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Operator
Ladies and gentlemen, thank you for standing by and welcome to the Dolby Laboratories conference call discussing fiscal second-quarter financial results. During the presentation all participants will be in a listen-only mode. Afterwards you will be invited to participate in a question-and-answer session.
(Operator Instructions).
As a reminder, today's conference is being recorded, Tuesday, May 3, 2012. I would now like to turn the conference call over to Mr. Alex Hughes, senior director of investor relations for Dolby Laboratories. Please go ahead, Mr. Hughes.
- Senior Director - IR
Thank you, Kelsey. Good afternoon and welcome to Dolby Laboratories second-quarter fiscal 2012 earnings conference call. Joining me today are Kevin Yeaman, Dolby Laboratories President and CEO; Murray Demo, Executive Vice President Chief Financial Officer; and Ramzi Haidamus, Executive Vice President of sales and marketing. On this conference call we will be making forward-looking statements that include projections of future operating results for our fiscal year ending September 28, 2012.
Market trends and developments for the industries in which we compete and in the PC online portable industries in particular; and our expectations and beliefs concerning how those trends and developments will affect our operating results, the capabilities and market acceptance of our products and technologies, expectations related to licensing arrangements and our strategic and operational plans and objectives.
These statements are based on management's current expectations and assumptions that are subject to risks and uncertainties. Actual results may differ materially from those set forth in such statements. Important factors such as general economic, PC, broadcast, consumer electronics or cinema market conditions could cause actual results to differ materially from those in the forward-looking statements.
These factors are addressed in the earnings press release that we issued today and under the section captioned Risk Factors and elsewhere in our most-recent quarterly report on Form 10-Q available at www.SEC.gov or on our website at www.dolby.com under the investor relations section. Dolby disclaims any obligation to update information contained in these forward-looking statements, whether as result of new information, future events or otherwise.
During this call we will discuss GAAP and non-GAAP financial measures. A reconciliation between the two is available in our earnings release and in the Dolby Laboratories investor relations data sheet on our IR website. Call participants are advised that the audio of this conference call is being broadcast live over the Internet, and is also being recorded for playback purposes.
An archive of the call will be made available on our website for approximate one year and is the property of Dolby. As for the structure of this call, Murray will begin with a recap of Dolby's financial results and provide our fiscal 2012 outlook, and Kevin will finish with the discussion of the business. And with that introduction behind us I will now turn the call over to Murray.
- EVP & CFO
Thanks, Alex. Good afternoon and thank you for joining the call. I'd like to discuss Dolby's fiscal Q2 financial performance and our outlook for fiscal 2012. Total revenue for the second quarter was $260.3 million, up 4% year over year and 12% sequentially.
Licensing revenue for the second quarter was $225.3 million, up 5% year over year and 13% sequentially. The year-over-year increase was driven by our broadcast market and our other markets category led by mobile. The sequential growth was driven primarily by typical seasonality, with increases in all categories lead by broadcast and CE.
Looking at licensing revenue by market, second-quarter broadcast revenue grew 18% year over year and 24% sequentially. The year-over-year increase was driven primarily by higher TV and set-top box attach rates. The sequential increase was primarily due to higher TV unit shipments and a higher set-top box attach rate. Second-quarter PC revenue declined 6% year over year due to lower revenue from Windows 7 and ISV. Sequentially, PC revenue grew 4% on higher revenue from ISV.
Second-quarter revenue from our consumer electronics market was essentially flat year over year and up 13% sequentially. The sequential increase was primarily due to higher revenue from DVD and Blu-ray. Second-quarter revenue from our other markets category, which includes mobile, gaming, automotive and via, increased 6% year over year and 8% sequentially.
The year-over-year increase was driven by growth in mobile. The sequential increase was led by mobile, gaming and via. Second-quarter product revenues were $27.2 million, up 3% both year over year and sequentially, as higher revenue from our digital cinema products more than offset declines in 3D and traditional cinema.
Revenue from our digital cinema products in the second quarter benefited from the release of $5 million of deferred revenue related to DCI compliance. Second-quarter services revenue was $7.7 million, down 15% year over year and up 4% sequentially.
Turning to margins. GAAP gross margin in the second quarter was 90.9% and 91.7% on a non-GAAP basis. Our licensing gross margin was 98.5% in the second quarter on a GAAP basis and 99.1% on the non-GAAP basis. GAAP product gross margin was 35.2% in the second quarter and 37.6% on an on GAAP basis, but declining approximate 12 points sequentially due to inventory charges and lower overhead utilization.
GAAP services gross margin was 65.4% and non-GAAP services gross margin was 66.2% in the second quarter, both increasing approximately nine points sequentially. Second-quarter GAAP operating expenses were $115.6 million, up $3.9 million sequentially. Non-GAAP operating expenses were $102.1 million, up $2.8 million from the previous quarter.
Total employee headcount was 1,371, an increase of 18 employees from the previous quarter. The increase was primarily in sales and marketing. Second-quarter operating income was $121 million on a GAAP basis, or 46.5% of revenue, and $136.7 million on a non-GAAP basis, or 52.5% of revenue.
Turning to tax. Our effective tax rate for the second quarter was 27.9% on a GAAP basis and 28.1% on the non-GAAP basis. Second-quarter GAAP net income was $88.1 million, or $0.81 per diluted share, compared to $82.1 million, or $0.72 per diluted share for the second quarter of 2011. Second-quarter non-GAAP net income was $99.2 million, or $0.91 per diluted share, compared to $92.2 million, or $0.81 per diluted share for the second quarter of 2011.
Moving over to balance sheet, Dolby finished the second quarter with $1.309 billion in cash, cash equivalents and marketable securities. Cash flow from operations was $119 million in the second quarter. In the second quarter we repurchased 1.576 million shares at a total cost of $60.1 million, or an average price of $38.11 per share.
Now I'd like to turn for fiscal 2012 outlook. For total revenue we are targeting $910 million to $960 million. Specifically for licensing we are targeting revenue of $790 million to $820 million. The high end of our licensing range has been reduced by $10 million to reflect lower forecasted global TV and DVD shipments.
Our licensing target range is based on the following 2012 assumptions. In our broadcast market, we continue to assume an increase in global TV attach rates of four to five points, but we are not targeting worldwide TV unit shipments can be slightly down for the fiscal year. In our PC market, we continue to assume a PC unit shipment range of plus or minus 3%.
We finished fiscal 2011 with approximately $80 million in ISV revenue and now expect to finish fiscal 2012 with approximately $60 million to $70 million. In our consumer electronics market, we are not targeting year-over-year revenue to be down mid single digits, primarily due to a decline in DVD.
Turning to products and services. We continue to target revenue of $120 million to $140 million. For gross margins, we continue to target approximately 90% on a GAAP basis and 91% on the non-GAAP basis. For product gross margins we are now targeting approximately 35% to 37% on a GAAP basis and 38% to 40% on the non-GAAP basis.
Turning to operating expenses, we continue to target approximately $465 million to $475 million on a GAAP basis and $410 million to $420 million on the non-GAAP basis. For other income we continue to target approximately $5 million. For tax, we are lowering our targeted effective tax rate range to approximately 28% to 29% on both the GAAP and non-GAAP basis.
For share count, we continue to target approximately 108 million shares. For diluted earnings per share, we are now targeting a range of $2.38 to $2.62 on a GAAP basis and $2.80 to $3.04 on the non-GAAP basis. And with that will turn the call over to Kevin.
- President & CEO
Thank you, Murray. Good afternoon everyone. On today's call I would like to highlight our significant progress in bringing premium audio experience is to the cloud. Most recently we announced today that Dolby Digital Plus will be incorporated in Windows 8. This is a significant step towards delivering a premium audio experience to online content and portable devices.
I'd also like to highlight some of the compelling new technologies we're introducing to further improve the audio and video experiences and Dolby exciting branding opportunity. The entertainment industry we serve is at an inflection point, creating opportunities for Dolby. With the rapid rise in online delivery and the growth of portable playback devices consumers can now receive content anytime, anywhere. This is leading to a world of billions of playback devices.
As more content becomes available online, consumers are increasingly seeking premium media experiences. However, the industry is challenged to deliver this given the complex ecosystem of operating systems, content platforms, chipset makers and device manufacturers. We believe this creates opportunity for Dolby to ensure a consistent premium audio experience, just as we've done in the cinema, in optical disk and in broadcast.
In order to achieve this vision we are focused on delivering value from content creation to content consumption. This includes providing tools and services for content creators, encoding tools for online service providers, and decoders and post-processing technology for chipset makers, operating system providers and device manufacturers. By focusing on these critical elements across the chain, the industry and the consumer can be assured a high-quality and differentiated experience just as we've done in other channels.
During the quarter we have made significant progress working across this ecosystem. Today we announced the Microsoft will incorporate Dolby decoding and encoding technologies for online and file-based content into all versions of Windows 8. In addition, this agreement will provide OEMs a path to supporting optical disc playback on PCs. This is a significant step forward in our efforts to bring premium media experiences to the cloud.
This agreement ensures the presence of our format in the Windows ecosystem beyond DVD and creates the opportunity to bring a differentiated audio experience to Windows-based PCs and tablets. There are a couple of important details to the agreement that should be noted. First, PC OEMs will be required to directly license and pay Dolby a base royalty rate in exchange for the right to Dolby technologies in all channels of content other than DVD or digital broadcast.
For those PCs where OEMs wish to also support DVD or digital TV playback, an OEM will pay a higher per unit rate consistent with what we have received for DVD playback in prior Window cycles. This will enable the support of Dolby Digital Plus across all content channels and applications.
In addition to our progress in the PC ecosystem, we continue to grow the adoption of our technologies on smartphones and remain on track for our multi-channel formats to be on smartphone shipments in the low to mid teens. Our multi-channel technology is now in over approximate 200 handset models, with Samsung shipping over 30 models, including its flagship Galaxy 2S and Galaxy Note.
We also continue to make progress growing the adoption of our post-processing portfolio with Dolby PCEE technologies now included in over 500 PC and tablets SKUs worldwide and with over 100 million units of PCEE-enabled products shipped to date. In the second quarter, the world's second-largest PC OEM, Lenovo, announced that it would expand PCEE4 across most of its IdeaPad and ThinkPad notebook models.
We re also making strong progress extending our formats to online and cloud-based devices. Leading cloud encoding providers, including Microsoft Windows Azure Media Services, Encoding.com, zencoder, digital rapids, native, and [lincotec] will include Dolby Digital Plus in their platforms to support premium video content to devices. These wins expand on the adoption our multi-channel formats by leading online content providers Netflix, Amazon, VooDoo, HBO GO, Apple TV, and the CinemaNow service.
At this year's world -- Mobile World Congress, Voddler, a leading cloud-based video-on-demand provider, announced that it would begin streaming content in Dolby Digital Plus to select Nokia devices that contain our playback technologies. We estimate that approximately 115,000 pieces of content across these online services are included in our multi-channel format.
As our technologies gain share in portal devices and we extend our formats to online and mobile content, we are closer to our goal of delivering a premium experience to consumers however and wherever they consume their content. In tandem with our efforts in online and portable, we continue to expand the presence of Dolby Digital Plus globally across digital broadcast. In the second quarter, leading European pay-TV provider, (inaudible), launched on air in Dolby Digital Plus in France.
Finally, we are focused on introducing new technologies that help content creators and artists capture, deliver and render a more immersive experience for consumers; whether in the theater, in the home, or on the go. At the recently held CinemaCon we announced our next-generation audio platform, Dolby Atmos, to industry-wide enthusiasm. Atmos is a breakthrough technology that delivers a more natural and realistic sound field, which transports people into the story with a lifelike sensory experience.
We believe Atmos has the potential to significantly change the theater experience and we are pleased that Pixar's Brave will be the first film to test Dolby Atmos. At NAB, we also showcased Dolby 3D, our HD 3D solution in collaboration with Philips.
We believe Dolby 3D solves two important problems in the industry. First, it is designed to enable a full-resolution, glasses-free 3D experience for 3D devices, enabling consumers to eliminate the need for 3D glasses. Second, it allows bandwidth-constrained platforms, such as broadcast and online, to deliver a full-resolution 3D experience that have only marginally higher data rates.
And I'm happy to report this week's other exciting news, the announcement of the Dolby Theatre in Hollywood, home of the Academy Awards. The Dolby Theatre will be a world stage for Dolby's innovations and technologies for decades to come.
Through the Dolby Theatre, and the televised events, social media, PR and promotional opportunities associated with it, we'll be able to share the incredible impact that Dolby has on entertainment from cinema to broadcast to online and social media. We look forward to rolling out Dolby Atmos and Dolby 3D in the Dolby Theatre in the coming months.
In summary, we made excellent progress throughout the quarter, introducing exciting new technologies that help artists and content creators capture, deliver and render compelling new experiences. We also continue to make excellent progress extending our technologies throughout the online and mobile ecosystem so that content creators and artists can deliver the experience they intend across all portable devices.
By gaining the adoption of Dolby Digital Plus in Windows for online and file-based content, we have taken a major step forward in this vision. With that, I'll turn it over to questions.
Operator
(Operator Instructions) We'll go first to Ralph Schackart with William Blair.
- Analyst
Good afternoon and congrats again on the Windows agreement. Kevin, would you mind walking us through the agreement again just so we're clear, has there been any major change with the way that you're going to collect licenses (inaudible) market, be it from Windows, the PC OEMs or the ISC's?
- President & CEO
So the short answer, yes, there's a change in the way that the royalty collections work is so let me step you through it. Every copy of Windows 8 across PCs and tablets is going to include Dolby technologies for online playback. That's at a base royalty rate. That's more consistent with our mobile pricing structure than our historical DVD pricing structure. But where there's also a upgrade package to a more -- a fuller value proposition even at the non-optical this case. So that base fee covers online and forms of playback. That fee will be paid by the OEM to Dolby. In addition, the OEM can choose to -- as you know, our premise has been that OEMs are going to want to continue to support DVD playback wherever there's an optical disk. This gives them a very clear path to be able to do that. The pricing is established. Via this agreement, the OEM will pay it directly to us. They will get the additional capability from the ISV. Our technologies are covered under the OEMs payment. And so that's really the outline of how it works. And just to reiterate, we are really excited that we achieved our number one objective, which is getting the technology available to online content. This opens up the ability for application services, application providers to deliver content in online formats for these devices. We've seen demand for that and now we have a great platform for them to do it.
- Analyst
Okay, just to make sure I'm clear on this, then. The Windows 8 agreement enables online mobility and then the DVD playback is paid directly to Dolby from the OEM should they choose for the DVD playback, is that correct?
- President & CEO
The price established for online playback will, in fact, be paid by the OEM, so that's part of their -- that'll be part of their agreement with Microsoft. So every copy of Windows 8 will include online playback, the OEM will be required to pay the agreed-upon royalty rate for that directly to us. The OEM then has the option to upgrade to the full use case, including DVD, digital TV tuning. That prices also established by this agreement, but the OEM will pay it to us directly, and they'll get the additional functionality on top of what's included in every copy of Windows 8, that will come from an ISV.
- Analyst
Okay, I'm clear now. Thank you very much.
Operator
Moving onto to Steven Frankel with Doherty & Company.
- Analyst
Good afternoon. Just to touch on the Galaxy 3 comment that you made, Kevin. What Dolby technologies are in that handset?
- EFP - Sales & Marketing
The Dolby Digital Plus technology are in the handset. Just to give you may be a little bit more color, currently all penetration is in the mid and higher-end Galaxy line so you're going to find it in the S series, that's the Super Mar series; the R series, the Royal Refined series; and the W series, the Wonder series.
- Analyst
Okay. Then go back to the Microsoft agreement one more time, again, congratulations. Should we still -- given the price reduction we should still think about the pod of ISV revenue shrinking, or shrink in total PC-related revenue on a year-over-year basis s this new agreement kicks in?
- President & CEO
Yes, here's how you should think about it. First of all, there will certainly be a shift in the mix of revenue because most of the revenue will now come directly from OEMs whereas in the past most of the royalties came from Microsoft and the ISVs. Now the way to think about it in total is, over the last several months what we've been telling you to expect is that last year we had about $240 million of total PC revenue. We estimated that about $80 million of that came from second decoding. And we were communicating that we expected, therefore, that at full deployment of Windows 8 the target number's about $160 million based on our belief that OEMs are going to want to support DVD playback in the PC-based ecosystem. What the announcement today means is that we are -- well, first of all, we had a clear path now to OEMs supporting DVD playback wherever there's an optical disk, and beyond that we have a clear path to be on every PC for online playback. So we think the full deployment of Windows 8 our opportunity is now goes -- is higher than that $160 million. Now keep in mind that 2013 is, of course, going to be a transitional year. There's going to be a mix of Windows 7, Windows 8 especially in the enterprise.
- Analyst
And what, if anything, does this do to your post-processing strategy for PCs under Windows 8?
- EFP - Sales & Marketing
We will continue to provide value-added technologies above the Basic package, which will ship from Microsoft. This package, which will be supplied to the OEMs, will be around device optimization or post-processing, if you will. It will add Dolby headphone, it will add several functionalities, which will really enrich the experience, and that's something that we're going to launch simultaneously with Windows 8.
- Analyst
Again, make sure I heard you correctly. The base functionality will include Dolby headphone and some optimization technology?
- EFP - Sales & Marketing
No. No, no. The base functionality is what Kevin mentioned will be, will be Dolby Digital Plus two-channel encoding -- sorry, Dolby Digital two-channel encoding, Dolby Digital Plus multi-channel decoding; that's the basic package for online and media playback. We will offer a value proposition above and beyond this at an increased royalty rate, which will provide a customized experience for devices and that will be along the lines of headphones and enriched media environment and this is where we're really going to continue to invest in post-processing. Both of these packages are typically designed to work together as one entire suite, and so you're going to see a benefit from that single proposition we talked about in the last two quarters that when you provide it as one technical package get the benefit as opposed to two separate packages. But from a licensing point of view, they'll be offered separately.
- Analyst
Okay. Great, I got it now. Thank you very much, I'm all set.
Operator
(Operator Instructions). We'll now hear from John Bright with Avondale Partners.
- Analyst
John Bright, Avondale Partners. Kevin, can you talk or characterize the DNA, if you will, of this agreement and how it can about?
- President & CEO
I think this is a win-win for everybody. I think that, as I said, I can't emphasize enough how from a long-term strategy point of view, how focused we were on supporting online playback and opening up the ability of content and service providers who want to provide content in these formats then they'll be able to do that. I think that ultimately the consumers are going to have the best environment because they're going to be able to receive content over every source in the highest quality format. So I think it's just a great way -- I think it's a great win for everybody concerned.
- Analyst
A follow-up question, regarding the potential revenue impact. I think laid out very carefully with the PC revenues were, as well as what they were for FY 2011 and what the 2012 and 2013 discussion is about, so those are going to be up. Can we characterize it this way that ISV is going to be going down meaningfully, that you're still going to get paid for legacy Windows versions at the old rate, and then you'll have a rate for Windows 8 that's closer to your mobile rate?
- President & CEO
Let me answer that. First of all, I don't think I would focus too much in the first instance -- I'm answering two ways. In the first instance I don't think I'd focus too much on the mix of who's paying what. I would focus on the fact that in 2011 we had about $240 million in PC revenue, we estimate about $80 million of that to be the second decoder, which left for a base of $160 million, all else held equal, that we were getting paid for one source or another for these technologies. And what we're saying is that not only do we have a clearer path now to securing that revenue around optical disc playback, but we also have a path to, in fact, we will be included ubiquitously across Windows 8 for online playback. As Ramzi said, we still have upgrade options on top of that. So all else held equal, as you know there's a lot of assumptions that go into this from PC tam to collection rates and compliance rates and all those things, but all else held equal, whereas we were saying that we had some work to do directly with the OEMs and change the way they think about things to get to collect on a $160 million, they now have a very clear path and we have more opportunity than that. In terms of the mix of revenue, yes, what you should expect is that on full deployment most of the revenue is going to come directly from OEMs and that there will be smaller revenue streams from any of the other parties.
- Analyst
Thank you.
Operator
Our next question will come from Andy Hargreaves with Pacific Crest.
- Analyst
The dead horse is really going to be really dead at the end of this, so just to clarify. The second decoder in your assumption goes zero and you get revenue from single DVD decoder where there's a drive and then all of Windows 8?
- President & CEO
Hi, let me try to playback that in a different way and than see if it helps.
- Analyst
Okay.
- President & CEO
The base online functionality for the base rate established by this agreement that will be included across every copy of Windows 8 will be available to all sources of online content, so that's -- you have everything you need to decode any source of online content. The OEM will then decide and pay for the DVD functionality and we're assuming that they do that once and they get it from the ISV.
- Analyst
Okay. Then on ICE the revenues in this quarter, was that just seasonality or is there something else going on there that drove the sequential increase?
- EVP & CFO
We just had one particular customer that was a little stronger this quarter and that led to the sequential increase.
- Analyst
Okay. And are expectations -- maybe I missed this, but are expectations for mobile penetration still the same as what they were last quarter?
- EVP & CFO
Yes, low to mid-teens.
- Analyst
Okay, thank you.
Operator
We'll now hear from Daniel Ernst with Hudson Square Research.
- Analyst
Yes, good evening, thanks for taking my call. To repeat Andy's dead horse commentary and I'll apologize, but on the question of the -- if we had a Windows 8 machine, we get the base rate and we have an optical disk, they put an ISV in there until you get the additional DVD functionality royalty rate, in that machine there is an unlikely case for having a second ISV decoder there. So the instances we've had in the past where you get two DVD decoding fees, that is the unlikely scenario in Windows 8 optical-enabled machine?
- EVP & CFO
Yes that's correct. That's correct.
- President & CEO
Sorry, the $0.25 covers the online, the OEM with the optical discs pay the increment and that functionality is provided by the ISV. And beyond that you could imagine scenarios, but remember the main reason that people include ISV software, even though it was in Microsoft, was because they wanted to embed it, brand it themselves and they prob -- they're going to be able to do that under this base agreement.
- Analyst
Understood. And then looking more broadly at what I'll call the mobile computing landscape dominated by tablets, you now have the secure position in Windows 8, you know you get paid in every Windows 8 tablet. But you're also well integrate in a lot of services like Netflix, which is where the consumer chooses the service and theoretically would like a -- are we getting close to a point where you can make the case to the other platforms, Android and IOS, that you've become the de facto standard for audio decode given that all the services that are in the cloud have a version of their audio tracks that are encoded in Dolby and they would like to deliver that same experience to all their customers? Are we getting close to being able to convince the rest of the mobile compute landscape of that value?
- EFP - Sales & Marketing
The answer is yes, we are giving closer to that point. And to even amplify what you just said, that list is Netflix, VooDoo, Amazon, Apple, HBO GO, Best Buy, CInemaNow, amongst others. So we've got the services piece covered, we've got the encoding and content creation element covered, we've got the IC integrated circuit elements covered by the announcement we already made. Mid-to-low teens penetration in mobile. Now we have ubiquitous -- we will have ubiquitous adoption Windows 8 to playback any form of the content coming online streaming, downloading, broadcasting, DVD, Blu-Ray so we are reaching that tipping point, which you can put in front of customers that have not adopted us yet to make a very strong case to head towards total ubiquity and de facto standard with our technology.
- Analyst
Perfect. Then my last question on mobile, if we take your mobile assumptions and we get to design wins and the units are there that are in, say, the midrange of your forecast, is mobile for the full year at that point for fiscal 2012 a reportable segment, or are we at 10% of licensing revenues, but by that point?
- EVP & CFO
Our guidance this year does not assume that, but we'll provide an update on that when we get to that point.
- Analyst
Perfect. Thanks very much.
Operator
(Operator Instructions) We'll now hear from Barbara Coffey with Brigantine.
- Analyst
Yes, I have two quick questions. Just confirming that the OEMs historically will be paying on the same quarter in arrears model that you've always had, as well as just wanted a quick update on digital TV adoption in China, how's it going? Are there other stations you need to sign up? Sort of a little bit more color around the reduction and expectations on that piece of the business.
- EFP - Sales & Marketing
Sure. We're pretty pleased with our China progress. Currently 24 of the 40 distinct high-definition channels transmitted on air through terrestrial provincial cable and ITP -- IPTE service use Dolby technologies. So from a content, production and transition we're really happy with the progress. On the playback side, we have 61 Dolby Digital Plus system licensees, eight MS10 and four MS11 licensees and as you recall, MS10 and MS11 are those suite of technology, which combined our decoding and post-processing and these are for set-top boxes and television in China and Hong Kong. Different cut is 22 television manufactures and 58 set-top box manufacturers in that region are already licensed. So when you take into account the entire ecosystem, transmission along the multiple channels of delivery, as well as playback and as well as IPs, we're in a good position to start growing the franchising in China and greater China.
- Analyst
And you were saying that the shipments of television in this set of expectations is a little lower than last, what's driving that change?
- EVP & CFO
We just take third-party data in terms of TV unit shipments and the data that we've received indicates that instead of being flat to slightly down it now looks like it's slightly down, so it is softened for our fiscal 2012 target.
- Analyst
Thank you.
Operator
Our next question will come from [Sean Leahy] with Barrington Research.
- Analyst
Hi, thank you for taking the question. I'm standing in for Jim Goss today. My first question deals with your 3D cinema projection business. We haven't heard too much from that area lately and I was interested in so color on how that business is doing and how market share is doing, and how market share is holding up internationally?
- EFP - Sales & Marketing
Currently the 3D market share is approximately 20% so really no significant change from prior quarter and if you can look at it outside North America the market share is approximate 25% or so. We have shipped about almost 10,000 3D kits to date in the market and so right now it looks like we're steady and holding.
- Analyst
Okay. And then also in terms of Dolby's inclusion on mobile apps, such as CineXPlayer, I was wondering what is the relationship that you have in that case with an XP software and what sort of economics arise from those deals?
- EFP - Sales & Marketing
Currently as it pertains to the Apple IOS platform, all applications and companies providing those applications are licensed on individual basis so a Company like NXV would take an individual license, incorporate our technology and deliver it to users and we get paid on the terms and conditions that we have agreed to with such companies. Sometimes it'll be on a per use or per download, sometimes it will be rev share. We're not really disclosing any one specific (inaudible), but we have created fairly flexible business model is it comes to the application space in the IOS area just to be as flexible as the applications themselves tend to be.
- Analyst
All right, thanks.
Operator
(Operator Instructions) We'll move onto Michael Olson with Piper Jaffray.
- Analyst
Hi, thanks, good afternoon. I got on a bit late so maybe you mentioned this, but I just wanted to see if I could get you to talk about any specific pricing on PC based on the new deal and are we essentially going from two royalty's of around $0.75 or so before so $1.50 total to something like $0.25 for the new Win 8 royalty plus an additional $0.75 for optical, so maybe the historical double royalty totaling $1.50 goes to $1, is that in the ballpark, or totally in the wrong zip code?
- President & CEO
For the percentage of PCs that don't have optical drives, which if you follow current estimates is maybe 20%, 25%, you're going to be just at the base royalty rate for online playback and we've got an upgrade option for them for additional functionality. That'll be at the base rate. For the 75% of PCs today that are shipping with optical discs, you're going to be at a high -- the OEM has an option to pay a rate that's consistent with our historical DVD pricing to get full DVD playback, as well as broadcast playback. They will receive the functionality from the ISV, the ISV provisions of technologies covered by the OEM payment. Do you have two rates? We don't assume that there will be significant -- any second decoders in this environment because the OEM is getting what they need, they can brand it their way from the ISV, as they've always wanted to do, for this rate.
- Analyst
Okay. Then just another one on International broadcast. Outside of China is there anything you can say about traction international broadcast in newer GOs outside of China? Are there potential for you to be mandatory in additional countries and what does the timing of some of those decisions look like?
- EFP - Sales & Marketing
Sure. So we're focused right now on the areas, such as India, Russia and some of the countries that have not mandated or finalized (inaudible) broadcast. And as you know, our approach there is not only just to work with the authorities, which mandates, but start with the private entities, the cable companies and the satellite companies. So case in point, India, for example, has not been finalized, at this point, that mandate of (inaudible) broadcast. However, we have just added one new HD channel in India, Sun TV added Dolby Digital (inaudible) to its new Sun TV HD channel. Sun TV is the largest and most influential television network in South India. Over one million subscribers have high-definition service on PH -- digital PH with Dolby Digital Plus or Dolby Digital are experiencing Dolby. And to summarize, right now we are in 11 HD channels in India using Dolby technologies and companies such as Star Plus, Star Gold, Mtunes and Discovery and so on. We believe activity like this influence heavily the mandate of our technologies and standards and we feel fairly good about our activities in Delhi currently. There are similar activities going on in Russia, as well as other countries where we haven't been mandated, so overall we're pleased with the progress, we'll continue to report as more channels, come on air and as more standards adopted us.
- Analyst
Thank you.
Operator
We have no further questions, I'll turn the conference back to Mr. Kevin Yeaman for closing remarks.
- President & CEO
Thank you for joining us today. Again, we're pleased that we've been able to take a major step forward in making our transition to online and mobile ecosystem. We're really happy to have a great new marketing platform with the Dolby Theater in Hollywood and we're very about the product releases we've had over the last several months, most recently Dolby Atmos, which we think is set to transform the way you're going to experience sound and cinema. Thank you very much.
Operator
Ladies and gentlemen, that does conclude the conference for today. We thank you all for your participation.