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Operator
Ladies and gentlemen, thank you for standing by and welcome to the Gaiam Incorporated fourth quarter conference call. (Operator Instructions.) As a reminder, this conference is being recorded Monday, March 18, 2013.
It is now my pleasure to turn the conference over to Norberto Aja, Investor Relations. Please go ahead.
Norberto Aja - IR
Thank you, operator. Good afternoon, everyone. Thank you for participating in Gaiam's 2012 fourth quarter and full year conference call. Joining me today on the call are Gaiam's Chairman, Jirka Rysavy; Gaiam's CEO, Lynn Powers; and Steve Thomas, Gaiam's CFO.
Before we get started, however, I would like to take a minute to read over the Safe Harbor language. The following constitutes the Safe Harbor Statement of the Private Securities Litigation Reform Act of 1995. Except for historic information contained herein, the matters discussed on this call are forward-looking statements that involve risk and uncertainties including, but not limited to, general business conditions, integration of acquisitions, the timely development of new business, the impact of competition, and other risk details from time to time as described in the SEC reports. The Company does not undertake any obligation to update forward-looking statements.
With that, I would now like to take the turn to introduce Gaiam's Chairman, Jirka Rysavy. Please go ahead.
Jirka Rysavy - Chairman
Thank you, Roberto, and good afternoon, everyone. So revenue for the fiscal year ending December 31 increased 22% to $202.5 million from $165.5 million in 2011. Internal revenue growth was 10%. Gross profit increased $27.1 million to $116.1 million, and gross margin improved 350 basis points to 57.3%. Operating income grew $7.2 million, and net income improved $4.5 million to $0.6 million, or $0.03 per share from a loss of $3.9 million, or a loss of $0.17 per share in prior year.
EBITDA for the year grew $12.8 million from a breakeven, and it grew to $12.8 million from breakeven in 2011. The cash flow from operations increased $14.9 million to $16.9 million, and free cash flow improved $14.8 million to $12.9 million.
Revenue for fourth quarter increased 20% to $66.7 million from $55.6 million in the same quarter over last year. Gross profit for the quarter increased $10 million to $36.9 million, and gross margin improved 700 basis points to 55.3%. Operating income improved $2.7 million to $4 million. Net income increased to $2.1 million, or $0.09 a share, from $1.3 million, or $0.06 per share, in prior year. EBITDA for the quarter increased $4.2 million to $7.6 million.
These numbers exclude all impacts from deconsolidated Real Goods Solar and also one-time Vivendi acquisition cost of $1.7 million.
Integration of Vivendi is now complete, and we are pleased with its operating results. Gaiam Yoga Fitness brand has expanded to additional doors and improved its US video market shares to 42%. Our subscription business and platform distributing media over the Internet, and of course, mobile devices is progressing very nicely, with over 5,000 video exclusive label for digital streaming. The conversion rate from the free trial to subscription continues to grow and be well in our expectation, running still at approximately 70%. The current revenue from the unit is about $350,000 per month.
During the last few weeks we completing hiring of our marketing team and are now performing some marketing audits. We plan to start a marketing campaign in late April.
For the year, we expect to have about a $5.7 million loss from the unit, and then contribution into operating income in 2014.
And I'd like to turn it over to Steve to give you some more colors on financials. So, Steve?
Steve Thomas - CFO
Thank you, Jirka. I will spend a few minutes reviewing the financial results in greater detail and offering additional perspective on our performance for the quarter and for the full year, beginning with the income statement. As a reminder, all the comparisons discussed are as if Real Goods Solar was deconsolidated from Gaiam as of the beginning of 2011.
Starting with the fourth quarter of 2012, net revenue rose 19.9% to $66.7 million compared to $55.6 million for the fourth quarter of 2011. Net revenue from our business segment, which is comprised of sales to retailers, increased 40.7% to $48.8 million as we continue to grow our role across some of the largest US-based retailers by offering the media content, fitness, and wellness products consumers are looking for.
And, of course, the Gaiam Vivendi Entertainment acquisition is playing a vital role in the success of this segment by providing us with a growing library of sought-after content and digital relationships that have helped us to grow the business in line with our expectations when we acquired Vivendi Entertainment at the end of the first quarter of 2012.
While we're pleased with the contribution from Gaiam Vivendi Entertainment, internal revenue growth for our business segment without the acquisition was over 14% for the quarter, showing the strength of our brand.
As for our direct-to-consumer segment, revenue declined by 14.6%, or $3.1 million, to $17.9 million as our direct-response TV business experienced a $2.6 million, or 22.9%, decline in revenue due to our previously discussed strategic decision to optimize profitability by holding key programming and content in light of significantly higher costs associated with securing television time during the fall political campaign season.
For the full year 2012, revenue rose to $202.5 million compared to $165.5 million in 2011, representing a 22.3% increase. Net revenue from our business segment increased 47.5% to $130.2 million in 2012, while our direct-to-consumer segment's revenue declined by 6.4%, or $5 million, to $72.3 million.
Gross profit for the 2012 fourth quarter increased 37.4% to $36.9 million, or 55.3% of net revenue compared to gross profit of $26.9 million, or 48.3% of net revenue, in the fourth quarter of 2011. The increase in gross margin primarily reflects the 100% margin net fee revenue of the Gaiam Vivendi Entertainment business, which was partially offset by lower net revenue in what is typically a high-margin direct-response television marketing business. Gross profit for the full year 2012 improved to 57.3% of net revenue, or $116.1 million compared to $89 million, or 53% of net revenue, in 2011.
Operating expenses represented 49.3% of net revenue, or $32.9 million, in the 2012 fourth quarter period compared to 45.8% of net revenue, or $25.5 million, in the prior year period. Please note these operating expense and income comparisons exclude the $22.5 million non-cash goodwill impairment charge incurred in the 2011 fourth quarter. However, Q4 of 2012 includes $3.2 million, or 4.8% of net revenue, of non-cash amortization expense related to the Gaiam Vivendi Entertainment acquisition in the 2012 fourth quarter that we did not incur in the fourth quarter of 2011.
Operating expenses for the full year represented 57% of net revenue, or $115.5 million, for 2012 compared to 57.7% of net revenue, or $95.6 million, in the prior year period.
Operating income for the fourth quarter of 2012 was $4 million compared to $1.4 million in the fourth quarter of 2011. On a full year basis, operating income rose $7.1 million to $0.6 million compared to an operating loss of $6.6 million in 2011.
Adjusted EBITDA improved significantly, from $3.4 million in the prior year period to $7.6 million in the fourth quarter of 2012, reflecting the progress we're making in both growing our top line and leveraging our operations. On a full year basis, adjusted EBITDA was $12.8 million compared to breakeven adjusted EBITDA for 2011.
The improved operating income and EBITDA results include operating losses of $2 million and $5.9 million for the quarter and year, respectively, from our startup digital subscription businesses, a key part of our long-term digital media delivery strategy.
Moving down the income statement, net income for the 2012 fourth quarter, excluding non-cash equity method investment losses from Real Goods, net of any related tax benefit, was $2.1 million, or $0.09 per diluted share compared to $1.3 million, or $0.06 per diluted share in the prior year period, again excluding the 2011 non-cash goodwill impairment charge.
On a GAAP reporting basis, net income was $1.6 million, or $0.07 per diluted share, for the 2012 fourth quarter. We had a full year net loss of $12.9 million, including the $18.4 million loss from our equity investment in Real Goods, compared to a loss of $27.1 million for the previous year, which included a $22.5 million goodwill impairment.
Before moving to the balance sheet, I want to quickly review our investment in Real Goods Solar. As a reminder, we converted our Real Goods Solar Class B shares to 10 million Class A shares on December 31, 2011, reducing our voting ownership to approximately 38%. For 2012 comparison reporting purposes, Real Goods Solar results are deconsolidated and shown as an equity investment line in our financials as if Real Goods Solar had been deconsolidated as of the beginning of 2011.
Looking at the balance sheet, we ended the fourth quarter with $9.9 million in cash versus $14.5 million on December 31 of 2011. This leaves our current ratio at approximately 1.7, a metric that underscores the health of our balance sheet and our ability to fund our current operations. Inventory turns for the fourth quarter of 2012 were 3.5 times.
Regarding our credit facility, at December 31 we had outstanding borrowings of $16.2 million and outstanding letters of credit and other reserves of $12.6 million under the three-year, $35 million asset-based facility.
Taking a look at our cash flow statement, we're pleased to report a $14.9 million improvement to our cash from operations, highlighting the impact of our sales and operating income growth.
In summary, our fourth quarter and full year results reflect both the benefits the Gaiam Vivendi Entertainment acquisition is providing to our businesses, as well as the overall strength in the Gaiam brand. The fundamentals across our revenue streams remain healthy, and we continue to prudently manage our balance sheet, our investments around important growth prospects such as e-commerce and digital media, and we will continue to focus on balancing our long-term growth and near-term execution to create the best possible outcome for our shareholders.
With that, I will now turn the call over to Lynn, who will provide more detail on the overall status of the industry and our growth initiatives. Lynn?
Lynn Powers - CEO
Thanks, Steve. Echoing Jirka's and Steve's comments, I'm also pleased with both our fourth quarter and full year results. We're continuing to build and broaden our brand, grow our media business, achieving double-digit organic revenue growth for the full year 2012, while also significantly improving our margin and adjusted EBITDA. We're successfully executing on our stated goals, and that is demonstrated in our results and our confidence moving forward.
Included within our significantly improved margin and adjusted EBITDA is our $5.9 million investment in Gaiam TV, which we believe will be one of the key drivers of our future earnings growth, as digital media channels move to the living room. Without this investment, our adjusted EBITDA would have been $18.7 million for the year.
We continue to improve our financial performance through increased revenue, better efficiencies from larger volumes in media sales, and expansion of our core retail partnerships, while continuing to invest in our future growth.
We recently hired IDEO, a world-renowned design and innovation consulting firm, to complete a brand positioning study to review opportunities for category and channel expansion for the Gaiam brand. We look forward to a discussion of those opportunities on a future call.
Looking at our business segment, the performance over the past year continues to be strong, with internal revenue growth of 14% and 25% compared to the fourth quarter and full year of 2011, respectively, and with total revenue growth including the Vivendi Entertainment acquisition of 41% and 48% compared to the fourth quarter and full year of 2011.
Much of the success of this business segment stems from the quick integration we were able to achieve between Gaiam and Vivendi Entertainment, and how our team has been able to leverage the additional sales volume of approximately 20 million units, or $200 million in gross billings, and driven that to meet our annualized net revenue and gross margin targets of approximately $25 million.
There are significant economies of scale and operational efficiencies totaling approximately $4 million that we have been able to achieve through reduction of third-party distribution costs and the elimination of redundant overhead. As we expected, our larger scale has provided us with a greater ability to win important new content distribution deals and further solidify our position as the largest independent distributor of non-theatrical media content in the US.
For example, we closed on a multi-year distribution agreement with Crown Media to distribute the highly visible and unique Hallmark Channel content library, as well as a licensing deal with the Jim Henson Company, which has a large children's content library, including Fraggle Rock Doozer and many other familiar titles.
In terms of market share, Nielsen's VideoScan continues to rank Gaiam at the top of the charts in fitness, with 42% market share, up from 38% last year. We maintain our number-three position in market share in non-theatrical content, topped only by Warner and Disney. We are now the largest independent distributor of non-theatrical content, and the only independent with direct relationships with Target, Wal-Mart, and all meaningful digital players.
In terms of the overall home entertainment market, 2012 marked the arrest of a seven-year slide in sales of home entertainment, with total home entertainment spending in the US inching up 0.2% to $18 billion, according to Digital Entertainment Group.
We also continued to expand our media category management role, with over 5,000 doors under management in the US, including being one of only two independent aggregators for media, and the sole aggregator for fitness media with the second-largest mass retailer in the US.
I also wanted to highlight our initiative to convert the remainder of our current agreements from an aggregator role to distribution model. Though this may lead to lower GAAP recognized revenues, it's a more attractive business model, as it results in higher margins and improved cash flow.
With our Gaiam-branded fitness business, we continue to focus much of our efforts in our store-within-store concept, which is now in place at over 15,000 doors, and expect to utilize this strategy across our new categories as we look to further grow our percentage of the fitness and wellness market.
We're excited with the third quarter and fourth quarter launch of both our Gaiam Yoga and Spry Professional Fitness Equipment at Sports Authority, one of the largest sporting good retailers in the United States, with more than 460 stores across 45 states. We're pleased with the sell-through and the potential expansion opportunities for both of these brands. We're also excited about the expansion of the Spry brand into 450 Sears stores during the latter half of 2012.
These placements are helping to significantly expand the market for our Spry line of products, and we're in the advanced stages of discussions to further expand this line with other major retailers.
We also continue to see great success from our Gaiam Restore line of at-home rehabilitative and restorative accessories, as well as with our Gaiam Sol line of premium yoga products. Our Gaiam Restore line continues to do well, with two of the top SKUs at our largest customer, and is among the best performing at other store locations. Revenue from our Restore line, which includes foam rollers and other accessories and is targeted at the growing segment of active consumers seeking self-care devices for improving flexibility and mobility, more than tripled from 2011.
We're investing in product development and expanding our proprietary products to fill this consumer and market need. We're expanding our assortment as well as bringing on new retailers in the coming months.
Turning now to the direct-to-consumer segment, we brought down the media spend in our direct-response television business in order to remain profitable when media costs skyrocketed during the fall political campaign season. The full year DRTV business was also impacted by the Olympics during the summer, when we also strategically avoided higher media rates.
We expect DRTV revenues to grow in 2013 as long as media costs maintain their traditional levels. We plan to follow up on the success of the Firm Express with new fitness content that will allow for continued growth from this branded business, including a new line of Richard Simmons content, which is already being favorably received.
We also are very excited about continuing our award-winning DRTV program featuring Jillian Michaels, titled Jillian Michaels' Body Revolution, currently in mass retail, which was relaunched by DRTV in January to coincide with Jillian's return to the hit television show, The Biggest Loser.
We have an important addition to our direct-to-consumer segment with the recent appointment of Andrew Davison as President of Gaiam Brand. Andrew, who joined us following his time as Chief Marketing Officer at Crocs, is an accomplished industry veteran with a deep understanding of consumer behavior and how to exploit brands to maximize their visibility and profitability.
Last year, while he was at Crocs, Andrew and his team were honored by the American Business Awards with a Stevie for Marketing Executive of the Year for the success they achieved in elevating and evolving their marketing strategy and programs. We expect Andrew to have a big impact on our direct-to-consumer strategy in the coming months as he becomes more involved with the formulation of the IDEO research into our brand strategy going forward.
In October, we migrated our website to a more flexible Demandware platform. As we implemented and optimized this site, we experienced a short-term negative impact on our Q4 e-commerce revenue. This investment in e-commerce provides us with the best-in-class tools and functionality that will improve our online customer experience, support interactive content, enhance product pages, and improve testing and analytics.
In 2013, we will invest in additional core technology efforts around CRM and loyalty and the enhancement of our mobile and tablet efforts.
Regarding Gaiam TV, as Jirka mentioned, the business is out of the beta stage and has entered the marketing phase, with an increased marketing spend to bring added visibility and help with both customer acquisition and retention. We have a library of 5,000 exclusive-for-streaming digital titles across fitness, health and wellness, and personal development, which together with our in-house capability, should make Gaiam TV a very appealing offering.
As media consumption evolves to the Internet and consumers have the ability to select the type of content they desire to view, we believe we are in a unique position to curate and create content for the LOHAS consumer. Gaiam TV currently streams on all PC and Mac platforms and all browsers. Mobile availability includes the iPhone and iPad. Over-the-top availability includes Roku and Apple TV using Apple's AirPlay.
Gaiam TV will continue to expand its big screen presence in Q2 of 2013 with a focus on connected TV application. Releases in the second quarter include devices and connected TVs from Sony, LG, Panasonic, and Samsung, as well as Google TV-enabled devices.
As we invest in this business through technology and content, and now marketing, it impacts operating income, including the $2 million loss for the quarter and $5.9 million loss for the full year of 2013. We believe this is an exciting new initiative that will begin to contribute to our financial results as soon as we hit breakeven on the subscriber base by the end of the year.
With digital distribution accounting for nearly 30% of the domestic home entertainment market in 2012, up from 19% in 2011, Gaiam TV and our other digital content distribution initiatives should resonate with consumers interested in learning more about the world of fitness, health, wellness, personal development, and family entertainment, be it through their TVs, computers, mobile devices, or tablets.
Our key initiatives in 2012 were to successfully integrate the business of Vivendi Entertainment and leverage our larger scale to sign more and larger distribution agreements with studio partners that have attractive content; to leverage our digital infrastructure to offer digital distribution to our studio partners; to release branded, direct-response products with mass retail potential; to invest in a new e-commerce platform; to seek broader placement of Gaiam-branded products with the release of the Restore, Spry, and Sol lines; to move out of beta on Gaiam TV; to return to double-digit organic revenue growth; and most importantly, to significantly improve our operating margin, EBITDA, and cash flow from operations. I'm pleased to report that we've accomplished all of these goals.
In closing, our focus remains on the future and on reaching our full potential. Gaiam has the right brand, financial resources, infrastructure, and people to make that happen. That's why I'm confident about what we're doing and our focus on expanding our product assortment and improving the customer experience at every touch point, from our website to our store-within-store presentation.
We have the ability to develop our Gaiam brand halo across more product lines and channels, including apparel and physical locations, to be an aggregator that packages and markets content across all distribution channels, including digital and non-traditional retail, and to leverage the unique proposition of Gaiam TV so it becomes a key part of how we build our brand in the digital world.
This concludes our prepared remarks for today, and now I'd like to turn the call back to the operator for questions.
Jirka Rysavy - Chairman
Operator, please?
Lynn Powers - CEO
Operator?
Operator
Sorry about that. (Operator Instructions.) George Kelly.
George Kelly - Analyst
A couple of questions, just to start, on the TV business. I was wondering, first of all, is breakeven still 90,000 subscribers there? And then I think you said that you expect for 2013 it will be a $5.9 million loss or a $5 million loss. I'm just wondering if you could go through the quarterly expectations and if you still expect the fourth quarter to be breakeven or close to it.
Jirka Rysavy - Chairman
Yes, we still expect to break even in December near the fourth quarter. The breakeven's probably on a run rate of where we ended up at about 85,000 subscribers. And the $5.9 million was last year. We expect a little better, about $5.7 million. It's obviously, our question is a question in marketing, and that includes about a $6.3 million marketing budget.
George Kelly - Analyst
Okay. And just the comment that you gave, I think it was $350,000 per month. Is that right now, or was that in the fourth quarter?
Jirka Rysavy - Chairman
No, that's about what it runs right now.
George Kelly - Analyst
Okay. And so then, just, so far this year when you've put more marketing dollars behind that initiative, can you talk about just what channels have been effective and how you're -- just any more dialogue about what's happened since you've been spending more?
Jirka Rysavy - Chairman
Well, we didn't spend that much more. We didn't do marketing at all until like Thanksgiving. And so we want to hold it pretty much until we finalize the product and test it. We hired our marketing team, actually, over the last three weeks, so we have a new, both VP and Director of Marketing to run the team. Before, it was everybody from the team was pitching in. And so the marketing campaign starts pretty much in late April. So most of the budget will be spent between April and end of the year.
George Kelly - Analyst
Okay. And then on the e-commerce transition there, the new platform in the quarter, you mentioned that it was weak initially. How has that trended now since the quarter ended?
Lynn Powers - CEO
We've come back in the first quarter to having a much stronger first quarter. We have a slight comp going on on our direct side. But we lost, probably, about 30 days where we weren't converting as we were implementing the new platform. But the new platform will give us so much more flexibility in the future. We'll make it interactive. We'll be able to add video. And we believe that that will have final implementation of all the things that we want to do with the platform by third quarter of 2013.
George Kelly - Analyst
Okay. So, then, I think you had also said that the direct business should be positive for the full year in 2013. And is that the part that you have to work through there, the difficult part is the e-commerce side where comps are harder?
Lynn Powers - CEO
Yes, that's correct.
George Kelly - Analyst
Or is anything else impacting that?
Lynn Powers - CEO
No, we do expect --
George Kelly - Analyst
Is there anything else? Okay.
Lynn Powers - CEO
We do expect to have double-digit comps in our direct business for 2013.
George Kelly - Analyst
Okay. And then your stake in Real Goods Solar -- any news there? The stock has been up quite a bit here recently. Any update there?
Jirka Rysavy - Chairman
There's no, really, I think we would say the stock move is because idea of Sol City, and so there's not really any update on that.
George Kelly - Analyst
Okay. And then just one last one. The transition with the Vivendi business into the aggregator model -- can you talk through what kind of impact that will have in 2013, just as far as revenue growth? Was it just a few -- is it going to be a contributor?
Lynn Powers - CEO
Yes, it's a few contracts that we still have where we were doing aggregator versus distribution, and depending on when and how many of those contracts we convert, it could be somewhere around $5 million to $6 million in revenue. But again, it won't affect -- it will have a positive effect on the bottom line in cash flow.
George Kelly - Analyst
Okay. All right, thank you.
Operator
(Operator Instructions.) Mark Argento.
Mark Argento - Analyst
A couple of questions. First off, interesting hire with Andrew Davison in terms of some of the branding. Can you talk a little bit about more specifically what his responsibilities will be in terms of the brand? Will it be the brand across all different divisions, or how do you think about some of the things he'll be doing?
Lynn Powers - CEO
Well, first of all, Andrew will be responsible for the direct-to-consumer business, for making sure that our Web presence and every place where we touch the consumer directly has one brand positioning. And also, we'll be looking at opportunities for licensing on the brand and for additional categories where we see, which we can see the Gaiam brand on, such as apparel.
Mark Argento - Analyst
And will he have direct oversight over -- you said all the direct-to-consumer. So will that be the catalogue and the Web versus the retail part of the business?
Lynn Powers - CEO
Catalogue, Web, and our single retail store, but not on the retailer DRTV side.
Mark Argento - Analyst
Got you. And that's helpful. And then when does he start? Is he there now?
Lynn Powers - CEO
Yes, he is. He started beginning of January.
Mark Argento - Analyst
Great. Shifting over to the retail channel a little bit, can you talk about unit trends? I know you mentioned overall in the overall shift in activity in the media segment has really seen a big pickup in digital distribution. What are you seeing with activity when it comes to fitness DVDs and some of the areas that you focus on? Are you seeing this pronounced to a move to digital, or is it lagging some of the overall trends?
Lynn Powers - CEO
Fitness is lagging the overall trends right now, because once again, on fitness, you watch it over and over again versus a single viewing which you might use for a theatrical release, where people only want -- it's not ownable, whereas fitness is ownable. So our DVD sales still continue strong. And at our largest retailer, we're actually up in DVD sales for the year on the Gaiam brand.
Mark Argento - Analyst
You're up on a unit basis?
Lynn Powers - CEO
Yes, in the Gaiam brand.
Mark Argento - Analyst
All right. Thinking through the Gaiam TV business, how do you see that? Do you see that more as a unifying property, where you can ultimately have a lot of your e-commerce functionality built into Gaiam TV as well? Or do you see Gaiam TV as almost more of a standalone, almost like a Netflix for the LOHAS marketplace? How do you see that property playing out over time within all the other brands and all the other products that you have under the umbrella?
Jirka Rysavy - Chairman
Well, we don't really see that much Gaiam TV as in a Netflix model. Gaiam TV is more like a curated, exclusive viewing. So it means none of the titles are on Netflix or anywhere else, and then consumers, they pick. They have more of a selective choice than currently exists in existing media channels.
As far as the first goes, obviously, to make the business break even, services like Amazon, they successfully combined a subscription business with an e-commerce business in the form of Amazon Prime. So there is definitely potential for something like that. But I think the first focus is to get the business to start contributing.
Lynn Powers - CEO
And Mark, there's also opportunity for consumers to see the Gaiam products in action on the fitness and wellness portion of Gaiam TV. And I think that will give a brand halo over those products, and certainly the ability to then go to our e-commerce site and buy those products.
Mark Argento - Analyst
Earlier in your comments, you talked about some of the other opportunities on the product side of the business. Apparel was one, and then you mentioned something about physical locations. So does physical locations mean more retail outlets or store-in-a-stores, or what were you alluding to there?
Lynn Powers - CEO
Or all of the above. Certainly, with the expansion into Sports Authority with a Gaiam store-within-store and 460 doors, that was pretty exciting. And we believe there's lots of opportunity to expand into its own two- to four-foot section for the Restore brand with the pretty dramatic sales results we've had there. So we think on the retail side, more door expansion. We also believe in whether it's in a studio environment or retail environment, there's opportunity for standalone Gaiam presence.
Mark Argento - Analyst
Have any thoughts in terms of trying to get apparel into retail stores or physical stores versus just online or the catalogue?
Lynn Powers - CEO
I think if anything, we'd start first with some of the online partners like an Amazon versus trying to go into a retail environment at this time. But I think we have plans, and Andrew's working on additional apparel line extensions that then we could take out to retail.
Mark Argento - Analyst
Great. It looks like recently you pushed into almost a higher-end line of yoga or healthy living lifestyle clothing, yoga clothing. Is that an area that you'd tend to focus a little bit more on, is the upscale part of the market? Or where should we see you position yourselves?
Lynn Powers - CEO
We see ourselves, in a good-better-best strategy, as the better line. We think there's lots of opportunity, a price level or so below where Lululemon is.
Mark Argento - Analyst
Great. Thank you.
Operator
At this time, there are no further questions registered. I would like to turn the call back to you for any closing remarks.
Jirka Rysavy - Chairman
I'd like to thank everybody, and our first quarter call we plan to do somewhere early May. Thank you very much.
Operator
And ladies and gentlemen, that will conclude our conference call for today. We thank you for your participation, and you may now disconnect your lines.