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Operator
Good morning and welcome to Akerna's First Quarter ended March 31, 2021 Financial Results Conference Call. Today's call is being recorded. At this time, I would like to turn the conference over to Erica Mannion, Investor Relations for Akerna. Thank you. You may begin.
Erica L. Mannion - President
Thank you, and welcome to today's first quarter ended March 31, 2021 conference call. On the call today are Jessica Billingsley, CEO and Chairman of Akerna; and John Fowle, CFO of Akerna.
Before management begins with formal remarks, I'd like to remind everyone that during this conference call, certain statements will be made that are forward-looking statements within the meaning of the safe harbor provisions of the United States Private Securities Litigation Reform Act of 1995.
Words such as estimates, projected, expect, anticipate, forecast, plans, intend, believes, seeks, may, will, should, future, propose and variations of these words or similar expressions, or versions of such words or expressions, are intended to identify forward-looking statements. These statements include, but are not limited to, statements regarding future growth and prospects for Akerna and statements regarding expected future revenue recognition.
These forward-looking statements are not guarantees of future performance conditions or results and involve several known and unknown risks, uncertainties, assumptions and other important factors, which could cause actual results or outcomes to differ materially from those discussed, including risks related to changes in the cannabis market and risks related to the impact of the COVID-19 pandemic.
These risk factors are more fully described in the current filings with the Securities and Exchange Commission. Forward-looking statements speak only as of the date they are made.
Akerna undertakes no obligation to update or revise any forward-looking statements. whether as a result of new information, future events or otherwise, except as required by law.
Now I would like to turn the call over to Akerna's CEO, Jessica Billingsley. Jessica?
Jessica Billingsley - Chairman of the Board & CEO
Good morning, everyone. Thank you for joining us today. Our first quarter was a strong start to 2021 with software revenue growth of 62% year-over-year and 10% sequentially. The Our business as a whole grew 31% year-over-year with software growth, offset by softness in our consulting business.
Our total SaaS ARR is currently $15.7 million, a 73% increase over the same period last year. In addition to top line growth, the restructuring activities taken in 2020 continue to deliver results. With adjusted EBITDA improving 42% year-over-year and 4% sequentially in the March quarter. We are encouraged by the pace of demand in the first quarter, and we look forward to continued growth in the quarters ahead.
Our focus on the multistate international and emerging enterprises in the more than $20 billion global cannabis industry continues to serve us well. This quarter, we saw churn improve by 35% sequentially while consolidation continues with many of our larger clients significantly increasing their footprints. Our average B2B deal size has also increased by 23% year-over-year.
On average, MJ Platform clients number of transactions tracked in our system has increased by 51% year-over-year. MJ Platform delivered 49 of uptime in the quarter and our average client satisfaction rating across all products continues to exceed 8 on the scale of 1 to 10.
Today, I'd like to share with you our positioning and strategy to maximize the value creation events we see on the horizon. With leading market share driven by the breadth and capabilities of our ecosystem, we believe we are well positioned to participate in the many growth drivers ahead. Starting with our core operations, our existing clients continue to expand the usage of our software throughout their organizations. Given the enterprise-grade nature of our solutions, our clients tend to be amongst the most sophisticated and fastest-growing companies in the industry who understand the ROI benefit of investing in software systems.
It is not uncommon for us to see a client grow from tens of millions to hundreds of millions in revenue over the course of just a couple of years. As their businesses rapidly expand, they quickly realize the spreadsheet solutions, which enable them to reach their first million in revenue, don't scale when the business becomes 100x the size. Fueled by increasing competition in the industry, these companies turn to technology, such as the Akerna ecosystem to reduce the complexity of managing their business, often converting 1 or 2 locations at a time as they implement across the organization.
For Akerna, this translates into a healthy pipeline of backlog. Larger clients often contract with us for several locations at a time, then methodically deployed location by location before returning to contract for their next cohort of locations. With $1.2 million of ARR already in backlog and understanding the existing footprint in purchasing nature of our clients, we feel confident that over time, if we do nothing else, then serve the existing market, we can grow our business by 30% plus on an annual basis.
While a strong growth rate on its own, we view this to be a baseline given the size of opportunities in front of us. When considering industry-changing developments on the horizon, such as the Safe Banking Act, Greenfield Market Expansion which has recently passed state legalization initiatives and ultimately, the passage of U.S. federal utilization, we believe the mid- to long-term opportunities for Akerna in the cannabis industry are much, much larger.
Starting with the Safe Banking Act. The U.S. House of Representatives passed legislation which would allow financial institutions to conduct business with cannabis companies despite the ongoing federal state conflict. The bill has been introduced in the U.S. Senate where it is expected to pass with bipartisan support. For Akerna, the passage of this bill is important as through our partnership with Priority Technology, we believe it will allow our cannabis clients to accept credit card payments for cannabis transactions and eliminate the cash only payment construct that currently exists. Once passed, and the major credit card payment rails agree to begin processing transactions for the cannabis industry. Virtually overnight, we will be able to turn on credit card processing for all of our current MJ platforms and MJ Retail point-of-sale clients to opt in.
For our clients, this is beneficial as it immediately integrates payment processing with our robust compliance offering to create a comprehensive point-of-sale solution. For Akerna, payments become an additional revenue stream as we will capture a portion of the standard roughly 3% processing fee on each transaction. To place the magnitude of this opportunity in context, If all our current retail clients currently use our payment solution, it would translate to an additional $20 million of annual revenue with nearly 0 cost plus. Beyond doubling the size of our revenue at roughly 100% gross margin, payment processing will also provide an opportunity to capture value and the sales volume growth of our clients.
Looking beyond the passage of the Safe Banking Act, the next growth catalyst for our business will come from new state initiatives. With 7 states passing ballot measures or legislative bills to legalize cannabis in the last 6 months, the Greenfield opportunity for First Consulting and then software sales is large. New states provide us an opportunity to sell our software products at both the government and business levels. Leveraging our B2G Leaf Data Systems offering, we typically engage early with states as they begin to formulate their regulatory framework. More states are interested in a closed-loop model like Pennsylvania or Utah, where in addition to contracting for a state regulatory oversight system such as our Leaf Data Systems offering, the state also requires all licensees within the state to use 1 standardized business management software, our MJ platform.
In Utah, we are also able to further bundle our solo*TAG offering, providing a cost-effective anti-counterfeit solution for tracking and tracing. Lastly, even in states where our Leaf Data Systems offering is not used, we still have a large opportunity to win share among new licensees with our MJ platform as our primary competitors on government solutions do not have a business-to-business solution.
In addition, given our existing clients tend to already be large, multi-region enterprises, there is an increased potential they will look to enter new markets as they emerge and deploy offerings from the Akerna ecosystem as they bring new locations online. We're already in discussions with a number of new states and we're excited about the opportunities they represent. With that said, It is important to remember that the decision-making process with government agencies takes time. And as RFPs are slowly issued, it likely won't be until early 2022 that we would see any initial lease data systems wins translate into revenue, followed by B2B wins once licenses are issued. Of course, within existing medical markets, which are looking to expand into recreational as well, the B2B licensee opportunities have the ability to materialize more quickly as there's often a regulatory framework already in place.
Lastly, as we look out from a timeline perspective, the largest growth catalyst for our business will be U.S. federal legalization. With the forthcoming Senate Comprehensive Cannabis Bill, which is intended to end federal prohibition on cannabis, there's increasing momentum to pass legislation by as early as next year. Passing of such legislation would be an inflection point moment for both the industry and Akerna and is one for which we have been preparing ourselves for several years.
From a platform and ecosystem standpoint, we recognized early on that even after federal utilization, compliance and regulation requirements will still vary state by state and change frequently, creating a complex regulatory system much like the tax code in the U.S. today.
By rearchitecting our platform and abstracting the compliance layer, we created a solution which could rapidly integrate new compliance requirements without having to rewrite code for each product offering, thereby enabling us to scale quickly as the industry grew. Competing solutions in the market have not developed this capability and thus we believe they will have difficulty in scaling the challenge.
Similarly, through our integrations with industry-leading financial and tax planning management tools such as Stage, Oracle, NetSuite and SAP, we have created both an enterprise-grade ERP system as well as a holistic suite of tools to meet the needs of our clients. Additionally, through the recent acquisition of Viridian and their SAP Business One integration, we have expanded the breadth of our offerings to bring clients on to an ERP platform earlier in their life cycle. The integration of these capabilities is key as it provides our clients with a suite of applications to manage the entirety of their business while creating strong channel partnerships with blue-chip enterprise software vendors.
We have also leveraged our integration capabilities to build additional enterprise functionality such as data analytics and predictive intelligence by partnering with Domo.
With MJ Analytics, our clients can leverage the large data sets captured for regulatory requirements to make informed decisions about their own operations, thereby improving business outcomes, including sales growth and profitability. The value of these capabilities continues to be recognized by the market with ARR contribution more than doubling in the past quarter.
Lastly, using the Canadian federal legalization framework as a model. We believe what U.S. federal legalization has passed, there is a large opportunity to gain traditional medical pharmacy clients as well. For a true medical pharmacy model, the pharmaceutical industry has heightened and standardized requirements to prove Providence. Today, no one in the U.S. cannabis market has yet developed this capability. However, through our acquisition of Ample Organics and our client Shoppers Drug Mart, which represents roughly 30% of the Canadian traditional medical pharmacy market, Akerna gained pharmacy specific capabilities such as a payment portal, which exchanges patient information in a HIPAA and PIPA compliant manner and insurance adjudication. Both sets of functionalities already integrate with our cannabis compliance offering, and we believe will provide us with a meaningful first-mover advantage, specifically with U.S. traditional medical pharmacies as they look to enter the market upon federal utilization.
As we prepare for this catalyst opportunity in the U.S., we have nominated Barry Fishman, a veteran in the cannabis and pharmaceutical space to our Board.
In closing, we are very excited about the many value creation opportunities ahead and the business we have built to leverage the upcoming waves of growth. With the leadership position we have and our core business, and capabilities we have integrated to take advantage of new opportunities such as payments, new state initiatives and ultimately, U.S. federal legalization, we strongly believe we are quickly approaching an inflection point in growth, both in the cannabis industry and Akerna's role within it. All our hard work and achievements to date have positioned us very well for this moment, and we look forward to driving long-term shareholder value as the path unfolds in front of us.
Now I will hand the call over to John, who will take us through the details of our financial results. John, please take it from here.
John Michael Fowle - CFO & Secretary
Thanks, Jessica. Today, I'll provide an overview of our financial results and key business metrics for the first quarter ended March 31, 2021. As a reminder, these results are discussed in further detail in our Form 10-Q which will be filed shortly with the SEC.
Financial results reported today are preliminary. Final financial results and other disclosures will be reported in our quarterly report on Form 10-Q and may differ materially from the results and disclosures today due to, among other things, the completion of final review procedures, the occurrence of subsequent events or the discovery of additional information. We encourage you to review the filing in detail.
This past quarter, we continued to deliver on our core objectives of expanding software revenue optimizing our operating infrastructure and improving profitability. We work hard each day to deliver strong results like those produced this quarter while simultaneously investing aggressively to build the compliance platform of the future.
With software revenue up 10% sequentially, approximately $1.2 million of new ARR bookings and the average booking amount up 23% year-over-year, the growth momentum of our business continues to improve as larger, multi-location and multistate operators increasingly implement our solutions to solve their business needs.
As evidenced by the continuing increase of transaction volume, which was up 67% year-over-year and retail order value, which was up 29% year-over-year, our clients' operations are scaling rapidly.
Our strong demand pipeline generated by both client growth and organization-wide implementation plans gives us confidence in our ability to continue to grow our revenue and profitability as we prepare for the upcoming industry catalysts Jessica mentioned earlier.
Turning to the financial results. For the March quarter, total revenue was roughly flat on a sequential basis at $4 million with 10% organic growth in software revenue, offset by softness in our consulting practice. Software revenue was up 10% sequentially to $3.8 million and up 62% compared to the prior year. We currently have approximately $1.2 million of ARR backlog pending go-live.
Consulting revenue declined 70% sequentially to approximately $175,000 as a result of project timing. Progress on new state initiatives continues to be mixed with some states such as Arizona moving quickly, given their existing medical framework, while other states such as New York and New Jersey are moving more slowly through the process. As a result, we expect our consulting revenue to remain soft in the first half of 2021. However, with our current backlog and growing pipeline of opportunities, we believe the second half will be meaningfully stronger.
Gross profit was $2.6 million for the quarter and represented a 64% gross margin compared to a gross profit of $2.7 million and the 66% gross margin in the prior quarter. We continue to make progress automating activities to drive gross margin leverage. We expect our margin profile to expand above the mid-60% range in future periods as consulting revenue rebounds and as our software revenue grows adding a higher contribution margin to our revenue mix.
Moving to operating expenses. Total operating expenses decreased approximately $6.7 million sequentially mainly a result of a noncash impairment charge taken last quarter. On a non-GAAP basis, operating expenses decreased approximately $240,000, 5% sequentially, as we continue to drive efficiency across the business. Non-GAAP operating expenses exclude a number of onetime nonrecurring and noncash expenses that include depreciation, amortization, stock comp expense, business combination expenses, impairment and other nonrecurring charges.
Product development was flat sequentially, a result of ongoing cost management and continued focus on scalable infrastructure. In the quarter, we capitalized approximately $900,000 of software development as we continue to accelerate our product road map. We continue to invest in product development that we believe will deliver the complete compliance experience for our clients.
Sales and marketing expense decreased $95,000 or 5% sequentially and as we continue to realize synergies and refine our go-to-market strategy. We continue to be pleased with our sales and marketing efficiency as we continue to drive new business growth and improving client acquisition costs.
General and administrative expenses decreased approximately $110,000 or 6% sequentially, primarily a result of a reduction in lease obligations. As I have shared previously, we are laser-focused on operating efficiencies across the organization.
In the quarter, adjusted EBITDA was negative $1.8 million compared with negative $1.9 million for the prior quarter ended December 2020, an improvement this quarter of 4% sequentially and compared with negative $3.2 million for the prior year, a year-over-year improvement of 42%.
We believe adjusted EBITDA, when considered with the financial statements determined in accordance with GAAP, is helpful to investors in understanding and comparing our performance.
As of March 31, 2020, our cash balance was approximately $15.4 million. Cash on hand and access to the capital markets positions us well to execute on our strategy, which is a significant advantage over many of our competitors. We expect continued improvements in our financial performance as we continue to scale and drive towards profitability.
The above referenced non-GAAP financial measures are discussed and reconciled to GAAP financial measures in our earnings press release that was issued before this call. That press release is available on the company's Investor Relations website, and we encourage you to review the reconciliations there as well as review our financial statements for the quarter ended March 31, 2021, contained in our Form 10-Q to be filed with the SEC shortly.
This past quarter, we continued the strategic investment in technology and infrastructure that we believe will deliver our growth objectives. We must build for the future, and we are always looking forward to ensure that we continue to define cannabis compliance in this growing and ever-changing market.
This concludes our prepared remarks. We are happy to take any questions you may have. Please keep in mind that the forward-looking statement disclaimer discussed at the beginning of this call applies equally to the Q&A session.
Now let's turn the call over to the operator for questions. Operator?
Operator
(Operator Instructions) Our first question comes from the line of Brian Kinstlinger Kinstlingerwith Alliance Global Partners.
Brian David Kinstlinger - Head of TMT Research, MD & Senior Technology Analyst
First, with so many regulating cannabis -- with so many states, as you highlighted since November regulating cannabis, can you talk about your positioning and even early conversations with potential licensees? I take a lot of them are existing licensees that you have? And how many states you're evaluating or have determined a closed-loop system is the way to go of those 7.
Jessica Billingsley - Chairman of the Board & CEO
Great questions. Let me actually take the lease portion of that question first, Brian. We're in a number of conversations that I mentioned in my prepared remarks. And we've either recently responded or are responding to RFPs from new states. It is worth noting, though, that due to the length of the RFP process, even if new ones were issued in the near term, it's unlikely that we would see revenue in calendar 2021.
And I can also share, as far as the closed-loop model piece of that question goes, that our contacts in Pennsylvania and Utah are regularly contacted about this, particularly in Pennsylvania, which has a very robust and healthy program that appeals to industry and enforcers alike. And we do expect it to serve as a model in future states based on the seats we know are having those discussions. As far as B2B licensees, existing clients who are in discussions with us about expanding their footprint into new states. I think you see that reflected in our continued robust and growing pipeline, as we mentioned in our prepared remarks. And I can share anecdotally that we are continuing to have conversations with the clients and formulate plans for large rollout plans across all of their locations.
Brian David Kinstlinger - Head of TMT Research, MD & Senior Technology Analyst
Great. And then you've been holding it around $1 million of annual run rate bookings per quarter for some time, plus or minus, do you expect that can accelerate? Given not only the new state regulations, which you highlighted is probably a 2022 event, and can bookings accelerate given the opportunities you have just with your existing client base in existing states.
Jessica Billingsley - Chairman of the Board & CEO
Well, we certainly do expect to see some acceleration. There was really no new markets last year in 2020 throughout the COVID-19 year, if you will, and the impact, and we continue to just see strong month-over-month and quarter-over-quarter performance in our bookings. as the many new opportunities that are available to come online, we do expect to see some acceleration in bookings as well.
Brian David Kinstlinger - Head of TMT Research, MD & Senior Technology Analyst
Great. I think you were trying to communicate, and correct me if I'm wrong, that you believe you can grow software revenue 30% organically with your existing client base, I think you might in an existing state, but maybe I'm mistaken. When do you think you can begin achieving those types of growth rates on software revenue organically?
Jessica Billingsley - Chairman of the Board & CEO
John, do you want to take that one?
John Michael Fowle - CFO & Secretary
Yes, I can take. Yes, I think -- I mean I think if you think about -- look at our first quarter, I mean, 10% organic growth in just a quarter, I mean, you could certainly extrapolate how that would play out over an entire 12-month period. We're going to be continued -- have that continued focus on driving that organic growth and looking for opportunities to sort of land and expand. And I think we saw a little bit of that in the first quarter as we were able to successfully expand with a number of our clients as we certainly talked before about some of our data products in some of our AI and MG analytics tools and being able to sort of upsell that as some of our clients grow. So I think overall, from a -- just if you look sort of sequential growth from Q4 of last year to Q1 this year at 10% organic growth, we're certainly -- we're happy with that, and we're going to certainly continue to sort of look to achieve sort of those numbers in the quarters ahead.
Brian David Kinstlinger - Head of TMT Research, MD & Senior Technology Analyst
And maybe to that end, can you talk about how your analytics products being accepted in the marketplace? And when do you think that will become a meaningful catalyst to software revenue.
Jessica Billingsley - Chairman of the Board & CEO
Well, Brian, I'll take that, at least the first part of that. As we shared in our prepared remarks, we have seen contribution from MJ Analytics double. in this past quarter over the quarter before. So we're -- and I can also share that we are seeing large close and attach rates on new deals for that product, and we expect to see ongoing contribution from it.
Brian David Kinstlinger - Head of TMT Research, MD & Senior Technology Analyst
Great. Last question I have on the consulting side. It sounds like new states are moving quickly right now with the modest quarterly revenue can I assume that you're only working with maybe one state right now? And then what is the competitive landscape look like on these consulting project? There are a number of other companies that are bidding on these projects? Is there a lack of competition?
Jessica Billingsley - Chairman of the Board & CEO
On the competition side, we performed extremely well versus our competitors, we're not the least expensive solution out there. There's probably a handful of competitors in any market. However, we do have the, I believe, the best win rate for applications in that space and in the industry and our reputation very well known. We are currently -- it's -- we're actually seeing a combination of projects that were placed on hold at the beginning of the pandemic start to come back as well as new projects from recently passed state initiatives. We are working in a handful of states currently and progress on those new state initiatives continues to be mixed. Some states such as Arizona are moving quickly given their existing medical framework while other states such as New York and New Jersey, they're moving more slowly through the process. So as a result, we do expect our consulting revenue to remain soft in the first half of 2021. However, with our strong backlog and growing pipeline of opportunities, and we believe the second half will be meaningfully stronger.
Operator
(Operator Instructions) Our next question comes from the line of Martin Toner with ATV Capital.
Martin Toner - Analyst
Good morning, everyone, and congrats on a good quarter. I'd like to ask about Viridian and ask us to talk about what the synergies between the businesses will be? Are there current customers that you think it would be beneficial for both of you guys for them to graduate to the Viridian solution? Will there be any integration between the Viridian solution and some of your other ones? Are there things that you can take from different solutions to improve any of the other ones, stuff like that.
Jessica Billingsley - Chairman of the Board & CEO
Great question. So first, I guess, let me just share the core synergy that we see between our products. After working to develop our own compliance capabilities, the Verdient management team kind of direct appreciation for the challenges of replicating the depth and breadth of our compliance gateway coupled with the integrations of our ecosystem and added functionalities such as our retail and payment solutions, we realized that integrating our platform opportunity to unlock significant synergies on both sides. The primary synergy we'll start with is integrating the Viridian product to our compliance gateway and ecosystem. And it should take about a quarter to complete the initial integration steps with the realization of synergies through our first year.
As regarding which products would be with yield synergies, both Akerna and Viridian have a pipeline of clients to have already indicated interest in the enhanced product offerings. In addition, of course, to the network effects of upselling to our combined existing client base. So not only do we expect to -- and are we already in conversations for the Viridian product with our existing client base, but we also have been in discussion with Viridian clients about additional products and services that we can honor as well.
Martin Toner - Analyst
That's great. Super. So where do you require a lot of R&D spending?
Jessica Billingsley - Chairman of the Board & CEO
As we mentioned previously, Viridian does contribute positive cash flow synergies, and we have enough R&D sending in there to complete the integration work to our compliance gateway, which will realize some synergies by doing compliance in one place for all of our product lines. And then we certainly have enough and appropriate budget for ongoing product development across our product lines. John, would you want to add anything to that?
John Michael Fowle - CFO & Secretary
No, I think that's a really good way to think about Viridian to Martin's question about integrating sort of with the broader current ecosystem to drive that cohesive technology platform with our compliance gateway. So I think that will be really a good way to say it.
Operator
Ladies and gentlemen, we have reached the end of today's question-and-answer session. I would like to turn this call back over to Ms. Jessica Billingsley for closing remarks.
Jessica Billingsley - Chairman of the Board & CEO
Thank you, operator. We're the technology ecosystem for cannabis, serving operators, governments and brands. Our ecosystem strategy and strategic investments are focused on locking up the tech spend of the enterprise cannabis businesses and solving with technology, the growing demand for increased supply chain transparency among consumers and governments. We thank you for your interest in Akerna and we look forward to sharing our progress with you as we move forward.
Operator
This concludes today's conference. You may disconnect your lines at this time. Thank you for your participation. Enjoy the rest of your day.