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Operator
Good afternoon, and welcome to Funko's conference call to discuss financial results for the third quarter of 2021. (Operator Instructions) Please be advised that reproduction of this call in a whole or in part is not permitted without written authorization from the company. As a reminder, this call is being recorded. I will now turn the call over to Ben Avenia-Tapper, Director of Investor Relations, to get started. Please proceed.
Ben Avenia-Tapper - Director of IR
Thank you, and good afternoon. With us on the call today are Brian Mariotti, Chief Executive Officer; Andrew Perlmutter, and Jennifer Fall Jung, Chief Financial Officer. Before we begin, I'd like to remind everyone that during the course of this conference call, management will discuss forecasts, targets and other forward-looking statements regarding the company and its financial results. .
While these statements represent our best current judgment about future results and performance as of today, our actual results are subject to many risks and uncertainties that could cause actual results to differ materially from what we expect. In addition to any risks that we highlight during the call, important factors that may affect our future results are described in our most recent SEC reports and today's earnings release.
In addition, we will refer to non-GAAP financial measures during the discussion. Reconciliations to their most directly comparable U.S. GAAP financial measures and supplemental financial information can be found in the earnings press release and 8-K that we released earlier today. All of these items plus a visual presentation that investors can consult to follow along with the discussion are available on our Investor Relations website, investor.funko.com. I will now turn the call over to Andrew.
Andrew Mark Perlmutter - President
Good afternoon, everyone, and thank you for joining us today. I'm thrilled to report another record quarter with demand for Funko products as high as we've ever seen. Funko continues its strong performance and exceeded expectations for the quarter despite ongoing supply chain disruption and rising freight costs.
Growth was broad-based and spanned across geographies, brands, product categories and channels. Recovering our specialty channel domestically and in Europe continues to provide a tremendous lift, while strong growth in the mass market channel, including third-party e-commerce exceeded expectations.
Because of our excellent third quarter results and exceptional demand we continue to see, we are raising our net sales guidance for the year. Throughout the Funko portfolio, we're developing products that resonate with our fans while continuing to expand our product categories and fan base.
We've extended our flagship Pop! brand beyond figures in the entertainment and collectible aisle into soft lines and accessories. We've also broadened our figure lineup beyond the Pop! brand and into the toy aisle with top-selling action figures like our new Turbo Man figure.
We're not only expanding our shelf space with these moves, we're also continuing to broaden our fan base. Loungefly is a great example of this consistent growth mindset. We acquired Loungefly in late 2017 when it was generating less than $20 million in annual revenue, a figure we nearly doubled in Q3 of 2021 alone.
Today, we have successfully executed against our geographic expansion initiative. Softlines is now our fastest-growing category internationally. Domestically, we continue to see strong performance aided by the reopening of theme parks as well as new channel partnerships and best-in-class product design.
Our direct-to-consumer channel is another great example and is driving growth across product categories and geographies, delivering another quarter of exceptional growth and reaching 11% of total net sales, D2C continues to be a critical driver of our success, both domestically and through funkoeurope.com.
Our digital and logistical improvements in conversion, fulfillment and user experience yielded excellent results. On funko.com, for instance, sessions, transactions per user and conversion rates were all up more than 40% year-over-year. In funkoeurope.com which we launched last year, has nearly tripled the number of sessions with similar operational improvements to our domestic site.
And it's worth noting that we achieved this success in the same quarter that our wholesale business generated strong double-digit growth, exceeding expectations and demonstrating the viability and sustainability of our multichannel approach. In our core-Pop platform, we continue to extend the brand with excellent results, whether it's the rapid sell-out of our Pop! Diecast line or Pop! Deluxe albums or our extremely popular automat partnership with Hallmark.
These examples illustrate the tremendous potential of a platform built around fandom and Pop! culture. Our efforts go beyond the Pop brand, including the launch of our gold action figure line targeting a sports and music fan base that was rolled out to the mass market in September and has been met with similar enthusiasm.
In fact, our target growth areas for content, sports, music and anime each increased more than 50% in the third quarter. I also want to call out the streaming show Squid Game, which launched on September 17 and soon became a global sensation.
In typical Funko fashion, we were, we believe, the first to sign a licensing agreement and using our world-class speed to market, the first to launch a figure lineup for presale with a full set of Pop vinyl figures near weeks after the show was released. It should come as no surprise that our post announcing these figures were the highest performing social media posts across all of our channels in Funko's history.
Through the Pop! Vinyl platform and our other form factors, Funko is once again proving to be the authority in our industry, connecting fans to their favorite properties at the speed of Pop culture. Within our games business, the titles we launched at the end of Q2 are gaining significant traction. We again grew games by strong double digits, led by mass market channel and particularly strong results in third-party online retailers. This traction in mass market reflects our successful efforts to move into additional aisles with expanded shelf space at some of our largest retail partners.
On the collectible games front, we launched Battleworld Series 2, which generated excellent early results. With this success, we look forward to expanding our collectible games portfolio in the future. Finally, in our youth collectibles business, we had an excellent quarter and action figures with Five Nights at Freddy's as well as the very popular Turbo Man, which was one of our top-selling items for this fall. Additionally, we launched Snapsies Series 2 at all our mass market partners as we continue to extend our fan base.
We delivered these achievements while we also proactively manage supply chain disruptions throughout the quarter and as a result, exceeded expectations.
Let me touch on some of the factors that drove the outperformance. The majority of our products are not seasonal in nature. The best examples of this are our evergreen products, which were again 65% of net sales in Q3 2021. With that said, in those product categories where we do have higher seasonal exposure, we've made sure to prioritize items as appropriate.
Obvious items like our advent calendars, but also products that are more likely to be gifted, including our games. In fact, throughout the quarter, we were in a position to take additional shelf-space left open by competitors who found themselves without product due to supply chain disruptions.
Given the challenges of the container shortage and higher freight costs, we managed to partially offset these headwinds by balancing our traditional freight arrangements with additional container space. We've been proactive in addressing COVID-related factory stoppages in Southeast Asia.
In Vietnam, in particular, our products are produced across multiple factories spread throughout the country. This allowed us to shift production to less affected areas when disruptions did occur in a region. Today, we're expanding that regional diversity even further to stay ahead of possible disruptions in the future.
Before I turn the call over to Brian, I'll reiterate that the demand for the Funko brand has never been stronger. This is in (inaudible) in our third quarter results and our increased guidance. At the same time, we've been proactively managing the supply chain challenges that are facing many across a wide array of sectors and industries.
Our employees, our partners and our fans all deserve a tremendous thank you for making this possible. Now I'll turn the call over to Brian to discuss some of the ways we have and will continue to drive these outstanding results.
Brian Richard Mariotti - CEO & Director
Thanks, Andrew. I'll start by echoing Andrew's word of things. The global supply chain has seen unprecedented disruption this year and the fact that we are able to report the kind of third quarter results we did despite those challenges is a testament to our employees and our loyal fans.
We have an amazing community of Funko, and I couldn't be more proud. As I look to transition into my new role as Chief Creative Officer in January, I've been highly focused on continuing to elevate our level of fan interaction and bringing innovative new products to market that have been such a hallmark of our success.
Central to these efforts is our focus on developing events that are monetizable and consistent with Funko's trademark, one-of-a-kind fan engagement. Throughout the pandemic, we've proven our ability to develop these events at any point on the calendar and in any form factor, including virtual and hybrid formats. This capability was an important factor in our ability to deliver such a strong third quarter amidst unprecedented supply chain headwinds. I'll share a few events that highlight that dynamic. I'll start with our celebration of Batman day.
While perhaps not a traditional holiday on every calendar, our ability to generate genuine excitement through fan engagement drove this to be our single largest non-convention sales day on record at funko.com. In fact, between our [Alison Wonderland] event in July, FunKon in August and our Batman takeover in September, we created 3 brand-new events this quarter, representing the top 3 largest sales base for our direct-to-consumer and e-commerce channel. We also recently announced our first festival fund, a virtual event taking place in early December.
These highly successful virtual events are highlighting new products, driving awareness to our retail partners and our own B2C channels and engaging our fans with exciting new content. Our versatility allows us to operate unconstrained by seasonality, so we can truly engage with and the LiDAR fans with fresh content and amazing new Pop culture products year round.
We're also excited to participate in this year's Macy's Thanksgiving Day for, with a gigantic pollute between the Funko interpretation of the Character Grogu, effectively known as Baby Yoda. This beloved character from the Star Wars series to Mandalorian, streaming only on Disney+ will sort 41 feet in the year on Thanksgiving Day.
This massive brand moment will allow us to reach millions of families and new pop culture fans as we simultaneously released a limited edition collectible line based on the balloon, that will be available only on funko.com. Finally, I want to share some of the milestones we've achieved in our digital Pop! NFC business. To date, we've had 4 major drops as well as several small events.
The respond so far has been truly outstanding. Each of our drops sold out in minutes and all of them have been massively oversubscribed with tens of thousands of fans in the queue. We've also demonstrated our ability to generate enthusiasm across a range of licensed peers.
As we said, we first announced our entry into the NFC market, we're in it for the long term. That said, today, I can confidently say we are well on our way. The rest of the calendar is built out for the year and the licensing landscape, we use to gain traction. We've also recently announced in partnership with TokenWave, the opening of our new digital marketplace, Droppp.io. Droppp.io creates a more accessible, user-friendly interface as we build our digital products business.
All reiterating that this is still a very early stage market, but we're incredibly encouraged by what we've seen so far. Let me conclude by reminding everyone that when you hear from us again next year for our Q4 call, you'll be hearing from Andrew as CEO as he takes over in January. We are thrilled to have Andrew taking a range. He's done an excellent job guiding our strategy and his time with Funko, and I have absolute confidence in his ability to continue that in this new world.
In conjunction with Andrew assuming the role of CEO, I will be moving to the role of Chief Creative Officer. I will be primarily focused on product creation and innovation, fan engagement and our Digital Pop! business while continuing to investigate other potential organic and acquisitive needs to accelerate our growth and expand our addressable markets.
With our continued partnership and the amazing work of the Funko team, I am confident in our ability to unlock Funko's potential as we look forward to our next phase of growth. We've had an excellent year-to-date, and we're excited to close out the year with some of the great products and programs we have in store. I will now turn the call over to Jen to take you through the financials and 2021 expectations.
Jennifer Fall Jung - CFO
Thanks, Brian, and good afternoon, everyone. We're pleased to report record third quarter results highlighted by net sales growth of 40% over the prior year, reflecting very strong third quarter demand and broad-based strength across our products, categories, geographies and channels. The overperformance to our expectations was primarily driven by domestic wholesale outperformance in part due to a shift to FOB for some of our larger accounts. .
All comparisons are the third quarter of 2020 unless otherwise stated. Net sales in the U.S. increased 36% to $191 million while net sales in Europe grew 66% to $59 million, and our other international markets increased 19% to $18 million with growth in all regions.
The number of active properties in Q3 increased 13% to 806. Net sales per active property were $332,000 in the quarter, an increase of 24%. For a list of our top performing properties in the quarter, please see our accompanying earnings presentation. On a product category basis, Q3 net sales and figures, including action figures, grew 42% to $206 million with Pop! branded products increasing 41%.
Non-figure product sales increased 34% to $62 million primarily driven by our launch by brand, which grew 36%, with strong contributions from Games and Flush. Third quarter gross margin was 36%, a decrease of 260 basis points versus Q3 2020 due to freight expense.
We've managed to partially offset the freight inflation through improved global product margins in the quarter as well as careful expense management throughout the organization. We currently forecast the supply chain disruption to result in a 2021 gross margin slightly below our 2020 level. We expect this headwind to remain through at least the first half of next year. SG&A for the quarter was $60 million or 22.4% of sales, representing a 90 basis point sequential improvement over Q2, exceeding expectations.
Moving down the P&L. Adjusted EBITDA increased to $40 million with an adjusted EBITDA margin of 15%, also above expectations. Our outperformance was due to our proactive efforts to delay some marketing spend to align with product availability. Finally, adjusted diluted earnings per share were $0.39.
Turning to the balance sheet and cash flow. We ended the quarter with $93 million of cash and cash equivalents and $100 million of availability under our revolver, representing total liquidity of $193 million. We ended the quarter with total debt of $178 million, down 7% compared to Q3 of last year. Inventory at quarter end totaled $141 million, up 94% relative to sales growth of 40%.
Roughly 60% of our inventory was in transit as total transit times have increased significantly compared to pre-pandemic levels. The business generated operating cash flow of $79 million year-to-date. As we previously discussed, we expect supply chain discretions to continue throughout the rest of the year and at least into the first half of 2022. While this will continue to put pressure on gross margin, we are actively managing our operations to ensure we can meet as much demand as possible without jeopardizing profitability.
With that context, for full year 2021, we are raising our top line outlook at the midpoint of the range by approximately $45 million, with anticipated net sales now expected to be in the range of $950 million to $975 million. We expect gross margin for the year to be slightly below 2020 levels.
This includes a sequential decline of approximately 300 basis points for the fourth quarter due to the elevated freight expense due to supply chain disruptions. We expect fourth quarter SG&A on a dollar basis to increase mid- to high single digits sequentially, reflecting higher sales volume as well as catch-up on some of the marketing spend that shifted from Q3.
For the full year, adjusted EBITDA margin is expected to be in the range of 14% to 14.5%, representing an increase of 200 basis points at the midpoint compared to 2020. We expect adjusted net income of $64.4 million to $70.4 million based on a blended tax rate of 25% and adjusted earnings per diluted share of $1.20 to $1.31 based on weighted average diluted share count of $53.9 million.
We appreciate your time this afternoon. Now Brian, Andrew and I will be glad to take your questions.
Operator
(Operator Instructions) We'll be taking our first question today from Erinn Murphy from Piper Sandler.
Erinn Elisabeth Murphy - MD & Senior Research Analyst
A couple of questions for me just off the get-go. First, in the third quarter, can you just talk about the key drivers of your outperformance maybe by channel? And then secondly, just a little bit more color on the supply chain, Jen, I think you referenced a lot of your inventory is still in transit. I don't know if you can give us kind of a point in time now of inventory balance? And just kind of what do you have kind of floating off the course of the West Coast and some of your mitigating factors that you've taken?
Jennifer Fall Jung - CFO
Erinn, nice to hear from you. From a growth perspective, it was really across the board. The U.S. grew substantially, Loungefly continues to grow. Every one of our international caller channels grew as well. What you saw in EMEA was they've actually -- this is the first quarter, they've now lapsed 2019 levels. .
They were under just slightly in Q2. So we're just seeing growth really across the board and feeling really positive about where the business is heading. Our demand for our products has never been stronger and our D2C business continues to be on fire as well. So we've already outpaced our penetration of our D2C business than we thought we would for the year. So it's just very consistent. And you had a second part, I analogize.
Erinn Elisabeth Murphy - MD & Senior Research Analyst
Yes. that's fine. It's on the supply chain. If you could give us a little bit more color on some of your mitigating factors, what's off to coast, to West Coast right now and just maybe a case or a point in time for what your inventory looks like right now?
Jennifer Fall Jung - CFO
Yes. So our inventory is up year-over-year, obviously, but as we go into a quarter where sales will be up year-over-year. Our inventory turns in Q3 were the fastest they have been in -- from an overall perspective as well as an on-hand perspective compared to the past 3 quarters, 2, 3 quarters. So as we're looking forward, this inventory, a couple of things that we're doing.
We want to make sure we don't only protect Q4, but also as we get into Q1, as supply chain times have extended, we've been managing both our Q4 as well as our Q1 inventory to make sure we are set up for -- to end the year on a high note as well as to start 2022 with enough inventory to support our sales.
What we are seeing, I think, as everyone is seeing, containers, a lot of containers sitting out in Long Beach, which obviously that's a big port for us as well. So we're just continuing to work with different line hauls across -- or excuse me, different containers to make sure that we can get our inventory here and get it through our distribution center and back out. We've also moved some of our customers to FOB to help kind of alleviate some of the congestion within our own supply chain.
Erinn Elisabeth Murphy - MD & Senior Research Analyst
Got it. And then if I could just add 1 more question. Pricing, we've noticed you've taken pricing up for some of your retailers. Can you just talk about how deep are your pricing increases now I know if you're facing some out maybe internationally as well as we look into next year? And then one for Andrew on Snapsies, we're noticing that product back in our store checks. Can you talk a little bit more about how the reception has been?
Jennifer Fall Jung - CFO
Yes. Great. Yes, on the pricing, Funko hadn't raised their prices in quite some time. As we started to look at looking at into the future and seeing some of the pressures we're seeing within the supply chain, we thought now is the right time to work across our retail channels and work with them to raise prices fairly systematically across the board.
We are also -- this is consistent with EMEA, just a little bit less -- from an increase perspective, increase a little bit less over there. But we don't expect to see the benefits until really later in Q1 of next year in Q2. We wanted to make sure that we partnered with our retailers and gave them time and really focus on go-forward orders. So it was the right time for us to do it. And so far, it's been, I think, fairly well received as much as it can be.
Andrew Mark Perlmutter - President
Yes. And I can jump in, Aaron, on the Snapsies thing. Thank you for noticing Series 2 hitting shelves. We're excited to see that hit shelves. We're just thrilled with the traction that we're getting in the new areas of the store that we're working with, whether it be Snapsies or Battleworld or the game aisle, we're just happy with the results.
And so yes, you're right, Snapsies Wave 2 has hit. We've also launched an additional product, which was an offshoot of Snapsies called GEMS. We're excited about that. We've got really good retailer support on that.
We've always said, right, the girls, toy aisle is a tough competitive landscape. And so we have sort of modest expectations, but you're seeing Wave 2 on the shelf. We're excited about it. We're continuing to support it, and you'll continue to see us support at this holiday.
Operator
(Operator Instructions) We'll now move over to Gerrick Johnson of BMO.
Gerrick Luke Johnson - Senior Toys and Leisure Analyst
I have 2 questions. One, Vietnam is an area you source quite a bit from. We've always heard that was the worst place to be sourcing. How are you able to mitigate the problems there and in your product to market? That's one. And then the shift to FOB that you talked about for some of your larger accounts, how did that impact the flow of goods?
Did you pull some stuff forward, recognize some stuff earlier than you would have last year via the FOB. And what percent of your shipments in the third quarter FOB versus last year?
Andrew Mark Perlmutter - President
So I can -- let me start with the FOB question, and then we can dive into Vietnam. It's Andrew, by the way. So we didn't pull orders forward due to the FOB shipments. It was more to help mitigate supply chain disruptions and get product to retailers faster. So where we had historically gone through our domestic warehousing facility, we talked to some of our key partners and said, "Hey, listen, we can cut, as you know, time off of the supply chain by going directly to you and where we might have done a little bit here and there, whether it was like game shipments to some retailers or big programs. .
The retailer saw the benefit of opening up their ability to take more of a broad selection of products, FOB because they also knew that it would cut weeks off of the supply chain, and they were experiencing the same things we were. That being said, we also assume that some of the large retail partners that we deal with have better access to containers than little of Funko.
So that was one of the other motivators and really trying to push and use some of these big company retail supply chains to help us offset some of that. And to answer your question about Vietnam, our factories in Vietnam aren't concentrated in one particular area of the country.
So that helped us mitigate some of that risk that you were talking about, with any factory stoppages that may have come up. So we were able to move production within Vietnam to areas that weren't, and that's how we mitigated it. And as I mentioned in the script, that's something we're continuing to look at how do we further diversify geographically to avoid any sort of risks like this in the future.
Brian Richard Mariotti - CEO & Director
Yes, we have 8 main factories in Vietnam, and they are over a couple of hundred mile radius. So we added only 2.5 factories affected at all by COVID. It was only in the last like 45 days that they have been. And we were able to mitigate some of that with moving molds and production from other factories in other factory groups.
So I know Nike and some of the textile companies have been -- factories have been more affected than us, but it certainly has not been a massive problem for us even -- and literally wasn't any problem other than all other than containers, -- up until about 45 days ago with a couple of COVID breaks, but both -- all those factories now are at full capacity and running again. So we're in pretty good shape there.
Operator
(Operator Instructions) We'll move over to Linda Bolton-Weiser of D.A. Davidson.
Linda Ann Bolton-Weiser - Senior Research Analyst
I have a longer-term question just about your business. I mean you've recovered very well in the post-pandemic environment, and you're growing your sales very rapidly. Do you think or do you foresee that you have any major kind of infrastructure spending either on the CapEx side or on the income statement side in the next couple of years as you continue to grow rapidly? Or do you think you can maybe get some positive SG&A leverage as you continue to grow?
Jennifer Fall Jung - CFO
Linda, it's nice to hear from you. This is Jen. Yes, actually, that's a great question. I feel like I teed that one up for you. We don't want to comment too much on 2022, but just to provide a little bit of flavor. We do have some infrastructure. We continue to grow demand for our products has never been stronger, and we -- as we look forward to 2022, we're really excited.
As we kind of think about where we need to invest in the business, we talked a little bit about in previous calls, we do have an ERP implementation that we are currently working on that is set to be implemented next year.
So that will be a use of capital. As we -- due to our extensive growth, we do have to invest in our logistics capabilities and add some additional space there. And so we've taken on some additional leases that we can fulfill the growth that we see in the future.
So that will be CapEx that you'll see come through more towards 2022, but also some now. But nothing, historically, I think our other -- only other large CapEx was the Hollywood store, but those are the 2 main infrastructure projects as well as actually our D2C business and the platform that we're working on there, which will come after our ERP. So yes, lots of infrastructure in 2022, but all the support profitable growth in the future. So we're feeling great about that.
Operator
We're now moving over to our final question today from Tami Zakaria of JPMorgan.
Tami Zakaria - Analyst
I have 2 quick ones. The first one is I wanted to ask you about your gross margin outlook. I think you mentioned the supply chain pressures you expect to persist through at least the first half of next year. So does that mean your gross margin should continue to deleverage in the first half? Or do you think your pricing can offset the pressures beyond the fourth quarter?
Jennifer Fall Jung - CFO
Tami, great to hear from you. Yes, as we noted in our remarks, we do expect we're with everybody else kind of trying to look forward to see when we think the pressures from the supply chain will ease up. That said, I think all indications are that we do expect it to be a pressure point in the first half of next year, albeit I think we're pass the spike that we saw and it starting to at least flatten out a little bit.
As you look at our gross margin, I'll just give you a little bit more color on the guidance that we gave for Q4 of this year. We did note that we would see quarter-over-quarter -- basis points quarter-over-quarter pressure on our gross margin. But keep in mind, for the past, since 2018, we've always had our Q4 margin come in lower than our Q3 margin, just a little cyclical nature of our business and how we work with our retailers. So that is a component of it.
As we look forward, we will -- we're constantly looking to offset these -- the pressure that we're seeing. Within this quarter, we had about 600 basis points of pressure from the supply chain, but we were able to offset 300 basis points of it through our channel mix as well as our strong product margins.
So we will continue to look for ways to offset. And yes, I think the prices obviously will definitely help. But keep in mind, that's a little bit later in Q1 and more so in Q2.
Tami Zakaria - Analyst
Got it. That's very helpful. If I could squeeze in one last one. I think your DTC direct-to-customer business has been exceptionally strong and a really bright spot. So as you think more long term, where do you see the penetration of your DTC business going? Because I think if it keeps growing, it's an inherent tailwind to your gross margin structure. So how do you think about your DTC penetration over the next 2 to 3 years?
Andrew Mark Perlmutter - President
So we see a ton of opportunity in front of us on our D2C business. We are really focused on the U.S. and EMEA, which has several countries covered. But the truth is there's a tremendous opportunity geographically for us to continue to expand. .
And while we haven't disclosed what percentage of the business we're trying to reach with that particular part of our business, your observation is correct. It is performing exceedingly well in the same quarter that we saw our overall wholesale business performed exceedingly well.
So we're excited that those 2 channels are growing in tandem with each other. And we think that there is -- the world is at our doorstep when it comes to growing our D2C considering that we're only really in 2 geographic areas right now. So we're excited about (inaudible) there's a tremendous amount of potential.
Brian Richard Mariotti - CEO & Director
Yes. We are adding, obviously, investment to that. And when we put in the new platform next year, we're going to be able to put in preorder, which is huge. Right now, we're taking all of our announcements with virtual events and sending them to other retailers, which we love to support, but we'll be able to take preorders next all on that as well.
In addition to customer service improvements and getting packages out of the warehouse quicker.
Our customer loyalty and better marketing tools will all basically come along with the new platform that we're going to get on in fall. So we are just continuing to be mildly obsessed with doing a better job for our customers and our fans and definitely a part of our growth strategy is direct-to-consumer.
Operator
At this point, as we don't have any further questions registered. I would like to hand back to you, Andrew, for any closing remarks.
Andrew Mark Perlmutter - President
Thank you all for joining the call today.
Operator
Thank you. This concludes today's call. You may now disconnect your lines. .