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Operator
Good day, ladies and gentlemen, and welcome to the 8x8 Incorporated first quarter 2016 earnings conference call.
(Operator Instructions)
As a reminder, this conference call is being recorded. I would now like to turn the conference over to Joan Citelli, Director of Investor Relations. You may begin.
- Director, IR
Thank you, and welcome, everyone, to our call. Today, I'm joined by 8x8's Chief Executive Officer, Vik Verma; and our Chief Financial Officer, Mary Ellen Genovese, to discuss our results for 8x8's first fiscal quarter of 2016 ended June 30, 2015. If you have not yet seen today's financial results, the press release is available on the Investors tab of 8x8's website at www.8x8.com.
Following our comments, there will be an opportunity for questions. Before I turn the call over to Vik, I would like to remind all participants that during this conference call any forward-looking statements are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995.
Expressions of future goals, including financial guidance and similar expressions including, without limitations, expressions using the terminology may, will, believe, expect, plans, anticipates, predicts, forecasts, and expressions which reflect something other than historical fact are intended to identify forward-looking statements. These forward-looking statements involve a number of risks and uncertainties including factors discussed in the risk factors sections of our annual report on Form 10-K in our quarterly reports on Form 10-Q, and in our other SEC filings and Company releases.
Our actual results may differ materially from any forward-looking statements due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after this conference call except as required by law. Thank you.
And with that, I'll turn the call over to Vik Verma, Chief Executive Officer of 8x8.
- CEO
Thank you, Joan, and welcome, everyone, to 8x8's first quarter of FY16 earnings call. I'll begin with a high level summary of 8x8's performance during the quarter and our view of the current market, and then turn the call over to our CFO, Mary Ellen Genovese, who will cover the financial results in greater detail. 8x8 began FY16 with a very busy and productive first quarter highlighted by the completion of two acquisitions and the posting of record-setting new monthly recurring revenue.
8x8's results for the first quarter of FY16 surpassed both revenue and net income expectations, and were driven by our continued growth in the mid-market, increased traction of our channel partners, and expanding international presence. Our total revenue for the first quarter FY16, including a one-time accelerated payment of $1.2 million for a virtual desktop infrastructure technology license agreement, was $47.9 million, an increase of 26% year over year.
Without this one-time revenue gain, our service revenue increased 25% year over year to $43 million. Our non-GAAP net income was also strong, at $4.5 million, or 9% of revenue, making this the 21st consecutive quarter in which 8x8 has generated non-GAAP net income alongside increasing revenue. All of our sales teams performed exceptionally well during the quarter.
Our mid-market and channel teams continued to bring in large deals with five of the top 10 customers added during the quarter requesting initial deployments in the 500- to 1,000-seat range. Also, the pipeline of some very large customer opportunities in the 1,000- to 10,000-plus-seat range is starting to look interesting, as a few of these opportunities have moved into small trial deployments.
The SMB team continued to make good progress selling to customers in the 50- to 250-seat range, and in the UK, we are seeing more and more customers subscribing to a broad range of 8x8 services, including Virtual Office Analytics. The traction we're getting in the market is a direct result of our investments in security, reliability, service quality, scalability, and support, covering the broadest, most complete set of cloud communications services available over a single integrated platform.
I cannot emphasize enough how important the depth of these capabilities are to CIOs who are making critical business decisions to transition their communication infrastructure to the cloud. I'd now like to provide a summary of our achievements during the quarter as they pertain to the strategic growth initiatives we've been investing in. First, as I mentioned earlier, we are seeing continued strong adoption in the mid-market and growing interest from the enterprise segment of the market.
Our industry-leading HIPPA compliance, performance assured SLA, elite touch deployment methodology and robust analytics tools are simplifying the decision-making process for CIOs by minimizing IT concerns and maximizing the value proposition of moving to 8x8's cloud-based services. Examples of some of our top mid-market customer wins during the quarter include a US-based international restaurant chain with approximately 150 locations in 33 states and eight countries; an industry-leading global firm providing talent, technology and total workforce solution to mid-market enterprise clients, including more than 50 of the Fortune 150 with offices in the US, Canada, UK, India, Australia and Singapore; and one we recently announced are the UK ACCO Brands Corporation, one of the world's largest suppliers of branded school, office, and consumer products and print finishing solutions.
We're also making inroads in the public sector with the addition of two school districts, one in California and one in Texas, to our roster of customers in the education vertical. Second, we've been investing significant R&D and engineering resources in our contact center offerings and recently announced two innovative Virtual Contact Center offerings, VCC-Global for enterprises with international call center operations, and VCC-Analytics. VCC-Global seamlessly connects customers and call center agents over a single global platform while routing calls through 8x8's nine international data centers to deliver optimal call quality.
VCC-Analytics is a breakthrough solution that provides unique insight into the customer experience, increased contact center efficiencies, and advanced workflow optimization for better contact center management and increased customer loyalty.
Third, we are very pleased with the level of engagement and quality of customer wins coming from our channel partners. As you know, this is one of the key investment areas for 8x8 in FY16, and with the added resources, support and training we have implemented we are already seeing positive results and a very healthy pipeline. Five of our top 10 deals in the first quarter of FY16 were brought to us through a channel partner.
Fourth, is the continued execution of our global reach initiative, with the expansion of our geographic footprint in Europe through the acquisition of DXI Limited, and the launch of our service in Australia through our reseller partners. The DXI acquisition broadens 8x8's European footprint while offering a frictionless online sales approach for agile contact centers and line of business buyers. In Australia, we're working closely with two partners who have begun their initial deployment of our services in APAC.
Fifth, we continue to put our cash reserves to work during the quarter with the completion of two acquisitions aligned with our core offerings and business strategy. At the same time, we discontinued the VDI service offering that is no longer relevant to our technology portfolio. Over the past two years, we have discontinued three non-core segments of our business, Dedicated Managed Hosting, iTel Connect and VDI Services, while expanding our resources and reach with the addition of three core business entities, Voicenet Solutions, DXI, and QSC.
Finally, 8x8 received further validation of our industry leadership position during the quarter with our number one ranking in the IHS Infonetics' annual cloud UC service provider North America scorecard, which was based on criteria including installed base seats, financial stability, market strategy, service capability, and support options. We are honored to be named number one provider in this highly regarded annual study for the second consecutive year.
This is a very exciting time for us at 8x8. What we are seeing in the market today is a change in the way businesses are viewing the role of communications within their organization, from a utility to business enabler. And this is one of the key factors driving the adoption of cloud-based solutions, particularly in the mid-market and enterprise. Yes, there is confusion out there with multiple types of solutions and vendors to choose from; large vendors attempting to capture market share with scaled down offerings; hybrid offerings that diminish the true value proposition of the cloud; and single-point cloud solutions that offer limited value and do not integrate with one another.
But one thing remains certain, that is the trust a business must have in their provider's ability to deliver a high-quality, reliable, secure and internationally scalable solution that truly frees internal IT resources and supports business agility, productivity and growth. And 8x8 is demonstrating its commitment to meeting and exceeding these expectations through investments, customer references and reputation in the industry.
With that, I'll now turn the call over to Mary Ellen who will provide you additional detail on our financial results. Mary Ellen?
- CFO
Thank you, Vik. As Vik noted, financial results for our first quarter of FY16 were strong with a 26% year-over-year increase in total revenue. Service revenue grew 29% year over year to $44.2 million. This included a one-time revenue gain from the accelerated payment on a VDI license agreement and one month of revenue from DXI, which as you know, we recently acquired.
Excluding the aforementioned one-time revenue gain, 8x8 service revenue in the first quarter grew 25% year over year to $43 million. Additionally, our service revenue from mid-market customers increased 40% year over year, and now represents 45% of the Company's total service revenue compared with 43% in the previous quarter. As a result of the accelerated payment on the VDI license agreement, you should remove approximately $286,000 of quarterly service revenue beginning in the second fiscal quarter.
GAAP gross margin was 73% compared with 71% in the same period a year ago. Service margin was 81%, an increase of 100 basis points from the year-ago quarter. Without the benefit of the accelerated payment, our non-GAAP net income was strong at $3.7 million, or $0.04 per share. This represents 8% of revenue compared to $3 million, or $0.03 per share, also representing 8% of revenue in the same period a year ago.
Average revenue per customer, excluding the one-time revenue gain across our entire customer base, was $353. This is up $33 sequentially, and a 20% increase compared with the same period a year ago. Monthly business service revenue churn was 1% compared with 0.4% in the same period a year ago. Although this rate will fluctuate from quarter-to-quarter, a 1% average monthly gross revenue churn rate is the best rate to use in your models.
As a reminder, 8x8 calculates gross churn, that is we do not include add-on MRR, or a monthly reoccurring revenue from existing customers, only cancellations. If we did include add-on monthly reoccurring revenue, our churn percentage would be negative.
Cash, cash equivalents, and investments were $157 million at June 30, 2015. This compares with $177 million in the previous quarter. $23.4 million of cash was used in the quarter to acquire both DXI and Quality Software Corporation. Cash flow from operating activities was $4.7 million, and capital expenditures were $1.1 million in the quarter, or 2.2% of revenue.
Sales and marketing expenses increased sequentially in the first quarter by approximately $2.3 million, primarily due to one month of expenses from DXI and our planned investments in channel enablement, enterprise sales team, and demand generation. Our GAAP G&A this quarter includes approximately $900,000 of acquisition-related cost.
Our tax provision this quarter is $785,000. Our effective tax rate will be impacted this year by adding back our acquisition-related cost. Cash taxes this quarter are approximately $300,000 and we expect this rate to continue each quarter in FY16.
As Vik mentioned, we continue to expect annual revenue for FY16 of $202 million to $206 million. This represents a 24% to 27% year-over-year increase, with non-GAAP net income as a percent of revenue of approximately 6%. For FY16, we are targeting overall gross margins at 73 % to 75%.
At the operating level, we are forecasting R&D at approximately 10% of revenue, sales and marketing at 49% to 50% of revenue, and G&A at 8% to 9% of revenue. As you know, we are focused on sustainable, profitable growth, and we expect to continue to be profitable in FY16 on a non-GAAP basis.
That concludes my prepared remarks and I will now turn the call over to Vik.
- CEO
Thank you, Mary Ellen. As you can see, we are off to a great start this fiscal year, and I'm more excited than ever about the multiple market opportunities that exist worldwide for our differentiated unified communication and contact center solutions.
With that, we'll be happy to take on any questions you may have for us today. Operator, please open the line for any questions.
Operator
(Operator Instructions)
Amir Rozwadowski of Barclays.
- Analyst
Thank you very much, and good afternoon, folks.
- CEO
Hey, Amir, how are you doing?
- Analyst
Good. I wanted to ask you couple of questions.
On the sales cycle side, it seems as though you folks are certainly gaining increasing traction with the SMB community. I was wondering if you could talk to us a bit more about how we should think about the sales cycle and the opportunity set, more specifically, the pace of the opportunity set.
It seems like you have got a number of factors working in your favor, specifically, the increased adoption of cloud services. But then, if we start to think about large organizations, typically, there's a little bit more I's to dot and boxes to check before going with a larger installment. So I would love to hear about how we should think about the sales cycle as you migrate the business?
- CEO
Yes, so the part, Amir, I don't know if you picked up on this, but new monthly recurring revenue sold in the first quarter of 2016 to mid-market customers and by our channel sales team increased 38% year over year. The interesting thing, and I think I mentioned that in my prepared remarks, we've been making a migration from SMB to mid-market, and we're starting to see very good traction, as you know, in the mid-market.
The interesting thing is we are starting to see enterprise customers and they are happening faster than I thought. An enterprise customer, we are classifying as somebody with greater than 2,500 seats or more, and we are starting to see more and more of those. And the thing that is interesting is, they are not coming in and saying we just want a division, they are typically coming in and saying we are looking at moving to the cloud.
More often than not, they will do some kind of proof of concept or something like that. So the sales cycle is typically the same six months, I think that we had previously alluded to. That is the amount of time it takes and that includes a proof of concept. But once they do a proof of concept, which tends to be 1 location, or 5 locations or 10 locations, often global locations, they tend to go -- all right, we're going to do deployment across the entire corporation.
As you know, that is not been the case with the cloud before. What's typically happened is you will have large corporations say, well, we had this one branch office that nobody really cares about, we'll go cloud there but everything else is on-premise. We are now noticing that these larger corporations are not just taking cloud as, yes, whatever, we will just do it as an aside. They're taking it as strategic and core.
They are moving, as you would guess, very cautiously, they put you through the ringer. They want to test out your technology. The want to test out your deployment methodology, they want to test out your call quality, they want to test out your reliability, et cetera, et cetera, and they have an army of people that do some of this testing. But when they do move, it is the entire corporation, not just one part of it.
- Analyst
That's helpful. And thinking about the demand trajectory for those types of customers, and forgive me for misspeaking on the SMB versus mid-market side on the question, but as you gain traction on the mid-market and an increase on the enterprise side, could we see an acceleration of adoption of your services?
- CEO
I think you are seeing it, if you think about it. Every quarter, mid-market/enterprise is representing a larger and larger portion of our revenue.
If you think about it, last quarter we were 43%, now we are at 45%. Steadily, it is moving in the right direction.
I never like to predict massive acceleration. But I'm very pleased with the trajectory, where more and more we are starting to see not just mid-market -- mid-market is pretty much saying we are going cloud more often than not. When enterprise is also starting to say we are going cloud, like it's very interesting, and I think that's what we built the Company to do, and I think we're probably first in line because we put the time and energy and, bluntly, the heartache and pain and suffering to really understand how to deploy these large, global customers.
And, as I said, I don't want to declare victory because it is always a journey, but it's starting to feel better and better.
- Analyst
And, Vik, last question from my side. Certainly, understand your cautiousness on predicting, but if we look at the net income margins for this quarter, and we look at your expectations for the full year, there does seem to be a little bit of a disconnect between the two.
What type of traction would you expect to see ultimately, whether or not those margins could prove to be conservative?
- CEO
Mary Ellen?
- CFO
Let me speak about that. Certainly, if you take out the one-time accelerated SoftBank, we were at 8% versus 10%. So you see that we have already started to invest in some of the areas that we had said that we would invest in. What's key for us this year is to invest in enabling our channel, that's a big priority for us.
Ramping up our enterprise sales team, because as we had said, we are seeing the increase in the pipeline. And then on demand [gen] as well, we want to make sure that we are achieving our goals by creating more leads and more opportunities.
So we are investing and we would expect that investment to continue, we're just at the early stages of that investment. Also when you add in DXI, our acquisition, we will have a full quarter in our second fiscal quarter.
They are not profitable yet. We expect them to be close to break-even for the year, but there is some ramping that's going to happen before that happens. In this particular fiscal quarter, there's some losses that we will incur with DXI.
So we are sticking to our 6%. We believe that there's an opportunity out there for us. We didn't invest last year like we said we would because we didn't see that opportunity.
But this year, we are seeing the opportunity and we don't want to miss out on that opportunity. So there will be some investments and that's why we are sticking to our 6% non-GAAP net income.
- Analyst
Thank you very much.
Operator
George Sutton of Craig-Hallum.
- Analyst
Thank you.
Vik, when we talked with Geno at your Analyst Day, he talked about a doubling of the number of qualified leads and, obviously, you're building up a sales force to try to convert those two deals. I wondered if, in the context of your MRR growth, and that doubling of qualified leads, can we talk about win rates and any changes in deal cycles?
And is there a point where we start to bring those two numbers together?
- CEO
Fair enough.
The good news is, I think, as Enzo mentioned, pipeline for us, and pipeline -- we call it the SQQL, right. Sales -- sorry --QSQL, sales qualified lead that marketing sales says are sales qualified, and then the second Q is that sales actually agrees with marketing and says that they qualified the sales qualified leads.
That number is the most it has ever been. And I think you are seeing that reflected in MRR growth. This quarter, new MRR was an absolute record. Last quarter, it was also an absolute record.
So little by little, you're starting to see that translate into business. And as I said, for us, we feel pretty bullish about it.
I think win rates -- we like to feel particularly, if it's an international global-type customer, and particularly if they are looking for an integrated solution, more often than not, we win. We're pretty comfortable with where we are across the board and I think we can give you guys a little more color at a later date.
- Analyst
Okay.
You throw out an interesting statement relative to Australia and a couple of partners there, and, I believe, mentioned APAC as the region that they would focus on. Could you go into a little more detail on that?
- CEO
Yes. Actually, a lot of our large customers have offices in Australia and so they kind of pushed us in that direction. It started off with existing customers saying we need capability in Australia. And then we started to get a bunch of new customers and a couple of partners came in that, basically, took our technology and are acting as resellers to the technology. So we went live with that.
We've gone through training process with that and we've already started deploying there. So, again, we are doing this quite rapidly and we're finding, again, the ability for a cloud-based company to deliver an integrated virtual office, virtual contact center, virtual meeting type solution, so essentially, a one-stop shop. But do it on a global basis with SLAs and industry-leading call quality is a huge differentiator.
Increasingly, we are seeing that our competition is people like Avaya and Cisco and others, which is great. You want to play with the big boys, and I think we can win, and we're starting to win against them, which is unique for cloud companies these days. And so we are starting to really feel pretty good about that.
- Analyst
Okay. Lastly, if I could, for Mary Ellen.
The big ARPU increase that you saw this quarter, are you able to break that down a little bit, in terms of -- just did you let go a number of smaller customers or are you really seeing that significant increase in new customers?
- CFO
One of the key drivers is DXI. So DXI has a number of large customers, so they did bring significant increase to our ARPU.
- Analyst
Okay. So DXI was a key component?
- CFO
Yes. That's the key.
We are, of course, adding new customers and we are adding larger and larger customers. But for the most part, this particular quarter, DXI was the number one driver.
- Analyst
Okay, perfect. Thank you.
- CFO
You're welcome.
Operator
Michael Huang of Needham.
- Analyst
Thanks very much, guys, good afternoon. So, Vik, just kind of around the enterprise opportunity out there, it's great to see you guys pushing up markets, and love hearing about the opportunity that you are seeing in the up to 10,000-seat range.
Could you remind us again, what is the largest customer by you guys' seat count that you have to gate? Maybe, if you feel comfortable, like what was your largest deal in the quarter by seats? Is it fair to presume that you are actually seeing some opportunities right now that are in that 5,000- to 10,000-seat opportunity -- seat range?
- CEO
No. Not initial. If you look at my prepared remarks, I said that we saw a lot of 500 to 1,000 seats that we won this quarter, with initial deployments of 500 to 1,000 seats. We have got about 130 enterprise customers, right, but they are not full deployment.
Our largest deployment is in the [2,000-ish-seat] range. That's starting to tell you how we are being pushed.
Because if you remember, in the last six, nine months, is the first time we got to that 1,000-ish seat range. We were never even close to that, and now we're starting to talk about customers in the 5,000- and 10,000-seat range. Some of them are starting smaller and then trying to migrate.
But we saw, I think I remember saying five -- of our top five deals they were all in the 500 to 1,000-seat range. We are starting to see more and more traction with the larger customers.
- Analyst
Great, okay.
And I'm not sure if I missed this, but did you provide any color kind of around the activity around analytics, virtual office analytics? It's a relatively new product cycle, but I was wondering if you can share what you are seeing out there?
- CEO
It's becoming increasingly a differentiator, particularly with the larger customers. If you think about it, and I want to emphasize this part because, to some extent, I have to pinch myself. I was thinking back to the last year or so, and if you remember, we used to talk about -- well -- we had 20 to 50 seats, 50 seats, essentially is defined as mid-market, and, oh, by the way, we are trying to get up to 250 to 500 seats.
Then we started to win a couple of 1,000-seat type accounts. And suddenly, 1,000-seat-type accounts are essentially our bread-and-butter and we are starting to really try and push forward towards a 5,000- to 10,000-seat. Again, I don't want to get ahead of the headlights because we haven't won any 5,000- or 10,000-seat-type accounts yet for the whole deployment. But the thing that is starting to become more and more interesting is that's now a non-trivial portion of our pipeline.
So it's fascinating to me about how the market is starting to tip towards cloud because normally a 5,000- to 10,000-person company is not even going to talk cloud, they are all so focused on-premise and now they're coming to us and talking cloud and we were literally not quite seeking them out. These are people that sought us out.
With regard to your comment with -- from a growth perspective, I think we had talked about the mid-market and channel grew approximately 38% year over year for new MRR. And so that is nice and steady and solid and continuing to kind of go upmarket there.
- Analyst
Got you.
And are you able to share, of your top 10 deals? How many of those actually included the analytics piece?
- CEO
I think the majority of them have some form of analytics. I apologize. I made the statement that analytics is an increasingly unique differentiator. It's starting to almost become like table stakes.
Because imagine a large distributed company, 38, maybe they are in 38 countries. Maybe they are in 50 countries. They have 500 locations, 200 locations, 1,000 locations, 800 locations. Given IT person here who is now deploying globally, every time he hears about a call quality issue, he is able to anticipate and understand whether it was a network issue, a deployment issue, a user error or whatever. That is increasingly what is enabling us to be able to win these larger opportunities.
- Analyst
Awesome. Great. Thank you very much.
Operator
Mike Crawford of B Riley & Co.
- Analyst
Thank you.
Given that DXI came with some larger accounts, can you just remind us what the ARPU was that brought in, and maybe relate that to the rate of increase you might expect of a monthly ARPU for the remainder of the year?
- CFO
Okay. Good question.
Without DXI, our ARPU was $326. That's a $6 increase sequentially, $6 or $7 increase sequentially from our fourth quarter, and that's what we would expect going forward. DXI added the rest, so that's how we got from $326 to $353. Going forward from your modeling perspective, $6 to $7 in that range is the right number to use for an ARPU increase, sequentially.
- Analyst
Great. Thank you.
And then regarding the pipeline of these 1,000- to 10,000-seat-type accounts where you are competing against the likes of Avaya and Cisco, are you finding that these are enterprises that are looking to migrate from a PBX solution, almost exclusively going to the cloud and that's how you are getting in? Or is it even moved beyond that stage yet?
- CEO
Typically, moving from PBX solution to cloud, but the thing that is kind of interesting is several of these companies are cobbled together over time. In other words, what is quite interesting is the larger the company, more often than not, they have cobbled together multiple companies through acquisition. You will have three, four, five different PBXs and they are now looking to go to one common way of communicating throughout the company, and so then this becomes their strategic initiative project, typically driven at a very high level of a company.
So, again, these are early days, so I don't want to declare victory. But it is interesting, I think we talked about the number of $500 to $1,000 deals that we are starting to win this quarter. And I think we're starting see that our pipeline from 1,000 to 10,000 deals is starting to grow.
As I think I indicated also, we're starting to see quite a bit of traction in channels and that's an area that we had not put much investment in over the years. But just in the last six months or so, as you know, six to nine months, we've started to invest in channel and that's started to pop, where 5 out of our top 10 deals came from channel.
- Analyst
Right. Great. Thank you. That's nice.
Now that you are looking at these -- that you are interacting with these larger accounts, are you finding that your win rate changes in -- like, in these trials, is this something where they are baking off and also trying some other systems, or do you think they are exclusively looking to switch to you at this point?
- CEO
That's a great question, Mike.
This falls in the category of we are very cautious about these guys. Again, they surprised us when we started to get bigger and bigger deals.
Our philosophy is, we will go through the first set of processes, which is all paper, et cetera. And typically, when we get to the bake-off, when you get to a trial, typically they go with either one or two. More often than not, they will only go with us.
We are pretty choosy because we have walked away from several of these deals. If we feel like there is not a good fit for our technology, or not a very high probability of winning, we tend to walk away. Because in the end, I don't want to do a lot of these -- what we call whale-type deals, I only want to do a select few and I want to make sure we pick the ones that we feel very comfortable about doing because that then proves the model and shows that we can continue to move upmarket in a very consistent way.
So for us at least, the ones that we take on, we expect to win, and have a very high probability of winning. And the main reason is because any ones that we think we don't have a good chance of winning, we don't take on. We kind of take our toys and go home.
- Analyst
Okay, great. Thank you very much.
Operator
Greg Burns of Sidoti & Company.
- Analyst
Good afternoon.
I was wondering if you could give us some color on the type of upsell you see from your customers over maybe some timeframe like one or two years after the initial deployment? What is the upside from that initial deployment, in terms of revenue, for you, typically? Now, given that you are signing these much larger customers, I assume the longer-term upside is fairly substantial over a couple-year timeframe?
- CFO
Yes, Greg, that's a great question.
As you know, our mid-market customers grow quite rapidly. They're constantly acquiring other companies. So we grow with them.
We have a number of examples of customers that have started out small and are now in our top 20, top 30 customers. Most -- I wouldn't say most, but between 45% and 50% of our new MRRs come from existing customers. If we continue to provide them a high-quality product, they are going to continue to buy from us, and so that's why we love the mid-market is because it gives us that nice lifetime value because of the growth associated with these customers.
A) They stick with us for a very long time because of the backend integration, and, two, as they grow, and we grow with them.
- Analyst
Okay. These larger-type enterprise deals, do they require like dedicated service? Are they okay going over the public Internet? Do you find they are requiring a higher level of service than the SMB customers?
- CEO
Again, great question.
This is where our performance SLA -- so I'd like to think that we've been smart about how we've been going about it. We were a Company, as you know, two or three years ago, we were primarily SMB. Then we moved up into mid-market, and, candidly, bread-and-butter is mid-market. Increasingly, you are seeing that's our core, that's the one that's growing [38-ish%] year over year, that represents, as I indicated, about 45% of our revenue today.
Now we're starting to see enterprise new move, but they are early. In other words, it's still early days for enterprise. From our perspective, what we did is -- so we basically learned from mid-market customers because that transition from SMB to mid-market was pretty painful. We went through that over the last two years or so.
The transition to enterprise, I'm sure, will come with its share of challenges, but the good news is all of those things we have been announcing in a structured and step-by-step way, elite touch, the first company to be willing to offer performance SLAs over the public Internet. The ability to work with both MPLS and public Internet and we give customers a choice.
If you want MPLS, great, but we still suggest you have a backup off the public Internet and that's because MPLS lines sometimes get cut. So then you want the ability to go on the public Internet, or you can go just on the public Internet. Some of our customers go with a dual MPLS/public Internet strategy, and some customers are going straight with a pure public Internet strategy.
And the key is, we have learned, because we've now got a very significant chunk of mid-market customers that we've kind of really learned how to ensure that we provide the kind of service levels that they expect for a mission-critical system. Enterprise is probably a jump up and -- but it's not as dramatic a jump as the jump it was from SMB to mid market.
- Analyst
Okay, thank you.
Operator
Thank you. I'm showing no further questions at this time. I'd like to hand the call back over to Vik Verma for any closing remarks.
- CEO
Well, that went fast. All right.
In closing, I'd like to thank all of you who attended our first Analyst Day last month, either in person or via webcast, and to remind you that, in August, we will be presenting at the Needham conference in New York and the Oppenheimer and Canaccord Genuity conference in Boston, and we look forward to meeting with you at one of these events. Thank you, again, and have a good day.
Operator
Ladies and gentlemen, thank you for participating in today's conference. That does did conclude today's program, you may all disconnect. Have a great day, everyone.