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Operator
Greetings, and welcome to Masonite's 2016 First Quarter Earnings Conference Call.
(Operator Instructions)
Please note that this conference call is being recorded. I would now like to turn the call over to Joanne Freiberger, Vice President and Treasurer.
Joanne Freiberger - VP& Treasurer
Thank you, Danielle, and good morning, everyone. I'm joined in our Tampa office today by Fred Lynch, our President and Chief Executive Officer, and Russ Tiejema, our Executive Vice President and Chief Financial Officer. The information for the webcast presentation that will accompany today's call is available on our website at www.masonite.com under the heading Investors.
During this call, we will be making forward-looking statements that are subject to risks and uncertainties, which are described in greater detail in Item 1A of our annual report on Form 10-K, which is available on our website. Actual results may differ materially from those expected or implied. Forward-looking statements are as of the date that they're made, and we undertake no obligation to update any forward-looking statement beyond what's required by applicable securities law. In addition, our discussion of operating performance will include a non-GAAP financial measure within the meaning of SEC Regulation G. A reconciliation of these measures with the most directly comparable GAAP measure is included in the press release and in the appendix of today's presentation, both of which are available on our website.
On today's call, Fred will begin with the company and industry update, Russ will discuss financial performance, Fred will then summarize our prepared remarks before opening the call up to question-and-answer session.
And with that, let me turn the call over to Fred.
Fred Lynch - President & CEO
Thanks, Joanne. Good morning, and welcome, everyone. We were pleased by our first quarter 2016 results.
Net sales increased almost 13%, and adjusted EBITDA increased 54% in the first quarter, representing our eighth consecutive quarter of adjusted EBITDA growth greater than 25%. Each of our new reportable segments increased its adjusted EBITDA by double digits, and adjusted EBITDA margin for the company increased 320 basis points to 11.9%. We recorded adjusted EPS of $0.57 in the first quarter, a $0.67 improvement from the first quarter last year. We delivered 12th consecutive quarter of positive AUP growth, reflecting the strengthening value proposition across our product portfolio. And during the quarter, we repurchased $16 million of our shares under our previously announced share repurchase program. So hats off to our 9,000-plus employees for another great quarter on all accounts.
Last week, we released historical information relative to our new reportable segments. Our three reportable segments are now North American Residential, which includes the US, Canada, Mexico and sales from our facilities in Chile, which primarily serve the North American residential housing industry, Europe, which includes the United Kingdom, the Czech Republic and sales from our facility in Ireland, and Architectural, which serves customers in North America for commercial and architectural door applications. The corporate and other category is a reconciling entity rather than a reportable segment and consists of unallocated corporate costs and the results of immaterial businesses. And the historical results of our South Africa business are captured into the corporate and other category. As a quick update, the Business Rescue Practitioner has a proposed a business recovery plan that involves the sale of that business. The transaction is subject to various closing conditions and is expected to close in the third quarter of 2016, and we do not anticipate a material impact to our financial results as a result of that proposed transaction.
So looking specifically at the North American Residential segment on the next slide. We were encouraged by the strong demand trends in both the retail and wholesale customer channels, and we saw balanced growth across all products in the segment. The US housing market, as everyone knows, had a strong first quarter, as both single-family starts and completes grew double digits compared with the first quarter of 2015. And we were encouraged by the trajectory of the housing market and its longer-term prospects. Adjusted EBITDA in this segment increased 75% compared to the first quarter last year, and adjusted EBITDA margin increased 490 basis points in the quarter through a combination of volume growth and increases in average unit price.
Turning to slide 7 and our Europe segment. We again saw strong performance on the topline and the bottom line as our portfolio optimization strategy continues to pay off. The UK now represents approximately 90% of net sales in this segment, and we're optimistic about the long-term growth prospects in this market as well. The consumer shift to fiberglass exterior doors in the UK continues to benefit our DSI business further and is further aided by strong RRR demand in the quarter. The prior year acquisitions of PDS and National Hickman are delivering solid results, and the integration of both of these businesses continues to move forward as planned. In the near term, Brexit concerns are weighing on the UK new housing market as well as the pound sterling, and the UK market did experience a slower pace of housing completions in the early part of 2016. Again, though, over the long term, we believe that the UK housing market and economy have additional room for growth.
Turning to slide 8. Both net sales and adjusted EBITDA for the Architectural segment increased 10% in the first quarter, almost entirely related to increased volume demand in the office and lodging sectors. While strength in office and lodging is positive, doors in the lodging sector are generally at lower price points, which did have a slightly negative impact on the segment's average unit pricing in the quarter. We recently communicated a price increase for new architectural door quotes to better reflect the value proposition we provide in this segment. And it should be noted, we expect limited price realization from that action in 2016 due to the normal lag between project quotes and ultimate shipments. We continue to focus on improving the operational performance of this segment through purposeful investment in personnel and systems integrations. We are also taking the opportunity now while the demand in the market is still recovering to invest in R&D, new product development as well as value-added services. When the commercial end-markets fully recover, we believe Masonite will be better positioned as a result.
And so with that as an overview of the performance of our segments, I'm now going to turn the call over to Russ to discuss our first quarter financial performance. Russ?
Russ Tiejema - EVP & CFO
Thanks, Fred. Good morning, everyone. As Fred previewed, overall, we had a very strong first quarter on both the top and bottom line due to a combination of solid market conditions and some specific first quarter drivers.
Looking at net sales and adjusted EBITDA, this was the strongest first quarter we've had since 2009. Net sales in Q1 were up 13% compared to the first quarter of 2015. And excluding foreign currency headwinds, net sales increased 16%. It should be noted that net sales in the first quarter of 2016 did benefit from the New Year's holiday falling in the fourth quarter 2015, thereby providing us with additional shipping days in the quarter, which we believe provided approximately $15 million of net sales benefit. Adjusted EBITDA increased 54% to $58.2 million compared to the first quarter of 2015. Excluding the negative impact of foreign exchange, adjusted EBITDA increased 59% versus the first quarter of 2015.
On slide 11, we present a summary income statement of our 2016 first quarter results. Beyond the net sales and adjusted EBITDA numbers already cited, gross profit increased 34% to $98 million or 20.1% of net sales in the quarter, an increase of 320 basis points versus a year ago. Gross margin expansion was due to higher average unit prices and fixed cost leverage. SG&A increased approximately $6.7 million in the quarter, due primarily to stock compensation, higher personal costs driven by new headcount to support our growth, continued digitization efforts, and UK integration costs, partially offset by cost reductions related to our recent dispositions. We continue to realize cost leverage, with SG&A as a percent of net sales decreasing 10 basis points. Adjusted EBITDA margin also increased 320 basis points in the quarter from 8.7% last year to 11.9% this year. Net income was approximately $18 million in the first quarter, and adjusted EPS was $0.57. This was a $0.67 improvement compared to the negative $0.10 in the first quarter of 2015, which excluded $28 million of debt extinguishment costs.
On slide 12, we examine the change in net sales for each of our three reportable segments and the primary drivers of the year-on-year change. Net sales in our North American Residential segment increased 24%, excluding foreign exchange headwinds. Volume in the segment increased 18% as a result of the additional Lowe's business and overall strength in both the wholesale and retail channels. Average unit price increased 5% through a combination of previously announced price increases and our continued effort to drive innovation and shift our mix to higher-value products. Net sales in our Europe segment increased 11%, excluding foreign exchange headwinds. Growth was driven primarily by a 9% increase in average unit price as our DSI business, which sells fully finished exterior door sets at higher average price points than our other UK businesses, continues to perform ahead of the overall market. Volume increased slightly in the first quarter, as revenue from our 2015 UK acquisitions was largely offset by the impact of the sale of our French door business in 2015 as well as some softness in the UK residential housing market. Net sales in our Architectural segment also increased 11%, excluding foreign exchange, primarily driven by almost 10% volume growth.
Turning to slide 13. Our view on 2016 remains largely unchanged. We expect mid-to-high single-digit growth in the US housing market and mid-single-digit growth in the RRR market. New product rollout should continue to benefit 2016 and drive higher average unit price across the portfolio. We also foresee a commodities cost environment that should remain slightly favorable when compared to 2015. As demand has been increasing, we have experienced a tightening labor market and the associated cost increases that go along with that. We do expect that our labor costs will likely increase in 2016 when compared to 2015. We believe the housing market in the UK will remain solid in 2016 but recognize that there have been some near-term concerns around the Brexit that has negatively impacted the UK housing market. We also believe that Canada's housing market will continue to see uneven growth due to economic weakness in regions that are more closely tied to oil prices. On our fourth quarter earnings call, we discussed the longer term growth framework that included 7% to 10% annual sales growth and 14% to 15% adjusted EBITDA margin by 2018. We'd like to spend some time discussing the assumptions within that framework.
The first part of our growth framework includes continued market growth. By 2018, we assume a US housing market that is at or near the 50-year average of 1.5 million starts. We have also assumed that RRR market will continue to grow at a mid-single-digit pace and that we will see mid-single-digit growth in the architectural door market as well. We have assumed a Canadian market that is relatively flat with uneven growth and a UK market that continues to grow but at a slower pace than in recent years. The second part of the growth framework is based upon driving margin expansion by capturing incremental margin on a growing business, moving customers to higher-value products through continued new product introductions and improved consumer education, and lastly, by pursuing strategies that allow us to capture fair value for our products and services. These initiatives would be balanced by investments we are making in the business to drive improved factor productivity and mitigate future cost inflation. These initiatives require upfront investments in IT systems, R&D and personnel that we believe will ultimately drive leaner operations, higher productivity and margin expansion over the long term.
Now turning to slide 16. Growing adjusted EBITDA and free cash flow underpins our disciplined approach for deploying cash back into the business and to our shareholders to maximize returns to our investors. The highest priority for our cash is to fund continued growth of the existing business via both working capital and capital projects. We plan to continue our pace of capital investments into new products, manufacturing capabilities and technology enablers at a rate of approximately 3% of net sales. Next, we intend to maintain a disciplined acquisition criteria and valuation framework in order to continue to fund strategic acquisitions. And given our increased free cash generation, we also plan to return cash to shareholders through our $150 million share repurchase program. In fact, in the first quarter of 2016, we repurchased approximately 260,000 or $16 million worth of Masonite shares. Year-to-date repurchases, including those made subsequent to the end of the first quarter, total $19 million. We believe that our strong balance sheet and liquidity position will provide us with the resources to simultaneously continue to invest in the business, execute strategic acquisitions and repurchase shares on an opportunistic basis. As evidence of our progress in this area, Masonite's balance sheet and liquidity position continued its strong positive trend in the first quarter. Total available liquidity at April 3, 2016, including unrestricted cash, an undrawn ABL and an accounts receivable purchase agreement totaled $206.6 million or 11% of Masonite's trailing 12-month sales. Total debt and net debt to trailing 12-month adjusted EBITDA stood at 2.1 times and 1.9 times respectively, compared to 3.0 times and 2.3 times a year ago. Our trailing 12-month adjusted EBITDA interest coverage ratio was 7.9 times compared to 3.6 times last year, and our trailing 12-month fixed charge coverage ratio was 5.6 times versus 2.4 times in the first quarter of 2015.
With that, I'll now turn the call back to Fred to summarize today's discussion.
Fred Lynch - President & CEO
Great. Thank you, Russ.
We believe that the strategies that we're pursuing at Masonite are contributing to strong financial performance. The first quarter of 2016 was the eighth consecutive quarter of adjusted EBITDA growth in excess of 25%. For the quarter, net sales increased 13%, and gross profit increased 34%. Gross margin and adjusted EBITDA margin both expanded 320 basis points, and adjusted EBITDA increased 54%. We believe the steps we have taken have transformed the business, and we are committed to continuing our efforts to deliver above-market performance by providing an unparalleled customer experience. We continue to launch new innovative products and services, which have a growing impact on our overall business, and we are committed to driving operational efficiencies, incorporating a lean enterprise operating system throughout the organization. I again want to thank all of our employees for their dedication and continued focus on our customers. Together, we are committed to make Masonite the best provider of building products in the eyes of our customers, our employees, our shareholders, our suppliers and in our communities.
And so operator, with that, we'd now like to take any questions.
Operator
(Operator Instructions) Bob Wetenhall, RBC Capital Markets.
Bob Wetenhall - Analyst
Thanks for the new reporting format and the clarity you're providing on the long-term targets. I think that's incredibly helpful towards understanding the story. And I also think -- I say this, you made incredible progress in North America on the price side. You fixed Europe. So I think you guys deserve a victory lap. You got a great start to the year. Things seem like they're in place. Execution has been fantastic.
I'm getting a lot of questions about your guidance. It seems like with current trends that are very constructive across the portfolio, just thinking about this, and I'm not looking for exact point estimate, would you feel now that your adjusted EBITDA guidance of $235 million to $255 million, that you're probably biased towards the higher end of the range? And when you're thinking about how this works through the end of the year, what are the factors that would push you towards the high end of the range?
Russ Tiejema - EVP & CFO
Thanks, Bob. It's Russ. Let me maybe start off, and Fred can add any color that he thinks is appropriate. I appreciate the question regarding guidance. Hey, we're very pleased with Q1, no doubt. But we're sitting here today with literally just one quarter behind us, and we just felt that it was early to update the full year guidance that we provided, frankly, just two months ago. And as we discussed on the call, I think it's important to recognize there are some uncertainties ahead for us as we come into the peak season. Through the balance of the year, there's uncertainty around commodities cost. We clearly see that there's a potential force and labor cost inflation due to the tightening labor markets that we're seeing in the US. There's the uncertainty relative to the UK housing market, given all the chatter there's been in the market around Brexit. And so that really informed our view that it was early at this point to provide an update on the full year guidance. I think most importantly is we remain focused on managing the business around the three-year financial framework that we provided to you folks and focusing on the management actions that are really going to drive value along that financial trajectory over a multiyear period, not just the balance of 2016.
Fred Lynch - President & CEO
Yes. And I think Russ articulated that extremely well. I think all of you know I am not an advocate for regular quarterly guidance because we don't make decisions on our business based on a quarter-to-quarter approach. Our approach is on a long-term basis, and I think our decision to really step out there and talk about how we're driving the business for the long term and developing a long-term outlook and path to our 2018 financial expectations is really the way we want to continue to look at the business.
Operator
Tim Wojs, Baird.
Tim Wojs - Analyst
I guess just my question is just really with the re-segmentation. Is there any way just to think about, from a higher level perspective, how to think about maybe the growth and the margin trajectory in each segment, kind of how that ties to the longer-term guidance on a total company basis?
Fred Lynch - President & CEO
I'm not sure I fully understand the question, but maybe you -- can you be more specific, Tim?
Tim Wojs - Analyst
Yes. I mean, I guess, just as you look at just the 14% to 15% EBITDA margins in total by 2018, how do we think about that if you break it down between North America, Europe and Architectural?
Fred Lynch - President & CEO
Yes. I don't know that we're in a position to share with you how we expect the margin improvement to occur through each segment. But I think the framework that we laid out, that Russ laid out I think on slide 15, actually does a nice job of talking about the different components of that. A, it starts with market, B, it's in the margin enhancement that we're driving, and then C, we're recognizing that there's going to be a number of investments. Some are long-term and continuing investments, and some are onetime investments that are going to drive and ultimately make that happen. I think the important message though, is that when you think about where we are in the markets that we serve today, all of the markets we serve today are well below their historical norm. And if you think about where we, as a company, are with respect to our EBITDA margin at nearly 12% in the first quarter and you compare that with where we were in peak margins in the past, one could readily see our ability to achieve those goals that we've set out for ourselves.
Operator
Alex Rygiel, FBR Capital Markets.
Alex Rygiel - Analyst
Fred, could you -- or Russ, could you maybe go into a little bit greater depth in sort of helping us to better understand the volume growth in North America of 18% in the quarter? And I know you mentioned sort of the oddity of kind of the holiday, when the holiday fell out and all. But could you kind of walk us through that and help us to kind of get to a conclusion on what volume growth in North America hypothetically could look like in a run rate environment for the next three quarters?
Russ Tiejema - EVP & CFO
Yes, Alex. It's Russ. I'll take a shot at that. I guess, the way I would frame up the answer is -- first and foremost, as we said on the call, we really saw a pretty balanced growth across North America across all product categories across all channels. If you take a look at our North American Residential business in particular, again, across interior, exterior our glass and Stile & Rail product categories, pretty strong growth across all. We saw high-teens growth in the interior door markets. We saw solid mid-single-digit growth in the exterior doors. That exterior door growth was levered more towards fiberglass and steel, which obviously helps us from an AUP and from a margin perspective. And then when you take a look at the channels in North America that we serve, it was strong growth on both the wholesale and retail channels. Retail, in particular, was quite strong in the quarter. So I guess, when we step back, we see a pretty balanced view on growth across all product categories, all channels. I'm not going to provide any guidance or forward look on how we think that looks going through the balance of the year, but we're certainly very pleased with the start to the year, again, across the portfolio in North America.
Fred Lynch - President & CEO
And again, I would just remind folks, we did have the fact that the New Year holiday, which Russ mentioned, provided us with about $15 million. We did have the improvement in Lowe's business, which -- that was probably -- we said about $12 million a quarter is what we've said that that would provide. So you have to take that into your account. Let's face it, we had a mild winter. So I think you have seen that across -- while maybe other businesses in the space haven't grown at quite the rate that Masonite did, we've seen nice growth across other businesses in the space. And then we talked about it last year that we've been focusing on new products, and those new products have helped deliver some, again above-market growth. So it's really -- the nice part is it's an effort that really has multiple pillars that are helping us to drive those results.
Alex Rygiel - Analyst
And then does a sort of a high single-digit kind of volume growth number sound more realistic relative to the quarter, factoring in some of those kind of oddities that occurred in 1Q?
Russ Tiejema - EVP & CFO
Yes. I think that's right, Alex. When you take into account the incremental Lowe's business and the holiday impact that Fred just articulated, high single-digit volume growth is the right way to look at it. (Multiple Speakers)
Alex Rygiel - Analyst
And clearly, that's a very nice step-up from what you might call the first nine months of 2015. How much of effect do you think the mild weather had in that?
Fred Lynch - President & CEO
Yes. I don't think that we can actually specifically say what was related to mild weather. Again, I think if you go back to 2015, if you go back and listened to those calls, we talked about the fact that in these markets, some of the volume is temporal and fungible. And I think that has proven to be the case, right? We kind of shared that. And again, that's why we don't look at our business on a very kind of quarter-to-quarter basis.
Alex Rygiel - Analyst
And then as it relates to strategic acquisitions as it relates to sort of your three-year plan, with Canada flat, with the UK showing slower growth than recent, would that suggest that you're probably targeting more North American opportunities than outside?
Fred Lynch - President & CEO
Yes. I would say that, clearly, we see opportunity in North America, and we like the growth trajectory there, but we're going to be very thoughtful about our acquisition strategies and what makes sense. I think if you look at the acquisition strategy that we've had in place, it has been across multiple regions, right? We've done acquisitions in Chile. We've done acquisitions in Canada, in the US, in the UK. Those are our big markets, and those will continue to be the markets that we focus on. And we've stayed primarily within our space adding to our capabilities, and we think that's the right recipe for our acquisition strategy.
Operator
Kevin Hocevar, Northcoast Research.
Kevin Hocevar - Analyst
I wondering if you could go to the architectural door comment you made, Fred, in your prepared remarks about the pricing action you took. It sounds like you implemented some pricing actions expected to take a couple of quarters before it starts showing up. But wondering if you could give us some type of sense of when that will start showing up and the type of benefits you would expect as best as you can tell today.
Fred Lynch - President & CEO
Yes. So the Architectural business is largely a quote business. So it's not atypical for quotes to come in and be one -- six months prior to the actual shipment taking place. And sometimes it's longer. Sometimes it could be 12 months. Sometimes it's three months. But there's a pretty significant lag from the timing of when you actually win the quotes, when you actually make the shipment, and of course, that's when the price will ultimately hit our P&L. And so that's why as we look at and share that, we believe that that impact will really not -- hear us being in May. The opportunity for that impact to have much -- opportunity for that price increase to have much impact on 2016 is relatively low.
Kevin Hocevar - Analyst
Got you. But do you would expect in 2017 to see benefits from it?
Fred Lynch - President & CEO
Certainly. As far as the level, for competitive reasons, we're not sharing with that.
Operator
William Wong, JPMorgan.
William Wong - Analyst
So my first question is just to clarify with the 2016 guidance, the EBITDA guidance of $235 million to $255 million. So you guys aren't updating that, but is it fair to say that -- are you reiterating that guidance? Also, my follow-up question in terms of the growth from new products, are you able to share with us the percentage of sales that are coming from these new products and kind of where you are with the rollout in terms of that percentage versus sort of your near and mid-term targets?
Fred Lynch - President & CEO
Yes. So when it comes to guidance, I think our practice is to give annual guidance. And that's at this point what we've been doing since we've gone public in 2013. And I don't see a really good reason to change from that guidance at this point in time because I really believe the focus for us is around the long term. So we'll continue to advocate for -- this is a long-term strategy. The decisions we make in the Company are based on two years to three years, sometimes, four years out. And therefore, we clearly want to help provide you with a path as we start out each new year, but we don't think it's prudent as Russ said to either reiterate or to provide updates on guidance on a quarterly basis at this point. With regards to new products, this has been an area that we began investing in back in 2011, 2012 upping our investment. We're happy we made those decisions three years, four years ago because they really are paying off. It also reinforces the message we just had with respect to guidance. From a vitality index perspective, we're still in the relatively -- in the single-digit area, and it's an area that we think that we need to get to a much higher level over time, and that's part of our plan. And part of our investment thesis is to do that. With respect to 2016, we mentioned that we had a pretty strong launch of new products in 2015 and that most of those occurred during the second half of 2015, which should provide some really strong runway for 2016. We are seeing that, as well as we are launching and have launched some new products in the first quarter of 2016, have some additional product launches planned for the second half of the year. And so we think that 2016 will be again -- we said last year that it was our best new product launch I think in nine years, or some number like that. This will clearly be a better year than 2015.
William Wong - Analyst
Great. And just to clarify on the mild winter, do you think there was any pull-forward effect in terms of pulling forward from the second and third quarters?
Fred Lynch - President & CEO
Yes. The only thing -- I think that's yet to be seen, and that's one of the things that we'll continue to look out for. And I'm going to answer your next obvious question, what did April look like. In April, we saw a very similar view in April that we saw in the first quarter with regards to topline. So it's hard to determine yet whether that is a pull-forward or not.
Operator
Nicholas Coppola, Thompson Research Group.
Nicholas Coppola - Analyst
You talked about SG&A performance in the quarter, big personnel costs and acquisitions and dispositions, which all sound like pretty normal-type items. So how should we be thinking about SG&A run rate for the remainder of the year here?
Russ Tiejema - EVP & CFO
What we've said in the past, and I'll reiterate that point now, is that we continue to expect that we'll see a little bit of SG&A leverage just as the topline of the business grows. But we still view ourselves largely in a reinvestment phase in a lot of our SG&A expenses. You saw that from the Company in 2015, and we would continue to see that into 2016. We're making investments in some key personnel around sales and marketing, around R&D and in particular, around IT and some of our digital efforts that are underway in the Company right now. So that is requiring some investment in personnel and in some IT systems. So again, the relationship that you saw for SG&A to revenue in the quarter this year is probably generally indicative of how you'll see a little bit of leverage in the Company through the balance of the year, but still some investment in SG&A as we continue out through the balance of 2016.
Fred Lynch - President & CEO
I think it's important, a lot of times, when people talk about investments in IT with respect to operational efficiency and back-office productivity, et cetera, a big portion of our IT investment right now is in what we call digital, which is really revenue-generating IT. Now it doesn't happen in the year you make those investments, but it's really focused on providing a different customer experience and a different service proposition through our existing channels to our customers. And we're pretty excited about that. We've seen some positive results from the actions we've already undertaken, and we believe it's a smart place for us to be investing your money.
Nicholas Coppola - Analyst
Okay, that's helpful. And then a more macro-type question. Can you talk about trends that you're seeing in the UK housing market? I mean, you mentioned Brexit fears, forward trends. What are your expectations up there? I mean, are you thinking about that as a temporary slowdown and then there should be some reacceleration? What are your thoughts around the business there?
Fred Lynch - President & CEO
So I would say there's two effects in the UK that we've dealt with. One was the change in the loan-to-own, as they call it, legislation with regards to how tax benefits for people who are buying properties and then lending. It's not loan to own. It's something else. I forgot the term they use. It's a British term. So we think that one has kind of already played out, and we don't see that as having really lots of impact moving forward. They're -- kind of the buy-to-rent, I guess, is the -- that part of the market that people were concerned that the tax legislation would really stop people from (inaudible) some of that buying. It doesn't seem to be the case. The Brexit -- if you can tell me what's going to happen on Brexit, I can tell you what's going to happen with the future. I think it's just creating a lot of uncertainty. And once that uncertainty is behind us, whichever way it goes, that will give us a clearer vision of what's going to happen in those markets.
Operator
Al Kaschalk, Wedbush Securities.
Al Kaschalk - Analyst
I want to focus on North America Residential. In particular, can you provide a little more color on the current landscape in Canada in terms of mix of that business, the end markets and then how you're going to -- how you get to the channel there, in particular?
Fred Lynch - President & CEO
Yes. So we believe that from an interior door perspective, we are the largest player in Canada, and we are a significant player on the entry side as well. We are a major supplier to the retail channel through Home Depot. We also sell through distribution on the interior side, and we sell through a number of distributors on the entry side. And we are across the nation. So whatever part of the country you're in, the Masonite participates in those regions. So if you're in Toronto, we have one set of growth expectations based on how the market's doing. If you're out in the Plains, work towards the oil in a related industries, it hasn't really affected the economies. We play in that market as well, and we're clearly seeing much lower growth and actually much lower sales in those markets than we had seen historically.
Al Kaschalk - Analyst
Would you characterize, Fred, though that Canada is still declining? Or are you kind of a flat line in terms of contribution?
Fred Lynch - President & CEO
Yes. I think the term we use was it was flat but uneven, depending on which part of the country you're in. And again, a good example is on new products, we're seeing very nice growth in products in Canada. So that's the -- we believe that that continued investment in innovation and new products will provide us above-market growth opportunities.
Russ Tiejema - EVP & CFO
Yes. And Alex, Russ. I would just add that Fred talked about the different dynamics regionally in Canada. That in itself can provide a little bit of a headwind to us just given that while you may see strength in markets like Toronto, that's largely going to be a multi-family type of application. Multifamily housing, on average, is about half the door openings as you'll see in a single-family. Whereas you get out into some of the Prairie states that are more heavily tied to the oil commodities market that's largely a single-family market, and we have seen a lot of weakness in that area. But when you step back and you look at the overall North American Residential market, almost three quarters of our business is in the US versus a little over 20% in Canada. So it's clearly an exposure for us, and we're focused on it. But the US really has been the predominant driver of the business over the last year.
Al Kaschalk - Analyst
Right, very helpful. And then just to pivot a little bit towards Architectural. I understand or appreciate the quote nature of the business. I understand you don't want to give guidance. Could you help us, though, to appreciate that this is probably one of the lower-margin businesses now with the new segment reporting? Mix has a big issue here in terms of AUP and the end market dynamics. So I guess wrapped up in that commentary will be a question as to what's going to help drive this to a level that you're comfortable with in terms of owning this part of the business? I know you've made some investments, et cetera, and long term, it makes sense, I believe. But maybe just add a little more color on that given it has such -- relative to the other segments, a lower margin performance.
Fred Lynch - President & CEO
Yes. And Al, this is one of our thesis around the acquisitions that we made in this business, that this business has opportunity to expand margins. It is going to take some work, and we are making some significant investments to make that happen. Everything from putting all of the acquisitions onto a common ERP platform, which is well underway as we speak today, and we think that's going to provide lots of operational efficiencies. I'll be honest with you that in some cases, we have duplicate cost structures right now as we're going through that change, where we have a set of new people that are working on the new systems that will be the integrated centralized systems, and we have a set of people that are still out there working on the old systems that are kind of doing the same job. And we think that's a prudent way for us to go through that process. So when I think about this business and the opportunity to put it on a common platform and to really drive operational synergies within the business over the long run, we think this is one of the more exciting areas for us to help drive margin expansion. And that's been thought through in part of our longer-term outlook in getting to 2018. Part of that is increasing the profitability of the segment as built into that expectation. So I actually see this as a nice opportunity for the Company and an exciting one.
Russ Tiejema - EVP & CFO
Yes. I would just add that the strategy we're pursuing in Architectural, I think you could draw parallels to the strategies that we've executed in Residential, and it's all around executing against this multiyear plan. And just as we did with Residential in making investments in people, systems and in particular, the product development pipeline during the trough market a few years ago, we're now taking advantage of this relatively trough period and slow recovery in the commercial market to make some investments on the R&D side, which we think will strengthen the product portfolio coming off the other side as that market starts to recover and follow along on that 18-to-24-month lag that we typically see to the residential construction cycle.
Fred Lynch - President & CEO
And the last part I'll say is, this is a little bit of seasonality in this business too. So you're normally going to see the first quarter be relatively low compared to the other businesses. Now I will tell you, historically, we have more seasonality in North America Residential that we didn't see this quarter, which I think is a little bit of an anomaly, and we explained all the reasons why earlier.
Operator
(Operator Instructions) Scott Levine, Imperial Capital.
Scott Levine - Analyst
Hoping you could provide a little bit more color on some of the new product lines you introduced last year, the Heritage, Vista Grande, et cetera. What do uptick levels look like? And maybe you can compare those to your segment demand trends. I think you've done that a bit in the past. Just to get a sense to how those are performing. And also, if you could help us get a bit more sense in terms of pricing. How much is mix contributing versus the absolute like-for-like price increases in terms of what you saw in the quarter? And maybe a little bit more color in terms of what you expect over the next few quarters.
Fred Lynch - President & CEO
So I'll start with the new product. We haven't been obviously specific about each of the new products and what's happening. Again, for competitive reasons, it's something that we want to manage closely. What I can tell you is that the launch of both of those lines, which are exceeding our expectations, and when we compare them to other launches in our past of similar products in those categories, the acceptance rate and demand from our customers in both of those is higher than what we had seen as a percentage of our overall portfolio that we have seen from other launches in the past. So it's going extremely well. We've put a lot of time, effort, money into those products. I think we had mentioned earlier we -- Russ had mentioned we put a lot of new investments in people, into our R&D process, and we really think that it's paying off. And so we're excited about those businesses. And quite frankly, we continue to put more investment into the plants because it does take some slightly different operating equipment to make those products and because the products are being -- the demand is higher than the forecast, we're finding ourselves having to increase our capacity on those. So again, we're excited about that, and we're excited about the continued growth in those products. And of course, as we shared, those products are both at higher average unit price than our rest of our portfolio.
Scott Levine - Analyst
Got it. And last one then on the buyback. I realize this ranks behind investment in the business and acquisitions, et cetera, but maybe a little bit more color regarding the thought process on your behavior in 4Q and 1Q, and do we think of this as kind of more of an opportunistic use going forward? Or is there a set time frame you expect to exhaust the current buybacks? More color there maybe.
Russ Tiejema - EVP & CFO
Yes. It's Russ. I'll add a little bit of color. We've said from the start that we view the repurchase authorization really as an opportunistic program. Our expectation is that we'll fully complete that over approximately a two-year period, but we're going to be opportunistic about the point at which we make those repurchases based on price of the equity and the need for cash flow deployment elsewhere in the business.
Operator
Mike Wood, Macquarie.
Mike Wood - Analyst
You've spent some time talking about the productivity investments. Can you just give a sense -- I know this is something you've been doing for quite some time, and it's been part of your longer-term strategic plan. Is your message now that this is going to be ramping up going forward? Can you quantify that at all? And maybe just thinking in context of the incremental margin you achieved in the first quarter, 37% incremental EBITDA margin, is there anything unusual there that we shouldn't expect that to repeat going forward?
Fred Lynch - President & CEO
Yes. So we've talked about the, what we're calling, the next step in our evolution or our journey as a lean enterprise company. We've established a program that we call Mvantage, which is our lean enterprise operating system that we're putting in place across all the plants. To be quite honest, right now, that is more of a cost than it is a benefit based on where we stand in that process. So we've increased our SG&A and overhead costs with regards to talent coming into the organization to help us drive that. We have teams going around to our plants and doing significant amount of training at those plants to enable those plants to start to drive this program. We also, as a result of the increases that we're seeing in demand at the same time, are increasing supervisory overhead in a number of these plants, more with coaches and mentors than what I would call the traditional supervisors. So to be honest with you, in the first quarter, if anything, our lean enterprise system is probably -- we've added additional costs than we've had in the system previously.
Now with that said, we continue to still do the Kaizen events, the continuous improvement programs and the Lean Sigma program that we've been doing in the last five years. And so they're delivering results on a quarter-to-quarter basis. I think the real impact and the real improvement that we're going to see by taking our entire system to the next level is again a journey that we're going to see over the next two years to three years. And again, it's reflected in that longer-term outlook that we've been sharing with you.
Mike Wood - Analyst
Great. And then on RRR, I think you updated mid-single-digit growth forecast for the year. I believe you were at low-to-mid single digits last quarter. Is there anything besides the strong trends you've seen year-to-date in terms of backlog pipeline activity or customer commentaries that give you confidence in that outlook?
Fred Lynch - President & CEO
I would say that as we look at the RRR market, it has been strong. Again, there's some question whether how much of that is weather-related in the first quarter of this year. So again, part of our reason for being prudent and waiting to see what plays out. But as with unemployment staying low and the consumers getting more and more confident, one would expect that there's going to be continued investment back into their homes. So I know that the large retailers are feeling pretty bullish right now about what's happening in the RRR space, and so we share that bullishness.
Russ Tiejema - EVP & CFO
Yes. I will just add that -- I'm sorry, I was just going to add that while we saw that strong growth across, as I mentioned earlier, all products and all channels, it was even more pronounced on the retail channel as opposed to the wholesale channel. So to Fred's point, that emphasizes that the RRR market seems to have very good momentum right now.
Operator
Trey Grooms, Stephens Inc.
Trey Grooms - Analyst
This question -- maybe for Russ, and sorry if I missed something here, but were there any integration costs associated with some of the UK efforts you're doing there worth highlighting? And if so, could you quantify that? And did you back out anything there on adjusted EBITDA anywhere? I see a small restructuring cost or charge there in Europe, but is there anything also there on UK integration costs worth noting?
Russ Tiejema - EVP & CFO
Yes. The short answer to your question, Trey, is yes, there were some costs in SG&A related to integration around the UK. Anything that would have been backed would have been more of a severance-type or reduction in force-type restructuring, not necessarily cost associated with the integration itself. If you take a look at the SG&A year-on-year in first quarter, we were up roughly $7 million, I think I said $6.7 million is the specific number. Of that, a lot of it is in the area of wages, benefits, stock compensation, personnel-related cost. But there was, call it, $1.5 million on the round associated with some professional fees, and a large portion of that would be cost around integration in the UK.
Trey Grooms - Analyst
Perfect. That's very helpful. And then also -- and you may have already answered this. Again, I'm sorry if I'm making you repeat something. But the increased corporate expense year-over-year, I think it was $7.5 million or $7.6 million versus $2 million last year. Is the driver there similar to some of the things you pointed out for the increased SG&A? Or is there anything else to note? And how should we be thinking about that run rate?
Russ Tiejema - EVP & CFO
I would say the drivers would be similar, yes. And thinking about the run rate, again I'll go back to the comments that made earlier about investments that we're making in SG&A generally across the Company and how that will continue to glide path through 2016, you would see that at the corporate center also.
Operator
Kevin Hocevar, Northcoast Research.
Kevin Hocevar - Analyst
Quick follow-up. In terms of the North American Residential growth, outside of the increased loads business, are there any other market share gains that you feel like you're winning? It sounds like new products might be contributing to above-market growth. But any other business wins? Particularly, there are some customer consolidation that I thought at one point might lead to some business wins. So wondering if you feel like you're taking share anywhere else or it's largely market growth that's driving that type of volume.
Fred Lynch - President & CEO
Yes. I'd say from the pro dealer consolidation perspective, there has been minimal change in our presence in those companies at this point in time. I think they're still going through their integration process and trying to determine what makes sense there. So from that perspective, I would say there's not been a major shift there. Our customer base is essentially the same. There's always wins and losses around the edges. But our primary -- what we call our all products distributor partners are the same ones that we've been working with over the same amount of time. I will say that our distributors are doing a very good job and continue to -- the ones we happen to be aligned with are continuing to win share with their dealers down the line, and I think it's in large part because of the way we work together with those distributors, the fact that we're out there providing them with the new products and they're out there doing a great job of selling the value proposition associated with them. So no major shift in the customer base itself, but we do believe that our distribution partners are doing an excellent job in increasing their presence in their markets.
Operator
That was our final question.
Fred Lynch - President & CEO
Well, great. If there are no further questions, we want to thank you again all for joining the call. Thank you for your many questions, and we look forward to seeing you again and speaking to you next quarter. Operator, if you would please provide the instructions for the replay.
Operator
Certainly. Thank you for joining the Masonite International First Quarter Earnings Call. This conference call has been recorded. The replay may be accessed until May 19. To access the replay, please dial (877) 660-6853 in the US or (201) 612-7415 for outside of the US, then enter conference ID number 13634502. Thank you.