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Operator
Good day, ladies and gentlemen, and welcome to the Crexendo Third Quarter 2020 Earnings Conference Call. (Operator Instructions)
At this time, it is my pleasure to turn the floor over to your host for today, Mr. Steve Mihaylo. Sir, the floor is yours.
Steven G. Mihaylo - Chairman of the Board & CEO
Thank you, Jess. Good afternoon, everyone. I'm Steve Mihaylo, the Chairman and CEO of Crexendo. I want to welcome all of you to the Crexendo Third Quarter 2020 Conference Call. On the call with me today are Doug Gaylor, our President and COO; Ron Vincent, our CFO; and Jeff Korn, our General Counsel.
I am going to ask Jeff to read our safe harbor statement. After that, I will give some brief general comments about the quarter. Ron will provide more detail on the numbers. Doug will provide a business and sales update. And then we'll open the call up to questions.
Jeff, would you please read the safe harbor statement?
Jeffrey G. Korn - Secretary & General Counsel
Yes. Thank you, Steve. I want to take this opportunity to remind listeners that this call will contain forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for such forward-looking statements. All statements made in this conference call other than statements of historical fact are forward-looking statements. Forward-looking statements include but are not limited to words such as like, believe, expect, anticipate, estimate, will and other similar statements of expectation identifying forward-looking statements.
Investors should be aware that any forward-looking statements are based on assumptions and are subject to risks and uncertainties that could cause actual results to differ materially from those discussed here today. These risk factors are explained in detail in the company's filings with the Securities and Exchange Commission, including the Form 10-K for the fiscal year ended December 31, 2019, and the Form 10-Qs as filed. Crexendo does not undertake any obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
I'd now like to turn the call back to Steve. Steve?
Steven G. Mihaylo - Chairman of the Board & CEO
Thank you, Jeff. We again come to you with the country and the world in the throes of the COVID-19 pandemic. We hope that we find all of you and yours healthy and that you are continuing to adapt to what has become the new normal. COVID is a trying time for everyone. But we believe that we as a company are on the cutting-edge of technology that help our customers adapt to the -- and operate in an uncertain time. We build our award-winning phone systems to allow our customers to work from anywhere seamlessly and to make as easy as unplug your phone from one Internet connection to another, the new normal. We believe that our systems are exactly what is needed now and what we -- will be needed in the post-COVID world. It is clear that how and where we work will continue to change and adapt as will our systems.
It was a good quarter and a good year-to-date for our company. I discussed before that our systems are award-winning, and this quarter was again confirmed by our receiving the prestigious 15th Annual INTERNET TELEPHONY Excellence Award. Our Ride the Cloud systems are regularly recognized by outside organization, and it confirms what we have always said that there is no better solution you can get than the Crexendo solution.
Not only do we get award-winning cutting-edge technology when you join us in Ride the Cloud, in most instances, you will save a considerable amount of money by switching to Crexendo. I am pleased with the results for the year-to-date. UCaaS service revenue increased 15% compared to the year-to-date 2020 compared to year-to-date of 2019. This is the metric I primarily use to judge the company, and these results are very promising. The results are even better when you consider that we believe we have some attrition of customers that did not remain operating or otherwise decrease their service level due to COVID. This quarter, we also had a substantial increase in expenses, both in regard to investing in the business, initial listing fees with our uplisting to the Nasdaq capital markets in July. We are hopeful we will start to see less COVID-related attrition, but the investment we made are necessary and important for our future growth.
With that said, we watch every penny carefully, and we will invest where it makes sense for the future growth of the company and to increase shareholder value.
This quarter, we were able to close and have a fully subscribed public offering. The proceeds have many benefits for the company. We were able to raise necessary money. We have been able to speak to many new investors about the Crexendo company story. We have substantially increased our footprint with investors while increasing our investor base and our stock flow. All of these are very big benefits for the company. Our streak of continuing profitability together with our being able to raise additional capital puts us in a very strategic position to aggressively work to make accretive acquisitions and also to increase organic growth.
While we work on acquisitions, we are not turning our back on organic growth. We are investing in sales and marketing as part of the plan. I am the most excited about the future of Crexendo than I have ever been. There will be focus on growth, growth, growth and more growth.
With that, I'll turn the call over to Ron.
Ronald Vincent - CFO
Thanks, Steve. Consolidated revenue for the third quarter increased 15% to $4.1 million compared to $3.6 million for the third quarter of the prior year. Service revenue for the third quarter increased 12% to $3.7 million compared to $3.3 million reported for the third quarter of the prior year.
Our Cloud Telecommunications segment service revenue for the quarter increased 14% or $425,000 to $3.5 million compared to $3.1 million reported for the third quarter of the prior year, offset by 19% or a $30,000 decrease in our Web Service segment service revenue for the quarter. Our product revenue for the third quarter increased 43% or $146,000 to $489,000 as compared to $343,000 for the third quarter of the prior year.
Gross margin for the third quarter decreased 2% to 70% as compared to 72% for the third quarter of the prior year. Our consolidated operating expenses for the third quarter increased 22% to $4 million compared to $3.3 million for the third quarter of the prior year.
Net income for the third quarter was $131,000 or $0.01 per basic and diluted common share compared to $334,000 or $0.02 per basic and diluted common share for the third quarter of the prior year. Non-GAAP net income for the third quarter was $290,000 or $0.02 per basic and diluted common share as compared to $454,000 or $0.03 per basic and diluted common share for the same period in the prior year.
EBITDA for the third quarter was $211,000 as compared to $361,000 for the same period of the prior year. Adjusted EBITDA for the third quarter was $347,000 compared to $460,000 for the same period of the prior year.
For the 9-month period, consolidated revenue increased 13% to $12.1 million compared to $10.7 million for the same period of the prior year. Service revenue for that 9-month period increased 14% to $10.7 million compared to $9.4 million reported for the same period of the prior year.
Our Cloud Telecommunications segment service revenue for the 9-month period increased 16% to $1.4 million -- by $1.4 million to $10.3 million compared to $8.9 million reported for the same period of the prior year, offset by a 16% decrease or $81,000 decrease in Web Services segment service revenue for that 9-month period. Our product revenue for the 9-month period increased 2% to $1.32 million compared to $1.29 million for the same period of the prior year.
Gross margin for the 9-month period ended September 30, 2020, and 2019 was 70% for both periods. Consolidated operating expenses for the 9-month period increased 14% to $11.2 million compared to $9.8 million for the same period of the prior year.
Net income for the 9-month period was $779,000 or $0.05 per basic and diluted common share compared to $911,000 or $0.06 per basic and diluted common share for the same period of the prior year. Non-GAAP net income was $1.23 million or $0.08 per basic common share or $0.07 per diluted common share compared to $1.24 million or $0.09 per basic common share and $0.08 per diluted common share for the same period of the prior year.
EBITDA for the 9-month period was $1.1 million compared to $986,000 for the same period of the prior year. Adjusted EBITDA for the 9-month period was $1.4 million as compared to $1.3 million for the same period of the prior year.
Our cash, cash equivalents and restricted cash balance at September 30 was $15.5 million compared to $4.3 million at December 31, 2019. Operating activities provided $423,000 of cash, cash equivalents. Investing activities utilized $921,000 of our cash, cash equivalents and restricted cash for the purchases of property and equipment. Financing activities provided $11.7 million of cash, cash equivalents of restricted cash. We received $8.8 million in proceeds from the issuance of common stock with an offering, as Steve spoke about, we closed on September 28. $2 million was proceeds from stock option exercises. And $1 million in proceeds from those payable, offset by repayments made on finance leases and those payables and asset acquisition contingent consideration payment.
With that, I'll turn it over to Doug Gaylor, our President and CEO, for additional comments on sales and operations.
Douglas Walter Gaylor - COO & President
Thanks, Ron. Q3 was a very exciting quarter for Crexendo. We were pleased that we were able to successfully uplist from the OTC to the Nasdaq Exchange in July. We then followed that up with the accomplishment in September with the successful completion of our S-1. In addition, we had a strong bookings quarter that helped propel us to our seventh straight quarter posting positive GAAP income.
I will provide a quick recap on the quarter from the sales perspective and what impact we continue to see from COVID. I will also provide an update on our marketing efforts as well as our R&D efforts and finish with an overall assessment on our current environment.
We see a nice increase -- we saw a nice increase in sales bookings from Q2 to Q3 as customers continue to adapt to the new digital transformation that has accelerated with the COVID pandemic. Our award-winning technology allows businesses to work from anywhere, any time and on any device, which is what businesses are looking for as they adjust to today's new normal. We have continued to offer incentives for our customers to make their migration to the cloud easier by waiving activation fees and offering free months of service.
Our partner channel continues to grow, and we continue to see increases in the sales contributions from that channel. We are encouraged by the larger transactions that our partners are selling as they accounted for numerous 6 figures total contract value sales during the quarter.
Despite the economic headwinds from the pandemic, our sales bookings increase allowed us to post a 14% increase in our Unified Communications as a Service service revenue year-over-year, and that resulted in GAAP net income of $131,000 or $0.01 per share for the quarter.
Our telecom backlog also grew by $1 million to $28.3 million as further support that the migration to the cloud is picking up steam. Our telecom service gross margin for the quarter was strong at 73% for the quarter, and we are able to consistently sustain these healthy gross margins. Since we have a very stable cost structure, we're diligent about managing our cost and the fact that we own the technology that is the foundation of our offering.
Our profitable results for the quarter, combined with our successful capital raise, helped increase our cash position to $15.3 million at the end of the quarter. And as we have discussed on our previous calls, we continue to reinvest into the business, including marketing, lead generation, new hires and new incentives to generate more sales as well as additional R&D and further -- to further enhance our offerings.
On the marketing side of the business, we successfully launched our new Crexendo website during the quarter and have started a new paid search, SEO, and social media campaigns to further drive additional lead generation. Our in-house engineering team is constantly enhancing the Crexendo platform with new features and capabilities. And those efforts earned us another prestigious award during the quarter as we were awarded the 2020 INTERNET TELEPHONY Excellence Award that Steve mentioned earlier, recognizing our remote work from anywhere capabilities in the business texting applications with this highly coveted award.
As we have previously mentioned, the migration to the cloud communications from older legacy premise-based solutions was already occurring at a rapid pace prior to the pandemic. And with the rapid changes that the business world has encountered post pandemic, the need for businesses to utilize our solutions has never been greater. We are confident that our products and marketing strategies are well positioned to take advantage of this continued migration to the cloud.
Our recent capital raise has provided us with a strong balance sheet that will allow us to accelerate our organic growth as well as allow us to focus on acquisition opportunities that will further accelerate our growth.
As one of the leaders in the UCaaS industry and one of the few profitable UCaaS providers, we are positioned well to help businesses migrate to the cloud. We are confident that our solutions and strategies will continue to make traction as businesses look for better ways to communicate in the post-pandemic world.
I am excited about the opportunities ahead, and I look forward to executing on our plans for revenue and income growth, and we have never been in a stronger position to deliver.
I will now turn the call back over to Steve.
Steven G. Mihaylo - Chairman of the Board & CEO
Thank you, Doug and Ron, and thank you, Jeff. I think we'll start taking questions now.
Operator
(Operator Instructions) We'll take our first question from Josh Nichols at B. Riley.
Michael Joshua Nichols - Senior Analyst of Discovery Group
Good to see the continued UCaaS service performance here despite some of the pandemic headwinds. Could you elaborate a little bit? Exactly, how many companies did you end the quarter with? And how much do you plan to ramp up hiring, say, over like the next 12 months to invest in growth organically?
Steven G. Mihaylo - Chairman of the Board & CEO
I'd be happy to answer that, and I could, but I'm going to let Doug answer it.
Douglas Walter Gaylor - COO & President
So hiring is obviously a key critical component at the moment, Josh, so looking at additional channel managers, looking to add additional salespeople. We've added recently additional engineering staff. So as we look at our growth, we obviously have to keep up with that growth by adding new employees to maintain and help that top line growth. So sales has been a constant focus for new channel managers and new direct sales reps. And we continue to enhance those efforts by adding back office staff on the engineering and support side.
From a number of customer perspective, we did increase the number of customers. I don't have that number off the top of my head, but I can follow back up with you and give you the exact numbers.
Michael Joshua Nichols - Senior Analyst of Discovery Group
No problem. And could you talk a little bit more about some of the actions the company is looking to take on the VAR business since I know that's where most of the sales are coming from today? And how long until you think that those actions are going to be materialized in terms of accelerating top line revenue growth?
Douglas Walter Gaylor - COO & President
Yes. We still see approximately 70% of the businesses out there that haven't migrated to the cloud. So we're still seeing a lot of interest out there. The VARs that we're bringing onboard, I think we brought 10 VARs onboard during the quarter. So those value-added resellers are obviously coming onboard to pick up Crexendo to bring out to their customer base.
The demand for work-at-home and work-from-anywhere-type solutions has never been greater, as I mentioned in my statement. So we do see a lot of need out there. I think the new partners that we're bringing onboard recognize that as well. Out of the 10 partners that we brought onboard, I don't have the exact numbers, but quite a few of them don't have a telecom offering in their portfolio. So adding telecom into their portfolio, whether they were data VARs or business-to-business opportunities, they're looking at telecom being a key component to their offering to be able to meet the needs of potential customers and existing customers out there. So our partner channel continues to grow and flourish, and we're giving them a lot of incentives going forward to continue selling and leaving with Crexendo.
Michael Joshua Nichols - Senior Analyst of Discovery Group
And then I know this space has been dealing with a little bit of elevated churn as expected with the pandemic, but it seems that you've navigated that pretty well. Has that kind of leveled off? Or what are you seeing? How are your customers doing in the current economic backdrop? Any vertical or regional concentration that you could comment about?
Douglas Walter Gaylor - COO & President
Yes, I'm going to have Ron add some color on that because he's been tracking the churn, and we actually saw a little bit of a decline in churn for the quarter, which is a positive. So I'll have Ron add some color to that.
Ronald Vincent - CFO
That's right. So we saw our average churn -- monthly churn rate come down back to pre-COVID levels. So I think we were at 0.66% per month average customer churn in third quarter. That's in line with 0.67% that we had for the average in Q1. In Q2, we spiked up about 1% a month in churn. So I think it was 1.07% average for each month during Q2. So the churn has receded back down to Q1 levels, and so that's very promising. And I think we're going to maintain those levels and hopefully get some further decline back to 2019 levels as we move forward.
Michael Joshua Nichols - Senior Analyst of Discovery Group
And last question from me, and then I'll hop back in the queue and pass the baton. How would you describe the current M&A environment? I know that's new -- relatively newer strategy that you're able to pursue now with the uplifting and the additional firepower as far as liquid capital. Is it M&A-rich environment? Do you think that that's something that could happen over the next, like, few months? Or do you think it may take a few quarters to find something that's a good fit?
Douglas Walter Gaylor - COO & President
Yes. I think that the M&A discussions that we've had probably are more prevalent now than they've ever been. I think we've got more discussions going, and I think there's more opportunities. I don't know if it's necessarily related to COVID, but I think that there's more businesses looking for opportunities to either have an exit strategy or look to partner with somebody larger that can take them to the next level.
So I'm really excited about some of the discussions that we've got going. Obviously, I can't announce anything. We don't have anything concrete, but there are some good discussions going out there. And we do hope that within the next 6 months that we could have some acquisition opportunities under announcement.
Steven G. Mihaylo - Chairman of the Board & CEO
And Josh, I'd like to add a little color to that. One of the things that uplifting did for us is it gave us more credibility, and more investors are looking at the company. But in addition to that, it's opened up some good opportunities, as Doug just mentioned, and we intend to pursue every one of them going forward. 2021 is going to be concentrated on growth. And we feel secure in both the organic area and both the acquisition front.
Operator
We'll go next to Andrew King at Colliers Securities.
Andrew King
So first off, just wanted to look at the gross margins a little bit. I noticed that the product gross margin is down to 35% about the first time in a while. Just want to get a little bit more of an idea on the trends that you see going through gross margins currently and going forward.
Ronald Vincent - CFO
Yes. So as a result of COVID, we offered some very good promos for customers. So we offered no payments until 2021. And so the allocation of that revenue through the revenue guidance of spreading that over the total contract period resulted in a lower gross margin on our product revenue for the customers that were installed during Q3. So we anticipate that going back up into the 42% range from the 36% range that we ended with in the near term because we're not -- the promo was through Q3, and we ended that promo at this point.
Andrew King
Okay. Great. And then can you just talk a little bit more to the linearity of the revenue through the quarter? I just wanted to see if there's any sort of meaningful pickup that you guys started to notice towards the end as people may start to be again prepared for another wave of COVID or might start even coming back with COVID precautions in place.
Douglas Walter Gaylor - COO & President
Yes. We haven't seen a dip from a sales perspective, which is a positive. So we saw a fairly consistent sales through the quarter, and that's continuing on. I think that businesses -- even if there is a second wave, I think businesses are prepared for that or are preparing for that by implementing the right solutions out there. So I think when we talk to businesses out there, Andrew, a lot of businesses are telling us that they got caught off guard first round, and they may do with cell phones or forwarding to home phones or whatever they might have had to do with their existing platforms. Now that they've had a chance to breathe and plan ahead, they're implementing our type solutions. And so I think going forward, I think that's going to be the norm. I think that businesses are having to realize that we are in a new norm today. And so they're going to have to adapt.
And so I don't think they're going to wait for a second wave to make decisions. I think they're going to continue to make decisions as we've seen over the last 3 or 4 months. So if you asked me the same question back in April or May, that was a different scenario where people were not prepared, and today, after 6 or 7 months of people dealing with the waves coming and going, I think businesses have learned to adapt, and we're seeing that in our sales processes is that businesses are ready, willing and able to implement our solutions.
Andrew King
Great. And then just one last one from me. You sort of already touched on it a little bit, but can you give us a little bit more color into any marketing initiatives that you guys have put in place such as the promos or increased digital marketing just to sort of offset some pandemic headwinds?
Douglas Walter Gaylor - COO & President
Yes. Obviously, we started with building a new website that was just launched last month, so excited about that. On top of that, we started some paid search campaigns, some social media campaigns to get our message out there. We've also put some additional incentives out there with -- for customers and for our partners. So our partners have some nice new incentives out there to lead with our platform and have some extra incentive to get our opportunities sold and installed before the end of the year. So we've really tried to focus our marketing efforts on what's going to move the needle quickly.
Obviously, paid search and SEO paid search has a little bit quicker return. SEO has got obviously a long tail of return, but we're investing for the long term and for the short term. So we are seeing some good lead generation happening through our paid search campaign, and we are seeing some good response on our social media campaigns. And obviously, with our incentives for our partners and for our customers, we're seeing good adoption there as well.
Operator
We'll go next to Arham Khan with Eden.
Arham Khan
Just had 2 really quick questions for you. One, I just wanted to follow up on something I always ask. How is the backlog looking? Where has that come to now in this quarter? And then finally, just want to get an idea of the acquisition, kind of the criteria for what you're looking at. You guys are obviously a little better positioned than most other companies. You're generating cash flow, where many failed to do. When you're looking -- obviously, when a company is not generating cash flow, you can probably take better prices before. But the flip side of that is you're acquiring something that's not cash flow. And so I wanted to look what exactly you're looking for other than accretion in revenues.
Douglas Walter Gaylor - COO & President
Sure. Yes. So backlog had a nice increase quarter-over-quarter. So we increased backlog by right at $1 million to $28.3 million. So that's our sales backlog of sold opportunities. And again, just to reiterate that if you haven't been on one of our calls before, that backlog is contracted revenue that hasn't been recognized yet. So increasing that by $1 million quarter-over-quarter was a nice increase. As we look at that increase year-over-year, that's also another nice positive. I think we've increased that by, I think, 12% or 14% year-over-year. So it's been a nice increase year-over-year in our backlog.
As far as the acquisition strategies, what we're looking for out there, obviously, you hit the nail on the head, accretive acquisitions are critical for us. We're looking for a revenue stream that we can convert over to our platform. We're looking for opportunities where we can grow the business and grow it with cost synergies out there. So as we look at the opportunities out there that we're talking to, there's a lot of opportunities and a lot of opportunities that are really nice fits with what we are looking for. So when we look at those opportunities, we want customers that are under long-term agreements. We want customers that we can easily migrate over to our platform, and we want that relationship that the end users have with the potential acquirers that have good relationships there because we want that long-term relationship.
When we look at our low churn, that's something that we look at in our acquisition opportunities is to make sure that there's very little churn because we want to buy a business that's got a very solid footprint going forward.
Operator
We'll go next to [Ronald Fall], investor.
Unidentified Participant
My question is about the general and administrative expense in the R&D. Those were the biggest expense increases in the quarter. And Steve, you mentioned that some listing fees and stuff, but I thought the general and administrative was up a little more than I had thought would happen.
Steven G. Mihaylo - Chairman of the Board & CEO
Well, we -- I'm going to let Ron handle this one, but we had a lot of CapEx, and some of the costs spilled over into the third quarter. But Ron, would you go through that, please?
Ronald Vincent - CFO
Sure, Steve. Yes. So from an R&D perspective, we had some adds. We had some FTEs during the quarter to backfill some positions that were lost as well as add some additional resources for development of our UI and our product offering.
On the G&A, we did have approximately $100,000 in costs associated with the uplisting to the Nasdaq. We had some general and administrative, just general cost increases over the quarter. So there really wasn't PP&E purchases that we had that are below replacement of computers and laptops that are below the capitalizable thresholds that were expensed during the quarter.
And then at the majority of those increases, we did add a new accounting staff that was a new FTE head or a replacement on someone that we lost in 2019, and so that added additional costs for the year-to-date period and for the quarter. And so that was the main driver there for the increase in G&A.
Steven G. Mihaylo - Chairman of the Board & CEO
And just so you're aware of it, this company, even though you may only look at 3 or 4 different matrixes, we look at about 15 or 20. And my background is financial. One of the things we lo e at is a lot of additional metrics out there and productivity and all kinds of different metrics. You have to remember, though, as a growing company, we're going to grow SG&A. We have to in order to keep up with the growth. But the trick will be to grow it a little bit slower in the future, and then we grow revenue.
I think, Ron, would you have one other comment you wanted to make or not?
Ronald Vincent - CFO
No. Doug mentioned R&D, but we talked about that first. That was the -- we added 2 or 3 FTEs during the quarter.
Steven G. Mihaylo - Chairman of the Board & CEO
Right. Okay. Does that answer your question?
Unidentified Participant
Yes. That's very good.
Operator
(Operator Instructions) We will go next to Michael Kaufman at MK Investments.
Michael D. Kaufman - President
Steve, I want to thank you and Doug and the whole team for really threading the needle and producing profitable growth in light of the pandemic and uplifting and doing a public offering. I think it was certainly a very impressive performance. And I'm sure under your joined leadership, it will continue to evolve.
Steven G. Mihaylo - Chairman of the Board & CEO
Well, just remember that Doug and Jeff and Ron and the entire team, including Joe Sealer and all the rest of the team, Nishith, you name it, everybody is very, very focused on our growth and our profitability in the future.
Michael D. Kaufman - President
Understand that, and I really compliment everybody for doing a great job of balancing all these various forces.
Steven G. Mihaylo - Chairman of the Board & CEO
Thank you.
Michael D. Kaufman - President
I'm just wondering, what is the current headcount? I didn't see it from any of the material. And what do you think you would be at the end of the year? What's kind of your cosmic projection?
Douglas Walter Gaylor - COO & President
Yes. Current headcount, Michael, is 60 at the end of the quarter. So I anticipate potentially having maybe 2 or 3 more bodies before the end of the year. So again, it's all about the productivity. So we are constantly looking for the right fits, but we also realize that the productivity per employee is also another key metric that we measure. So obviously, as we continue to grow, we're looking for the right folks that are going to help us in that growth. And obviously, if there's any acquisitions in play there as well that -- we'll look at that and how that helps augment any weaknesses or any voids that we've got in our organization, so.
Steven G. Mihaylo - Chairman of the Board & CEO
I think more importantly, Michael, is where our headcount is at the end of '21. And I would expect, if you look at where our headcount is going to be at the end of '21, the productivity will have increased. I don't know by exactly how much, but it's going to increase over the coming year.
Michael D. Kaufman - President
Well, I guess the other thing, if you are picking up other teams potentially, you got to make sure that you have the right bandwidth, and you'll have to do some massaging of everybody. So the last thing you want to do is over-hire to the point where you get confusion as you're trying to build the company faster and bigger. So I...
Steven G. Mihaylo - Chairman of the Board & CEO
We're well aware of that. But any redundancies, of course, they're going to have to be considered. When it comes to additional people, they're going to be necessary. As a larger organization, you're going to have to have more people to run it. So we take all of that into consideration.
Douglas Walter Gaylor - COO & President
I will say, Michael, that we are extremely well versed at multitasking, as you can tell, just in the quarter. So from the quarter, we did an uplift. We did an S-1. We did a lot of things and at the same time, still maintained our sales growth and our profitability. So we are extremely focused on what we need to do, but we also are extremely well versed at being multitasking organization that we wear a lot of hats, and we know that, hey, we got to continue to grow this thing. We got to continue to add where we need to add, and we've got to continue to make sure that we're delivering.
Michael D. Kaufman - President
I think it's a remarkable balancing act having been involved in starting a few hundred companies myself, and I just wish you guys the best of luck.
Steven G. Mihaylo - Chairman of the Board & CEO
Thank you.
Operator
And with no other questions holding, I will now turn the conference back to management for any additional or closing comments.
Steven G. Mihaylo - Chairman of the Board & CEO
Okay. Thank you, Jess. With that having been said, just keep in mind that our focus will be on growth and profitability. We do expect, as we add the growth, the organic growth is going to take the number of people that we currently have, but the acquisition growth is going to take more people, and it's also going to allow for some goodwill and intangibles.
And on the intangible side, we will be writing that off over the course of 2, 3, 4, 5 years, which will impact GAAP earnings, but it won't impact EBITDA earnings. And that's going to become a more meaningful metric here as we go forward. But our goal is going to be to at least have some GAAP income every single quarter going forward. So accretive acquisitions, as Doug pointed out, is going to be the name of the game.
With that, I want to thank everyone for being on this call, and we look forward to talking to you in the new year, and wish you a happy holidays for everyone. Good day, and goodbye.
Douglas Walter Gaylor - COO & President
Thank you, everybody.
Operator
Thank you, Mr. Mihaylo. Ladies and gentlemen, that will conclude today's call. We appreciate your participation. You may disconnect at this time, and have a great day.