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Operator
Good morning, everyone, and welcome to Hillenbrand's earnings teleconference for the first quarter of fiscal 2016. A replay of this call will be available until midnight Eastern, February 11, 2016 by dialing 1-855-859-2056 toll-free in the United States and Canada, or 1-404-537-3406 internationally, and using the conference ID number 74166697.
This webcast will be archived on the Company's website at the www.Hillenbrand.com through February 19, 2016. If you ask a question during today's call, it will be included in any future use of this recording. Also note that any recording, transcript or other transmission of the text or audio is not permitted without Hillenbrand's written consent.
At this time, it is my pleasure to turn the conference over to Joe Raver, President and Chief Executive Officer of Hillenbrand. Mr. Raver, please go ahead.
Joe Raver - President and CEO
Thank you, Sean. Good morning, everyone, and thanks for joining us on our first-quarter fiscal-year 2016 earnings call. Joining me today on the call will be Kristina Cerniglia, our Chief Financial Officer. During the Q-and-A portion of the Q&A call, we will be joined by Bill Canady, Senior Vice President Industrial Products and Corporate Strategy.
Prior to getting into our prepared remarks about the business, I would like to remind you that during this call we may use certain forward-looking statements that are subject to the Safe Harbor provisions of the securities laws. These statements are not guarantees of future performance, and our actual results could differ materially.
Also, during the course of this call, we will be discussing certain non-GAAP operating performance measures. I encourage you to take a look at our 10-K, which can be found on our website, for a deeper discussion of forward-looking statements, the risk factors that could impact our actual results and more information on our use of non-GAAP operating measures and their reconciliation to GAAP financial measures.
Today I will discuss our first-quarter results, provide an update on our outlook for the remainder of 2016. But, first, I would like to take a few minutes to remind you of Hillenbrand's strategy and tell you about our latest acquisitions.
As you know, our vision is to transform Hillenbrand into a world-class, global, diversified industrial Company. We seek to leverage our strong financial foundation and the Hillenbrand operating model to deliver sustainable profit growth, revenue expansion and free cash flow. In turn, we reinvest that cash in new growth initiatives for our existing businesses as well as in strategic acquisitions to drive profitable growth. The key enabler of our strategy is the Hillenbrand operating model, which is a framework and process that we follow to produce consistent and sustainable results across the business. It incorporates management practices that have long been among Hillenbrand's strengths, including our strategy management process, lean business practices and intentional talent development.
We continue to evolve the model to strengthen its application to our changing business, and recently added management practices to help us understand our businesses better and bring focus to the critical few things that we believe will have the greatest impact on creating sustainable value for our shareholders.
One of the ways we have grown Hillenbrand is by making strategic investments in the businesses that now form our process equipment group. Over the past several years, those acquisitions have helped transform Hillenbrand from a North American death-care Company to a diversified industrial Company serving end markets around the world, with solid potential for long-term growth.
Going forward, we seek to build on our portfolio by adding asset-light companies that manufacture mission-critical equipment for a variety of growing end markets. Recently, we announced our second acquisition within a few months in the area of flow control. And I am pleased that earlier this week we were able to close the transaction and welcome Red Valve to the Hillenbrand family of companies.
Our flow control platform strategy is to become a leader in highly engineered and differentiated products that safely move, measure and manage high-value fluids. We like the flow control space for a number of reasons. It is a market with solid underlying growth potential in both developed and emerging economies. It is a fragmented space with a number of nichey businesses that differentiate themselves with a core technology and strong applications expertise, thereby generating strong competitive positions, good profit margins and, in many cases, recurring revenue streams from parts and service.
We believe many businesses in this space can benefit from our global footprint over the long run, expand into new geographies, with a benefit of local market expertise and reduced cost structure. Red Valve is a company with a long history of providing high-quality valve products and engineering services for demanding flow control applications. As one of the world's largest manufacturers and suppliers of pinch valves, Red Valve is recognized globally for its quality engineered products designed for challenging municipal and industrial applications. It is a business that complements a recent investment in ABEL, enhancing our position in flow control.
As with the other process equipment group businesses, both Red Valve and ABEL are market segment leaders and are highly valued by their customers for their applications expertise and ability to solve difficult technical problems. We have already begun to integrate Red Valve, and we are bullish about the opportunities we see to leverage our global footprint in the Hillenbrand operating model to drive accelerated growth to strengthen our position in the flow control market.
Now let me turn to our results for the first quarter. I will make a few summary remarks, and then Kristina will walk through our results and guidance in more detail.
Last quarter, we talked about the increasingly difficult macro environment. As we were finishing our fiscal year 2015, it was apparent that many of the headwinds we were facing were likely to persist. We planned for a challenging economic climate to continue through fiscal 2016, and our experience this quarter reinforced many of those expectations. We anticipated our revenue and adjusted earnings in the first quarter were down from the prior year. A portion of that was attributable to a strong dollar, but it was mainly the result of the softness we experienced in a number of industrial markets. Revenue was lower in the Batesville business as well, in line with an estimated decrease in burial volume.
On the other hand, we were encouraged to see an uptick in process equipment group order volume and backlog compared to the fourth quarter, and both business segments delivered higher margins than they did a year ago. Gross margin in the process equipment group was particularly strong.
As you saw in our press release last night, we have lowered organic revenue and EPS guidance for the full fiscal year. I would like to take a few minutes to outline the logic for this reduction.
Let me begin with the Batesville segment. Last year, we experienced strong demand due to an especially strong flu season. We do not expect that to repeat this year. However, through the end of January, we are experiencing an even lower burial market than we expected. Mortality associated with the flu is very low due to the combination of what appears to be a less virulent strain of the virus and a good vaccine match this year. Cremation rate continues to grow, and the result is a market that is below expectations. We originally guided to a Batesville revenue decline of 1% to 3% and now expect a decline in the 3% to 5% range, which is consistent with our market expectations.
Now let me turn to the process equipment group segment. The market environment for the process equipment group has been a bit of a mixed bag. On the positive side, we continue to see demand for plastics and processed food equipment as we had expected. We are seeing a solid pipeline of large projects around the globe, and we were able to close some of those projects in the first quarter. And we expect to have solid orders again in the second quarter.
In general, however, the current global economic environment is one characterized by slow growth. Commodity prices continue to fall, EDP estimates have been revised downward and that really seems to have stifled investment through much of the industrial sector. Looking back (technical difficulty) for some end markets, even the cautious forecast put forth by some industry experts may have been too optimistic. Conditions have been particularly difficult overall for general commodities, and we have seen significant declines in several key end markets, including coal power and mining and potash.
With that said, I would like to focus on three key areas that have most impacted our forecast for the process equipment group for the remainder of the year. First, while we anticipated low capital equipment sales in coal mining and power, we expected relatively flat demand for consumable parts. However, persistently low natural gas prices, combined with a very warm winter, have reduced coal production and consumption, thereby reducing demand for these consumable parts.
We are experiencing a similar pattern for equipment used in the production of frac sands. As you know, this is a very cyclical business, and, after coming off a strong 2015, we expected very low demand for capital equipment in 2016, but stable demand for parts. We are experiencing low demand for capital equipment, but as sand production has slowed, demand for wear parts has dropped more than we anticipated.
Finally, global potash demand has been lower than anticipated due to low global crop prices. We saw several large projects get canceled or pushed out beyond our fiscal year fairly recently. Potash is required to maintain crop yields, so we fully expect this market to recover, but it appears unlikely that it will recover in time to have an impact on our fiscal year.
The net effect of these market conditions has been challenging for our business. Last quarter, we shared with you some of the actions we were taking to aggressively manage costs and align the business with a new reality of demand expectations. We continue to evaluate our global cost structure with the goal of optimizing our footprint to provide the best possible service to our customers in the most cost-efficient manner.
In addition to cost-saving initiatives already in progress, we are initiating further restructuring, which will take place over the next few months, to reduce costs and put us in a better position to compete effectively and navigate these challenging markets. Kristina will provide additional detail on the effect of those actions in our discussion on guidance.
With that, let me turn the call over to Kristina for a bit more detail on the quarter. Kristina?
Kristina Cerniglia - SVP and CFO
Thanks, Joe. And good morning, everyone. As we reported in our filings yesterday, we finished the quarter with consolidated revenue of $352 million. That was down 12% from last year, or down 14% organically when we look at our results without ABEL.
Excluding the impact of currency, revenue was down 8%. Process equipment group revenue was down 17%, or 11% excluding currency impact. And Batesville was down 5%, or 4% without currency. Adjusted EBITDA of $58 million decreased 9%, but we continue to see positive results from our efforts to improve profitability. Higher gross margins in both the cost of equipment group and Batesville contributed to year-over-year EBITDA margin improvement of 60 basis points to 16.4%.
Looking at our bottom line for the quarter, adjusted net income of $26 million resulted in earnings per share of $0.41, approximately 16% below last year. Our adjusted effective tax rate for the quarter was 3.5%, 200 basis points higher than prior year, as certain discrete tax benefits in 2015 did not repeat. We anticipate that our tax rate will be approximately 30% for the full year, which is in line with historical levels.
Operating cash flow in the quarter was $36 million. That was significantly better than the prior-year first quarter, which included a substantial use of working capital for large projects at the process equipment group as well as payments related to the conclusion of a one-time litigation settlement.
During the quarter, we paid nearly $13 million of cash dividends. We also repurchased approximately 106,000 shares of our common stock for a total cost of approximately $3 million.
Turning to the next slide, I will discuss segment performance beginning with the process equipment group. Process equipment group delivered $214 million of revenue in the quarter, down 11% excluding the negative effect of foreign exchange. We experienced lower demand across our industrial businesses, which affected large project orders as well as the volume of equipment used in the areas of mining and the processing of proppants for hydraulic fracturing. Order backlog of $505 million grew 10% sequentially over the fourth quarter but finished 14% below the prior year. Again, the effects of foreign exchange had an impact on the change in backlog, which year over year was down $47 million, or 8% when viewed in constant currency.
Order volume increased 30% sequentially but was down 11%, or 4% excluding the effect of currency, in comparison to the prior year. The decline in order volume was driven by the reduction of orders for equipment used to process proppants for use in hydraulic fracturing. This was offset by an increase in orders for equipment used in the production of plastics as well as processed food.
We continue to face soft order volume in some key industrial markets. We expected 2016 to be a continuation of the economic climate we faced in 2015. However, as Joe mentioned, there was a significant shift in a short period of time in some of the end markets we serve. We do not expect to see major improvements in the short term, but we remain optimistic about long-term demand, and we still expect to close a few large orders over the next couple of quarters.
Despite the challenging macro environment, we are committed to doing everything within our control to drive profitability. The process equipment group adjusted gross margin was up 390 basis points to 36.8%, helped by various process improvement initiatives and favorable mix, including higher margins from the addition of ABEL.
We continue to see the positive effects of our strategy play out in the improved margin profile of the process equipment group. [Two] years ago we reported an adjusted EBITDA margin of 11%. After eight consecutive quarters with year-over-year margin expansion, we delivered an adjusted EBITDA margin of 15.4% in the process equipment group. That gives us confidence that we are generating positive results through the Hillenbrand operating model.
Moving to the Batesville business, revenue for the quarter was $138 million, which was down 4% from last year in constant currency. The decrease was the result of lower volume. Burial unit volume was estimated to be down year over year, due primarily to the increased rate at which families opted for cremation. Batesville's adjusted gross margin of 38.3% for the quarter was up 20 basis points from last year, and adjusted EBITDA margin of 23.1% was up 60 basis points.
Batesville continues to be vigilant about managing costs and has a culture based on lean business practices and continuous improvement initiatives. We expect the team to remain focused on protecting the profitability of the business.
Overall, while the first-quarter results were not that far off from our expectations, our outlook for the markets in which we participate has softened, given the magnitude and expected duration of the headwinds we are facing. With that, let me turn to our guidance for the rest of fiscal 2016.
As we look forward, we are adjusting our guidance to reflect diminished expectations for some of the markets we serve. We are lowering our organic growth estimate to a range of negative 2% to flat. Previously, we had expected organic growth of flat to 2%. With the acquisitions of ABEL and Red Valve, we are maintaining guidance for total revenue growth at 2% to 4%. Revenue growth from the process equipment group is now projected to be in the range of negative 1% to plus 1% organically. And Batesville is expected to deliver revenue that is down 3% to 5%. We still expect approximately 3% of negative translation impact to revenue compared to 2015.
We are lowering guidance and nearing the range for adjusted EPS for 2016 to $2.05 to $2.15 versus our original guidance of $2.10 to $2.25.
As Joe mentioned, we continue to evaluate our cost structure and are initiating further restructuring activities in response to the challenging end markets. The total savings from the restructuring efforts are expected to be approximately $10 million on an annualized basis, with an estimated benefit of $4 million expected in fiscal 2016. The approximate costs of these actions will be $5 million.
Finally, considering the expected timing of projects in our backlog as well as a less severe flu season than we had originally forecast, we expect to see some modest improvement sequentially on our second-quarter results -- however, still lower than prior year -- followed by improvement in the third and fourth quarters. The second half of the year tends to be larger than the first for our process equipment group businesses, and we believe that this trend will continue in 2016.
At this time, I will turn the call back to Joe for his concluding remarks.
Joe Raver - President and CEO
Thanks, Kristina. Quite a challenging market environment in both of our segments. We remain committed to executing our strategy to become a world-class global diversified industrial Company. Continue to implement the Hillenbrand operating model across the enterprise, are focused on our growing our most profitable parts of the business, and we expect to integrate our most recent acquisitions with excellence. We are taking responsible cost-cutting actions to size our businesses to current demand and are constantly improving processes to serve our customers more effectively and efficiently.
That concludes our prepared remarks. For today's Q&A session, we are joined by Bill Canady, Senior Vice President Industrial Products and Corporate Strategy. We are ready to take your questions. Sean, would you please open the line?
Operator
(Operator Instructions) Daniel Moore, CJS Securities.
Daniel Moore - Analyst
Want to focus first on process equipment. And obviously we knew frac sand would be weak. But in power and mining, in conversations with customers, is it simply delaying orders for replacement equipment? Or are you seeing folks actually exiting the market? Or do you see that the weaknesses portending maybe a more protracted decline?
Joe Raver - President and CEO
Dan, when we think about our power and mining business, it is mostly here in North America, and the majority of that is spare parts. And so we had anticipated a relatively flat capital year. There is not a lot of capital being spent right now in North America as it relates to power and mining. And that is especially for us coal power and mining.
And so what we did expect and what projections were after a relatively poor 2015 in terms of coal production and consumption, a relatively flat 2016. Instead, what we have seen is with the warm winter and continued very low natural gas prices, they are not burning a lot of coal for power. And so what we have seen is a larger-than-expected decline in our wear parts, which are really the hammers that crush the coal. And so we have seen less orders for wear parts for coal power. And, again, that is primarily in North America.
Daniel Moore - Analyst
Got it. And maybe, just to touch on the mining side as well, what you are hearing from customers. I know it is largely potash.
Joe Raver - President and CEO
Yes. We do both coal mining and potash. We just talked about coal. And, again, much of that is in the United States.
On the potash side, demand for potash was relatively subdued last year. And that can only go on for so long because the soil needs the potash to remain productive. But it is more like a balance sheet item as opposed to an income statement item in the sense that there is so much potash that needs to be in the soil. And it needs to be -- it can -- they can continue to plant crops as it drops, but once it gets to a certain level, they have to replenish.
Crop prices have been very low, and so we believe that the combination of low crop prices, and still some room for farmers to continue to plant and get yields without adding significant potash, has hurt demand more than expected. Quite frankly, we -- experts predicted and we expected more potash in 2016 than what we are seeing.
And then the second part of that is we did see a couple of large projects cancel. So it is both a parts issue as well as a capital issue. And those just canceled recently and are pushed out beyond our fiscal year. So we think those projects will happen. They have just come out of our backlog and pushed out beyond our fiscal year.
The thing about potash is it sort of has to come back to continue to get the crop yields that are required. So, for us, that long-term market is still good. It is just a matter of timing.
Daniel Moore - Analyst
Helpful. And then, obviously, backlog did increase sequentially. I think you talked about you closed a couple of projects recently. Is that largely in petrochemical and plastics? And maybe talk about your confidence in continuing to close orders for the next quarter or two. And as you revise guidance predicated on -- do you need to close a few orders in the next few months in order to hit the revised numbers?
Joe Raver - President and CEO
Yes. We had a pretty good first quarter in terms of closing big orders. And that is mostly plastics and base resins; so, polyethylene and polypropylene. We feel pretty confident in that.
And it sounds a little counterintuitive, but one of the things that has actually been a little bit of a benefit is, we saw a bunch of projects over the last couple of years in North America that were based on low shale gas prices. What we have seen with the drop in oil prices is that oil-based production is more viable now, and so we are seeing a shift in the capital projects from North America to Asia and the Middle East. We are continuing to see a pretty good pipeline of projects for the larger projects related to base resin plastics.
We remain pretty confident. We still have to close some orders in the second quarter. We have pretty good line of sight to a number of those orders, but we still have to close some orders in the second quarter orders. But, compared to a quarter ago, our confidence is essentially the same. So, our revised guidance is really based on what we have seen in some of our other markets that have been more depressed than we expected and not so much on the larger projects that we -- that the Coperion business closes.
Operator
John Franzeb, Sidoti.
John Franzeb - Analyst
Just to go back to the spare parts issue, could you just remind me how much of that business is sold through distribution and how much of that is a direct sale from you?
Joe Raver - President and CEO
Sure. The majority of that is direct sale from our -- I'm sorry. The majority of that is third-party sales reps. They are not stocking distributors where they hold the inventory and then sell it. It is typically a third-party sales rep that is selling it. But it is shipped and billed directly from us to the customer, and then we pay a commission to the sales rep. We do have a little bit of direct sales, but most of it is through a third-party sales rep.
John Franzeb - Analyst
Okay. So it is not a function of distributors pulling back on inventory. It is really just the customer's wear and tear from usage.
Joe Raver - President and CEO
Yes. There is a pretty tight timing from usage to the orders that we get -- order and shipping. That is real quick stuff, so it gets booked and shipped very quickly.
John Franzeb - Analyst
Got it. And the orders that you expect to book in the coming quarters, are they the same plastic and resin end markets? Or is it different end markets than you are seeing strengthen now?
Joe Raver - President and CEO
No, these are the same engineered plastics and, again, base resins, polyethylene and polypropylene. And these are long-term projects that we get to watch these projects over the course of quarters and years as they evolve, and they are large projects. We are a relatively small part of some of these -- the particularly really large projects. And so we track those projects on a monthly basis. And they are the same projects and, again, we feel pretty good about those projects closing despite some of the economic headwinds that are out there.
John Franzeb - Analyst
Okay. And regarding the structuring actions that you're going to take, could you just discuss a little bit about what you are doing specifically, the timeline to completion and how much of these actions are variable, will come back as volumes come back?
Kristina Cerniglia - SVP and CFO
John, this is Kristina. As we look at the restructuring, we are taking actions in both the SG&A area and cost of sales, but primarily SG&A. So as we look, as an example, in our process equipment group, we had some really good growth margin expansion, but we weren't able to hold that through to the bottom line on EBITDA.
So we are taking the opportunity now to right-size the business for the volume. And so we will see reductions on both SG&A and cost of sales. We intend to initiate those actions very shortly, mostly within second and third quarter, and then tail off in the fourth quarter. So, as we mentioned, there will be about -- we are estimating about $4 million of annualized savings this year.
And, as it relates to the permanent aspect, right now, obviously, we are taking the opportunity to right-size the business. And when volume does come back, we will be very careful in adding back any incremental cost.
John Franzeb - Analyst
Okay. So, Kristina, by the first quarter of next fiscal year, you should be at your first full run rate as far as the cost savings?
Kristina Cerniglia - SVP and CFO
Yes. That is about right.
John Franzeb - Analyst
Okay. Okay. And I guess one last question, if I can. Could you talk a little bit about the Red Valve and ABEL mix? And how much of those two businesses fit with each other? And, in Red Valve, how much of that business is an aftermarket relative to the current process mix?
Bill Canady - SVP Corporate Strategy and Industrial Products
John, this is Bill Canady. Let me walk you through the two businesses. When we look at Red Valve, it is very strong in North America. We think we can help our ABEL business here. And exact opposite for -- ABEL is strong in Europe, and we believe it can help Red Valve there.
When we look at the two primary channels they have, Red Valve is primarily an industrial billing around water and wastewater as well as the power market. You look at Red Valve as municipal going into industrial. So we think they can help each other, get stronger in industrial and municipal, cross-selling between those.
And then when we look over in areas such as India and China, with our TerraSource business as well as what we have with a pretty strong business with ABEL, we think we can drag Red Valve over into those areas because there is demand for those types of products.
So, basically, leveraging the channels to take and take things that they are pretty good at and make them stronger. In addition to that, helping expand across that global footprint.
When I look at the parts business for Red Valve -- if you are familiar with valves that, when they replace them, it is not so much the wear items that is in it. They will typically replace the whole valve. From a wear item standpoint, they are about 15%-ish. But if you look at the overall piece going into the market, it is more around a 35% to 40% going into customers that have the product.
ABEL has a very similar piece, except those are mainly wear items and they are in that 35%-ish, 40% business in the aftermarket side.
Operator
Liam Burke, Wunderlich.
Liam Burke - Analyst
Joe, during Kristina's prepared remarks, she mentioned some activity in the food processing space. Understanding it is a much smaller part of your end market, could you give us a sense as to whether or not they are gaining any traction in that vertical?
Joe Raver - President and CEO
Sure, Liam. That is one of the bright spots in our business right now. We have had a pretty good focus on food for a couple of years. We are starting to make some headway, close some projects, particularly some very nice reference projects with high-end global food producers, which has been very effective. That business is a little bit more components oriented right now. So we sell less of the larger systems in that business. We sell feeders and valves and extruders and other components into that end market. And so that is a big focus for one of the Coperion divisions, and it is one of the places where you expect the most growth outside of service in that business. And we feel very good about that business right now.
Liam Burke - Analyst
Okay. And this may be a little early to tell, but ABEL has been folded into the tag. Could you give us a sense as to whether you can see -- or if you can sense whether to be able to generate growth off the acquired revenue, understanding there is going to be a currency translation issue there?
Joe Raver - President and CEO
Yes. We expect to get growth off the acquired revenues. So, as a business that has been growing nicely, we expect it to continue to grow. And we have had particularly good success in some emerging markets, and those pumps are used to move high-concentrate slurry. A lot of what we are being successful right now is in fly ash, and it prevents it from getting into the air and causing environmental problems. So they pump it (technical difficulty) concentrate the slurry, let it dry and then they can use it for other applications after it dries.
So we expect very solid growth from that business. And we don't really have a big comparable in terms of the translation back from euros to dollars, but it is not all bad. If you'll recall, that cost base is in euros. And so, right now the euro is relatively weak against the dollar, and so that makes us pretty competitive in the global marketplace, which is good on the revenue side.
Operator
(Operator Instructions) Daniel Moore, CJS Securities.
Daniel Moore - Analyst
Appreciate the color on Red Valve and ABEL. Maybe just describe the competitive landscape a little bit -- a little bit more detail there. And as you look forward, probably 5% of pro forma of the overall business, I'm sure you're looking to grow. What are the capabilities that you would look for in additional tuck-in or add-on acquisitions around flow control?
Bill Canady - SVP Corporate Strategy and Industrial Products
Sure. Dan, this Bill Canady again. When we look at the capabilities that we are interested in, it is really around these nichey pieces where they bring something very interesting to the table, something that they can be a leader within. When you look at both Red Valve and ABEL, that is exactly what we see. They are one of the dominant -- or the dominant player in that niche.
So Red Valve -- I've been at the smallest company with the rubber line valve -- they are the number one in that. In fact, they are bigger than their two next nearest competitors combined.
So they have technology that is unique and differentiated. We think we can take that around the world in areas where water, wastewater, mining, chemical and other type avocations that we already have a pretty strong footprint in. We think we can take those in and use that. So our channel to market and our global footprint using their differentiated technology, we believe we can go out and win projects around the world. And, in fact, we are already seeing that both in Red Valve and ABEL. They have terrific reference projects out there.
The interesting thing about ABEL is it actually has great line of sight into the mine. They have a stronger product portfolio for that than their competitors. And what makes them so interesting is mining is having a tough time. Their payback in that area is typically under a year. So, mines are looking to save money. They are looking to go out and have opportunities for that. ABEL helps them with that.
On the competitive landscape on both of those, there are some big competitors out in the market. But because they are nichey and they are vertically focused in very specific areas, they typically dominate the niche that they are in. They typically are one of the leaders in the space that they are in on that.
So we think they have good, strong, competitive position, and we think, in the long-term, they can actually win.
Daniel Moore - Analyst
And are there any individual niches that you would be willing to share that you would be interested in?
Bill Canady - SVP Corporate Strategy and Industrial Products
Well, for both of them, our shorter term is leveraging the strength that they have in one niche and bringing the other one in. Since one is strong in industrial and the other one is strong in municipal, they both sell into both pieces. We think the reps and the channel to market, they can leverage. And that, we think that is a pretty short-term win.
In addition, we are looking at things that -- where today the markets are actually having a tougher time and they are looking for quick payback, things such as the tar sands up in Canada, mining down in Chile, we are actually winning reference projects there today because of the quickness in the payback.
Daniel Moore - Analyst
Okay. And just shifting gears, you mentioned, Kristina and Joe, cremation a couple of times in the prepared remarks. Are you seeing the rate of shift from burials to cremation actually accelerate or tick up? Just any update you might have there.
Joe Raver - President and CEO
Yes. That is a -- in the very short run, that is a really tough question to answer. We get a lot of data and we can look at that. And the cremation rate, if you look at it over a long period of time, it is a pretty smooth S-curve, a substitution curve. But when you look at it quarter by quarter, or even a little bit year by year, it bounces around that line.
We only, of course, can estimate what we think is happening. We do believe that the cremation rate was just a little bit higher in the first quarter than what we typically see. But, again, I want to stress that that is an estimate. It does bounce around from quarter to quarter. But there is nothing out there that says that there is any shift -- fundamental shift in the overall death market or the overall rate of cremation rates.
So, again, it bounces around a little bit. We think the first quarter was maybe a little bit higher, but that is just an estimate. And we don't really see anything that is driving a shift in the cremation rate.
Operator
John Franzeb, Sidoti.
John Franzeb - Analyst
Just sticking with Batesville for a second, with the weak flu season, could you talk a little bit about the competitive landscape, the pricing environment, what you are seeing out there?
Joe Raver - President and CEO
Sure. I think we are seeing a pretty typical competitive environment and pricing environment right now. When volumes are good, there is a bit less pressure on price. Particularly the smaller distributors have inventory. If they are moving their inventory, they are much less likely to be aggressive on price. When there is relatively weak flu season, there is a lot of inventory in the marketplace, and the smaller competitors will discount to try to move that inventory to get cash flow.
And so we see a little bit of a tougher pricing environment, but it is typical for this kind of year. So we are not really seeing any major structural changes from a competitive landscape or in the pricing environment. It is really just a reflection of a pretty tough volume year for everybody in the industry, given the light flu season.
John Franzeb - Analyst
So you are maintaining your market share, Joe? Or is there share shifts going on in this kind of environment?
Joe Raver - President and CEO
We don't really comment on market share. I will tell you that we feel pretty good about our market position right now. And I would also say that there is the Matthews-Aurora combination. And, again, we feel like we have an opportunity as they continue to try to (technical difficulty) product line, sales reps, (technical difficulty), all those things that they need to do to hit those synergies that they have announced, we think that creates opportunity for us. It is still very early in that game. They have not taken a ton of actions. But right now, I would say it is a pretty stable competitive environment out there.
Operator
We have no more questions, so I would now like to turn the call back over to Joe Raver for final comments.
Joe Raver - President and CEO
Thank you very much. I would just like to thank everyone for joining the call today. And we look forward to talking to you again in April when we discuss our second-quarter results. Thanks, everyone, and have a good day.
Operator
This concludes today's conference call. You may now disconnect.