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Operator
Good morning. My name is Chris, and I will be your conference operator today. At this time, I would like to welcome everyone to the Acushnet Holdings Corp. 1Q 2018 Conference Call. (Operator Instructions) Tony Takazawa, Vice President of Investor Relations, you may begin your conference.
Anthony Takazawa - VP of IR & Corporate Communication
Thank you. Good morning, and welcome to Acushnet Holdings call to discuss the financial results for the first quarter of 2018.
This morning, we're joined by Acushnet President and CEO, David Maher. David will provide commentary on the conditions in the golf industry and discuss the performance of our business across the segments and geographies. Next, Acushnet's CFO, Bill Burke, will spend some time discussing the overall financial results for the quarter and full year.
We will be making forward-looking statements on the call today. These forward-looking statements are based on Acushnet's current expectations and are subject to uncertainty and changes in circumstances. Actual results may differ materially from these expectations. For a list of factors that could cause actual results to differ, please see our filings with the U.S. Securities and Exchange Commission.
Throughout this discussion, we will be making reference to non-GAAP financial metrics, including items such as revenues at constant currency and adjusted EBITDA. Explanations of how and why we use these metrics and reconciliations of these items to a GAAP basis can be found in the schedules in today's press release, slides that accompany this presentation and in our filings with the U.S. Securities and Exchange Commission.
With that, it is my pleasure to introduce Acushnet's CEO, David Maher. David?
David E. Maher - President, CEO & Director
Thanks, Tony. Good morning, everyone, and thank you for joining us on today's call. I am pleased to report that Acushnet posted solid first quarter results, driven by new product innovation and good execution by our global team.
Consolidated sales of $442 million were up 1.9% year-over-year and down 2.2% on a constant currency basis. Acushnet's performance for the quarter, as you will hear this morning, is reflective of our 2-year product life cycles, notably in golf balls, and also the year-to-year variances in new product launch timing, as is the case with FootJoy golf shoes.
That said, we are pleased with how our business is tracking through the first 3 months of the year, which is best described as a sell in period. Conversely, the second quarter, and especially May and June, is far more about sell-through, custom fittings and inventory replenishment.
As the golf season opens up around the globe, the industry is structurally in a good place and generally optimistic around what has been an exciting start to the season across the worldwide professional tours. And while global weather patterns have, once again, been a factor early this year, Acushnet continues to deliver on our long-term strategy, while generating positive momentum across our various product categories.
For the quarter, the Titleist golf club business led the way, driven by continued strong demand for Titleist 718 irons and the successful launches of new Vokey SM7 wedges and Cameron Select putters. This was offset by the anticipated year-over-year sales decline in the Titleist golf ball business, which comped against last year's successful launch of new Pro V1 and Pro V1x models.
For the quarter, we posted net income of $41.5 million, up $3.4 million or 9% year-over-year. Adjusted EBITDA was $77.1 million. Overall, our first quarter sell-in with trade partners was on target and, importantly, we believe the Titleist and FootJoy leadership positions and our product category and geographic diversity position us well for market success in 2018.
Affirming the overall health of Acushnet's business and our commitment to return value to our supportive shareholders, I am pleased to announce that the Acushnet Board of Directors has approved the payout of a quarterly cash dividend of $0.13 per share or approximately $9.7 million to be paid on June 15.
We will now take a closer look at Acushnet's 4 business segments, with all results and percentages presented on constant currency. Starting with golf balls, shown on Page 5, Titleist ball sales were up 9.8% for the quarter. The early headline for the Titleist golf ball business in 2018 is the very successful launches of new Tour Soft and Velocity in late January. Both models have been well received, and we are pleased with the early buzz and interest.
Our Pro V1 franchise, as noted, comped against last year's new product launch, where we benefited from both a robust global pipeline and the sell-off of some prior-generation inventory. While Pro V1's year 2 shipment profile differs from its launch year, we continue to have the highest expectations for Pro V1 and Pro V1x, which we believe provide golfers with unmatched total game performance and quality.
This is supported by our performance across the worldwide tours, where Pro V1 is off to a great start, with 74% usage through the Zurich Classic, more than 7x the nearest competitor. And Pro V1 golf balls have accounted for 72% of the wins across all tours, including the past 7 consecutive tournaments on the U.S. PGA TOUR.
Finally, I will note that poor weather did contribute to our golf ball performance in the quarter as domestic rounds in play were off 6% and ex U.S. rounds declined approximately 10%, as many regions experienced cold, wet starts to the year.
Looking forward, we recognize that our ability to stay out in front in golf balls is rooted in an unwavering focus on innovation excellence. This is driven by Acushnet's commitment to research and development, patent generation and our manufacturing and process expertise, which contributes to leading golf ball performance, quality and consistency.
It is this commitment, which is the foundation for the new Titleist AVX golf ball, which was launched across the U.S. in late April. You may recall we test-marketed AVX in 3 states late last year and have been very pleased with golfer feedback and interest. AVX offers a terrific solution for golfers looking for a combination of distance, soft feel, penetrating flight and durability in our new high-performance cast urethane elastomer cover.
AVX is manufactured at Titleist Ball Plant III, which is right down the road in New Bedford, Massachusetts. As the season progresses and we ramp up production, we look forward to launching AVX in ex U.S. markets after the U.S. Open.
Now moving from golf balls to golf clubs. Titleist clubs posted a healthy 10% sales increase in the first quarter behind a good mix of at-once custom-fitting demand and new product pipelines. This growth was driven by continued momentum in 718 irons and 818 hybrids and the launches of new Vokey SM7 wedges and Cameron Select putters. The entire 718 iron family is performing well and meeting our high expectations, and we are especially pleased with how well AP1 and AP2 are checking through alongside AP3, which has quickly become our top-selling iron.
On the PGA TOUR, Titleist irons, hybrids, wedges and putters have been the most played so far this year, and Titleist drivers are prominently positioned as the #2 driver on tour. The Titleist golf club business is healthy and fueled by great new products, robust pyramid usage and a talented network of club fitters. And while first quarter weather was not ideally suited to club fittings, we were pleased with the amount of activity and interest around Titleist irons, which we attribute, in part, to our increased advertising support.
Next, moving to Slide 6 and Titleist gear. Gear sales were up 0.4% for the quarter, and early-season response to our 2018 product line has been positive. We continue to fortify our gear supply chain and design capabilities with the goal of making the game's best-performing highest-quality gear products.
We believe that our good results over the last couple of years are evidence that these efforts are paying off. Looking forward, our team will work to continue to refine and improve upon our core product lines, while mixing in special collections and limited-edition offerings to generate added excitement around Titleist gear.
Now moving to our final segment, FootJoy, the #1 one shoe and glove in golf, which was down 5.7% versus last year. The year-on-year sales comparison was impacted mainly by the planned timing of footwear launches and, we believe, to a lesser extent, unfavorable weather.
To provide some context, in the first quarter of this year, we launched the premium Tour-S golf shoe, which complements our Pro SL spikeless franchise. However, we did not comp against last year's contour fit launch as our new ARC SL and FJ Golf Casual lines were instead launched in April of this year.
While these factors impact the year-over-year comparisons, we are pleased with the trends and overall architecture of the FootJoy shoe line, which continues to set the standard for footwear performance, comfort and style.
FootJoy apparel is also performing very well. We are pleased to note that the men's line recently achieved the #1 position on-course in the U.S. market, and our women's athleisure collection has also become a leading apparel choice for golfers looking for performance and fashion and with the golf authenticity of FootJoy.
Lastly, FootJoy gloves remain the undisputed #1 on tour and in the market. Every FootJoy glove is made to the highest quality standards by our team of dedicated Acushnet associates.
Now looking at our business regionally on Slide 7. Generally, the geographic results were impacted by the planned for year-over-year comparison in the Titleist golf ball business, which I spoke to previously. U.S. sales were down 1.7%.
On a constant currency basis, EMEA sales were off 5.2% for the quarter, in what was the hardest-hit region from a weather perspective as rounds of play in the first quarter were off in excess of 20%.
Acushnet's Japan sales declined 1.4%. The Japan golf retail market, however, had a strong opening quarter, with retail sell-through trends indexing positively in just about every product category and, most notably, in golf clubs. Titleist and FootJoy sell-through was also strong for the period.
Korea sales were down 2.3%. Korea's vital signs remain healthy, and we continue to have confidence in the market. However, it was a slow start in the region due to unseasonably cold weather.
Overall, our major markets are stable. We have strong category positions and there is excitement for our new product offerings in the start of the golf season. We look forward to improving conditions as we soon enter the heart of the golf season.
As we look at 2018, we like our positions and remain confidently on track to achieve our goals for the year. We feel strongly the golf industry is structurally in a good place, with supply and demand more in sync than we have seen in many years.
The professional game is captivating and benefiting from a talented group of exciting young players competing week-to-week. The dedicated golfer, defined by their willingness to invest in performance-oriented products, which help them play their best golf, remains a healthy and vibrant market opportunity.
Acushnet associates and our valued trade partners are working together to deliver exceptional products and services to golfers. The Titleist and FootJoy innovation engines are in high gear and we have delivered a number of compelling new products recently, with more to follow throughout 2018. And our strong operating model is enabling us to invest in our future, while also returning capital to shareholders and reducing debt.
In closing, my fellow associates and I are optimistic about the future, and we remain confident in our positioning as an attractive, long-term, total-return investment opportunity for our shareholders.
I appreciate your interest in Acushnet, and will now turn the call over to Bill who will provide added insights into our first quarter financial performance.
William C. Burke - Executive VP, CFO & Treasurer
Thanks, David, and good morning to everyone on the call. As David indicated, we had a solid start to the new year. Consolidated revenue in the quarter was $441.8 million, up 1.9% year-over-year, and down 2.2% on constant currency.
Q1 gross profit was $227.7 million, up 0.6% from last year, and gross margin was 51.5%, down 70 basis points year-over-year. The decline in gross margin was largely expected and was the result of a mix shift from Pro V1 and Pro V1x models to our new performance models introduced in the quarter. This decline was partially offset by higher gross margins in FootJoy golf wear, Titleist gear, and Titleist clubs.
Looking at operating expenses, SG&A of $151.4 million was up 2.4% versus last year. SG&A, however, was essentially flat year-on-year with the increase primarily due to changes in foreign currency exchange rates, which accounted for $3.9 million of the increase. In Q1, research and development expense of $12.4 million was roughly flat with last year, down $100,000.
Q1 interest expense of $4.4 million increased by $1.5 million from last year. This increase was primarily due to higher average outstanding borrowings compared to the first quarter of last year, when our delayed draw term loan A was only outstanding for 1/2 of the quarter. In addition, we have -- now have higher average interest rates on outstanding borrowings.
Our Q1 effective tax rate was 26.1%. The year-over-year decline is primarily a result of enactment of the Tax Cut and Jobs Act and changes in geographical earnings mix. As we continue to review interpretive guidance issued in conjunction with the act, we now believe that our ETR will be closer to 27% for the year 2018.
As a result, our Q1 net income attributable to Acushnet Holdings of $41.5 million improved by $3.4 million or 8.9% over Q1 of last year, driven by lower income tax expense, partially offset by lower income from operations and higher interest expense.
For the quarter, adjusted EBITDA was $77.1 million, down $1.4 million from prior year. To assist in your review of this calculation, we provided reconciliation of adjusted EBITDA in our earnings release as well as in the slide presentation.
Looking to the balance sheet. We have $46 million of unrestricted cash on hand as of March 31, 2018. Total debt outstanding at quarter-end was approximately $576 million, and we had ample borrowing capacity on our revolving credit facility of approximately $143 million. On a rolling 4-quarter basis, our total debt-to-adjusted EBITDA was 2.3x. We'll continue to focus on reducing debt as we look to strengthen our balance sheet over the course of the year.
Inventory levels at quarter-end appear somewhat elevated at $363 million, up $49 million from last year. Please note, however, that changes in foreign currency rates account for approximately $15 million of the year-on-year increase. But other factors contributed to the increase include 3 major club launches that are straddling the first and second quarters, the timing of footwear launches when compared to prior year and our growing presence in apparel, which is more inventory-intensive. But we're comfortable that our inventories are clean and that, as new products roll out, inventory levels will become normalized.
CapEx for Q1 was $5.9 million. Through 2018, we still expect CapEx to be approximately $34 million. While a good portion of this spend is maintenance-related, we also plan to make additional investments in innovation and technology to drive continued market leadership and future growth. We believe this is an excellent use of capital.
As David mentioned, we're pleased to announce that the Acushnet Board of Directors has voted to declare a $0.13 dividend this quarter. Our strong dividend continues to be indicative of the confidence we have in our strategy and cash-generation capabilities moving forward.
As to the outlook for full year 2018, we continue to expect reported sales will be in the range of $1,590,000,000 to $1,620,000,000. On a constant currency basis, we expect revenues to increase in the range of up 1.3% to up 3.2% versus last year. Although we've experienced strengthening of some key currencies over the course of the quarter, we don't typically adjust our forecast for currencies until Q2 after we've had a chance to analyze key currency movement over a longer period.
Also, as a reminder, we largely hedge our international exposures so a strengthening of ex U.S. currencies would positively impact revenue but would not have a significant impact on earnings.
Lastly, we continue to forecast our adjusted EBITDA for 2018 to be approximately $225 million to $235 million.
In summary, 2018 is off to a good start, as our new products are performing well and the team is executing against our plan. We remain committed to generating shareholder value over time, through a laser-like focus on the dedicated golfer, investing in product innovation, continued operational excellence and delivering earnings growth. We'll continue to focus on debt reduction to increase our financial flexibility, and our dividend policy will always be a subject of ongoing review to ensure we provide an attractive yield and payout.
And lastly, our capital deployment strategy will also include reviewing selective M&A opportunities that may present themselves.
With that, I'll now turn the call over to Tony for Q&A.
Anthony Takazawa - VP of IR & Corporate Communication
Thanks, Bill. Chris, can we open up the line for questions, please?
Operator
(Operator Instructions) Your first question comes from Simeon Siegel of Nomura Instinet.
Dan Stroller - Analyst
This is Dan Stroller on for Simeon. Within the gear business, we're just wondering if you could comment on the ASP increases. Is there any one category where the increase was more material? And how should we think about price as a driver going forward?
William C. Burke - Executive VP, CFO & Treasurer
This is Bill. Across -- really, it's across all 3 categories of the gear business. And it's incremental across all -- and it really has to do with product innovation and the quality of our products out there and the -- and our ability to garner a higher price for it.
Dan Stroller - Analyst
And then, just one more, if I can. Is there any color on what you've seen quarter-to-date, particularly with the irons and fittings?
William C. Burke - Executive VP, CFO & Treasurer
Yes. We -- as mentioned in prepared remarks, weather worked against us from a fitting standpoint, but our iron business held up real strong. And we actually had a bit more robust fitting environment and activity than we would have thought given weather, which we attribute to strong demand for the product, number one, and also some different messaging, increased advertising we employed throughout the course of the launch in the last 6 months. So while you may suggest that weather would have been a drag on the iron business, we didn't see that in the quarter.
Operator
Your next question comes from the line of Kimberly Greenberger of Morgan Stanley.
Kimberly Conroy Greenberger - MD
Bill, I wanted to ask about the gross margin in the quarter. I think you mentioned that there was a mix shift in your golf ball business out of the Pro V1 into performance balls, given this is a -- last year was the Pro V1 launch.
I'm wondering if there was also a category mix shift impact in your gross margin line, meaning with lower golf ball revenue year-over-year and higher revenue in other, let's say, lower-margin categories, did that -- was that also at play?
William C. Burke - Executive VP, CFO & Treasurer
No. It actually is primarily the result of what you initially mentioned. This is -- and this is typical of an even numbered year when you're comping against that large Pro V1 launch that Dave spoke of in his opening comments. It was actually mitigated by increases in all 3 other categories or all 3 segments and other categories. So there wasn't so much a category mix or anything going on there. It was really just a result of Pro V1 with all 3 segments contributing to mitigate it.
Kimberly Conroy Greenberger - MD
Great. And then just a follow-up on gross margin. Are you seeing any sort of input cost pressures given higher oil prices?
And then separately, I just wanted to ask about your comment on interest rates. Given the rising interest rate environment that we're in, it's obviously understandable you'd be seeing slightly higher rates. How are you thinking about the timing and pace of debt pay-down given both what's happening in the current interest rate environment and then the forecast or projections here over the next year?
David E. Maher - President, CEO & Director
Okay. To the first one, we have seen some oil price increase but that doesn't always translate into increases in polybutadiene, our major commodity that we use in golf balls. In fact, we are forecasting some modest increases in polybutadiene but they're not significant right now, at present.
So yes, we are factoring in higher rates over last year and we certainly expect -- I think, predominantly, we're seeing that -- we're expecting at least another 2 rate increases this year. That's built into our forecast. But it's not going to significantly impact our ability to pay down debt and achieve somewhere around our 2x leverage target we're looking for at year-end or early 2019.
Operator
Your next question comes from Dan Wewer of Raymond James.
Daniel Ray Wewer - U.S. Hard Line Goods Analyst
Dave, it makes sense why the golf ball revenues would be lower compared to last year given last year there was a new product launch with the Pro V1 family. But we also look at the revenues, not against last year but against 2016, which is the second year of Pro V1 in that product cycle and revenue is still down compared to the second year of that previous cycle.
What would account for that? Do you think it's a change in golfer's preference for lower compression balls that AVX is going to target?
David E. Maher - President, CEO & Director
Well, Dan, the 2 themes that emerge in response to your question, certainly, weather played a part of it, all right. But notably, it was launch cadence. If you look back on '16 as well, we were still shipping product to some 600 doors, in terms of stores that were open in the market then that are not open today, so the '18 to '16 view requires some color and commentary.
But again, as stated in my opening remarks, the ball business came through about as we expected for year 2. We had some highs on our performance models in Tour Soft and Velocity, which we're really excited about, and again, a lot of this was a function of just the cadences of our business. We talked a little bit about AVX but that story really didn't unfold until April, and the start of the national launch.
Daniel Ray Wewer - U.S. Hard Line Goods Analyst
Okay. A second question on the revenue guidance not changing, but it looks like the growth rate in constant currency was reduced slightly. Correct me if I'm wrong, but what would have accounted for that reduction in the constant currency revenue growth rate?
David E. Maher - President, CEO & Director
No. Those rates did not change from a...
Daniel Ray Wewer - U.S. Hard Line Goods Analyst
Okay. And then, the last question -- I just want to make sure I understand the -- your answer to Kimberly's question about categories. Are we now at a point where the gross margin rate across these different categories are essentially the same?
David E. Maher - President, CEO & Director
(multiple speakers).
Daniel Ray Wewer - U.S. Hard Line Goods Analyst
Because I would have thought as well that lower revenues in golf balls would have hurt the overall gross margin rate.
David E. Maher - President, CEO & Director
No, we don't actually discuss specific margin rates by segment. But we've certainly said in the past that our equipment category is going on higher margins than our soft goods categories, overall. But that's -- again, it's not -- what we saw in the first quarter wasn't really a category mix so much as the comp to the Pro V1 launch prior year.
Operator
Your next question comes from the line of Dave King of Roth Capital.
David Michael King - MD & Senior Research Analyst
I guess, how much did AVX contribute to the ball revenue in the quarter? How widespread was the U.S. launch? And then, David, do you have an early read on sell-through there and what balls it's been share from? Has there been any cannibalization versus Pro V1? Any thoughts there?
William C. Burke - Executive VP, CFO & Treasurer
So just on timing, the AVX launch really took place in the second and third weeks of April. We did ship a very, very modest amount of product into the market in some of our test markets in the first quarter. But really, the story just unfolded over the last several weeks.
So to the second part of your question, it's too early to say, in terms of where it's coming from. Again, here we are, roughly 7 to 10 days of product in the market around the U.S. marketplace.
David Michael King - MD & Senior Research Analyst
Okay, fair enough. Shifting gears a bit. It appears that the -- on the guidance, the constant currency growth is expected to improve, I think, for the year overall versus the first quarter, what are the key drivers there? And then, if you can, how should we think about that by quarter?
And then, sort of a follow-up on the -- not taking up the guidance for FX until after Q2. Is it fair then to assume that, all else equal, you would have been taking it up given the currency moves we've seen?
William C. Burke - Executive VP, CFO & Treasurer
Well, I will answer the first question and the last one, and I'll throw the launch cadence to Dave. The constant currency guidance did not change from what we gave at the end of the fourth quarter. So that's not a -- there's no change there.
But if you look at what we're seeing in currencies, we don't tend to do anything until the second quarter. And if you look at where we look at our rates, we're kind of looking at December when we're closing our plan, we're getting into January, and then we're selectively adjusting some currencies.
But we don't react to currencies too quickly until we get into the second quarter because, as you can see right now, the pound sterling and the euro have pulled back fairly significantly about -- in regards to some more worries about Brexit.
So we don't -- tend to not react to that until we get through the second quarter and you actually have a lot -- a large portion of your sales involved in that period. As far as the launch cadence for the quarters, Dave might want to speak to that.
David E. Maher - President, CEO & Director
Yes. Dave, repeat -- I'm trying to get at what your question is, specifically...
David Michael King - MD & Senior Research Analyst
So yes. In constant currency, it seems like the -- your overall revenue was down, what, 2.2%, if memory serves in the first quarter, but for the year, you're guiding to up 1% to 3%, I think. I guess I'm trying to get a sense of what's the difference there? It seems like there's improvement from the first quarter. So how should we think about that by quarter? And then what are the drivers of that?
David E. Maher - President, CEO & Director
Okay. So what's a little bit different this go around is some launch timing. As we talked about, we've got an AVX launch, which is domestic in Q2 and around the world in Q3. We talked about a couple of shoe launches that took -- that are playing out in April that otherwise were first quarter last year.
And the final piece is we've got a 919 driver launch queued up for the fourth quarter of the year. So our cadence and timing is a bit different this year. And I'll use this to just reinforce the importance for us of Q2 and Q3, which are really sell-through fitting replenishment periods, whereas Q1, really just filling the pipeline and, as stated, that happened about as we expected.
Operator
Your next question comes from Michael Swartz of SunTrust.
Michael Arlington Swartz - Senior Analyst
I just wanted to touch on -- and I know we're early in the year, first quarter is not a big retail piece of the year. But can we maybe talk about maybe some of the differences that you've seen between off course and the green grass channel here through maybe April? I know you're more heavily exposed to green grass so I would assume that has a bigger impact on you relative to maybe a lot of other folks out there.
David E. Maher - President, CEO & Director
Well, we've seen -- and I think you're weaving in the weather comment as well. On a couple of fronts, we've seen that hard goods have fared quite well this year, which is a bit at odds with weather. But we've seen hard goods and equipment have a real good start to the year. We benefited from that, both Titleist irons, wedges, putters, our club businesses benefited with added sell-through as well.
Consumables, balls and gloves, this time of year, tend to be best correlated to rounds of play, which are down. So not surprising. We've seen overall, this is less channel comment, but overall sell-through of consumables down slightly, which you would expect given the weather.
But again, coming through the first quarter and into April, again, another thought to think about here is that the first quarter really is a relatively small quarter from a round of play standpoint. In the U.S., it represents less than 15% of the year, with about 70% happening in Q2 and Q3. So from a channel standpoint, not a lot to glean other than I think both channels probably more off than on, have had a nice run from a hard goods standpoint in the first 3, 4 months of the year.
Michael Arlington Swartz - Senior Analyst
Okay. Great. That's helpful. And then maybe just touching on your marketing strategy around club launches. And I know you've changed some things going into this year and in particularly, with 718. So maybe just give us a greater sense of what exactly you're doing a little differently now versus before? And maybe how you expect to replicate that with the 919 in the second half of the year?
David E. Maher - President, CEO & Director
Yes. So 718 has been a very effective successful launch for us. We've -- we continue to put a whole lot of resources behind fitting, behind our approach with the pyramid. But what was different this go around is we did invest a bit more behind advertising, both social media and traditional advertising. We felt that our fitters needed that extra attention and pull to drive fitting activity, and we've seen that very successfully play out.
As to 919, the idea is to follow the same template, and you will see us make more noise with 919 than we did with 917. We think that's important. And as to timing, you'll start seeing that sometime late summer when we begin in earnest our seeding process. Plans right now are to ship 919 in the fourth quarter, but a little bit like what happened with 17 -- 718, rather, you always look for an opportunity to pull forward if you can, if availability allows. But right now, the plans are for the fourth quarter.
Operator
Your next question comes from Kimberly Greenberger of Morgan Stanley.
Kimberly Conroy Greenberger - MD
Sorry, I forgot to ask one. Do you have any initial estimates on how we might think about the revenue opportunity for the AVX ball here in North America in year 1?
David E. Maher - President, CEO & Director
Kimberly, it is early for us to say. The best we can do at this point is point you to what we've seen from a share standpoint, but that's a bit -- it can be a bit misleading because it really reflects only our 3 test market states. We're going to be a whole lot smarter on AVX in the coming months as we get a sense for sell-through and, more importantly, repeat purchases.
We do think and believe that Pro V1 will be far and away the larger franchise to the tune of 4, 5, 6 to 1 the size of AVX. We're just not sure exactly where it's going to shake out. So I'd love to give you a bit more color and specifics on it, but I'm going to have to ask for a little bit of time to do that.
Operator
There are no further questions at this time.
Anthony Takazawa - VP of IR & Corporate Communication
Okay. Thanks. And we have few concluding comments from David.
David E. Maher - President, CEO & Director
Thanks, everybody. Here in New England, the temperature is going to be in the low 80s today. And it seems as though we've finally put weather behind us. So with that, we suggest you all go out this weekend, enjoy the warm weather and play some golf.
As stated, the game's in a good place. We're in for an exciting run here beginning with this week's Wells Fargo Championship, where a great field is playing a terrific Quail Hollow golf club in a wonderful golf market of Charlotte. So lots of reasons for optimism around the game of golf. We do appreciate your time and attention this morning, and we look forward to catching up in a few months. Thank you.
Operator
This concludes today's conference call. You may now disconnect.