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Operator
Good afternoon. My name is Honey and I will be your conference operator today. At this time I would like to welcome everyone to the Zoom second-quarter 2018 conference call. (Operator Instructions). Thank you. I would like to turn the call over to Mr. Frank Manning, President and CEO of Zoom Telephonics. Mr. Manning, you may begin your conference.
Frank Manning - CEO
Okay. Thank you, Honey. Welcome to the Zoom Telephonics conference call for the 2018 second quarter. Today will discuss our profitable quarter, recent product introductions and an exciting pipeline of new products. I'll be referring to a slide show presentation. This presentation is available on our website's Investor Relations section, with a specific address of www.Zoomtel.com/sq218. That's forward slash second quarter 218.
Please read slide 2 when you have time. Our slides and my comments are subject to errors, uncertainties and risks, as detailed in this slide and in our filings with the SEC.
Slide 3 provides some financial highlights comparing Q2 2018 to Q2 2017. Revenues were up 10.2% to $7.5 million. Gross margins improved from 32.1% to 36.3% primarily due to higher sales through Amazon, where we sell direct and enjoy a higher margin than we do in brick-and-mortar stores. Operating expenses as a percentage of sales were basically flat. We reported net income of $47,000 for Q2 2018 compared to a loss of $269,000 in Q2 2017.
Now let's go to slide 4. We made a lot of product development progress in the quarter, but year-over-year sales growth slowed to 10%. The two main reasons for this slower growth rate were specific issues with Amazon and lower sales at Walmart. Our Amazon sales in Q2 2018 were up 56% over Q2 2017, but growth was hurt by buy box issues. First let me explain what the buy box is.
When we have the buy box for a product, that means that Amazon pushes customers towards buying from us rather than from other retailers of the product. Without the buy box for a product, Amazon ads for the product don't run. Our average buy box percentage Q1 2018 was 94%, but in Q2 2018 it dropped to 84%.
This impacted some of our top selling products on Amazon and the buy box issue probably accounted for a reduction in our Amazon sales during the period by between $700,000 and $1 million. We've also lost the buy box sometimes due to Amazon errors, but we continue to get better at dealing with these. Overall we are pleased with the progress we're making at Amazon.
Throughout the period there were a number of encouraging signs in our markets. Sales for our new 24x8 cable modem and cable gateway were good in Q2 2018 and they are ramping nicely. We've also expanded our line of not cable modem Motorola products so that we are now selling three routers, a DSL Gateway, a MoCA adapter and a range extender. Revenues for these not cable modem Motorola products in Q2 2018 were $347,000, up from about zero a year ago. And sales for these products continue to ramp sharply.
We also see potential upside in our revenue outside the United States. We reported $143,000 in the second quarter, but we expect to see significant growth from Canada and Latin America starting in Q4 this year. We also made some -- we also saw some excellent sales growth potential from products that will be shipping by the end of this year. We also see that, I'm sorry, and I'll discuss those later in the call.
Slide 5 shows how quarterly gross profit and gross margin have changed over time and you can see the Q2 margin was reasonable, even with our Amazon issues. You can see our press release for discussion of gross profit and expenses in more detail.
We normally think of our breakeven as about $8 million in quarterly sales. Q2 2018 showed net income of $47,000 with $7.5 million in sales. We benefited partly because of a $262,000 reduction in our sales tax reserve for some states. We have been intensely involved with sales tax payments since April and we now have a much better ability to estimate sales tax liability than we did a few months ago.
Now let's go to slide 6. Motorola brand products continue to drive our growth. We've launched five Motorola products since December 2017, including two new 24x8 cable products, an AC1700 router, an AC2600 router and a MoCA adapter. Every one of these products is well reviewed and ramping nicely.
Slide 7 summarizes our current product line at Amazon. We now have 15 main Motorola products on Amazon; seven are rated Amazon's Choice and eight are among the top 100 -- top-selling Amazon network products. 13 of the 15 products are rated four stars or better and seven out of the 15 are rated 4.3 stars or better. We have achieved these ratings through high-performance products, reliability, excellent customer support and overall customer satisfaction.
Slide 8 shows the growth in Amazon's total sales in two key product categories, comparing Q2 2018 to Q2 2017. You can see that routers without built-in modems have grown 18.5% to $99.9 million per quarter for all vendors supplying those products through Amazon. Cable modems and gateways, a smaller category, has grown 26.1% to $28.9 million. Our growth in both categories has been significantly better than this.
Slide 9 focuses on product plans for cable modems and gateways, by far our biggest product category. An important and challenging product is our first cable gateway with telephone ports. We believe that we're very close to Comcast certification and that this should occur this quarter. The prospects for this product are very good.
We are also working on cable gateways and include mesh routers. Mesh is a big, fast-growing category for routers, but not yet for cable gateways. Mesh routers automatically adjust so that you can walk through your home with a smartphone without changing the wireless network name, with the mesh network gracefully handing you off from one wireless access point to one with a -- to another one with a stronger signal as you move through your home. Zoom has a line of these products planned, but we don't expect these to be shipping until the first half of next year.
We continue to work on increasing shelf space and sell-through. We have excellent shelf space and sell-through in our brick-and-mortar retailers, including Best Buy, Micro Center, Target and Walmart. We also have some key service provider certifications progressing and we hope to significantly increase our sales to service providers starting in Q4 2018. This will remain a very small percentage of our business but we do expect some significant growth starting at that time.
Slide 10 summarizes our product rollout status and expected timeline. We've already talked about the recently completed products, so I'll is on upcoming products. We are very pleased to announce that we've achieved Verizon certification for one of our USB LTE CAT1 modems. Verizon's tests are very difficult and this was a major accomplishment.
Our timing is great; Verizon is in the process of transitioning 100% away from CDMA and our USB modem is a good way to do that for some Verizon customers. Verizon has been very supportive and they've started to send good sales leads. I'll discuss our cellular multi-sensor in a moment.
Our cellular Ethernet modem is progressing and we hope it will ship in Q4 this year. We know there's a good market for this type of product. We have an LTE CAT M1 USB cell modem working in our lab and we have begun certifications on this product, which is 100% our design. CAT M1 is a new technology for low data rate machine-to-machine communications. Verizon and AT&T are pushing CAT M1 hard and we are excited about our CAT M1 product, which works for both AT&T and Verizon.
Some of you have seen slide 11 before. Let me just -- I'm sorry, I got to -- I'm a little out of sync here. The next slide, slide 11, talks about our Motorola cellular multi-sensor which senses a number of important things so you can monitor and protect a home, garage or other facility or vehicle. We have working units but we are continuing to fine-tune the firmware and app. We expect to be shipping in volume in October.
This is an exciting and challenging product and we're working hard to make sure that it works well. We've made huge progress in building a significant base of proprietary technology and we have high hopes for this product and for follow-un cellular sensor products.
Slide 12 shows that our balance sheet remains strong with no long-term debt. Our equity was just under $4 million on June 30. While we are focused on our operations, we do get questions from time to time about our expectations for up-listing to a national exchange. You'll recall that one way to get onto NASDAQ is to have $4 million in equity and 90 straight trading days with a market cap of at least $50 million, which currently amounts to about $3.14 per share.
Overall we feel good about our business. We have a solid base of customers and sales and an expanding line of Motorola products. We are excited about the products we have recently introduced and even more excited about the products that will be shipping soon. We appreciate your interest and support. Honey, now let's turn to questions.
Operator
(Operator Instructions). Matt Campbell.
Matt Campbell - Analyst
I was wondering if you could just expand upon the Amazon issue. You said you were talking about the buy box situation going from 94% to 84% in Q2 and that impacted you $700,000 to $1 million, is that correct?
Frank Manning - CEO
Yes.
Matt Campbell - Analyst
Okay. And so, could you just expand upon your next comment? Because you said you were pleased with the progress at Amazon. Have you figured out how -- rectified that situation? Or could you just expand upon that?
Frank Manning - CEO
Well, there are always Amazon issues, and I can talk about some of the kinds of issues, but we actually have a team of people who watch for those and try to fix them. But Q2 was unusually tough in that regard. And I think the number one biggest problem was that we found that there were some very little retailers that would buy product and just undercut our normal price, and then Amazon would give them the buy box even if they only had three units in stock or whatever.
So, we had -- depending on the day of the quarter, we typically had two or three of our top products savaged by that kind of really disappointing stuff, which hurts Amazon and us, but that's the way their mechanism works.
We've also had specific mistakes where they have a concept called the Andon Cord where any one of a large group of people at Amazon can basically stop shipment if they think there's an issue. And in one case we had a very significant product with an Andon Cord pulled by somebody that completely did it erroneously. So it actually takes a fair amount of time to get that solved and we learned some things through that experience and I think next time we'll be able to fix it faster.
But there is no way I could -- anybody could ever say there won't be any more issues. That would be an impossible statement. But normally we are very good at dealing with the issues. We think we understand the ones we had and we think we're reducing the chance of this happening again. So I think it's unlikely that it will be as bad as it was in Q2 going forward.
Why are we still optimistic about Amazon? Because we still grew our sales dramatically in the last year and they're still a wonderful way to sell product. And the people that go to Amazon see that we have great products, well priced and very well reviewed. So I think the general picture at Amazon is good, but it is very discouraging when you lose significant sales really for fairly crazy reasons, but that's the way it is.
Matt Campbell - Analyst
Well, I appreciate the explanation there. Thank you. And then if you could just comment upon the lower sales at Walmart as well. Were you seeing some irrationality from competition? Can you expand upon that?
Frank Manning - CEO
Well, basically Walmart is in the process of transitioning to a -- one of our products to a faster version, and that's disruptive. And so, I think that was the main thing. But if I look at the -- my account by account, that was our worst comparable in terms of reduction of sales.
And that can also depend on things like whether you are selling in a new product or taking back a product that you're phasing out or whatever. So I don't want to get into all that details, but the basic picture is that that was probably our second biggest issue in the quarter from a sales point of view.
Matt Campbell - Analyst
Well, it sounds like some of these issues are now behind you and you've learned some things from it. Like you pointed out, you've got a lot of new products that are coming online so you you're not relying on one or two products now, so that's a big positive. And with regard to the cellular sensor opportunity, I think you said in your remarks that you're going to be rolling this out in October, is that correct?
Frank Manning - CEO
I think so. And people that follow the Company closely know that it has slipped over time. But I can tell you that a number of us have been using their own sensor, their own multi-sensor, for some months and it works well. There definitely are some fairly easy firmware improvements we're putting in and also some smartphone app improvements we're putting in.
And I think -- I feel fairly certain we'll be shipping in October. I wouldn't want to determine that 100% but I think it's probably over 80%. We feel so good about it we actually have bought the parts for the first run and actually can do that run at the end of this month. But we probably won't do it until we absolutely finalize the firmware.
We've done a lot of testing of it. Generally it's very good, but we feel like this product has really got to be very good when it comes out and we're doing everything in our power to make sure that's the case.
Matt Campbell - Analyst
Yes, it sounds very exciting. And I guess just to expand upon that, last call, from my recollection, you talked about not knowing really what you'd be selling the product for, but in the deck here you're talking about targeting a $100 price point with a $10 per month service fee. So is that (multiple speakers)?
Frank Manning - CEO
And actually, that's correct. Can I just interrupt one second? Actually what we say is $100 with service under $10 per month, and so the word under is important in that case. So I'll just say that it will be between $5 and $10 a month with like a 99% certainty.
Matt Campbell - Analyst
That's fantastic. Thank you for the clarity. Are there partners that you are currently working with? Or you are still trying to develop the right line of partners?
Frank Manning - CEO
When you say partners, what type of partner? For what?
Matt Campbell - Analyst
(Multiple speakers) go to market. How are you going to go to market on this product?
Frank Manning - CEO
Okay, sure, that's a good question. Well, not surprisingly, one of the key channels will be retail, which is our strength. And so there's more and more sales activity and interest in sensors and related products.
And so, definitely retail is a focus. We are not as good at some of the other markets we'd like to reach. Like an example would be people that -- one example would be plumbers. Another example would be contractors who do home improvements. We know those are good ways to sell this kind of product.
On the other hand, we're less good at making that kind of sale. So, we're starting to reach out in those directions and we'll be at a show in Los Angeles, Mobile World Congress, in September. And we have some good context that we'll see there but we also hope to meet some new people and explore some new markets.
Matt Campbell - Analyst
Great. Thank you very much and it sounds like things are starting to really go in the right direction. And it's certainly nice to see you profitable at this level.
Matt Campbell - Analyst
Okay. Thank you very much. Nice to talk with you.
Operator
(Operator Instructions). There are no further questions at this time. Mr. Manning, you may continue.
Frank Manning - CEO
Okay. Thank you. Thanks to all of you for your interest. We look forward to speaking again with you following the issuance of our third-quarter results. Thanks again, bye.
Operator
This concludes today's conference call. You may now disconnect.