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Operator
Good afternoon, and welcome to the Full House Resorts Third Quarter Earnings Call. At this time, all participants are in listen-only mode. A question-and-answer session will follow the formal presentation. If anyone should require operator assistance during the conference, please press star then zero on your telephone keypad. As a reminder, this conference is being recorded.
I would now like to turn the conference over to your host, Lewis Fanger, Chief Financial Officer of Full House Resorts. Please go ahead, sir.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Thank you. Good afternoon, everyone. Welcome to our Third Quarter Earnings Call. As always, before we begin, we remind you that today's conference call may contain forward-looking statements that we are making under the Safe Harbor provision of federal securities laws. I would also like to remind you that the company's actual results could differ materially from the anticipated results in these forward-looking statements. Please see today's press release under the caption 'Forward-Looking Statements' for the discussion of risks that may affect our results.
Also, we may make reference to non-GAAP measures, such as adjusted EBITDA. For a reconciliation of those measures, please see our website as well as the various press releases that we issue.
And we also have a presentation today on the website. If you go to investors.fullhouseresorts.com, click on the lower banner, click 'Company Info,' and then 'Presentations,' and it'll take you to that presentation. Maybe the most fun piece of that is on page 4. There are two video links for an ad that we're about to start running this week for Chamonix, as well as a drone fly-through of the property.
And then lastly, we're also broadcasting this conference call at fullhouseresorts.com where you can find today's earnings release, as well as all of our SEC filings.
And with that said, are you ready to go, Dan?
Daniel R. Lee - Director, President & Chief Executive Officer
Yeah, I'm ready.
Okay. All right, everybody, look at the--, there's kind of no way around it. It was not a good quarter, and I'm not happy about it. Colorado, in particularly, was disappointing. Just reminding everybody, it was partly open in the first quarter. It opened just before New Year's and was the only part of the hotel. And then it was more open in the second quarter. But in the third quarter, it was mostly open. I mean, most of the spa opened early in the quarter. The only thing left from a customer perspective today, is some fancy lights and curbing in the parking lot. So everything else that a customer would see is open.
Now, the expenses are up, not surprisingly. You know, back in 2023, for example, the total expenses in the four quarters were $4.3 million, $4.2 million, $4.8 million, and $5.0 million. That was really just Broncho Billy's with a little bit of Chamonix right at the end. And then as we opened the new property, it jumped in the first quarter $9.1 million, and then $10.3 million in Q2, and then $13.7 million in Q3.
The bad news is that while revenues have been growing, they've been growing only as fast as the expenses. So the revenues back 2023 Q1 were $3.7 million, $4.1 million, $4.7 million, $4.5 million. And we weren't making a lot of money in 2023 because we had a lot of construction disruptions, so it was understandable.
And then in 2024, the revenues have been $8.7 million, $10.8 million, and $13.0 million, which is good growth, but only as fast as the expenses have grown. Now this results in little income and, in fact, a small loss in the quarter. The good news is that when you look at the magnitude of the market, and particularly the results of comparable casinos in Black Hawk, our revenues have considerable room to grow, while the growth of our daily operating expenses is largely behind us. I mean, there's some things like gaming taxes that grow with revenues, but things like payroll should not grow going forward, and our revenues should be able to grow. And that should bode well for profits in 2025.
And we also made some marketing expenses that didn't help the quarter. You know, when we opened, we had an active kind of traditional advertising program around that opening. There was kind of a cute ad that was filmed in the midst of construction. And then we essentially went dark in the spring and summer as we were focused on getting the rest of the building open and building occupancy. And occupancy has built significantly, and in the third quarter, it reached over 80% in September when it was back at 50% in the spring.
And, when it was at 50%, we were like, okay, let's get the occupancy up and let's be targeted about it. And part of what we did is we started offering a program where we purchased mailing lists and provided free rooms on midweek days and rooms that would otherwise be sitting empty. And that did help build the occupancy. Well, it turns out that all mailing lists are not created equal. So there's one mailing list that we bought that was reasonably successful. It was a well-defined list, 15,000 people on it. And recognize the way this happens, you pay somebody to mail the people on their list. They don't give you the names generally, and then you find out who responds to that, and then you find out the names.
Well, somebody had a well-defined list, 15,000 people with the propensity to visit Colorado casinos. It cost us about a dollar per person to mail it to them, and we offered a free night midweek stay, which is when we would otherwise have generally had empty rooms. That particular mailing list, about 3% took us up on the offer, so 462 people out of 15,000. And that's not unusual, 3% took us up on the offer. So, since you're mailing out 30 offers at a dollar each to get one person, you have like $30 customer acquisition cost. And of those 462 people, 380 actually played. So, you have an even higher customer acquisition cost if you get down to people who are actually playing.
Now, there may be some people, you know, we make them have a card to get the free room. Maybe some people played without having their card. So maybe the actual play was a little better than that. But in general, I think people do use their cards. And then on that particular mailing list, the average win per person was $180. Now, that more than covers the customer acquisition costs and the gaming taxes and the cost to clean a room that would otherwise sit empty. So, it's not hugely profitable. After all, it's only 300 or 400 names, but it added 380 people to our mailing list who we didn't otherwise know. And now we don't have the customer acquisition cost to go back to. And that's frankly how one builds a business.
Now we had another larger mailing list that we bought that was less successful. It had 176,000 people on it. And it was kind of a black box. Somebody said, you know, these are people who have a proclivity to gamble, . But they won't tell us how they know that. And you guys have all experienced this where you subscribe to a newspaper or something and then it's got a little questionnaire of what things interest you. And people click, you know, casinos. And therefore, somebody comes to us and says, hey, here's a list of people who are interested in casinos. We don't know exactly what it is. They didn't charge us much for the mailing list. And they wouldn't tell us the criteria.
Now, honestly, we should have tested it with a small subgroup. But we didn't. We were eager to try to get the hotel filled. So, we sent out 176,000 offers at about a dollar mailing, so $176,000. Again, offering a free midweek stay, we only got 0.8% took us up on the offer. So, it cost us over $100 to get a person to come to our casino, customer acquisition cost. Then frankly, of those, only half gambled. And so the customer acquisition cost is like $200, and those that gambled only lost $48, which barely pays for cleaning the room. So that particular mailing list was a bust and, you know, accounted for a few $100,000. It was 1,382 room nights, which is over several weeks, it wasn't all in one month, which is somewhere five or ten points of our occupancy. Maybe most of those rooms would have otherwise been empty because it was midweek, but in some cases, they may have displaced more profitable customers. So that particular promotion was a bust.
Now going forward, we will continue to use some mailing lists, but we're going to be a lot more careful about how we do it. And we're also resuming an advertising program, and Lewis mentioned there's an ad starts up today. We didn't want to compete with the high ad rates of the political season, so we started with it today. And we also had a very successful grand opening weekend this past weekend for VIP players with Jay Leno and all sorts of things going on, and it went very well. And you can see the ad, we also have a link, I think it's in there as well, to a drone video. This is something we did in American Place where you hire somebody to fly a drone through the property. It's too long a video to put on a television or something, but you put it on the website and it's interesting to watch and it goes viral. It's not all that expensive to make, and yet we can get tens of thousands of views at the American Place, so hopefully we get something here.
And we also just hired a new VP of advertising for the entire company, somebody who's got over 20 years of experience in the industry, and she starts next week and she will help us make sure we're targeting the advertising correctly and not wasting dollars. We're also seeking to hire more casino hosts and more sales and marketing people. Now, the casino host is almost like a stockbroker. They bring with them customers they know and knowledge how to expand that list. And then sales and marketing people reach out to book meetings and conventions, which is very important to fill in Midweek periods profitably.
We have had some conventions, like we had the Veterans of Foreign Wars from Colorado. We had a Funeral Home Directors Convention, which, believe it or not, when they're not conducting funerals, they like to gamble. And we've had a couple of DART championships, which have done okay. So, we will have much more of our time. We have great meeting room space, but honestly, it's hard to get people to book meetings and conventions before you're open because nobody's quite sure if you're really going to be as nice as you say you will be. And over time, we will book those, and that's part of also building the business.
And then you'll notice on the stuff that Lewis posted, we're adding about 5,000 people a month to our mailing list, and that's important over the long term. Like most casino companies, we tend to group our casinos into regions. I guess it's just become the norm. It makes it a little more complicated for our competition to figure out what we're doing. But this quarter, however, for transparency, I want to provide some additional numbers so that you guys all understand. And we don't intend to do this every quarter, but I'll do it this quarter.
In Colorado, for example, our EBITDA or EBDIT, depending on where you went to business school, that's how you say it, and in the quarter was a loss of $0.7 million versus a profit of $0.1 million last year, which reflects everything I just explained. Now, in that segment, we also have the Grand Lodge Casino within the Hyatt and Incline Village at Lake Tahoe. Larry Ellison purchased that hotel a couple of years ago, and it is still run by Hyatt with us, leasing the casino and running the casino.
Ellison's indicated he intends to refurbish the hotel, apparently extensively, and the first phase is to demolish most of the property's banquet and meeting room space, which is in a separate building from where we are, down along the beach. And so, as a result, the hotel canceled and put off a lot of its meeting in group business this summer and did a lot less of that business than it normally did. Ironically, the owners pushed off their construction plans. I don't know whether they redesigned them or didn't get the permits, but it was too late to recoup that segment of the business. And so the hotel itself had weaker occupancy than normal over the summer. And some of those groups are people who tend to gamble. And so principally due to that, our EBITDA was $1.8 million versus $2.2 million in the third quarter at that property.
It's now having a very nice October, but that's, that's what went on there. And, and I think it's a temporary thing. Both the Hyatt and our casino there have been very consistent over the years, absent a snowstorm here or there in the winter. And I think they will eventually re refurbish the hotel and make it even nicer than it is today, and hopefully we're still running the casino and do well, but that was what went on in the quarter.
The other major segment we have is the Silver Slipper, Rising Star, and American Place. Now, the Silver Slipper did not have a great quarter, largely due to an active hurricane season. At this time of year, I feel like, you watch those storms come across the Gulf of Mexico and they always seem to curve, and it feels like God's bowling and I'm the 10-pin every time. We weren't actually hit by a hurricane, fortunately, but several storms went to each side of us. And when it does, it affects our customers' ability and willingness to come to us. And so the EBITDA in the quarter was $2.6 million versus $3.6 million. So we were off a million dollars there.
Now this property has been capably run for many years since it opened. But John Ferruci, an industry veteran, is retiring. And just this week, we relocated Angie Truber, Truber Webnar, did I say it right? Truber-Webb. She's from East Germany originally, but we transferred her from Rising Star to the Silver Slipper. She started her career with us at the Silver slipper in the finance area. We promoted her several years ago when we realized how smart she was, to be the finance director of Rising Star. Then she became the GM at Rising Star. And frankly, she did a very good job at that geographically challenging property. And so she brings a fresh set of eyes to the Silver Slipper. We do a lot of things right there, both on revenues and expenses. But I'm also pretty confident that a fresh set of eyes will find ways to do some things better.
And now replacing her at Rising Star, we hired Jeff Michie, from a major tribal casino in Arizona. Jeff had worked with Lewis and me many years ago when he was the assistant general manager at Belterra, which is 10 miles away from Rising Star. In fact, before he worked at Belterra, he worked at Rising Star. For several years, he was the finance director and senior operations person at the large Hard Rock Casino in downtown Cincinnati. So, he knows the area very well. He's actually been commuting for a few years from the Cincinnati where his family stayed to Tucson. We were happy to get him back with us and bring him back to the tri-state area.
Now, he's also operated a number of casinos in this area. He's operated casinos much bigger than Rising Star. And he knows how to open a new casino, which could be important if we get the approval to move Rising Sun to Fort Wayne.
So let me digress for that for a moment. Rising Star was the first casino in the tri-state area when it opened around 30 years ago. It was very successful. But over the last 30 years, newer casinos have opened in every direction from it, often closer to where the customers live. So today, it's the oldest and most geographically challenged casino in Indiana. It makes money, but not a whole lot, like $4 million or $5 million a year.
In the recent years, the Indiana legislature has allowed two other first-generation casinos to relocate from where they originally had river boats to better locations. One became the Hard Rock Casino on Interstate 84 in Gary, and it's now the number one casino in the state. It went from being one of the lowest revenue casinos to the largest. The other is the Church of Alps Casino that opened a few months ago in Terre Haute, and it's also been very successful. The state has benefited significantly in terms of tax revenues and employment from the relocation of those casinos.
So we have recently proposed, and it's been in the press to relocate our casino in Rising Sun to a suburb of Fort Wayne, Indiana. And the name of that suburb is New Haven. Now Fort Wayne has about 650,000 people. It's the second largest city in the state and currently has no nearby casino. And we intend to do this in a way that is generous to Rising Sun and the employees in Rising Sun. For example, we will ensure Rising Sun continues to receive tax revenues from us, as we're the largest taxpayer in the community and frankly, the casino in Fort Wayne would do enough better that we can continue to pay tax revenues to Rising Sun and be a big source of tax revenues in New Haven.
Now, we recently opened a website on the proposal, which is allinonnewhaven.com. Now, recognize that this relocation takes legislative approval, and state legislatures can be notoriously unpredictable. There's absolutely no certainty we get this. It may take more than one legislative session to get it. Sometimes it takes two or three, if it ever does get approved. But if you don't try, you'll never get it.
Now we just had the grand opening in Chamonix. We began working on that project in 2017. So it took us seven years. It's taken us a similar period of time with American Place. These things take a long time to get approved, get designed, you know, get everything in place, and get them built. So it's important to be realistic about it. Because otherwise, you guys are going to think we're crazy. I mean, we're working, we're going to get so many profitable, it just opened. We're trying to figure out how to finance and build the permanent American Place. And, oh my God, you have another casino. Well, the other casino, if it happens, is going to follow the opening of the permanent American Place. And so it's a long way down the road.
And from a bondholder perspective, this strategy probably results in a series of refinances. So, for example, the existing bonds mature in 2028. So we would be looking at figuring out how to refinance those in the not-too-distant future anyway. Well, to finance the permanent American Place, we hope to call and replace that bond issue perhaps in mid-2025, when we hope to have demonstrated the success of Chamonix. And we realize we have to prove that success before we can really go to the bond market in a good way.
So if we get permission to relocate Rising Star, it probably results in calling that subsequent bond issue maybe in 2028 or 2029, to arrange financing for a new casino in Fort Wayne. Because bondholders are pretty smart. They usually have covenants in it that force you to pay them a call premium every few years. And, and that's just part of that business and that's fine. And so hopefully we are an improving credit throughout the period with each bond refinancing done on better terms. That's exactly what I did with Mirage Resorts in the 1990s and what we did with pinnacle entertainment in the 1st 10 years of this century.
So on that, let me segue to American Place, which is the bright spot in the quarter, and if you're going to have one place up and the rest of them, not so strong, it's good to have it be the most important casino we have. And so, despite being in a temporary structure, it made $7.7 million of EBDIT, which is a 13.3% increase over the third quarter of last year, it had a 17.6% increase in revenues. It's done that pretty steadily all year. Q3 was its best quarter to date. It continues to build the mailing list and improve margins month after month.
There was another very positive development regarding American Place that has nothing to do with this, actually. We get asked all the time, how can we be confident that the permanent American Place will do much better than the temporary one? Arenât we investing in the ballpark of $300 million to address the same people? And weâve answered, look, the permanent will be significantly nicer, have better curb appeal, and those same people will gamble more or more people will come.
Well, thereâs a very analogous situation in Rockford, Illinois, where the Seminole Indian tribe about three years ago opened a temporary casino, pretty much like ours. It was a little smaller than ours, but in some ways, like its restaurants were probably better. Our casino floor is probably better. They just opened their permanent casino at the end of August, and in the month of September, their revenue has more than doubled, and I understand theyâve continued to be strong in October. Most of that seems to be growth in that market. They did impact Grand Victoria a little bit. I think they were up $7 million, and Grand Victoria was down like $2 million.
Grand Victoria would be the closest casino to Rockford. It had no impact on usâweâre a couple of hours awayâand no impact that we could tell on rivers. Grand Vic is a very old riverboat, and there are some people who live in between Elgin, Illinois, and Rockford. So those people came out of their driveway, and some of them turned right instead of left. But for the most part, the permanent casino significantly grew the revenues for the Hard Rock. Rockford, by comparison, is a metropolitan area with about 450,000 people. So itâs kind of its own Midwestern place that is two-thirds the size of Fort Wayne, just to put it in perspective, and theyâre doing $10 million or $11 million a month in revenues at this point.
In a facility thatâs pretty comparable to what we intend to build as our permanent, both in terms of cost and quality, they did a good job. Their theme is to hang Taylor Swiftâs old uniform up and people flock to it. But they do a good job. Theyâre probably the best-run tribal gaming operations in the country, and weâre rooting for them because we think theyâre a good template for us.
Now, I will also note that, yeah, we actually are doing pretty well in October and November with some swings and win percentage and there's some seasonality. But Iâm hoping to have a fourth quarter that at least looks better than the third quarter, and I think weâre set up to have a pretty good 2025.
Iâd also note thereâs some other noise in the quarter. We sold Fallon in a two-stage transaction. Weâre now between the stages. We sold the real estate for $7 million, and when they get licensed, weâll sell them the operating company for $2 million. Fallon is very small. It didnât fit in the portfolio. We hardly ever got there. We got a good price for it, and there was a couple million dollar gain in the quarter.
The prior year's results. And that's no, of course, a non-cash. Well, it is cash. It's again in the prior year results, included, the accelerated recognition of deferred revenue from market access fees. Now, back when sports gaming was new and a lot of people were trying to get into it and before, it, it concentrated down to a few major players, everybody was trying to get in. We didn't go and try to it ourselves, which would have been very expensive and difficult. So we licensed other people to operate under our licenses, but they had to pay a market access fee up front. So, Wynn, for example, paid us a market access fee so they could operate online sports betting in Indiana and Colorado. And when Wynn decided to, and--. When we got that market access fee, we had to put it on the balance sheet as deferred revenue, even though we got it in cash up front, and it would come into the income statement over time. Well, when Wynn decided to exit that business, it accelerated the recognition of that deferred revenue. Itâs a non-cash item at that point because we got the cash earlier, but that was a factor of almost $6 million in last yearâs number. And the way GAAP works, we canât say, oh, that was extraordinary. So if you just look at it on the surface, it makes the comparison look worse than it actually was.
Lewis, did I miss anything? I went through a lot of stuff.
Lewis Fanger - Senior Vice President & Chief Financial Officer
You did, Dan. Let me give you a quick peek into October for what itâs worth. So Dan hinted at American Place. We actually did have a pretty decent month at American Place. Slot volumes were up about 13% versus last yearâs October. Table game volumes were up 46%. Thatâs the really good news there. Hold was off pretty meaningfully, unfortunately. So the slot hold was off about 50 basis points, and table hold was off 450 basis points from the prior year and 230 basis points from what we would have normally expected. And so when you put.
Daniel R. Lee - Director, President & Chief Executive Officer
But we very seldom show you a monthly number, and by the time you get to the end of the quarter, it usually normalizes.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Do my only point and all that Dan was going to be, we're still going to be up pretty decently over the press year with gaming revenue despite all that. So itâs a month. When you see these monthly revenue numbers that come out in a week or so, just know that that number, while higher than the prior year, should have been up even more. Rising Star revenues and EBITDA are both up pretty meaningfully versus last year. And as Dan mentioned, we have a new general manager that'll start there.
Daniel R. Lee - Director, President & Chief Executive Officer
I forget to mention that we have a new general manager. There's another thing that happened in September. I forgot to mention when the news came out that we were going to try to move to Fort Wayn, it unnerved both our employees and our customers and we had to go to our employees and say, hey, calm down, this is not at all certain and even if it happens, it's five years away. So don't quit on us here. And by the way, if we do get to move and end up closing Rising Sun, and we move those employees get first crack at the new place. And if they don't go, we will have nice stay bonuses for them and kind of a severance thing for staying with us until the end. And so, they will actually benefit when they see the size of those stay bonuses, a lot of those employees are going to be rooting for us to move.
And, but on the customer side, people, we actually got phone calls from people saying, hey, I have a reservation this weekend. Should I be worried? Are you closing? And we're like, no, we're not closing. And, well, if I gamble there, what am I going to do with my points? And so we've had to go back and calm people down, but September took an immediate hit when that hit the newspaper and it's kind of come back.
So, I'm sorry, I want. No, no.
Lewis Fanger - Senior Vice President & Chief Financial Officer
No, no. thatâs perfect, Dan. So, a nice rebound there in October versus prior year, and certainly versus the September that just ended. And the new GM, thatâll start there in a week. Silver Slipper admissions are up about 2 or 3 percent. Spend per guest is down a little bit. Although, as Dan mentioned, we also have a brand-new GM, Angie, thatâs moving down there from Rising Star.
And then over at Grand Lodge, both slots and tables are up pretty meaningfully over the prior year period. So, up about 10 percent on the slot side and 20 percent on tables. So, October is actually shaking out to be pretty decent.
The only other thing I had there, Dan, was that Stockman sale. You know, if you assume an EBITDA figure there of about $800,000, thatâs an 11.5 times EBITDA multiple. Itâs a very strong multiple, and so we were quite pleased with that sale
Daniel R. Lee - Director, President & Chief Executive Officer
And the guys buying it are smart guys, good guys. Theyâre smart guys who operate small casinos like that. Itâs their wheelhouse, and itâs not in our wheelhouse. So, itâs a pretty logical transaction.
Lewis Fanger - Senior Vice President & Chief Financial Officer
So, do you want to do questions, Dan? Sure. So, letâs open up for Q&A.
Operator
Thank you, sir.
At this time, we will be conducting a question-and-answer session. If you would like to ask a question, please press star and then one now. A confirmation tone will indicate your line is in the question queue. You may press star and then two, if you would like to remove your question from the queue. Again, if you would like to ask a question, please press star. And then one. Now the first question we have comes from David Bain of B Riley Securities. Please go ahead.
David Bain - Analyst
Thank you. Thanks, Dan and Lewis, for all the info. It seems like weâre at trough margins for Chamonix, and revenue grows basically on a relatively fixed cost base from here through the initiatives you spoke to. Youâve seen then for, I think, Dan, in the beginning, that 2025 is really when we see more of a meaningful margin ramp. I'm just wondering if you guys could kind of big picture, how do you feel comfortable with that progression? Is it like, you know, low single digits in 1Q or single digits to, you know, double and 2Q? Just any thoughts around how you would envision that to help us sort of think about things as we enter the new year.
Daniel R. Lee - Director, President & Chief Executive Officer
Okay. Well, first off, I think weâve built the nicest casino in the state. Now, I will tell you, Monarch is also very nice. And both Denver and Colorado Springs are still gambling a lot less per capita than places like the state of Washington, where the casinos are also some distance away on Indian reservations up in the mountains, or even California, where itâs tribal gaming. And so I think thereâs a lot more growth in the market.
I often cite Monarch as our competition, which it really is at the high end. . But I think we will both do well going forward. If you look at their numbers, they have 500 rooms. And they didnât get there overnight. It took them a while. And they donât break out Reno. But guys like you back into it and give me an estimate, and I can get it. I used to be an analyst myself, so I can get a pretty good estimate. They seem to be earning upwards of at least $100 million, maybe $120 million of EBDIT on about $300 million of revenue, which is about the margin youâd expect in a regional market. And they're about a 30% market share in Black Hawk. And I believe Ameristar is pretty close to those numbers. They're probably number two now, but theyâre not far behind that. And they also have about 500 guest rooms. We only have 300 guest rooms. So we donât expect to get to those numbers. But can we get to half those numbers? We should be able to over time.
And recognize the people who live on the south side of Denver, like Castle Rock and even Centennial and Parker, theyâre about equal distance from us to Black Hawk. In fact, about 20% of our new sign-ups are from the Denver area. And then Colorado Springs is closer to us than to Black Hawk, so that will always be our number one market. And then Pueblo, which is a city of 200,000 people, is a pretty good market for us. But when you look at the revenue numbers, they gave you, weâre nowhere close to what we think we can be. And so we have to grow it.
Now, how fast can we grow it? I donât know. But weâre about to run this advertising campaign. We just had a grand opening. Iâm trying to hire more hosts. I would like to get there tomorrow, but that wonât happen. It might take us two or three years. And so you can kind of play with the graph. But I think, you know, granted, thereâs some seasonality that you have to deal with. But absent seasonality, we should be able to show steady revenue growth for the next two or three years that exceeds our expense growth, resulting in higher margins, so that at maturity, maybe weâre making $50 million a year on $150 million of revenue, in other words, being half of what Monarch is.
And by the way, to be clear, I think this is enough of an underserved market that while weâre aiming for Monarch, I donât actually think we affect them negatively. They made a comment on their call that they think theyâre in the fifth or sixth inning of figuring out who the big casino customers are in Denver, because a lot of them go to Las Vegas, for example. If theyâre in the fifth or sixth inning, weâre in the first inning. In fact, weâre in the top half of the first inning. Weâre still warming up.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Iâll tell you this, too, Dave. While traditionally winter is seasonally slower for that market, historically there havenât been any rooms in that town either. And if you look at what happened in Black Hawk with room product, a lot of that seasonality starts to go away. We have half of the room product now in town. And so I think that will actually help us out with some of â offset a lot of the seasonality that you usually see.
But on top of that, thereâs a lot that I think will be going on there over this coming winter. Thereâs this thing that they do called Ice Castles that brings thousands and thousands of people on their own to town every year. It was, did it for the first time last winter as we were getting ready to open, and so weâll be back for its second year this year. Weâve got some marketing plans behind the scenes for some events that weâre going to try to drive as well. Ice Fest is by far one of the biggest weeks in that market every year, where they bring tens of thousands of people as well. And so there are a lot of other natural marketing events in the city beyond what weâre doing that will help bring people over to see us for the first time.
So, you know, itâs -- . I think there are a lot of reasons to still be quite excited. But, you know, that ramp, as Dan kind of alluded to in his comments, itâs always difficult to get --. itâs quite easy to figure out what the long-term run rate is. Itâs always difficult to figure out that ramp to it.
Daniel R. Lee - Director, President & Chief Executive Officer
Yeah, and I went into a lot of detail on those direct mail programs because I wanted to kind of appreciate the sort of trial and error that happens in any new properties. I mean, thereâs things we tried at American Place when it first opened, and it was like, oh, that didnât work, donât try that again. And then you gradually figure out what does work and you go back. Like the one mailing list that did work, weâll probably go back and mail those people again.
And, you know, now we know if weâre going to buy a large mailing list and itâs not clear, you know, somebody says, well, these have a propensity to gamble and theyâre not willing to tell us what it is, well, letâs try it out with 1,000 people, not 175,000 people, and find out if it works. And so you get smarter at that. And even with the advertising, part of the reason weâre hiring this new VP of advertising is itâs important. You know, itâs a pretty complex algorithm. Like, do you want to be on streaming television? Do you want to be on Facebook? Do you want to be on network television? In Colorado Springs, in Denver, you know, weâre in Pueblo. What program? What time of day? And so on.
And this is something that sheâs been doing for 20 years, and sheâs very good at it, and weâre happy to have her, and sheâll bring a lot of benefit to us in Colorado, but sheâll also help us in all the other markets.
David Bain - Analyst
Right.
No, that's helpful. And, I mean, back on the marketing thing then, if we could just follow up on that, it seems like, you know, itâs about showing folks the amenities, because I assume like in Colorado Springs through press and other outlets, they must know the properties there. But it may be helpful to give a sense of repeat business from new carded players and maybe, you know, if thereâs been any change in frequency from legacy carded ones, if you have that offhand.
Daniel R. Lee - Director, President & Chief Executive Officer
It all depends on how you or even big picture.
Yeah, If you look at that big list thatâs on the slides that Lewis posted, it shows, what, 140,000 people on the mailing list? But thatâs a mailing list that has been accumulated since Bronco Billyâs opened, and some of those people are dead. And so we cut it down into people weâve seen in the last 36 months, people weâve seen in the last year, and how often are we seeing them. Now that we have a hotel, of course weâre seeing people more. They tend to stay overnight. They tend to gamble more. But to get to where we need to be, we need to find more new people and get the new people to come.
And so even the grand opening weekend was part of that. I mean, to some extent, we held a party for really good players from Bronco Billyâs, but a lot of the people were new who didnât know us before. And we want them to go home and tell their neighbors usually, a gambler hangs with gamblers and go back and say, âHey, we went up there, they had a surprise entertainer, and guess what? It was Jay Leno, who was terrific.â
And, you know, he was expensive, but the comedians are a lot cheaper than a big band. But heâs one of the best comedians, and heâs the sort of name that people will talk about. And we have a venue where we can sit 600 people for a show like that, an escalator away from the casino. Monarch doesnât, and Ameristar has a ballroom, but I donât think they could do it as well as we do. And so itâs a little bit of a competitive edge. And so we purposely did that. But nobody could do anything close to that.
And so we were able to entertain 600 people this weekend with entertainment, with great meals. We had horse-drawn carriages around Cripple Creek. We had tours of the District Museum, tours of the Bordello Museum. You could go visit a goat farm and milk a goat. Guess what? That was so popular we had to get an extra bus for it. We had sound bowls in the spa and all this stuff.
And people ask me, 'well, how did it go?' And I said, well, there were a lot of things that could go wrong operationally, and none of them did. We pulled that off. We actually had, if not the strongest weekend, it was very close; it was probably the strongest weekend since the New Yearâs Eve when we opened. And we may have topped that. I donât know. Iâll go back and look.
You know, when you consider the cost of Jay Leno and the cost of all that other stuff, did we make money? Probably not. You donât usually on a grand opening weekend. But you do it to get everyoneâs attention and get them there. And then you get them to come back next weekend and the weekend after when you donât have to pay for Jay Leno and so on.
Lewis Fanger - Senior Vice President & Chief Financial Officer
And, you know, if you were to look at the early reviews versus what you would see today, itâs a massive improvement now. You know, the appreciation, I think, for the product that we built is absolutely there. The repeat visitation is absolutely there. If you look at the customers coming in the door today versus a year ago, you know, all the right things are happening behind the scenes.
So when we sit around the room and think about, you know, where that property can be in year two, year three, year four, you know, nothingâs changed. I mean, the excitement that we have for that building is as strong as it ever was, in large part because of the way customers have reacted to it.
Daniel R. Lee - Director, President & Chief Executive Officer
Yeah, I mean, itâs changed. The population of Denver and Colorado Springs has grown.
Lewis Fanger - Senior Vice President & Chief Financial Officer
That's.
Daniel R. Lee - Director, President & Chief Executive Officer
Very true. And, by the way, the other thing I should point out, this wasnât, when you think grand opening, this wasnât like you might have with a big casino in Las Vegas with fireworks and all this. We didnât publicize this. It was only for 300 invited guests and their spouses. Weâre not a very big place. We only have 300 in the government. And so it was really just for the top echelon players. And thatâs intentional.
And so if youâre a customer of, say, the Golden Nugget, youâre like, if we sold tickets, Golden Nugget would go buy tickets and give it to their customers. Weâre not doing that. You want to see Jay Leno, youâve got to be our customer. And we will continue to do stuff like that.
David Bain - Analyst
I mean, clearly your confidence in Chamonix remains unchanged. And I just wanted to, lastly, congratulate you on the sales documents; that valuation seems great for shareholders and good for the buyer as well. Thank you.
Daniel R. Lee - Director, President & Chief Executive Officer
You mean, well, on the sale of stuff? Yeah.
David Bain - Analyst
Well, I was just congratulating you on a good, good transaction.
Daniel R. Lee - Director, President & Chief Executive Officer
Oh, Okay. Well, I mean, my fund, just so you know, I had a bunch of options I got when I took the job, just under a million options, and they were going to expire November 28th. And therefore I had to exercise them. And that incurs a whole big tax bill, and the exercise prices, if thatâs what youâre talking about. He said.
Lewis Fanger - Senior Vice President & Chief Financial Officer
I'll let somebody.
David Bain - Analyst
Else.
Daniel R. Lee - Director, President & Chief Executive Officer
My intent is to hold the shares. You know, I had a 10B5 program. It sold some shares to pay my taxes, and the remaining shares I intend to hold. So itâs like I didnât actually take any money out of the company. I just paid my taxes. But it ends up being the filing that tells me itâs having sold shares.
Lewis Fanger - Senior Vice President & Chief Financial Officer
But we do thank you on that one.
Daniel R. Lee - Director, President & Chief Executive Officer
When you say congratulations on your stock, I thought. okay. I'm sorry, that's okay. Now, I think our details of that are in our 10Q. Weâre trying to make sure people understand I have not lost confidence in the company. I just had to pay a big tax bill.
David Bain - Analyst
No, got it. Perfect. Thanks guys.
Daniel R. Lee - Director, President & Chief Executive Officer
Thank you. Thanks, Dave.
Operator
The next question we have comes from Jordan Bender of Citizens JMP. Please go ahead.
Jordan Bender - Analyst
Good afternoon, everyone. Just one for me. When we think about the legacy portfolio, so I guess outside of Illinois and Colorado, without getting into guidance, can you give us a sense or the general outlook of what growth looks like next year? And how should we think about your expense growth into 2025 as well? Thank you.
Daniel R. Lee - Director, President & Chief Executive Officer
Okay. Well, the Silver Slipper, in my opinion, should be earning in the high teens if not $20 million. Itâs not there now; itâs somewhere between $13 to $14 million a year, maybe $15 million. And Iâm hoping that Angie will get us back there. Sheâs very good at coming up with marketing programs and controlling costs. She did that, and I think she doubled the results at Rising Sun after she became GM. And so I have high hopes on that. Iâm sure sheâs listening and probably swallowing hard. But thatâs where I think it should be. If you look at normal margins in a regional casino, thatâs what it should be doing.
And, you know, we did have some storms this year and so on, but I also think a fresh set of eyes is going to help us.
Then in Tahoe, weâve always made about $3 to $4 million a year. I think one year we got a little above $4 million. Now, with Ellison, itâs always been a short-term lease that gets renewed, and we just redid it as a 10-year lease. They can cancel on short notice, so itâs still a short-term lease, if you will. But weâve been running it now for at least 10 years, and, you know, the Pritzkers and Larry Ellison donât want to go get a gaming license. So we have good relationships with them. We pay them pretty significant rent, which allows them to have a casino in their place, benefit from the economics, and be competitive with other hotels in Lake Tahoe without needing a casino license.
So hopefully, weâre there for a long time. And if Larry Ellison really does fix the place up. Itâs already a very nice hotel, but he has a history of really improving the hotels he buys. It could be a source of growth. But because itâs a short-term lease, itâs hard to put much value on that. Hopefully, weâre there for a long time, but thereâs no certainty.
At Rising Star, frankly, we struggle all the time to keep it profitable. I think we can keep doing that, and Jeff is also a very good manager. We can at least tread water. Itâs hard to get upside when you have better casinos in every direction. You have to do quirky things. Like, every year we put up all these Christmas decorations, give the keys to Santa Claus, and we call it the Christmas Casino for two months. We actually make money in the fourth quarter when historically we used to lose money.
But the big upside there is Fort Wayne. If we can move it to Fort Wayne, you could have a casino that makes $30 to $40 million a year instead of $5 million. But thatâs a long-term goal. I look at it as the next big growth opportunity for the company down the road. If you got into a situation where you did get the permit to go, but couldnât arrange the financing, you could always sell the subsidiary and still generate shareholder value. The timing would likely be such that weâd be able to finance it pretty easily after American Place opens.
Because, you know, once you like, even today, weâve done all the construction. Thereâs only $7 million in the restricted cash account for Chamonix, and we expect $5 million of that to finish all the construction spending, and then weâre done. So now itâs time to harvest some cash flow. Weâre going to build up cash flow in the next few quarters, and then weâll go into the financing for the permanent American Place.
But the permanent American Place has been on hold due to a lawsuit from the Potawatomi Tribe against the Gaming Commission. Because of that lawsuit, we were able to get an extension on the time we can operate the temporary site. If the lawsuit drags out, we could probably get another extension.
And so weâre watching our liquidity carefully. This is the tight spot. Weâve just finished all the construction, but our liquidity is good. Weâre sitting okay. Weâve got an interest payment in February, and I think we pretty much have the money for it already. Weâre going to generate cash flow between now and February, and then the next interest payment in August should be easy. As Chamonix comes online and so, I don't know, how did that go down this revenue?
Lewis Fanger - Senior Vice President & Chief Financial Officer
There're other properties. No, no American Place. EBITDA will continue to gain in 2025. Our target would be to have EBITDA start with a Four.
I think if weâre somewhere in the mid-to-upper 30s, weâll be pretty pleased. Iâm trying to think of what we didnât cover in there.
Daniel R. Lee - Director, President & Chief Executive Officer
I mean, The legacy properties. Basically, weâre a three-legged stool. Weâve got Silver Slipper, Colorado, and American Place. And Rising Sun is a growth opportunity. Tahoe, our return on our investment there is very good, and weâll continue to run it as long as they allow us to run it. Weâll run it as best we can. But essentially, itâs a three-legged stool with a couple of extras.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Yeah, in Colorado, I mean, weâre doing something between $1 million and $2 million a month in the earlier part of the year. I think weâd be pretty happy.
Daniel R. Lee - Director, President & Chief Executive Officer
Yeah, I mean, you know, I pay a lot of attention to Monarch because theyâre a successful company and a competitor of ours. They only have two places, and they focus on the two places. They do a really good job at the two. And if we could do a really good job at our three, Iâd be very happy. We donât have to diversify on your behalf; you can diversify on your own. And so our focus is on doing a really good job on the three stools we have and go from there.
Jordan Bender - Analyst
I appreciate it. Thank you very much.
Operator
Thank you. Thank you.
The next question we have comes from Ryan Sigdahl of Craig Hallum Capital Group. Please go ahead.
Ryan Sigdahl - Analyst
Hey, good afternoon, Dan, Lewis. Not significant too much as American Place is performing really strongly here. But margins appear to be down year over year. Weâre having revenue grow faster than EBITDA. What do you call it there? And then how should we think about the cost structure within that property specifically going forward?
Daniel R. Lee - Director, President & Chief Executive Officer
I hadnât actually focused on the margins, but my guess is it would be because we opened the steakhouse, which is actually a big revenue driver, but of course has employees and food and beverage revenue, which is less profitable.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Our table business has been growing pretty robustly.
Daniel R. Lee - Director, President & Chief Executive Officer
Oh, yeah. You know, I mean, we do pay attention to margins to some extent. But if you run the company based on margins, you know, like I could improve the margins of Rising Sun if I just closed the hotel and closed the golf course and closed the ferry boat. Weâd have higher margins and less income. And so, you try to maximize income.
But the main thing that's changed at American Place over the past year is opening the high-end restaurant, which we did back in February. And the minute we opened it, our casino revenue got a lot better. But operating a restaurant like that is a low margin business. So, that may have affected margins..
Lewis Fanger - Senior Vice President & Chief Financial Officer
Yeah, we also had a, if you're looking at the, if you're comparing it to the third quarter of last year too, we had a $600,000. True up, that benefited us in last year's third quarter. So, year every year that, that's, we, we did not have that in this year's third quarter. So.
Daniel R. Lee - Director, President & Chief Executive Officer
True up was, oh, it was a, it was.
Lewis Fanger - Senior Vice President & Chief Financial Officer
A reversal of something we won't go into it.
Daniel R. Lee - Director, President & Chief Executive Officer
But it was, it was a reversal of expenses you took earlier when it should have been capitalized.
So.
Ryan Sigdahl - Analyst
Good. One quick follow-up on Chamonix. Still varying degrees of success on the mailing list and marketing strategy there. But I guess why not lean more into the convention business and really try to drive people in to see the property through that?
Daniel R. Lee - Director, President & Chief Executive Officer
Well, you know, frankly, the convention business should be pretty important. We were a little slower on this than we should be. Normally, you would hire a pretty big sales and marketing force before you were even open. We had one person. Weâve recently added two more. We should have five.
I mean, the Broadmoor has 900 rooms. They have about 18 people in sales and marketing. And the Broadmoor probablyâIâm guessingâthe Broadmoor, this is a big five-star hotel in Colorado Springs. I think itâs the largest five-star hotel outside of Las Vegas. And I think they run about 85% occupancy. And Iâll bet about 75% of that occupancy is group meeting and convention business.
And so, you know, you look at that and say, okay, well, for us, weâre just getting going. Weâre just starting. Broadmoor, by the way, has been around 100 years. So theyâve had time to build that book. And weâre just starting, and we're building up that sales force we've added, as I mentioned, two other people in the last few months. And frankly, Iâd like to hire two more. But it takes time. But thatâs the bread and butter in Las Vegas. I mean, not the bread and butter. Las Vegas could fill every weekend with people driving over from Los Angeles, and then they fill the midweek with meetings and conventions. So itâs the same formula as the Strip, really.
Ryan Sigdahl - Analyst
That's it for me. Thanks guys.
Lewis Fanger - Senior Vice President & Chief Financial Officer
All right, Dan, we have two questions in the queue. Letâs try to get through these real quick. Okay.
Operator
The next question we have comes from John Decree of CBRE. Please go ahead.
John DeCree - Analyst
Hey, guys. I think most of my questions have been answered already, but maybe one on Chamonix and Cripple Creek overall. So it appears you havenât had much impact on the local market yet, you know, in spite of ramping revenues.
So, you know, curious, I know, Dan, your plan has always been to expand the market with what youâve built there. But is there some low-hanging fruit maybe in that market, or are competitors being incrementally more promotional maybe as you ramp up? We thought maybe you would have taken some more customers from your competition in that market. So, Iâm curious about your thoughts on whatâs kind of happening in Cripple Creek versus competitors.
Daniel R. Lee - Director, President & Chief Executive Officer
For the last few months. We are over 100% of the growth in both Cripple Creek and the state. In other words, we look at our revenues, and we look at the growth in the market and the growth in the state. And so now I think if you take our numbers out, the casinos excluding us in Cripple Creek as a group are down someânot down dramatically, but down some.
Now, itâs not an analogous group. Like the Century Casino is right across the street from us, and Century on their earnings call said theyâre doing well in Cripple Creek. Well, of course they are. Our restaurants get jammed. We canât accommodate everybody for lunch, and they go across the street to Century because they have a decent restaurant for lunch.
The Double Eagle, whoâs two blocks away from us, is probably not getting that sort of spillover, and Iâm guessing they may be down. And the two partners who owned it have both passed away, so theyâre operationally in a bit of flux.
The Golden Nugget, which acquired the Wildwood, theyâre a well-managed company. They brought in good management, and I think theyâre doing well. We kind of welcome that, I think. And then Triple Crown has always been well run. And so, you know, I donât think weâre eviscerating anybody. I donât think we will eviscerate anybody, but we are more than 100% of the growth in the market.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Yeah, and you know, you always get a little bit of an impact in the short term, but I think a year, two, three years from now, when everyone looks back, I think everyone in the market will say, wow, this market grew pretty much entirely because of this new opening.
Daniel R. Lee - Director, President & Chief Executive Officer
Yeah, we donât get all the details in Blackhawk, but I would guess that Monarch is doing very well, has had some impact on Ameristar and perhaps Horseshoe, but not all that much. I think theyâre all doing well. And I think we will do the same over time in Cripple Creek.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Yeah, look, I will tell you if the opposite happened, if we opened up and you saw a massive decline in our competitorsâthat would have pointed to the fact that maybe this wasnât as under-saturated or marketed as we would have expected. The fact that we have grown this market so much without really any impact on the others just speaks to the depth and the kind of underserved nature of both Colorado Springs and Denver, especially those southern suburbs.
Daniel R. Lee - Director, President & Chief Executive Officer
Itâs actually our strategy. We want to go into underserved markets because you get a higher return on investment in an underserved market than you do if youâre just competing for market share. And so Fort Wayne is the ultimate underserved market, it has no casino within an hour and a half of it. But even in Lake County in Waukegan, weâve been able to generate the revenues weâre generating. I think weâre now one of the higher-revenue casinos in the state, despite being in a tent. And weâve had almost no impact on rivers or, as near as we could tell, the Potawatomi Tribe, who would be our closest competitors. Or even the slot machines in pubs, weâve had very little impact on those. We have grown the market because itâs an underserved market, and we do that as a strategy.
And I got asked the other day about why donât we try to get something on the Strip or in Pike. Itâs not an underserved market anymore. There are 63 Indian tribes in California with casinos. This is a pretty mature market. The returns on investment here are subpar unless you do something like Station with Durango, which was a neighborhood that was underserved, and they went in with a very good product, and theyâre doing very well. But just about everything else in Las Vegas has not gotten a great return. And although we live here and our offices are here, weâve kind of avoided it for that reason.
John DeCree - Analyst
Very good. Thanks guys. Appreciate that.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Thanks, John.
Operator
Thank you. The last question we have comes from Chad Beynon of Macquarie. Please go ahead.
Daniel R. Lee - Director, President & Chief Executive Officer
Hi, Chad.
Chad Beynon - Analyst
Afternoon, Dan, Lewis. Thanks for taking my question. First, I just wanted to go back to Silver Slipper. On one of your competitorsâ earnings calls, they talked about the extraordinary growth at Treasure Chest. And I believe historically there were some markets between Silver Slipper and Treasure Chest that were battleground zip codes. Have you seen any impact since that property went from barge to land-based? And is that something that we should expect in the next couple of quarters? Thanks.
Daniel R. Lee - Director, President & Chief Executive Officer
Yeah, I actually went up and looked at that. Treasure Chest is at the foot of the causeway that goes to Jefferson Parish from the North Shore of Lake Pontchartrain. Itâs a pretty long drive. Our customers tend to be a little more from the eastern part of the North Shore of Lake Pontchartrain. And so they are doing much better on land than they did on the boat. The boat was a 30-year-old dump.
But I think the reason they were incentivized to do that is a little bit hidden. You have to dig a little to find it because itâs overseen by the Racing Commission rather than the Gaming Commission. But Churchill was able to put slot machines in off-track betting parlors, and a lot of those were in Jefferson Parish, which is where Treasure Chest is.
And so, a year and a half ago, Boomtown on the West Bank, which was part of Pinnacle that Lewis and I used to run, and Treasure Chest were both showing big revenue declines. If you just looked at the numbers from the Gaming Commission, you couldnât figure out what was going on. Whatâs happened? Why are they down so much? And it was so much so that I asked one of our people to go down there and sniff around and find out what it was.
He called back and he says, Churchill snuck, I forget how many, fifty slot machines into each of ten off-track betting parlors. No, theyâre historical racing machines, which is a Trojan horse for a slot machine. And they were doing very well. In fact, Iâve heard some numbers that are very strong. Churchill kind of, I think, disguises it because they donât want people to understand what theyâre doing competitively.
And they keep trying to figure out a way to do something similar in Slidell, but the courts have turned them down. So Treasure Chest built a bigger place. I would expect that theyâre getting back some of that off-track betting business from Churchill, because if you have a nicer land-based casino, why would you go to an OTP parlor with a handful of machines? But itâs far enough away from us that it doesnât seem to be having any impact on us.
I will tell you, the Hollywood Casino near us has a new GM. He used to work for us. Heâs a good guy, and he keeps coming out with aggressive promotions. And I think thatâs had a bigger impact on us. I donât know that theyâve all been successful, but after years of dealing with kind of suboptimal GMs, now, dammit, we have a good GM down the street from us. And so weâre trying to up our management team as well. And I think thatâs a bigger impact than Treasure Chest.
Chad Beynon - Analyst
Okay. Thank you very much, Dan. Louis, quick last one, just as you think about the pre-cash flow build in the next couple years. 2025, will there be much higher maintenance CapEx or any project CapEx for the permanent in Waukegan, or will that all be 2026 and 2027 based on where things currently stand with the lawsuit?
Lewis Fanger - Senior Vice President & Chief Financial Officer
So, maintenance CapEx traditionally is closer to $3 million, $4 million a year. Itâs not a giant number. With the new properties, maybe that number edges up a little bit, but itâs still going to be a single-digit number, not 10 or 15. No, no, they are brand new. So most of what you would spend would be more on slot machines versus anything else. You know, for the permanent casino, ask me again in a quarter. We've got.
Daniel R. Lee - Director, President & Chief Executive Officer
It depends on the timing. I mean, if everything came together and you had the financing in June, youâd start spending money in July. But if itâs September, youâd start spending money in October. So how much money we spend in calendar 2025 will depend on when weâve been able to get Chamonix up and the bond marketâs right and everything comes together to get the funding for the permanent.
But this is part of it. We watch this all the time. We have big investments in this company. And itâs like managing the liquidity and looking at the spending and looking at the cash flow. And sometimes the answer doesnât fit calendar years. The answer is we wonât start spending significant money on the permanent until we have the funding to complete the permanent. And we will get that funding when the markets are right and we can show good numbers to address the market right. And we have quite a bit of flexibility when we start. And the same is true of Fort Wayne. We have the flexibility of whatever happens.
Lewis Fanger - Senior Vice President & Chief Financial Officer
So, And the other piece of that is maybe cash taxes. And with these two new properties open, weâre not expecting to pay cash taxes here in 2024. And, in fact, our NOL balance actually climbed with our 2023 financials or, sorry, income tax returns being filed. So we went up from, my gosh, I donât know, was it $13 million or $14 million, up to $27.5 million of NOLs. And so weâll continue to benefit from that with these two large new assets with some pretty big DNA taxes.
Daniel R. Lee - Director, President & Chief Executive Officer
I want to put a lot of people get focused on GAAP and you forget the fact that for tax purposes, when you build a new building, you get accelerated depreciation on an awful lot of the investment. So we end up generating some pretty nice tax losses on these new properties because it ends up a lot of the depreciation gets to be front-end loaded.
Chad Beynon - Analyst
Perfect. Thank you both. Appreciate it.
Daniel R. Lee - Director, President & Chief Executive Officer
Thank you. Okay, thank you everybody.
I apologize for the quarter. We will do better.
Operator
Thank you. Ladies and gentlemen, we have reached the end of our question-and-answer session. I will now turn the call back to Daniel Lee for closing remarks.
Lewis Fanger - Senior Vice President & Chief Financial Officer
I think you said it.
Daniel R. Lee - Director, President & Chief Executive Officer
Yeah, I think I said it. Thank you, everybody.
Lewis Fanger - Senior Vice President & Chief Financial Officer
Thank you, everyone.
Operator
Thank you. Ladies and gentlemen, that then concludes today's conference. Thank you for joining us. You may now disconnect your lines.