GameStop Corp (GME) 2010 Q2 法說會逐字稿

完整原文

使用警語:中文譯文來源為 Google 翻譯,僅供參考,實際內容請以英文原文為主

  • Operator

  • Good morning.

  • Welcome to GameStop Corporation's Q2 2010 earnings conference call.

  • Today's call is being recorded.

  • At the conclusion of the announcement, a question-and-answer session will be conducted electronically.

  • (Operator Instructions).

  • I would like to remind you that this call is covered by the Safe Harbor disclosure contained in GameStop's public documents and is the property of GameStop.

  • It is not for rebroadcast or use by any other party without the prior written consent of GameStop.

  • At this time I would like to turn the call over to the Executive Chairman of GameStop Corporation, Dan DeMatteo.

  • Please go ahead, sir.

  • - Executive Chairman

  • Good morning and thank you for attending today's conference call.

  • With me today are Paul Raines, our CEO, Tony Bartel, our President, Rob Lloyd, EVP and CFO, and Mike Mauler, our EVP of International.

  • As you know, in early June, we announced these promotions as the next step in the succession plan that Dick Fontaine and I developed several years ago.

  • The team, now lead by Paul, is doing a great job at running the business and making significant progress on our strategic initiatives which you will be hearing about more today.

  • As you can see, we gained significant market share in a market that is struggling for growth.

  • The data suggests that US software sales slid 7% in the quarter, but GameStop's US software sales grew significantly.

  • We believe that the slate of new releases for the back half is stronger than last year and the new console add-ons, connect-and-move will help grow the category and return to positive growth.

  • Also, new console sales and units grew an overall 43% in the quarter and these new users should be very active buying games in the coming months.

  • Whatever you believe, we are well-positioned to continue market share growth and manage our business to create shareholder value.

  • Our portfolio of stores has very flexible lease terms and we can right size for the market quickly.

  • We have slowed our new store footage and will continue to do so while taking advantage of real estate opportunities that grow share.

  • Our investment in alternative game distribution methods are well thought out, have synergies with existing assets, and give us a hedge on the future without a huge investment.

  • Our investments in other initiatives, such as our new loyalty program, are working well and you will hear more on this later from Paul.

  • And, given the free cash flow we generate, you will hear on how we plan on using this cash to provide even greater shareholder returns in the near future.

  • With that, I'll turn it over to Paul for a thorough review of the quarter.

  • - CEO

  • Thank you, Dan.

  • As we begin our comments this morning, we want to thank our team of over 50,000 associates worldwide.

  • The GameStop teams in 17 countries continue to demonstrate our passion for serving video game customers every day and we appreciate them.

  • We saw strength in the core business this quarter driven by new software titles.

  • New software grew 5.3% as the GameStop model of providing unique content to drive reserves, exciting midnight launches and the best value proposition of buy, sell, trade drove record market share at launch.

  • Hardware growth was driven by exciting new skews from PS3, Black Wii and the new X-box Slim.

  • The used business, which is overlapping 19% growth in Q2 of 2009, grew just under 1%.

  • Next Generation used software continues to grow while older generation continues to decline.

  • On the hardware side, used hardware sales were impacted by the growth of new hardware.

  • As we have pointed out in the past, the used sales growth lags that of new by three to six months, as customers purchase hot new titles and trade them once they are done playing them.

  • We have built our used inventory levels this quarter through a 10.6% trade comp, and that inventory growth gives us confidence on back half used growth.

  • We have seen no competitive impact from emerging competitors in the used business and also have not seen any impact from the first user codes in recent titles.

  • We are watching carefully the latest round of competitor entries in the used business, but would remind investors of the extensive competitive barriers GameStop has built around the used business.

  • Rob will give you details around our back half forecast in his remarks.

  • Our customer service metrics continue to improve to record levels as the GameStop team engages customers in store with industry leading knowledge and focus on only video games.

  • Our consumers continue to tell us that we set the standard for the in-store experience, thanks to our trusted game advisors, and our record market share growth validates that consumer feedback.

  • Our international business continues to face pressure from the macroeconomic environment.

  • Mike Mauler and his team have accelerated the rollout of best practices to drive operations improvement.

  • On the merchandising side, we are making progress on integrating our Go Big launch process internationally and we will launch our first title with unique content globally this fall.

  • As you know, we developed a strategy over the last two years to make GameStop a multi-channel aggregator or of gaming.

  • As part of that strategic work, we defined several technology initiatives and they have been in pilot over the last year.

  • We announced this morning that we will be accelerating our successful strategic initiatives in the third quarter and we would like to give you some color on our thinking in that area.

  • The PowerUp Rewards program which is the name of our new loyalty initiative, is now live in over 500 stores in multiple markets across the United States and we have over 350,000 affiliated members.

  • Our projections put us on a path to several million members in the first year, and in the lead markets, the program is already twice the size of our Edge program.

  • After only 10 weeks in pilot, members represent over 50% of all transactions in those markets and we are seeing growth in consumer segments that were not participating previously in our Edge program.

  • Power up members are shopping at roughly twice the frequency of non-members and 15% of members have shopped us five times or more in the last 10 weeks.

  • We're also seeing a higher level of trades in the used sales from power up members.

  • Publishers are showing strong interest in participating in the program and our Epic Rewards calendar already has a waiting list.

  • 40% of our members have already completed their game libraries online and we now have millions of games registered in the collective libraries of PowerUp members.

  • We believe the PowerUp Rewards program has struck a cord with our customers and we will accelerate the program to be live in all stores nationally during the third quarter.

  • The cost associated with that rollout are one of the best investments we can make to increase purchase frequency and deepen consumers' relationships with GameStop ahead of holiday.

  • Now, on to downloadable content.

  • In partnership with Microsoft, we started our downloadable content initiative during the second quarter in 35 stores.

  • Consumer acceptance has been strong as gamers enjoy being able to buy add-on content while they are shopping with their trusted game advisor.

  • Our assortment continues to grow and our proprietary code server technology continues to serve consumers shopping in store, via our digital kiosks and very soon online.

  • We will be rolling out that initiative nationally during August and will be adding DLC from Sony during the quarter.

  • As discovery of DLC in store increases, so do the number of transactions with a digital skew, and that number is now 5% of total transactions during the second quarter, representing an 80% year-over-year increase.

  • We are also making very strong progress on our GameStop.com journey and added a major component of our strategy with the acquisition of congregate.com during the quarter.

  • Tony Bartel will give you color on both of these items and our digital aggregation strategy in his remarks.

  • We know that investors have been mixed on their view of GameStop's terminal value and we have spent a lot of time looking at our capital allocation.

  • As a team, we are committed to providing shareholders a return on their invested capital.

  • We have a frame work to increase those returns through a multi-channel approach that leverages our brick and mortar footprint with emerging digital channels and have a filtering process that examines the ROIC of every major investment we make.

  • Our new stores consistently exceed their pro forma targets and our strong cash flow allows for investments in the digital future while also returning cash to shareholders.

  • Rob will give you more color on our approach in this area.

  • In conclusion, we told you a year ago that we were developing a multi-channel strategy enabled by technology innovation to be the gaming aggregator across physical and digital channels, and we are delivering on that committment in a disciplined way.

  • I will now turn the call over to Rob for his remarks.

  • - CFO

  • Thank you, Paul.

  • Good morning, everyone.

  • This morning we announced our financial results for the second quarter of 2010.

  • Total sales increased 3.4% to $1.8 billion driven by new software sales growth of 5.3% on the strength of Red Dead Redemption, Super Mario Galaxy II and NCAA Football 2011.

  • Strong sell through of new hardware up 4% from the second quarter 2009 also contributed to top line growth.

  • NPD reported a 43% increase in Next Generation console units sold in the quarter compared to the same quarter last year.

  • GameStop had a 60% increase in its sales of NextGen consoles.

  • Comparable store sales were 0.9% at the mid point of guidance.

  • We expect comps to be positive for the remainder of the fiscal year based on the strong line-up of new titles, new hardware, Sony Move, and Microsoft Connect.

  • Following impressive market share gains in the first quarter, GameStop continued to take share in the new video game software category.

  • Our quarterly new software growth correlates to a 590 basis point increase in new software market share.

  • Considering that the majority of the title launches in the third quarter appeal to the core gamer, we expect our new software market share to remain very healthy.

  • Based on year-to-date results, we are increasing the Company's 2010 worldwide new video game software sales growth forecast from 2% to 5% to 5% to 10%.

  • Net earnings were $40.3 million and diluted earnings per share for the quarter were $0.26, a 13% increase over the prior year quarter and in line with guidance of $0.25 to $0.27 per share.

  • Consolidated gross margins expanded to 28.7% from 28.5% in the prior year quarter as margins in each category improved.

  • SG&A expenses increased as a percentage of sales in line with our previously anticipated increase of 30 to 40 basis points as we invest in strategic initiatives.

  • The FX impact in the second quarter reduced Company sales by $13 million due to the European currencies, but the impact on operating earnings was immaterial.

  • Moving on to the balance sheet, GameStop closed the quarter with $289 million in cash.

  • Total Company inventory levels decreased 0.6% on a per store basis year-over-year.

  • We continue to maintain tight inventory control during this uncertain economy.

  • During the quarter, GameStop repurchased and retired 2.5 million shares of its common stock at an average cost of $20.93 per share, using the remaining $52.8 million available of the $300 million share repurchase plan.

  • As Dan and Paul mentioned earlier, over the last few months we have projected our future cash needs in order to appropriately define our long term capital needs and build a capital allocation program which reflects our focus on return on invested capital.

  • We believe the business will continue to produce adequate cash flow from operations over the next four to five years to fund our prudent and vigilant store expansion and strategic digital investments and acquisitions, fund debt maturities and allow us to develop a plan to repurchase shares on an annual basis.

  • GameStop's return on invested capital, as defined by Bloomberg, at 13% is in the top half of a peer group of more than 20 retailers and approximately 100 basis points above the average of that group.

  • As we navigate through the remainder of this video game cycle, GameStop is committed to improving its ROIC by at least 400 basis points.

  • This will be accomplished by measuring the returns of the aforementioned objectives, both individually and collectively, to ensure that deploying cash between strategic and growth initiatives and returning cash to shareholders enhances our current rate of return while at the same time achieving our strategic and operational growth goals.

  • A few other items to highlight for you.

  • Year-to-date, the total store base has increased by 99 stores or roughly one-third of our 2008 new store growth rate.

  • The effective tax rate for the second quarter was 33.2% compared to 35.2% in the second quarter of 2009, with the decrease due to accounting for uncertain tax positions.

  • Based on the success of the companies new PowerUp Rewards loyalty program and in-store DLC sales pilot, these two initiatives will be rolled out nationally during the third quarter.

  • GameStop is adjusting its third quarter diluted earnings per share guidance to range from $0.35 to $0.38 to account for incremental expenses related to these programs as well as for the up front expenses of the Congregate acquisition and investments in eCommerce.

  • This earnings per share range represents a 9% to 19% increase over the prior year quarter.

  • Internationally, our expectations for a meaningful economic recovery in the countries in which we operate have not yet materialized, so we have tempered our second half growth estimates which will offset the upside we expect to capture from the Sony Move launch and our efforts to drive operating margin.

  • Based on the used inventory and trade-in comp improvements seen over the last few weeks, we project that the used products category will increase between 7% and 9% in the third quarter.

  • This growth corresponds to the initial used growth forecast of plus 5% to plus 10% for the full year.

  • We project the $0.03 of earnings per share can be realized in the fourth quarter from the new customer initiatives and the launch of Microsoft Connect.

  • Therefore, we are maintaining our full year 2010 guidance of diluted earnings per share to range from $2.58 to $2.68, total sales growth of between 4% and 6%, and comparable store sales ranging from flat to plus 2%.

  • We continue to monitor foreign currency exchange rates very closely.

  • At this time, we project that the impact on the third quarter and for the full year will be immaterial when compared to current projected rates to the rates we projected at the beginning of the year.

  • Tony will now provide an update on our digital strategy.

  • - President

  • Thanks, Rob.

  • I would like to provide an update on two of our strategic initiatives; the evolution of our eCommerce site and the development of our digital aggregation site.

  • During the quarter, we completed the staffing of our eCommerce development team and have begun to execute the road map that we developed to drive significant eCommerce growth.

  • We've already made significant changes to the website including streamlining the check out process, updating our search engine, and improving our merchandising features.

  • From a marketing perspective, we increased our paid search and affiliate advertising and have tested several discount strategies to compete where necessary with aggressive price points on the web.

  • Also, we are leveraging our growing database that has over 35 million customer records to drive growth through targeted e-mails, and these efforts have paid off.

  • In the first half of the year, our online market share has grown by 50% over last year according to NPD.

  • During this time, we were the fastest growing dot com in the gaming segment.

  • Much of this growth was driven by attracting female shoppers as our market share among females more than doubled over the last year.

  • With our development team in place, we will now increase the pace of changes to our website.

  • During Q3, we will begin rolling out a buy-online pick-up-in-store program, fully implement our loyalty program on the web, incorporate the sale of Microsoft and Sony digital add-on content including XBLA, full game downloads, and launch our enhanced user abuse and social commerce features.

  • In addition, we will launch in-store programs that will incent our customers to leverage our website and will increase our advertising salesforce to better monetize the quickly growing 15 million unique customers that we see on a monthly basis.

  • In late July, we announced the acquisition of Congregate.

  • Congregate represents an integral part of our strategy to become the aggregator of choice in the online gaming space.

  • We looked at many companies that offered an online gaming platform and we chose Congregate due to its fit with our strategy.

  • Congregate has well-designed technologies that allows developers to quickly and easily offer their games on the Congregate platform and on mobile phones running the Android Operating System.

  • From integrated advertising and microtransaction monetization methods to a robust achievement system, Congregate provides developers the tools to maximize their revenue.

  • This is evidenced by the fact that over 8500 developers have launched over 30,000 games to date on this site.

  • Congregate also syncs well with our existing customer base.

  • While Congregate has games that cover all genres, its base of over 10 million monthly users skews more mail and more core than most online gaming sites.

  • This provides for a natural transition to leverage the half billion visits that we see annually in our stores and the 15 million monthly users of GameStop.com to send traffic to Congregate's site.

  • Congregate will have no material impact on 2010 earnings and we do anticipate that it will positively impact our ROIC calculation in the coming years.

  • With that, I'll turn it over to the moderator for Q&A.

  • Operator

  • (Operator Instructions).

  • At this time, we'll take our first question from Bill Armstrong, CL King & Associates.

  • - Analyst

  • Good morning.

  • Your gross margins on used games were up only slightly against fairly depressed margins a year ago.

  • I was wondering if you could discuss that in a little more detail, and was that possibly a result of the mix between used sales, US versus Europe?

  • - Executive Chairman

  • Thanks, Bill.

  • Rob, do you want to take that question?

  • - CFO

  • Sure.

  • We're always more promotional in the second quarter of the year than we were in the first quarter of the year, so that's why you see that the rate was more comparable to last year.

  • It is up slightly.

  • We were promotional again in this second quarter, not as promotional as we were a year ago in the US, but slightly more so internationally.

  • We are continuing to make the improvements that we set out to make by rolling out best practices.

  • And again, I think for the year, you'll see that used margin in the range of 46% to 49%.

  • - Analyst

  • 46% to 49%.

  • Okay.

  • Thank you.

  • Operator

  • We'll take our next question from Arvind Bhatia with Sterne Agee.

  • - Analyst

  • Thank you.

  • My question also on the used side.

  • Can you, Rob, talk about what you said on the 7% to 9% increase?

  • That's, I think, your third quarter estimate, but is that also your full year estimate?

  • And then can you also talk a little bit more about the inventory, and the used side that you said I think was up 10% in the third quarter?

  • Talk about that real quick?

  • - CFO

  • Yes.

  • The inventory on the used side is up about 5% over last year.

  • It's up considerably from the beginning of the second quarter.

  • As Paul mentioned, our trade comps were very strong.

  • Those trade comps and the inventory position are what gives us confidence in the 7% to 9% increase, which is what we expect for the third quarter.

  • For the year, we're still expecting that 5% to 10% range.

  • - Analyst

  • Okay.

  • Then, you didn't touch on the hardware projection for the year.

  • Before I think you had said that negative 5% to negative 15%, if I recall correctly, for the year.

  • Have you changed that projection?

  • - CFO

  • No, we haven't.

  • - Analyst

  • Okay, so that stays the same.

  • And then can you tell us what your projection is at this point for cash at the end of the year, given you've done your buyback, you made a few acquisitions this year, and you're putting in more CapEx sounds like on some of the digital initiatives.

  • Can you talk about that?

  • - CFO

  • Yes.

  • At this point, what we see at the end of the year in terms of cash is not much different than we had talked about earlier in the year, which is in that $900 million to $1 billion range.

  • Operator

  • We'll take our next question from David Magee, SunTrust Robinson and Humphrey.

  • - Analyst

  • Yes, hi.

  • Good morning.

  • - Executive Chairman

  • Hi, David.

  • - Analyst

  • Talk about the stores -- the Power Up stores, and what happens with the sales and the margins once those programs were put in place.

  • - Executive Chairman

  • Paul?

  • - CEO

  • Sure.

  • How are you doing, David.

  • We really aren't ready to disclose a lot of details around sales and margin, but we can give you some pretty good color around the program.

  • The first point is, we are seeing tremendous participation.

  • We called out the number of transactions that include a Power Up member.

  • That gives us great visibility, when over 50% of the transactions have a Power Up member associated with them, so we can look at that consumer behavior pretty well, and 50% is not our goal.

  • Remember that Micromania in France, where we modeled some of this, was significantly higher than that, and they've been at it for 10 to 12 years.

  • We also know that frequency is up significantly of Power Up members versus non-Power Up members, which means we're getting a lot more visits from the same customer, and getting also significantly more trades in used business.

  • That's going to drive lots of comp growth we think in the markets where we roll this out.

  • And candidly, David, we've been surprised by consumer acceptance.

  • Everybody in our organization has been a little bit -- we were optimistic about the program, but if you go to those markets where we're live today, what you'll see is a consumer, almost a frenzy to get into the program.

  • We also are very encouraged by our game libraries.

  • The reason that's important is, we now know what consumers have bought from us, what they would like to have from us, and what they could potentially trade with us, so that's going to give us an opportunity to market to them and drive sales and comps as well.

  • - Analyst

  • So this is more than just your best customer signing up and staying with your behavior?

  • You're actually seeing them change their behavior after becoming a member?

  • - CEO

  • We're seeing lots of interesting things, David.

  • One is, we're seeing more frequency, so yes, there is a change in behavior.

  • They visit us more frequently.

  • They want to know what's going on at GameStop today.

  • We're also seeing more used and more trade activity.

  • The program is also very incremental.

  • One of the things that we've been surprised by -- we've had an Edge Card program for many years at GameStop.

  • There's a large amount of people who are not Edge members who are signing up for the Power Up paid program, which means we're getting a lot more non-core audience participating in the program, a lot more moms, a lot more female shoppers, casual shoppers, et cetera.

  • All of that is rolling up into, to us, just about the best idea we have to get in ahead of holiday, and be ready for those consumers.

  • - Analyst

  • Great.

  • Thanks, Paul.

  • Operator

  • We'll take our next question from Mike Hickey with Janco Partners.

  • - Analyst

  • Good morning, Dan, Paul, Rob, Tony and Matt.

  • Thanks for taking my questions.

  • Just a couple of housekeeping, sales from new stores in the quarter, Rob, and the FX impact for the quarter?

  • - CFO

  • I'm sorry, sales from--?

  • - Analyst

  • New stores in the quarter?

  • - CFO

  • Give me just a second on that one.

  • The FX impact we talked about was approximately $13 million on sales.

  • - Analyst

  • Okay.

  • We can follow-up with the other one.

  • I'm curious on the Power Up program, well I'm just curious your guys' outlook on how holiday sales will break this year, and if your Power Up program would have the opportunity to potentially accelerate the break for you?

  • - CEO

  • Mike, obviously we think it accelerates and improves stickiness with consumers, otherwise we wouldn't be doing it.

  • We're making a decision to go out and spend more on getting this program in ahead of holiday.

  • So I think the two or three areas where you'll see an impact is, frequency of shop and shoppers coming in to see us.

  • And also our ability to know what they're looking for from their game libraries will be an important factor.

  • We're also seeing a huge impact with our associates.

  • Our associates are energized by the program.

  • It's been a real positive around customer service, and been a positive around used and trade.

  • Too soon for us to give a projection on that, but internally we're running a lot of numbers, and we believe we'll have a significant impact by moving the program up.

  • - CFO

  • Mike, the sales from new stores, so non-comping sales, were about $56.5 million.

  • Operator

  • We'll take our next question from Tony Wible with Janney.

  • - Analyst

  • Thanks.

  • I was wondering if you guys could give us an update on your overlap with Blockbuster stores, and if there's any opportunity in the event that Blockbuster ends up filing for some kind of pre-packaged bankruptcy or restructuring.

  • And then I had a follow-up.

  • - Executive Chairman

  • Okay, Tony, this is Dan.

  • I will tell you that over the last year and a half or two years, Blockbuster has closed a lot of stores, so has Hollywood, and that has given us real estate opportunities into centers that heretofore we could not get into because they had exclusives.

  • So that has been a positive.

  • So I would think that as they continue to close stores, again, it gives us opportunities especially into highly dense urban areas.

  • If you take like the LA area, et cetera, for example, which is very difficult real estate market, it gives us opportunities to get into centers that we've not gotten into.

  • And oftentimes what's happening is, we're actually taking a piece of the Blockbuster stores.

  • The landlords break up those stores into two or three smaller stores.

  • So yes, it's a positive for us to get into to grow market share in markets that we heretofore couldn't get into.

  • - Analyst

  • And on your guidance, I assume that you're still expecting the 3DS to be an early next year launch as opposed to falling into this year?

  • - CFO

  • That's correct.

  • - Analyst

  • Great.

  • Thank you.

  • Operator

  • We'll take our next question from Sean McGowan with Needham and Company.

  • - Analyst

  • I'm curious about your comments on your competition in used games, as well as the embedding of codes that you need to pay for.

  • How is it that you're measuring that that gives you confidence that you are seeing an impact?

  • - Executive Chairman

  • Paul?

  • - CEO

  • Hi, Sean.

  • We'll take it with the competition.

  • So we know where all of the competitors stores are.

  • There have been several big box competitors who have launched used business, and we measure the run rates and impacts of used sales of all of the stores adjacent to them.

  • And we simply have not seen an impact.

  • Now, you know some of the big box competitors have not really even begun yet.

  • They've announced that they have not started, we haven't seen that.

  • And then another of the big box competitors began with a small amount of stores, we haven't seen any expansion there.

  • So on the competitor side, we just don't see the impact yet in our stores.

  • But of course, we take them seriously.

  • We watch them closely.

  • Believe us, a lot of the traffic in those competitor stores are our guys testing the process, et cetera, so we're all over that.

  • As far as the first-use codes, we look at the title that had the first-use codes, and we look at the trade volume and the used inventories on those, and just haven't seen an impact yet.

  • Just a point on the first-use codes, remember that only 25% of used buyers play online.

  • So when we talk about those first-use codes, it's not a large audience of gamers that you're talking about.

  • That consumer is really not as much of an online player.

  • They are moving that way some, but it's still not a very large audience.

  • - President

  • In effect, Sean, given the fact that we now sell DLC in our stores, we actually can make it very easy for that customer to access that online pass because of the DLC.

  • - Analyst

  • I was going to ask about that as an advantage, so that's good.

  • And a housekeeping question, so what should we expect going forward on the P&L for the income attributable to non-controlling interest?

  • - Executive Chairman

  • Rob?

  • - CFO

  • I wouldn't expect it to move much from what you've seen in the first couple of quarters.

  • It will take a -- there's a couple of things in there.

  • Our Irish operations on the retail side, and Jolt are what's in there.

  • And I just don't expect a lot of movement on that, say in the third quarter.

  • - Analyst

  • Okay.

  • Thank you.

  • Operator

  • We'll take our next question from Edward Williams with BMO Capital Markets.

  • - Analyst

  • Good morning.

  • A couple things.

  • Rob, can you comment a little bit about the capital allocation with regards to software (inaudible) debt reduction.

  • - Executive Chairman

  • Ed, you really broke up.

  • We couldn't hear you.

  • I don't know if you're on a speaker or what, but we didn't hear the question.

  • Hello?

  • - CEO

  • Operator, let's take the next question.

  • Operator

  • We'll take our next question from Robert Higginbotham, Goldman Sachs.

  • - Analyst

  • Thanks.

  • Good morning.

  • I'd like to revisit the used business for a moment, and I want to try to better understand your confidence in the 7% to 9% growth 3Q forecast.

  • You've talked to the business seeing a three- to six-month lag versus the new business.

  • This quarter we saw significant deceleration in the new business.

  • I want to try to reconcile those two things.

  • And also, you talked to your confidence in the forecast coming from your in-stock position given the strong trade-ins in inventory.

  • When I look at total used growth up 1% versus inventory's up 5%, it seems as if your sell-throughs didn't keep pace with your trade-ins, so I'm trying to understand where that confidence in that number comes from on those two fronts.

  • Thanks.

  • - Executive Chairman

  • Paul, would you take that?

  • - CEO

  • Sure.

  • As we said, there's a lag time from three to six months.

  • So the first thing we would say is, that inventory you saw us build will sell-through during the back half.

  • So, we called out the trade comp because our trades, meaning our inventory coming in from customers, is up pretty significantly year-over-year, and we think that's going to increase our inventory position from where it's at even today.

  • The first initial two weeks of the quarter are also within what we would call our guidance.

  • And we think that for those reasons, you're going to see that that inventory will sell-through.

  • We also saw that, in this quarter, used hardware was pressured by the sell-through of new hardware, so that was another factor in the past quarter.

  • But largely, inventory level driven, that is going to lag but it's going to come through as it always has in the cycle through the back half.

  • - Executive Chairman

  • Yes, Robert again, inventory given the traffic that occurs, tremendous increase in traffic in Q3 and Q4.

  • The inventory, sales are always a function of the inventory.

  • And so with the inventory being up, the sales have always been up, and we would expect that to continue.

  • - Analyst

  • Got it.

  • And to help better understand that, could you tell us what your used inventory was up in 1Q for instance, to try to understand how 2Q used sales came through relative to that inventory position starting the period?

  • - CFO

  • Sure.

  • At the end of the first quarter, our inventory position was flat, which as Dan said, there's a strong correlation between inventory levels and the sales growth -- the used sales growth that we get.

  • - Analyst

  • Got it.

  • - Executive Chairman

  • Coming off the end of the year, I think we were 3% or 3.5% down from the year before, so we've been improving through the first two quarters.

  • - CEO

  • There's also a better quality level of inventory as well underneath that trade comp, because we've been bringing in a lot of the hot titles that were released through the first and second quarters.

  • So, that's also a good sign.

  • - Analyst

  • I see.

  • That's very helpful.

  • And one last question and maybe I missed this, but I understand your capital allocation strategy in terms of concept.

  • But I was wondering if you could clarify the timing of pursuing that strategy.

  • In other words, should we expect you to resume share repurchases in the near term to drive that improvement that you're looking for over time?

  • Or is that something that's more of a long-term target, and maybe at this point you will wait until you get past holiday?

  • - Executive Chairman

  • Rob?

  • - CFO

  • At this point, we are -- as I stated in my remarks, we're developing a plan to return cash to shareholders through buybacks on an annual basis.

  • And I think that's all I can speak to about that right now.

  • - Analyst

  • Okay.

  • Thank you.

  • Operator

  • We do have time for one final question coming from Mike Hickey from Janco Partners.

  • - Analyst

  • Thanks for the follow-up.

  • I'm just curious if you guys have any special events planned for the Halo Reach release?

  • - Executive Chairman

  • Tony?

  • Mike, do you want to take that?

  • - EVP of International

  • That's a great question.

  • One of our key international strategies in 2010 is to drive market share gains on the launch of new titles by both expanding midnight openings, driving reservations, offering exclusive content, and delivering value to our customers through our buy, sell, trade model.

  • For the release of Halo Reach, we partnered with Microsoft at a global level, and we are very excited to be able to offer our customers in all 17 countries the exclusive new Spartan [Molnar] Armor that can be used in the game when they reserve their copy, only with GameStop prior to the title's launch.

  • This is just one example of what we can accomplish when we coordinate our Go Big strategy globally for our major new releases, and deliver unique and compelling value to our customers worldwide.

  • - CEO

  • Yes, Mike, one of the things that's I think a great sign now is, every time Tony and team have a merchandising discussion with our global partners, Mike and his merchant team now are more and more increasingly at the table.

  • So our ability to distribute these games on a global basis is really a weapon we have that really no other retailer can match.

  • - EVP of International

  • And we should see a lot more of that.

  • - CEO

  • Yes.

  • - Executive Chairman

  • Okay.

  • Thank you for attending today's conference call.

  • I'll leave you with a couple of thoughts.

  • One is that video game hard console sales were up 43% in Q2, and that would have to translate of course to increased software sales since hardware sales are up, software sales in the back half of the year.

  • So we look forward to -- between that and a strong release schedule, to a strengthening video game industry through this back half.

  • And we also look forward to a continuation of our market share gain.

  • Thank you very much.

  • Operator

  • This does conclude today's conference, and thank you for your participation.