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Operator
Good morning, everyone, and welcome to FARO Technologies conference call in conjunction with its second-quarter 2014 earnings release. At this time, all participants are in a listen-only mode. Later you will have the opportunity to ask questions during the question-and-answer session. (Operator Instructions).
Please note this call is being recorded. For opening remarks and introductions, I will now turn the call over to Vic Allgeier. Please go ahead, sir.
Vic Allgeier - IR
Thank you and good morning, everyone. My name is Vic Allgeier of the TTC Group, FARO's investor relations firm. Yesterday after the market closed, FARO released its second-quarter results. By now you should have received a copy of the press release. If you have not received the release, please call Nancy Setteducati at 407-333-9911.
The press release is also available on FARO's website at www.faro.com. Representing the Company today are Jay Freeland, President and Chief Executive Officer, and Peter Abram, Senior Vice President and Chief Financial Officer. Peter and Jay will deliver prepared remarks first and will then be available for questions.
I would like to remind you that in order to help you understand the Company and its results, management may make some forward-looking statements during the course of this call. These statements can be identified by words such as expect, will, believe, potential, continue, predict, target, growth targets, goals, guidance and similar words.
It is possible that the Company's actual results may differ materially from those projected in these forward-looking statements. Important factors that may cause actual results to differ materially are set forth in yesterday's press release and in the Company's filings with the Securities and Exchange Commission.
I will now turn the call over to Peter to review the financial results for the quarter.
Peter Abram - SVP & CFO
Thank you, Vic, and good morning, everybody.
Sales in the second quarter of 2014 were $82.1 million, an increase of $13.7 million or 20% as compared to $68.3 million in the second quarter of 2013. Sales through distributors represented 10.2% of total sales this quarter. Product sales in the second quarter were $67.4 million, an increase of $12.2 million or 22% as compared to $55.2 million in the second quarter of 2013. The increase was primarily driven by double-digit sales growth in all product lines with especially strong market demand for our new X 130 and X 300 laser scanners.
Service revenue in the second quarter was $14.7 million, an increase of $1.5 million or 12% as compared to $13.2 million in the second quarter of 2013. The increase was primarily driven by higher premium warranty and service repair revenue.
Turning to a regional overview of sales, in the Americas region, sales in the quarter were $32.9 million, an increase of $4.5 million or 16% as compared to $28.4 million in the second quarter of 2013. This increase was primarily driven by a 127% growth in laser scanner revenue through a combination of more than doubling the number of units paired with a higher average sales price with the new X 330 launch.
In Europe, Africa region, sales in the second quarter were $28.9 million, an increase of $5.7 million or 25% as compared to $23.2 million in the second quarter of 2013. This increase was primarily a result of strong volume increases in laser scanners and trackers, as well as a higher average sale price on laser scanners with the new X 330.
In the Asia-Pacific region, sales in the quarter were $20.2 million, an increase of $3.5 million or 21% as compared to $16.7 million in the second quarter of 2013. This increase was primarily driven by strong volume in metrology and similar to other regions a higher average selling price in the laser scanners with the new X 330.
Sales to new customers in the second quarter represented 37% of total sales. The top five customers by sales volume in the second quarter of 2014 represented only 2.4% of sales. The top 10 customers in the quarter collectively represented only 3.9% of our sales, once again indicating our lack of dependence on any one or a handful of customers.
The effective changes in foreign exchange rates on sales was an increase of $0.7 million in the second quarter of 2014 as compared to the second quarter of 2013.
Turning to business development and new orders, new orders increased 26% in the second quarter to $83.9 million as compared to $66.7 million in the second quarter of 2013. This represents a book to bill ratio of 1.02 for the quarter. In the Americas region in the second quarter, orders were $34.3 million, an increase of $6.8 million or 25% as compared to $27.5 million in the second quarter of 2013, primarily driven by a $4.6 million increase in laser scanner orders. In the Europe Africa region, orders in the second quarter were $30.4 million, an increase of $8.7 million or 40% as compared to $21.7 million in the second quarter of 2013, primarily due to increased laser scanner orders again.
In the Asia-Pacific region, orders in the second quarter were $19.2 million, an increase of $1.7 million or 10% as compared to $17.5 million in the second quarter of 2013, primarily on stronger demand in China for all products and increased demand in Japan for metrology products.
Turning to margins and expense, gross margin in the second quarter was 55.5%, an increase of 150 basis points as compared to 54% in the second quarter of 2013. Gross margin from product sales in the second quarter of 2014 was 60.8%, an increase of 230 basis points as compared to 58.5% in the second quarter of 2013. This increase was primarily a result of lower metrology product costs from manufacturing efficiencies and higher manufacturing cost absorption across all product lines, offset partially by a less favorable overall sales mix. Gross margin from service revenues in the second quarter of 2014 was 30.8%, a decrease of 470 basis points as compared to 35.5% in the second quarter of 2013. This decrease was primarily due to higher warranty expenses and an increase in customer service cost in Europe to reduce customer turnaround times on service units.
Prior year warranty expense also included 110 basis favorable year-to-date adjustments to the warranty accrual. Selling expenses were 24% of sales in the second quarter as compared to 24.5% in the second quarter of 2013 on better sales productivity defined as sales generated per account manager. Selling expenses in the second quarter were $19.7 million, an increase of $3 million or 18% as compared to $16.7 million in the second quarter of 2013. This increase is primarily due to increased compensation expense and higher sales commissions and headcount.
General and administrative expenses in the second quarter were $8.9 million or 10.8% of sales as compared to $7.8 million or 11.5% of sales in the second quarter of 2013. The increase of $1.1 million was primarily due to higher compensation expenses of $0.7 million and one-time corporate expenses related to our vertical market strategy development.
Research and development expenses in the second quarter were $6.7 million or 8.1% of sales as compared to $5.2 million or 7.6% of sales in the second quarter of 2013. This increase of $1.5 million is primary driven by accelerated research project spending on both next generation and new product development.
As communicated previously, the FARO senior management team made a strategic decision to accelerate spending in this area in 2014. Operating margin in the second quarter increased to 10.2% as compared to 8% in the second quarter of 2013. Operating margin was favorably impacted in the quarter by leverage on the topline sales growth, manufacturing efficiency gains and good cost management.
Other income and expense in the second quarter of 2014 was $0.2 million of income as compared to $0.5 million of expense in the second quarter of 2013. This favorable change primarily relates to net foreign currency transaction gains and losses resulting from changes in foreign exchange rate on the value of the current intercompany account balances of the Company's subsidies denominated in different currencies.
Income tax expense in the second quarter of 2014 was $2.3 million, an increase of $0.9 million or 64% as compared to $1.4 million in the second quarter of 2013. The effective income tax rate decreased to 26.2% in the second quarter of 2014 as compared to 27.4% in the second quarter of 2013. Net income increased to $6.3 million or $0.36 per share in the second quarter of 2014 as compared to $3.6 million or $0.21 per share in the second quarter of 2013. This beats analyst consensus by $0.05 in the quarter with revenue exceeding the high end of analyst expectations.
I will now briefly discuss a few balance sheet and cash flow item. Cash and short-term investments were $194.8 million as of June 28, 2014, as compared to $189.6 million as of December 31, 2013. Accounts Receivable was $66 million as of June 28, 2014, as compared to $66.3 million as of December 31, 2013. Days sales outstanding as of June 28, 2014, increased to 73 days from 67 days as of December 31, 2013, primarily related to the Europe Africa region. Inventories were $75.2 million as of June 28, 2014 as compared to $68 million as of December 31, 2013. This increase of $7.2 million was primarily related to higher sales levels with an increase in service inventory of $2.9 million, finished goods of $2.6 million, and demonstration inventory of $2 million.
Accounts payable and accrued liabilities of $75.5 million as of June 28, 2014, remain flat to December 31, 2013.
Finally, I will conclude with some statistics regarding our headcount numbers. Globally, worldwide sales headcount increased by 51 or 13.6% to 425 as of June 28, 2014, from 374 as of June 29, 2013.
Globally account manager headcount increased by 11 or 5.2% to 222 as of June 28, 2014, from 211 as of June 29, 2013. On a regional basis in the Americas region, account manager headcount increased by 7% or 10% to 80 as of June 28, 2014. In Europe Africa region, account manager headcount increased by 5% or 8% to 68 as of June 28, 2014. And in the Asia-Pacific region, account manager headcount decreased by 1 or 1% to 74 as of June 28, 2014. We had 1138 employees as of June 28, 2014, as compared to 1031 as of June 29, 2013, an increase of 107 employees or 10%. Geographically, we now have 459 employees in the Americas region, 389 in the Europe Africa region and 290 in the Asia-Pacific region.
I will now hand the call over to Jay for his comments on the business.
Jay Freeland - President & CEO
Thanks, Peter, and good morning, everyone. The FARO team performed well in the second quarter. It exceeded internal expectations by driving 26% orders growth and 20% sales growth, increasing gross margin by 150 basis points and delivering $0.36 of earnings-per-share for our shareholders. By all measures, the second quarter was strong for FARO and keeps us on track to deliver overall mid-teens sales growth in 2014.
Globally market conditions continue to be stronger than they were at this time last year. However, there are continuing pockets of weakness in Europe as well as Southeast Asia. Regardless of that, each region posted double-digit percent sales growth versus prior year on strong unit sales findings. The Europe Africa team lead the global business by posting 40% orders growth and 25% sales growth on higher tracker and laser scanner unit sales volume, a remarkable result considering the weakness we saw in Europe throughout 2013 and even in 2012.
The Americas also had strong double-digit orders of sales growth, and across all three regions, we remain well-positioned to achieve our internal targets for 2014. All product lines showed growth this year with year-over-year unit sales volume increases. We are most excited by the strong unit sales volume growth of laser scanner in all regions, especially within the Americas where unit sales volume more than doubled.
Based on feedback from our customers, the value proposition of the X 130 and X 330 laser scanner is compelling, and we are encouraged by the potential growth across all our vertical markets. While they are still very new products in the market and possess significant technical advantages over our competitors' products, the FARO X 130 and X 330 products have enabled to achieve and maintain target price levels since their introduction.
However, price competition in our ARM product line remains difficult but manageable.
In summary, we grew topline sales in the second quarter by driving unit sales volume growth across all regions and product lines, especially laser scanners. However, even with the strong focus by FARO employees on delivering an excellent second quarter, the team also remain dedicated to laying the foundation for strong growth in our future quarters by executing on several key strategic growth initiatives.
The first is to ensure we remain highly focused on disruptive product innovation. We are dedicated to our stated commitment to develop new disruptive products in our research labs by increasing our R&D spending this quarter by $1.5 million or 29% to $6.7 million. The research development organization is being pressed to deliver new or upgraded products at faster intervals. Through the rest of this year and 2015 as well, we will expect to see the tangible benefits of this effort.
Our second strategic focus as communicated in last quarter's earnings call is to accelerate the evaluation of a potential acquisition of new technology. FARO's senior manager team is looking aggressively beyond our own research labs to identify disruptive, complimentary products and solutions, especially in optical technologies and software capability.
As you now know, last night we announced our first acquisition for 2014 with the acquisition of CAD Zone. CAD Zone's point credit offering is a perfect match to our vertical market strategic initiative, and they are considered one of the pioneers in forensic software. By integrating CAD's own software products like CZ Point Cloud, Crime Zone and Crash Zone into our FARO portfolio, we will offer a turnkey easy-to-use hardware and software solution for laser scanning in the forensics market. Law enforcement agencies, insurance companies and accident reconstructionists will have a complete solution to step up the 3D point cloud technology to diagram crime or crash scenes. We believe this represents at least a $300 million annual opportunity for FARO to pursue in this space. We welcome the CAD Zone team to FARO and are excited by the growth possibilities offered in this vertical by introducing a simple, integrated solution for customers.
Our third strategic priority in 2014 focuses on investing in our infrastructure to drive feature growth. Near the end of this year, we will open the doors of our new Exton, Pennsylvania facility to modernize our laser tracker manufacturing process needs, ensure substantial manufacturing capacity for our next generation Imager product line and significantly upgrade our optical metrology research capability. The facility construction and buildout that is currently on schedule both in time and dollars and when complete will create a state-of-the-art 90,000 square-foot technical center.
In the fourth quarter of 2014, we've also go live in the Americas with our new SAP enterprise system. The design and testing is being conducted now, and we remain on schedule both in time and dollars as well. Rollout to Europe and Asia is scheduled to be complete by the end of 2015.
In summary, the hard work and dedication of the FARO team has driven excellent results in the first half of 2014. Those results establish a strong foundation for continued midteen growth in the second half of the year. We will continue to push aggressively to grow sales, invest in R&D, integrate CAD Zone and its software products, execute the [XM] and SAP projects and search for additional acquisition opportunities. We have a great team in place globally to realize the visions of the Company, and as always, I would like to thank that team for their dedication for the FARO mission.
Finally, I would like to thank all of you for your continued support, and I will now open the call to questions.
Operator
(Operator Instructions). Patrick Newton, Stifel.
Patrick Newton - Analyst
Thank you. Good morning, Jay and Peter. I guess jumping right in, your laser scanner clearly had a solid quarter. I was wondering if you could provide us with distribution as a percentage of the laser scanner revenue, and is it fair to assume that the scanners pulled away from the laser tracker to firmly entrench itself as your number two product?
Peter Abram - SVP & CFO
So, Patrick, this is Peter. The percentage as of the laser scanner is 53%, and I would say that in this quarter it has exceeded the tracker, and it is the number two product line at this point for the quarter.
Patrick Newton - Analyst
Perfect. And then, Jay, can you talk about pricing in the quarter and specifically drilling down on ARM? I think in your prepared remarks, you characterized the environment as difficult but manageable. And I was hoping you could help us understand what that means on a sequential basis when last quarter, you talked about the ARM seeing slightly [ASP] expansion in Asia and Europe and then somewhat of a stabilization in the Americas.
Jay Freeland - President & CEO
Yes, so manageable is the right word. It is still obviously nowhere near where we would like the pricing to be. It continues to be driven aggressively by our competitor. I think last quarter we did see a slight uptick, and we said, well, let's hold off before we call it a trend because you just don't know. I would say we are down slightly sequentially from Q1, but not a whole lot different from pricing we are seeing at the end of last year. Which is why I say it is certainly manageable, it is not ideal. We will continue to be aggressive where we need to be.
At the same time, the R&D team continues to be extraordinarily aggressive of the ARM in terms of where they are looking to take costs out without sacrificing any of the functionality of the device. So the combination of those two makes it manageable.
Patrick Newton - Analyst
And can you comment on is the costing out already impacting the ARM, or will that impact future shipments, and then can you comment on ARM volumes on either a year over year or sequential basis?
Jay Freeland - President & CEO
Predominantly, on a go forward basis, a little bit of it is getting fed into you right now, but the major changes involve redesign. And so some of those are still going through the entire approval process for integration into the product itself.
Relative to unit volume, obviously we did not see the type of growth we saw out of laser scanner for the quarter, but we did see good unit growth in the quarter for ARMs.
Patrick Newton - Analyst
Okay. And then if we think about seasonality for the September quarter from a revenue perspective, it is typically relatively flat. You talked about mid-teens growth through the remainder of the year. Is there anything that would make you think that we would deviate substantially up or down from normal seasonality in September?
Peter Abram - SVP & CFO
Yes, so, Patrick, this is Peter. I think we would have our typical seasonality. So I think your thoughts on mid-teens growth with a flat to slightly down is correct.
Patrick Newton - Analyst
Okay. And then, Peter, on the gross margin side, should we look at the current services gross margin as representing trough levels, and if that is the case, if we think about seasonality and fixed cost absorption, should we expect to see and also I guess what Jay talked about on the ARM side with some of the cost reductions, should we expect to see a generally expansive gross margin trend through the remainder of the year?
Peter Abram - SVP & CFO
I think you should continue to think of the gross margins as we've talked about in the 55% to 57% on an overall basis. The service margins for the quarter were slightly lower, given some of the investment that we made in the European community, as well as some higher warranty costs on our first year new products. But I think you will continue to see that in that range, Patrick.
Patrick Newton - Analyst
Great. Thank you. Good luck.
Operator
Mark Jordan, Noble Financial.
Mark Jordan - Analyst
Good morning, gentlemen. A question on the account manager numbers. You have only grown on a net basis one rep in the first six months of the year. I am curious as to what your overall plans are with regards to sales rep growth for the year, and by the way, congratulations on the significant improvement in productivity, though.
Jay Freeland - President & CEO
Thanks, Mark. So I think what you would expect to see is we always target sort of a mid-teens growth rate on the account manager base for the year. We would have to get pretty aggressive in the second half to have mid-teens for the full year. But I think when you look at how we are adding account managers right now, the people that are coming on board, we clearly anticipate adding value in the tail end of second quarter and predominantly third and fourth quarters of next year. So you will see account manager increases for sure. It is mostly in preparation for 2015 volume at this point.
Mark Jordan - Analyst
Okay. On the R&D front, there was a significant sequential increase. What percent of your R&D dollars is contracted out, and where do you see the absolute dollar spend going in the third and fourth quarters relative to the second?
Peter Abram - SVP & CFO
So let me take the second question, and Jay, you can talk about the contracting out. I think from an absolute perspective dollar wise, you should think about R&D in second half as slightly higher than the first half. As we have communicated, we are really investing in this in 2014. Given our seasonality, as a percentage of revenue, you should think about it as fairly flat to where you are seeing it in Q2. Obviously it is a little bit higher potentially in Q3 with slightly lower in Q4.
Jay Freeland - President & CEO
Yes and relative to the percent that is contracted out, I don't think we have ever disclosed the exact percentage. I would tell you that it is relatively small. It is not immaterial, which would not be a surprise either. Our strategy continues to be that we want to own the bulk of the extra piece where it makes sense, and what we tend to contract out is really unique and specifics are one-off developments where it does not make sense to maintain one or two or three hits in a particular functional area for a short time period. So it is things where we know, hey, it is eight months worth of work that doesn't make sense for us to open that purse because we won't need that to be done again for two more years, and we are not going to have them sitting around just for the sake of having that expertise. So that is sort of where we draw the dividing line, but it is still a relatively small portion of the overall spend.
Mark Jordan - Analyst
Okay. Final question for me. CAD Zone, could you talk about what size of investment does it represent, and secondly how long will it take you to deliver an integrated platform?
Peter Abram - SVP & CFO
So let me take the first question, and then, Jay, you can add on to the second piece of it. We did not disclose the financial terms on the acquisition, but we did disclose in our Q that the average annual revenue of the Company currently is about $1 million. So from a materiality perspective, it is small.
Jay Freeland - President & CEO
Yes, and then in terms of how long it takes, we actually already today sell CAD Zone software with the FARO laser scanner. So it is already a good match there. There are what I consider to be sort of three major milestones over the coming year, year and a quarter that will improve the product for it to make it a better match to the FARO laser scanner as a packaged offering. And that was agreed to upfront with the CAD Zone team. They were actually already in that direction anyway. So there was perfect alignment of the vision and what needed to happen next.
And not surprisingly given how small the revenue is currently today, a lot of this acquisition is about how it positions us as a bundled solution and the future revenue that comes with the combined products. It is not -- we did not look at this as just a stand-alone revenue product obviously.
And the other piece of that, of course, is that while the laser scanner today is doing well in law enforcement, we have seen very nice growth there even without owning CAD Zone. Now owning it will make a significant difference in the marketplace and then getting the next generation laser scanner into the market which will have a meaningful price reduction again and getting closer to the types of budgets your typical municipalities can afford, that will also help create a disruptive solution, and so we are trying as best we can. I will not see the exact timing on the hardware side of it, but obviously trying to dovetail them as close together as possible is what we are trying to do for the market.
Mark Jordan - Analyst
Okay. Thank you very much.
Operator
Jim Ricchiuti, Needham & Company.
Jim Ricchiuti - Analyst
Hey, Jay. Good morning. The CAD Zone acquisition from a revenue standpoint is clearly fairly small. But I wonder if you could talk a little bit about their channel position in terms of is there anything they bring in terms of you going to this vertical and being able to address it more directly?
Jay Freeland - President & CEO
For sure. So it is a relatively small team, mostly software developers and a couple of account managers comparable to what we have in FARO. In preparation for this and also just because we have wanted to be so aggressive on the law enforcement space within FARO, we ourselves already have two experts from the law enforcement side that are part of the sales and marketing organization before even bringing CAD Zone into the equation.
In the near term, it is predominantly a US-focused exercise, but very rapidly will be expanded into -- there are logical countries that follow closely behind where we are with the US market today.
They have a substantial installed base. That was one of the things that we really liked about CAD Zone from an acquisition standpoint is that -- and we have not disclosed what the size of that installed base is, but it is meaningful. It is meaningful in a FARO sense. You can sort of gauge it against that. Then that is not insignificant. So that gives us the opportunity to immediately go to all those customers with laser scanners and start talking to them about the opportunity to couple the data together because not every -- certainly by any stretch of the imagination, most of these CAD Zones have consulted out a laser scanner as part of their solution. And so this is our opportunity to help expand that right out of the gate.
Jim Ricchiuti - Analyst
Got it. And, Jay, you characterized this as the first acquisition in 2014. Can you talk a little bit about the pipeline in terms of other acquisitions that you might be looking at?
Jay Freeland - President & CEO
Yes, what I will say is the pipeline is deep. Over the last six months in particular, the senior team has made a very focused and concerted effort to reinvigorate the list for a lack of a better word. And we do, in fact, have a list, as we call it, of opportunities that cover predominantly the key verticals that we sell into today. So we have talked a lot about auto, aero, machining and metalworking, architecture engineering construction, law enforcement and energy. Those are the ones where we still tend to generate the bulk of our revenue volume today.
We have identified a lot of acquisitions that fit into that space. Many of them are a perfect fit. Some of them are work in the fringes. And so we have assigned out what we consider the high priority ones. Each of the managing directors has taken a few of those with their teams to go off and take a more detailed look at and where appropriate have initial discussion with.
So we are in the process of building what I would call sort of the machine, for a lack of a better word, on how we will look at, analyze, prioritize and then move forward with the acquisitions that we see that are interesting. I think the new team that is in place will be looking at how quickly CAD Zone went from significant interest to closed transaction was rapid. And granted some of that was helped by the size of the deal, but a lot of it was helped by having the new faces in position here at FARO, and that was exactly one of the reasons that I brought in those folks in the first place.
Jim Ricchiuti - Analyst
Peter, normally -- thanks Jay. Peter, normally we see a step down in G&A in Q3. Is that going to continue to be the case this year?
Peter Abram - SVP & CFO
Yes, I don't think in G&A you're going to see a step down. You may see a slight step down on selling just purely because of the volumes and the revenues but not in -- we do not anticipate any step downs in G&A.
Jim Ricchiuti - Analyst
Okay. And I wonder if -- last question can you give the product book to build for the quarter?
Peter Abram - SVP & CFO
I do not have that number at the tip of my fingers, but we can get that to you.
Jim Ricchiuti - Analyst
Okay. Thanks.
Jay Freeland - President & CEO
Thanks, Jim.
Operator
Ben Rose, Battle Road Research.
Ben Rose - Analyst
Good morning. A question for Peter. On the gross margin, is it possible to identify how much of the improvement is due to selling the laser scanner on a more direct basis versus going through channel previously?
And then for Jay, with regard to the impressive sales that you've achieved, particular with regard to the X 130 and the 330, can you talk about your anticipation for what kind of follow through may be available or will be likely during the rest of the year?
Peter Abram - SVP & CFO
Yes, so, on the first part, I would say that the margin improvements really were not helped by more going through a direct channel. If you look quarter over quarter, our percentage going through the distribution was relatively flat. So actually the increase in scanners negatively impacted our margin as we talked about. As the mix of scanners goes up, it is going to have some negative impact just because of the amount that goes through distribution channels. All of the improvements in our margin was driven by manufacturing efficiencies across the globe.
Ben Rose - Analyst
Okay.
Jay Freeland - President & CEO
And I want to make sure I understand the question, so I answer it properly. So you're talking about follow-through, are you looking for -- do we anticipate similar growth rates in the back half of the year on revenue? Is that what you're looking at or --?
Ben Rose - Analyst
Yes. I mean I guess to sort of try and clarify, I apologize if the question was somewhat clumsy. Sometimes when companies introduce major product introductions, there is something of a backlog of demand in anticipation of the new release, and I guess just to get a sense from you as to what kind of follow-through you might anticipate exactly?
Jay Freeland - President & CEO
Yes, I got you. I don't think, particularly when you look at the X 330, which the X 330 has the substantially longer range than the 130, I am not sure I would say there is a whole bunch of pent-up demand waiting for it because we had not forecast that product coming or anything of the like. So while I think there is obviously always an initial stir of activity when you have something that disruptive and new to a marketplace, but when we look at sustainability, I think there is a lot of sustainability both in the X 330 and the X 130. And I would not characterize it as being a short spike of pent-up demand and then some sort of snapback to normality. I think we are seeing real traction in the scanner. We have long said that at some point the scanner will probably become the number one product line. While it is obviously still not there yet, but it has got all the right sort of gears and momentum in place to keep moving in that direction.
Ben Rose - Analyst
Okay. Thank you. That is helpful. And then with regard to the Far East, it looks like the growth there was pretty strong this quarter. In your prepared remarks, you identified some possible pockets of weakness, I believe, in southeast Asia. Can you give us a flavor currently for what market conditions are like there? Some of the companies that we cover have complained of increased government agency scrutiny, for example, in China and just wanted to get your sense of the kind of State of the Union there?
Jay Freeland - President & CEO
Yes, the easy hits are Japan is strong. China is strong, though the financing credit markets still are a little bit difficult there. But generally speaking, the market has been strong there also. The pockets of weakness, southeast Asia for us is -- the bigger one is India where I think there is some slowdown and delay in the election cycle, and we would expect to see that improve in the third quarter. Thailand, which is not a huge piece of our business but is a growing piece, there is a lot of good manufacturing there. Thailand has not been great in the last quarter and a couple other really smaller pockets in Southeast Asia, Indonesia in places where we don't have a direct presence, but we do sell through distribution and/or ship in account managers as needed because of the manufacturing activity there. They grow a little bit slower also. So it is having some drain on, some pullback on Asia in total, but not a significant impact at this point.
Ben Rose - Analyst
Okay. Thanks very much.
Operator
Rob Mason, Robert W. Baird.
Rob Mason - Analyst
Good morning, guys. Jay, could you just go back to the laser scanner sales and add a little more color around the strength you are seeing in that product line? I think you mentioned that units were basically doubled in the Americas and just where that strength is coming from from a vertical standpoint. Is it AEC survey? Is it an uptick in forensics? And is that more or less that sales rate, is that representative of sell-through to the end customer as well?
Jay Freeland - President & CEO
Yes, so it is predominantly AEC, and some of it is forensic. You know, forensic gets the advantage of having a lower starting point, so the growth rate there is higher. The contribution is still not nearly as large as the contribution from AEC. So start with that.
A lot of it is -- I would say there is sell-through for sure to the customer base. So when you look at distribution revenue versus direct revenue, they are pretty evenly matched with each other within the laser scanner product line, not across the Company in total obviously. But within laser scanner, they are pretty evenly matched.
So anything that is a direct sell from the FARO team is going straight to customer. And then anything that is going through distribution, then you -- obviously there is the cycle of how long does it take to go from distributor to customer and back out the door. I don't think we have seen anything where we would be concerned about cycles there. The sell-in relative to how long it takes for the sell-through has been good.
I think what it does show is that our approach to having a mix of direct sales and really strong distributors, maybe not as many as we have had in the past, but having really strong ones has proven to be successful. I think the Americas was most aggressive in their approach to getting that set up. So they were ahead of the curve compared to Europe and the Americas, and as a result, I think that is why you see their results being just so far over the top. Not that Europe and Asia didn't have bad quarters as it related to laser scanner too, but they were obviously not quite in the range of doubling like we did in the Americas.
Rob Mason - Analyst
Okay. And just to circle back to Asia-Pac a moment, you mentioned China and Japan strong, and some of the smaller influences there or countries there may be less so. You didn't sound overly concerned about it, but year to date the book to bill there is below 1. It is like .91. Is that a concern to you?
Jay Freeland - President & CEO
It is not. I think if that book to build -- if you go another quarter, certainly if we went two more quarters where it would remain below there, then I would be concerned. A couple of quarters in a row where it is below 1 doesn't bother me as much. Because we get -- as you know, we get these fluctuations that tend to come in peaks and valleys. And just like last quarter, the book to bill for the whole Company was, I think, .9. This quarter it is back to 1.02. We are always going to have this fluctuation above and below the line there for periods of time.
Rob Mason - Analyst
Okay. Peter, it is good to continue to see some leverage out of the selling expenses in the quarter and first half. Just being able to generate that kind of leverage, is that something you would expect to continue this year?
Peter Abram - SVP & CFO
I think you are going to continue to see slight improvements quarter over quarter in our leverage as we look at it, yes.
Rob Mason - Analyst
Okay. And then Jay, if I could just circle back, I didn't hear you mentioned anything about -- we know we have got some new products coming, but I didn't hear anything about the new product in the portfolio. Any update there? Are we still expecting to see something this year in relation to portfolio?
Jay Freeland - President & CEO
Yes, definitely still expect to see a couple new product releases this year, and we should feel very good about -- we are already starting to talk about 2015 obviously. We feel really good about releases coming in 2015 as well.
Rob Mason - Analyst
Okay. Very good. Thanks.
Operator
Hendi Susanto, Gabelli & Co.
Hendi Susanto - Analyst
Good morning, Jay and Peter, and congratulations on strong sales growth in the quarter. So, Jay, in the Analyst Day, you defined $300 million of market opportunity in law enforcement. Post the acquisition of CAD Zone, can you help slice and dice the $8.3 billion law enforcement forensic technologies and define how much is the addressable portion now?
Jay Freeland - President & CEO
Yes, so the $8 billion number is for all law enforcement technologies. And so we just look at it as that is in general the market that we are going after when we say law enforcement. We still believe and we are in the process of doing some secondary research on not just that vertical but all of our verticals to make sure that our sizing estimates for the markets are correct. And that ties to obviously our R&D strategy and our M&A strategy as well.
But at first glance, we still believe the $300 million, so the number we used at the Investor Day, that is still what we think is the current addressable opportunity for FARO, which is sizable for sure relative to the size of FARO right now and meaningful. And the acquisition of CAD Zone with the right bundled solution is our step to move forward on that $300 million. So I would still think of it as that the $300 million is sort of what we are talking right now.
Hendi Susanto - Analyst
And then aerospace and automotive markets are doing quite well. Do you have any insight on FARO's opportunity and what the market situation looks like in Q2 going into Q3?
Jay Freeland - President & CEO
Yes, auto and aero are still very strong markets for us. And I would include -- we call it MMA, but metal working and machining -- I would include that also because there are companies that fall into MMA that are part of supply chains, partially to aero, partially to auto. Sometimes they are dedicated; sometimes they are not. So we look at that as well.
All three of them are doing well. You know, the growth opportunities in our opinion remain strong. The marketplace is obviously more mature than the marketplace we are selling laser scanners into for forensics or for AEC applications. Clearly customers have been using measurement technology in those verticals for a longer period time, and the trends that we see continue to be the same. More and more customers asking for the opportunity for optical technology to take the people out of the measurement process. Those are all things that we remain keenly interested in both from an R&D standpoint.
You look at our Imager product line, which the next generation is coming down the pike here, that product is a perfect fit for solving that customer problem. When they talk about wanting to automate and take man out of measurement, we clearly get that with the Imager. And not surprisingly on the MMA list, we have several types of technology that could be interesting there as well. It really depends on how the Imager fits, how the adoption occurs, and then where we think there may still be gaps to fill if the Imager isn't solving all the problems the right way.
Hendi Susanto - Analyst
Thank you.
Operator
(Operator Instructions). Jim Ricchiuti.
Jim Ricchiuti - Analyst
Jay, I think I heard you say that on the new product front, you talked about new releases this year. Earlier I thought at your Investor Day you have been alluding to one brand-new product for 2014. Are you still on track for that introduction, that launch?
Jay Freeland - President & CEO
Yes. We are on track. What I will say is that because it is a brand-new product, I want to make sure we get it right. So there is opportunity if that is either tail end of 2014 or beginning of 2015, it really depends on how the completion of the alpha and beta testing goes. We are at that sort of point. So that gives you a feel for it is clearly down the pike there.
We want to make sure we get the solution right for the customer. When we think about our internal estimates, we have not banked on any type of sales volume coming out of that product for the current year. So if it rolls into the beginning of 2015, it certainly would not be a concern from a financial standpoint. It is to make sure we get it right. Because it really targets -- the one that we have coming as we have talked about before, it targets two different verticals that we are already in that we know have a demand for this product and can be sold either by itself into this verticals or as an accessory into one of our other products. Either one is a perfect application for it. So I just want to make sure we get it absolutely right for the customer on that first pass.
Jim Ricchiuti - Analyst
Got it. Thanks a lot.
Operator
(Operator Instructions). Gentlemen, it appears we have no further questions at this time. So I will turn the program back over to our presenters for any closing remarks.
Jay Freeland - President & CEO
That is it from our side. Thanks, everybody, for the time today. We look forward to updating you again in the coming weeks and again at the end of the third-quarter call. Thanks a lot, and have a great day.
Peter Abram - SVP & CFO
Thank you.
Operator
This concludes today's program. Thanks for your participation. You may disconnect at any time.