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Operator
Good day, and welcome to the Flowers Foods Second Quarter 2022 Results Call. (Operator Instructions) As a reminder, this call may be recorded.
I would like to turn the call over to J.T. Rieck, Senior Vice President of Finance and IR. You may begin.
J. T. Rieck - SVP Finance & IR
Thank you, Michelle. And good morning. I hope everyone had the opportunity to review our earnings release, listen to our prepared remarks and view the slide presentation that were all posted yesterday evening on our Investor Relations website.
After today's Q&A session, we will also post an audio replay of this call. Please note that in this Q&A session, we may make forward-looking statements about the company's performance. Although we believe these statements to be reasonable, they are subject to risks and uncertainties that could cause actual results to differ materially.
In addition to what you hear in these remarks, important factors relating to Flowers Foods' business are fully detailed in our SEC filings. We also provide non-GAAP financial measures for which disclosure and reconciliations are provided in the earnings release and at the end of the slide presentation on our website.
Joining me today are Ryals McMullian, President and CEO and Start and Steve Kinsey, our CFO. Ryals, I'll turn it over to you.
A. Ryals McMullian - President, CEO & Director
Okay. Thanks, J.T. Good morning, everybody. Thanks for joining the second quarter call.
We continue to execute well in the quarter, driving second quarter sales to record levels. Our performance in this challenging consumer environment demonstrates the resiliency of the category and the strength of our leading brands. Due to the outstanding efforts of our team, we successfully mitigated much of the supply chain pressure we discussed last quarter. As a result, we raised the bottom end of our 2022 EPS guidance by $0.05 to $1.25.
I'd like to thank our exceptional Flowers team for their hard work and dedication, which has made this strong performance possible. The fundamentals of our business are strong, and I've never been more optimistic about our prospects. No matter the environment, our team is focused on delivering results in line with or better than our long-term financial targets.
So with that, Michelle, we're ready to start the Q&A, please.
Operator
(Operator Instructions) Our first question comes from Bill Chappell with Truist.
William Bates Chappell - MD
Ryals, you had mentioned in your prepared remarks a little bit about, I guess, one competitor being a little bit slower to raise prices. And I don't know if that was just a timing issue. Maybe discuss any changes in terms of competitive landscape of pricing? Or is everybody, for the most part, kind of moving up with commodities and input costs and what have you?
And then your kind of thought as -- I think you also had thought that inflation would start to peak by October in terms of what you're looking at. So maybe a little more color there would be great.
A. Ryals McMullian - President, CEO & Director
Sure. Happy to that. I'll let Steve handle the inflation question. But with regard to pricing, it wasn't so much the other competitors were late raising price. It's just that, Bill, we went in a little bit earlier than normal.
So I would say that most of the rest of the industry was relatively on time as far as typical times to raise prices in the industry. But we went in June a little bit earlier, and so -- which we ended up with were price gaps that were a little bit larger than historical gaps.
And I think we commented that, that impacted our unit share a little bit in the quarter. But since then, most of the industry has followed and raised prices as we have. Steve, do you want to touch on inflation?
R. Steve Kinsey - CFO & CAO
Sure. Yes, Bill. So we have said that Q3, we will see our highest overall cost from an inflationary standpoint. It will moderate somewhat in Q4, but again, it still will be elevated in Q4. But the peak of that happens in Q3 and then it starts to pull back slightly.
William Bates Chappell - MD
Got it. And then separately, just on acquisition/innovation. Can you give us a little more color and -- sorry, but the name of the company is escaping me -- of the investment you made in the quarter. I guess, I would have expected normally for you to buy outright those type of businesses, so kind of partnering with a small business and what that brings to the portfolio. And then I'll leave it at that and let others ask questions on other innovation.
A. Ryals McMullian - President, CEO & Director
Sure. Thanks, Bill. Yes, the name of the company is Base Culture. They're a gluten-free and grain-free baked foods company. So it's all keto and paleo-certified, very much on trend. The reason that we took more of a venture approach to this is that Base Culture is much, much earlier in their growth cycle than even like a Dave's Killer Bread was back in 2015.
And we've been looking for some time to start doing venture-type, minority-type investments to bolster our own internal agile innovation efforts. And this one just fit very nicely with our portfolio and where we're trying to go as far as healthier eating, on-trend attributes like keto and paleo, which we don't really have much of an offering in right now.
So we're quite excited about it. Small investment, but -- and small company, but we're quite excited about the prospects.
William Bates Chappell - MD
And when should we start to see, I guess, wider distribution of their products? And then is there an option to own the company outright down the road?
A. Ryals McMullian - President, CEO & Director
Yes, I mean, there is. And we'll be helping them not only with their production because, obviously, we have that skill set and they don't. They're a very small organization, but also sales and distribution opportunities, so we're already working in that regard.
William Bates Chappell - MD
So I would see the products in the next couple of quarters everywhere? Or that's too quick?
A. Ryals McMullian - President, CEO & Director
It will probably take a little bit longer than that for it to be everywhere. Again, they're really small. But we'll grow them in a way that they can absorb with their production capacity, which, eventually, will need to be expanded.
Operator
Our next question comes from Robert Dickerson with Jefferies.
Robert Frederick Dickerson - MD & Senior Research Analyst
Great. Maybe just a question for you, Steve, first. I think you just said, I think, cost may have peaked in Q2, still high Q3, Q4. In the prepared remarks, it seems like you're essentially almost fully hedged for the year in ingredient side, I'm assuming.
So if we think about kind of that margin cadence, I guess, inclusive of mix in the back half, is there -- there should be kind of this implied expectation for EBITDA to actually grow, I guess, in the second half? And then maybe just explain if that's -- it sounds like it's a little bit more Q4-weighted. And then I have a quick follow-up.
R. Steve Kinsey - CFO & CAO
Yes, I mean, just one quick correction there. We said Q3 would be our highest cost quarter. Cost continues to (inaudible) coming into Q3. So it will pull back some in Q4, but for the most part, Q4 was -- will remain -- will be elevated as well, just not quite to the level as Q3.
And you're right, in the back half, we have said a lot of our initiatives come into play. We have the pricing to mitigate a lot of the inflation, but we do have several cost savings initiatives as well as productivity initiatives that are in flight. And from a cadence perspective, we said those will come in Q3, Q4. So that will be a big driver of EBITDA in the back half.
A. Ryals McMullian - President, CEO & Director
And Rob, just to put a number on that, we're still in the range of that $25 million to $35 million, all of which is back half.
Robert Frederick Dickerson - MD & Senior Research Analyst
Okay. Great. Yes. And I really just asked because I think there was a line in the prepared remarks you said, as you got through the second quarter, you actually started to see EBITDA improve. So it sounds like maybe that was also a function of maybe some of the more of the pricing and some of the productivity coming through in the kind of latter part of the quarter. Is that fair?
A. Ryals McMullian - President, CEO & Director
Yes. And remember, too, I don't know if this was clear from the prepared remarks, but there's still more pricing that will continue to come in, Steve, roughly through the third quarter.
R. Steve Kinsey - CFO & CAO
Right. Yes.
A. Ryals McMullian - President, CEO & Director
Most of it's in, but there is still more rolling in, primarily includes service. So that will also help too, Rob.
Robert Frederick Dickerson - MD & Senior Research Analyst
Okay. Super. And then just quickly on DKB. Obviously, this sounds like there is a little bit of supply constraint in the quarter. It seems like that's essentially been fixed now. And then you also have the new West Coast facility.
So kind of bigger picture, if we're it thinking through kind of back half of this year and then really on the go forward from there, you view -- I mean, well, let's say, you're not going to quantify what the opportunity is in the West Coast with DKB, but my assumption is that would still be kind of an ongoing driver of the business, maybe outside of what you see on the rest of the business. So any incremental color would be great.
A. Ryals McMullian - President, CEO & Director
Yes. No question about it, Rob. I mean, we're still so confident in DKB and its growth prospects. We were hampered a bit by the packaging issues that we had in the second quarter for DKB, but also those capacity's constraints, which are now resolved -- those capacity constraints.
Yes, we don't promote DKB that much. But we were so constrained, we weren't able to do much at all. And so that hurt the units a bit. Now that we have Henderson up and running, we can go back to what we have been doing historically, driving the growth of DKB out West.
Even still, though, I do want to point out, and I don't know if we mentioned this in the prepared remarks or not, but even though DKB was slightly pressured in the quarter from a unit standpoint, the breakfast segment for DKB was outstanding in the quarter. And as you know, that's been a key area of focus for us since we're underpenetrated there. So that was one highlight for DKB in the quarter that I want to call out.
Operator
Our next question comes from Ben Bienvenu with Stephens.
James Ronald Salera - Senior Research Associate
Jim Salera on for Ben. I wanted to ask, Ryals, in your prepared comments, you had mentioned you were seeing lower-income consumers trade down to what's expensive, which is kind of on par with the expectations. But then for higher-income consumers, they had actually been increasing their purchases with the premium products.
Can you maybe just drill down on that a little bit and see or talk about what's driving that? Because we would think that everyone just kind of shifts -- parallel shift down to the fact that they're increasing is, I would say, countercyclical to what you would expect.
A. Ryals McMullian - President, CEO & Director
Yes. There's a lot to talk about there really. I know there's going to be a lot of questions about elasticity, so this is as good a time as they need to talk about it. There's quite a few sort of competing data points out there that we're looking at.
On the one hand, we saw private label gain a little bit of unit share, 10 basis points of unit share. But if you look at the overall price level units, they were down almost 8 million units in the quarter. So a lot of that private label share growth was being driven in mass. And what we've seen in mass is retail prices being held down, which kind of creates a bit more of a -- of a gap than you might have historically seen.
If you look at the grocery channel, sort of ex mass, private label lost share again in the quarter. And in that channel, the price gaps were much more in line with historical averages than what we're seeing in mass.
Turning to DKB, specifically. DKB's unit declines were primarily in California and the mass channel. And they were -- as you pointed out, they were concentrated more among lower-income households. But DKB grew units and share in the Northeast and nationwide among higher-income households, which you might expect.
And product trips also increased nationwide among both middle and higher-income households. But then a caveat to that is we are seeing even those higher-income households seek a bit more value from the mass and club channels.
So you can see there's a little bit of yin and yang there when we're looking at the data because I think it's still early days. But the takeaway is that, given the environment -- and everybody saw the news yesterday, grocery price is up 13.1%, the highest since 1979, and yet we still performed very, very well in that environment.
Nature's Own units were up. Canyon units were up. Yes, our volumes were down, but quite a bit of that is our own portfolio optimization and SKU rationalization we're doing. And our volume declines were right in line with our expectations. So overall, when you look at the total picture, even though there's some sort of conflicting data points out there, we were very, very pleased with how our brands and the company performed in the quarter.
James Ronald Salera - Senior Research Associate
If I can follow up on it. Do you think it's because the price point is still so accessible just in dollar terms that, if everything is up, a 13% change on a $2 item is obviously a lot lower than a 13% change on a $20 item? Is it just that there's nowhere else for the consumer to go, and so it's easy to make a $3 indulgent purchase than a $30 one? Or maybe then (inaudible).
A. Ryals McMullian - President, CEO & Director
Yes. Certainly, I think, it's part of it. We've said it many, many times. I mean, when you think about an inflationary environment, bread is still a very, very economical choice, just given the number of servings in a loaf, right?
And furthermore, we -- even though prices have increased, we play across all the price points, from Super Premium, Dave's Killer Bread and Canyon all the way down to private label. So simply put, there's something for everybody there. There's something for every household income, every household budget.
James Ronald Salera - Senior Research Associate
Okay. Great. And then if you guys could give us -- you mentioned real briefly in the prepared remarks the A/B bars test. And maybe could you just give us a little more commentary on consumer reception of that, maybe channels that have worked in better or worse, and just how we're thinking about the rollout of that?
A. Ryals McMullian - President, CEO & Director
Yes. So it's still early days for that. We're still in test market, but we're working towards national distribution on the first 3 SKUs. And as we said in the prepared remarks, we're wildly excited about the results that we've seen so far. It's just further testament to the DKB brand and what it stands for and the quality and the story behind it, et cetera. So we're very excited about it.
In -- and further news, not in the prepared remarks, we've recently launched 3 additional SKUs that are high protein, which the original 3 were not, to add to that, that we're also putting in the test markets and quite excited about it as well. So not resting on our laurels. We continue to innovate with DKB. And one of the reasons we continue to be excited about is its growth prospects going forward.
James Ronald Salera - Senior Research Associate
Okay. Great. When do we -- when should we expect to see the first handful of SKUs out kind of in stores across the country?
A. Ryals McMullian - President, CEO & Director
Yes, early next year.
Operator
(Operator Instructions) Our next question comes from Connor Rattigan with Consumer Edge Research.
Connor Rattigan - Research Analyst
So I guess, just on the mix shift more towards private label in the quarter, I was wondering if you can address the margin implications of that shift. Just, I guess, how much of the 240 basis point decline was attributable to that mix shift? And I guess, also sort of just following up on Ben's question, would it be a reasonable assumption that maybe in the next few quarters, the portfolio remains slightly more oriented towards private label versus 2021?
A. Ryals McMullian - President, CEO & Director
So private label definitely went up in the quarter. But remember, that's virtually all price. I've already mentioned that the units were down in the category, 8 million units. And that's a good thing.
As we've mentioned on prior calls, we've been working diligently to improve the margin profile of our lower-margin business, which is, generally speaking, the private label and food service businesses. And we've taken significant price to mitigate these inflationary headwinds in both those businesses.
Now certainly, there's still lower margin than branded retail. And the pressures we're feeling on gross margin from ingredients, packaging, freight, eggs, you name it, is certainly impacting us on the gross margin line. But Steve can comment further. We have done a good job, I think, leveraging SD&A, and that's come down as a percent of sales.
R. Steve Kinsey - CFO & CAO
Right. I mean, I would say, overall, the inflationary pressures probably drive more of the margin pressure than the mix shift because it's -- even though it's happening, it's still not -- we said it's still not meaningful at this point. We continue to monitor that. So a lot of the margin pressure, really, is coming from the inflation on input cost, transportation, labor, more than the mix itself.
A. Ryals McMullian - President, CEO & Director
Yes. The one other thing I would add to that, Connor, that's exactly why it's more important than ever for us to maintain our marketing and brand support investments. Because as we said, we said it last quarter, I mean, in this kind of environment, I mean, you've got to expect some amount of trade-down, particularly among lower-income households.
But lower-income households, believe it or not, are 20% of Dave's Killer Bread units. Kind of surprising, even to me, when I first heard that. But continuing to support the brands, continuing to be out there from a marketing standpoint, keeping those brands front and center, we will get through this eventually. And when we do, we want those consumers, obviously, to come back to the brands they love.
Connor Rattigan - Research Analyst
That was helpful. And then, I guess, just a follow-up to that, too, just a question about the Phoenix bakery closure. So in the prepared remarks, you guys commented that it's -- yes, that's an older, lower-margin sort of bakery that services more private-label products. I guess, just why is the decision to close it now? I mean, was this like a long-running plan, or I mean -- just, I guess, given the increased private label demand you saw in the quarter?
A. Ryals McMullian - President, CEO & Director
So yes, Phoenix is an older, much less-efficient bakery. This is all part of our network optimization plans that we've been talking about for several years now. And alongside that, we did exit some lower-margin private label and food service business out there.
And we have plenty of capacity to take over what remains and ample capacity to fund future growth. So we can take care of all of our remaining business. But as we execute our portfolio strategy, it will -- it can have network optimization implications as well, and that's what you saw with Phoenix.
Operator
Our next question comes from Steve Powers with Deutsche Bank.
Stephen Robert R. Powers - Research Analyst
I wanted to go back -- I wanted to go back to what you were seeing or what you have been seeing in terms of the different tactics in terms of private label pricing, mass versus grocery, and how you think that evolves. Do ultimately mass prices move higher because the cost picture demands it? Or does this risk creating some kind of competitive dynamic, where grocery prices move lower to compete with mass and then we have sort of the downward pressure on the category? How are you thinking about that evolution?
A. Ryals McMullian - President, CEO & Director
Well, we certainly haven't seen that yet. And I can't speak to why certain retailers are doing what they're doing. All we can do is execute on our plans, and obviously, we hope that they'll come up and some of those gaps will close a bit. But it's certainly hard for me to predict what they're going to do. But again, as we mentioned, so far, we haven't seen this in grocery and, again, private label lost share in grocery.
Stephen Robert R. Powers - Research Analyst
Yes. Yes. And it's not -- and as you said, you still have some pricing set to come in. It's not -- nothing that you're seeing has really altered your own strategy from a pricing standpoint or your own expectations in terms of price realization.
A. Ryals McMullian - President, CEO & Director
It has not.
Operator
Our next question comes from Mitch Pinheiro with Sturdivant & Company.
Mitchell Brad Pinheiro - Research Analyst
I had a question, you talked about price increases and ahead of competition, which seemed to trim a little bit of volume in the quarter. And is pricing -- I mean, it seems to suggest that it's -- that maybe this is certainly a commodity-type products. If merely a price increase a couple of weeks or a month ahead of the competition is going to affect volume that much, why is it that -- is it -- was it a very large price increase relative to the competition? Or -- why would it be that dramatic?
A. Ryals McMullian - President, CEO & Director
Yes. So it's not in terms of magnitude of our price increases versus competitors' price increases. It was just that in this environment, when you start getting gaps that much larger, that can affect behavior somewhat. That's not the only thing that affected units in the quarter, and we talked about supply chain issues, et cetera. But it certainly was a factor.
We also comped a hurricane, which we haven't mentioned yet, and we typically perform very well. So there were other things other than that, but it certainly had at least some effect in the quarter. But that's all much more normalized at this point.
Mitchell Brad Pinheiro - Research Analyst
Okay. And how have food service do in the quarter?
A. Ryals McMullian - President, CEO & Director
From a top line standpoint, really, really well. So if you look at it from a pre-pandemic standpoint year-to-date in terms of sales dollars, the food service business has recovered, but the units are still below pre-pandemic.
Mitchell Brad Pinheiro - Research Analyst
And is that -- are units below, across the board or in one particular segment, like QSR or fast casual?
A. Ryals McMullian - President, CEO & Director
I'd have to look. I want to say it was a little bit lower in quick-serve.
R. Steve Kinsey - CFO & CAO
Yes. QSR was the more challenged.
A. Ryals McMullian - President, CEO & Director
Yes.
Mitchell Brad Pinheiro - Research Analyst
Okay. And is there a reason for that? Is it just traffic in the QSR customers? Or is there anything going on underneath that?
A. Ryals McMullian - President, CEO & Director
No, I think it's just -- Mitch, I think, it's just a bit more normalization coming out of the pandemic. If you remember, quick-serve actually did pretty well during the pandemic just because of less contact. But now that people are more comfortable going back to restaurants, I think that's why you're seeing that shift. But that's also good for us because our margins are higher in those other segments.
Mitchell Brad Pinheiro - Research Analyst
Right. And then you've had, I don't know, it seems like about 6 quarters of lower volume growth. When does that stop? When are we going to see SKU rationalization slow down as an impact on your results? And if you could talk about that a little bit, it would be helpful.
A. Ryals McMullian - President, CEO & Director
Yes. So I think, generally speaking, we've done the bulk of what we want to do for now. I mean, obviously, SKU rat is kind of a continual process. But I think, in large measure, we've cleaned out most of the underperforming items that we wanted to, to simplify operations, simplify our sales execution, for that matter, and get to the business of growing volumes.
I think innovation remains key for that. And so obviously, our goal, over time, is to not only grow dollars but continue growing our units and our unit share as well. So we're focused on that.
Mitchell Brad Pinheiro - Research Analyst
So if we look at the third quarter, I mean, are we going to still see some year-over-year volume declines in the overall business here?
A. Ryals McMullian - President, CEO & Director
Yes. So Mitch, embedded in the EPS guidance is the assumption around mainly elasticities. And as I've said, so far, year-to-date, we're running right about where we thought we would be. So I think it's reasonable to assume that trend to continue through the year.
Mitchell Brad Pinheiro - Research Analyst
Okay. And then could you talk about -- specifically about some of the cost savings programs that you are -- you're currently initiating and how they're going to flow through the second half?
A. Ryals McMullian - President, CEO & Director
Yes. So that's that $25 million to $35 million, and it's a mix of benefits from our digital investments that we've made, which we expect in the back half. We talked a little bit about bakery of the future. And then -- so that's bakery improvement in the digital sense. There are also separate bakery improvement projects, initiatives that are underway, and also procurement. So those are sort of the 3 big areas that the savings will come from.
Mitchell Brad Pinheiro - Research Analyst
And as you look next year, does any of that carry through into '23?
A. Ryals McMullian - President, CEO & Director
Yes, it does. We have not quantified yet -- that yet, but yes, it does.
Mitchell Brad Pinheiro - Research Analyst
And then, I guess, finally, just when it comes to regional variations in your business, is there any -- which were the best-performing region and which were the worst-performing regions geographically?
A. Ryals McMullian - President, CEO & Director
The Northeast continues to be a call out for us. As you know, we've put a lot of focus up there, and it continues to pay dividends for us. Yes, we did have a couple of regions that underperformed by our standards, but I would submit to you that was more operational performance-driven than it was top line sales performance-driven.
Operator
There are no further questions. I'd like to turn the call back over to Ryals McMullian for any closing remarks.
A. Ryals McMullian - President, CEO & Director
Thanks, Michelle. Thank you very much, everybody, for your interest in Flowers. We look forward to speaking with you again next quarter. Everybody, take care.
Operator
Thank you. This concludes the program. You may now disconnect. Everyone, have a great day.