given the strength of the slate and especially the number of event films coming out this year like The Mandalorian, like Dune 3, like Odyssey that there is potential for price increases in there. I think especially if you also look at the film releases coming out. I mean, historically, the exhibitors charged the same for film as they charge for digital and even coming out soon is Hail Mary in about 16 film locations.
So I think there are definitely instances where I think you could push the price higher. And if we ran theaters, we would certainly do that. And I'm hoping that at least where there are films in great demand of which there are a lot this year that the exhibitors would choose to test that.
Eric Wold - Analyst
And then just to follow up on that, you build out some of these emerging markets that are maybe a little bit newer to IMAX screens and build them out, can you talk about what you typically see with the exhibitor partners there on their pricing? Do they tend to be a little more conservative given the consumer may not be fully aware of the IMAX product of which is more in developed markets and they kind of ramp pricing from there, or they tend to be, I don't want to say aggressive, but maybe as aggressive as other developed markets at the get-go?
Richard Gelfond - Chief Executive Officer, Director
Well, we provide them as part of the sales process with what the IMAX premium is in different countries around the world. So I mean, they're aware, and that's one reason they buy in because they understand the price premium. They understand it more as a percentage than an absolute number because obviously in India, the ticket price could be different than it's going to be in Japan. So they have the tools to do that.
And I think the trend we've noticed is depending on the country, they charge a similar premium than they would somewhere elsewhere. So that's not really an issue. I think they understand how to maximize their profit.
Operator
Michael Hickey, StoneX
Michael Hickey - Analyst
Hey, Rich, Natasha, Jennifer, congrats, guys. First question, Rich, just on your film cameras, really remarkable run here you've had with Sinners in '25 and getting 16 Oscar nominations is really remarkable, and One Battle After Another as well which I think was under digital cameras.
Richard Gelfond - Chief Executive Officer, Director
No, sorry, Mike. We got like over 50 Oscar nominations overall.
Michael Hickey - Analyst
Totally, but I just focused on Sinners, but you're right. I mean, it's truly incredible. And '23, it was Oppenheimer. This year, you've got Odyssey, Dune, and you got your next-gen cameras with The Odyssey which are quieter and lighter. One, I guess, how do you know -- I'm curious how you're going to answer this, Rich. How do you know the right films to pick because some are obvious, but when you look at something like Sinners, I mean, that was not obvious, and obviously that's been an incredible success.
How are you -- and I'm sure it's an ecosystem thing, but how are approaching and finding the right films to pick? When you have this consistent level of success, obviously durable, what opportunities -- obviously, we see a lot of them, but I imagine your phone is ringing more than ever with installations, maybe a better opportunity to scale more, and 70-millimeter film opportunities or just relationships with filmmakers, talent, and your competitive moat overall. Just sort of curious how this builds your overall (technical difficulty) overtime.
Richard Gelfond - Chief Executive Officer, Director
So Mike, it's the perfect time to ask me that question because I have been out in LA for over a month right now, and I've been meeting with filmmakers, I've been meeting with studios, I've been meeting with producers, and you're quite right, the demand is very elevated from what it was before.
So I'll give you a couple of categories of answers, like something that never would've happened years ago, but like well-known filmmakers who will approach and will say, I want to do an IMAX film. And they'll actually do like a pitch us, and they'll come in and they'll tell us why -- what it's about and why they want to do it in IMAX and why it's important to them.
And that's the category -- and obviously, I can't say who, but last week, we got pitched by some very well known filmmakers, and it's a little bit off the beaten track. So if someone had sent in a script, we might not have been interested, but we are interested because it was very unusual. It doesn't fit in a box.
Another way which I think is really important is the relationships we have with existing filmmakers. So one example would be, we've done a lot of films with Joe Kosinski over the years. And then he did Top Gun Maverick, and obviously, it was a huge success and a huge success in IMAX. And then we did F1 with him which was not as well known IP obviously, and it became one of our top films of the year. So Joe is working on his next project which is Miami Vice, and he came to us and then we started talking to him about the different opportunities to shoot in IMAX and the different tools. We're still working our way through that.
And then it will be studios who will say, by way of example, Warner knows they've got 30 Oscar nominations, so they're looking at their slate, the people who run the studio, and they'll go to a filmmaker and they're saying, hey, have you thought of shooting this with IMAX film or IMAX digital cameras? So there's a lot of opportunities that come in.
And I think maybe the most promising one is the filmmakers who have worked with us before and films where IMAX are their desire to use IMAX technology. So a lot of ways, but having spent the last month with a level of meetings that I've never seen before and the types of talent coming in and executives, there's lots of projects coming in. And, without spending much more time on this, if you don't know the filmmaker that well, you look at their reputation, you look at other things that they've shot or what it looks like, a big thing for us is the filmmakers also leaning into the IMAX of it all.
And a great recent example of that was Ryan Coogler in Sinners as you probably remember. He made a pamphlet about aspect ratios. He talked a lot about IMAX everywhere he went, and that really helped a lot. So it's all of the above.
Michael Hickey - Analyst
The second question is for you. Narnia, very important film, very important partner, and (technical difficulty) Just curious, as you continue to (inaudible) or whoever on the team you're talking with, the sense that they're more motivated, Rich, to make this movie the best, do you also feel like that there's a bigger opportunity maybe in the future with this model that you've created here which obviously was (technical difficulty) or maybe your normal model. You use camera (technical difficulty) I guess sort of you're excited for Narnia, the input from Netflix, and the future opportunity you have seen with (technical difficulty)
Richard Gelfond - Chief Executive Officer, Director
So the first point, Mike, is that we make movies with filmmakers, and studios or streamers are part of the system. So Greta, as you know, came to us because she was excited about releasing in IMAX and together we planned to talk this through with Netflix and brought Netflix into the fold. So the most important thing is that Greta is incredibly excited, and when she thinks about how to make the movie and she thinks about the sets and she thinks about the magnitude and scale, she really leans. And it's too early to see a rough cut, but from conversations with her, I believe she's making a movie that's going to look fantastic in IMAX, and that's the thing that probably makes me the most confident.
In terms of the business model, I mean, Netflix has approached us about a number of projects since we did that deal with Greta. And some of them we did under different sorts of models like Frankenstein with Guillermo del Toro and a number of other things over time. And we're always talking about different ideas. My hope when I did this deal was this model is going to work so well, and I'm not talking about only the box office. But remember, the point of it is to create a buzz and a cultural event.
And I think when Greta releases this in IMAX, it will be a cultural event. And I think, they are going to get the benefit from that of increased streaming, hits after that. Remember it's a series of books. It's not a one-off, and it's going to help build an event, and I think that's what we really do.
So I'm very optimistic that when the IMAX audience sees that movie, this is going to be the kind of reaction which is going to lead to a number of good things.
Operator
(Operator Instructions) Chad Beynon, Macquarie Capital.
Chad Beynon - Analyst
You guys at the Investor Day and reiterated today talked about the high-single-digit, low-double-digit growth through '28 and hopefully beyond. I think a big component of that is the underpenetrated rest of world opportunity that you've spoken about. So Rich, what do you think the main catalyst is at this point? The business model makes more sense every year for these exhibitors. You're clearly putting up the results. Local language is working. So what's the next inflection point to grow the pipeline for that rest of the world?
Richard Gelfond - Chief Executive Officer, Director
So when you look at the slate going ahead this year, and I believe the financial returns that follow for the exhibitors, for us, we have talked a lot about that. But for the exhibitors, I think it just makes so much sense. And obviously exhibition has had its challenge in it's traditional industry, and I think it's certainly looking for growth opportunities for its network and its strategy, and I think they look at their box or someone else's box next door that's selling out, and it's getting very attractive paybacks. I think that's going to have a big influence.
Using some examples for markets in Japan in 2025, the per screen average was up an enormous amount from 2024. So the returns to the exhibitors are much more attractive. So it probably doesn't surprise you that there's a lot of activity coming out of Japan in '26, and our team was over there and there's a fairly large number of deals under discussion. Also, Avatar really did extremely well in certain areas like France and Germany where it was among the leading markets in the world in numbers that were a step change over the previous year, so there's a lot of activity this year, inquiries coming out of France and Germany. So I think in general it's looking at performance and trying to replicate it and bringing it forward.
But then you add some kind of obvious things like the slate this year, and there's lots of movies, as I said in my prepared remarks, whether it's Mandalorian or whether it's Odyssey or whether it's Dune Part Two, and I think people want to get open in advance of that. The people who opened before Avatar, we looked at the number, I don't recall, but I think we opened in like 27 theaters right before Avatar opened and when you look at the performance of those theaters by being open for Avatar, their ROI and their payback period were far superior to what would have been if they waited. And our team around the world is using that data and sharing it. And I think that's what's helping create a catalyst.
We're also being a little more flexible as we talked about in our prepared remarks, and using some of our capital in different places in the world where we know the results are reallly terrific. So I will use Japan again as an example, but the numbers were so strong and compelling and the payback periods are fairly short and the economics very good. So we're seeding some of those markets by using a small amount of our capital to help jumpstart them. So I'd say all of that.
Chad Beynon - Analyst
Appreciate it, guys. Good quarter.
Operator
Steve Frankel, Rosenblatt Securities.
Steve Frankel - Senior Analyst
Rich, you had a big install quarter in Q4. Given the demand situation, how much more can you ramp your team to take that to another level?
Richard Gelfond - Chief Executive Officer, Director
Yeah, it's just a question of timing, Steve. So if you ask me how many we could install in the fourth quarter, the answer is an awful lot because it's like -- analyze it like a supply chain. So can you order the parts in advance, can you do the design, can you deploy the teams? So in any given year, it's a much larger number than we're doing now. If you said to me, people want to open for Hail Mary in three weeks, it's more difficult to do that. But over the longer term, I never use the word infinite but you certainly could open a lot more if you wanted to. There's not much constraint on that.
Steve Frankel - Senior Analyst
Okay, great.
Operator
David Joyce, Seaport Research Partners.
David Joyce - Analyst
Given that you've got a lot of cash on your balance sheet now, how are you seeing your mix of sales versus JRSAs this year? Given that you've got more of that cash and it's a strong box office year, how are you thinking of the relative ROI between those approaches?
Natasha Fernandes - Chief Financial Officer, Executive Vice President
Hi, David. We see it as a lot of opportunity for us to use our balance sheet, and we talked about it in the Investor Day as well. But the opportunity to look at those top-performing zones and could we help the installation go faster by essentially seeding the money as Richard was just talking about and in return getting some sort of change in our deal type as well or change in our economics or standard economics so that we could get that return as well but have the theaters open earlier. And I think that that's the opportunity that we have with the strong balance sheet, with our liquidity position sitting at $550 million.
It is a significant opportunity in front of us to roll out our backlog at a faster pace and also look at more opportunities, and we talked about it at Investor Day of second screens or top-performing locations, flagships. And so we think that while we look at not only investing in our business with respect to our own technology and the way that we operate in the Filmed For IMAX program and we invested in cameras, there's also the opportunity to look at expanding the network.
And I think what's been great is, this past year, we expanded our domestic network by 4%, and we expanded our rest of the world by over 8%. And so we are using our capital in the right way right now, and we see the ability to ramp that up.
Operator
David Karnovsky, JPMorgan.
Kiscada Hastings - Analyst
Hi, this is Kiscada Hastings on for David Karnovsky. I just want to ask on SCO installs and upgrades this year. Is there any insight you can give us on expectations regarding market mix? You've been talking about more opportunities in the US and whatnot. Should we expect revenue per install and revenue per upgrade to be relatively stable year over year?
Natasha Fernandes - Chief Financial Officer, Executive Vice President
So generally, yes. I think that we have a standard selling price. Now, the opportunity is that as the box office grows and you would have seen it in the incrementality in our model in 2025, the JV systems, we have the ability to capture more box office there as our box office grows. So I think that as you look at the mix, we did guide towards 160 to 175 systems with a mix of 45% to 55% sales JV mix. So I think we're still tracking toward that. That's what we've guided publicly, and we'll keep working towards that.
I think the opportunity, though, is looking at how do we capture more from those JV locations as the box office grows there as well. And that was one of the significant contributors to us not only having this over 45% adjusted EBITDA margin but also our cash flow that came in at a record level.
Operator
Eric Handler, Roth Capital.
Eric Handler - Analyst
Just a little follow up to that last question. Wonder if you could talk about how you're thinking about capital allocation at this point. You don't have debt due until 2030. You should have more free cash flow than last year. How are you thinking about buybacks? You've had good returns with JRSAs, where else can you sort of invest internally that you think would get high returns as well?
Richard Gelfond - Chief Executive Officer, Director
So Eric, I think the best place we can invest is in our network growth, and that's because when you look at PSAs this year compared to last year, when you look at the films that we have in '26 slate, but maybe more importantly, you look at the backlog of films in '27 and '28, we have an insight that most operators around the world don't have which is we know what our slate is going to be going forward, and we have a unique perspective on how it's going to perform. And we have a perspective also on IMAX fits into the ecosystem. So if we have an opportunity to leverage our network growth or leverage our returns through maybe steering a deal one way or the other way, we think that releveling of IMAX is probably the best opportunity there is in terms of where to put our money.
Now I would also add that people didn't think of it this way, but Natasha mentioned it briefly in her remarks that when we issued our new convert and we took out the old convert, we could have taken out the shares that were in the money in two ways. One, we could have given people shares, or two, we could have used cash. And we took them out with cash which effectively lowered dilution and was analogous to a share buyback. So obviously we're open to being opportunistic in various ways, but we're very focused on how to capitalize on our growth.
Operator
Patrick Sholl, Barrington Research.
Patrick Sholl - Analyst
Just in terms of installing into like a second screen in the zone versus entering a new market, is there any difference in the return profile or the speed of getting to a steady state of PSAs?
Richard Gelfond - Chief Executive Officer, Director
There doesn't appear to be a difference because if we're putting a second theater in a zone or the exhibitor is, you see a very successful zone and the brand is well known there, so you're leveraging off of your previous success. And I know we've been saying for a while that we're going to do more of that, but we've actually taken some concrete steps with different exhibitors and identified specific locations where we would put a second screen in and are discussing with exhibitors. And seemingly, they have a more open mind to it than they did in prior years especially coming off the strong results in '25.
So I think you should model it as a similar return profile, but I'd be surprised if you didn't see some of that materialize this year.
Natasha Fernandes - Chief Financial Officer, Executive Vice President
Pat, the other thing to consider is that we have a very experienced team who is involved in the analysis of the returns on locations and really assessing what is best for the IMAX business. And I think that's one thing we've proven over the years is that as we continue to expand, we're expanding in locations that are returning to our bottom line as well, and we do analyze each of our locations as we look through signing new deals, signing upgrades, signing whether the second screens or flagships, and assessing to make sure that it hits our ROI hurdle.
Richard Gelfond - Chief Executive Officer, Director
Yeah, and I think I'd also like to remind you that the converts we issued, the interest rate is 75 basis points. So this is a well priced capital for us.
Operator
Drew Crum, Baird.
Drew Crum - Analyst
Rich I want to go back to the discussion around alternative content and the partnership with Apple TV for Formula One. It looked like the initial launch is US only. Do you have the ability to add international screens and more broadly speaking, how are you thinking about bringing more live sports into your programming next? With 2026 being a World Cup year, is that a consideration?
Richard Gelfond - Chief Executive Officer, Director
Sure. So the answer is, the international -- your first part of your question with F1. Apple only controls the North American rights, so we made the maximum deal we could have made with Apple. But we are exploring the possibility of looking at international races, and we are following up on that. But again, that wouldn't be through Apple. That would be through others, and we announced this in the last two days, so it's little premature to expand on it. But yes, we would be interested in finding a way to expand that.
In sports, we've been offered a lot of opportunities in all kinds of different sports. But sports is complicated. It's got to be the right formula, it's got to be the right match with the IMAX experience. These rights issues, as you know, are very complicated and expensive. So you've got to model it through and see which sports have a good return and which don't.
We have had some discussions about the World Cup, but again, there's interesting issues there because the finals of the World Cup are on the same weekend that The Odyssey opens. So it's not -- you can't just stick your finger in the air and say, oh, that would be a good idea because there's complicated issues around all of these. But again, there's a lot of interesting things going on and stay tuned, and I think some of them will come to fruition.
Operator
And I'm not showing any further questions. I'd like to turn the call back to Rich for any further remarks.
Richard Gelfond - Chief Executive Officer, Director
Yeah, so thank you very much, operator, and thank you all for joining us. Really appreciate people who have invested in us for a period of time because 2025 really brought the pieces together. And as a management team, we had high hopes, and we always believed that all the pieces could come together and put us in a new place. I have tried -- the quantitative results are evident in what we reported, and the qualitative ones are less evident to you, but if you were living my last month in LA, they would be equally obvious to you.
And it's very gratifying to be seen as a different company in such an important position not only in Hollywood but around the world. And I think our job is to make sure that we use that place and we use our momentum to continue the growth rate and maybe even make it higher and really capitalize on where we have come into and making sure that we take full advantage of that opportunity. And thank you all for joining us.
Operator
Thank you, ladies and gentlemen. This concludes todayâs presentation. We thank you for your participation. You may now disconnect, and have a wonderful day.