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Operator
Good day and welcome to the Haverty's fourth quarter and full year 2016 financial results conference call. Today's conference is being recorded. At this time I would like to turn the conference over to Mr. Dennis Fink, Executive Vice President and Chief Financial Officer. Please, go ahead.
Dennis Fink - EVP and CFO
Thank you. Good morning everybody. This conference call we'll make forward-looking statements which are subject to risks and uncertainties. Actual results may differ materially from those made or implied in such statements. We speak only as of the date they are made and which we undertake no obligation to publicly update or revise. Factors that could affect actual results to differ from our comments include economic and competitive conditions and other uncertainty as detailed in the Company's reports filed with the SEC.
Our President, CEO and Chairman, Clarence Smith, will now give you an update on our results and progress. Clarence?
Clarence Smith - President and CEO
Good morning. Thank you for joining our 2016 full year and fourth quarter conference call. We're pleased to report a strong fourth quarter performance which allowed us to beat the full 2015 and record our second best earnings-per-share ever.
Net sales increased 2.2% for Q4 to $220.6 million with comparable store sales up 2.5%. We had a good performance in written sales up 5.3%. Earnings-per-share for Q4 2016 were $0.51 compared to $0.41 last year. Earnings for the full year 2016 were $1.30 per share compared to $1.22 in 2015. Sales began slowly in the first quarter of 2016 as consumer spending weakened. As the year progressed we began to make up ground.
Throughout our year the business became more concentrated around major holiday sales. Accordingly, we have adjusted our advertising cadence around those events during this year and last year. A key sales driver continued to be increases in our average sales ticket, up 2.3% to $2,048. The 9th consecutive quarter that number has increased. Our in home designers were instrumental in approximately 20% of our sales an were a factor in these increases.
We had an increase in gross profit margin to 54% in 2016 compared to 53.5% in 2015. We had good execution on product mix and pricing which contributed a 40 basis points improvement. Our Haverty's branded merchandise provides a strong value and fashion statement to our customers.
We did have a positive LIFO impact in 2016 over 2015. We generated strong free cash flow of $30 million in 2016 which allowed us to pay a $21 million special dividend in December and to buy back $21.3 million in share repurchases during the year. We have an ongoing commitment to providing good returns to our shareholders while maintaining a strong balance sheet.
We ended 2016 with 124 stores serving 83 cities in 16 states with approximately 4.5 million square feet. The investments in store upgrades and the technology and warehouse investments we made over the past several years are important to present our products beautifully and to better serve our customer. In almost every case these investments of over $100 million have made a sharper, stronger and more fashion oriented. We have an exciting presentation backed up by the industry's leading state-of-the-art operating systems, our dedicated top drawer delivery and operation teams.
Almost all of our stores have undergone a major refresh or are newly opened. As part of the store improvement selling space for clearance items was removed or reduced. We opened a larger dedicated clearance store in Atlanta in late December 2016. This is in Gwinnett County, closer to our distribution center in Brazelton, Georgia. Total written sales for the past eight weeks including our full New Years week-end event are 3.5% higher than the same period last year and written comparable stores are up 1.5%.
The last three weeks written sales including the Presidents' Day holiday were up 7.5%. We were pleased to see the recent strong sales help us recover from the softer New Years event. We will open a new store in Greensboro, North Carolina and move back into a completely rebuilt store in Lubbock, Texas in the second quarter this year. We relocate to a new store Columbian Mall area in Columbia, South Carolina in mid-year.
We have four major remodeling projects under way that we expect to complete by early in the third quarter. We expect that our retail square footage will remain relatively flat for 2017. We completed the expansion of our Florida distribution center in 2016 allowing us to reduce inbound freight and to better serve the 29 stores covering the state. We will begin shortly a major expansion of our western distribution center in Coppell, Texas just outside of Dallas which will finish in the first half of 2018. Both of these are owned facilities.
We continue to invest heavily in the latest IT operating systems to make store management and distribution and delivery operations easier for our associates. We want to make sure that our teammates have the latest tools to serve our customers better than any of our competitors.
In 2017 we're concentrating on making improvements throughout the entire Company with a focus on improving the interaction with each and every customer. Home furnishings can be a very emotional purchase. It closely reflects on the personality of the homeowner and we have to fully understand that powerful tie to the customer.
We are dedicated to making the entire process of shopping and buying easier, smoother and genuinely enjoyable for our customer. This is the strength of the Haverty's brand. We have made major improvements in our website and the buying process with an emphasis on improving mobile transactions to make it easy to engage with us in any manner our customer wants. We offer an upgraded 2D and 3D planning system readily available to all of our customers either online or in-store.
Our fully transparent and integrated system allows a customer to have complete information all the way to a delivery date and time on our full merchandise line. For 2017 we believe our business will benefit as the housing strengthens in our regions and as the general economy improves. We're confident that we have a strong connection to our customer with the upgraded stores appealing and very value oriented merchandise and excellent personal service.
These will be the important drivers of our 2,000 sales results. Helping our customers' vision of their home come true is a compelling mission for each of us. I personally want to thank all of our associates for their continued dedication to our customers and to Haverty's. I have never felt so strongly about how well-positioned we are to serve and succeed at Haverty's and as our new marketing theme reflect Haverty's life looks good.
I'll now turn it back over to Dennis.
Dennis Fink - EVP and CFO
Thank you. I'm going to expand on just a few of the financial highlights mentioned in the press release last night and then we'll begin taking your questions pretty soon.
First of all, the diluted common stock earnings per share for the full year of 2016 reported is $1.30 as correctly stated in the press release last night. Please do take note that the actual common stock diluted weighted average shares outstanding for the year were 21,847,000. Rather than the 21,506,000 shares that was shown near the bottom of the statement of income page. So, again, the correct number is 21,847,000 that allows you to compute the $1.30 per share fully diluted earnings. We made that correction last night to the press release we displayed on our web page and in the filing we are making today. So be aware of that, please.
I wanted to only point out a few things. One, the timing of our written revenue is I believe, most people on the call will know, we write business at point-of-sale when the order is placed, the sale is placed by the customer, and we recognize revenue upon full delivery of the items.
When that takes place on an average two to four weeks later with probably a wide variation in that time, but that's an average. So we're also on a regular calendar monthly basis and we report the regular calendar for our quarters and also periods to date. So when us look at this, you have sometimes different number of weekends in a period and as we report interim results on sales, we try to put that on a basis where there's a similar number of weekends so that the trend can be determined. And that is the best indicator of the trend in business is our written sales since there is the lag in delivery. And although that's the more important number, the earlier number of written sales is more meaningful to analysts sometimes.
In any event, as us look over the last 20 weekends going back to October 1st, the total written sales for our Company are up 3.9%. That's a total number. And as Clarence pointed out, for the last eight full weeks our total written sales are up 3.5%. So for that purpose we have included the weak end of New Years in that 3.5% and it makes the whole period more comparable.
So that is informational. It tells you the trends since basically after Christmas is up 3.5%. As Clarence also mentioned, the pattern of business since right before New Years has been improving after a two week period where around the New Years holiday we were actually down about 4.2% in written business and then have built since that time to be where we are today.
I also wanted then to clarify in our press release we spoke of the other income for the 12 months $3.3 million from insurance recovery related to the construction of our Lubbock, Texas location by a winter storm and the $3.3 million is all showing in Other Income. The way we look at it is about $1.1 million, almost $1.2 million, of that gain is really offsetting the operating loss in the store, in the market that we have actually opened a temporary store while the new store is being constructed.
So whereas that is classified in Other Income, we look at it like a $1.1 million of that gain really directly offsetting and including in our operating income for all purposes.
The other thing to point out is just the guidance on LIFO. We have suggested that the gross profit although running very well so far for the year we're expecting that the LIFO reserve will basically flip back the opposite direction from what it was in 2016.
In 2016 the credit that we got from LIFO was largely from lower inbound freight rates that we had locked into in the middle of the year and we believe just with the turmoil in the steam ship lines that that advantage of lower rates will be turning around and that will possibly impact the LIFO reserve in the opposite direction this year something like 17 or 18 basis points as a negative this year versus a similar number that was a positive in 2016. So, we are pointing that out and that's primarily the reason we are guiding for a little lower gross profit margin.
That is really a very rough estimate on our part and we'll have to see how the year plays out. The LIFO charge our credit is is typically more heavy in the third and fourth quarter as we can measure the inflation year-over-year. Operator, that's all I have for now. We'll be glad to take questions.
Operator
Thank you. (Operator Instructions). We'll take our first question from Brad Thomas, with KeyBanc.
Brad Thomas - Analyst
Good morning, Clarence and Dennis.
Clarence Smith - President and CEO
Morning, Brad.
Brad Thomas - Analyst
How are you?
Clarence Smith - President and CEO
Good.
Brad Thomas - Analyst
Good. Good. I first want to follow-up on one of the comments you made, Clarence, about seeing more of your traffic around the holiday weekends. Is that something that you expect to continue here in 2017? And then you talked about adjusting your advertising? I guess more broadly, how do you see your advertising continuing to evolve this year?
Clarence Smith - President and CEO
Well, I think that will continue. We are seeing a little more concentration of business around holiday events. Some of that is [inaudible] fulfilled expectations not only for us but for the industry and not only our industry but the retail industry. I think more people are promoting around the holidays and that just stirs business up and we will stay with that. So we're looking market to market about how we present ourselves and what kind of intensity we do around those events and we adjust individually by markets based on our potential and what our coverage currently is. So, we'll continue to look at that. I don't think that's going to stop. I think the holiday events are more important every year.
Brad Thomas - Analyst
And within your gross margin guidance what are you anticipating in terms of sort of the competitive landscape for this year?
Clarence Smith - President and CEO
Well, I think we have given some guidance on margins there. Dennis just commented that LIFO is going to be a reversal for us. We want to keep our inventories very clean and I think there's a little bit of room, but we're not anticipating margins to go up from where they are right now.
Brad Thomas - Analyst
Yes. Yes. And then on the margin side again on the variable line it looks like you expect you will be able to reduce that a little bit from where it had come in, in 2016. What are some of the puts and takes and what's the opportunity you see to bring that variable line down in 2017?
Clarence Smith - President and CEO
It's largely related to the efficiency we get as volume would go up and that number will be high in the first half and, hopefully, we can see it coming down in the second half. The biggest single component of it is commissions, which do tend to vary directly with sales.
We have some new markets where there are some guarantees for sales persons and they are able to earn their way out of those minimum monthly amounts we get a reduction in the total cost, but the bigger part is really the warehouse and delivery operations as they fill up the trucks more and as they -- The more they're challenged to keep up with business the variable expense actually is lower is as a percent of sales because deliveries get bigger, people, just frankly, just are working to keep up with the volume and that is the primary place.
It's in the warehouse and delivery functions. Also what we call transportation, which is just moving the boxes with the prepped merchandise to the point of delivery and, again, as you fill up the trucks with higher volume the loads move at a fixed cost per load. We had that in variable, but it just gets more efficient as that happens. So it's largely a -- the answer is really it's largely a volume and efficiency issue.
There are more regulations about how drivers are tracked in term of their hours working and consecutive hours in driving and that sort of thing such that we have staffed up a little more and if we get the volume, we will see a reduction. It's really in the second half of the year, not the first half.
Brad Thomas - Analyst
Very helpful. Thank you so much.
Clarence Smith - President and CEO
Thank you, Brad.
Operator
And we'll move to the next question from Budd Bugatch, with Raymond James.
David Vargas - Analyst
Good morning, Clarence and Dennis. This is David on for Budd. Thanks for taking my questions.
Clarence Smith - President and CEO
Good morning, David.
David Vargas - Analyst
I was hoping I could get a little bit of clarity on the written sales that you mentioned in your comments, Clarence. For the last three weeks was it total written or written comparable sales that were up 7.5%?
Clarence Smith - President and CEO
That's total written was up the last three weeks 7.5%, which includes -- The President's day week was a week later this year. That's why you almost have to go back that far to see how the real current tone of business is.
David Vargas - Analyst
Yes. That was going to be my next question. So that encompasses the one week shift between the holiday last year and this year? (inaudible)
Clarence Smith - President and CEO
Yes it does. It encompasses when we start promotions for both years.
David Vargas - Analyst
Got it. Got it. And do you have a comparable written number for that same time period?
Dennis Fink - EVP and CFO
I don't have it exact, but the number would be about 1.6% or 1.7% lower for comps versus the 7.5% total.
David Vargas - Analyst
Okay. And that three week period is also in the total written sales for the past eight weeks that you mentioned in the release? Right? Just want to make sure of that.
Dennis Fink - EVP and CFO
Yes. Yes, it is.
David Vargas - Analyst
Okay. Great. Thanks. To follow up on the advertising question you mentioned that it's getting more expensive for retailers to advertise. How are you thinking about the dollars spent? Are you planning on that total amount spent on advertising going up or is it going to be more of a reallocation to different channels?
Clarence Smith - President and CEO
Well, the dollars will go up and there will be some reallocation, but as far as percent to sales we're not expecting that to go up. So the dollar -- we expect the sales to go up based on how we are advertising, but we are constantly re-evaluating our mix and are making sure that we do that the best possible in every market. So we're able to look at each market and analyze the mix there. So it's a game we play non-stop.
David Vargas - Analyst
Okay. Thanks. And one last question on the Presidents' Day holiday. Can you tell us what the strongest categories were for the holiday?
Dennis Fink - EVP and CFO
It's the same as the mix has been. Upholstery is still growing and bedding has been good. Those were the leading candidates, but that's what we have been seeing recently, too. So, not any change in our overall mix there.
David Vargas - Analyst
Okay. Great. Thank you very much for answering my question.
Clarence Smith - President and CEO
Thank you, David.
Operator
Thank you. We'll move to Anthony Lebiedzinski, from Sidoti & Company.
Anthony Lebiedzinski - Analyst
Just wanted to see if you could answer a couple thing here. So first, when you look at your market area, where did you see the best results and where perhaps maybe results weren't as good as you might have hoped for?
Clarence Smith - President and CEO
Anthony, we don't like to give a lot of detail on that, but I would say that we had a better performance where we had weather issues last year. So we did have some weather issues in the east that we didn't this year particularly around the holiday which made that perform better. But with the sales increase that we saw that I mentioned for the last three weeks of 7.5% we had good mix across our regions. Nothing that really stood out opposite. We're still seeing a little bit of drag in the oil parts of our regions, which is mostly west Texas.
Anthony Lebiedzinski - Analyst
Got it. Okay. And last year was a leap year so I was wondering with 2017 not being a leap year what's the expected impact of having that one less day in Q1?
Clarence Smith - President and CEO
It's one day out of 90 and it happens to be a Saturday. So you will be hearing me again talk about the calendar in the next conference call. So if it was just one out of 90, it would be 1.2% maybe, but it is a Saturday so it can be close to 2%.
We'll probably comment on that when we release our sales like a weekend to the month of April. We also have another anomaly just to go ahead and mention it which impact us quite a bit is just the Easter shift again. Last year Easter was in late March and we don't write any business on Easter Sunday, it's a poor weekend for us. And then this year it's in April so we'll have to back out that positive impact and the leap year is real, we're going to miss the day because we are on a regular calendar, not a 52.
Dennis Fink - EVP and CFO
And that's not only written. It's deliveries. Delivery day, yes. (multiple speakers)
Clarence Smith - President and CEO
Deliveries after that. So just to put that on the table the delivered sales written -- excuse me written sales for the quarter will be impacted, but the deliveries that get impacted fell into April last year so it's comparable on a delivered base. You don't have to mess too much with the two quarter comparison.
Anthony Lebiedzinski - Analyst
Got it. Okay. Thanks for that color. And then also what are the trends that you're seeing within the bedroom furniture?
Clarence Smith - President and CEO
Well, bedroom was a weaker category for us last year. We have beefed it up. We have a lot of new product coming in. We're more optimistic about it this year. Bedroom is also influenced by the bedding business and obviously there's been a lot happening in the mix in the bedding world. We hope to have good performance there which also could be a catalyst for the bedroom category. But primarily we have been working a good deal on new product and new mix which we're excited about which is coming in now and over the next several weeks that we feel good about in the bedroom case goods category.
Anthony Lebiedzinski - Analyst
All right. Thanks very much.
Clarence Smith - President and CEO
Thank you, Anthony.
Operator
And it appears we have no further questions at this time.
Clarence Smith - President and CEO
Okay. I want to thank you so much for joining us on our conference call and for your interest in Haverty's.
Operator
That will conclude today's conference. We appreciate your participation. You may now disconnect.