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Operator
Good day, and welcome to the Globe Life Inc. Fourth Quarter 2020 Earnings Release Conference Call. Today's conference is being recorded.
At this time, I would like to turn the conference over to Mike Majors, Executive Vice President, Administration and Investor Relations. Please go ahead, sir.
Michael Clay Majors - EVP of Administration & IR
Thank you. Good morning, everyone. Joining the call today are Gary Coleman; and Larry Hutchison, our Co-Chief Executive Officers; Frank Svoboda, our Chief Financial Officer; and Brian Mitchell, our General Counsel.
Some of our comments or answers to your questions may contain forward-looking statements that are provided for general guidance purposes only. Accordingly, please refer to our earnings release, our 2019 10-K and any subsequent forms 10-Q on file with the SEC. Some of our comments may also contain non-GAAP measures. Please see our earnings release and website for a discussion of these terms and reconciliations to GAAP measures.
I will now turn the call over to Gary Coleman.
Gary Lee Coleman - Co-Chairman & CEO
Thank you, Mike, and good morning, everyone. I would like to open by saying that in this COVID environment, the company continues to conduct business effectively and our operations are running efficiently.
In the fourth quarter, net income was $204 million or $1.93 per share compared to $187 million or $1.69 per share a year ago. Net operating income for the quarter was $184 million or $1.74 per share, a per share increase of 2% from a year ago. On a GAAP reported basis, return on equity was 9.5% and book value per share was $83.19. Excluding unrealized gains and losses on fixed maturities, return on equity was 13.5%, and book value per share grew 10% to $53.12.
In our life insurance operations, premium revenue increased 7% to $678 million. As noted before, we have seen improved persistency and premium collections since the onset of the crisis. Life underwriting margin was $164 million, down 8% from a year ago. The decline in margin is due primarily to approximately $27 million of COVID claims.
In 2021, we expect both life premium revenue and underwriting margin to grow 6% to 7%. At the midpoint of our guidance, we anticipate approximately $52 million of COVID claims.
Health insurance premium grew 5% to $290 million, and health underwriting margin was up 18% to $72 million. The increase in underwriting margin was primarily due to improved persistency and lower acquisition expenses. In 2021, we expect both health premium revenue and underwriting margin to grow around 6%.
Administrative expenses were $63 million for the quarter, up 3% from a year ago. As a percentage of premium, administrative expenses were 6.5% compared to 6.7% a year ago. In 2021, we expect administrative expenses to grow 7% to 8% and be around 6.7% of premium, due primarily to higher pension cost, higher IT and information security cost and a gradual increase in travel and facilities cost.
I will now turn the call over to Larry for his comments on the fourth quarter marketing operations.
Larry Mac Hutchison - Co-Chairman & CEO
Thank you, Gary. I am optimistic as I look ahead, I believe we will emerge from the pandemic stronger than before as a result of the adjustments we have made during the crisis. We now have more ways to generate sales and recruiting activity, the ability to recruit agents and sell to customers, both virtually and in-person in the future, will enhance our ability to generate sales growth.
Looking back at fourth quarter, we were pleased with the results as we continue to see strong growth in sales and agent count. I will now discuss trends at each distribution channel.
At American Income, life premiums were up 10% to $327 million, and life underwriting margin was up 7% to $105 million. Net life sales were $71 million, up 20%. The increase in net life sales is primarily due to increased agent count. The average producing agent count for the fourth quarter was 9,642, up 26% from the year ago quarter and up 4% from the third quarter. The producing agent count at the end of the fourth quarter was 9,664. We continue to see significant recruiting opportunity due to current economic conditions and our ability to recruit both virtually and in person.
At Liberty National, life premiums were up 3% to $74 million, while life underwriting margin was down 26% to $14 million. The lower underwriting margin is primarily due to COVID claims. Net life sales increased 24% to $18 million, while net health sales were $7 million down 1% from the year ago quarter. The increase in net life sales is due to increased agent count, continued adoption of virtual sales methods and increased ability to conduct worksite sales activities. The average producing agent count for the fourth quarter was 2,705, up 7% from the year ago quarter and up 6% from the third quarter. The producing agent count at Liberty National ended the quarter at 2,770. We are encouraged by Liberty National's continued growth and ability to adapt to the current environment.
At Family Heritage, health premiums increased 8% to $82 million, and health underwriting margin increased 17% to $22 million. The increase in underwriting margin is primarily due to improved persistency and lower acquisition expenses. Net health sales were up 17% to $21 million. The increase in net health sales is primarily due to increased agent count. The average producing agent count for the fourth quarter was 1,452, up 18% from the year ago quarter and up 6% from the third quarter. The producing agent count at the end of the quarter was 1,463. Family Heritage continues to generate recruiting and sales momentum.
In our direct-to-consumer division at Globe Life, life premiums were up 7% to $224 million, while life underwriting margin declined 42% to $23 million. Frank will further discuss the decline in underwriting margin in his comments. Net life sales were $39 million, up 32% from the year ago quarter. We continued to see strong consumer demand in basic life insurance protection across all channels of the direct-to-consumer distribution.
At United American General Agency, health premiums increased 7% to $116 million, and health underwriting margin increased 21% to $19 million. The increase in underwriting margin is primarily due to increased premium and improved persistency. Net health sales were $22 million, down 30% compared to the year ago quarter. It is always difficult to predict United American sales as the Medicare supplement marketplace is highly competitive.
Although it's difficult to predict sales activity in this environment, I will now provide projections based on knowledge of our business and current trends. We expect the producing agent count for each agency at the end of 2021 to be in the following ranges. American Income, 3% to 14% growth; Liberty National, 1% to 16% growth; Family Heritage, 1% to 9% growth.
Net life sales trends are expected to be as follows: American Income life for the full year 2021, an increase of 9% to an increase of 13%; Liberty National for the full year 2021, an increase of 7% to an increase of 11%; direct-to-consumer for the full year 2021, a decrease of 5% to an increase of 5%.
Net health sales trends are expected to be as follows: Liberty National for the full year 2021, an increase of 7% to an increase of 11%; Family Heritage for the full year 2021, an increase of 5% to an increase of 9%; United American Individual Medicare supplement for the full year 2021, a decrease of 3% to an increase of 7%.
I will now turn the call back to Gary.
Gary Lee Coleman - Co-Chairman & CEO
Thanks, Larry. Excess investment income, which we define as net investment income, less required interest on net policy liabilities and debt, was $61 million, a 2% decrease over the year ago quarter. On a per share basis, reflecting the impact of our share repurchase program, excess investment income was up 2%. For the year, excess investment income in dollars declined 5% and on a per share basis was down 1%. In 2021, we expect excess investment income to be flat, but up 1% to 3% on a per share basis.
In the fourth quarter, we invested $359 million in investment-grade fixed maturities, primarily in the municipal and financial sectors. We invested at an average yield of 3.54%, an average rating of A and an average life of 26 years. While we continue to invest primarily in fixed maturities, 17% of our total investment acquisitions in 2020 were in other long-term investments, primarily limited partnerships investing in credit instruments. These investments are expected to generate incremental additional yield, while still being in line with our conservative investment philosophy.
For the entire fixed maturity portfolio, the fourth quarter yield was 5.29%, down 12 basis points from the fourth quarter of 2019. And as of December 31, the portfolio yield was approximately 5.28%.
Invested assets were $18.4 billion, including $17.2 billion of fixed maturities and amortized costs. Of the fixed maturities, $16.4 billion are investment-grade with an average rating of A minus and below investment-grade bonds are $841 million compared to $840 million at September 30.
The percentage of below investment-grade bonds of fixed maturities is 4.9%. Excluding net unrealized gains in the fixed maturity portfolio, the low investment-grade bonds as a percentage of equity is 15%.
Overall, the total portfolio is rated A-, same as a year ago. Bonds rated BBB are 55% of the fixed maturity portfolio, the same as at the end of 2019. While this ratio is in line with the overall bond market, it is high relative to our peers. However, we have little or no exposure to higher risk assets such as derivatives, equities, residential mortgages, CLOs and other asset-backed securities.
Because we invest long, a key criteria utilized in our investment process is that an issuer must have ability to survive multiple cycles. We believe that the BBB securities that we acquire provide the best risk-adjusted and capital-adjusted returns and due in large part to our unique ability to hold securities to maturity regardless of fluctuations in interest rates or equity markets.
Finally, the lower interest rates continue to pressure investment income. For 2021, at the midpoint of our guidance, we assume an average yield rate on new fixed maturity investments of around 3.55%. While we would like to see higher interest rates going forward, Globe Life can thrive in a lower to longer interest rate environment. Extended low interest rates will not impact the GAAP our statutory balance sheets under the current accounting rules since we sell non-interested protection products. Fortunately, the impact of lower new money rates on our investment income is somewhat limited as we expect to have an average turnover of less than 2% per year in our investment portfolio over the next 5 years.
Now I will turn the call over to Frank for his comments on capital and liquidity.
Frank Martin Svoboda - Executive VP & CFO
Thanks, Gary. First, I want to spend a few minutes discussing our share repurchase program, available liquidity and capital position. The parent began the year with liquid assets of $45 million. In addition to these liquid assets, the parent company generated excess cash flows in 2020 of $388 million compared to $374 million in 2019. The parent company's excess cash flow, as we define it, results primarily from the dividends received by the parent from its subsidiaries, less the interest paid on debt and the dividends paid to Globe Life shareholders. Thus, including the assets on hand at the beginning of the year, we had $433 million of excess cash flow available to the parent during the year.
In the fourth quarter, the parent -- the company purchased 1.4 million shares of Global Life Inc. common stock at a total cost of $123 million with an average share price of $88.55. For the full year, we spent $380 million of parent company cash to acquire 4.5 million shares at an average share price of $85.24.
As noted on our last call, the parent ended the third quarter with $435 million in liquid assets. As just noted, the parent used $123 million of cash for share repurchases in the fourth quarter. In addition, the parent reduced its commercial paper holdings by $25 million during the quarter. The parent ended the fourth quarter with liquid assets of approximately $290 million.
Looking forward, the parent will continue to generate excess cash flow in 2021. While their 2020 statutory earnings have not yet been finalized, we expect our excess cash flow in 2021 to be in the range of $330 million to $360 million. Thus, including the assets on hand at January 1, we currently expect to have around $620 million to $650 million of cash and liquid assets available to the parent in 2021. As I'll discuss in more detail in just a few moments, this amount is more than necessary to support the targeted capital levels within our insurance operations and maintain the share repurchase program.
As noted on previous calls, we will use our cash as efficiently as possible. We currently believe share repurchases provide the best return to our shareholders versus other available alternatives. Thus, we anticipate share repurchases will continue to be a primary use of the parent's excess cash flows. It should be noted that the cash received by the parent company from our insurance operations is after they have made substantial investments during the year to issue new insurance policies, to expand our information technology and other operational capabilities as well as to acquire new long-duration assets to fund future cash needs.
Now capital levels at our insurance subsidiaries. Our goal is to maintain our capital at levels necessary to support our current ratings. As noted on previous calls, Globe Life has targeted a consolidated company action level RBC ratio in the range of 300% to 320% for 2020. Although we have not finalized our 2020 statutory financial statements, we anticipate that our consolidated RBC ratio for 2020 will be at the midpoint of this range, reflecting additional capital contributions of $20 million to $30 million. For 2021, we intend to maintain the same targeted RBC range.
As discussed on previous calls, a primary driver of potential future capital needs from the parent is the adverse capital effect during this economic downturn from either downgrades that increase required capital or investment credit losses that reduce statutory income and thus, total capital.
To estimate the potential impact on capital due to changes in our investment portfolio, we continue to model several scenarios that take into account consensus views on the economic impact of the recession, the strength and timing of the eventual recovery and a bottoms-up application of such views on the particular holdings in our portfolio as well as other stress tests.
We now estimate that our insurance companies will require $35 million to $140 million of additional capital over the course of this credit event to maintain the minimum 300% RBC ratio of our stated target range. This amount is lower than our previous estimate.
In our base case, we expect less than $20 million in after-tax credit losses and approximately $700 million of additional downgrades over the next 12 to 18 months. In our worst-case scenario, we increased the expected downgrades to approximately $2 billion over that same time period.
Regardless of whether the need is $35 million or $140 million of capital or something in between, the parent company has ample liquidity to cover the amount required. It is important to note that Globe Life statutory reserves are not negatively impacted by the low interest rates or the equity markets given our basic fixed protection products. Furthermore, the current interest rates do not have any impact on our statutory reserves, given the strong underwriting margin in our products. In the aggregate, our statutory reserves are more than adequate under all cash flow testing scenarios.
As noted by Gary, total life underwriting margins declined by 8% during the quarter. These lower margins were primarily due to an estimated $27 million of COVID-related policy obligations incurred in the quarter, $11 million more than we had anticipated on our last call due to 65,000 more COVID deaths across the U.S. in the fourth quarter than projected.
During the quarter, direct-to-consumer incurred an additional $13 million in COVID claims and Liberty National incurred an additional $6 million. Absent these additional losses Direct to Consumers' underwriting margin would have been 16% of premium for the quarter. In the Liberty National distribution, absent the estimated policy obligations due to COVID, their underwriting margin would have been 27% of premium for the quarter.
For the full year 2020, a our total incurred COVID policy obligations across our life operations were approximately $67 million. Absent these additional losses, our total life underwriting margin would have been slightly below 28% of premium comparable to 2019.
With respect to our health operations, total health claims were approximately $7 million lower than what we expected at the beginning of the year due to COVID.
Finally, with respect to our earnings guidance for 2021. We are projecting net operating income per share will be in the range of $7.16 and to $7.56 for the year ended December 31, 2021. The $7.36 midpoint is lower than the midpoint of our previous guidance of $7.55, primarily due to higher anticipated COVID death benefits.
On our last call, our midpoint included an estimate of $32 million in COVID life claims relating to approximately 160,000 U.S. deaths. The midpoint of our guidance now estimates approximately $52 million of COVID life claims on projections of around 270,000 U.S. deaths, the vast majority of which are expected to occur in the first quarter of 2021.
We continue to estimate that we will incur COVID life claims of roughly $2 million for every 10,000 U.S. deaths. Obviously, the amount of death benefits paid due to COVID-19 in 2021 will depend on many factors, including the effectiveness of the various vaccines and the speed at which the highest risk segments of our population get vaccinated. The larger-than-normal range for our guidance reflects this additional uncertainty.
Those are my comments. I'll now turn the call back to Larry.
Larry Mac Hutchison - Co-Chairman & CEO
Thank you, Frank. Those are our comments. We will now open the call up for questions.
Operator
(Operator Instructions) And we'll take our first question from Ryan Krueger with KBW.
Ryan Joel Krueger - MD of Equity Research
If I take your updated COVID guidance, it looks like there may have been a small amount of reduction to the EPS expectation outside of COVID. Can you provide any detail on what was -- any additional drivers beyond just COVID mortality?
Frank Martin Svoboda - Executive VP & CFO
Sure. Yes, we are expecting a higher average share price in 2021 than what we had anticipated back in October, just reflecting our higher trading price right now. So it did have a reduction in the overall effect of the buyback, maybe $0.06 to $0.07, ultimately. And then probably $0.03 or $0.04 better underwriting results, ultimately, really at American Income and Liberty just a little bit better, slightly better than what we maybe anticipated back in October.
Ryan Joel Krueger - MD of Equity Research
Got it. And then actually, can you -- on the buyback, can you provide any thoughts on your expectations for buyback levels in 2021? You obviously have some excess cash at the parent company, but any thoughts there?
Frank Martin Svoboda - Executive VP & CFO
Yes. Ryan, right now, we anticipate just using whatever excess cash flow that we generate at the parent company for the level of buyback. So again, in that $340 million to $370 million range, somewhere in there. Well, as far as the excess cash that's sitting there at the parent company, for right now, we'll hold on to that to make sure of what levels of additional capital we might need. And as we work our way through the year, then we'll see if we're able to redeploy those in some other fashion.
Ryan Joel Krueger - MD of Equity Research
And then just had one last quick one. Life persistency has generally been favorable -- or was favorable in 2020. It looked like some of that reversed in the fourth quarter in direct-to-consumer. So curious what you're expecting for persistency in 2021?
Gary Lee Coleman - Co-Chairman & CEO
Ryan, we're -- the midpoint of our guidance, we assumed that the persistency over the year would eventually get back to [historical] just prior to 2020. And that -- so what we're going to -- what we saw in the fourth quarter, even in the direct-to-consumer is that the persistency wasn't quite as good as it was in the second or third quarter, but still, it was better than what it had been historically. We're just -- I don't think -- we never had a pandemic like this. I don't -- we're just not sure whether or when the losses will return back to the prior historical levels. But as far as our guide, we assume as we get toward the end of 2021, it will be back to more what it was 2019 and prior.
Operator
And we'll take our next question from Andrew Kligerman with Crédit Suisse.
Andrew Scott Kligerman - MD & Senior Life Insurance Analyst
I guess the first question, I'm looking at the life underwriting margins. And as a percent of premiums, in direct-to-consumer, it fell 860 basis points to 10.1%. But then when we look at American Income, it only fell 90 basis points to 32.1%. So I just kind of -- I think I have a sense of the answer, but I'd like a little more color on what might be driving the disparity between these 2 channels.
Frank Martin Svoboda - Executive VP & CFO
And I think did you say -- well, Liberty National has a little bit more exposure to some of the higher populations within their overall book of business. When you look at -- than American Income. American Income generally ensures a little younger portion of the population have less exposure to, let's say, those portions of the populations that are being most impacted right now. So just proportionately, they are -- Liberty National is seeing just a higher impact overall from the COVID.
Andrew Scott Kligerman - MD & Senior Life Insurance Analyst
I see. And direct-to-consumer as well?
Gary Lee Coleman - Co-Chairman & CEO
Yes. In direct-to-consumer, it's a little bit more of their -- the nature of their simplified underwriting, especially as compared to American Income. American Income has a little bit more underwriting processes being done in the field, whereas with direct-to-consumer and their simplified underwriting. We anticipate higher mortality. We've always priced in and have higher mortality experience in direct-to-consumer. They also have as a percentage of their in force a little bit older -- or they do have an older population than American Income. It's not quite as -- it's a little bit less than what Liberty National has.
Overall, for our book of business, it's about 4% of our policies in force are related to insurers that are 70 years old and above. At direct-to-consumer, that's closer to 5% and Liberty National, just a little bit higher than that, and American Income is about 3.5% or so.
Andrew Scott Kligerman - MD & Senior Life Insurance Analyst
I see. That makes sense. And then everything seems on track. So then as I think about the sales trends and nothing short of phenomenal there. What -- just curious some color around the margins. What percent of sales would you say in your exclusive producer channels, what percent are being done virtually versus face to face?
Larry Mac Hutchison - Co-Chairman & CEO
We don't keep the data because all of our applications referred electronically. So want to distinguish, I would estimate at this point in time, probably 80% of the American Income sales are still virtual. I think it would be a much lesser percentage than the other 2 agencies. The reason we don't capture that data is as we go forward it's of a little less important. As we look at closing rates, we look at activity, that's really a better measure of what sales will be. And so it really comes down to consumer preference that we'll sell it virtually or in person depending on what the consumer prefers as a sales channel.
Andrew Scott Kligerman - MD & Senior Life Insurance Analyst
I see. I see. Makes sense. And then just, again, maybe a little color around statistics or metrics for just demand for protection-based products. Are there any metrics out there where you're seeing that pickup? I know earlier, you said that you expect persistency you'll kind of revert back to where we were in 2019. Do you think demand will come down as well?
Larry Mac Hutchison - Co-Chairman & CEO
Well, I think we do expect a decrease in life insurance demand from pandemic levels. However, we think demand should be greater than pre-COVID levels. That's because I think that the sales will benefit from the continued increased awareness of the importance of life insurance. And of course, there's a possibility of future pandemics or currently the variance for the current pandemic.
I think we'll see a consumer preference for the digital experience, which will help our direct-to-consumer. The agencies, a decrease in demand, I think it will be offset by our ability to sell both virtually and in person, and the growth in the agencies, both the ages and middle management will also generate additional sales as we go forward.
Gary Lee Coleman - Co-Chairman & CEO
Andrew, I'd like to -- I mentioned earlier that we -- Andrew, I mentioned that we had assumed that lapses would go back to historical trends by the end of the year, but I do want to reaffirm, I'm just not assured because we haven't been through this -- through a pandemic like this before. It well could be that the -- because of the impact of so many people and so many families in this country that it turns out that the persistency improvements we've seen continue for a period of time. But just to be conservative, we assume that they would go back to the historical averages by the end of this year.
Operator
And we'll now take our next question from Erik Bass with Autonomous Research.
Erik James Bass - Partner of US Life Insurance
I think your guidance is for health premiums and underwriting income to both grow 6% to 7% in 2021, which implies flat margins. I think before you had expected the margin to come down a little bit given some of the benefits of lower claims in 2020. So are you changing that view at all? And then do you expect some of the benefits to continue into 2021?
Frank Martin Svoboda - Executive VP & CFO
Well, Erik, I think we expect that from a policy obligation standpoint that we'll probably be around the same as '21 as we were in 2020. But what we're seeing is because the improved persistency, we're seeing a lower acquisition cost -- lower amortization. And we went from 19% of premium in 2019 to 18% and we're thinking it could be a little bit less than 18% this coming year. So that's helping keeping that margin up.
Erik James Bass - Partner of US Life Insurance
Yes. So overall, kind of in the 24% to 25% range, again, is that what you're expecting?
Frank Martin Svoboda - Executive VP & CFO
Yes. It should be -- I think at the midpoint of our guidance, it's just right around 24%.
Erik James Bass - Partner of US Life Insurance
Got it. And then I was just hoping you could maybe give a little bit more color on the long-term investments that you talked about, the limited partnerships. I was hoping you could provide a little bit more detail on what these are, the credit profile and how they're treated in terms of required capital and the accounting for investment income?
Gary Lee Coleman - Co-Chairman & CEO
Sure. Yes, most of these are our long-term limited partnerships that primarily invest in credit-related investments. Some of them are -- have participation mortgages that are very short-term mortgages that are made like 3 years in duration and have very good loan to ratios. Ultimately, these are designed to be kicking out investment income on a periodic basis as well as have the potential for long-term gains, if you will, long-term target rates.
The quarterly distributions generally on most of these are -- range from 5% to 6%. And ultimately have maybe a long-term return prospects of 8% to 10%. And really, that's the difference between those quarterly distributions that we obtain from these partnerships and then some of those long-term returns or what flow through ultimately is capital gains, that flow through our realized gains and losses over time. But the majority of those are -- the nature of that, there's also some other opportunistic credit partnership that we've had on our books for a while.
But we continue to look at some of those types of generally credit-related structured type partnerships that are -- get us into a little bit different type of exposure on the credit side than the normal corporate fixed maturities.
Erik James Bass - Partner of US Life Insurance
Got it. That's helpful. I mean so should we expect a little bit more volatility quarter-to-quarter in terms of the investment income from those? And is there a higher assumed capital charge as well?
Frank Martin Svoboda - Executive VP & CFO
Yes. There is a higher capital charge. And so we take that into account when we're taking a look into that and evaluating the benefits of getting into that type of an investment versus the fixed maturity. Given the higher yields that they have right now, it is -- it's worth the higher capital charge. It is a little bit -- from a risk perspective, they're definitely lower in risk than I'm going to say, kind of the general alternatives or especially those that might be a little bit more equity-based, hedge fund type partnerships. The structure of these was getting some type of a quarterly distribution from them from a statutory income, then we've got a steady stream, a predictable stream still of income that's receivable from these particular partnerships. Long term and on the balance sheet, there is some volatility just in the value of those on a quarter-to-quarter basis.
Operator
And we'll now take our next question from John Barnidge with Piper Sandler.
John Bakewell Barnidge - MD & Senior Research Analyst
With the increased level of COVID death kind of embedded in revised guidance, can you talk about the corresponding claims tailwind offset we should be thinking about from lower utilization in health?
Frank Martin Svoboda - Executive VP & CFO
Yes. On the health side, right now, for 2020, we really see the utilization really coming back to a pretty normal level, especially on the med sub type business, where we did see some benefits from lower utilization in 2020. We've really seen the trends toward the end of the year to get back to pretty normal utilization. And right now, we're anticipating that same type of utilization in 2021. We're really not on the health side, expecting any -- really any substantial benefits or costs, if you will, associated with that. Did that answer the question?
John Bakewell Barnidge - MD & Senior Research Analyst
Yes. No, no, it did. Maybe related to that, can you talk about maybe telemedicine, do you feel that could long-term offer some claim savings for the health business?
Frank Martin Svoboda - Executive VP & CFO
I'm not sure I understood the question.
John Bakewell Barnidge - MD & Senior Research Analyst
If telemedicine becomes a more permanent part of people using Medicare supplemental products, their claims utilization rates could maybe secularly decline possibly?
Frank Martin Svoboda - Executive VP & CFO
Yes, potentially. I don't know the -- I do not think that we've built into that into any type of our guidance, but it does seem possible that, that could potentially have some cost savings in the long term.
Operator
And we'll now take our next question from Jimmy Bhullar with JPMorgan.
Jamminder Singh Bhullar - Senior Analyst
First, I just had a question on your sales. And you've obviously seen very good growth across all of your channels. Do you think there's some adverse selection going on as well? And what are some of the things that you're doing to potentially prevent that? And if you have any statistics on claims that you might have seen on policies that you've written since the onset of the pandemic?
Frank Martin Svoboda - Executive VP & CFO
Jimmy, I'll touch on the kind of the last part of that, especially -- I mean, we do continue to really monitor the sales, especially on the direct-to-consumer side, looking at we think changes in the average age of new applications and the amounts that are being requested and are they coming from higher risk geographies and looking at those and always seeing changes in those type of demographics. And we're not -- we are not seeing any significant really changes in those over the course of the year. So we do -- and of course, we've limited some of our exposures, especially to the higher age segments of the population. So we've taken steps through the marketing and underwriting efforts to try to protect ourselves there.
But with -- and with respect to the claims that we've paid so far, we've paid 28 claims through the -- in 2020 on policies that were issued after [3/1/2020] with a total face amount of about $178,000. And considering that we issued about close to 2 million policy during the year, it's a pretty small number. Now we had about 3,800 -- a little less than 3,800 claims in total in the year that we've actually paid. Of course, there may be some of those that are in the process that are still getting -- that are in the process. But we're seeing about 85% of our claims are above age 60 and above.
So we're still really seeing it in those high risk. It's consistent with what we're seeing, consistent to where one would think that in those -- focused in those highest levels. And then almost 70% of our claims are from policies being issued in 2010 or before, and 97 are before 2019. So we're seeing a pretty good distribution from over the...
Larry Mac Hutchison - Co-Chairman & CEO
Certainly, on the sales side, the company is monitoring the increased sales levels to be sure anti-selection is not occurring. We haven't experienced any significant shift in product mix, applicant age or location of new sales. If you look at direct-to-consumer, it's interesting that the sales increases across all channels. However, the juvenile sales have actually increased at a higher rate than adult life insurance. That gives us some further confidence there because the higher incidences of serious illness and mortality has been at the older ages.
Jamminder Singh Bhullar - Senior Analyst
Yes. And then do you have any better insight into sort of the impact of changes in accounting for long duration contracts going into effect in a couple of years?
Gary Lee Coleman - Co-Chairman & CEO
Yes. I really don't have anything new from what we talked about on the last call. We do continue to work through that. It will be something, I think, over the -- maybe the latter part of this year, that we'll have a little bit more information to really share on that.
Jamminder Singh Bhullar - Senior Analyst
Okay. And just lastly, on -- if you think about your agent recruiting and retention, it's obviously benefited, I think, from a softer labor market in the services area. If -- assuming COVID vaccines are successful and we sort of get to normal later this year and everything opens up, do you think you could suffer in terms of retention as some of these guys have left other industries and come to your -- and become sales agents sort of leave? Or what are your views on your retention if we sort of get to normalcy? Agent retention?
Larry Mac Hutchison - Co-Chairman & CEO
The COVID vaccine could affect both recruiting and retention. I'd point out that in terms of low unemployment, we haven't been able to recruit successfully. We really focus on the underemployed, not just the unemployed. And you're correct, well, unemployment does have a greater effect on retention than on recruiting because there's greater work opportunities. We think the ability to recruit both virtually and in-person and to sell virtually and in person, will enhance our ability to grow the agencies. And I think retention will be at historical levels as we go forward.
Operator
We'll take our next question from Tom Gallagher with Evercore.
Thomas George Gallagher - Senior MD
Question on direct-to-consumer. You said -- I think I got this right, excluding COVID losses, the margin was 16% in the quarter. That's a bit lower than it's been trending on a normalized basis. I guess full year last year was 18%. 4Q last year was 19%. Are you expecting lower margins to persist in that business into 2021?
Frank Martin Svoboda - Executive VP & CFO
Yes. Tom, we did see in the fourth quarter a little pickup in some of the non-COVID claims, really, especially in the -- some of the areas that we've seen in the press, homicides and death due to drug overdose, whether that be drug or alcohol related type accidents, which some have kind of attributed, if you will, to some of those indirect COVID-related deaths and trends. And in fact, they're up over about 24%, those types of claims over the fourth quarter of 2019. And that was about 2% of the premium in the fourth quarter. Now we do anticipate those staying at a little bit elevated levels into 2021.
So overall, we're expecting margins for full year 2021 to be in that 12% to 16% range. Probably 3 points of that is due to COVID, and you probably got another 1% or 2% that are just due to what we think are some of the higher other causes of death that are kind of the byproduct of the COVID environment, that we think will subside over time and won't stick with us for the long term. But right now, we are including some of that into '21.
Gary Lee Coleman - Co-Chairman & CEO
But Tom, excluding the impact of COVID next year, the direct COVID claims is still going to be somewhere -- it will be in the 16% to 17% range.
Thomas George Gallagher - Senior MD
Got you. So a little bit lower. And any -- just given that expectation, any consideration or reason to reprice? Or are you still very comfortable with that level of margin from an overall return standpoint?
Gary Lee Coleman - Co-Chairman & CEO
Well, we always look at possibility of repricing. But I think what we -- in looking out, we're only giving guidance for 2021. But I think our view is, is that we get past the COVID claims as we get past 2021, we'll -- we think we'll get closer back to the 18% range that we were prior to 2020.
Thomas George Gallagher - Senior MD
Okay. And then just on your -- on the excess cash, you expect for 2021, I guess, it's about $30 million to $40 million lower versus your 2020 figure. Is that all just due to the expectation of credit drift and credit losses? Or is there anything else affecting that?
Frank Martin Svoboda - Executive VP & CFO
Well, yes, that's predominantly the credit losses that we actually had in 2020, which impacted statutory income in 2020, and therefore, the dividends that are available to the holding company in 2021. And then there's probably another $10 million or so we're kind of seeing just looking at some of the other cash flows that the holding company has, that looks like they maybe be a little bit lower in 2021 versus '20.
Operator
And it appears there are no further telephone questions. I'd like to turn the conference back over to our presenters for any additional or closing remarks.
Michael Clay Majors - EVP of Administration & IR
All right. Thank you for joining us this morning. Those are our comments, and we'll talk to you again next quarter.
Operator
And once again, that does conclude today's conference. We thank you all for your participation. You may now disconnect.