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Operator
Good day, and welcome to the Good Times Restaurants Incorporated Fiscal 2017 Third Quarter Earnings Call and Webcast. By now, everyone should have access to the company's third quarter earnings release. If not, it can be found at www.goodtimesburgers.com in the Investors section.
As a reminder, a part of today's discussion will include forward-looking statements within the meaning of federal securities laws. These forward-looking statements are not guarantees of future performance and therefore, you should not put undue reliance on them. These statements are also subject to numerous risks and uncertainties that could cause actual results to differ materially from what we expect and, therefore, investors should not place undue reliance on them, and the company undertakes no obligation to update these statements to reflect the events or circumstances that might arise after this call. The company refers you to their recent SEC filings for a more detailed discussion of the risks that could impact our future operating results and financial conditions.
Lastly, during today's call, the company will discuss non-GAAP measures, which they believe can be useful in evaluating our performance. The presentation of this additional information should not be considered in isolation or as a substitute for results prepared in accordance with GAAP and reconciliation to comparable GAAP measures available in our earnings release.
And now I'd like to turn the call over to Boyd Hoback. Please go ahead, sir.
Boyd E. Hoback - CEO, President and Director
Thank you, Brandon, and thanks everybody for joining us, again, this afternoon. I've got with me today, Jim Zielke, our outgoing Chief Financial Officer, and Ryan Zink, our incoming new Chief Financial Officer. Jim will be with us until the end of this month working with Ryan on the transition, and we certainly wish Jim great success in his next venture, and I really appreciate -- appreciative of all he's done for us. We're also very excited to have Ryan on board and look forward to great things.
I'll cover a summary of our third quarter and current developments, and then Jim will provide more details on our financial results for the quarter and year-to-date as well as providing some additional color on our guidance for the remainder of fiscal '17 and our initial guidance for fiscal 2018.
We're generally pleased with our results for the third quarter for both of our brands. However, we faced some unexpected cost of sales increases due to escalation in almost all of our protein costs, impacting our third quarter operating margins and our fiscal year guidance. Jim, again, will provide more detail on what we're expecting for the balance of the year, but we as well as others in the industry anticipate that beef and baking cost, particularly, will begin to come down by the first quarter of our fiscal 2018. We took small price increases at both brands on August 1, which should help our cost of sales this quarter.
Our total revenues for the quarter increased 20% to $21.7 million, with comp sales increasing 0.1% at Bad Daddy's and 3.7% at Good Times. And again, excluding the Cherry Creek location, which continues to be significantly impacted by construction in the surrounding area, Bad Daddy's comp sales increased 1% for the quarter.
The sales at Good Times marks the fourth straight quarter of sequential improvement in comp sales and was slightly better than the guidance given last quarter of 3% to 3.5% for the quarter. Our sales for the Bad Daddy's restaurants for the quarter increased 28% versus last year to about $13 million and restaurant-level operating profit, which is a non-GAAP measure, increased 18% to $2,235,000 or 17.2% as a percentage of sales. And again, as I mentioned last quarter, on a current average unit volume of approximately $2.7 million, our North Carolina stores have a restaurant-level operating profit of over 20%. So we anticipate we'll see improved operating margins here next year and in the coming years as we anticipate most, if not all new stores will be in states with a similar wage structure as North Carolina.
Our Good Times sales reflect the results of our $3 West Coast Burger and $5 Combo intro, which went into place at the very end of our second quarter. And while we saw a small reduction in our average transaction, it was more than made up for in traffic gains. Later in the quarter, we shifted our television advertising media to the new hotter, juicier, cheesier message on our core burgers, along with the introduction and merchandising on site of a premium burger of the month. We currently this quarter are splitting our advertising between the West Coast message and our Better Burger message.
When we opened up our new store in Greeley, a new Good Times in March, we implemented a new kids meal, which I mentioned last quarter, that had a new menu line up and price point. And we subsequently put that into an additional store, and we've seen more than a doubling in our kids meal sales and family transactions. So with those results, we plan to roll that out system-wide in our first fiscal quarter of 2018 with media advertising support. And really the focusing of that message still being on our core positioning of all-natural burgers and chicken offerings for kids, but now with a much wider product choice at an attractive introductory price point that we have also included a token for a free custard cup or cone. So that whole program has been resonating and working very well.
We're also pleased with our Bad Daddy's same-store sales trend during the quarter, particularly given the weakness in the casual theme bar and grill segment nationally. We continue to push our weekly and monthly chef specials, and we've actually accelerated some of those. Most of those focused on premier burgers and sandwiches. And we're in development of a lower price and smaller portion lunch menu. We provide not only unique recipes and great food, but we really sell big food with large-size portions, and we are finding that, that can be a little bit of a limitation for lunch, when people may want an a la carte sandwich or a smaller portion with a slightly lower price point. So we're testing that new lunch menu with wider pricing portion choices, but without discounting any of our core menu at all; it's really comprised of new menu items.
We're also in development of an expanded happy hour food menu, that we believe can both better support the brand position and have an impact on transactions in the 3:00 to 6:00 and 8:00 to close day parts. In some markets, North Carolina and Oklahoma particularly that we're going into, we're not able to offer any happy hour discounts on beer or liquor, but we can have compelling food offerings to drive transactions during those occasions. So we hope to accelerate our same-store sales trends through really a three-pronged approach at Bad Daddy's around lunch and happy hour transactions, happy hour comprising 5 hours to 6 hours of a day. And then thirdly, through a continued focus on the execution of our 3 basic brand tenets, which we like to call the artfully created burgers of Bad Ass bar and radical hospitality.
While we execute very well and are rated higher than almost all of our competitors in each market, we have the benefit of quite a bit of guest feedback through social media that we consolidate every morning. So we have a good idea of where our opportunities lie to continue to widen that leadership gap in quality and service.
We're finalizing our test of an online ordering platform. That should be ready to go here by -- into the system in our first fiscal quarter. And that we expect to enhance our existing take-out business and our order accuracy and internal efficiencies on our take-out business. We've also moved into test this quarter with one of the larger delivery companies at 2 stores. Seeing very encouraging initial results, but as I mentioned last quarter, we plan to take that slowly and take that a step at a time and make sure that we're carefully evaluating its efficacy and fit for Bad Daddy's.
Our class of 2017 Bad Daddy's stores that we've opened so far continue to generate above-average sales and we project them to maintain a slightly-higher volume into fiscal 2018. We have 1 new store in Oklahoma that's slated to open this month, and 2 more stores under construction in North Carolina that will open in late September to meet our goal of opening 8 new Bad Daddy's in this fiscal year. We've given guidance and plan to open 7 additional stores in fiscal 2018 with all of those funded out of cash flow from operations and additional senior debt. We are currently expanding our development line of credit with Cadence Bank from $9 million to $12 million, which will provide funding for the fiscal 2018 plan. We anticipate that, that expansion of that credit line will be completed this quarter.
With 21 company-operated stores opened today, and 12 of those in Colorado, we again anticipate that our overall operating margins will improve as the next 10 planned stores, 3 this year and 7 next year, are all in lower minimum wage states.
With that, I'd like to turn it over to Jim to review more of our Good Times and Bad Daddy's financial results for the quarter.
James K. Zielke - Executive Officer
Thanks, Boyd. As it relates to the Good Times brand, sales increased 10.8% from $7,715,000 last year in the third quarter to $8,546,000 in the current year, driven by the 3.7% comps that Boyd had mentioned, plus strong sales in our new Greeley restaurant. The 3.7% comps for the quarter, again, were slightly better than our guidance of 3% to 3.5%. And for the quarter, traffic was up right around 3% in comparable units. And we do have about a year-over-year menu price increase of approximately 3%, but with some of the mix shift into the West Coast Burger, as Boyd mentioned, our average check was up right around 0.7% for the quarter.
Food and packaging costs at Good Times were 32.7% for the quarter, and this was an increase of 0.6% versus last year's third quarter, and an increase sequentially over our previous quarter -- the second quarter by 1%. Total labor cost at Good Times increased to 33.3% from 31.7% for the quarter last year. Most of this relates to the increase in average wage rate of approximately 8% to 9% for the quarter versus last year. Again, as we've mentioned in past calls, a very competitive labor market here in Colorado plus on January 1 of 2017, there was a statutory increase in the Colorado minimum wage of 12%.
Restaurant-level operating profit for Good Times increased $28,000 to $1,000,536 from $1,508,000 last year during the quarter. And as a percent of sales, restaurant-level operating profit margin declined by 1.5% versus last year. As it relates to the Bad Daddy's brand, sales increased 28% versus last year to $10,164,000 == from there to $12,972,000 this year. This was due to 6 new units opened since the end of last year's fiscal third quarter, resulting in 55 more store weeks this quarter than last year.
We did achieve 0.1% positive comps for the quarter, 1% excluding the Cherry Creek location. 10 Bad Daddy's restaurants were included in the comp base for the entire quarter, and 1 more was added during the third quarter. And for Q4, we'll add 3 more additional locations entering the comp base this coming quarter.
Cost of sales at Bad Daddy's were 31.1% for the quarter, an increase of 0.8% versus last year and increased sequentially over the second quarter by 0.5%. Bad Daddy's labor cost increased to 36.2% from 35.6% last year. This increase was largely due to a higher mix of stores in Colorado than last year, which as Boyd mentioned, has a higher tip employee minimum wage as compared to North Carolina. The minimum wage increase in Colorado I mentioned earlier has had an even larger impact on Bad Daddy's than on Good Times, as the tipped employee wage actually increased 19% this past January 1, and that resulted in approximately 150 basis point increase in hourly wages in those Colorado locations.
Overall, restaurant-level operating profit for Bad Daddy's was for $2,234,000 for the quarter or 17.2% of sales compared to $1,889,000 last year or 18.6%. And that was an increase of $345,000 over last year.
General and administrative expenses increased to $1,831,000 during the quarter from $1,585,000 last year, but again -- decline and continues to decline as a percent of total revenues from 8.8% last year to 8.4% this year.
Again, we anticipate that G&A expenses will continue to decline in future years as -- even as we add our base of restaurants and the increased G&A in key areas.
Our net loss for the quarter was $247,000 versus net income of $547,000 last year in the third quarter, mainly due to the increase in preopening costs from just over $100,000 last year to over $800,000 this year.
Our year-to-date adjusted EBITDA increased from $2,317,000 last year to $2,476,000 this year. In the release, we did provide guidance for the balance of fiscal 2017. The total expected revenues of $78 million to $79 million, and a revenue run rate at the end of the year of $92 million. The revenue estimate includes same-store sales assumptions for the balance of the year of plus 3% for Good Times and flat to slightly negative for Bad Daddy's. We expect to open 3 new Bad Daddy's restaurants during the fourth quarter for a total of 8 in fiscal 2017.
Total adjusted EBITDA is expected to be $3.5 million to $3.7 million for the year, and we expect $7 million in G&A expenses, which includes approximately $800,000 of noncash equity compensation expense. We also expect preopening expenses of approximately $2.5 million and capital expenditures of approximately $11 million to $11.5 million, including about $1 million to $1.5 million estimated for early 2018 development that will be incurred in fiscal '17.
We expect a year-end debt balance of $5 million to $5.5 million, again against that $9 million credit facility at Cadence. We have also provided guidance for 2018 in the release. Our total expected revenues for next year are $100 million to $102 million with a revenue run rate at the end of the year of $108 million to $110 million. The revenue estimate includes same-store sales assumptions for the year of 3% to 3.5% at Good Times and 1% to 2% at Bad Daddy's, with -- for Bad Daddy's a range of flat to slightly negative in the first quarter to ranging from there to about 2% in the third and fourth quarters. We expect to open 7 new Bad Daddy's restaurants during fiscal '18, which would include 2 joint venture units. Total adjusted EBITDA is expected to be between $5 million and $5.5 million. We expect approximately $8 million to $8.2 million in G&A expenses next year with, again, approximately $700,000 of that being a noncash compensation expense.
We also expect preopening expenses of around $2 million to $2.5 million and capital expenditures of approximately $10 million. So that -- you roll that together and that debt would cause an expected year-end debt balance of about $11 million to $11.5 million. We finished the quarter with $4.1 million in cash and had drawn $4.1 million on our Cadence credit facility. We believe our excess cash balance and our debt facility will support our total CapEx needs related to new stores through the end of fiscal '17. As Boyd mentioned, with the increased expansion of the senior debt facility to $12 million, that would support our fiscal 2018 development.
And now I'd like to turn the call back over to Boyd.
Boyd E. Hoback - CEO, President and Director
Thanks, Jim. We're pleased with the progress we're making in what remains a very challenging and competitive environment, but we are disappointed that we weren't able to flow through most of our sales gains to the bottom line due to both the commodity cost increases and the continued disproportionate increase in Colorado wages. While we believe our core commodity costs will come down and hopefully significantly based on what's happening in the protein markets. We've moderated our expectations a bit for fiscal 2018 and we've also projected a growth rate that we will maintain a relatively-conservative amount of debt on our balance sheet, but that we believe can deliver 40% to 50% growth in our adjusted EBITDA over the next few years as we plan to fund that growth really only from internally-generated cash and reasonable senior debt without any other financing sources. We appreciate your time with us today.
With that, Brandon, we'll open the call for questions.
Operator
(Operator Instructions) Our first question comes from Will Slabaugh with Stephens Inc.
William Everett Slabaugh - MD and Associate Director of Research
Just wanted to clarify on the guidance reduction that, that was primarily cost of goods associated, and there wasn't anything else going on there with regard to either timing of openings or same-store sales that might be trending a little bit lower than you thought for today?
James K. Zielke - Executive Officer
Yes. So the main thing -- well, the main thing is the cost of sales increase compared to our prior call. There is only about 6 weeks that moved around on our store weeks -- our Norman store is going to open a couple of weeks later than originally planned and then the stores in North Carolina are opening right at the very end of the fiscal year and those -- we had a few more store weeks in for those. So really that's only about $40,000 to $50,000 of the EBITDA change would be the store weeks moving. The other is, we did have -- we're running closer to that 1% to 2% even a little bit higher Bad Daddy's comps. And again, we ran pretty flattish this last quarter and kind of right now based on that trend, we kind of have projected flat to slightly negative next quarter. So that's a little bit of impact there. But again, the main thing really is the cost of sales, especially -- especially on the Good Times side, where some of that increase happened in the third quarter, but it really is more impacting this fourth quarter. And that's kind of why we kind of accelerated our price increase we usually take in October. We took that in August instead to help kind of mitigate some of that, but yes, it's mostly the cost of sales change.
William Everett Slabaugh - MD and Associate Director of Research
Got you. And as far as 2018, what do you factor into your guidance in terms of cost of goods' inflation?
James K. Zielke - Executive Officer
For the most part, because we started the year fiscal '17 quite a bit lower than we're ending, the fiscal '18 guidance really had a really relatively flat total for the year compared to fiscal '17. Might start a little -- again, we'll start out higher than we were in fiscal '17, but hopefully end a little bit lower because we'll be kind of rolling over where we are right now and we do expect, again, expect some decreases to take place here in the next -- this next quarter. So it's relatively flat on the cost of sales side in '18 versus '17.
William Everett Slabaugh - MD and Associate Director of Research
Got it. And want to ask about development too. Can you talk about how confident you are in the scale of development for 2018? It sounds like those are all pretty well signed, or at least darn close. So it seems like you feel pretty good there. I'm curious on timing and the potential for any of those to slip versus what we've seen in the past?
Boyd E. Hoback - CEO, President and Director
Yes. I think, we -- we try to be very reasonable in our expectations on those openings. Most of those are signed or about to be signed. We have 1 new store in Atlanta, 1 new store in Chattanooga. We got some more coming into North Carolina, one into the existing market in South Carolina. So we're real confident on those. We've got a pace set of 1 in the first quarter and then 2, 2 and 2 right now. And certainly, have the capabilities from a real estate standpoint to do more. But we really are moderating the growth based on our cash flow and access to debt and the level of debt we want to maintain.
James K. Zielke - Executive Officer
So we'll be, again, just slightly backloaded on that. Again, we opened 7, I think, we'll be in that 3 -- weighted average of about 2.9 or 3 is kind of what's built into the guidance.
William Everett Slabaugh - MD and Associate Director of Research
Got it. And one last thing about Good. What was the amount of pricing that you took at most brands here recently?
James K. Zielke - Executive Officer
So it's about a -- roughly about 1.5 points.
Operator
Our next question comes from Jeremy Hamblin with Dougherty & Company.
Jeremy Scott Hamblin - VP and Senior Research Analyst of Consumer & Retail
So I want to just come back to the visibility here on the 7 units for next year. And just get a sense of the timing over the course of the calendar that you're expecting front half, back half loaded. And it looks like you're choosing to have 2 JVs in this group of 7. So I want to get a little insight on that. But let's first start with the timing and visibility on these fiscal '18 units.
Boyd E. Hoback - CEO, President and Director
Sure. So the one we've got slated for the first quarter is actually already under construction. So we're confident on that, it'll be middle of the first quarter. And then we've got slated 2 for each of the following 3 quarters. And assuming that there are approximately mid-quarter on all of those. We're highly confident on those. And that we've got most of those signed and are working on the last couple now. And then we've also got -- actually our [first use] for fiscal 2019 that are in new developments that are also already signed and a couple more that are pending on that. And so again, we've tried to be conservative on what we thought might be at the end of 2018, we've actually pushed into beginning of 2019, and have others then that we've got slated in for 2018. So the 1, 2, 2 and 2 we're very confident of. And...
Jeremy Scott Hamblin - VP and Senior Research Analyst of Consumer & Retail
And you have leases signed for the Q2 fiscal '18?
Boyd E. Hoback - CEO, President and Director
We do. Yes...
Jeremy Scott Hamblin - VP and Senior Research Analyst of Consumer & Retail
And what about the [1, 2, 2, 3]?
Boyd E. Hoback - CEO, President and Director
We have 5 out of the 7 leases signed. And we're down to the short strokes on the final 2.
Jeremy Scott Hamblin - VP and Senior Research Analyst of Consumer & Retail
Okay. And then how are construction costs coming in versus expectation?
Boyd E. Hoback - CEO, President and Director
It's -- they have gone up a little bit. I think from our standpoint, we're still hitting and are comfortable with our average of about $1 million net of landlord contributions. The landlord contributions can vary fairly significantly site to site. But as we negotiate those contributions against the rev, we're still coming in, in that $1 million, anywhere from probably $950,000 to $1.1 million. So averaging just over a $1 million on our 3,700 square-foot standard prototype. That does not include a rooftop unit, which tends to be a couple of hundred thousand dollars more, such as Olive Park that we just opened in Raleigh last quarter. But generally, our model is still maintaining right around that $1 million net investment level.
Jeremy Scott Hamblin - VP and Senior Research Analyst of Consumer & Retail
Okay. And then I want to come to the margin guidance for the year. And obviously, it looks like you've run into some costs that you didn't expect. And I think in terms of getting -- the guidance implies that you're going to be roughly in the 5% to 5.5% range on your EBITDA guidance. But really you've seen a step down now -- you were at 5.7% EBITDA margins in '15 and that's stepped down now the last 2 consecutive years. How do we build -- give me some credibility here or confidence around that 5% to 5.5%? Where is that going to come from? Because I don't think you're really going to see a lot of relief on the labor side.
James K. Zielke - Executive Officer
Yes. I think the -- and you're exactly right Jeremy. And if you look at the last couple of years, again, most of our development, practically all of our development on the Bad Daddy's so far has been Colorado, where we faced the wage pressures. And then, you add to that, company-wide and the Good Times being all Colorado, has faced -- not necessarily just the statutory wage impact, but just the market wage impact here of 8% to 9% pretty much the last couple of years wage inflation. So again, with flat to only slightly positive comps this year, wage inflation like that does cause overall kind of erosion of the contribution from Good Times. So going forward, I think the big thing for us is opening all of these stores in federal minimum wage states. The only one exception is Oklahoma has a $3.63 tip minimum wage versus $2.13. And but that's compared to $6.28 in Colorado. So Oklahoma is the only one that's not at the $2.13. So the margin structure for a store, like Boyd said earlier, $2.7 million average in North Carolina, which is our current average, we're well over -- or we're over 20% restaurant-level profit. So opening stores in those higher margin states is really going to be the key to helping improve the EBITDA margin contribution.
Jeremy Scott Hamblin - VP and Senior Research Analyst of Consumer & Retail
Okay. And then in terms of maybe even looking a little past next year in the 7 units. How do we -- how should we be thinking about fiscal '19 and beyond? Are we looking at kind of this 6, 7, 8, 9 units, that's kind of -- that's a run rate that's maybe a better way to be thinking about it rather than on a percentage basis?
Boyd E. Hoback - CEO, President and Director
Yes, I think, it'll probably be. I think that would be the very low end. Again, based on what we hope is a conservative estimate for fiscal 2018, we would hope to be able to accelerate from that 7 to 8 pace as we look into '19 and '20 based on our projected EBITDA. And then access, again, to kind of how we pegged our senior debt, and what leverage ratio we're comfortable with. Hopefully, we would be getting into the 10% to 12% range in those years. Again, assuming we don't raise any additional capital, which we don't have any plans to at $3.50 a share.
Jeremy Scott Hamblin - VP and Senior Research Analyst of Consumer & Retail
Right. So I think the other question, just on the run rates here in the stores. Your guidance implies 3% to 3.5% for Good Times for next year, which I think given the run rates that we're seeing in the industry, feels like it could be aggressive. The 1% to 2% in Bad Daddy's seems reasonable, but you have seen a step down here in recent months. So my first question is, what do you think is driving the step down in Bad Daddy's to these lower comps? And then, build me the bridge here on the 3% to 3.5% for Good Times in fiscal '18 on your comps? What's the composition of check and traffic and...
James K. Zielke - Executive Officer
Right. So I'll take that second question first. So on the Good Times comps and really on the Bad Daddy's as well, I mean, we're really -- we're pretty much assuming kind of flat traffic. I mean, our historical or at least the last few years, we're right now we're at 3% year-over-year price, although with a little change in the mix, we're not getting the full 3% right now, because of the West Coast, but we certainly have made it up in traffic, and have been to be able to achieve 3-plus comps here since April. So really, we're kind of assuming the kind of continuation of what we've been experiencing the last 4 months on Good Times is relatively flat traffic, little bit of traffic gain, but then we've got around 3% price in there. So that's really the kind of the underlying assumption on the Good Times. On the Bad Daddy's, 1% to 2% would -- does imply maybe even a small traffic decline because we're probably going to be in the -- around the 3% range in terms of price increase on Bad Daddy's as well. So in terms of kind of what's happened with comps on the Bad Daddy's. Again, it's a small number of units in the comp base. You have a couple -- the Cherry Creek store, again, we believe at some point, that thing is not only going to flatten out, but is going to improve substantially when the hotel right next to us and the road is opened up to both ways instead of a one way street right now. That, as you see, that was 9/10 of our impact in this recent quarter and about 6/10 to 7/10 impact year-to-date. And then again, just take 1 or 2 other stores that were running -- declined 3% 4% each. We have a couple of stores that we're doing double-digit comps that are now single digits. And then, we do have a couple of stores that have slipped to slightly negative, but and then there is 1 store, another one in Colorado that's, again, kind of negative in the mid- to high-single digits. So it really is a matter of just a few stores kind of impacting overall as opposed to kind of the entire Bell curve moving negative.
Boyd E. Hoback - CEO, President and Director
We have a pretty wide range on a small base of same-store sales from, as Jim mentioned, 1 restaurant that had 6 new competitors open across the street in a new development, which historically, we take a near-term hit and then we get that business back. We have from -- ranging from that to a store that's still high mid-teens same-store sales growth and everything in between. So it's a small base and almost can take it store-by-store on evaluating same-store sales.
Operator
Our next question comes from Steve Anderson with Maxim Group.
Stephen Anderson - Senior VP & Senior Equity Research Analyst
Just wanted to continue the discussion on the Cherry Creek location. Is there any indication of when you expect this comp drag to lift? And I'll enter the queue for follow-up.
Boyd E. Hoback - CEO, President and Director
Well, it's -- I wish I could have a crystal ball. The street in front of the restaurant is still closed to one-way. The Marriott Jacquard Hotel next door has got their structure up, but they still have a crane in place. The 2 twin residential towers right behind us have cranes in place. So there's still a fair amount of traffic disruption. I can tell you, we are seeing some improvement here this quarter for whatever reason and we anticipate that as soon as the Marriott structure is complete, and they take their crane down, we'll have the street in front of us back open and we can reopen our patio again. We anticipate that being probably over the next 4 months to 6 months. That's the first event. And then the hotel itself really being complete is probably about 9 months to 12 months away for the opening of the Jacquard. Then I think -- then we certainly expect, particularly when we're comping over double-digit down, that we should be able to be comping double-digit up and get back to flat pre-construction.
Stephen Anderson - Senior VP & Senior Equity Research Analyst
And my follow-up question will be on Good Times. I know there has been -- there was an initiative recently to increase throughput. Can you give me a little bit of an update on that initiative? And what kind of -- can you estimate what kind of [conflict] you're seeing from the increased number of transactions?
Boyd E. Hoback - CEO, President and Director
Yes. I think what you're probably referring to is the cooklines that we put in -- the new cooklines we put in as of March. And that initiative wasn't really so much around throughput as it was around pretty significant quality improvements to the product. And that's been very well-received and that's part of, I think, why -- where we're seeing some of our gains from a traffic standpoint. That went in, in April and then we've been advertising it. But we really haven't had initiatives against our speed of service. Our speed of service, which we track pretty carefully has maintained pretty consistent with prior year in terms of our total transaction time. So we haven't seen much difference there.
Operator
This concludes our question-and-answer session. I'd like to turn the conference back over to Boyd Hoback for any closing remarks.
Boyd E. Hoback - CEO, President and Director
Again, thank you all for joining us today. And for those of you that had some questions, if you have any follow-up, you can feel free to call me, be happy to get into that at a deeper level. Thanks very much.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.