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Operator
Good day ladies and gentlemen and thank you for standing by. Welcome to the GigaMedia Limited conference call to discuss the second quarter 2008 financial results.
At this time, all participants are in listen-only mode. Following the formal presentation, instructions will be given for the question and answer session. (Operator Instructions). As a reminder, this conference is being recorded today, August 12, 2008. I would now like to turn the conference over to Mr. Brad Miller. Please proceed.
Brad Miller - IR Director
Thank you. This is Brad Miller, Investor Relations Director of GigaMedia. Welcome to our second quarter 2008 results conference call for GigaMedia Limited. Here again to speak with you and answer your questions today are Arthur Wang, our CEO and Thomas Hui, President and COO.
Before I turn it over to today's speakers, I would like to remind you that a number of forward-looking statements will be made during this conference call. Forward looking statements are any statements that are not historical facts. These forward looking statements are based on the current expectations of GigaMedia, and there can be no assurance that such expectations will prove to be correct.
Because forward looking statements involve risks and uncertainties, GigaMedia's actual results could differ materially from these statements. Information about factors that could cause and, in some cases, have caused such differences can be found in GigaMedia's annual report on 20F, filed with the US Securities and Exchange Commission in June 2008.
This presentation is being made on August 12, 2008. The content of this presentation contains time sensitive information that is accurate only as of the time hereof. If any portion of this presentation is rebroadcast, retransmitted or redistributed at a later date, GigaMedia will not be reviewing or updating the material that is contained therein.
The agenda for today's call includes, first, a review by Arthur Wang of Q2 2008 business activities and financial performance. Thomas Hui will then provide details on our financial results during the period. After the speaker presentations, we will go into a question and answer session. With that, I'd like to turn the call over to Arthur, our CEO.
Arthur Wang - CEO
Thanks Brad and thank you all for joining us today. In the second quarter, we delivered good results despite a seasonal slowdown. Revenues were up 31% to $52.5 million, driving our bottom line, non-GAAP net profit up 17% to $12.1 million, resulting in a fully diluted non-GAAP EPS of $0.20 per share.
Let me turn to the specific business units and highlight why we are so excited about our progress in building a leading online entertainment firm. First, our Everest Poker and Casino business; in overview, the second quarter for Everest business was a solid quarter, despite difficult operating conditions.
In addition to the annual seasonal slowdown, in the second quarter we faced strong competition for mind share from the number one event in Europe, the European Soccer Championship, which this year proved to be extraordinarily popular with record attendance and record viewership. Despite this and strong competitive pressures, we were able to deliver results, which, while below our norms, were in line or better than our main competitors.
Let me turn to a few specific highlights and updates. First, our record Casino results; despite the difficult operating environment, our Casino software business delivered record revenues of US$9.5 million in the second quarter, up 34% year over year and up 10% from the first quarter.
The main driver has been the increasing integration of our Poker and Casino platforms and the rollout of our common wallet functionality. We expect this trend to continue in Q3 and Q4 and for further platform integration to drive new record Casino results.
Second, Everest Sports Betting; after considerable study and negotiations, we have selected a sports betting partner and plan to launch our Everest Sports Betting offering early in the fourth quarter. More details will follow in a formal announcement as we prepare for launch. But I would emphasize that this is a key first step into the giant sports betting market, both broadening our product offering to our existing Everest players, as well as attracting new types of players to our entertainment platform.
In addition, we continue to discuss additional strategic partnership and acquisition opportunities with sports betting firms around the world to further accelerate our growth in this area.
Third, the World Series of Poker; this July, we saw the start of the 2008 World Series of Poker, the largest and richest in history. With Everest Poker as a primary sponsor and the Everest Poker logo emblazoned on the felt on every table and on the inner ring around the televised championship tables, the World Series of Poker welcomed over 58,000 players from 118 countries, all playing for a prize pool of over $180 million.
We are proud to be a sponsor of this, the pre-eminent sports entertainment event, and pleased with the branding and visibility the World Series of Poker brings to Everest, with broadcasts ultimately reaching over 300 million households worldwide.
TV airing of the 2008 World Series of Poker has just started in the United States, to be followed by Europe and the rest of the world this fall. Based on the past experience of the World Series of Poker, we expect the World Series broadcast to provide a strong boost to Everest Poker, starting in the fourth quarter and extending through 2009.
Fourth, our new Everest Poker VIP program; this quarter, we are also launching our new Everest Poker VIP program, designed to both show appreciation and to be aspirational for our Everest players. We expect the VIP program will begin to contribute to our results in the fourth quarter of this year.
Overall, in outlook for Q3 and Q4, for the third quarter we expect the seasonal slowdown and the added attractions of the summer Olympics to result in revenues slightly lower than in Q2. This will be followed by a strong upturn in the fourth quarter, which will enjoy support from Everest Sports Betting, the increased Casino poker platform integration, the World Series of Poker broadcast and the new Everest Poker VIP program. We expect to finish the year with strong growth and strong momentum, leading into 2009.
Turning now to our Asian real money games business; at the end of the second quarter we released our new platform of real money Asian games. Though delayed by several months from our original schedule to ensure product quality, I'm happy to announce that our launch has been a success. While it remains early days, we have seen very large traffic and thousands of downloads.
Moreover, our games have been very well received, with our most active players averaging more than six hours a day of game play on our Pachinko product, a strong endorsement of our Asian game development team.
Player ARPU is running in line with our expectations and is gradually rising. Two new Pachi games are in final Q&A now and are scheduled for launch before the end of September, with additional games in the development pipeline.
While we expect revenue contributions to remain modest but increasing this year, we are committed to aggressively grow this business which we believe has potential to become another Everest.
Turning now to our Asian online casual games platform; in overview, the second quarter was also a fine quarter with good operating results. Considerable attention was spent on operational enhancements and preparations for the launch of new games in the second half, as well as steps to build our games pipeline.
A few highlights; first, NBA Street Online; the biggest development in our Asian games business was our recently announced partnership with Electronic Arts to operate their NBA Street Online game in China. Basketball is number one in China, with an estimated 300 million players and expected to grow further as the NBA starts a new professional basketball league, the China NBA or CNBA.
We believe NBA Street will further secure our position as the number one sports game operator in China. We plan to work closely with EA, with the NBA and with the many NBA stars to make NBA Street the undisputed number one game in China.
This new deal with EA builds on a growing partnership between GigaMedia and EA in Asia, where we will also operate EA's NBA Street and Warhammer games in Taiwan, Hong Kong and Macau, and in Southeast Asia through our affiliate, Infocomm Asia, where we will operate EA's FIFA soccer game. We look forward to continuing to build a close partnership with EA.
Operational preparations; this summer, we have been busy making operational enhancements and preparing for the launch of new games in the fall. Our next title is the cute-style massively multiplayer game titled Holic, developed MGame, authors of a top ten game in China. We believe that Holic will fill the market niche previously occupied by RO, Ragnarok Online, one of the all time most popular games across Asia. We are pleased to be releasing Holic in all of Greater China. That is China, Taiwan, Hong Kong and Macau.
We have also released a new front end to our world number one FunTown MahJong platform and continue development on the state of the next generation game platform.
Finally, our studio and developer Equity Partnerships; we are committed to offering the best in online entertainment to the 93 million registered users on our Pan-Asian platform. To this end, we have adopted a three pillar content strategy. One is to partner, to license games from the best publishers, studios and developers in the world, such as our partnership with EA.
Another strategic pillar is self-development, to continue to build upon our self -- our own game development capability, already strong in Taiwan, as evidenced by our number one MahJong and other Asian games, and increasing our strength in China.
Finally, we believe in developing strategic equity partnerships with top studios and developers, a strategy by which we make equity investments and obtain rights and privileges for games under development, which we believe have the best potential.
Today we have five such equity partnerships, including with such top game developers as XLGames, led by Jake Song the original creator of Lineage, one of the top MMOs in gaming history.
We believe these equity partnerships, as well as our game development and licensing with top firms such as EA, will provide us with the continued strong growth across Asia.
In conclusion, in the second and now third quarter, we continue to make strong progress on our top strategic initiatives, putting in place the drivers of accelerated growth and market position. We are, indeed, building a new GigaMedia, with growing shareholder value as its cornerstone.
We thank you for your interest and continued support.
Thomas Hui - President and COO
Well, thank you all for joining us. Let me now take a few minutes to review our Q2 consolidated financial results. I will then highlight some key factors affecting the Q2 results in each of our core business units. Following that, there will be an opportunity for you to ask some questions.
Overall, second quarter results were in line with our expectations despite the challenging operating environment. Beginning with revenues, year over year, we grew consolidated revenue 31% to $52.5 million. Our Gaming Software business remained our largest business segment and contributed most of the growth in absolute dollar terms. Complementing this was strong growth in our Asian online game business, up 67% year on year.
On a sequential basis our revenue decreased by 4%. This was largely due to the impact of traditional seasonal downturn in online gaming activities on our Gaming Software business combined with the impact of the 2008 European Soccer Championship.
The quarter over quarter revenue decline also reflects comparison with exceptionally strong revenues in our Asian online game business in Q1, which surged to record levels on the favorable mix of mass media game promotion, new game patches and the Chinese New Year holiday.
Turning now to our consolidated operating income; second quarter operating income increased 18% to $11.9 million from the same period in 2007. Both of our core businesses contributed to this year over year growth of our operating income. Quarter over quarter, operating income decreased 8% compared to our Q1 results. Operating income margin also declined slightly, impacted by lower revenues and gross margin and higher product development and engineering expenses.
Consolidated net income in the second quarter grew 11% year over year to $11.2 million and decreased 7% sequentially. The sequential decline in net income was mainly due to a lowered Q2 net income from the Gaming Software business, partially offset by a sequential increase in net income from the other business units.
We continued to maintain a robust balance sheet in the second quarter; cash, cash equivalent and current marketable securities at the end of Q2 were $81.7 million and total debt was $32.3 million. In Q2 we generated $11.4 million in operating cash flow.
Let's now look in great detail at the performance of our core business units, at the Gaming Software business. Following record results achieved in the first quarter, the Gaming Software business entered a seasonally quieter period of online gaming. The summer months, when many Europeans have long vacations and generally spend less time online, are always a challenge for our Gaming Software business, which targets the European markets.
In addition to this seasonal slowdown, the very popular 2008 European football championship began in June, further reducing online gaming activity. With this difficult operating environment as a backdrop, revenue for the Gaming Software business grew 26% year over year, but declined 4% sequentially in line with the challenges faced.
Drilling down further, in Poker, revenues grew 26% year over year and decreased 8% sequentially. We recorded 191,000 active depositing real money customers in Poker during the second quarter, down 8% sequentially. And during Q2, we added approximately 46,000 new depositing real money poker players, which was down 32% sequentially.
As we recently announced, Everest Poker is celebrating record participation in this year's World Series of Poker. As Arthur mentioned, TV broadcasts of the World Series of Poker event are expected to begin in different countries in our targeted European markets at the end of 2008. And we expect that this in combination with positive seasonality will drive improved metrics in our Poker business as we approach year end.
In Casino, cross-selling efforts targeting Everest Poker players is on track and proving successful. We have completed several key steps in integrating the Poker and Casino products including cross-registration and launch of the Casino products from the Poker lobby.
Initial indications are very positive. In June approximately half of the new casino players were players of our Everest Poker product. We expect ongoing cross-selling initiatives to continue to drive user growth and revenue [goal].
On the back of these initiatives, second quarter revenues from the Casino software business were a record $9.5 million. This represented a 10% increase over Q1 results.
Operating income in our Gaming Software business grew 8% to $10.4 million year over year and decreased 10% sequentially. The quarter over quarter decline reflected lower revenues from the business unit, which was partially offset by a reduction in sales and marketing expense in Q2.
In sum, our Gaming Software business faced a challenging operating environment in Q2 and we expect the negative seasonality factors to continue in the third quarter, but we are also confident that we have put in place the right steps to drive growth in Q4.
Let me now turn to our Asian Online Game business. We are continuing to scale up and build our pan-Asian platform and are very pleased with our progress. Total second quarter revenues from the Asian Online Game business climbed 67% year over year to $12 million; as expected, second quarter revenues were below first quarter results.
In the first quarter, our business benefited from the combined impact of mass media game promotions around the Chinese New Year holiday, new game patches and severe winter storm in China, which resulted in exceptionally high online activity.
Let us review the breakdown of revenues from this business unit further. Revenues from T2CN, our China platform, jumped 361% year over year to $5.4 million. This was primarily due to the effect of three full months of consolidation of T2CN in Q2 of this year versus one month of consolidation during the same period last year.
I would also like to highlight that on a like for like basis, T2CN also achieved significant revenue growth; revenue for the second quarter of 2008 were approximately $1.8 million per month, up 54% from T2CN's revenue in the same one month period last year.
On a sequential basis, T2CN's key player metrics were lower than Q1's record results. In Q2 average monthly active paying accounts were approximately 447,000, down 13% from the first quarter. But average monthly ARPU -- monthly revenue per active paying account was $3.97, up 3% sequentially.
Peak concurrent users of FreeStyle were approximately 139,000 a decrease of 25% from the first quarter. FunTown, our Taiwan and Hong Kong online game platform, continued its steady growth trend with second quarter revenues up 10% year over year at $6.6 million. Revenue decreased 6% sequentially on lower revenues per customer.
In Q2, average monthly active paying accounts were approximately 116,000 up 5% from the first quarter. But average monthly revenue per active paying account was $19.02, down 10% quarter over quarter. Peak concurrent users were approximately 44,000, a 2% increase from the first quarter.
Q2 operating margin of the Online Game business was 26.3%, down from 28.8% in the first quarter, largely on lower revenue and investments related to product development and platform integration and increases in G&A expenses.
Looking ahead, we expect revenues to climb in the second half of 2008 and 2009 as we begin to more fully leverage our unique regional platform and launch a strong set of major new game titles, including Holic, NBA Street Online and Warhammer.
In conclusion, Q2 we faced strong operating challenges, but we again delivered solid results. We continued to build and strengthen our businesses, and we are on track for a very exciting 2008 and beyond. Thank you.
Brad Miller - IR Director
Thanks, Thomas. We will now move into a question and answer session. Operator, at this point we'd like to open the call up to questions.
Operator
(Operator Instructions). Alicia Yap with Citigroup.
Alicia Yap - Analyst
Thank you, good evening, Arthur and Thomas. I have a few questions. First of all, can you guys actually give us some color in terms of the trend in 3Q for T2CN? So, obviously, the second quarter was a little bit dropped from the very, very strong first quarter. So, how should we look at for the third quarter with the Olympics' impact?
Thomas Hui - President and COO
We actually think the use activity for both the T2CN and actually for FunTown are going to pick up in Q3, because traditionally the summer months are stronger for this side of the business -- the Asian side of the business for us.
And we don't think we would actually see such -- too bad of a negative impact, because of Olympics in China, specifically for T2CN. Primarily, because our game is sports related, FreeStyle obviously being the dominant basketball game. In fact, we may see some pickup there. So, we do see some upside potential comparing to Q2 results for both FunTown and T2CN on the revenue side.
Alicia Yap - Analyst
I see. So, just to follow up a little bit on the Olympics trend; did you see any drop of usage during the opening ceremony last Friday? And then, how are the trends going on the last few days? I know it's still early, but whatever color you can provide.
Thomas Hui - President and COO
Yes, Alicia, it's probably a little too early for us to speculate a trend for the next two weeks. But on that particular day, obviously, we see a significant reduction in terms of traffic, because I think most of China and the world, for that matter, are spending time watching the few hours of the spectacular show, instead of playing games online.
But we do not think -- again, we're just a few days into it, we do not think it will have such a significant impact on our revenues as a whole and also for, in particular, T2CN.
Now, we did actually introduce a new game patch earlier last month, on FreeStyle, which is FreeStyle 2008 and for that, we actually stopped the service for about two days, because it's a very major patch and for those two days, obviously had some revenue impact. But we remain hopeful that the new patch and the content associated with the new patch can more than make up for those two days of revenue loss.
Alicia Yap - Analyst
I actually saw some; I think the download is actually quite active on the new patch. So hopefully -- is it a good indication that people are actually quite interested in that?
Thomas Hui - President and COO
Right, we are also very encouraged by the -- both the search ranking, the download ranking and so on and so forth. So again, we are still like a little over one month into the quarter and we are obviously actively monitoring the activities. And we remain hopeful that we can see some upside in Q3 in terms of revenue comparing to Q2.
Alicia Yap - Analyst
Okay, thank you. And my second question is for the online Poker and the Casino site; so compared to last summer, how is the trend of both business this year versus last year? So, do you expect any impact from Olympics as well?
Arthur Wang - CEO
Yes. Unfortunately, in every summer we do experience pretty significant seasonality and if we're fortunate, the best case is that we can diminish the impact by growing through it.
This year it's a particularly difficult summer, because of the Euro Cup and because of the Olympics. And it just happens to be that both events have a viewership footprint that is similar to our average poker demographic. So, we do consider this to be a challenging summer, but one we think we'll come through fine. And we look to a very, very strong upturn in Q4.
Alicia Yap - Analyst
I see. Now -- and then my next question is; your Casino business actually came in really, really strong this quarter, up 10%, while your Poker actually down. And then you attribute the strong results to the cross-selling. So, I'm just wondering, did the Casino actually cannibalize the Poker business a little bit, or try to steal away some of the playing time for the Poker players that caused a more sequential drop in the Poker business?
Thomas Hui - President and COO
Yes, Alicia, we're only seeing the early results of the cross-selling effort. As I indicated in my prepared remarks that with those initial implementation of cross registration and also product crossing, we saw actually about half -- in the month of June, about half of the new players we recruit in the Casino side came from players from the average Poker side. So, certainly there is a very high overlap in the cross-selling effort.
Now, we are still analyzing data and it is probably too early to conclude that there is a cannibalization of the spending power, if you will, of those players from the Everest side that got a cross-sell to the Everest Casino products, because if you were to look at the quarterly contribution of the paying customers for Everest Poker, for Q2 and Q1 they actually remained roughly the same at about $140 for the quarter, or so.
So, there isn't a suggestion of a reduction in ARPU. It's really a slowdown in terms of user activity, we believe, in relation to the seasonality and also the European Cup, as we -- both Arthur and I mentioned in our prepared remarks.
But we are, on the other hand, actually very excited about the result of the Casino side, as you correctly point out, it is a sequential 10% growth. And also, cross-selling as a percentage of our total active Poker base remained at a very low single digit number. And we think there are more room for us to cross sell to our existing Poker players.
Alicia Yap - Analyst
I see. And then my next question is on the sales and marketing costs. So, I think you actually tried to reduce it a little bit compared to the first quarter. And how should we be looking at for the third and fourth quarter, being the third quarter you have the World Series of Poker sponsorships coming in and then fourth quarter traditionally is a strong quarter?
You probably will get -- market a little bit more aggressively. And you mentioned that you will have some targeted TV programs by the end of the year. So, how should we be thinking about that and how -- if the margins will be trending?
Thomas Hui - President and COO
Right, I think the Q3 is the seasonally slower on the revenue side. So, what we'll do is we'll unlikely be spending much, because also we do not have the audience sitting in front of the TV or being in contact with the media content we would like to use to get our products across to them.
Obviously, some part of World Series of Poker expense we will begin to amortize beginning from Q3. As we've indicated before, the amortization of the World Series of Poker expense will be done through Q3/Q4 this year, Q1/Q2 next year and basically, over four quarters. So, only a very small portion of that will be amortized in Q3.
And as to the overall level we will -- as we have indicated before, we always monitor our level relative to the revenue level and, therefore, try to maintain our operating margin at about the 25% to 30% ranges for this business. So, we will basically maintain that accordingly.
And for Q4, then you have obviously a full quarter of amortization of the World Series of Poker. But we do expect a strong rebound on the revenue side and -- which would give us more capability to spend on absolute dollar terms on the sales and marketing front.
Alicia Yap - Analyst
I see. Thank you. And then, just lastly, can you elaborate; what is the VIP program -- the Everest VIP program?
Arthur Wang - CEO
Alicia, it's a membership retention and reward program. Think of it similar to a frequent flyer program. It will come with a number of benefits, which will reward and provide higher status to our frequent players -- to our VIP players.
And so, it is both by way of a thank you and appreciation. And also, we'd like it to be something that our players will aspire to; that they will play more and -- so that they become VIPs and get treated like VIPs.
Alicia Yap - Analyst
I see. Okay, thank you, I'll get back to the queue. Thank you.
Operator
Andrey Glukhov with Brean Murray.
Andrey Glukhov - Analyst
Yes, thank you. First of all, Arthur and Thomas, could you please give us an update on the timing of the release of a fully integrated Casino Poker platform? When are we going to have the Casino applets within the Poker platform?
Thomas Hui - President and COO
Well, what -- Andrey, here we -- as we have indicated today, we have implemented so far a cross registration that allows people to cross register between the two platforms very easily. And then we have already implemented a button within the Poker lobby for people to launch Casino games easily.
But what we have not implemented is a totally shared wallet and also a basically, directly embeded in-game Casino product within -- while you are in the session of Poker.
What we have seen actually is with what we have implemented so far we are actually getting a significant result already. As I have indicated, 50% of our new Casino players come from Poker, okay? So -- and although the cross-sell -- the percentage of cross-sell cross sold customers of our entire base of active Everest poker players has still remains small, we think with what we have implemented so far is actually a good start for people to pick up the casino [sample] product.
So, we will continue to implement the rest, but the schedule will probably take a little longer than just the summer, because we want to spend some of our time -- operate, like the VIP poker and some of the initiatives. So, the two common share wallets will be probably towards Q3 or Q4.
Andrey Glukhov - Analyst
Okay. And if you look at the Casino player that is coming from the Poker side, what -- how different is the ARPU -- the total ARPU on that player versus a player that plays just the poker?
Thomas Hui - President and COO
Again, it's the initial months we are seeing it, because again, the -- some of these initiatives were only implemented towards the end of Q2. What we're seeing so far is not that different once they become our players, comparing to some of the players we recruit from other channels. So, that is another good indication that there is a significant amount of overlapping interest on both verticals.
Andrey Glukhov - Analyst
Okay, you indicated that you're going to step up the investment in Asian real money games and Pachinko. First of all, the revenue that goes through that line, is it going to go through the Gaming revenue or through the Asia Online Games?
And secondly, what's the implication for the operating margin from stepping up these investments?
Thomas Hui - President and COO
The line item will be going through Gaming Software, because, again, you will most likely be operating through a similar structure as the UIM structure.
And as to operating margin, it would not -- while we will be stepping up, but it will not be increased to such a level that we have a significant impact on our operating margin. So again, it will be increased. The level of investment will be made in consideration of the revenue potential, so we're not -- we'll unlikely be sacrificing operating margin for this.
Andrey Glukhov - Analyst
Would you guys consider at some point starting breaking out that revenue?
Thomas Hui - President and COO
Once it becomes a significant portion of our financials, very similar to the casino and the poker side, we may break it out. Again, just as an ongoing consideration, the idea here is really to consider the materiality and also the level of the information that is required for the investor public in general for better -- to better understand our business.
Andrey Glukhov - Analyst
Okay. And then the last question, as far as your sports betting partnership is concerned, is the initial focus -- the first few partnerships are going to be focused on Continental Europe, which is your traditional strength? Or would you use them to diversify in some adjacent markets within Europe?
Arthur Wang - CEO
The first partnership will focus upon our core market. That is Continental Europe. But we are, indeed, looking at some additional partnerships, which would bring us into new geographies. And we hope to have some further news on that maybe later this quarter or early fourth quarter; so the initial partnership again focused on Continental Europe.
Andrey Glukhov - Analyst
Great, thanks for taking the question.
Arthur Wang - CEO
Thanks Andrey.
Operator
Todd Eilers with Roth Capital Partners.
Todd Eilers - Analyst
Yes, hi guys, thanks for taking my call. Thomas, I'm not sure if I heard you or not in your remarks, but in the past, I think in the last quarter, you provided some full year guidance for operating margins of 20% to 25%. Do you still feel that that's a good range? And then also should we expect that to be the range of possibilities for -- on a quarterly basis as well?
Thomas Hui - President and COO
Yes, that is still our targeted range for a full year basis, 20% to 25%. And if you look at the first two quarters we are right in the middle of that range. Q3 obviously will be slightly slower as a result of all the factors we talked about on the revenue side. We will try to adjust the cost and expense sides accordingly. But it's probably fair to say that we will end up closer to the lower end of that range, as opposed to high end. But this is still a good range as a full year target.
Todd Eilers - Analyst
Okay, and you guys mentioned the launch of Holic, I don't know if you gave an exact date, can you maybe give us a little additional color on when you expect to launch that in each individual market?
Thomas Hui - President and COO
Q3 and Q4, probably towards the very end of Q3 for some sort of open beta launch in Taiwan and followed by commercialization in Q4 in Taiwan. China will be towards the end of the year.
Todd Eilers - Analyst
Okay, and then lastly, obviously the sports betting opportunity seems to be pretty large for you guys and it sounds like you've got, obviously, some things in the works here. Can you maybe give us an indication of what you think a reasonable conversion of players, Poker players or Casino players to sports betting might be to maybe give us a sense of what the opportunity might be for you guys?
Arthur Wang - CEO
Sure, see we have done some internal studies that suggest a very, very, very high percentage of our Poker players are also sports betters. Up till now they have been betting on sports at sites -- non-Everest sites, non-Giga sites. And so, we see this as a huge opportunity. Without releasing the exact statistics, let me say that the percentage was well north of 50%.
Todd Eilers - Analyst
Okay, great, that's helpful. Alright, thanks guys.
Operator
Atul Bagga with ThinkPanmure.
Atul Bagga - Analyst
Hi guys, thank you for taking my question. So, just following up on Todd's question about the Holic launch, can you guys also give some update on the launch timeline for other games in Q3 and Q4?
Thomas Hui - President and COO
Yes, all the other games are going to be later than Holic. And we don't have a specific committed date yet. So, at this stage they will all be towards the end of the year or spill over to the beginning half of next year.
Atul Bagga - Analyst
Makes sense. Makes sense, okay. And can you also talk about -- you mentioned you guys have invested in five studios. Can you talk about the pipeline from these studios? And when can we start seeing some contribution from these investments?
Arthur Wang - CEO
It's probably a little bit complicated to talk about five studios and their different development schedules. But we look to begin to reap the benefits of our investments as early as the -- say, the first half of 2009. And we'll come back to you on the marketplace with more specifics as we get a little bit closer.
Atul Bagga - Analyst
Got you. And coming to the Gaming business, so can you talk a little bit about your VIP program, how it can impact the bottom line, if you can give some color on what additional expenses or what impact it may have on operating margins?
Arthur Wang - CEO
We think the VIP program is structured such that it would be a net accretion. It will encourage players to play more and play longer, to bet more and to obtain higher status and special privileges as a result. So, we think of it as an accretive move.
Atul Bagga - Analyst
Makes sense, so it's probably going to have positive impact on your operating margin, is that right?
Arthur Wang - CEO
We think of it as a net plus, yes. At this point, until we have actually empirical data, I think we should limit the statement to merely an expectation. And as we get launched in the next coming few weeks we'll have a better analytic sense.
Atul Bagga - Analyst
Okay, perfect. And on the sports betting, you mentioned that you have a higher percentage of Poker and Casino players, who are also sports betters. Can you help us understand, so the sports betting, as and when you launch, is it going to be again fully integrated with your average Poker platform? Or initially it's going to be a separate platform and some timeline for integration?
Arthur Wang - CEO
Initially the degree of integration will not be full, but we will be endeavoring to incorporate Casino, Sports and Everest Poker into a single integrated platform.
Atul Bagga - Analyst
Yes, makes sense. And the partner that you guys mentioned, so is this more of a technology partner or is it more of a partnership with an existing sports betting platform?
Arthur Wang - CEO
Our initial partner is primarily a technology provider. And we will be operating our own branded Everest sports platform and this will be again focused on Continental Europe.
Atul Bagga - Analyst
So, you are not getting any installed base with the technology. It's just the technology that you will be acquiring with this partnership?
Arthur Wang - CEO
For this partnership, no.
Atul Bagga - Analyst
Makes sense, okay, perfect. And the last question for you guys, if you can give some update on the US market, have you heard anything? Is there any update you can give us on the US for the Gaming side?
Arthur Wang - CEO
Sure, there continues to be considerable, I would say, discussion and interest among various groups in the United States to either appeal or severely delimit the prohibition act. The timing remains uncertain, but my estimate would be within the next couple of years.
Oddly enough the United States' budget deficits are also proving to be an initiative, or a cause, for the repeal of the anti-Poker laws, as a couple of congressmen recently came out with a very, very large number, almost $40 billion in tax dollars, obtainable over ten years from the re-legalization.
And so, to the original interest groups, the Poker players, the financial institutions that do not like the existing legislation, and others who are interested in this industry, we now have those who are interested in fiscal matters supporting such a measure.
I believe more activities and more -- and earlier resolve will be seen on a state by state basis, in which several states have initiated legislation to legalize the playing of Poker within states. In California the legalization measure is advancing very rapidly through the State legislature. And it's my expectation that that will become the law in 2009. And by year end 2009 we will have a situation where California, which is a very large marketplace for Poker, will be an open and legal Poker environment. And we intend to be part of that.
Atul Bagga - Analyst
And in anticipation of that, do you guys intend to do any more marketing for brand awareness of Everest in the US?
Arthur Wang - CEO
I'm sorry could you repeat [again], Atul?
Atul Bagga - Analyst
Sure, do you guys have any plans for increasing brand awareness in the US in anticipation of this -- your expectation of legalization of Poker in the US?
Arthur Wang - CEO
Yes, we very much do. We will be making formal announcements to this end later. But we intend to open Everest Poker on a play for fun. That is a free basis, which is entirely legal, in advance of the legalization on a play for real money basis.
We also are looking at additional sponsorship activities, such as the World Series of Poker and similar types of events to continue to build a brand presence in the United States leading up to legalization. Again, we view the United States' market as another enormous opportunity for Everest to take and expand its market share.
Atul Bagga - Analyst
Makes sense. Thank you.
Arthur Wang - CEO
Thank you.
Operator
(Operator Instructions). Chang Qiu with Sansar Capital.
Chang Qiu - Analyst
Yes, good evening Tom and Arthur.
Thomas Hui - President and COO
Hi Chang.
Arthur Wang - CEO
Hi Chang.
Chang Qiu - Analyst
Yes, one question is for NBA Street Online, do you -- for that game do you need also apply something like the publication number? And also, what would be the schedule in terms of a commercial rolling out?
Arthur Wang - CEO
Sure, you're absolutely right, Chang, that all foreign games operating in China need to have an approval of the Chinese publishing authorities. We believe that the NBA, EA, but in particular, because it's basketball, this is a -- poses no social threat and there is no social deviancy with playing basketball -- quite opposed to say -- one might say that some of the more violent killing and shooting and other types of games might be -- might have some negative social impact.
But we think that basketball is a clean and healthy sport that is so popular and so supported by the Chinese Government, we'll not have problems. And we are pushing very hard to look for a launch this fall.
Chang Qiu - Analyst
Okay, okay that's great. And for the real money Asia games, you mentioned you already launched it. And I just wonder how -- in terms of modeling, how should we think about it in terms of revenue for the next -- maybe this quarter, next quarter, next year?
Arthur Wang - CEO
Sure Chang. As you will remember, having been with us for a long time, we have a policy not to release quantitative or analytic guidance when we ourselves do not feel that we have sufficient analytic basis. So, at this point in time we're probably not going to be able to offer much by way of assistance.
We are very optimistic. We had a very, very positive launch. We are seeing traffic far beyond what we expected. And we are seeing player acceptance of our games, again, much higher than we expected. So, I would say we are optimistic, but we're not able to guide too much by way of numbers yet.
Chang Qiu - Analyst
Okay, the launch in which countries for the moment?
Arthur Wang - CEO
The platform is primarily directed towards a Japanese audience.
Chang Qiu - Analyst
Okay, thanks.
Operator
And ladies and gentlemen this concludes our question and answer session. I would now like to turn the call back over to IR Director, Brad Miller, for closing remarks.
Brad Miller - IR Director
Thank you operator and thank you all again for joining us today. For further information about GigaMedia, or if you have questions and would like to contact us, please visit our website at www.gigamedia.com.tw. Thank you.
Operator
Thank you for your participation in today's conference, this concludes your presentation, you may now disconnect, good day.