EverQuote Inc (EVER) 2024 Q1 法說會逐字稿

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  • Operator

  • Thank you for standing by. My name is Mark, and I will be your conference operator today. At this time, I would like to welcome everyone to the EverQuote first quarter 2024 earnings call. (Operator Instructions) And I would now like to turn the call over to Brinlea Johnson. Please go ahead.

  • Brinlea Johnson - Investor Relations

  • Thank you. Good afternoon, and welcome to EverQuote's first-quarter 2024 earnings call. We'll be discussing the results announced in our press release issued today after the market close.

  • With me on the call this afternoon is Jayme Mendal, EverQuote's Chief Executive Officer; and Joseph Sanborn, Chief Financial Officer of EverQuote.

  • During the call, we will make statements related to our business that may be considered forward-looking statements under Federal Securities laws, including statements concerning our financial guidance for the second quarter 2024, our growth strategy and our plans to execute on our growth strategy, key initiatives, our investments in the business, the growth levers we expect to drive our business, our ability to maintain existing and acquire new customers, our expectations regarding recovery of the auto insurance industry, and other statements regarding our plans and prospects. Forward-looking statements may be identified with words and phrases such as we expect, we believe, we intend, we anticipate, we plan, may, upcoming, and similar words and phrases. These statements reflect our views only as of today, and should not be considered our views as of any subsequent date. We specifically disclaim any obligation to update or revise these forward-looking statements, except as required by law. Forward-looking statements are not promises or guarantees of future performance and are subject to a variety of risks and uncertainties that could cause the actual results to differ materially from our expectations.

  • For a discussion of material risks and other important factors that could cause our actual results to differ materially from our expectations, please refer to those contained under the heading Risk Factors in our most recent quarterly report on Form 10-Q or annual report on Form 10-K, that is on file with the Securities and Exchange Commission and available on the Investor Relations section of our website at investors.everquote.com, and on the SEC's website at sec.gov.

  • Finally, during the course of today's call, we will refer to certain non-GAAP financial measures, which we believe are helpful to investors. A reconciliation of GAAP to non-GAAP measures was included in the press release we issued after the close of market today, which is available on the Investor Relations section of our website at investors.everquote.com

  • And with that, I'll turn it over to Jayme.

  • Jayme Mendal - Chief Executive Officer

  • Thank you, Brinlea, and thank you all for joining us today. 2024 is off to a strong start. In the first quarter, operating results exceeded the high end of our guidance range for revenue, variable marketing margin and adjusted EBITDA. We achieved record levels of net income, adjusted EBITDA and operating cash flow. These results were made possible by the actions we took in 2023 to strategically realign the business and return to our roots as a capital-efficient digital insurance marketplace. Since the middle of last year, we have observed auto insurance carrier underwriting profitability steadily improving. With this trend persisting into 2024, carriers have continued to reactivate campaigns, restore budgets and reopen their state footprints in our marketplace. Actions and messaging from carriers indicate that the majority are either starting to or planning to restore greater emphasis on growth. Given the years-long volatility in the auto insurance market, we maintain caution while noting that we believe a sustainable auto recovery is in fact underway.

  • Against an improving industry backdrop, our team continues to execute effectively, as evidenced by our bottom-line performance. Alongside sequential growth in carrier revenue, we had strong growth in agent revenue compared to the fourth quarter. And as provider budgets increased, our performance marketing engine continued to optimize in real time, driving volume and variable marketing margin growth. The progress extended into our home vertical as well, as we achieved record home revenue in the first quarter.

  • Q1 also marked numerous milestones and rebuilding technology infrastructure for future speed and scale. We moved most of our traffic to a new site infrastructure, began migrating customers to a new agent platform and now have the majority of our traffic bidding migrated to our new ML-powered bidding platform. These changes will enable faster feature development and greater employee productivity in the future. More importantly, it sets us up to accelerate progress in areas ranging from site experiences to AI-powered bidding to new agents, products, and features.

  • I want to thank the EverQuote team for the incredible tenacity they demonstrated and continue to demonstrate through the recent hard market cycle. This period of unprecedented market conditions dating back to 2021 has been an extended challenging stretch for EverQuote, but we are emerging stronger. The team, which has led us through this challenging period, is battle-hardened and energized by the results we're beginning to see. It's this team which gives me confidence in EverQuote's pursuit and eventual achievement of our vision to become the largest online source of insurance policies by using data, technology, and knowledgeable advisers to make insurance simpler, more affordable, and personalized.

  • I'll now turn the call over to Joseph to discuss our financial results.

  • Joseph Sanborn - Chief Financial Officer

  • Thank you, Jayme, and thank you all for joining. I will start by discussing our financial results for the first quarter of 2024 before providing an update on what we are currently seeing in the auto insurance sector and our guidance for the second quarter. We had a strong start to 2024 and exceeded first-quarter guidance across all three of our primary financial metrics of total revenue, variable marketing margin or VMM, and adjusted EBITDA. We produced a record level of net income, as well as a record level of adjusted EBITDA. These results were driven by continued strong execution of our operating teams against an improving auto carrier landscape. Total revenues in the first quarter were $91.1 million, driven by stronger enterprise carrier spend, up more than 150% from Q4 levels. Revenue from our auto insurance vertical was $77.5 million in Q1, representing roughly 85% of revenues in the period and a sequential increase of 72% from the fourth quarter of 2023. Revenue from our home and renters insurance vertical was $12.7 million in Q1, a sequential increase of 29% from the fourth quarter of 2023. VMM was $30.8 million for the first quarter, up nearly 50% from the fourth quarter of 2023. VMM as a percentage of revenues in the quarter was 33.8% and as expected, declined from the record level of the previous quarter, as we experienced a more costly advertising environment, which was partially offset by continued strong execution by our traffic teams and the ongoing benefits of our investments and our bidding technology.

  • Turning to operating expenses and the bottom line, we continue to be very disciplined in managing expenses and driving incremental efficiency across our operations. Our efforts to streamline the business have led to improved execution and greater operating leverage. Cash operating expenses, which excludes certain non-cash and other one-time charges, were in line with expectations of $23.2 million in the first quarter or a 23% decline from the first quarter of 2023. In the first quarter, we reached a milestone of generating positive GAAP net income for the first time since the third quarter of 2019, reporting a record high of $1.9 million. Adjusted EBITDA reached a record $7.6 million in Q1, a 41% improvement year over year on 17% lower revenues, reflecting the strong operating leverage that we have created in our model since our June 2023 strategic realignment. Adjusted EBITDA as a percentage of revenues reached 8.3% in the quarter, as the rapid increase in auto care recovery in Q1, coupled with our tight expense discipline, led to [VMD] overperformance flowing through to adjusted EBITDA. We remain steadfast in our commitment to efficient operations, and as we gain greater confidence in the sustainability of the recovery, we expect to modestly increase investments to support our future growth. As a result, as we progress through the second half of this year, adjusted EBITDA margins are likely to moderate but remain above pre-downturn levels.

  • We delivered operating cash flow of $10.4 million for the first quarter, ending the period with cash and cash equivalents of $48.6 million, up from $38 million at the end of the fourth quarter of 2023. Adjusted EBITDA will continue to be a close proxy for operating cash flow going forward, subject to normal working capital adjustments.

  • Before turning to guidance, I want to provide an update on what we are seeing in the auto insurance industry this year. During our February call, we shared that many of our carrier partners have recently reiterated their prior comments to us of wanting to return to acquiring new consumers during the course of 2024. We are pleased to see this more growth-oriented mindset is taking hold, which has led to a strong start to the year, with more auto insurers beginning to return to our marketplace. We are increasingly optimistic that auto recovery will be more sustainable this time around. However, we are cognizant that there is no playbook for how our carrier partners will emerge from what several insurance executives have referred to as a once-in-a-generation downturn. Given these dynamics, we expect unpredictability to persist in the near term, which makes it increasingly challenging to look at historical seasonal patterns to predict our outlook for the remainder of the year. We continue to execute on the strategy and accomplish the goals we laid out last year following our June strategic realignment. We committed to restoring consistent quarterly cash flow from operations in the first half of the year, followed by a return to our pre-downturn adjusted EBITDA margins in 2024. I am pleased to share that we achieved both of these goals but in the first quarter, ahead of our expectations. Furthermore, we expect our operations to continue to generate cash flow in quarterly adjusted EBITDA margins to remain at or above pre-downturn levels for the remainder of this year.

  • Turning to our guidance. For Q2 2024, we expect revenue to be between $100 million and $105 million. We expect VMM to be between $31 million and $33 million, and we expect adjusted EBITDA to be between $7 million and $9 million.

  • In summary, we entered 2024 with deep conviction that EverQuote is extremely well-positioned to directly benefit as sustainable auto care recovery takes hold and persists. We delivered strong performance in the first quarter, exceeding our guidance across revenue, VMM and adjusted EBITDA. Our ability to achieve record levels of net income and adjusted EBITDA in the first quarter demonstrate our efficient business model. We will continue to focus on strong execution and remain steadfast in our commitment to efficiency, while strategically investing and positioning EverQuote for future growth and success.

  • Jayme and I will now answer your questions.

  • Operator

  • (Operator Instructions) Ralph Schackart, William Blair.

  • Ralph Schackart - Analyst

  • Good afternoon. Thanks for taking the question. Jayme, maybe if you could provide some perspective, if you could, please, just in terms of how broad-based the recovery you're seeing, in terms of number of carriers, increasing number of states, just any sort of like operational metrics you might be able to add to the obviously really strong performance in the quarter? Then I have a follow-up for Joseph.

  • Jayme Mendal - Chief Executive Officer

  • Sure. Thanks, Ralph. So yes, if you take a step back, I think sort of across the board, you're seeing broad-based improvement in carrier underwriting profitability. So that's been steadily improving. Over the last year, I think, auto carriers have taken 20-ish points of rate and you're seeing across a number of carriers double-digit percentage point improvements in their combined ratios. So I think we are -- the industry itself is certainly getting back to a more broad-based position of health, which is the primary leading indicator to reentry back into the marketplace.

  • Within our marketplace, I guess a data point I can share is we've seen all of the top 10 carriers from Q4 have stepped up their spend into Q1, and there is a broad base of carriers that are reactivating campaigns, restoring budgets, reopening state footprints in our marketplace.

  • Now if you just look at the performance we've seen so far this year, and the guidance we're providing for the second quarter, what that demonstrates is a recovery that has happened much faster than we expected in the first part of this year. And so I think a good bit of that recovery is somewhat front-loaded, relative to how we expected the year to play out. And there is certainly one major carrier that has leaned in very aggressively. But by and large, we're seeing a more broad-based recovery than we were seeing this time last year.

  • Ralph Schackart - Analyst

  • Okay. That's really helpful. And then just a historic -- I know this is unpredictable, like you talked about on the recovery path, but historically see a strong Q1 seasonally, maybe down Q2, up Q3, maybe Q4 is down. Just can you help us kind of think about sort of the shape of the revenue recovery, as we think about sort of modeling 2024?

  • Joseph Sanborn - Chief Financial Officer

  • Sure. Happy to, Ralph. So let me just maybe start this thing about how has the year unfolded to date, as Jayme said, relative to expectation. So the normal seasonal patterns you just described -- start the year with having a good start to the year, Q2 down, and Q3 up, Q4 down -- given what's actually transpired, it's been a much stronger start to the year, as Jayme mentioned, and it's really been led by a handful of carriers who have been aggressively expanding their state footprint more quickly, and the result is having a strong Q1. But then you look at our Q2 guide, Q2 guide implies auto returning to peak or near peak levels that we saw in Q1 of 2023. So as a result, we see this growth as we expected for 2024 being more front-end loaded. And so when we think about how -- we think forward to the second half of the year, what does that imply? So we think about the carriers are more aggressive in coming into the marketplace more aggressively. There's relatively few additional states to open at this point, in part because of some of those opportunities, some of the more challenging states, some of the larger states, but the timing on those is still TBD and some are saying it won't be until 2025. And then as we look at the broader range of carriers out there, we certainly see enthusiasm for getting back to growth mode. But the specificity of their plans for the second half is still uncertain.

  • So we put this all together, the way we think about it is we expect to have strong year-on-year growth in the second half of the year, but we are not currently expecting the sort of the seasonal pattern with sequential improvement from Q2 to Q3 applied this year, just given the front-end loaded nature of the recovery so far. So that's the best we can give you right now, based on what we're seeing.

  • Ralph Schackart - Analyst

  • Thanks, Joseph. I appreciate it. Thanks, Jayme.

  • Jayme Mendal - Chief Executive Officer

  • Thanks, Ralph.

  • Operator

  • Michael Graham, Canaccord.

  • Michael Graham - Analyst

  • Thank you and congrats on the strong results. Maybe just to follow up on Ralph's question. One of the other players in the industry had suggested that volumes were recovering, but pricing was especially strong here in the early phases of this recovery, so I just wondered if you could comment on the role that pricing might be playing and whether that you know, it means the recovery is more sustainable, less sustainable.

  • And then I just wanted to ask a quick question on operating leverage. I know you mentioned that in your prepared remarks, but you had such good closure here in the quarter. How are you thinking about the ability to keep delivering that [flow] through the year?

  • Jayme Mendal - Chief Executive Officer

  • Sure. Thanks, Mike. I'll take the first question, then I'll turn it over to Joseph on the operating leverage question. So, we continue to see -- as it relates to volume, we continue to see elevated levels of shopping persisting into Q1, and we would expect that to really persist over the course of this year, as the rate cycle unfolds, people get renewal notices, those renewal notices are coming in with rates that are meaningfully higher than what people are paying and that triggers shopping behavior. So for as long as the rate cycle is unfolding -- and you've got to remember, there's a 6 to 12-month lag from when a rate increase goes into effect to when the renewal notice may flow out to the customer. For as long as that remains in effect, we expect to see these elevated levels of shopping behavior, and so we're kind of planning for heightened levels of shopping in 2024 and then in 2025 gradual return to more normalized levels of shopping activity.

  • As it relates to pricing, pricing has stepped up meaningfully from Q4 to Q1. It is operating at healthy levels by historical standards. And yes, we expect some stability in higher pricing levels, assuming the auto recovery continues to maintain its foothold. So we're benefiting from a combination, certainly sequentially, of higher volume and higher pricing.

  • Joseph Sanborn - Chief Financial Officer

  • So with regards to operating leverage, I'll just give you a little color. So following our strategic realignment last summer, in June, we have really focused on driving operating leverage in the business. I think what you saw in Q1 was representative of what we have done. We got a record level of adjusted EBITDA and actually also a record level of net income. The adjusted EBITDA margin in the business was 8.3% in Q1. As we think about how we're going to expand the expense base review and the implication for EBITDA margin. And I'll just point out a couple of things. We think operating expenses, cash operating expenses as we refer to them, will have modest increase as we progress through the year, and we'll be very disciplined as we do that. They will be tied to sort of this idea of maintaining adjusted EBITDA margin that is above the pre-downturn levels that we've talked about as a goal, and pre-downturn levels were like 5.5% to 6%, and where they were in Q1, which was around 8.25% in Q1, and we'll manage them in a disciplined way. We're adding modest incremental investment as we progress through the year and on the OpEx side to position us for future growth, but at the same time we'll be continuing to make sure we maintain that EBITDA margin and improving it as we get (inaudible) performance in the second half of the year.

  • Michael Graham - Analyst

  • Okay, great. Thanks a lot, guys.

  • Joseph Sanborn - Chief Financial Officer

  • Thank you, Michael.

  • Operator

  • Cory Carpenter, JPMorgan.

  • Cory Carpenter - Analyst

  • Thanks for the questions. I have two. First, just hoping you could talk more about the incremental investments that you are are planning on making. What -- maybe a little more specificity on what you plan on investing in?

  • And then secondly, the home vertical growing 35%. If you could just talk about what you're seeing there and how you think about the sustainability of that growth going forward?

  • Jayme Mendal - Chief Executive Officer

  • Thank, Cory. So, as Joseph mentioned, we -- the discipline and expense management will persist, but as as we get comfortable with our adjusted EBITDA levels, we will begin ramping some targeted investments back in over -- as we progress through the course of the year. Two areas I'd highlight for you, Cory, (inaudible) not exhaustive, but there'll be some concentrated investment in the areas of sort of data science, ML and AI, where we have applications across the business, from traffic to improving carrier performance, agents' performance. So that will be one area of investment. Another is going to be in continuing to extend our advantage with local agents. Over the last year we've spent a lot of time with the local agent customer base. I think we've got a pretty good sense of their needs and have begun making investments in improving our existing products and developing new products to better meet their needs, to both sort of deepen and expand our relationships with that agent base. So that would be another area where we'll direct some resources.

  • To your second question about homeowners,we had record revenue in home in the first quarter. We're starting to see some improvement in the homeowners market, from an underwriting profitability standpoint. It was similarly challenged to auto. I think it's gone through a period of a lot of sort of cat losses. But in the first quarter of this year, carriers produced better underwriting results, and that was helped by a period of relatively light cat losses. So yes, the growth has been healthy. We've continued to maintain focus on it, as we've stepped back from some of our previous vertical markets and shifted some of that focus to home. And we expect home to continue to grow over the course of the year. I'll note that the comps will become a bit higher as we progress through the year, but we do expect to continue to grow that vertical as we progress through 2024.

  • Cory Carpenter - Analyst

  • Thank you.

  • Operator

  • Zach Cummins, B. Riley Securities.

  • Zach Cummins - Analyst

  • Yes, hi, good afternoon. Thanks for taking my questions and congrats on strong results here in Q1. I really just had a question around the ramp-up in advertising expenses as you start to see improvements in demand. Can you talk about some of the pricing that you're seeing in the ad environment and maybe which channels you could be prioritizing versus others, as you start to see carrier demand really ramp up?

  • Jayme Mendal - Chief Executive Officer

  • Yes. So yes, as carrier demand has come back, so too has some competition in the advertising environment, particularly in the more vertical specific channels like paid search as an example. And so Zach, I mean, the way -- we're always managing the business to maximize our variable marketing margin dollars. So where we think we can get incremental volume or incremental dollars, we'll bid into that, which may cause some VMM margin percentage compression, but results in more variable marketing margin dollars for us.

  • So as we have seen the advertising environment become more competitive, we've seen a little bit of compression in VMM, but it's more than made up for in -- the cost increases are more than made up for by volume and pricing. With the higher pricing, that has changed from a channel standpoint, is it now makes insurance as a category more competitive in some of the more broad-based channels. So channels that aren't industry-specific -- display or social or things like that -- have really come back to life in the first part of the year. They may run at slightly lower margin, but there's a lot of incremental sort of volume and dollars to go get. And so we've been able to reactivate a number of those channels as monetization has come back over the first four months of this year.

  • Joseph Sanborn - Chief Financial Officer

  • And maybe I could add, just to give you a little context on sort of VMM margins, you think about what it means for the business as we progress through the year. So we had Q1 was just under 34%. We had sort of as expected, was down from the levels we saw in Q4, which was an environment that was very depressed. As we think about -- as we progress into Q2, you see our guide implies about 31% for VMM margin. We think it will be sort of in the low 30s for the year on balance. And I guess sort of three factors I'd give you to sort of help understand what's driving it. One is, first and foremost, advertising costs. As we get auto recovery, the cost around acquiring advertising is rising. There's more demand, and that's bidding up costs for the advertising. The second which is driving it from our point of view, is we get a -- especially in Q2 as we're ramping our traffic, you're effectively testing back into certain channels and in doing that, it's less efficient until you scale them. So that's a part that's impacting Q2. And the third is just at a high level from the business, as we get more -- we have a relatively higher VMM margin in agency than enterprise. And generally speaking, as we've seen the ramp in enterprise carrier Q1 driving -- being driven by enterprise carrier ramping at a much higher rate. That [is helping] in the mix shift to carrier, which is bringing down the VMM margin [a whole] in the business.

  • Zach Cummins - Analyst

  • Understood. That's extremely helpful. Thanks for taking my question and best of luck here in Q2.

  • Operator

  • Greg Peters, Raymond James.

  • Sidney Schultz - Analyst

  • Yes, hey, good afternoon. This is Sid on for Greg. With the recovery in the auto carriers, it doesn't feel like they've fully restored their budgets, but your second-quarter guidance seems to imply revenue near the quarterly run rate you were achieving in 2021, so just curious if you could discuss how you view your market share and if it's fair for us to assume that it's increased the last couple of years?

  • Jayme Mendal - Chief Executive Officer

  • Yes. So we know we are today the largest digital P&C insurance marketplace, if you just look at that by revenue. Now, over the last couple of years, we've been in a very constrained budget environment and that environment, we've been mostly focused on maximizing profitability and proving the value we're delivering to our customers, whether that's through better targeting, higher-intent traffic and in some cases, that means actually pulling back on volume. But even still, we remain the largest digital insurance marketplace in P&C. And so as we do that, we expect -- as we continue to make these investments, we expect our position to continue to strengthen.

  • Do you want to talk about the relative like benchmarking in terms of revenue versus historical periods?

  • Joseph Sanborn - Chief Financial Officer

  • Yes, sure. So I mean, when you think about auto and think about auto revenues, our peak was Q1 of 2023 for auto, not for total revenue, just for auto. Because remember, we had the health business prior to June of '23. So look at just auto, it was just under $90 million in Q1 of '23. And if you look at that where -- our Q2 guide and what's implied with that Q2 guide, we're sort of at or near the peak levels implied in Q2 that we saw in Q1 of '23. So we look to the second half of the year, we believe that auto recovery -- we're still very bullish on the outlook for auto recovery. I think what we're highlighting, though, is what exactly will happen in the second half of '24 depends on factors we don't yet know. So one is other carriers coming to the market. Some carriers - a handful of carriers have been more aggressive in getting rate increases. They've been aggressively leaning into our market in Q1, and we expect that to continue in Q2. As you get to the end of Q2 for the handful of very large carriers that have leaned in aggressively, there's relatively few states that can open at this point in our marketplace, and they've opened so many. The states that remain in some of these very large states was relatively more challenging regulatory environments, and when those will open is an open question. Some are saying it won't be in a meaningful way until 2025. So I think that's a piece to think about it.

  • The second piece, I'd say is you look at the second half of the year, we're expecting strong year-on-year growth in second half of '23 to second half of '24. I think the thing we highlighted in response to Ralph's question is how will the seasonality play out? And I think as we look at it right now, we've had a very front-end loaded recovery, relative to what we expected. So it's [harder than] the normal sequential increase you'd see from Q2 to Q3 will apply based on what we are seeing today, just given the environment. But we were very bullish on the long-term view and as Jayme said, trying to measure it, we are the largest P&C marketplace today. But as you look at measuring market share, I think we'll be talking about more of that over time, I think as we get to more a market where there's more predictability in the market and you're seeing a more broad base of carriers coming in.

  • Sidney Schultz - Analyst

  • Okay. Thank you.

  • Operator

  • Jason Kreyer, Craig-Hallum Capital Group.

  • Cal Bartyzal - Analyst

  • Thank you. This is Cal Bartyzal on for Jason. So just to start, you know, following up on some of the commentary that you had on agents. I'm just kind of curious what you're seeing there, what maybe the pockets of strength and if there's any green shoots that you're seeing from captive carriers that would indicate upswing in the agent channel?

  • Jayme Mendal - Chief Executive Officer

  • Sure. So our agent business performed well in the first quarter. We did see the return of some carrier subsidies. It's been happening in a fairly targeted way, similar to how we've seen direct carriers kind of reenter the market state by state. We're seeing subsidy dollars reenter the market state by state. But overall, it's been a favorable trend. Going forward, as I mentioned earlier, we've spent a lot of time with agents over the last year. I think we're going to -- it's an area we'll continue to invest to extend our advantage. I think we have an opportunity to grow the agent base specifically in that independent agent channel and deepen our relationships with agents, so more spend per agent, more sticky relationships by improving the existing products and services we're offering them, as well as extending into sort of adjacent products and services to help them solve for their growth needs.

  • Cal Bartyzal - Analyst

  • Perfect, thanks. And then just second one from me quick. I just wanted to follow up on kind of some of the comments earlier about some of this new bidding technology, some of the things you guys are doing on the tech side. As we've seen VMM, as the Q2 guide implies, kind of getting back towards where it kind of has been historically. I mean, do you think that there's any upside to historic levels, particularly as you continue to roll out these tech improvements?

  • Jayme Mendal - Chief Executive Officer

  • Yes, I wouldn't over-index any one quarter on the VMM front. Joseph explained some of the factors that have contributed to the VMM compression on a percentage basis over the -- from one quarter to the next. I think over a longer period of time, certainly some of the investments we are making, particularly in our bidding platform, have structurally improved the VMM of the business. We're now able to take more data at more granular levels in real time about a consumer, about our distribution, about the options in which we are competing, and apply ML more effectively to generate profit-maximizing bids. And that has been responsible for just a structural expansion of the VMM as a percentage. Right now, we're in a period of time where the advertising landscape is in transition. We're testing back into new channels. Our distribution mix is shifting and so there's a bit of a fluctuation. But we do continue to expect our VMM levels to settle out probably somewhere between where they were at their peak and somewhat where they've been historically and the structural increase there largely can be attributed to some of the bidding technology that we've rolled out.

  • Joseph Sanborn - Chief Financial Officer

  • And maybe I can just expand on the numbers more specifically. So we talked both in our prior call and some of our public comments last quarter. But when you look at 2023, you had VMM margins that had lots of things going on. You had puts and takes of DTCA., not DTCA, you had also the very depressed environment for -- we're able to get advertising relatively cheaply. What we did say, if you look back on those comments, we said normalized VMM margin just for the marketplace, excluding DTCA, it was sort of high 20s/low 30s starting last year. We had some improvement as we progressed through the year in the normalized marketplace. And what we said going into this year is we expect it would settle up between that 30% to 35% range. And we said Q1 would be just under 34%; it landed just under 34%. We continue to believe this year will land -- we'll have incremental improvement relative to the 30% last year. Maybe this year is in the 31%, 32% range. So we see a dynamic where you continue to build every year, incremental VMM margin percentage, very much like we articulated. I appreciate it's not the perfect story to watch. But if you look over time, I think you'll see our investments, the bidding technology are what's really driving that, is you sort of normalize behaviors for the quarter on, especially with advertising and recovery within auto, it's hard to look at those right now, but the bidding technology will be more sustainable, and we'll talk about it as we progress through the year.

  • Cal Bartyzal - Analyst

  • All right. Very helpful. Thank you.

  • Operator

  • Jed Kelly, Oppenheimer.

  • Jed Kelly - Analyst

  • Thanks for taking my questions. Looking at the industry in whole, it seems like everyone's doing pretty well. So when we're assessing like how you're performing relative to your carriers, or up relative to your other competitors, how should we assess, what key metrics should we look at? And then I think you ended the quarter with $48 million of cash. Can you talk about is that the right balance going forward and how you kind of view your balance sheet? Thanks.

  • Jayme Mendal - Chief Executive Officer

  • Sure. Thanks, Jed. Yes. So as you say, I mean, I think we're focused on us, right? And we've gotten off to a very strong start this year. We have results that exceeded the high end of the range on all metrics that we manage to. We've got record levels of adjusted EBITDA, of operating cash flow, of net income. And all that was really made possible by the actions we took last year to refocus the business into a capital-efficient P&C-focused digital insurance marketplace.

  • Jed, as we look out across the market, I think we view ourselves increasingly like there's an element of it that is just -- our model is digressing a bit from that of some of our peers, simply in that we are more focused, but we are a pure play focus on P&C. We are of the mind that going deeper in this market with carriers, with agents, with consumers, in a world where we are the leading player in the space, we have access to a tremendous amount of proprietary data in the space, and we think that using that data and going deeper in this market will pay off over time and allow us to extend that advantage. So I don't know exactly what metrics to point you to. We're really focused on delivering more value to our customers in the P&C insurance market. And I think that it's hard for us to find a comp that is similarly focused. So I would just measure us on what we say we're going to do and how we do against that.

  • Joseph Sanborn - Chief Financial Officer

  • Maybe I'll take your second question, Jed, which was around capital allocation. So, I mean, just put a couple of things in context. We ended Q1 with close to $50 million in cash, just under $50 million of cash, and obviously a significant improvement from where we were a year ago, right, and where we were in the summer of 2023. I think it reflects, as Jayme said, we're managing that as saying what we're going to do and we're doing that and we're executing upon it. And the operating leverage we've (inaudible) has driven more cash to the balance sheet. We do not need -- and we expect to be cash flow positive going forward as a company. So as we think about the cash position, we're pleased to see where it's at relative to last year. What we're seeing is we are confident in our ability to drive long-term growth organically, and as Jayme mentioned, we believe by going deeper to help clients' needs within P&C, we're actually going to add value that will make us increasingly differentiated from the broader market participants. So that's why we feel confident about driving long-term growth organically, but we'll continue to selectively evaluate acquisition opportunities to drive inorganic growth, and we'll be very disciplined about this, and we'll follow the same disciplined approach we've used to manage our operating expenses. We have the same approach looking at acquisitions. But that's certainly sort of something we'll consider with our cash over time.

  • As we've said in our prior call, with regards to M&A, we believe that M&A will make sense over time for this sector consolidates with there being more M&A. And we believe that we are well-positioned to be a leader in this space long term, and we have the team and the approach that we think will win long term.

  • Jed Kelly - Analyst

  • Thank you.

  • Operator

  • Mayank Tandon, Needham.

  • Mayank Tandon - Analyst

  • Thank you. Good evening. Congrats, Jayme and Joseph, on a strong quarter. A couple of clarifying questions. Joseph, sorry I missed this, but I think you walked through some of the assumptions for the back half, even though you're not giving formal guidance. But just to be clear, if the recovery holds that you're seeing right now, would you still expect to see sequential growth, maybe not the same seasonality that you've seen historically, as you said, but some sequential growth in the back half of 3Q and 4Q, based on what you're seeing in the market right now?

  • Joseph Sanborn - Chief Financial Officer

  • Yes, I guess this is the comments I said earlier, Mayank, and I'll just repeat them for the group, which is going into the year, we expected to have a gradual auto recovery, good Q1, and the seasonal pattern would be Q2 would go down, Q3 would go up, Q4 would go down. What we've actually seen play out is something quite different, which is we've seen a much stronger start to Q1, and that is progressing into Q2. And as we progress into Q2, you're seeing in our guide, implied by our guide, that auto is at or near the peak levels we saw in Q1 of 2023. So we look at that backdrop, we say what's going to happen as we progress into the second half of the year? So first, we know what's been driving a lot of the growth in the first half of the year and making it more front-end loaded is that a handful of the very large carriers have leaned in aggressively, and they've been opening more and more space as they've progressed through Q1 and certainly as they're progressing into Q2, and we expect that to continue. As we think to the end of Q2 and the second half of the year, we think it's going to be limited opportunity for these handful of large carriers that have leaned in aggressively to open more states this year, because they'll be contingent upon some of the larger states where there's a more challenging regulatory environment, and they may or may not open this year. They may not open until 2025, based on how rate increases are going in those states.

  • So we look at that piece, we overlay what do we know about the broader carrier landscape? We see the broader carriers, we see carriers who are not as advanced in getting rate sufficiency as a couple of the large carriers who've come in, certainly bullish about wanting to get back to growth mode. The specificity of theire plans for the second half are (inaudible). As a result, we are seeing an unpredictable environment. So in that context, based on what we know right now, we're not expecting a sequential increase from Q2 to Q3. And the same reason we didn't have a sequential pattern or seasonal pattern effectively didn't hold from Q1 to Q2. It's hard to think it would continue into Q3 and Q4.

  • So we're not expecting sequential growth right now based on what we know. But as I said, as it progresses, we will see. I think the wildcard will be did other carriers come back in faster? Did they get confidence in rate adequacy and it still remains to be seen, how fast they'll move. But we remain bullish about auto recoveries here. It's just a question of how many is it, how fast it progresses through the year. But really, we view it as a multiyear recovery and it will drive growth in '25 and beyond, as well as this year. And the second half of this year will have strong year-on-year comps relative to 2023.

  • Mayank Tandon - Analyst

  • Right. No, that's very clear. Thank you so much for clarifying.

  • And then as a quick follow-up. Jayme, I think you were asked about pricing, and I just wanted to go back to some of the key underlying drivers. So could you just walk through what is driving RPQ? I know you don't provide the details like maybe in the past but just is it more bundled offerings, is it better integration with the carriers? What are some of the underlying factors that are driving RPQ trends for you?

  • Jayme Mendal - Chief Executive Officer

  • Yes. So I think it's actually a bit more straightforward than that. The recent upticks in revenue per quote requests are largely driven by the -- we'll call it the auto recovery. So we have had carriers stepping back into the marketplace really since the beginning of this year. And that means more carriers participating, expanding their state footprints and increasing their budgets, and their bids, their willingness to pay. So you've got a competitive dynamic beginning to form, which is resulting in pricing going up and more carriers willing to pay for the traffic that we're generating. And then, you have a similar dynamic on the agent side, so we've seen a meaningful step-up in demand sequentially from Q4 into Q1. So although we are seeing an increase in volume and quote request volume, we're seeing an even larger increase in revenue per quote requests sequentially as we come into this year.

  • Mayank Tandon - Analyst

  • Okay. That sounds simple enough. Thank you so much for taking my questions. Appreciate it.

  • Jayme Mendal - Chief Executive Officer

  • Thanks, Mayank.

  • Operator

  • That concludes our Q&A session. I will now turn the conference back over to the management for closing remarks.

  • Jayme Mendal - Chief Executive Officer

  • Thank you. I just want to thank everyone once again for joining us on the call today. The team and I are energized by how strong a start to the year we have had here. Over the last couple of years, we've made a number of difficult decisions to realign the business towards a brighter future and the benefits of those decisions are now very clear, as we produced record levels of net income, adjusted EBITDA, and operating cash flow in Q1. And now with a solid foundation, a battle-hardened team, and more focused than ever before, we're excited to continue building a great business into this incredible market opportunity of bringing insurance distribution into the digital age. Thanks, all.

  • Operator

  • Ladies and gentlemen, that concludes today's call. Thank you all for joining. You may now disconnect.