藝康 (ECL) 2009 Q4 法說會逐字稿

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  • Operator

  • Welcome to the Ecolab Inc. fourth quarter 2009 earnings release conference call. After the presentation, we will conduct a question and answer session. (Operator Instructions) This call is being recorded. If you have any objections you may disconnect at this time. I would like to turn the call over to Mr. Michael Monahan, Vice President, External Relations. Sir you may begin.

  • - VP, External Relations

  • Thank you, hello everyone and welcome to Ecolab's fourth quarter conference call. With me today is Doug Baker, Ecolab's Chairman, President and CEO. A copy of our earning's release and the slides referenced in this teleconference are available on Ecolab's website at Ecolab.com/investor.

  • Please take a moment to read the cautionary statement on slide two stating this teleconference and the slides include estimates of future performance. These are forward-looking statements and actual results could differ materially from those projected. Factors that could cause actual results to differ are described in the section of our most recent Form 10-Q under item 1A, risk factors, in our fourth quarter earnings release and in slide two. We also refer you to the supplemental diluted earnings per share information that is also in the release. Starting with slides three and four we delivered strong earnings results in the fourth quarter, despite continued challenging market conditions. As we aggressively drove new account gains, sales of new products, cost reductions and pricing to recover margins. We also benefited from our change in distributor incentives from the first quarter of the year. Looking ahead we expect to continue to outperform our markets and deliver superior growth once again in 2010.

  • Starting with some highlights from the quarter -- reported fourth quarter 2009 earnings per share were up 45% to $0.48. On an adjusted basis, excluding special gains and charges from discrete -- and discrete -- tax items from both years, fourth quarter 2009 earnings per share were $0.55, compared with $0.45 last year, an increase of 22%. The adjusted earnings per share growth was driven by new products, new account gains, pricing, favorable delivered product costs and cost savings. Which more than offset soft volume, higher compensation costs, and key investments in our strategic growth areas. Fourth quarter 2009 results also benefited from the change in our distributor program which benefited both reported and adjusted EPS by approximately $0.03. To drive results in this challenging environment, we have continued to be aggressive, focusing on top line growth as we emphasize our innovative products that provide customers with labor, energy and water savings and our unmatched personal service.

  • We are using our product and service strengths to help drive core business, market share growth and deliver new account acquisition among our national, regional and independent prospects. And, we are making significant investments in key growth businesses and adding sales and service fire power to build future growth. We have also focused on cost savings emphasizing productivity and efficiency improvements to help increase margins. Looking ahead while there has been stabilization in our major markets, we have not yet seen an upturn and we continue to look for slow recovery over the near term. We expect we will need to continue to work hard to drive sales, invest smart and closely manage our costs to deliver our forecasted EPS growth this year. And if the markets are stronger, we will clearly benefit from our extra efforts.

  • We expect adjusted EPS for the first quarter to increase 9% to 21% to the $0.36 to $0.40 range compared with adjusted EPS of $0.33 in the first quarter of 2009. We look for 2010 adjusted EPS to be in the range of $2.17 to $2.25 per share representing a 9% to 13% gain on over year. Please note these estimates for the first quarter and full year do not include the impact from the Venezuelan devaluation which we will speak to later. In summary we expect 2010 to reflect yet another strong performance by Ecolab, and the continuing challenging environment as strong sales efforts to gain new accounts and achieve better penetration, along with focused investments in our growth drivers, along with improved efficiency, and cost savings enable us to again deliver attractive growth and shareholder returns.

  • Returning to the details, as shown in slide five, Ecolab's reported consolidated sales for the fourth quarter increased 5%. Looking at the components, volume and mix declined 1%, pricing was up 2% and currency benefited sales by 3%. The change in distributor incentive programs increased reported sales growth by 1%. Slide six includes sales growth by segment and division. Sale for the US cleaning and sanitizing operations grew 4%. Excluding the distributor change, sales increased 2%. Reported institutional sales were up 2%. New account gains, new products, pricing, and the impact from the change in the way we implemented our distributor incentive program benefited fourth quarter sales. Excluding the effects of the distributor change, sales were off 1%.

  • We continue to outperform lower demand from our lodging and food service customers in the fourth quarter. And while the rate of decline in foot traffic and hotel room demand eased moderately during the fourth quarter, we expect only gradual improvement in these end markets in 2010. As a result, we continue to remain focused on driving sales and gaining share, using innovative products, like our Apex Warewashing program, Wash n' Walk and a new laundry program that provides superior performance while delivering demonstrable water, energy and labor savings as customers look for cost savings and efficiency in this tight economy. Our Apex Warewashing system which enables us to help customers reduce total dishroom costs and lower their environmental impact continues to show strong growth and help lead sales for new accounts. Further Ecolab's customer support plan for H1N1 flu resulted in some additional sales of infection prevention products such as disinfectants, personal hygiene and hand care products.

  • We are also targeting independent accounts and regional chains with additional redeployed sales people and programs. This includes additional sales people in corporate accounts, regional sales and specialization of sales people in the field. As well as more sales tools to make them grow productive. These actions have resulted in good new account activity that offsets soft market trends, and we are continuing our efforts to drive more sales of margin gain. We expect these agressive sales efforts, investments in our sales team and new account gains to help us continue to outperform our markets in the first quarter and the year. Kay's fourth quarter results grew 13% led by strong growth from both QSR and food retail. The food retail business continued to show strong growth with a double digit gain as it benefited from new account growth. New products and programs like the introduction of Solids for QSR along with customer wins bolstered Kay's results. We expect these initiatives along with continued good, new account growth to help drive strong gains in Kay's 2010.

  • Textile Care sales increased 1% as customer gains are focused on new markets and pricing offset depressed industry conditions. Customers have shown increased interest in the operational savings Textile Care's products and services can deliver in this tough economy. We look for a modest growth in the first quarter as business gains and new products continue to offset lower industry volumes. Health care sales rose 14%, benefiting from H1N1 demand and a small acquisition. Excluding the H1N1 impact and the acquisition, sales increased 5%. Continued solid growth in our infection barrier business and skin care products led results. We have launched several new products in 2010, including a new line of central sterile solid products, as well as new programs for patient room cleaning. Looking ahead, first quarter sales are expected to show a moderate gain as continued good growth in our base is offset by a lower demand for hand sanitizers as H1N1 fears decline.

  • Food and Beverage sales were flat. Sales grew in the beverage and food markets as corporate account wins and new products offset soft results in dairy, agri and meat and poultry. In the first quarter of 2010, food and beverage will continue to focus on new account acquisition and new product sales. However, the slow markets and softer pricing when compared to last year are expected to yield flat to modestly higher sales. Vehicle Care sales decreased 3% and the division remains focused on new pricing and new more sustainable products and operational cost efficiency program to gain new accounts and drive sales. However, these efforts more than offset by continued weak market demand.

  • We expect the first quarter will continue to be a challenging environment and we look for sales to be flat or slightly lower. Sales for US other services decreased 3% in the fourth quarter. Pest elimination sales were off 3% in the quarter as gains of the fast food and food and beverage plant markets were offset by soft conditions in restaurants and lodging. We continue to develop new products and program solutions to better serve customer needs in the current environment. For example we recently introduced a new bedbug program that reduces room down time for treatment cycles and thereby helps to lower customer's total cost. We also recently introduced Ecolab Contact Formula CR, our first EPA [exempt] pesticide which poses a minimum risk to humans and the environment. It still provides an average kill time for common cockroaches of less than five minutes compared with eight hours for other liquid applications. We are working on other programs to provide improved service, efficacy and efficiency. We also continue to target specific growth markets such as food and beverage processing, improve our service delivery, and are working to build contract growth. However, we expect a continued soft economy will result in slow sales in the first quarter.

  • GCS sales decreased 6% in the quarter, however profitability once again substantially improved over a year ago. Service and part sales remain soft but appear to be stabilizing. The sales pipeline and chain customer interest in the value proposition remains good. However, new account sales were more than offset by the impact of slower food service business conditions, and some lower profit business that we exited. And by general market weakness especially among independent accounts. Despite the low sales volume, GCS profitability was substantially better compared with the fourth quarter of last year as we continue to see productivity and efficiency improvements. We are using some of this improvement to invest in sales force additions to drive future growth. Looking to the first quarter, we expect sales to be flattish, compared to the prior year, but we expect GCS will again report significantly improved profitability over the prior year period.

  • Measured in fixed currencies, international sales increased 1%. Europe, Middle East and Africa sales declined 3% in the fourth quarter FX currency rates as most divisions experienced lower sales in the quarter. Europe's institutional sales were off. Food, service and lodging trends appear to are stabilize but as in the US, we have not yet seen a return to growth. Focused sales efforts targeting new business with the regional local customers, and new products that offer customers cost savings helped to drive new account gains in the soft economy. Food and beverage sales declined primarily reflecting lower equipment purchases due to the uncertain economy. The business continues to focus on winning new customers by emphasizing cost savings benefits of our leading products like [DryX] and Water Care. Textile Care sales were lower reflecting reduced lodging and uniform volumes.

  • Europe's health care sales increased benefited from H1N1 sanitizer demand. Europe's pest elimination sales were lower. However we have continued to improve both operations and profitability. Europe's business information systems platform work continues to move forward. We have successfully implemented a system in half of our European business. We will continue to roll out the other -- another seven countries in the first half of 2010. With the continuing weak market trends we look for Europe's first quarter, fixed currency sales to be similar to those of last year. Asia Pacific sales grew 7% in fixed currencies, as they more than offset the impact of economic uncertainty and low levels of business travel and tourism in the region. Institutional sales grew modestly due to the recession's impact on hotel occupancy as well as the reduced catering business in the high end hotels. Food and beverage sales showed strong growth. Both the beverage and brewing sectors continue to grow benefiting from increased product penetration and account gains. Looking ahead, Asia Pacific expects good sales growth in the first quarter, reflecting recent account wins and stabilization of the markets.

  • Fourth quarter sales for Ecolab's Canadian operations increased 9% over last year in fixed currencies. Institutional rose moderately as we leveraged our strengthened distributer partnerships. Food and beverage, healthcare, vehicle care and pest elimination all recorded strong sales driven by new account gains. Latin America reported a solid sales gain rising 6% in fixed currencies as all divisions increased. Institutional growth was driven by new accounts, increased product penetration, and continued success with global and regional accounts. Food and beverage sales reflected good demand in the beverage and brewing markets, as well as the benefit of new accounts. And pest elimination showed continued good growth. Overall, we expect attractive growth trends to continue in Latin America with another solid gain in the first quarter.

  • Turning to margins on the income statement and slide seven of our presentation, fourth quarter gross margins continue their recovery increasing 200 basis points to 50.1%, compared with 48.1% last year. The quarter's gain was driven by pricing, improved delivered product costs, and cost savings. SG&A expenses were 36.9% of sales, 40 basis points above last year. The increase in the SG&A ratio was due to accelerated investments in people -- and systems, prior year variable compensation reductions and other cost increases which more than offset pricing leverage and savings from our recent restructuring. Operating income for Ecolab's US cleaning and sanitizing segment increased 29%. Excluding the impact of the change in the institutional distributor incentive program, operating income grew 19% and margins expanded by 250 basis points. The increase was driven by pricing, favorable delivered product costs and cost savings.

  • Operating income for US other services grew 14%. Margins expanded by 220 basis points over last year, driven by pricing and cost savings actions. International fixed currency operating income increased 5% --pricing gains, the cost savings efforts, and favorable delivered product costs more than offset continued investments in our systems, people, and other critical areas of the business. Corporate segment includes special gains and charges which are detailed in the press release. Ecolab's reported fourth quarter consolidated tax rate was 35.6% compared with last year's reported 35.5%. Excluding discrete tax items and the tax impact of special gains and charges, the adjusted effective income tax rate for the fourth quarter of 2009 was 31.9% and compared with 30.5% in the fourth quarter of 2008. The increase in the adjusted fourth quarter 2009 effective rate was primarily due to lower tax benefits from our international operations. We also repurchased 1.2 million shares during the fourth quarter. The net of this performance is that Ecolab's reported first quarter, diluted net income per share was $0.48 compared with $0.33 reported a year ago. When adjusted for special gains and charges, and discrete tax items in both years, adjusted earnings increased 22% to $0.55 when compared with $0.45 earned a year ago.

  • Turning to slide eight, Ecolab's balance sheet and cash flow remain strong. Total debt to capital was 32% at December 31, compared with 42% reported a year ago. Our net debt at December 31 was 30%. We also made a voluntary cash contribution to our pension plan of $100 million in December, bringing our total 2009 voluntary US pension plan contributions to $225 million. Looking ahead, slide nine shows forecasts for our end market in 2010 based on various industry sources and our internal estimates. As shown, these forecasts call for return to growth, albeit slow growth with gradual quarterly improvement in our key end markets, though US food service is expected to be soft. Against that backdrop, we continue to take appropriate actions to drive both our top and bottom lines in 2010.

  • As outlined in slide 10, we continue drive new account and market share growth, using our product and service strengths that combine to help customers reduce their costs and improve their efficiency. We will invest in growth businesses like health care, global pest, China, and Latin America, as well as new products and acquisitions to accelerate the top line. And, plan to hire more than 600 hundred sales and service associates in 2010 and to invest in field technology to make them more productive. We expect fixed currency sales to rise in the low to mid single digits range in 2010, and look for gross margins to show continued good improvement. SG&A will reflect the investments we are making in our sales force and systems, and the SG&A ratio should rise slightly relative to sales. Corporate expense is expected to be slightly less than 2009's $24 million, as we near completion of the systems implementation in Europe. Interest expense is expected be comparable to 2009, and the tax rate is forecast to decline to the 30% to 31% range. Shares are expected to be about the same as 2009. As a result, we look for our full year adjusted diluted earnings per share to increase 9% to 13%, and be be in the $2.17 to $2.25 range in 2010. As noted in the press release, this estimate and that for the first quarter does not include an unfavorable $0.02 per share related to the devaluation of the Venezuelan currency in the first quarter.

  • Slide 11 shows an EPS bridge for the first quarter and the full year of 2010. As indicated we expect volume growth to improve through the year. At the same time, the benefit from delivered product costs is expected to ease, as should foreign currency translation. The bridge also shows our focus on accelerating top line growth as we will invest in growth drivers like our sales and service force, field technology, and systems. Pension costs will rise somewhat in 2010. The all other category reflects our actions to drive cost savings and a lower rate that will help to fund investments in the business. Looking at the 2010 first quarter, we expect modest year on year fixed currency sales increase as new account gains more than offset continued challenging conditions. We look for international sales to be similar to last year, and fixed currency rates as good growth from Canada, Latin America, and Asia Pacific are offset by trends in Europe. Gross margins should increase.

  • We will kick start the growth investments in our sales firepower and technology in the first quarter, and that will be reflected in the higher SG&A ratio. SG&A will also compare against the first quarter of last year, when with we aggressively cut costs and implemented a restructuring that significantly reduced that quarter's SG&A expense. The press release includes these line items of our first quarter P&L. Net, we expect adjusted diluted earnings per share for the first quarter excluding special gains and charges as well as the unfavorable $0.02 impact from the Venezuela currency devaluation and discrete tax items to increase 9% to 21% to $0.36 to $0.40 range compared with the adjusted earnings per share of $0.33 earned a year ago. In summary as noted on slide 12 we performed effectively in the fourth quarter against very tough conditions and delivered on our forecast as we invested in our future. And despite the expected challenges from continued weak markets we continue to look for a solid first quarter gain, expect to deliver a very attractive performance for the full year of 2010.

  • And now here is Doug Baker with some closing comments.

  • - Chairman, President & CEO

  • Thank you, Mike. The first point I would make is we have made a clear shift back to offense, and beginning in Q4, and offense is where we belong. And in total I feel very good about how we managed 2009 and most importantly, how we left the year.

  • We left the year a much stronger Company. We made great progress in our key initiatives. Our emerging market investments are paying off. China, India and Brazil. Our health care business continues to strengthen. We've got a much stronger team, we continue to add to the portfolio, water, waste, we've added significant talent there as well. And, our focus is sharpening and we are starting to see results already.

  • European restructure -- we have the final of the four waves of countries going live in the second quarter of this year and we are going to have that work then behind us, and then start shifting to harvesting if you will the benefits as a result of these investments. The margin upside that we have discovered as we have gone through this is real and if anything, it is a lot bigger than we anticipated. Core technology we made great progress here, particularly in our anchor technology and did a great job retooling our raw material flows so we are less exposed to some inflationary pressures as we go forward.

  • We have also added share in our core businesses. We added corporate account sales heads as we talked about throughout the year, we have picked up new business momentum, and I anticipate the first quarter of this year to have record new business productivity. So 2010 we anticipate will be another successful year. But we don't predict any market miracles -- meaning we believe the markets bottomed but we don't see a V recovery particularly in the US or Europe. So while we remain bullish in the long term we are watchful over the nearer term but we are confident in our situation. We still chase $50 billion plus of opportunity, we are doing a great job unlocking that potential. We still have lots of margin upsides and have clear priorities to get after it and anticipate better OI margin in 2010 versus 2009. We are well positioned in terms of M&A. We have the capacity to take it on -- both management and financial, and there is significant opportunity out there that is starting to appear.

  • Net our objective is double digit EPS done the right way in 2010. What I mean by that is we have got to be very clearly focused on building sales volume growth, which is exactly how we aim to drive this because that is going to give us sustainable growth moving out the year. We will also do it while maintaining progress in our key growth initiatives. So, we are honest, feel good about our plans and feel good about our progress.

  • So with that, I'm going to hand it back to Mike and then we'll turn it to Q&A.

  • - VP, External Relations

  • Thank, Doug. A final announcement of upcoming Ecolab events. We plan to hold a tour of our booth at the National Restaurant Association Show in Chicago on May 24. We will have more details as we get closer. In the meantime, if you have any questions, please contact me or Nicole in my office. That concludes our remarks. This conference call and the available slides will be available for replay on our website. Operator, please begin the question and answer period.

  • Operator

  • Thank you. (Operator Instructions). Our first question is from Lawrence Alexander of Jefferies. Your line is open.

  • - Analyst

  • Good afternoon.

  • - Chairman, President & CEO

  • Hi, Lawrence.

  • - Analyst

  • Just the first question on productivity, how much are you increasing your sales force in 2010 compared to 2009? And given all of the investments that you have been making, continue to make in sales force productivity. What should that translate into in top line momentum in 2011 and 2012?

  • - Chairman, President & CEO

  • Yes. Well, Lawrence the first question is we plan to add approximate 3% to 4% in terms of number of sales people in 2010 versus 2009. And we anticipate that volume this year I would call it probably a net equal in terms of volume productivity this year as we start adding the sales team. We have always said there's a lag in terms of reaching full productivity. But the anticipation is that we continue to build volumes throughout the year and the sight line is clearly 2011 and 2012 because it is going to be critical to do that so that we can have sustained double digit EPS going forward.

  • Operator

  • Our next question is from David Begleiter of Deutsche bank. Your line is open.

  • - Analyst

  • Thank you. Doug in a flattish market, is it -- how much harder is it to gain volume than when the market was growing as it used to -- as it was prior to this downturn?

  • - Chairman, President & CEO

  • Well, clearly it's tougher. You would rather be rowing a canoe in a river flowing the same way you are paddling. We have a good track record rebuilding volume momentum which is really what we are focused on. We are going to continue to make sure we get the right price. But we have got to have underlying volume growth as well to go build the type of top line momentum and generate the kind of income we know we can generate.

  • I would say we are seeing a progress in our sales line as we go through this. It never moves as fast as anybody wants it. It is clearly an environment that we expect to be not as favorable as the most optimistic forecast might suggest. Again, we hope for we are wrong, in terms of our forecast, but what we have got built in here is really a pretty flat recovery, in both US and Europe. AP and LA we have clearly seen -- LA skipped this whole recession as far as we can tell and AP probably bottomed in the second quarter where we didn't see the bottom in the US until the third quarter, and Europe not until the fourth quarter.

  • Operator

  • Our next question is from John McNulty of Credit Suisse. Your line is open.

  • - Analyst

  • Just two quick questions. One on the balance sheet, your net debt to cap is now getting to pretty reasonable if not low level. And when we look at your stock right now it is probably the cheapest I can recall it trading since I have been covering this space. So, I am wondering what your thoughts are in terms of maybe putting the balance sheet to work in buying back stock. If it is not going to go there, where should we think about cash going forward?

  • - Chairman, President & CEO

  • I would say our priorities are attractive M&A targets first and share repurchase would be certainly secondary to that. As I mentioned in my comments, we have worked to be patient. This are a number of what I would say properties that we are interested in. Obviously we are going to buy them if it makes sense for the business at the price that they're going to go for. But I am pretty confident we will have a successful M&A year this year. If we don't clearly share repurchase is something we have done in the past, and we would likely consider if we don't have success in M&A.

  • Operator

  • Our next question is from Amy Zhang of Goldman Sachs. Your line is open.

  • - Analyst

  • My question is related to your raw materials outlook and as it went out there is a lot of discussions from the special chemical companies about raw materials inflation. I'm wondering your outlook for that and also your sales guidance, on your slides, and how much of the pricing gains you've baked in in the guided range.

  • - Chairman, President & CEO

  • Well, Amy, first raw materials, we are forecasting that they will be modestly favorable year on year. We clearly keep a weary eye on the raw material markets as we go forward. It typically takes a while for these to flow through our P&L even when they start moving. And we've successfully mitigated it for a period of time in the past. So I think we've got a good handle on that but clearly, raw materials is, always one of the risks or potentially opportunities in any of our plans year on year.

  • In terms of pricing, we anticipate that we will continue to see increased pricing in total around the globe. Probably back to more historic norms of around one point -- percent -- so we don't anticipate price erosion which has been a frequent question. In fact, we anticipate that we'll continue to be able to drive very modest price increases.

  • Operator

  • Our next question is from [Edward King] of Oppenheimer. Your line is open.

  • - Analyst

  • Two questions, Doug. During the analyst day you spoke about 1000 points of leverage and now you are investing a little more on the sale force to spur volume. Two different buckets -- but why not dial up the leverage in terms of getting a greater efficiency. So you can still reinvest in the business while maintaining SG&A leverage?

  • - Chairman, President & CEO

  • What I would say is I think that is what we are doing. If you look at 2009, we are up OI margin -- 90 basis points when you take adjusted versus adjusted 2008. Our anticipation, in 2010 is that you are going to see an additional increase in OI leverage as well -- around 50 to 75 point range that we talk about over time. So, I think we are doing exactly what you say, which is -- we are driving efficiencies in the business, we are taking a portion of it and reinvesting back in the business, particularly with an eye on driving volume growth and we are also letting some of it flow through down to to bottom. That's the formula.

  • Operator

  • Our next question is from Mike Harrison of First Analysis. Your line is open.

  • - Analyst

  • Hi. Good afternoon.

  • - Chairman, President & CEO

  • Hi, Mike.

  • - Analyst

  • Doug you referred to moving squarely back to offense in term of your sales strategy. Obviously when the economy was in decline, the sales strategy shifted more toward new account generation. And now as we start to look at a bottoming and gradual recovery, I was wondering if you can maybe give some more detail about exactly what you mean when you say you are switching back to offense, and what that means in terms of your sales strategy.

  • - Chairman, President & CEO

  • We never sent a note out to our sales team to say "Get off offense" but I think that we are seeing is while we added corporate account heads throughout 2009, we started heavying up some of the core investments in the growth areas we've consistently talked about -- like water and waste, health care, even expansion of some of our programs, and emerging market businesses, where we have added talent, significant talent over the second half both in head count and just other managerial plays. So, that stuff I would say we started pushing more aggressively late in the second half of last year because we started becoming more confident that we had seen the bottom and we had a better idea of what the environment was going to be going forward.

  • So, that is what we are referring to. We never went completely in a turtle posture but I would also say no doubt if you go back a year ago there's a heck of a lot of uncertainty, and there was a lot of defensive play going on to make sure that you had the right amount of cash, that you could protect your balance sheet, to protect the business franchise, et al, I think we played that quite well. But then we also had to get shifted back on getting the sales growth moving.

  • - VP, External Relations

  • This is Mike Monahan. Just to be clear, last year we were also making targeted investments in selected areas -- China, Latin American, Health Care, etc. So, it was one which was very mindful of where the opportunities were and continue to drive those.

  • Operator

  • Our next question is from Gary Bisbee of Barclays. Your line is open.

  • - Analyst

  • Hi guys, good afternoon. Doug I think you said that the margin benefit from the new operating systems in Europe, you are more confident now that they're real and if anything were better than maybe you'd previously expected. I think you said that referring to the systems. Can you give us a sense -- how you are confident in that, and then maybe what level of savings we should expect and over what time period you would really achieve that. Is that over a couple of years? Thanks.

  • - Chairman, President & CEO

  • Yes, I think the best way to think of it is that way. So, where are they? There's significant savings in supply chain and warehousing and distribution. We also think ultimately in raw material procurement. This is very much divided and we were running individual country operations even in a supply chain arena. So we weren't fully capitalizing on the $1.5 billion leverage that we had built over time in SG&A -- particularly in the G&A side. We've got back offices -- multiple, even within a country. Much less throughout the region. We know there's significant opportunity there. And we are not talking about anything that hasn't been done by a number of companies in the past. So we are very confident in our ability to go after this.

  • What we have learned going through this process is just how fragmented that business really was when you start peeling back the onion. So as a result, it was more complicated to get this system in place than we had anticipated. The flip to that is that it is a richer environment in terms of [see in] margin. How it is going to come is we've always said you'll start seeing the big benefits in 2011. We are as I mentioned before going to have the rollout behind us in the second quarter of this year. So we will be shifting very aggressively in the second half to starting to get after first, product supply and leveraging those savings and then G&A savings as we move into 2011. But it will take us a few years to get fully realized and rebuild this back to a -- or build this to a 13% or 14% NOI player.

  • Operator

  • Next question is from Mark Gulley of Soleil Securities. Your line is open.

  • - Analyst

  • Thanks for the market guidance slide you provided Michael on page 9. I am struck by the difference in the trends that the forecasters are seeing for the lodging side versus food service side. Doug, can you help us understand why you have -- those trends are so different -- and it's pretty much across regions, too. Particularly in US and Europe.

  • - Chairman, President & CEO

  • What we are -- lodging is on a path to recover much quicker than food service. Big part of it is because of business spending in terms of travel is looking to tick up this year versus last year. And a lot of -- lodging's exposure is more on business than say food services in total. Food service is predominantly a consumer spend item and the consumer spend areas are still, we anticipate, to be under real pressure particularly in the US and also in Europe.

  • Operator

  • Your next question is from Nate Brochmann of William Blair & Company.

  • - Analyst

  • Good afternoon, gentlemen.

  • - Chairman, President & CEO

  • Hi Nate.

  • - Analyst

  • Just wanted to dive in a little bit the acquisition strategy. I assume that to be in a lot of your key areas of focus, in terms of water, health care, [merching] markets. One wanted to see if that is indeed true in terms some of the M&A opportunities out there or what's on the horizon this year. And then also to dive a little more into the health care opportunity for 2010, in terms maybe some new product goals or where you'd like to take that business this year.

  • - Chairman, President & CEO

  • First of all, you are largely right on M&A opportunities -- I would obviously add health care in there. And the other piece is we are open to what I would call pure bolt-on acquisitions and core businesses where they make financial sense. Given where some of the smaller players are at this point in time.

  • In terms of health care -- our focus -- recently announced we are rolling out our HAIC or the infection control portion for our program -- the protect system as we move forward right now. We are going to continue to build out that program and there are some technologies that we are interested in adding -- some we will do through internal R&D, but we have also been looking at licensing and acquiring technology on the market. We had a few such acquisitions in the fourth quarter, some of these we took on and paid fairly large licensing fees as one-time payments even in the fourth quarter. Because it was the best way from an economic situation to pay for these, even though it was inconvenient if you will from a quarter to quarter statement. So we are very aggressive and the health care team is all over this.

  • Our anticipation is another very successful year for the health care business, in terms of continuing to drive top line but also bottom line improvements even while investing in this business. I think that team is on the right course and we feel good about that investment.

  • Operator

  • Our next question is from P.J. Juvekar of Citi. Your line is open.

  • - Analyst

  • Good afternoon. Doug, Kay sales grew 13%. Can you break that down between QSR and food retail. My second question is that food retail has been growing for a couple of years. How much market share is left to gain there? Thank you.

  • - Chairman, President & CEO

  • P. J. you're going to drive me to put my glasses on. Food and retail was the largest growth driver but even the QSR side was near double digit. I would say on the food retail side, I think there is significant share still to be had. We anticipate that food retail is going to continue to be a very strong growth engine this year based on new business activity that they have already got under their belts.

  • Long term, food retail has a lot of upside, we are starting to have success in Europe. This is a proposition that we are expanding globally, i.e., the focus position on helping retailers manage food safety as they move into increasingly prepared food. So we like the food retail business. I think it's still pretty early in the food growth story.

  • Operator

  • Our next question is from Rosemarie Morbelli of Ingalls & Snyder. Your line is open.

  • - Analyst

  • Can you talk about your new account? Is -- whenever we listen to your conference calls, Doug there is always new accounts gained in all categories. If you eliminate the new accounts, how much was the decline in the existing one because in the end you grew -- your top line grew only 1%. And then if you could follow up with giving us some details as to what you call independent accounts. Is that different from national accounts or is there something in addition you need to add to that? And as we are going into the -- pursuing new accounts, could you give us some detail as to what the new technology that you are investing for the new sales force could translate into? Is it more better profitability? Is it more accounts? Could you just help me put my arms around this new account statement you always make?

  • - Chairman, President & CEO

  • Well, yes, the reason we make this new account statement is because that's really how we drive growth. So it is very core to our strategy. It is -- we are going to grow by selling more stuff to more people and every time we lose site on that we are going to have a fundamental problem.

  • So the heart of your question, number one what would our business look like without new growth. Clearly let's pick on institutional businesses, we have two factors. You had closures throughout the last couple of years and you also had just fundamentally lower consumption in these units as a result of reduced traffic, and reduced check size even when traffic existed. What would that have been 3% to 4% down quite easily if we didn't get after it. And, so we know that the new account productivity has enabled us to offset a lot of that decline as we move forward. We expect that the market has bottomed -- meaning we aren't going to have negatives go to against. So we have firmer ground upon which to build. So, the new accounts that we start adding now are going be additive versus just filling a hole that is created by a market situation.

  • Number two on the street side -- first of all I would say when we look at the corporate chain or corporate account multi-national player opportunity, it remains -- it is a very sizable opportunity. We do not have the same share of that opportunity in all regions. We have been investing in talent, we have been exporting talent and building up our corporate account teams around the world so that we can do a much better job capturing that particularly in the fast growth regions. And we are successfully doing just that. So that still remains a very rich growth area for us as a Company.

  • If you get down to independents, last year we had very good success particularly in institutional if you want to talk street accounts -- partnering with Cisco, US Foods, other players around both US and even increasingly in Europe and we've talked about a program we had with Cisco in particular called Juggernaut where we added over 20,000 new accounts principally street or independent accounts which generated sizable business opportunity. This has led us to have conversations with Cisco about how to further enhance the growth opportunities just as we do with other distributor partners, we learned a lot last year that we know we can apply even more effectively moving forward. In terms of productivity and sales tools, which I think was the third part of the question, we rolled out what we call, for lack of a better term, laptop -- technology built in laptop so our field sales teams first in the US.

  • Last year we continued to deploy that throughout Latin America, throughout Europe, and throughout Asia in spite of the economic downturn. And while it was a sizable commitment in capital, and expenditure we knew it was important because it does several things. Certainly it drives productivity and we have seen that and that's one of the reasons that we have continued to increase the OI margin in the US is because of that technology. But it is even more importantly it increases our professionalism and ability to sell new business, to capture the value that we create for chains, or for large food and beverage enterprises -- and the ability to merchandise that at the headquarters and demonstrate how we are doing in terms of saving them water, saving them energy, really get to the heart of our value equation. That's the secret of the field technology play.

  • So I think all three of those things are moving in the right direction. We don't get into naming chains and naming other things but we feel very good about where we are. We're building momentum in this area and as I said I think the first quarter is all set to be a record quarter because of a few key deals.

  • Operator

  • Our next question is from David Ridley-Lane of Banc of America. Your line is open.

  • - Analyst

  • Sure It looks like both pension expense and the growth investments are more heavily weighted towards first quarter in 2010, what other costs are going to fall more heavily in the first quarter than the other quarters.

  • - Chairman, President & CEO

  • I will talk to the investments and I will let somebody get the pension, and I will have Mike do the pension. The investments -- they are a little smoother than they look, but what happens is they start running into the second half when we started heavying up investments in 2009 which is why there's a lower impact if you will on average in the last three quarters versus the first quarter. Pension is Mike's area.

  • - VP, External Relations

  • In the pension area David as we will have a little bit higher pension cost as we showed -- pension benefits in total is about $0.06. So you are seeing that kick up and it is simply a year on year basis, is the reason for being a little heavier in the first quarter.

  • Operator

  • Our next question is from Justin [Huck] of Robert W. Baird. Your line is open.

  • - Analyst

  • Good afternoon, guys. One more question on the G&A expense and in your guidance -- I understand that its going to be up year over year in the first quarter just because of some of the things you cut out first quarter of '09. But when we're thinking about for the full year and the savings you've realized so far, maybe you could give us -- quantify what the savings from your restructuring has been in '09 and what the G&A should be going forward. Is it actually going to be down year over year as a percentage of sales?

  • - Chairman, President & CEO

  • First of all what we realize is we spent about $74 million, we realized $53 million in 2009, and anticipate another $20 plus million to be realized year on year in 2010 as a result of this. The lion's share -- those savings don't include things like discretionary travel cut backs, and the like. Those are structural changes. The vast majority of those are going to be forever built into the business because we were closing facility -- facilities -- consolidating operations, doing a number of things that have tangible on going benefits.

  • In terms of investments, clearly when you get into first quarter, first quarter last year, we basically had people frozen to their desks. So we are going to have more travel if you will in the first quarter, than we did last year, because it was basically a net zero. I am being a little extreme. But it was very, very much shut down, and getting after customers takes some modest investment in P&E unfortunately. But that's the thing we've learned over the years.

  • In terms of where SG&A is going to be for the year. We anticipated that it is going to be very close to last year, maybe modestly up as we go through. But I would say the ratio is going to be close to in line to a year ago.

  • Operator

  • Our next question is from Darren Silversteyn of Longbow Research. Your line is open.

  • - Analyst

  • This is actually Dmitry Silversteyn just wanted to follow up on the comments you made about the GCS business and the profitability improvements there. My understand is that it still lost money in the fourth quarter, just not as much?

  • - Chairman, President & CEO

  • You are right. It lost $2.5 million in the fourth quarter. That was versus a $5 million loss the year before. I guess what I would point out at on GCS is a couple of things. We are seeing -- a bottoming in terms of sales pressure. We are not completely there but we are very close. We are probably there as we talk. We also have moved this business to cash positive both last year and forecasted it is going to be cash positive this year as well. So we are just fundamentally in a different position on this business than we were previously.

  • Operator

  • Our next question is from John Roberts of Buckingham Research. Your line is open.

  • - Analyst

  • Afternoon, guys. Can you hear me.

  • - Chairman, President & CEO

  • Yes.

  • - Analyst

  • I am looking at slide nine and the European market outlook for 2010. Looks to be moderately up -- food service is down 1%, everything else is flat or up. It sounded like you were expecting Ecolab to be flat or even maybe down in Europe in 2010.

  • - Chairman, President & CEO

  • I think what we were talking about -- this forecast that you are looking at is an annual forecast for the year. Even that forecast should ramp up for the quarter. And, what I think you are referring to is the sales we talked about for Europe was for the first quarter. We anticipate Europe to be positive year on year in sales for the year.

  • Operator

  • Our next question is from Jeff Zekauskas of JPMorgan. Your line is open.

  • - Analyst

  • Hi. Just a couple of questions. What are the factors that you think would lead to a much better year in 2010 in institutional? In US institutional -- and what are the factors that might lead to a tougher year?

  • - Chairman, President & CEO

  • US institutional, I would say if new business activity proves to come on even faster than we anticipate, some of this is already what I would say in the bag. That could lead us to have a healthier top line, and that business that translates quite quickly into healthier OI. That would probably be the single biggest improvement factor.

  • I would say on the down side, I guess if the US economy deteriorates versus holds or improves, you would argue that that business would suffer. But I would probably characterize that as the single biggest risk in that business. And while I don't want to take it completely off the table we have tried to -- we have conservatively estimated the economic rebound.

  • Operator

  • Our next question is from David Begleiter of Deutsche Bank. Your line is open.

  • - Analyst

  • Just on GCS, what did it lose in 2009 and I know it is cash positive but what will it lose on a book basis in 2010?

  • - Chairman, President & CEO

  • It lost $9 million I believe -- $9 million in 2009. And we anticipate modest improvement throughout roughly a $6 million -- $6 million or $7 million loss in 2010.

  • Operator

  • Our next question is from Mark Gulley of Soleil Securities. Your line is open.

  • - Analyst

  • Michael as you were going through some of your outlook statements in your prepared remarks I couldn't quite get the constant currency or volume growth you were looking for for this year -- 2010.

  • - VP, External Relations

  • We said low to mid single digits. On fixed currency.

  • Operator

  • Our next question is from Dmitry Silversteyn of Longbow Research. Your line is open.

  • - Analyst

  • I am glad to at least jump on to the end of the call of the line here. Just wanted to follow up on the health call -- growth excluding the H1N1 and the acquisition, it was only about 4% which I think is the lowest we have seen in several quarters. Is that business maturing for you, are we getting to a law of large numbers there or can we still expect high single digit, double digit growth out of that going forward and there was some abnormal things taking place in the first -- in the fourth quarter -- which exclusive H1N1 saw the growth slow down to 4%.

  • - Chairman, President & CEO

  • Yes. I guess first of all, we are taking a pretty severe accounting where we start giving these. It is like what's the growth rate after we take away everything that we with know. First of all, I would say we don't feel that business is either suffering from the law of large numbers. We hope it does someday. But that's a couple zeros away frankly. The business -- our anticipation is next year, that this business borders on as we rebuild double digit growth-type business and we think it can maintain that type of growth as we go forward.

  • - VP, External Relations

  • And Dmitry for the full year, health care was up 11% -- a little bit of that was H1N1 but excluding H1N1, it was still up around the double digit level. So I think you can't take one quarter and extrapolate too much from that.

  • Operator

  • Our last question is from John Roberts of Buckingham Research. Your line is open.

  • - Analyst

  • In food and beverage you cited several weak markets -- dairy, meat and poultry and other some other agricultural areas. What's going on there, because food consumption isn't down I don't think.

  • - Chairman, President & CEO

  • Yes, well there's always -- there's a couple of things. There's always shifts in terms of food consumption patterns that occur. In part you have some shifts in terms of your plant consolidations within a number of these industries, as they retool for what they anticipate to be future growth.

  • We typically go through these shakeout periods during economic downturns, and I think we have again seen that in the F&B area.

  • - VP, External Relations

  • But John I would say that if you look at food and beverage -- meat and poultry, and production is actually down throughout the year. Dairy is down as well I believe. So you actually have seen some decline in production.

  • Operator, if there's no more questions, we can end the call. Are there any other questions?

  • Operator

  • At this time there are no further questions.

  • - VP, External Relations

  • Well, thank you everyone for your participation today and have a terrific day. Thank you.

  • Operator

  • Thank you. This concludes today's presentation. You may disconnect at this time.