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Operator
Greetings, and welcome to the Euronet Worldwide Fourth Quarter and Full Year 2020 Earnings Conference Call. (Operator Instructions) As a reminder, this conference is being recorded.
It is now my pleasure to introduce your host, Mr. Scott Claassen, General Counsel for Euronet worldwide. Thank you. Mr. Claassen, you may begin.
Scott D. Claassen - General Counsel & Secretary
Thank you. Good morning, and welcome, everyone, to Euronet's quarterly results conference call. We'll present our results for the fourth quarter 2020 and full year 2020 on this call. We have Mike Brown, our Chairman and CEO; Rick Weller, our CFO; and Kevin Caponecchi, the CEO of our epay division on the call.
Before we begin, I need to call your attention to the forward-looking statements disclaimer on the first page of the PowerPoint presentation we'll be making today. Statements made on this call that concern Euronet's or its management's intentions, expectations or predictions of future performance are forward-looking statements. Euronet's actual results may vary materially from those anticipated in such forward-looking statements as a result of a number of factors that are listed on the first page of our presentation. Euronet does not intend to update these forward-looking statements and undertakes no duty to any person to provide any such update under any circumstances.
In addition, the PowerPoint presentation includes a reconciliation of the non-GAAP financial measures we'll be using during the call to their most comparable GAAP measures.
Now I'll turn the call over to our CEO, Mike Brown. Mike?
Michael J. Brown - Chairman, President & CEO
Thank you, Scott, and good morning. Actually, a good morning it is to all of you who have joined us today. As I'm sure most of you would agree, I am sure glad 2020 is behind us. What a year it's been. Who would have thought that a global pandemic would create problems across so many fronts: health, economics, politics, travel, work environments, PPE, on and on and on and on. To say the least, 2020 was one heck of a year, and I'm sure looking forward to moving on.
But before we do move on to 2021, I am very pleased with the performance of Euronet and all 8,000-plus employees to make it through last year, not just to survive but to thrive as a company. As the old saying goes when your handed lemons, make some lemonade. Well, that's just what our employees did, and not by happenstance, but through hard work, focus, continued investments in the right places and leveraging the vast portfolio of assets we've built over the years.
Think for a minute about what you've already likely read in our earnings release. Both our money transfer and epay segments grew double digits in both revenues and operating profit and posted record fourth quarter results. Impressive. I think so. For sure, especially when just a couple of years ago, some folks counted epay out. And now in this fourth quarter, epay posted a brilliant 27% quarter-over-quarter growth. Now that's some lemonade.
In Ria, they processed an 18% quarter-over-quarter growth in money transferred versus the World Bank's outlook for 2020 at 20% decline. That might even qualify as Mike's hard Lemonade. So after such a challenging year, if you said I'm excited, you're darn right I am. We grew our business in what will surely go down in history as the most difficult year in a century. And on top of that, we are off to a great start in 2021. So let's get right into some more of this excitement.
Let's start with the macro. We exceeded the earnings expectations we had set in October as a result of the significant double-digit growth in our epay and money transfer segments that included record-setting fourth quarter results for revenue and adjusted operating income. As you will see in the review of the quarterly highlights, these results are a testament to our continued digital transaction growth, our flexible and scalable technology and our talented employees who are working harder than ever to drive this business forward.
Now maybe with a bit of that Mike's hard lemonade, let's do some fantasy thinking for a minute. Remember, from 2013 through 2019, our EFT segment was a screaming success, delivering, on average, a 30%-plus profit growth every single year. And beginning January and February of 2020, it looked like EFT would do it again. So let's just assume that EFT stayed flat in profits in 2020 versus 2019. Then if you take the epay and money transfer for 2020 fourth quarter results and add EFT's fourth quarter 2019 results, Euronet would have achieved a pro forma 15% quarter-over-quarter growth in revenue, adjusted op income and adjusted EBITDA. And this would be without any of the EFT growth we are used to. This is among the reasons why I'm excited.
I'm also encouraged, in my belief, that the travel restrictions caused by the pandemic will eventually end. Vaccines are being deployed, and herd immunity is growing. We cannot predict when the pandemic-imposed restrictions will be lifted on travel, but we do know when they are, our EFT business will respond quickly and aggressively based on the clear evidence that we saw during the brief 8 weeks when the intra-Europe restrictions were lifted. I am extremely proud of the earnings growth in epay and money transfer and the flexibility of our EFT team to manage our ATMs on such short notice, all of which was made possible by our strong balance sheet.
So when the vaccines get rolled out, borders open, planes start to fly again and baggage carousels fill up, we'll be ready to regain our revenue and profit results and blow them right out of the water.
So let's move on to Slide #6. Despite a challenging year and the daily stress of the pandemic, I'm proud to discuss 2 programs where Euronet stepped up. The first is our partnership with AMBER Alert in Europe. Through this agreement, we enabled the organization to publish alerts about missing persons on our ATM screen. The program actually started in 2019 and expanded to several other countries in 2020. Given the number of ATMs that we have through these countries, the publication of these alerts generated a tremendous amount of exposure for the plight of missing people.
And in Spain, in 2020, alerts on our ATM screens generated more than 450 phone calls and led to the location of 8 missing people. What a fantastic use of our ATM network.
In another program, ATMs in the community is what we call it, is filling a void that has been created in recent years as financial institutions have cut their ATMs across Europe. As bank branches close, many rural citizens throughout Europe are left without access to cash, unless they drive to another town. Through this program, we work with the town leaders to locate and maintain an ATM in their city. This program has gained traction throughout 2020 with several ATMs already placed in these rural locations. The response by local citizens has been overwhelmingly positive, as you can see in the video on our website. So again, and we have found plenty of ways to deploy our resources in 2020, and I'm really pleased with the way our employees have stepped up and made a difference in the communities where they work and we work and live. And as a reminder, these examples still show that cash is very important.
So let's go on to the next slide, Slide #7. If you joined our third quarter call, you might remember these charts that we have on Slide #7. Our EFT business started 2020 well ahead of 2019 through February. Our domestic business was 3% above 2019, and our road travel and international markets was up 42% above 2019, and our international air travel market was 15% above 2019.
Then COVID hit, and Europe closed for business, basically, and tourism came to a screeching halt. Beginning in the second quarter, virtually all European countries closed their borders to all countries around the world. On June 15, the EU agreed to open borders to its own countries beginning July 1 but not for travel from outside of Europe. So during July and August, EFT experienced a nice little rebound before the lockdown started to reemerge in September country by country.
Graph #1 shows that our domestic transactions were about 85% to 95% of last year's transactions in the July-August time frame. This was significant because we reached these levels without a vaccine and while travel restrictions on restaurants and public gatherings remained in place. Domestic withdrawals rebounded quickly as people began to move around using cash to purchase essentials.
Graph #2 focuses on markets where vacationers are more apt to travel by car. Starting in July, you will see a steady increase in transactions reaching 50% of our prior year's volume in August. In September, the pandemic-related restrictions were put back in place, and our transaction volumes began to steadily decline. This graph shows the resilience of our business. It bears repeating that we achieved 50% of our '19 volumes, while the restrictions were lifted with no vaccine and no international travelers at all flying into Europe. If you adjust our numbers to consider the international travel from outside of Europe, which represents approximately 1/4 of our business, we would have achieved approximately 70% of 2019 results in July and August in these markets.
In Graph 3, we see countries in which air travel brings in most of the tourists. This type of travel requires additional safety precautions, reservations and generally, more time to plan. 20% of 2019 transaction volume was achieved during July and August of 2020, despite the borders being closed for international flights into Europe, which, as I'm reminding you, represents about 1/4 of our business.
Graph #4 shows that international travel matches closely with our international transactions. And in fact, our results outpaced the international flight information. So what does all this mean? Our EFT business responded quickly when travel restrictions were eased. Like many across the globe, we see some encouraging signs that the road to recovery has begun with the global deployment of COVID vaccine. We expect the easing of travel restrictions to follow, and we know that when, if not -- if not if this happens, people will go on vacation. They'll go to restaurants, and they'll continue to use cash.
Let's move on to Slide #8. Because of the issues we discussed around the pandemic and tourism, EFT was negatively impacted, obviously. At the same time, we didn't sit around and just wait for things to start happening. We were aggressive in scouting new locations and continued to deploy nearly 4,000 ATMs in areas where we think it makes sense to have them, including many ATMs that were targeted wins from the competition. Additionally, we also divested from nearly the same number of locations, which were not profitable. This mindful growing and pruning of our state of ATMs gives us a higher quality ATM fleet entering into 2021.
Beyond individual ATM deployment, our team has had success entering into strategic agreements to get larger blocks of ATM. Examples of that success include the December acquisition of the Bank of Ireland's fleet of non-branch ATMs. Under the terms of this agreement, we acquired 700 non-branch ATMS, which we will begin transitioning in the first quarter. Additionally, our Dolfin Debit team in the U.S. renewed and expanded its ATM outsourcing agreement with Murphy USA for 3 years. Murphy operates a chain of retail gas stations that are primarily located in close proximity to Walmart stores. With this deal, we will continue to service the existing 260 ATMs and add more than 450 new ATM locations to our ATM network in the United States.
A few more EFT noteworthy events. In the quarter include the launch of an independent ATM network in Lithuania and signed ATM network participation agreement in Romania, Poland and Spain. The agreement in Spain, for example, include 8 independent banks under these network participation deals, the bank's millions of cardholders can access cash from their accounts using Euronet's thousands of ATMs. A recent industry trend shows that banks are closing branches. As banks close these brick-and-mortar locations, Euronet provides an option for banks who want to continue to provide ATM services to their customers but don't want to be burdened with all the high costs of maintaining their own ATMs. The agreement in Spain are one example of Euronet being well positioned to fill this marketplace need.
We ended the quarter with almost 38,000 active ATMs. This is about 8,000 less active ATMs than prior year. This decrease of 8,000 active ATMs is a result of 2,500 low-value ATMs in India shifting to the in-source operations of an acquiring bank; 2,000 high-value outsourced ATMs that were taken in-house by a bank that operates its own ops center, something we shared with you a couple of quarters ago; 3,500 additional ATMS, which were winterized due to the pandemic constrained volumes. So they're still there just waiting to be opened up, increasing our total at the end of the year to nearly 8,000 winterized ATMs. And to avoid confusion, the Murphy's and Bank of Ireland ATMs are not included in these totals but will be added as we deploy in 2021.
As we go into 2021, we are cautiously optimistic that we'll add around 5,000 ATMs for the year. And you can see that we essentially have an installation backlog of nearly 1/4 of that lined up. Beyond our own ATM network, we signed several contracts and launched many products and services, such as payment processing, switch and card management and pass-through DCC services with banks and fintech companies in Europe and Asia. We were able to successfully launch these products and services by leveraging our REN and REV technology. We signed a deal with China Construction Bank for pass-through or SaaS, Software as a service, DCC services on its 80,000 ATMS, and we activated pass-through DCC processing on Mastercard at 10,000 ATMs of Punjab National Bank in India.
Finally, we signed an agreement with Techombank, one of the largest commercial banks in Vietnam to provide pass-through DCC services on its over 1,000 ATMs.
In closing, there is no doubt that COVID has had a profound impact on our EFT segment in 2020. Looking forward though, the health of our core EFT business remains intact for several reasons. For starters, we saw our 2020 transaction volume were on pace for double-digit growth for the month of January and February, also the expansion of our business in 2020 and the resiliency of our ATM transactions when the restrictions were lifted in the third quarter underscore that the foundation for post-pandemic growth is in place.
So now let's move on to Slide #9, and we'll talk about epay. I am very excited with epay's double-digit earnings growth and record fourth quarter results driven by the continued growth trends in digital media content and expansion of mobile content in certain markets. This growth came from continued strength in our physical retail network as well as triple-digit transaction growth in the digital channel. Growth in the digital channel resulted from our ability to deliver both mobile and digital media products to a growing list of mobile wallets, Internet banks and e-commerce sites, all made possible through our industry-leading REV technology.
Our epay segment continues to innovate and grow with the diversity of product offerings and strategic partnerships. In the fourth quarter, we saw strong triple-digit growth in online sales of mobile and digital content in both South America and in Asia. In the last couple of years, we've invested a lot of time and resources to develop a platform for subscription renewal services. These investments are starting to pay off with new multiple contracts and launch services in the fourth quarter. In this quarter, we successfully provide technology to create a promotion bundle, featuring recurring xBox games subscription, combined with the hardware purchase for Telstra in Australia and SK Telecom in Korea. We also launched subscription renewal services with the largest tech retailer in Europe for Microsoft and McAfee products. We expect the market for subscription renewal services to continue its growth trajectory, thereby fueling recurring revenue in lockstep with renewals.
You can see here that we signed and launched a number of new digital channels, including: Piraeus Banking; in Greece, online marketplace, Shopee, throughout Asia; [Zahir] in Saudi Arabia; and FootKart in India, amongst others. The agreement we signed with Piraeus is a 5-year exclusive agreement for the distribution of ePay's digital content, starting with Microsoft, Sony, Blizzard and Twitch on the bank's Internet and mobile banking platforms as well as its POS terminals.
We are also successful with new digital content signing and launching new agreements. From coffee and dating with Nespresso and Tinder, to gaming and music with Twitch and Sony, we have successfully partnered with these content providers. And as I wrap up epay's outstanding fourth quarter, our pipeline of new launches remains robust as we move into 2021.
The now let's move on to Slide 10, and we will talk about money transfer. Slide 10. As I mentioned earlier, I can't wait to discuss money transfer's fourth quarter results. Revenue grew 18%, operating income grew 38% for the quarter compared to prior year. These are fantastic results in a year. But during a pandemic, even more impressive. Keep in mind that many of our correspondent locations were closed for part of the year. Excluding the U.S. domestic business, Ria's International Money transfers grew an incredible 24% in the fourth quarter and 16% for the whole year. Bear in mind that the World Bank forecasted global money transfers would decline by 20% this year. So growing 24% was a very impressive achievement.
So how did we do it? Really, there are 4 catalysts driving the growth for money transfer and market share growth. One is our digital product. Second is our market-leading position in the independent channel; the third is the breadth of our physical send and receive network; and #4 is our industry-leading account deposit network.
First, let's discuss our digital performance. We launched our mobile app in the U.K. and Spain during Q4, and we now have digital solutions live in 21 markets as compared to 4 at the beginning of last year. Our digital transactions were up 131% for the fourth quarter and 103% for the year. 70% of our digital customers are new to our franchise. We achieved triple-digit growth in digital transactions despite entering many of these markets only midway through the year.
Following digital is our market-leading position in the independent channel. This channel represents around 60% of all family remittance in the market. The independent channel accounts for Ria's strongest overall gains in absolute transaction numbers and market share. Our independent agents know our customers well. And, in fact, many were Ria customers themselves. They were always available to help our customers through the pandemic because they understand their needs, needs that give extra urgency to sending money to families depending on the money -- who depend on the money for health care, rent and food.
Supporting the network of independent agents is a physical payout network of 464,000 locations, together with an operations team focused on agent and customer success. These are critical factors behind the independent channel growth of 36% during the fourth quarter and 23% for the year. Moreover, these same factors contributed to the 20% growth in principal sent to Mexico last year versus the overall market growth of 11%. We are certainly gaining market share.
Now how about our physical send-and-receive network, it expanded by 17% in 2020 to 464,000 locations. We had one of our most productive years in network development. The team launched 24 new correspondents across 21 countries during the fourth quarter with some of the more significant agreements involving post offices in Botswana, Indonesia, Moldova and Romania. The Romanian post network was exclusive to 1 of our competitors and will now give our customers better access to the $6 billion remittance market. We also launched payout services with the Indonesian post. Indonesia is a $10 billion market, and our relationship with the post there will give us another 3,500 locations in a market that is critical to serving our customers in Malaysia and the Middle East.
Finally, let's discuss our industry-leading account deposit network. It's -- it, too, clearly contributes to our growth. While building an industry-leading cash payout network, we were also hard at work constructing the largest, directly integrated account deposit network in the industry, and it too has been fueling our growth. We see this as a critical differentiator and now the tables have been turned with our competitors now chasing us.
Over the past 10 years, our account deposit volumes have been growing faster than cash pickup. While total principal transferred during 2020 grew at a very healthy 23%, our account deposit volumes grew at an impressive 36%. We see an outsized demand for bank deposits and mobile money accounts across our customer base as well as our digital customer. Customers prefer the convenience and speed, where the majority of our account deposit transactions are delivered real-time under 5 minutes.
Today, our account deposit network offers the capability to put funds into 3.7 billion bank accounts in 125 countries. Yes, that's 3.7 billion. And we can land funds into 30 wallets held by over 200 million users in 20 countries. Most of our bank deposits are powered by direct integrations with banks, enabling us to optimize the product features such as speed, account validation and transaction confirmation, something that you do not get using integrators or consolidators.
In summary, 2020 was one heck of a year for money transfer, and the business is extremely well positioned to continue its momentum into 2021 and beyond.
Let's move on to Slide #11. Let's talk a little bit about tech here. In this quarter, we'll highlight the REN and REV projects. Euronet implemented a unique pay-as-you-grow services model for Kosmos Bank, the second largest cooperative bank -- community bank in India. And this project includes modernizing existing payment systems using our REN platform. Additionally, through REN Connect, we were able to allow the bank to participate in the country's real-time payment network. Previously, we reported to you that we are live with the REN Foundation in Mozambique. In the fourth quarter, we onboarded the second participant bank to the system.
We signed a deal with IndusInd Bank in India for a prepaid card system using our REV Payments Cloud. In another deal, we are going to provide Mastercard, Visa and UPI gateway services through the technologies of the REV Payments Cloud for Razorpay, which is considered a unicorn in India's fintech community. While Euronet has a long history servicing banks, this deal illustrates again how REN and REV technologies expand beyond banking into the fintech community.
Let's go on to the next slide, please, Slide #12. First, just take a look at the screen shot here on Slide #12. Using REV, the Amazon Pay and Google Pay wallets in India get access to epay services, including mobile top-ups, bill payments, gaming codes and other similar services. These are real-world examples that demonstrate how REN and REV perform at the speed and scale to serve millions of customers.
Before we move on to the results portion of today's call, allow me to emphasize that it's more clear than ever to see how our physical assets and technologies converge to provide added value for the company and our customers. Think about our money transfer example that enables someone to securely deliver funds from an app to our own global deposit network of 3.7 billion bank accounts and 200 million digital wallet users in real-time without using the traditional card payment rail. This is an amazing accomplishment that can only be delivered by a company that's made a significant investment in technologies, networks and assets. It is also just one of the many advancements we are bringing to life on a regular basis. So take note. Our company is a large player in the international payments industry, and we look forward to 2021.
With that, I'll turn it over to Rick.
Rick L. Weller - Executive VP, CAO & CFO
Good morning, everyone. While I can assure you that I did not start my morning with any of Mike's Lemonade, but I sure believe that we delivered a fantastic quarter given the tourniquet applied to the travel industry. So as I begin my comments, I think it is well worth pointing out that one of the factors supporting our success in the fourth quarter and all of 2020 was the strength of our balance sheet. We started the year with $1.1 billion in cash and about $950 million available on our revolving line of credit for total accessible capital of a little over $2 billion, and no debt due for about 4 years. The strength of our capital position gave us confidence that we would not go under. And more than that, it gave us confidence that we could invest in important growth elements of our business and, importantly, keep our most valuable assets on board, our fellow employees.
We finished the year with more than $1.4 billion in unrestricted cash and about $700 million available on our revolving line of credit, nicely maintaining and improving, more than $2 billion in accessible capital. Despite the COVID-induced challenges, we were able to produce free cash flow and added to our balance sheet strength. So as we go into 2021, our confidence is obviously increasing. I, like Mike and all others on our leadership team, are quite excited about the prospects of 2021. We've got the wind to our back and a long straight stretch of highway in front of us.
Before I turn this page, I'd like to point out that the increase in unrestricted cash is largely from drawdowns on the revolving credit facility shortly before year-end to facilitate effective cash management for year-end payment and settlement requirements across many currencies. It -- and that draw was fully repaid as we crossed into the new year.
Next slide. I'm on Slide 15. For the quarter, we reported revenue of $707 million, operating income of $50 million, adjusted operating income of $51 million and adjusted EBITDA of $92 million. We delivered adjusted EPS of $1.11 compared to $1.63 for the prior year as a result of the transaction declines in high-value of cross-border transactions in our EFT segment stemming from COVID.
Next slide, please. On Slide 16, we show you our 3-year transaction trends. EFT transactions increased 11%, driven by increased point-of-sale driving and card processing transactions in Europe, together with payment processing growth for low-value transactions in a customer's bank wallet and e-commerce site, partially offset by fewer transactions in Europe and Asia-Pac related to pandemic-driven government restrictions.
Epay transactions grew 61% from increases in Germany and Brazil as well as very strong contributions from Asia, which included a large volume of low-value in-app mobile top-up transactions. Money transfer transactions grew 9% from strong international outbound money transfer transactions in our large -- largest regions across most channels, offset, in part, by our U.S. domestic business.
Next slide. On Slide 17, we present our results on an as-reported basis. Quarter-over-quarter, most of the major currencies where we operate increased at low to mid single digit rates. Euro increased 2%, for example. To normalize the impact of currency fluctuations, we have presented our results on a constant currency basis on the next slide.
I'm on Slide 18 now. For the fourth quarter, EFT revenue declined 50%. Operating income declined 139%, and adjusted EBITDA declined 98%, driven by pandemic induced impacts of lower ATM transactions in Europe and Asia, especially high-value cross-border transactions across Europe, partially offset by more than $20 million in cost savings achieved in the quarter as part of the company's cost savings initiative for 2020.
Epay revenue growth grew 22%. Operating income grew 13% and adjusted EBITDA grew 14%, driven by continued strength in sales of digital media content and mobile sales through digital channels. Epay revenue grew more than operating income because a mobile operator increased retailer commissions from 6% to 9%. This increased our revenue but not our operating income. Because the 3% was passed to retailers as required by the mobile operator.
Money transfer revenue, adjusted operating income and adjusted EBITDA grew 14%, 30% and 25%, respectively. This growth was driven by strong double-digit international originated money transfers. Revenue and gross profit per transaction expanded nicely as a result of a shift in transactions from lower-value domestic transactions to higher-value cross border transactions. It's worth repeating that we are very pleased with the strong double-digit growth rates delivered across the epay and money transfer segments, while the travel restrictions continued to weigh on our EFT business.
We will refrain from giving official guidance because the changes to the movement restrictions, border openings and the ever-change -- are ever-changing and the economic recovery from COVID remains uncertain. However, we do believe it is important to give you a couple data points to help frame expectations. We would expect first quarter consolidated revenue to grow at the upper single-digit range compared to the prior year first quarter. From these revenue levels and continued careful expense management actions, we expect that the first quarter EBITDA will be in the range of $50 million to $60 million.
Now let's go to Slide 20 for a few comments on the full year. For the full year, we reported revenue of $2.5 billion, operating income of $47 million, adjusted operating income of $153 million and adjusted EBITDA of $302 million. As you likely read in our press release, operating income includes a $107 million impairment charge related to certain entities. This charge has been excluded from our adjusted operating income, adjusted EBITDA and adjusted EPS to facilitate comparisons to the prior year results. We delivered adjusted EPS of $2.82 compared to $7.01 for the prior year. Again, the result of transaction declines stemming from COVID.
I am not going to get -- to discuss in detail our annual results on Slide 21 through 23 as the full year explanations are very similar to what we have discussed for the quarter. Epay and money transfer had outstanding results while the EFT segment did an admirable job managing through the lockdowns.
With that, I'll turn it back over to Mike for any final comments.
Michael J. Brown - Chairman, President & CEO
Thank you, Rick. Wow, with this crazy year, that was a lot of information to absorb. That said, I think it all explains my excitement at the beginning of this call. We have just exited what is perhaps the most difficult year for business in the history of the U.S. and the world. And yet, we have so much momentum to discuss.
To recap our key decisions in early 2020 enabled us to take advantage of opportunities. We did not go ultra conservative in our planning. We did not lay off our people. But we did aggressively look at where we could manage down our expense, especially in the EFT segment to line up with travel restrictions. From the start of the pandemic, we relied on the strength of our balance sheet to grow and invest in our business. And in the end, we pulled together and performed admirably in the face of some very difficult circumstances. It's worth repeating that 2 of our 3 segments reported fourth quarter record results. The lemons were turned into Lemonade, maybe even my Mike hard lemonade.
So as I close, it truly was my pleasure to spend this time with you today to talk about our performance in 2020. If you sense that this excitement is real, that's exactly what it is. I'm excited for all the reasons we just covered, but especially because we have 2 segments that have grown double digits, and we know eventually, people will go back to their travel routines: driving around, flying around and spending cash.
In the short term, we know we can't do anything about the rolling out of these vaccines. We will leave that to the scientists, the medical community and the governments to determine. That said, I know one thing that we can do in the meantime, and that's to execute. We proved it in 2020. And with all this momentum, we have even more confidence that we can deliver on all of our strategies as we move forward. So goodbye to 2020, thank God, and bring in 2021. Euronet is ready.
And now we'll be happy to take questions. Operator, will you please assist.
Operator
(Operator Instructions) Your first response is from Darrin Peller of Wolfe Research.
Darrin David Peller - MD & Senior Analyst
All right. A nice job really managing through what was a pretty tough year for everyone. But -- and when we think about the trends on the EFT segment here, and we're seeing quite a bit of announcements you guys had on the Spanish Bank side and obviously a lot going on in Asia as well. Mike, we've talked about this before, but structurally speaking, the retrenchment of bank branches should lead to more opportunities for you guys, and I think you touched on that, too.
So when we look forward, you said 5,000, I believe, in terms of incremental for this year. When we look at '22 or just maybe medium term, I mean, is there an opportunity in your mind to get above the run rate you were at before based on what you're seeing with these Spanish banks and just really what you're seeing in the industry? And maybe you can also expand on what's driving these Spanish bank announcements yesterday as well as some of the others, some of the other announcements in Asia.
Michael J. Brown - Chairman, President & CEO
So in Europe, the big trend is for banks to close unprofitable branches. And the balance sheets of the banks in Europe are pretty crummy. So they're trying to rationalize their cost structure, so they're closing branches and with them goes an ATM. So then they leave their customers kind of out in the cold not being able to get cash. So that's why they would sign these network participation agreements with us. In fact, we did that with ING Bank, which is the big digital bank in Spain, a couple of years ago. And we continue to do this more because the people still need the cash. And so what they do is they put our -- their ATM at our -- they put their card in our ATM, and we treat them as if they were one of those local bank a network participation agreement customers.
And so that solves kind of the issue with the banks that allows them to not alienate their customers as they kind of pare down their physical presence. And we will continue to see this for a long time. I mean it's -- it was projected in '20 -- this -- before the crisis, but in 2019, it was projected that 25% of all the branches in Europe of banks would be shuttered over the next 3 years. I'm not quite sure what COVID did to all that because everybody was kind of gone. But still plan on more and more people closing, and that gives me more opportunity because as I continue to grow my network bigger, I'm the obvious choice because really, nobody has an independent network anywhere near what we have in any of these countries.
Rick L. Weller - Executive VP, CAO & CFO
I'd add to that. As you just take a look at the ATM penetration around the world, the farther east you go, the lighter it gets. And the farther east you go, the heavier the concentration of cash-based economies. And when you take a look at our network, we're principally in Europe going east. And so I think that, that adds yet to the opportunity for us to deploy as well as pick up ATMs that essentially are being vacated by the banks because they've got the fintech competitions and things like that.
Michael J. Brown - Chairman, President & CEO
And to add to that, you didn't ask it, but this also drives more outsourcing opportunities for us. We've seen them in Asia. We're going to start to see more of them elsewhere. But these banks are trying to rationalize their cost structures, and we can do it cheaper than they can.
Darrin David Peller - MD & Senior Analyst
So getting back to the '22 levels you should have gotten to if the pandemic didn't occur, is something that -- in your opinion, is that still on the horizon?
Michael J. Brown - Chairman, President & CEO
Yes. So in 2019, we added 4,200 ATMs. We're projecting about 5,000 this year. So we're already off to the race, as you might say, and that could definitely increase, particularly as we open up more new countries.
Rick L. Weller - Executive VP, CAO & CFO
And you'll notice that we said that we added about 4,000, and we de-installed about the same amount. We -- with the lighter traffic, those, let's call it, marginal or subpar performing ATMS, we weed it out. So theoretically, we're going into this year with a higher quality estate. So we still added nearly that 4,000 or 5,000 ATMs this year. We just took out some low performers. So I think going into the year, we're in a little better, stronger position because of the weeding that we did during the year.
Darrin David Peller - MD & Senior Analyst
All right. And just a very quick follow-up, Rick, on the margin side. I know you guys were calling for a sequential decrease in margins somewhat. But you're still in the upper teens range for money transfer. And then even epay, when we look at the margins there, 15%, I think we're up there and among the higher margins. So any color on sustainability there? And what's thought -- what the thought process is on margins for first quarter? It just seems a little conservative to us.
Rick L. Weller - Executive VP, CAO & CFO
Well, I think it's always hard to outguess happens in the competitive marketplace out there. But what we've seen is a number of things here on both the epay and on the money transfer business. We've been able to target channels that have good margin opportunities in them. That's given us the ability to continue to shift our mix more favorably to the better margin products. And we continue to add, as Mike pointed out, like in epay, more prospects on the drawing board to bring in.
If you think about epay in some respects, what we're really doing is we're depositing payment. We're processing deposits into accounts and payments out of accounts. And whether you're talking about online purchasing, which really is a delivery of a physical product, we're really dealing with it in the digital format of getting the money into the account and then processing payments on the other side, depending on what brand we're working with.
So I think we've continued to see those opportunities to take advantage of channels where there's better margin. We were certainly helped in the money transfer business by the fewer domestic transactions because they're lower-priced, lower value. We're replacing those with more cross border transactions, higher price, higher value. So I think we'll continue to see strength in that area.
I know we had a great expansion this quarter. It's always hard to outdo those quarter-after-quarter, but the money transfer team has done a great job in that regard.
Operator
Your next response is from Andrew Schmidt of Citi.
Andrew Garth Schmidt - Research Analyst
Good job on the continued resiliency here. So starting up with a question on the EFT segment, wondering if you could help us walk through kind of the quarterly cadence of EFT EBITDA. I know it's a little bit still unclear with the travel recovery. But obviously, you have some pretty easy comps, given the trough in the second quarter. So any commentary just help us think about the quarterly cadence and particularly it pertains to the second quarter recovery of that easier year-over-year compare would be helpful.
Michael J. Brown - Chairman, President & CEO
So a couple of things to remember, and that's one of the reasons our Q1 is compared to last year is a little on the weak side because don't forget, we started out EFT last year in January, February. We were off to a screaming good start. And then it just got shut down by March. So we're not going to have that all 3 months of this first quarter. So that puts some pressure on it.
But our typical cadence is that we have about 65% of the EBITDA that's generated, and EFT is generated in the second and the third quarters combined. And that other 35% is split between 4 and 1. Is that about right, Rick?
Rick L. Weller - Executive VP, CAO & CFO
Well, with 1 being really weak -- yes, weaker against 4 there. Yes, right. So it's really kind of like the steps are kind of like 1, 4, 2, 3, if you will, in terms of the momentum that we gained.
Andrew Garth Schmidt - Research Analyst
Okay. Got it. That's helpful. And then just on REV Payments cloud. I think your capabilities in supporting fintechs, whether it's PSPs or digital wallets, I'm not sure that's quite well understood. I wonder if you could just briefly walk us through kind of the key things that you're providing to fintechs, whether it's your real-time deposit, whether it's an issuance processing, acquiring? There's a wide range of services. Can you just help us understand kind of your positioning with faster growth fintechs, that would be helpful.
Kevin J. Caponecchi - Executive VP and CEO of epay, Software & EFT Asia Pacific Division
Yes. Andrew, this is Kevin. So basically, we do transaction processing, and we provide all of our products from Euronet through a set of APIs to these interested parties. And so the -- so if you think about it, really, it's about providing the services from Euronet and the products from Euronet, all through a set of APIs that can be easily digested either by banks or by financial institutions.
Michael J. Brown - Chairman, President & CEO
Fintechs.
Kevin J. Caponecchi - Executive VP and CEO of epay, Software & EFT Asia Pacific Division
Fintechs.
Rick L. Weller - Executive VP, CAO & CFO
And one of the real values of the crossover interplay here is that with the technology, we're not just using old technology. If somebody wants to do things like multifactor authentication, we can do it through sending stuff to the old ways like to text messages or we can do biometric authentication. Our technology is capable to handle that type of stuff. And we can overlay that with products. So it's not just that a party can get their transactions processed. They can take delivery of product and make money on it, too. So I think that in many of those, especially where we're seeing these literally millions of transactions, we're both doing -- we're both delivering them a technological payment processing function, and we're putting in with it, product, which is a great way to make the cost side more efficient and make more money on the product side.
Kevin J. Caponecchi - Executive VP and CEO of epay, Software & EFT Asia Pacific Division
I think I agree to Andrew. The -- as more and more people start to understand, the industry starts to understand our capabilities. The interest continues to grow in our REV payments cloud.
Michael J. Brown - Chairman, President & CEO
Well, and customers are coming our way because they recognize that we have modern technology and that we are -- we really have the only modern technology of a modern payments company. And so people are coming our way because it's quick and easy connect and quick and easy solutions.
Operator
Your next response is from Chris Shutler of William Blair.
Christopher Charles Shutler - Research Analyst
On the first quarter guidance, maybe just -- could you give us a little more detail into your expectations by segment, at least at a high level?
And then on epay, specifically, you called out $10 million of pass-through revenue. Just how should we think about profitability of epay going from Q4, which I know is seasonally strong into Q1?
Rick L. Weller - Executive VP, CAO & CFO
Well, Chris, I mean, first of all, not unlike EFT, all of our stake -- all of our segments, the lightest quarter is first quarter. So -- and we typically will step down from fourth quarter in the epay segment that you're specifically talking about is we see the benefit of retail seasonality for holidays. You've got Thanksgiving, Christmas. You've got new year, and all that stuff drives additional volume. Then you kind of go into a bit of a hangover into the next -- into the year, where people have already talked to all they need to deliver their presence, et cetera.
But there, again, as Mike mentioned and you've heard us talk about before, we've got a growing suite of products that do things like the recurring payment, where we transition it from a onetime purchase of a software to being a recurring payment on a monthly basis. And so that kind of helps bring a little bit more stability to us. But again, not different than in the prior years, and you can look at what the transitions from fourth quarter to first quarter have been, we would expect similar kind of transitions this year in the epay business.
We haven't put out numbers on what we think the growth rates are going to be from each of our respective segments. We try to give you a high level number there. But I think it's consistent with what Mike said is we've got good momentum going in money transfer business and epay business, and we're still dealing with the tourniquet that's applied in travel. So I think the kind of cadence of what you saw in the fourth quarter will be similar going into the first quarter at kind of some of the historical first quarter trends.
Christopher Charles Shutler - Research Analyst
Makes sense. Okay. And then just a couple of real quick follow-ups, just on epay. The recurring subscription kind of piece or recurring piece of epay. How big is that as part of overall revenue at this point? And then on the EFT segment, the -- I noticed that the ATM deal with China Construction bank for DCC pass-through, really big number of ATMS. Just can you help us think through the economics of the pass-through DCC business again?
Rick L. Weller - Executive VP, CAO & CFO
Well, in the pass-through, what we do is we share a percentage of those transactions with the bank. In the case of this one in China, you're right. 80,000 ATMs is an impressive number. And as you can fully understand, the travel lockdowns to China are in place just like all the other countries. So we'll have to see kind of how they emerge back out of that. But it's a huge state of ATMs. I would tell you that the lion's share of the economics of that go to the bank as opposed to us. So in the analogy of building a building, this isn't another wall in the building. It's another brick in the wall. So we think it will be a nice piece of business as they come out of the pandemic and start traveling. But again, it's another addition, another layer into the story.
Michael J. Brown - Chairman, President & CEO
And we have over 200,000 ATMs owned by banks set up in a similar way as that big bank in China. So again, it's their ATMs. It's their footfall. They get the lion's share of the DCC profits, but we get a nice little chunk ourself for getting this organized.
Rick L. Weller - Executive VP, CAO & CFO
And remember, this is a SaaS-type of a product, okay? We connect it, run it through our software, and there's really no incremental cost to it.
And then the first question you asked, Chris, about the mix or the weight of recurring payment stuff. At this time, it's still a small part of it. We really kind of started getting into this only a couple of years ago. We had more success last year. You may remember, one of the first ones we talked about, probably 2 years ago was working with Microsoft on some of it. And that was really more of an annual subscription thing. Another one that was noteworthy was when we went into -- with AppleCare in the Target stores. And then this year, with the combination of gaming, mobile, data, et cetera. And so it's still a small part. But as -- it's just like digital and nonmobile was, if you will, years ago. You start somewhere. It's not a huge part, but it's growing and growing each year.
Kevin J. Caponecchi - Executive VP and CEO of epay, Software & EFT Asia Pacific Division
Chris, this is Kevin. We have a pretty nice pipeline of opportunities that we'll be launching through 2021, all related to this recurring payment solution.
Michael J. Brown - Chairman, President & CEO
Yes. Probably, there's at least 7, maybe 10, 10 different new markets, something like that.
So operator, I apologize to everybody that it's already on the hour. We'll allow 1 more question and then we'll have to break and let you get back to your jobs.
Operator
Your next response is from Rayna Kumar of Evercore.
Rayna Kumar - MD
Mike and Rick. In October, you announced 2 big money transfer wins, Kroger's Fiesta Mart. Could you help us understand how those rollouts are going, what types of trends you're seeing in transactions at both those retailers?
And then second, you had a competitor who recently announced a new relationship with Walmart. Do you expect any impact from that relationship towards your relationship with Walmart?
Michael J. Brown - Chairman, President & CEO
Okay. So we're not quite sure what to expect with the Walmart announcement. We do know that Western Union and MoneyGram are kind of similar in their approach to the market and their pricing. Ours tends to be a little bit better. So I don't know if they'll be making life more difficult for us or for the other incumbent. So I just don't know quite yet, and I don't even think that's quite live yet. Or maybe it is, but just barely. But we're -- we've been growing every week at Walmart, which is good.
On Kroger. We just basically started. They're just even putting their signs up in their stores, announcing us as a money transfer solution because they've had Western Union for a decade or more. And those signs are going up, I don't know, within a week of now or maybe it was last week. So it's just starting. We don't have any significant addition to our P&L yet.
Rick L. Weller - Executive VP, CAO & CFO
And Rayna, I would just add is that in the Walmart, our competitors getting after the international side of it. And you may recall, it wasn't long ago that we announced that we were given an entry on the international side. And then it wasn't long before -- long after that, that COVID hit. And so we didn't add a lot of international business out of Walmart. So if we didn't add a lot, then we probably aren't going to lose a lot, right? So it may be less impact than what one might think.
Rayna Kumar - MD
Very helpful. And if I can just have one last question in there. So with the REN ecosystem, you made some real headway with Mozambique. Could you help us understand what kind of pipeline you could potentially see for adding REN to additional central banks in 2021?
Michael J. Brown - Chairman, President & CEO
So remember, there's 2 piece -- 2 ways that REN can do it. We could actually do the real-time payments for that Central Bank, or we can -- if they borrow REN -- there's about 45 to 50 countries right now who have a real-time payment system. But they have very few banks that are connected to it because it requires different kinds of connections than those old-fashioned ISO 8583 connections. And so that's where REN Connect comes in.
And we are signing those deals kind of left and right, right now. And we'll have more announcements on them next quarter. But that may end up being the biggest opportunity for us in the short, short-term is just going back, you might say, backfilling into the countries that already have an RTP and allowing now banks to connect. So that's kind of where we are.
And with that, operator, I'd like to end the call and thank everybody for their time on the call today. We look forward to seeing you in about 90 days.
Operator
Ladies and gentlemen, this concludes today's conference. Thank you for your participation, and have a wonderful day. You may all disconnect.