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Operator
Ladies and gentlemen, thank you for standing by, and welcome to the Caesars Entertainment, Inc. 2021 First Quarter Earnings Conference Call. (Operator Instructions)
I would now like to hand the conference over to Brian Agnew, Senior Vice President of Corporate Finance, Treasurer and Investor Relations. Thank you. Please go ahead.
Brian Matthew Agnew - SVP of Finance, Treasury & IR
Thank you, Erica, and good afternoon to everyone on the call. Welcome to our conference call to discuss our first quarter 2021 earnings. This afternoon, we issued a press release announcing our first quarter financial results for the period ended March 31, 2021. A copy of the press release is available on the Investor Relations section of our website at investor.caesars.com. Joining me on the call today are Tom Reeg, our Chief Executive Officer; Anthony Carano, our President and Chief Operating Officer; and Bret Yunker, our Chief Financial Officer.
Before I turn the call over to Anthony, I would like to remind you that during today's conference call, we may make certain forward-looking statements about the company's performance. Such forward-looking statements are not guarantees of future performance, and therefore, one should not place undue reliance on them. Forward-looking statements are also subject to the inherent risks and uncertainties that could cause actual results to differ materially from those expressed. For additional information concerning factors that could cause actual results to differ from those discussed in our forward-looking statements, you should refer to the cautionary statements contained in our press release as well as the risk factors contained in the company's filings with the Securities and Exchange Commission.
Caesars Entertainment undertakes no obligation to revise or update any forward-looking statements to reflect events or circumstances that occur after today's call. Also during today's call, the company may discuss certain non-GAAP financial measures as defined by SEC Regulation G. The GAAP financial measures most directly comparable to each non-GAAP financial measure discussed and the reconciliation of the differences between each non-GAAP financial measure and in the comparable GAAP financial measure can be found on the company's website at investor.caesars.com by selecting the press release regarding the company's 2021 first quarter financial results. I will now turn the call over to Anthony.
Anthony L. Carano - President & COO
Thank you, Brian, and good afternoon to everyone on the call. We are very pleased with our quarter. 13 of our properties had EBITDA records in Q1, 19 had EBITDA margin records in Q1 and 20 properties had all-time EBITDA records in March, including 4 of our biggest properties.
Turning to Las Vegas. We generated $161 million of adjusted EBITDA in the quarter and $172 million of property-level EBITDA, excluding Rio rent payments. EBITDA improved (inaudible) on a quarterly sequential basis. March was our strongest month where we generated approximately $90 million of EBITDA ex Rio rent payments and an all-time EBITDAR margin record of 43%.
Total occupancy for Q1 was 63% with weekends at 85% and midweek at 52%. March total occupancy was 77% and April was 84%. Weekends in Las Vegas are sold out for the foreseeable future. Finally, casino mix as a percentage of our occupancy was approximately 40% during the quarter. Looking ahead, we remain encouraged by booking trends for the second half of the year. Group and convention room nights on the books for the second half of '21 versus '19, are currently pacing up approximately 20%, and we're seeing good rate growth as well. 2022 group revenue on the books is pacing up approximately 15%. CAESARS FORUM for all future periods has booked over 165 events, 1.6 million room nights and $633 million of revenues, 80% of this business is new to Caesars. We are very optimistic regarding the remaining 3 quarters of the year in Las Vegas and the return of the group and convention business and entertainment offerings that will drive incremental demand to the market.
Now turning to our regional markets. Operating results improved significantly versus Q4 of '20 trends. On a year-over-year basis, regional revenues were flat and adjusted EBITDA was up 69%. Looking back to Q1 of 2019, revenues declined 14% and EBIT was 4%, resulting in EBITDAR margin gains of approximately 600 basis points.
In March of '21, revenues for the consolidated regional portfolio declined 10% versus 2019, and adjusted EBITDA was up 5%. In our regional non destination properties in Q1 '21 versus Q1 of '19 and excluding Lake Charles, which is closed, revenues were down 8%, adjusted EBITDA was up 16%, and adjusted EBITDA margins improved approximately 800 basis points.
And finally, in our regional destination properties we are starting to see encouraging trends for this segment. Adjusted EBITDA for this group of properties on a quarterly sequential basis improved 110% and margins improved 980 basis points. We expect to see continued improvement for these properties throughout the remaining 3 quarters of the year.
I'm extremely proud of our operating teams and their execution during the first quarter. The execution, coupled with our operating philosophy will continue to lead to sustainable improvements in adjusted EBITDA margin going forward. We are excited about the remainder of the year and look forward to sharing our progress with you on future quarterly earnings calls. With that, I'll now turn the call over to Tom.
Thomas Robert Reeg - CEO & Director
Thanks, Anthony. Also, since we last spoke to you, we closed the William Hill transaction, it took a little longer than we had expected in the court hearing but we got to the outcome that we wanted. And now we control our own destiny in what I continue to believe is an extraordinarily exciting opportunity for the company. And as I get into speaking about it, I want to recognize Joe Asher, who built the William Hill business, and we got to know each other well in the original partnership.
But as most of you know, Joe, you know me, I've done quite a few deals in the time we've been a public company, put together that original partnership and never met until the licensing hearing where it was approved. Joe built a phenomenal business from really very little in the U.S., and we're excited to build on the foundation that he and his team have built as we move forward.
As you look at what that combined business did in the quarter, we were about $150 million of revenue. We were positive EBITDA that was despite the limitations of the transaction, where with the U.K. rules, we were kind of frozen in place. William Hill had some effectively lame duck brands in a number of markets that it didn't make a lot of sense to invest a lot of money in. William Hill with the U.K. parent and U.K. investor mindset that, that was more conservative toward leverage was not as aggressive as we expect we will be in this business. And so what we needed to move forward really was to take control of our destiny by buying William Hill and to come up with the capital to invest appropriately in the business.
And as I get further into results, we'll get to the capital piece. But while we were working through the process, William Hill was working on rolling the Liberty platform out in all the jurisdictions where it is not already employed, we expect that to happen for football season. We're going to rebrand our books as Caesars, our app as Caesars Sports and tie our business into our Caesars Rewards database.
And as I look at what's out there in sports and do the analysis of the numbers that we can see, there's some things that make us optimistic. There's a great correlation between spend and market share at this point, not quite so much for brand or other non spend categories. That's a good sign for us when I talk about the cash flow that we're generating right now. If you look at what our friends at MGM Michigan, in the quarter where they came from a position similar to where William Hill was to a leadership position in a market where they had a large database, that gives us a lot of confidence as we move forward. But we understand that we're going to need to invest in this business, both on the tech and the customer acquisition side, and you should expect a significant shift from us as we close the transaction and move forward.
The -- and where I want to get -- where I want to move to now is in terms of the quarter, we reported a quarter like we report any other, you report your 3 months, your total, Anthony went through the numbers, but it really doesn't tell the story this quarter. I spoke on the last couple of calls about the demand that we expected was coming and the flow-through that we would expect to see, and I'm pleased to report I can give you some evidence of what's happening in March and April.
I'm not going to get in the habit of disclosing a lot about the current month. But what's happening in our business is so different than the narrative that I see out there, that I think in this quarter, it makes sense to give you a lot of metrics about what's going on.
As we started in the quarter, we had Illinois and Pennsylvania were closed. We had significant restrictions across any number of states, including Nevada. We didn't open Nevada even to 50% until 2 weeks were left in the quarter. So we saw demand build throughout the quarter as reopening happen. And March EBITDA was almost half of the first quarter number. So that brought us into April.
And the fear that's been expressed to me is there's going to be some sort of diminution in demand as the world reopens. People that were coming to casinos, when other options open up, were going to go away. And what we said is we think that the segments that are not coming or at the time were going to come back and swamp whatever business that we were losing. And that's indeed been the case.
If you look at April, obviously, these are preliminary results on May 4. Frankly, they tend to typically move up after our preliminary results. But in April, we did over $300 million of consolidated EBITDA as a company. That was more than 25% ahead of 2019 numbers. Consolidated margin was over 37%. That was 1,000 basis points ahead of 2019.
In those numbers, Vegas' table hold percentage was 9%, which for those of you who follow the industry for a while is extremely low. Despite that low table hold Vegas has set another record in EBITDA margin for the market at 43.5%. If you adjust for hold in the quarter, Vegas EBITDA margin was almost 47%.
Our regional run rate EBITDA is now over $2.5 billion, just out of regionals. The destination markets Anthony touched on it a bit, have been coming back. As an example, Reno had the third best month it's ever had in April. And I should say, when I talk about April, Easter fell in April, it's typically not a great month for the casino business. So these numbers happen during that time. As Anthony touched on Vegas occupancy was 84% in April, we expect that to increase in May and June.
And if you look on a property basis in April, we had 36 properties in our portfolio that were over 40% EBITDA margin. 14 of those were over 50% EBITDA margin and one was over 60. And as a result, in April in our current run rate, we're generating over $100 million of free cash flow per month right now. And with that, I'll flip to Bret on our liquidity and capital.
Bret Yunker - CFO
Thanks, Tom. Given everything that Tom and Anthony just took you through, it should come as no surprise that we will begin to aggressively pay down debt. Over the next 12 months, we intend to repay at least $2 billion of debt, and that will accelerate as we move into 2022 and look to divest the strip asset. This initial $2 billion of debt repayment assumes a conservative sale price for William Hill's non-U.S. assets with the transaction closing within 12 months. Importantly, this will in no way hamper our ability to continue investing in our brick-and-mortar portfolio and our sports and online business.
With William Hill U.S. now officially folded in, our 2021 calendar year CapEx moves to $400 million to $450 million, excluding spend in Atlantic City and Lake Charles, which are covered by escrow and insurance proceeds. With that, I'll turn it back to Tom.
Thomas Robert Reeg - CEO & Director
Thanks, Bret. And I'm not a guidance guy, but here's a few things I expect will happen as we move forward. Absent a change in the public health situation, I would expect us to print a quarter of at least $1 billion of EBITDA in 2021. I'd expect us in 2022 to be at worst below 5x gross lease-adjusted leverage with a reasonable possibly of being below 4x.
On the sports side, I'm not going to make any bold predictions about where we're headed. We're going to put our heads down and do the work right now in front of us. It's all about operating acumen, and I'll put our ability to operate against anybody in this business, we feel very, very good about where we're headed. And with that, I'll turn it back to the operator for questions.
Operator
(Operator Instructions) Your first question is from Carlo Santarelli with Deutsche Bank.
Carlo Santarelli - Research Analyst
Tom, just kind of picking up on some of the commentary you made there towards the end. As you think about the demand that you're seeing, obviously, right now in Las Vegas and in your regional assets and acknowledging the view that you believe, there's still more to come with some of the older demographic coming back and even in some of that younger demographic were to go away that, that gets offset. And you look at kind of the $1 billion a quarter this year that you do expect to print, I'm assuming that's a consolidated after a corporate number, if you want to clarify that. Is there any reason why the organization can't be beyond kind of -- or give away a $4 billion number as soon as 2022.
Thomas Robert Reeg - CEO & Director
So yes, that's a consolidated EBITDA number after corporate, and I would be disappointed if 2022 was less than $4 billion of EBITDA.
Carlo Santarelli - Research Analyst
Okay. Great. And then just as a follow-up. Bret, you talked a little bit about the contemplation of the $2 billion of debt pay down. And the expectation that -- I think you classified as a conservative multiple, but assuming that the transaction does get done. As you think about the -- if the time line could get that sold and how long it will take to close and stuff. When do you think you realistically have to have a deal in place to kind of get William Hill International buttoned up within the next 12 months?
Bret Yunker - CFO
Yes. We expect to launch the sale process by the end of this quarter, announce a buyer in late Q3 or early Q4 and have that closed within 12 months of today.
Operator
Your next question is from Joe Greff with JPMorgan.
Joseph Richard Greff - MD
Tom, you sort of talked about this in general tone. But when you were thinking about the U.S. sports betting market, how specifically do you plan on attacking in? When you think about your competition and maybe the guys down the street from MGM are sort of more like you in sports betting or the sports betting opportunity they're not like you. I mean, are you looking at sort of a similar type of share and objectives as they've talked about? Or how do you see this play out for you? I know it's -- you sort of have been previously constricted in terms of talking with specificity with integrating William Hill?
Thomas Robert Reeg - CEO & Director
Yes, Joe. I like to hand that guys like us and MGM have to play. We've got -- we have the largest loyalty database in the business, bar none. We've got a fully immersive experience. You've got, in our case, a fully vertically integrated tech stack. So we should be effectively the low-cost producer. We should be able to acquire at certainly a competitive cost, if not one of the lowest in the business. And we are throwing off over $100 million a month of free cash flow to invest in this business as aggressively as we need to going forward.
So you shouldn't expect us to be just throwing money away to buy market share. You should expect us to build this thoughtfully, but you should expect to see a significant increase in investment in this side now that we've got all our ducks in a row.
Joseph Richard Greff - MD
Great. And you touched on this a little bit about asset divestitures and the one non-U.S. asset. Can you update us on your thinking in terms of divesting a strip asset relative to previous commentary given that you're right in that market.
Thomas Robert Reeg - CEO & Director
We remain convinced that it does not make sense for us to market an asset until we can mark it off the cash flow that we're doing with it, not a bridge to what we think we can do with it. So that suggests it's a 2022 event from a marketing and sale exercise that closes after licensing post and I should say, I've read a number of more rumors, different flavor this quarter. There are no active discussions on any Las Vegas asset, as I sit here today.
Joseph Richard Greff - MD
So when you're doing $1 billion of consolidated quarterly EBITDA at some point in '21, is that sort of the timing of when you would commence?
Thomas Robert Reeg - CEO & Director
Yes. I'd look at it, Joe, like Vegas is even in these numbers. That -- what we've seen is the pandemic ended. Well didn't it, we reopened, right? The risk takers showed up everywhere, people they were willing to get out of their house, go in social lines very quickly. That was kind of the 2020 story for the pandemic.
In '21, what we've seen as vaccines have rolled out and numbers have come down, is we've seen a surge in business in the -- I can drive to the casino in my neighborhood. Our revenue and EBITDA numbers in regional are off the charts. We're looking at -- if you look at legacy Eldorado idle assets doing 10%, 15%, 20% more in revenue and 50%, 60% or double in EBITDA versus '19.
What we haven't seen yet, if that wave of demand really reach, if that's coming, and when that comes, that's when we're going to be optimizing what we can print from here. And that's when we'll be thinking about initiating sales process. So what quarter is that? I would say you're probably looking at something that's encapsulated within calendar 2022.
Operator
Your next question is from Shaun Kelley with Bank of America.
Shaun Clisby Kelley - MD
Tom or Bret, I just wanted to kind of ask about the some of the sequential flow-through that we saw in this quarter. If we're kind of looking at our model correctly, it does look like in both Vegas and in regionals, your operating expenses were down, your revenues are up. I mean it's a pretty potent reaction that you get. And I appreciate you've already sort of given us the answer. So maybe the piece of the test don't matter so much. But just curious, like, are you just seeing sequential opportunities? Is this -- as contracts roll off and you saw things that you could do that you couldn't execute last year, what may be driving some of that just absolute level of efficiency that you saw and seemed to improve on quarter-on-quarter?
Thomas Robert Reeg - CEO & Director
So Shaun, I would say I know that we were the most optimistic people in the universe on what we could do once we closed Caesars. What we have found since we've gotten in is beyond our wildest expectations. And part of that is undeniably pandemic-related. Things that where you could not have possibly moved as quickly as the virus forced you to move, accelerated a lot of savings that we'd have eventually captured. We have had tremendous buying from the existing Caesars management team that was here when we took over. The way that we're executing now and the people that we've needed to step up in virtually every function have done it seamlessly. This has been without -- there's nothing close. This has been the best transaction that we ever put together.
Shaun Clisby Kelley - MD
Great. And maybe just switch gears, if you could. Maybe just give us a little bit of sense, you talked about investing in customer acquisition looking forward and certainly leaning in on the digital opportunity. Tom, you're as aware as anybody is on some of the investments that kind of rack up into the triple figures that some people have made to target market share here. Do you think you can do that in a different way? Or what's sort of the right guidepost to think about within that area of the business?
Thomas Robert Reeg - CEO & Director
I would say that the former William Hill, particularly in the last football season, which is really when the spotlight shown for the first time on this space was fighting with an arm behind their back because of the limbo between signing and closing the transaction. You have enough history with us to know that we are disciplined in our deployment of capital. But we are also sober enough to realize we have to invest considerably more than has been invested historically here.
We think we can do it in an efficient manner because of all of the advantages that we bring to the table. But like I said, we're going to put our heads down and do it. I'm not going to put a stake in the ground and say, we're going to have this much defensible market share by this date. We are very, very early in this process. We've got a great hand to play, and I have tremendous confidence in our ability to operate and be a leader here, and that's what we're setting out to do.
Operator
Our next question is from Steve Wieczynski with Stifel.
Steven Moyer Wieczynski - MD of Equity Research and Gaming & Leisure Research Analyst
Tom, you gave us a ton of numbers, you gave us a ton of data to digest, but I want to clarify a couple of things. So you've always talked about getting to a 40-ish kind of margin over time. And I guess the question is, does that target now seem somewhat conservative? And then that $100 million a month in free cash flow, just trying to understand where you think that could eventually get to? And I guess my question is really just trying to reconcile getting to your original magical $10 a share in free cash flow. And then finally, those leverage targets that you talked about, those are not dependent at all on asset sales, correct?
Thomas Robert Reeg - CEO & Director
Assets that's not dependent on anything that has not been announced in terms of asset sales, plus William Hill non-U.S. So it's not dependent on a strip asset sale or any other brick-and-mortar asset sale. Your question on margins since we're already bumping up against 40 without group business back in Vegas or without full hotels yet, mid-week, 84% is great, but this is a company that ran, what, 97%, 98% in a pre-pandemic world.
We expect that to come back. That's tremendously high flow-through business. So yes, I would say on a consolidated basis, you should at the very least expect that each of Vegas, regional and consolidated ends up in excess of 40%, and that's kind of a function of -- we came in seeing that business could be done differently here in terms of what you've seen before and margins could be higher than you've historically seen in this market.
And the confluence of factors that we've seen since we got here, in particular, the way the team has come together and embraced what we've brought and really built upon it. The expectations for margin are above what we were anticipating when we got here. Yes. I mean -- so $10 a share of free cash flow with no debt pay down suggests we need to do, what, 4 2 of EBITDA, I would say, we should be able to do considerably more than that.
Operator
Your next question is from Thomas Allen with Morgan Stanley.
Thomas Glassbrooke Allen - Senior Analyst
Respecting your earlier comments that you don't want to set a market share target on sports betting or online gambling. Can you just help us think about like the time it will take to build that business, what your expectations are? And like when we should start judging you?
Thomas Robert Reeg - CEO & Director
I would expect we will have a competitive business and brand by this coming football season. And we'll be build -- single wallet likely is in the fall, not in time for football season. So there are things that we will add to it as we go forward, but we expect to be a player this fall.
Thomas Glassbrooke Allen - Senior Analyst
Helpful. And then it's encouraging to hear how you're taking rate in Vegas on weekend. Can you just talk a little bit around the full biggest business including weekdays, like where room rates are trending and how you see the potential pricing power?
Thomas Robert Reeg - CEO & Director
So room rates are still below '19, both weekday and weekend. And if we recovered just that by just room revenue from a occupancy and rate standpoint in April, it's over $20 million of EBITDA. We're running right now midweek in the 80s. I want to say yesterday would have -- I haven't seen yesterday's numbers, but I suspect they're around 80, and then they climb through the week. And the weekends are full as far as I can see, and we're yielding. But we're still on a typical weekend about $20 below on ADR. And that's where the return of group business can really help us in terms of compression because it will both fill in that midweek gap, and those group customers that extend their trip on either end help us yield on weekends as well.
Operator
Your next question is from John DeCree with Union Gaming.
John G. DeCree - Director and Head of North America Equity & High Yield Research
Tom, I wanted to talk a little bit about the group business in April. I think we've kind of spoken around this point, but I wanted to attack it head on. So in April, I think you mentioned the hotel adjusted margins for Vegas would have been high 40s, I think it was 47% or so. Is it fair to assume that there was very little or no group business in April, and that's typically a pretty high-margin business?
Thomas Robert Reeg - CEO & Director
Yes. As far as I'm aware, there was one small group during the quarter. And you'd have that room -- obviously, room business and you'd have the banquet business that's high margin as well. And then whatever they do outside of their conference in terms of gaming and F&B.
John G. DeCree - Director and Head of North America Equity & High Yield Research
Got it. Okay. And historically, how big is international for your Las Vegas business? So obviously, that's going to take a little longer to recover. We haven't talked about it that much. But when we think about your run rates coming out of April, we've got group business hopefully picking up in the back half. But was there a big piece of international business in Las Vegas for you on a relative basis? And would that be additional opportunity whenever that might come back?
Thomas Robert Reeg - CEO & Director
Relative to our peers, we have far less exposure to that piece of the business, but it would move the needle a little bit when it comes back.
Operator
Our next question is from Stephen Grambling with Goldman Sachs.
Stephen White Grambling - Equity Analyst
Two follow-ups on the digital side. First, you mentioned, I think, in your prepared remarks, investing in tech. So where do you see the biggest hope in the tech stack now? And how do you foresee building or buying this?
Thomas Robert Reeg - CEO & Director
The tech -- we feel good about where the tech stack is. The big piece for us there is rolling out Liberty. They've got a mix of Liberty and CBS platforms in the various states. We want to be Liberty throughout. That's the competitive technology. But on the tech side, you're constantly going to be adding to it, you're going to be enhancing particularly the endpoint experience. So you should expect that, that investment pipeline into tech is long tail.
Stephen White Grambling - Equity Analyst
And then I guess the other follow-up on sports betting. You mentioned being thoughtful about marketing and customer acquisition. Where does content and/or additional media partnerships fit into your strategy? And how you're trying to position Caesars in that kind of convergence of media and betting?
Thomas Robert Reeg - CEO & Director
Yes, I saw that we expanded our partnership with the NFL extended and expanded. That's an important partner for us. Football is clearly the big kahuna in this space. The NFL is where you want to be. The draft comes to Vegas next year, we'll have a lot of it at Caesars, which is -- which will be fun. We were very early telling people, we expect to see continued conversion on the media side. We're really the only significant player at this point. Now that we've bought William Hill that controls everything. We're a one-stop shop, if you're looking to get into this business, we're certainly a logical call and you should expect we'll continue to have those discussions that if there is something that creates more value for us down that road, you should expect us to head there.
Operator
Your next question is from Chad Beynon with Macquarie.
Chad C. Beynon - Head of US Consumer, Senior VP & Senior Analyst
Firstly, I just want to start with the regional markets. Your comments around March and April trends were certainly very positive on the revenue side. But I just wanted to ask about how you're thinking about the outlook over the next 6 months as more entertainment options will be open to your customers, but that could be largely offset by a big portion of your customer base that currently isn't coming to the property. So just kind of wondering how you're thinking about this calculus at this point.
Thomas Robert Reeg - CEO & Director
I think that similar to my remarks the last couple of quarters, if you're thinking this is a short-term situation, I think you're wrong. I think that this is -- if you think about investment history, you really have go back to kind of wartime tariffs where the country mobilized for -- in the case of World War I and World War II, to win wars. So they pointed all of the economic capacity -- the bulk of the economic capacity of the country at military outcomes.
In this case, we've spent the last year pointing this at this virus and have made progress on the vaccine front that I never would have imagined was possible. And then we pointed a firehose of money at consumers. So these consumers were at home largely for the better part of the year not commuting, not spending all the money that you spend, going to and from work, eating at work, going out, the savings rate is astronomical relative to historic norms.
As the world reopens, already see this capital being unlocked and coming into our doors. We're still early there. So I just don't expect this to change quickly. So I don't spend a lot of time worrying that what happens when you can go to a movie theater or get on a cruise ship. I think the demand for entertainment and just fun after the last 12 to 14 months is going to be like nothing any of us have seen in our lifetimes.
Chad C. Beynon - Head of US Consumer, Senior VP & Senior Analyst
Thanks, Tom. I agree. And then separately, just wanted to ask about the William Hill non-U.S. digital business. Given how strong your core free cash flow was and kind of your path to deleveraging on the local business. And given that, that non-U.S. digital business is humming along, not at the same growth rate as the U.S., but the U.K., Spain, Italy, et cetera, are performing pretty well. Did you consider hanging on to this? And I'm sure you're going to be disciplined around pricing, but we're just getting some questions that maybe the value of this is actually worth more than what you originally thought. So how are you thinking about it? But I believe you said the goal is to sell it in the next 12 months. But did you consider hanging on to this just given how everything else has been going?
Thomas Robert Reeg - CEO & Director
One of my pet themes was when I was an investor is, companies that didn't know what they were good at. And I can't tell you we're good at running a non-U.S. digital business. I can tell you that there are almost certainly people out there that will do it better than us and see opportunity there. And I can deploy that capital into businesses that I know will drive better returns to shareholders. So no, we've not had a moments pause in terms of selling the non-U.S. business.
Operator
Your next question is from Daniel Adam with Loop Capital Markets.
Daniel Scott Adam - SVP
Tom, I think you mentioned lease adjusted leverage with a forehandle in 2022 and recognizing that it's not on the near-term radar, but at what point do you start thinking about or maybe even just thinking about potentially allocating capital to buybacks or dividend?
Thomas Robert Reeg - CEO & Director
I would say that's down the list for us. We've got -- we have told you we want to drive this company to an investment-grade balance sheet. We want to continue to invest in our properties. And we want to make sure we invest adequate capital into sports and online, so that we can build a leadership stake. And we think all of that are better uses for our capital than either a share buyback or a dividend for the foreseeable future.
Daniel Scott Adam - SVP
Okay. Got it. And then is there any way you can maybe quantify how much you think you need to invest in online gaming to get it to where you'd like that business to be over the next, say, 1 to 2 years? And then I guess related to that, how can you know how much to invest in the business without having a market share target in mind?
Thomas Robert Reeg - CEO & Director
Yes. Well, because I don't share it with this group, it doesn't mean I don't have a market share target, and we will -- we closed the deal 10 days ago. So -- I wish -- I thought we would have had a full month's worth under our belt. I'll be able to better answer the question of what I think is the appropriate investment level on our next call as we head into football season.
Operator
Your next question is from David Katz with Jefferies.
David Brian Katz - MD and Senior Equity Analyst of Gaming, Lodging & Leisure
You've covered a lot with respect to digital gaming, brands, customers, and I think there was some questioning around technology also. On the subject of content, right, and that is breadth of wagers that is casino games on the iGaming side, how are you approaching sort of building that out? And in particular, on the sports betting side with respect to in-game wagering, what's your view on that as an opportunity within sports betting?
Thomas Robert Reeg - CEO & Director
I would tell you, we're debating content as we speak. How deep do you need to be in that area? How much do you invest? How would you invest that money, I'd say the jury is out. I see others are moving as we speak. We're evaluating what we do on the content side, what Penn did today in terms of -- or announced today anyway, in terms of the ability to develop your own games on the casino side, we think is a smart move, and Jay is a brilliant operator, so we would expect nothing less. But you should expect us to be looking to build our own capabilities in terms of building games on the casino side.
David Brian Katz - MD and Senior Equity Analyst of Gaming, Lodging & Leisure
And do you feel as though sports betting was wagering offerings, et cetera, you have what you need? Or is that still under evaluation also?
Thomas Robert Reeg - CEO & Director
That we will continue to expand, and our tech stack is a big piece of that, the ability to build upon the tech platform is really one of the key differences between Liberty and the legacy CBS system that William Hill used. So you should expect that, that will be an ongoing living process as we move forward.
David Brian Katz - MD and Senior Equity Analyst of Gaming, Lodging & Leisure
Got it. One last detail, if I may. The leverage targets that you discussed in the comments include some proceeds from the non-U.S. William Hill entities, correct?
Thomas Robert Reeg - CEO & Director
Correct.
Operator
Our next question is from Barry Jonas with Truist Securities.
Unidentified Analyst
Tom, it's actually [Matt Chole] filling in for Barry Jonas. I just had 2 quick questions. So you think -- I guess the theme that's come up in recent earnings calls across broader consumer discretionary space has been hiring issues and wage inflation. How are you guys thinking about this moving forward? What can you do to fix this? And how should we think about that from a modeling perspective?
Thomas Robert Reeg - CEO & Director
Hiring employees is certainly a challenge across the enterprise as we sit here today. If the supplemental unemployment benefit rolls off -- I can't remember when was that, the fall? I think that will be helpful to us. I think you should expect that our labor costs will increase some to make sure that we have adequate staff to meet demand, but that increase will be swamped by the demand that we're seeing.
Unidentified Analyst
Got it. And then just for my follow-up question. As you think about -- curious to get your thoughts on how the conversation with some of the larger groups has changed through the COVID process. As we think about the recovery in Vegas, on the group side, how are you thinking about -- I know the time line to booking window and whatnot, they've changed, but how are you guys thinking about it internally?
Thomas Robert Reeg - CEO & Director
Well, we're really thinking about what's the attrition rate going to be for these groups on the books. We think we've modeled that conservatively and early evidence suggests that we were conservative, which suggests groups are eager to return in ways that we were more conservative in terms of modeling 3, 6 months. We feel good about what's coming. You've got Vegas, second half of the year is jammed. If you look at forward dates in the market, there's extremely robust demand because you basically sat out 1.5 years by the time business gets here. So we think the group story is going to be a very good story when the door is open, starting in June.
Operator
And there are no further questions in queue at this time.
Thomas Robert Reeg - CEO & Director
All right. Thanks, everybody. We'll talk to you in 90 days.
Operator
Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect.