Forum Energy Technologies Inc (FET) 2016 Q1 法說會逐字稿

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  • Operator

  • Good day, ladies and gentlemen, and welcome to the first-quarter 2016 Forum Energy Technologies earnings conference call. (Operator Instructions) As a reminder, this conference is being recorded. I would now like to introduce your host for today's conference, Mark Traylor, Vice President of Investor Relations. Sir, you may begin.

  • Mark Traylor - VP, IR

  • Thank you, Terrance. Good morning and welcome to Forum Energy Technologies' first-quarter 2016 earnings conference call. With us today to present formal remarks are Cris Gaut, Forum's Chairman and Chief Executive Officer; as well as Prady Iyyanki, Chief Operating Officer; and Jim Harris, our Chief Financial Officer.

  • We issued our earnings release last night, and it is available on our website. The statements made during this conference call, including the answers to your questions, may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act. Forward-looking statements involve risk and uncertainties that may cause actual results or events to differ materially from those expressed or implied in such statements. Those risks include, among other things, matters that we have described in our earnings release and in our filings with the Securities and Exchange Commission.

  • We do not undertake any ongoing obligation, other than that imposed by law, to publicly update or revise any forward-looking statements to reflect future events, information, or circumstances that arise after this call. In addition, this conference call contains time-sensitive information that reflects management's best judgment only as the date of the live call.

  • Management's statements may include non-GAAP financial measures. For a reconciliation of these measures, refer to our earnings release.

  • This call is being recorded. A replay of the call will be available on our website for 30 days following the call. I'm now pleased to turn the call over to Cris Gaut, our Chief Executive Officer.

  • Cris Gaut - CEO

  • Thanks, Mark, and good morning. I will begin with a summary of our first-quarter performance and make some observations about the current market conditions and outlook and talk about our plan for Forum going forward. Afterwards, I will turn it over to Jim, who will discuss our strong liquidity position, our financial results, and new reporting segments; and then Prady will address our business improvement and operational excellence initiatives.

  • Oil prices reached new lows in the first-quarter of 2016 -- levels that made most E&P activity uneconomic. As a result, oil and gas companies and our service company customers further reduced spending from already depressed levels. This low level of activity resulted in lower volumes for us and a 19% sequential decline in our revenue to $159 million in the first quarter. And our net loss per share was $0.22, excluding nonoperational items.

  • We have taken steps to further reduce our cost structure to address the very low demand volume we are currently experiencing. This helped to limit our decremental margins in Q1, and these cost-saving measures will have a more significant impact in Q2.

  • Despite the very challenging environment, we strengthened our financial position during the first quarter. Forum generated free cash flow after all capital expenditures of $23 million during Q1 and ended the quarter with $132 million of cash on hand. Our strong balance sheet provides us with stability but also allows us to pursue a disciplined acquisition strategy and new product development.

  • We also announced last night that we have acquired a small completion packer products business. We plan to expand this business using Forum's manufacturing capability and sales and distribution network. This acquisition is consistent with our strategy to broaden our offering of downhole tools and completion products to our oil service company customers.

  • We have further increasing our leverage to the industry trend of longer lateral wells and more complex completions. We think there is an excellent early upside in this business once completions activity begins to improve.

  • We also want to provide better transparency for our shareholders to our progress in this area, so we have added a new third reporting segment that brings together our surface and downhole completion product offering. We think this new completions segment will be an important growth engine for our Company and will complement our exposure to the midstream, downstream, and petrochem area in our production and infrastructure segment, and our exposure to drilling consumables and equipment and ROVs in our drilling and subsea segment. Jim will provide more details on our new segment disclosure.

  • Forum's total inbound orders during the first quarter were $141 million. That's an 18% decrease from the level in the fourth quarter. The first-quarter book-to-bill ratio was 88% for the Company as a whole, 86% for the drilling and subsea segment, 89% for the completions segment, and also 89% for the production and infrastructure segment.

  • Orders were down sequentially for all of our upstream products businesses. The rig count has continued its freefall during the quarter, and our oil service company customers remain reluctant to spend on anything that is not absolutely necessary, and they continue to destock their inventory of consumable items. This behavior by our customers will continue as long as drilling and completion activity is declining.

  • Orders for subsea equipment were actually up sequentially, as we received bookings for two remotely-operated vehicles during the quarter.

  • As we look ahead to the second quarter, the constraints on customer spending remain in place despite the recent increase in oil prices. And drilling and completion activity is still declining. As a result, we expect to see our second-quarter revenues decline by about 10%, and we expect our decremental margins to improve on a percentage basis from the 30%s to the 20%s due to our cost reductions.

  • Despite the current challenging environment, Forum is in an enviable position with our available liquidity, cash flow, and strong balance sheet to endure this downturn. Due to our improved cost structure and operational capability and scalability, we have been able to prepare for the anticipated upturn. And we are confident Forum will be an early beneficiary of the market recovery with our focus on activity-based consumable products.

  • Let me ask Jim to take you through our results and financial position. Jim?

  • Jim Harris - EVP, CFO

  • Thank you, Cris, and good morning, everyone. As Cris mentioned, Forum is now reporting its results of operations in three segments versus two historically. The addition of the new completions segment reflects the operational scale in the completions businesses, developed over the years through acquisitions and organic growth.

  • The new completions segment consists of the downhole and well intervention product offerings from the previous drilling and subsea segment and the pressure-pumping consumable equipment and coiled tubing joint venture from the previous production and infrastructure segment. We believe this reporting structure better aligns with the activity drivers and the customer bases for the respective operations.

  • In the supplemental schedules to the earnings release, we have provided the historical quarterly results of the three reporting segments for 2014 and 2015. I will now summarize our results for the quarter, comparing the first-quarter 2016 with the fourth-quarter 2015.

  • Consolidated revenue of $159 million for the first quarter was down 19% sequentially as activity levels have continued to decline. Our drilling and subsea segment revenue of $65 million was down 21% on softer demand for drilling capital equipment and consumable products and lower subsea activity levels. The completions segment revenue of $34 million declined 23% sequentially due to lower completion activity in North America.

  • Our production and infrastructure segment revenue of $61 million was down 12% on lower sales of surface production equipment in the United States, partially offset by increased sales of valves to the midstream and process industries. The net loss for the first quarter was $23 million or $0.25 per diluted share.

  • The quarter included special items totaling $6 million on a pretax basis. The adjusted net loss excluding these items and the associated income taxes was $0.22 per diluted share. The special items were comprised of pretax charges of $4 million of restructuring, primarily for facility consolidations; and $3 million for the write-down of deferred loan costs associated with our credit facility amendment, offset by $1 million in foreign currency translation gains.

  • We strengthened our financial position in the quarter, adding another $23 million to our cash balances. In addition, the amendment of the credit facility in the first quarter substantially reduces the carrying costs for the undrawn revolver while providing sufficient liquidity -- currently over $300 million, including our $132 million cash balance -- to pursue selective acquisitions and to continue to invest in new product development.

  • We are confident in our ability to continue to generate good free cash flow throughout the cycle. While the second and fourth quarters include the outflow for semiannual bond interest payments, which provides an added burden in those quarters, we expect to average around $20 million of free cash flow per quarter throughout 2016, despite the difficult market conditions. In this market, the cash flow will come from working capital reductions.

  • We completed an intensive evaluation of our inventories in the fourth quarter, and we are working across our product lines to convert a substantial portion of our remaining inventories to cash. At current depressed activity levels, by achieving our long-term inventory turns target of 3 times, we have the opportunity to reduce our inventory investments by over $200 million. It will take some time to get back to these levels on turns, and it will likely require some help from the market.

  • In the healthier market in 2014, we achieved consolidated inventory turns of 2.6 times. Our first-quarter operating loss was $21 million, including $16 million of depreciation and amortization, but excluding the special items. And that compares to an $8 million loss from the fourth quarter.

  • Our decremental operating margins of 36% for the quarter on the reduced revenue were in line with our previous guidance of the mid-30% range. Drilling and subsea recorded an operating loss of $9 million. Completions was $6 million, and production infrastructure had operating income of $1 million. On these extremely low plant volumes, we are continuing to experience pervasive labor and overhead absorption issues, but we believe that maintaining the current capability will be critical to our response to the upturn.

  • Our weighted average diluted share count for the first quarter was 90.5 million shares. Net debt at the end of the fourth quarter was $264 million, down $23 million from the fourth quarter as free cash flow after capital expenditures was $23 million in the quarter.

  • Interest expense is expected to be about $6.8 million in the second quarter. Corporate expenses were $6.9 million during the quarter, and we expect corporate expenses to continue to be around $7 million per quarter. Capital expenditures were $4.3 million in the quarter. And our 2016 budget remains approximately $20 million, which is sufficient for maintenance and select investments.

  • Depreciation and amortization expense was $15.9 million for the quarter and should be similar throughout 2016. Our effective tax rate on the first-quarter loss was 31%. For more information about our financial results, please review the earnings release on our website.

  • I'll now turn the call over to Prady to update you on several of our initiatives. Prady?

  • Prady Iyyanki - EVP, COO

  • Thanks, Jim. Good morning, everyone. Let me describe our progress on positioning Forum for the upturn through streamlining of operations, our increased efficiency, product development, and penetration into key new markets.

  • The downturn has accelerated our focus on streamlining of operations, which has resulted in a permanent reduction in our cost structure. We have consolidated our global manufacturing operations and distribution facilities by more than 20% without sacrificing manufacturing capability.

  • We have consolidated almost half of our service centers in the completions segment while maintaining presence in all key basins. As of the end of the first quarter, the consolidation of our operations has been substantial. We have completed the consolidation of our production infrastructure segment product offerings to provide focus on customer synergies and operational efficiencies. We continue to lower our labor overhead and SG&A costs.

  • Some of these cost reductions will return during an upturn, but a significant portion will remain. The permanent cost reductions are attributable to a variety of initiatives, including in the area of procurement, where our team continues to collaborate with the suppliers and consolidate our source base. Despite our reduced purchasing levels, we estimate a 2016 year-end savings rate of 15% to 18% compared to the 2014 procurement pricing levels.

  • We have implemented the widespread use of lean manufacturing techniques that will produce more efficient operations and better cycle times. And we are experiencing good early returns in this area. We expect to have all manufacturing employees trained on lean manufacturing principles by the middle of the year, resulting in tangible cost savings and improved manufacturing cycle times.

  • Our engineering team has increased their emphasis on value engineering, which is both lowering our product costs and also saving operating costs for our customers. We expect all these initiatives will result in more than $100 million of permanent cost savings and will partly offset the declining prices to our customers.

  • An added benefit of these initiatives has been the impact on the safety of our employees. The measure of the positive impact of these initiatives will be magnified as the activity picks up and positions Forum for higher incremental margins and the eventual recovery.

  • Now I will discuss our positioning for the upturn and selective investments. In anticipation of the recovery, Forum is making several investments, including expansion in the middle east and in the midstream and downstream sectors as well as developing new products. We are building our team in the Middle East and expanding our operations, and we expect to at least double our market share in the next 3 to 4 years.

  • We will continue to expand our product portfolio through acquisitions and product development. We plan to commercialize about 20 new products in 2016. I'm confident that we'll be able to differentiate and improve our market presence significantly when the market recovers.

  • I will now turn the call back to Cris for concluding remarks and moderate Q&A.

  • Cris Gaut - CEO

  • Thanks, Prady. At Forum, most of our time since oil prices began their collapse in 2014 has been dedicated to taking the necessary steps to improve our cost structure and our operating capability and to maintain our strong financial position. With that foundation in place for the last few months, an increasing amount of time has been spent planning for the recovery, which is likely to begin before long in the North American onshore market.

  • Our consumables-based product offering and geographic concentration mean that Forum will participate directly and meaningfully in the leading edge of that recovery. And we plan to be prepared to exploit the opportunities it will present.

  • I want to thank our employees for placing Forum in this strong position. Thank you for your interest. And at this point, we will open the line for questions. Terrance, please take the first question.

  • Operator

  • (Operator Instructions) Jim Wicklund, Credit Suisse.

  • Jim Wicklund - Analyst

  • I love your comment, Cris, on we're planning the recovery, which should begin before long. Your lips to God's ears. We actually think North American spending will bottom this quarter, but I'm an optimist.

  • The issue is pace of recovery. You know, we keep hearing from all the E&P companies that they don't have any liquidity through the rest of the year. Can you kind of walk us through how fast this thing could improve over the next two years?

  • And more importantly, because you're positioning yourself to take advantage of it, do you have enough -- are you as ready as you might need to be, or is this going to be a very gradual recovery that's going to be staged, and you're safe with your current planning?

  • Cris Gaut - CEO

  • Yes, Jim, I think it's a real issue about financial resource availability to the industry as a whole, particularly among the operators and some of the service company customers, particularly as it regards expansion. But I think for Forum, the key factor will be getting to a point first of sustaining and maintaining the equipment and keeping it working, whereas for the past year it's been, gosh, our customers are thinking about parking equipment and therefore don't need to plan for sustaining and maintaining. So that alone would represent an uptick in orders for us, if we just get to the stability part.

  • But to your point, yes; when we do see first an increase in completions, well completions activity, that will involve putting stacked equipment back to work. I think there's been a substantial amount of destocking that's taken place, particularly in the pressure pumping area; and maintaining the equipment, where putting an incremental fleet back to work will involve resupplying that rig, that spread, with a lot of the things that we produce on the surface, and then on the downhole side as well. So I think that will result in a step change in orders for us.

  • And yes, I think that we are ready for that. As Prady said, we have made sure that we maintain our capability. Prady, you can address that.

  • Prady Iyyanki - EVP, COO

  • Jim, I think what we're hearing from our customers is -- you know, you hear from 45 to 55 depending on who the customers are. They'll start completing some projects. And any pop in the activity at these depressed levels helps us from an incremental margin standpoint. But from an execution standpoint, our constraint will not be rooftop; it will not be equipment; it will not be people, initially. But even if it is a 30% pop in the activity, we can execute without adding minimum number of people, because most of our operations are on a reduced schedule.

  • Jim Wicklund - Analyst

  • That's helpful.

  • Prady Iyyanki - EVP, COO

  • A 20% pop is easier, and then overtime on the top, right?

  • Jim Wicklund - Analyst

  • Right.

  • Prady Iyyanki - EVP, COO

  • Which also buys us some time to start recruiting people. But we also have a huge inventory which will be the first phase of depleting the inventory.

  • Jim Wicklund - Analyst

  • Okay. That's very helpful, Prady. I appreciate it. My follow-up, if I could: in talking to a couple of merchant bankers and M&A specialists in the last couple of days, they are now drowning in deals when they were playing tiddlywinks nine months ago. And you just completed a deal. So it sure feels like the bid/ask spread is narrowing in M&A in stuff that you are looking at? Would that be right?

  • Cris Gaut - CEO

  • Jim, I think we will be moving into a more active period in acquisitions here, yes. And to put the acquisition that we've just done in context, I think the advantage that we have there is what we've done here is buy a business, but we have bought the inventory. We bought the know-how; we bought the IP. But in this part of the market, one doesn't need to buy the facilities and everything that goes with a fully complete stand-alone business, which would be of more interest to the kinds of buyers that you're talking about.

  • We are already have that productive capacity. So we are buying more the -- a product that we can make and we can distribute. And gosh, as I look around, I think there are quite a few situations where service companies over time got into some manufacturing businesses which are, at this point in the cycle, a burden to them.

  • Jim Wicklund - Analyst

  • Understatement, yes.

  • Cris Gaut - CEO

  • And what we can do is -- you know, they got into those businesses so they could supply their own operations. What we can do is take that off their hands. You know, obviously, there are synergies since we have available manufacturing capability. We can supply that service company with their needs going forward. But we can do what they couldn't do -- is sell to their competitors and leverage that more broadly.

  • So I think there are quite a few opportunities there. And that's a different kind of deal than the PE folks would be looking at.

  • Jim Wicklund - Analyst

  • Did you buy all of Team's packer business?

  • Cris Gaut - CEO

  • The wholesale packer business that -- kind of the standard packers.

  • Jim Wicklund - Analyst

  • I know it, I know it, I know it. Okay.

  • Cris Gaut - CEO

  • Okay.

  • Jim Wicklund - Analyst

  • Good job, good job.

  • Cris Gaut - CEO

  • Thanks.

  • Jim Wicklund - Analyst

  • Okay, thanks, guys.

  • Cris Gaut - CEO

  • Thanks, Jim.

  • Operator

  • Blake Hutchinson, Howard Weil.

  • Blake Hutchinson - Analyst

  • First, I wanted to start with Jim's commentary that you've done another kind of intensive look at the inventories on hand. And as we relate it to the new reporting segments. would you still say that the preponderance of that inventory lies within what we now see as the completions segment? Or maybe kind of rank where your inventory has held upon re-examination.

  • Jim Harris - EVP, CFO

  • Yes, Blake, I'd say the biggest opportunities are going to be in the completions segment and the D&S segment for inventory reductions. We do have opportunities across the product lines, but those would be the two segments with the most opportunity.

  • Cris Gaut - CEO

  • Now the valves business, of course, that being a sell-from-stock business as well -- we have large inventories there, but given good, stable, strong demand, which you don't really need to resupply, and they're more in a steady-state, whereas the others -- what you're saying, Jim, can bring down inventories and would be a source of cash.

  • Jim Harris - EVP, CFO

  • Absolutely.

  • Blake Hutchinson - Analyst

  • Okay. And then I guess with the reorg also, trying to help us understand how these different businesses might move at different paces, the completion business looks like the obvious first mover. At that size, do you really need not just an improvement there, or the aggregate number really just needs to be a lot higher to start to drive inventories? Or do you think just small increases will have a more profound effect on the inventory that you move?

  • Cris Gaut - CEO

  • It's all about volume here, right. That's -- all we need is volume. So, I mean, we've provided some historical numbers. You can see how much bigger the volumes were in 2014 and then the early part of 2015. So once we get back to the point where we are completing wells again, man, there is a lot of potential in that business. And it's just volume.

  • So are we doing intensive completions? Are we doing a lot of stage counts per well? Are the laterals getting longer? I think we all know the answer to those questions is yes.

  • Blake Hutchinson - Analyst

  • Great. And then just finally for Prady, maybe. As we look at this reorg, we've been talking about kind of all of your initiatives in terms of purchasing, sales, distribution, service center consolidation as kind of a network-wide. But is the reality that when we think about the issues of managing through the downturn, that each one of these divisions kind of has its own distinct silo in all of those regards? Or should we still think about this as a full companywide effort? Thanks. I'll hang up and listen.

  • Prady Iyyanki - EVP, COO

  • I think it's a great question, Blake. I think some of the initiatives which we started, like the procurement and lean, have been across the product lines, which we started even before the downturn started. But let me give you a specific example.

  • The production infrastructure segment is what we have consolidated under one leadership just in the last few months. And if you look at it the past, there was a functional team for each of the two product lines, and there were two leaders. But if you look at that segment, the customer base is, you know, upstream, midstream, and downstream. So the customer base is exactly the same.

  • So there are synergies on the commercial side by pulling those product lines together in the case of production infrastructure, and also there are synergies in the cost by consolidating the organization. So on one front, we are getting the cost synergies. On the other front we will maximize our commercial synergies since the customer base is the same.

  • Operator

  • George O'Leary, TPH Company.

  • George O'Leary - Analyst

  • Curious on my end -- I think most of the discussion so far has been kind of North-American-centric. As we have progressed through earnings season, we've heard more and more on the international pricing dynamics starting to head south. And just given your -- given you do play in the international markets, what are you guys seeing on the international pricing front?

  • Cris Gaut - CEO

  • Well, again, let me stress that for Forum, the issue is more volume than price. And that's the big difference for a manufacturer of consumable products company versus a service company.

  • On the international side, volumes are declining. Activity is declining. I mean, the one more stable area is the Middle East. We know that. But it's not a matter that we're going to sell more if we cut the price. People either need these products, or they don't. Price is not the determinant here.

  • So -- the valves side, I think we've got a lot of potential to expand that business, as well as in our drilling and subsea business. That's the other international-oriented side of things. And, Prady, you've been driving an initiative in particular you could talk about.

  • Prady Iyyanki - EVP, COO

  • I think to Cris's point, our valves business is predominantly a North American business, and we're in the process of globalizing the business. And the supply chain is -- most of the supply chain for that business is Far East. So they are pretty competitive.

  • On the other sectors -- like, for example, on the downstream sector, we have a product portfolio of electrostatic equipment which we are in the process of globalizing. And I think Middle East is a great opportunity. Saudi Aramco alone have got 45 refineries which they're trying to capitalize.

  • But there are several other product lines, like even the downhole product line -- have done a good job of globalizing it. I think more than 40% of their top line comes from outside the US. But we still have opportunity to globalize outside North America.

  • On the pricing front, I think the pricing we are seeing on the international side is not too far away from what we're seeing in North America. Probably the only difference is in some product lines, we are seeing some competition from Far East, just because the downturn. And that's the only impact on the international side. But on a pricing standpoint, what we're seeing is North America is -- international is not too far away from that.

  • Cris Gaut - CEO

  • And the additional people resources that we are putting into the Middle East, I think, will help us drive each of these businesses that you're talking about.

  • George O'Leary - Analyst

  • Great. That's helpful color. And then you guys mentioned another round of cost cuts in the first quarter. And as I seem to understand in the -- late last year, it seemed like you guys were kind of approaching the end of the runway from a cost-cutting standpoint. I realize activity reached levels that are lower than most folks expected, so a second round was needed.

  • But what -- maybe if you could walk through, Prady, some of the incremental cost cuts that you put in Q1, and what those really were? And maybe further outline how you are maintaining your capacity for the rebound in the wake of incremental cost cuts that you've recently made.

  • Prady Iyyanki - EVP, COO

  • Yes, as you know, from Q4 to Q1 there was another 30%-plus sequential decline on the rig count. So we had to look to the costs again. But you know, the focus area for us was we executed two more consolidations in the first quarter.

  • We also put the production infrastructure business segment together, combining the valves business and the production equipment, and also some exposure in the downstream side. So we got some cost synergies there. I mean, we have reduced our SG&A again sequentially from 4Q to 1Q.

  • But listen, if I had to break the cost activities, I would break it in two pieces. One is reacting to the market, where we have scalable business. And the second piece, which is the important piece, is the efficiency. Right?

  • And that efficiency will continue throughout 2016 and 2017. We will keep making that business more efficient by streamlining our operations, using the lean principles, consolidating our operations. That initiative will continue throughout 2016 and 2017 -- which we were planning to do anyways, but the downturn has just accelerated that activity.

  • George O'Leary - Analyst

  • Thanks very much, Prady. Thanks, guys. That's all for me.

  • Operator

  • Sean Meakim, JPMorgan.

  • Sean Meakim - Analyst

  • So this earnings season a lot of your oil services customers have been talking about the pickup in dialogue they're having with their E&P customers about the second half. Certainly, a lot of your opening remarks were focused on the recovery.

  • I'm just curious if you could characterize how those customer conversations are going within oil services? And then maybe perhaps contrast that to -- just under a year ago, the last time we were having -- we were on this potential road to recovery.

  • Cris Gaut - CEO

  • Yes. Well, I would also say that the service companies have also -- many made the statements that their visibility is still pretty poor, that they're working kind of week to week. Yes, there are more conversations with the E&P companies that if, provided prices hold at certain levels, then they will start doing something and kind of be ready. But it still has that conditional aspect to it.

  • And I do think that most of our customers are going to have a down second quarter compared to Q1. And certainly, cash is still a big concern across the industry for our customers and their customers.

  • Now having said all that, though, it is, I think, a positive that the E&P companies are at least talking conditionally about the circumstances in which they would increase activity and asking their customers to be ready. I think that -- it is, I think, a different mentality that those companies have versus a year ago, when they thought they could just kind of tough their way through it, and all it would take would be just pushing down service costs one more time.

  • They -- the E&P companies have been through a really tough time and have, as a result, come out of it with more efficiencies: selective on where their operations are active and making their own operations more efficient. Not just relying on getting the service companies and the drilling companies to cut another X percentage of their costs.

  • So that will be healthier. I think it improves the economics for the E&P companies. And that will be, I think, beneficial for the entire industry.

  • Sean Meakim - Analyst

  • Understood. Yes, that's all very fair. And then I just -- one of the -- I was reading your opening remarks; I thought the Middle East market share plan was pretty interesting. I was hoping maybe we could just dig into that a little deeper. Just some of the puts and takes about how to bridge the gap from here to where you want to be in a few years?

  • Prady Iyyanki - EVP, COO

  • Yes, I think the opportunities we have in the Middle East are on a few product lines. I think on the completion of product line with the downhole products, we have opportunities on the completion products.

  • On the valves front, we are not present in Middle East. Saudi Aramco alone buys up billions of dollars of valves. And then if we take the Middle East altogether, they buy a lot of valves. And we're not present today in the Middle East, and we'll take the opportunity of that.

  • Cris Gaut - CEO

  • Yes. There are huge petrochem and refinery projects underway in the Middle East, so they can sell more higher value products rather than just exporting crude, as you may know. And gosh, that potential demand -- it represents a great opportunity for us.

  • Prady Iyyanki - EVP, COO

  • Absolutely, Cris. And also there are several refineries in Saudi Aramco alone -- 45 refineries, and they are all at a point where they need some upgrades. And we do have a few products which pull into that space. And we will maximize the product portfolio in the Middle East on the downstream front apart from the upstream front there.

  • Cris Gaut - CEO

  • Yes. And then even on the drilling side, although there are certainly not much in the way of new rigs being built offshore or onshore US, the one part of the world where there is interest in the new generation on more efficient land rigs is the Middle East. And so we are producing some drilling capital equipment for those additional new generation rigs going into that market. And it looks like that will continue.

  • Sean Meakim - Analyst

  • Those are all very good points. Just one other thing I'd like to ask about specifically on the Kingdom. You know, historically if you think about the valves business, that's been a pretty concentrated market.

  • And you know, it's tough -- barriers to entry there are pretty high. It's tough to kind of get in there. But certainly Aramco has been signaling a desire for more partners to bring more folks in there. Any detail you can give us on kind of how those conversations go or kind of how that environment looks maybe versus how it could have looked a few years ago?

  • Prady Iyyanki - EVP, COO

  • I think it's a great question. In fact, the last point you made is the important point -- is, I mean, the Saudi Aramcos -- the Kingdom's focus now to localize and also to create more of a manufacturing kind of industry in the Kingdom will play to our strengths. Because right now for us, the Kingdom is pretty much a greenfield. And we do have the opportunity to play to the initiative of Kingdom. As they would like to localize some of the manufacturing, I think we could play a role there.

  • Cris Gaut - CEO

  • Both on the direct sale aspect, but also selling to the V&C contractors who are building a lot of this stuff. So we could attack it from both sides.

  • Sean Meakim - Analyst

  • Yes, that's all, very, very interesting. Okay, great. Thanks, gentlemen.

  • Operator

  • Connor Lynagh, Morgan Stanley.

  • Connor Lynagh - Analyst

  • Yes, thanks. I just wanted to touch maybe on the segment reorganization here. Could you guys frame for us the capital versus consumable or short-cycle exposure in each of the segments?

  • And then can you help us think through -- how separate are these cost structures? So I think we're all sort of under the assumption that completions accelerates first here. What kind of margins can you get in that segment if some of the more capital-exposed ones are slower to accelerate?

  • Cris Gaut - CEO

  • Yes, so the completions business is very largely consumable products. In the back of the press release we provide historical information on each of the segments. And if you look back there on completions, including the margins, you can see what the margins were like.

  • And that was not capital equipment oriented. That is the margins on the consumable business when well completions are taking place. So I think there's a lot of potential there. And it's volume driven. It's volumes; that's what this is about is volumes.

  • In the drilling and subsea segment, we -- the subsea business of drilling and subsea is about half capital equipment. The drilling portion, you know, if you look back in 2014 and 2015, was probably a third of capital. It would probably be less this year.

  • And then over on production and infrastructure, if you look back historically, you know, 40% to 50% was the well site production equipment business. It's just -- although capital, it's a different kind of capital there. Every new well requires that well site production processing equipment. So in my mind, it's not unlike the other things that go typically down a well and stay there. The production equipment goes at the surface of the well and stays there, like a wellhead or something. And every well needs it.

  • So it's very much activity driven. And as these, you know, 3,500, whatever it is number of ducts get completed, they're all going to need that well site production equipment.

  • Connor Lynagh - Analyst

  • Okay. And then on the second part there, can you help us think through how separate the cost structures are, and how your margins can look in one versus the other? You know, are you sharing a lot of facilities here? Are these very separate? Just trying to think through what we should think about as activity accelerates.

  • Jim Harris - EVP, CFO

  • Yes, so Connor, Cris referenced the historical information on the completions segment. That has historically been our highest margin product lines. It currently -- because it is so activity-based, it's suffered the most decline in terms of revenue and margins. But the expectation is as we see a recovery, those margins will improve as we have more volumes going through our plants.

  • So we expect to see that go back up more towards the high end of the margins. So I'd say the most opportunity is within that product line. And then you can see how the other margins have behaved. Our expectation is that even without full recovery of pricing that we have lost during the downturn, we should be able to get back, in a healthy market, back close to the 20% EBITDA margins. But maybe not all the way there, even without full recovery of pricing.

  • Connor Lynagh - Analyst

  • All right, that's helpful. Thanks a lot, guys.

  • Operator

  • Rob MacKenzie, IBERIA Capital.

  • Rob MacKenzie - Analyst

  • I guess my question is probably for Prady. One of your larger competitors in the pressure pumping equipment space recently commented that he thought that the state of the industry's treating iron was pretty dire across the board. Would you share that assessment? And if so, how much activity in terms of pickup in completions do you think it's going to take to start seeing some new orders in that business for you guys?

  • Prady Iyyanki - EVP, COO

  • Rob, I think on the pressure pumping standpoint, I mean, that business has been hit the hardest. Not only from an activity standpoint, but also from a pricing standpoint. So I do agree with that.

  • But also, as you know, a significant portion of the fleet which exists today -- we don't expect the fleet to come back. And the amount of cannibalization and destocking which has been done in that space, even if the customers would want to get it back to the configuration they want, I think after the first phase of [litter of] investments, I think they need to start looking at capital investments maybe 18 months or two years down the road once the recovery starts happening.

  • But the reason why we are excited about that space is some of the products we are commercializing is one that -- the frac pad for pressure pumping equipment -- it's not durable. And some of the products we are commercializing in that space are much more durable, in some cases 2x the life, in some cases to 3x the life. And these are the floor ends, these are the power ends, these are the valves which go into that space. So when the market does turn, and the destocking and cannibalization takes its course, especially with the J-Mac acquisition, we do have the complete portfolio of the pressure pump. And we'll take full advantage of getting market share there.

  • Cris Gaut - CEO

  • But we do think that there's been a lot of destocking. Most of probably any of the sectors we serve in the pressure pumping consumables. So we would agree with that.

  • I saw one statement from one of the big pressure pumping companies; they were asked how much it would cost to put a frac fleet back to work if they needed an incremental fleet, and they were saying more than $1 million. And a lot of what they would need to do that is the kinds of things that we sell.

  • Rob MacKenzie - Analyst

  • Right, exactly. And so the second part of my question would be: what kind of uptick in completions levels or activity do you think it would take to start kicking off that investment?

  • Cris Gaut - CEO

  • You know, even if activity kind of stabilizes, it would be a positive rather than continuing to stack equipment and be able to take the treating iron off of a -- and the manifold trailer off of a stacked bed of equipment.

  • But once we start working down this inventory of ducts, that will require some equipment going back to work. There's not a lot of that available inventory to support. And it would need to be purchased, and we've got it on the shelf.

  • Prady Iyyanki - EVP, COO

  • And what we're also hearing from our customers is probably the first space of recovery would be anywhere from $150,000 to $250,000 of spend initially for them to get going. And as the cash situation improves, to Cris' point, they need to make a decision of doing the capital spend, which is $1 million plus, which makes them much more efficient. But that's the second phase, which is maybe anywhere from 15 to 18 months once the recovery starts.

  • Rob MacKenzie - Analyst

  • Great, thanks, guys. That's all I had left.

  • Operator

  • Michael LaMotte, Guggenheim.

  • Michael LaMotte - Analyst

  • Thanks. Good morning, guys. Maybe I can follow-up on Connor's question first by -- if I think about what the incrementals could look like over the next few quarters of recovery, obviously, sales of finished goods out of inventory will have very high incrementals. But if I think about the run rate after kind of that initial push, maybe the way to tackle that is: what's the current mix of fixed versus variable costs in each of these businesses?

  • Cris Gaut - CEO

  • So there's a lot -- like any manufacturing company, when volumes are very low, there's a lot of unabsorbed costs. So initially the labor, the fixed costs -- those wouldn't change. You just able to actually be more productive, right?

  • The only incremental costs would be the material costs, which you would take out of inventory and charge to the product.

  • So yes, the incrementals would initially be quite high. And it would continue like that for a period of time.

  • Michael LaMotte - Analyst

  • Upwards of 30% increase in activity, per Prady's comments earlier.

  • Prady Iyyanki - EVP, COO

  • Yes.

  • Cris Gaut - CEO

  • Yes, that's why I say this is about volume.

  • Michael LaMotte - Analyst

  • Right.

  • Cris Gaut - CEO

  • And unlike service companies, we don't need the price recovery to get high incrementals.

  • Michael LaMotte - Analyst

  • And then on a run rate, once you sort of get that initial 30%, fixed versus variable will change. On a normalized basis, what is roughly that mix?

  • Cris Gaut - CEO

  • Yes, at some point we need to add the labor, right? And initially that's going to be existing folks getting to full schedules, and then some overtime, which they would love to have. And then adding back some additional people. So the incremental cost than would be labor, but still would have good incrementals associated with it.

  • Jim Harris - EVP, CFO

  • A very, very high proportion of our costs are variable. So that's was enabled us to adjust our cost structure in the downturn is to take out those variable costs. I mean, across the product lines it varies, but on average about 75% of the cost is materials, and the rest is that labor and overhead.

  • And our fixed costs for our plants -- it's relatively low, hence the low capital-intensive model that we have. And that's why we generate such high free cash flow. So it's a highly variable cost structure.

  • Prady Iyyanki - EVP, COO

  • Yes. On the cost base, the only point I'll make is both on the variable side and on the fixed cost side, as we mentioned, some of the cost will not come back. And that were the permanent cost reductions. With the consolidations, with the efficiencies and with the streamlining the organization, that cost will not come back, ever, in the system.

  • Michael LaMotte - Analyst

  • Right. And I would imagine, too, that your labor productivity is going to be a lot higher with the lean manufacturing this time around.

  • Prady Iyyanki - EVP, COO

  • Correct.

  • Michael LaMotte - Analyst

  • So a lot of leverage on that.

  • Prady Iyyanki - EVP, COO

  • Yes, absolutely.

  • Michael LaMotte - Analyst

  • Okay. Prady, a follow-up for you. As you have consolidated the supplier base, can you talk about the health of that group and their ability to ramp up with you as the cycle starts to come back here? Do you see any potential risks of bottlenecks upstream?

  • Prady Iyyanki - EVP, COO

  • No, it's a great question. To be honest, that is one thing we've been focused on for the last six months is our constraint will not be the process, the equipment, the people piece. It could be supply chain if we don't manage it well, and that's what we've been focused on for the last six months. We have seen them exhausting the raw material and whatnot, which could increase the lead times.

  • So we are putting contracts in place and aligning with the right source base who have the financial strength to also survive not only the downturn, but it can also partner with us during the upturn. So it's a great point. And our procurement team has focused on it for the last six months to make sure they don't become our constraints.

  • Michael LaMotte - Analyst

  • Super, okay, thanks so much.

  • Operator

  • John Daniel, Simmons.

  • John Daniel - Analyst

  • Cris, you noted a high level of inventory on the ground within the completions group, and I think most people appreciate the falling levels of cannibalization in the frac market. But when the frac industry decides that it's time to put the equipment back to work, it needs those necessary component parts to reconstitute the idle fleets. It doesn't sound like there will be much of an issue accessing the needed components. You think that's a fair statement?

  • Cris Gaut - CEO

  • Yes.

  • John Daniel - Analyst

  • Okay. You mentioned also that the new components -- you know, fluid end valves have, call it, 2 to 3 times the life. As you and your peers make better equipment, do you then see that longer useful life as a potential risk factor with respect to demand for capital equipment -- you know, post the restocking/rebuilding phase? Customers need less, because it's a better product.

  • Cris Gaut - CEO

  • Yes, but gosh, that's the nature of this business, right? And we're all trying to become more efficient. And we need to, or you get left behind. On the other hand, John, as we do more stages and we get back to more pumping hours, more uptime on the pumps, less time moving between wells, more pads; and, of course, pumping more sand is harder on equipment. So there are some other factors there as well. So I think we'll be okay. But it's just -- that's the nature of the industry.

  • Prady Iyyanki - EVP, COO

  • The only point I'll make is I think when you are launching new products which are much more efficient, the players who gain more are the ones who have got more market share, and we have more market share.

  • John Daniel - Analyst

  • Okay, fair point. Just a last one for me. That newer generation equipment, if you will, that has the longer lives, about when did you start really introducing those products? And is it safe to say -- I would assume those products carry higher margins. I'm just trying to think, as we go forward, when times are good again if your margins could be better than what they were 2 to 3 years ago because of product mix.

  • Cris Gaut - CEO

  • Yes. So on the power end side, it was with our acquisition that's a year old. And the development we've done since then on that power end, which we think will be best-in-class in terms of durability and horsepower -- or, you know, higher horsepower, longer durability, cut down on the number of pumping units. And then on the fluid and, that's a constantly drive -- constant drive for improvement. And that's an ongoing thing.

  • And so it's a combination of volume, market share and price, John. But gosh, it's not much mileage in talking about our pricing strategy though.

  • John Daniel - Analyst

  • Okay. Fair enough. Thanks, guys.

  • Cris Gaut - CEO

  • Thank you, John.

  • Operator

  • Marc Bianchi, Cowen.

  • Marc Bianchi - Analyst

  • Thank you. First question: on the guidance you provided for second quarter, average rig count seems to be declining in the second quarter about as much as it did in the first quarter. So why would your revenues decline at a shallower pace than they did in the first quarter? I would think that the relationship would be sort of one-to-one.

  • Cris Gaut - CEO

  • Yes, so not all of our businesses are tied to upstream North America. You take the valves business, for instance, with the growing number of petro chem and downstream projects. We're getting good activity there, and I think that will help.

  • Actually, you know, the subsea business -- that is not solely an oil and gas market. Our subsea equipment is used in other places for other markets that are away from oil and gas. So that's where were having some success, and that's part of the answer as well.

  • Marc Bianchi - Analyst

  • Okay. So there is actually kind of a shift in mix as we move from the first quarter to the second quarter? Because I would suspect, otherwise, that that really wouldn't have changed. Okay.

  • Cris Gaut - CEO

  • Yes.

  • Marc Bianchi - Analyst

  • And then just on the M&A capacity for sort of the rest of this year into 2017, I think you kind of did 150, 200 in the 2012/2013 time frame. What's the bank's appetite to kind of allow you to do those sizable deals? And then how are you thinking about equity issuance to try to fund some larger deals?

  • Cris Gaut - CEO

  • Yes, I think we're going to be very disciplined in the acquisitions side, and cash is for everybody a scarce resource. We don't contemplate an equity offering; however, if in order to get an acquisition done, some portion of equity would help -- you know, we have -- pay off some debt and then issue some amount of equity to allow, say, a PE firm to trade out of their private equity and the struggling entity, to give them some upside. That might make sense for us, for instance. So those are the kinds of things we would consider.

  • Marc Bianchi - Analyst

  • Okay. Well, great. Thanks for that, Cris. I'll turn it back. I guess we're at the top of the hour here.

  • Cris Gaut - CEO

  • Great, thanks.

  • Mark Traylor - VP, IR

  • Terrance, we'll take one more question, please.

  • Operator

  • Mike Urban, Deutsche Bank.

  • Mike Urban - Analyst

  • Thanks for sneaking me in. So kind of just a macro-level question. So you changed the reporting structure with a greater emphasis on completions, did a small acquisition in the completions business. In addition, just the greater transparency that you alluded to earlier -- is that also a recognition of the change in the industry that we've seen since the downturn in terms of the secular drivers?

  • I think there is a view out there that at least initially there's a greater focus on completions, greater completion intensity relative to, say, drilling; and then certainly a debate out there about where offshore and deepwater and subsea sits on the cost curve. We tend to be a little more on the bullish side, but even so, it's going to take a while to recover. So I guess the question is: is that just a reflection of the opportunity near-term? Or are you seeing kind of a structural shift in the industry that's happened as a result of the downturn?

  • Cris Gaut - CEO

  • Yes, I mean, that's a bit of a chicken-and-egg question, Mike. But I would say that from the time we put Forum together six years ago, what we did not start with -- and businesses we got in through our first acquisitions -- was the completions space, because we saw the fundamental opportunities as more of the drilling and completions spend by the operators was moving towards the completions part.

  • And we have continued to build that business through acquisition and internal product development. So I think this change in segments is a reflection of our strategy, but that strategy is also reflective of how the business is changing.

  • Mike Urban - Analyst

  • Okay, got you. And then last one for me, more of a housekeeping kind of thing. You gave some color on how the revenue mix might shift a bit sequentially, and you did give some guidance on the overall decrementals. Is the segment-to-segment variation in the decrementals -- is that going to be entirely a function of the volume, as you said a couple of times on the call? Or are the -- some of the cost-cutting initiatives more heavily focused on one segment versus another?

  • Prady Iyyanki - EVP, COO

  • Well, I think the decrementals -- to Cris's point, I mean, some product lines like valves, there's going to be a -- we expect valves to do much better, primarily because of the petrochemical buildout and some of the activities on the downstream side, which is helping the rest of the portfolio. But your point on costs is we've reduced our costs significantly in the first quarter, and we continue to do that in the second quarter. Primarily all our efficiency initiatives are coming to fruition.

  • Cris Gaut - CEO

  • Yes. The cost savings have been spread across the Company; probably less in the valves business, just because that business has been so stable. But it's really about the volume, I would say, Michael.

  • Mike Urban - Analyst

  • Okay. So the relative decrementals should more or less track the sequential --

  • Cris Gaut - CEO

  • Volumes.

  • Mike Urban - Analyst

  • -- volumes. Okay. All right, that's all.

  • Cris Gaut - CEO

  • Thank you. Well, we appreciate everyone's participation and good questions and looking forward to talking with you again soon. Thank you.

  • Operator

  • Ladies and gentlemen, thank you for your participation in today's conference. This concludes the program; you may now disconnect. Everyone have a great day.