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Operator
Good afternoon. I will be your conference facilitator today. At this time, I would like to welcome everyone to the Citrix Systems second quarter earnings conference call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks there will be a question and answer period. (Operator Instructions). Thank you.
I would now like to introduce Mr. Eduardo Fleites. Mr. Fleites, you may begin your conference.
Eduardo Fleites - Director of IR
Thank you, Sarona. Good afternoon, everyone, and thank you for joining us for today's call where we will be discussing Citrix second quarter 2010 financial results. Participating in the call will be Mark Templeton, President and Chief Executive Officer, and David Henshall, Senior Vice President and Chief Financial Officer. This call is being webcast with a slide presentation on the Citrix Systems Investor Relations website. And the slide presentation associated with the Webcast will be posted immediately following the call. Before we begin the review of our financial results, I want to state that we have posted product classification and historical revenue trends related to our product groupings to the Investor Relations page of our website.
I'd like to remind you that today's conversation will include forward-looking statements made under the Safe Harbor provisions of the US Securities laws. These statements are based on current expectations and assumptions that are subject to risks and uncertainties such as the impact of the global economic climate, uncertainty in the IT spending environment, risks associated with our products and competition. Obviously, these risks could cause actual results to differ from those anticipated. Additional information concerning these and other factors is highlighted in today's press release and in the Company's filings with the SEC. Including the risk factor disclosure contained in our most recent annual report on Form 10-K which is available from the SEC or on the Company's Investor Relations website.
Furthermore, we will discuss various non-GAAP financial measures as defined by the SEC's Reg G. A reconciliation of the differences between GAAP and non-GAAP financial measures discussed on today's call can be found at the end of today's press release and on the Investor Relations page of our website.
Now, I would like to turn it to David Henshall, our Chief Financial Officer. David?
David Henshall - SVP & CFO
Thanks, Eduardo, and welcome to everyone joining us this afternoon. As you can see from the release, we had strong business momentum in Q2. Delivering $458 million in total revenue, an increase of 370 basis points in adjusted op margin, more than $100 million in cash flow from operations, and deferred revenue up $50 million sequentially. These results drove adjusted EPS of $0.41 which includes the one-time tax charge of approximately $0.07 that we announced last month. We saw record results from many of our products, led by XenDesktop, NetScaler and online collaboration. We closed 18 transactions over $1 million each, including several deals over $5 million, as customers are looking to Citrix as a strategic vendor to help re-architect their IT infrastructure. I'm very pleased with the execution in the field, operationally, and within our products' organizations.
So, drilling down into the different revenue lines for Q2, new license sales were $149 million, up 15% from last year, driven by growth in both the desktop and data center businesses. License updates increased 13% due to strong customer interest in the XenDesktop trade-up program. Tech services grew 35% from record consulting utilization and networking maintenance. And our online SaaS revenue was $89 million, up 18% year on year with web collaboration leading the way, up over 35%. From a geographic perspective, the Americas region continues to perform well, growing 17% from last year. Internationally, though, despite an uneven economic climate, EMEA posted stable growth, up 11% year on year. And revenue in Japan and Pacific grew 31%, driven by increasing demands for our data center solutions.
So overall really a solid quarter. Customer interest, pipeline build continue to be at record levels and we remain focused on delivering results while building growth across our main product categories of desktop, data center and cloud, and online collaboration.
So now I'd like to discuss the Q3 results within these three areas. First, our desktop business, which grew 15% over last year to $290 million including product license growth of 16%. Results were highlighted by the accelerating demand we saw in XenDesktop and for the XenDesktop trade-up program which gives existing XenApp customers the opportunity to upgrade to the complete solution for delivering both apps and desktops on demand. In total, we recognized more than $60 million of XenDesktop revenue, with XenDesktop trade-up products adding another $30 million plus to deferred revenue.
So, within this business, there is actually a few metrics I'd like to highlight to demonstrate the breadth of adoption we're seeing and the strategic value that customers are placing on Desktop Virtualization within their infrastructure. First, 13 million of the 18 million plus transactions in the quarter included XenDesktop. Five of which were existing XenApp customers upgrading to XenDesktop through the trade-up program. Second, more than 3,500 customers bought XenDesktop in Q2, including more than 1,000 net new. Third, the average deal size from desktop orders was more than 3X what we've seen from XenApp. And finally, more than 20% of the XenApp licenses that were eligible for subscription renewal in Q2 instead were traded up to XenDesktop. And this compares to about 10% of the mix that we saw in Q1.
Regarding the trade-up program, we'd previously said the promotional pricing would end on June 30. So in early June, we announced to our channel partners that for the second half of the year we would be increasing prices by approximately 25%. And we'll take another look at pricing again near the end of the year. So, overall, the trade-up program has been extremely successful so far. Not only does it give our existing customers an easy upgrade path, but it also gives our field organization and partners an opportunity to engage in a strategic conversation with customers about their entire desktop infrastructure. And both of these items are critical to create a base for driving greater account penetration in the future, while blocking out competitive solutions.
Next, let's review the data center and cloud business, which consists primarily of our App Networking and server virtualization solutions. Here, led by NetScaler, revenue in the business was up 20% year on year to $74 million. The NetScaler products continue to do well in the enterprise market with two-thirds of bookings coming from this segment and the number of unique customers growing more than 50% from Q2 of last year. We're seeing a platform transition to the highest end MPX appliances that were introduced in Q1 and we're also driving new revenue streams with the VPX virtual appliances which continue to gain good traction across several different verticals and geography. In fact, growing over 75% sequentially for the third straight period. Branch Repeater, our WAN optimization product, again had a really good quarter, led by a couple of large deals in the US federal sector. And separately, our standalone SSL VPN appliances actually showed a small decline year on year as more customers are now purchasing the higher end NetScalers which incorporate this functionality, and as a result of our successful cross-selling motion, selling NetScaler into our existing customer base.
[Technical Difficulty]
Finally, touching our Software As A Service business, revenue was up 18% from last year, with SaaS now contributing nearly 20% of total Citrix revenue. The growth here, as I mentioned earlier, continues to be led by the collaboration products of GoToMeeting and GoToWebinar. Our customers are focused on improving productivity while cutting costs. And our purpose built GoTo solutions allow them to do just that. By leveraging these products they can immediately reduce travel, training and support budgets while expanding customer reach. So our GoTo business, with a run rate of more than $350 million, represents one of the largest, probably the top five largest SaaS companies in the world, and likely one of the most profitable. As we look forward, we're pursuing a number of different initiatives to maintain and possibly accelerate the long-term growth rate. And included in this is international expansion, video, IT management, and mobile solutions. So, we'll ramp investments accordingly to sustain our market-leading position as well as grow share in some of these new areas.
Turning to expenses and operations, in Q1, adjusted op margin was up over three percentage points from last year to 26%. This is due to the revenue acceleration and our continued focus on op leverage. As I've said many times in the past, we targeted both cost structure changes and a broad reallocation of spending to materially increase focus on desktop, cloud and SaaS, plus our ability to service customers around the world. And as we see demand improving, we'll continue to invest in order to accelerate future growth opportunities and to expand our competitive advantage. The primary investments will come in the form of headcount, with a focus on enterprise account managers, consulting and selected R&D areas. In the second quarter, we added 135 people, and I would expect this pace to accelerate modestly in the second half of the year. On the rest of the P&L, other income was down, mostly due to foreign exchange remeasurement items. And the tax rate, as I mentioned earlier, was materially higher than normal in the period as a result of a $13 million income tax settlement, really a settlement in principle with the IRS. This settlement is equal to about $0.07 of EPS, and was not originally anticipated in our Q2 guidance.
Looking at the balance sheet now, deferred revenue increased $50 million sequentially to a total of $686 million. This is a record increase for Q2 and really a result of two factors. The XenDesktop trade-up program, where about 75% of each sale is deferred, and a few really large deals, each more than 25,000 seats, that included add-on years of subscription as part of the initial PO. We think that deferred revenue represents an important complement to recognized revenue when you're looking at the customer dynamics across the Desktop Virtualization business. Also, cash and investments grew to a little over $1.4 billion. Primary use of cash in Q2 was, again, for share repurchase, where we bought back more than two million shares at an average price of $46.74 per share. Looking forward, we expect to continue to buy back at a similar pace and we currently have a little over $350 million authorized for future repurchase.
Finally, I'd like to discuss our current outlook and expectations for Q3 and update for the full year 2010. We're going into Q3 with a little caution on the EMEA market, given the economic climate, as well as expectations around uneven federal spending. However, balancing these items, we're really encouraged by the improving business dynamics seen in most geographies. Our leadership position across Desktop Virtualization, continued gains in App Networking and SaaS, and a record opportunity pipeline. So, at this time we're raising our current outlook for Q3 and now expect total revenue to be in the range of $450 million to $460 million. Interest income of $4 million. Adjusted tax rate of 23% to 24%. And adjusted EPS of $0.48 to $0.49. For the full year 2010, we're raising our outlook and currently expect that total revenue will be in a range of $1.81 billion to $1.83 billion. Adjusted operating margins to increase by 150 basis points as compared to 2009. Interest income in a range of $10 million to $12 million. Adjusted tax rate of 26% to 27%. And adjusted EPS of between $1.87 and $1.89.
Now I'd like to turn it over to Mark to give you additional details on the quarter's performance and discuss our ongoing businesses. Mark?
Mark Templeton - President & CEO
Thanks a lot, David. Of course, we're very proud of our Q2 performance and really optimistic about our growth opportunity in our three focal markets -- virtual meetings, virtual desktops and virtual data centers. As we look into the second half, leading indicators are strong, channel vibrancy is on the upswing, strategic customer engagements are running at record level, and we're seeing unprecedented opportunity pipeline growth. Customer demand is being driven by a full range of compelling technology and urgent business needs. All sweet spots for our virtual computing solutions.
Next I'd like to briefly comment about our web collaboration and data center businesses, followed by more detailed comments about our virtual desktop business. On the SaaS front, Q2 saw continued strength in web collaboration. GoToMeeting sessions increased by 16% in the quarter while Webinars were up 41%. Overall, more than 30 million people experienced a virtual meeting or support session powered by Citrix online services in Q2. It drove broad exposure to our web-based collaboration technologies and capabilities, and is fuel for future demand growth. Our products that support Mac and iPad also showed strong momentum in Q2, with continued healthy adoption of GoToMyPC for the Mac and growing demand for GoToMeeting for iPad, which continued to be a top five free business app on the App Store. These solutions continue to expand our market reach, extending our addressable market to a wide range of new devices and new customers. We have an exciting road map to continue this growth in the coming months through new products, new features, and new geographical regions, so stay tuned.
As I speak with CIOs around the world, it's clear that the promise of cloud computing is beginning to resonate. Customers are clearly attracted to the idea of buying IT as an on-demand service from public clouds. As well as transforming their existing data centers into more flexible cost effective private clouds. This transition represents a fundamental shift in how data center services are delivered. A shift that Citrix is perfectly positioned to capitalize on across XenServer, NetScaler and our open cloud framework. The open source Xen engine is already the de facto standard for cloud computing, powering more than two-thirds of all public clouds today including the world's largest at Amazon. In Q2 we launched version 5.6 of XenServer. This release delivers significantly higher density and scale, faster performance and a ground-breaking new self-service portal that transforms enterprise data centers into private clouds, allowing individual users to provision VMs over the web just like they would with an external cloud.
XenServer also continued to gain ground in the public cloud arena this quarter. The most prominent win came from Rackspace, the world's second largest cloud provider, who announced in May that it was standardizing on XenServer for all of its cloud offerings. Gartner also recognized this growing momentum in Q2 with a new Magic Quadrant that plays XenServer as the only visionary product in the server virtualization market. Right on the cusp of the leadership quadrant. I'm extremely pleased with our progress and believe our growing footprint in this space will pay significant dividends in the future in both the public and private cloud markets. When it comes to delivering cloud services to users, with the highest performance in security, NetScaler is a clear market leader, serving an estimated 75% of all Internet users every day.
On the public cloud front, Q2 saw a significant increase in NetScaler orders, fueled by a new high end MPX appliance that delivers the best price performance in the industry. Four of the biggest Internet customers placed orders of more than $1 million each in the quarter for this product. In the enterprise segment, we added a record 385 new NetScaler customers in Q2. Our growth here is being fueled by new innovations that let enterprise customers realize the economics and elasticity of the cloud in their own data centers today. Innovations like Pay-As-You-Grow, that ensures customers never pay for more capacity than they need. Innovations like our new VPX virtual appliances that allow IT administrators to deliver all the power of NetScaler as a VM on any standard server. Innovations like these are driving continued momentum for our overall cloud strategy, that extend well beyond XenServer and NetScaler. We now have more than 460 cloud providers signed up to deliver Citrix cloud solutions based on our new open cloud framework, a highly differentiated approach to cloud computing that avoids vendor lock-in and makes it easy for providers to add their own unique IP.
We also joined with other leading vendors like Rackspace, AMD and Dell to form the new OpenStack Project, an open source cloud platform designed to foster the emergence of technology standards and cloud inter-operability. Cloud computing is still in its early stages but the upside potential is significant. By building on cloud proven technologies like XenServer and NetScaler, and differentiating through a more open strategy, Citrix is extremely well positioned to be a big winner in this space.
Now let's turn to Desktop Virtualization. Last October we launched Version 4 of XenDesktop, as the first fully integrated Desktop Virtualization solution. Providing both virtual apps and desktops in a single license. We designed the pricing, packaging, and go-to-market strategy to drive top-down strategic engagements with enterprise desktop customers, and secondly, to upsell the high end of our XenApp customer base. Our goals were to drive primary demand for Desktop Virtualization and to maximize our share. Q2 saw a significant increase in organic market demand. Fully half of our XenDesktop business came from new customers adopting virtual desktops at the core of their enterprise desktop strategy. These decisions are being driven top-down from the CIO level, fueled by major market forces like the move to Windows 7 and new PC refresh cycles.
Demand is also being driven by the unstoppable wave of new iPads, Macs and smartphones that are flooding the workforce, often with the CIO leading the charge. We made it super easy for these users to connect their consumer devices to XenDesktop through Citrix Receiver, available as a free App Store download for devices like iPhone, iPad, Android, Windows Mobile and BlackBerry. In fact, over the past 12 months, we've had more than one million downloads of Citrix Receiver. Nearly 700,000 of them in the first half alone. Invariably, these CIO conversations turn to a more holistic discussion about a far simpler way to deliver desktops as an on-demand service. About increasing security and business agility. About improving employee productivity by enabling more virtual work styles. And about the rapidly growing interest in BYO. Leveraging the forces of consumerization around devices, around networks, around data, and identity. As CIOs consider Desktop Virtualization at the strategic level, they come to a conclusion. The conclusion is that no single technology will address the needs of all employees. They understand that VDI based desktops offer great security and agility for office workers but that achieving significant ROI across all types of users requires a broader solution.
This dynamic is clearly reflected in our results. We're seeing broad adoption of XenDesktop's VDI capability in virtually all of our new customers. But, it's very much a part of the solution, complemented by the three other FlexCast virtual desktop models that deliver shared desktops, streamed desktops and local VM desktops. Underscoring this, Burton Group, a division of Gartner, recently validated Citrix XenDesktop to be the only solution that meets 100% of their requirements for enterprise deployment of virtual desktops. Their evaluation criteria includes over 100 detailed requirements. So we're extremely pleased to be the first and only to achieve this distinction.
At the end of the day, we're winning these strategic customers for four reasons. First, and foremost, we have a far more complete product, one that goes far beyond VDI, making it easy for customers to deliver any type of virtual desktop to any type of device with a superior high definition experience. Second is our partnership with Microsoft, giving us tremendous customer access, and at the same time a strong endorsement from the vendor that provides the Windows desktop and apps. Third is our open architecture, really making it easy for customers to host virtual desktops on any hypervisor without vendor lock in. This flexibility has been extremely well received with more than two-thirds of XenDesktop customers now using XenServer or the hypervisors we include at no charge, and the balance using ESX licenses they own or buy separately from VMware. And finally, we're winning because we make it easy to buy, giving customers one license that delivers everything they need to address any virtual desktop and app scenario, both now and in the future. XenDesktop is clearly winning the competitive battle for new virtual desktop customers and we have an aggressive road map to continue accelerating this leadership going forward, including the release of XenClient that's right around the corner.
The other half of the XenDesktop market strategy is to upgrade our XenApp install base to a bigger, more strategic solution. This is the strategy behind the trade-up program. Opportunity-wise, it's about migrating XenApp customers from a point solution to a strategic solution designed for broad enterprise coverage. For example, a US based water utility with 5,500 employees had 1,000 XenApp licenses generating less than $40,000 of SA annually. In Q2, they got 2,000 XenDesktop licenses through trade-up. Then bought another 3,500 licenses covering 100% of their workforce. Net-net, we booked over $1 million in new licensing, tripled the annual subscription revenue, beat two competitors, and now have a deeply strategic relationship with the CIO. In another case, a global insurance company with 2,000 XenApp licenses, traded up to 4,000. And purchased an additional 4,800 licenses, increasing their seat penetration to over 60%, driving a seven figure deal and more than doubling their annual SA revenue. Another example is a very large healthcare organization with 22,000 employees that went from 30% to 80% penetration, increasing their future SA renewal by 30% to us. Bottom line, we're seeing scenarios like these repeat time and again across multiple industries and geos.
We estimate there are approximately 10 million to 15 million XenApp licenses we can target for trade-up over the next couple of years. So we've only harvested about 10% of the opportunity. Trade-up will be an ongoing program into the second half and through 2011. We'll continue to adjust the program terms to give the flywheel a nudge as it's needed. This is a large scale opportunity to increase our seat penetration, increase deal sizes, increase annual SAR renewals, gain cross-selling opportunities for our collaboration and data center products. And importantly, it's about elevating our strategic stickiness with customers. Now, some have described this as XenApp cannibalization. It's clearly XenDesktop migration. Optimally, we would like to migrate every customer to the full capabilities of XenDesktop. This will not happen any time soon. There will be many customers that focus 100% on physical desktops. With such a large installed base of these, it's difficult for us to know how many will opt for the standalone value in XenApp which offers tremendous TCO, security, and agility benefits using server hosted virtual apps and desktops. So, we'll continue to deliver innovations to retain and grow these customers.
Going forward, the XenApp road map has some breakthrough mobility, performance, security and manageability features coming, based on the HDX Nitro and other technologies we demonstrated at Synergy, allowing these customers to see the value of their SA and to mature their usage of XenApp. As you heard from David, this strategy has generated tremendous results, results that say two things. First, that a range of delivery methods for both virtual desktops and virtual apps is essential to realize the full benefits of Desktop Virtualization. And secondly, that the Desktop Virtualization revolution is starting to really accelerate. Our strategy is clearly working and the results speak for themselves. In Q4 and Q1, we sold more than 1.5 million XenDesktop licenses. In Q2, we added nearly two million more. And we're on pace to continue this going forward. No matter how you slice the data, we believe Citrix is now the clear market leader in Desktop Virtualization.
As we complete an excellent first half, I'd say we're not yet hitting on all cylinders. There's more to do to strengthen our strategic go-to-market muscle, to elevate our brand visibility, to expand our SaaS footprint internationally, to drive more penetration in cloud infrastructure, and to accelerate the pace of innovation we're delivering. At a high level, these are our priorities going forward and where we're investing. In the second half, we'll be making some exciting announcements, releasing breakthrough technologies and introducing some new partnerships, all at our Synergy conference in early October. I think we're executing and well positioned to capitalize on both business and IT transformations. We're super confident in our strategy to deliver better ways for people and IT to work through virtual computing.
And now I'd like to open it up for questions.
Operator
(Operator Instructions). We'll pause for just a moment to compile the Q&A roster. Your first question will come from Philip Winslow, Credit Suisse.
Mark Templeton - President & CEO
Phil?
Philip Winslow - Analyst
Hi, guys, can you hear me now?
Mark Templeton - President & CEO
Yes.
Philip Winslow - Analyst
Sorry about that. Obviously you saw very good strength in large deals during the quarter. I wonder if you could give a sense if you saw any verticals in particular that were really buying into XenDesktop? And then also just from a geographic perspective wondered if you could give us a sense where those big deals came from. Thanks.
David Henshall - SVP & CFO
Phil, it's David. There was actually a real good balance across geographies in terms of where we saw those, including a couple out of the Pacific region, as well. Verticals, again, a nice mix. There's some that came from financial services, others that are government related, both US and international government, healthcare, education. Really a good, broad adoption across the large deals.
Philip Winslow - Analyst
Great. Thanks, guys.
Operator
Your next question will come from Todd Raker, Deutsche Bank.
Todd Raker - Analyst
Hi, guys, great quarter. If I look at the desktop market, you clearly have talked to a lot of the CIOs, Mark, and it's becoming strategic, how do you view it in terms of discretionary. If the economy weakens and we get a double dip, are CIOs going to put this on hold and how are they looking at the TCO analysis in terms of the investment upfront needed to really move this forward?
Mark Templeton - President & CEO
Todd, it's hard to say hypothetically what they'll do. Clearly -- I'd say this, that first of all there's clarity around the value of virtualization in the broadest sense in terms of TCO, ROI, and flexibility and security. So when you take all of those together and they come in the form of one kind of investment, it would take a pretty strong downturn for them to deprioritize. It just touches too many kinds of priorities that they have and they will have even in a different kind of economic environment. And remember, when it comes to desktop virtualization, a lot of the drive ends up coming from business initiatives that are about opening or closing offices, moving to an office hoteling and flex-desking model, doing more offshoring and outsourcing, maybe some M&A types of things. So a lot of the momentum here is really coming from business initiatives even though we like to talk a whole lot about technology initiatives in a lot of the discourse.
Todd Raker - Analyst
And then second question for you guys, 1,300 new customers, that's a very nice incremental uptick. Can you talk about the investment on the sales force and where you stand in terms of productivity and plans in the back half of the year?
Mark Templeton - President & CEO
As far as overall productivity, we've seen a real nice growth in channel vibrancy. On a quarterly basis, we were up nearly 30%. And that's as big a bump as we've ever seen. And a lot of it is just because we've got technologies and solutions that are top of mind for a lot of CIOs. It's allowing us to go back and engage at a nice, strategic level with customers. And the trade-up program is certainly giving everybody an entree to the existing customer base as well as new customers. On a direct account basis, it's one of the areas that we've been focused on. We've been increasing our capacity. I think we still have work to do there. It will be one of our focus hires for the balance of the year. That, consulting and I'd say tech services are probably the three areas inside of the field organization.
Todd Raker - Analyst
Okay. Thanks, guys.
Operator
Your next question will come from Steve Ashley, Robert W. Baird.
Steve Ashley - Analyst
Great. Maybe I could ask a housekeeping question here around XenDesktop. You mentioned that $60 million in revenue. Could you provide any maybe breakdown of how much of that was license and then how much of that revenue might have been driven by the trade-up program? And I know you mentioned that $30 million went to deferred revenue but did any of the $60 million that was actually revenue come from the trade-up program?
David Henshall - SVP & CFO
Sure, Steve. Of the $60 million, $40 million of that was license. Actually, more than $40 million. And of that, more than half came from new license, and part of that came from trade-up. And then the balance was simply trade-up license being recognized, either from an early quarter sale or from prior periods.
Steve Ashley - Analyst
Sure. And just wondering qualitatively if you could talk about how broadly the XenDesktop product is getting traction within the reseller network. If we look at maybe your Platinum and Gold resellers, what percentage of them today do you think are engaged with doing pilots and involved in discussions?
David Henshall - SVP & CFO
As far as percent, it's obviously coming up rapidly right now. We've had, I'd say half the partner network has transacted at some level across XenDesktop. I don't have the data handy to know whether that is POC or more substantial transaction. But it's a big amount. So fortunately, this is something that's right near their power alley in terms of having worked at the application virtualization for a number of years, understand the challenges around that and can apply that knowledge directly to a broader desktop conversation.
Mark Templeton - President & CEO
Steve, what I would add is that what we do track is transacting partners, and year-over-year that's up 24% in Q2. And then we also track partner productivity and that was up 30% year-over-year. So basically more partners selling bigger deals is the way to read that. We put a lot of emphasis on partners getting more engaged, selling more individual products, and that metric is quite impressive, as well, where partners get measured on how many individual product lines they sell. So XenDesktop, XenApp, NetScaler, et cetera. And that metric is also very positive and so the vibrancy here is really on a good upswing.
Steve Ashley - Analyst
Perfect, thanks, guys.
Operator
Your next question will come from Adam Holt, Morgan Stanley.
Adam Holt - Analyst
Great. Thank you. Nice work on the quarter. I had two questions on the XenDesktop side. The first is you've seen, obviously, a significant acceleration in licenses sold over the last few quarters. Could you talk a little bit about where you are in terms of getting those licenses live, particularly some of the larger installations? And then secondly, as we look forward, there's been some question about whether or not you all had a pull-forward impact on some of the trade-up. Talk to us about the pipeline for the third quarter on the desktop side in general and do you think that you can continue to grow desktop license revenue in the mid-teens in the back half? Thanks.
David Henshall - SVP & CFO
Sure, Adam. Let me take the first part of that question, in terms of where customers are in implementation. I think it varies. There's customers that have rolled out thousands and thousands of seats and others that are in fairly early stages. Just as an example, this quarter we did take down the first large order against the very big UK government deal that was talked about at our Synergy conference a couple months ago. That is, they're taking it down because they're rolling out deployment. We've got large financial services that are in the thousands of seats and rolling out another couple thousand per quarter. And we've got a reorder rate, is probably a pretty good way to think about it, in terms of people that have taken an initial order. And right now that reorder rate is up about 5X. And the reorder volume is about 5X. So on an initial order, that's what we're seeing at this point in time.
So as far as the numbers are concerned, I think our services capacity as I mentioned before, is really a good indicator. Consulting has been extremely high as people have been doing early proof of concepts, early implementations. And a lot of that capacity will be going in Q3 and Q4, probably towards helping drive a broad expansion of some of those licenses. So because of that, I would expect our services revenue to actually come down on a sequential basis into Q3.
As far as pull-in from the trade-up program, I'm sure we saw some. You always see some pull-ins from these types of things. But most of it's deferred anyway so not a material impact on the quarter. We also know of a number of large trade-up transactions that were pushed into Q3. So largely a wash in the aggregate. I think from a pipeline standpoint, we definitely are entering the quarter with record pipeline and think that growth rates are going to be -- certainly going to be pretty healthy in Q3 and we'll update Q4 at the end of the period.
Adam Holt - Analyst
Thanks for the time.
Operator
Your next question will come from Heather Bellini, IS.
Heather Bellini - Analyst
Hi, good afternoon. I was wondering if you could talk to us a little bit about the change in customer behavior you've seen about desktop virtualization adoption from the beginning of the year until now, and what are the kind of top three things you've noticed that have changed when you're speaking to customers? Thank you.
Mark Templeton - President & CEO
Hi, Heather. I'd say that the main change is that there's much more consideration around a strategic conversation, probably a little bit less focus on ROI and more focus on how does this help me across multiple fronts on the technology side and on the business side. And that's CIO conversations. So that's one change. I think the second change is clearly coming from the momentum, excitement, hype, whatever you want to call it, around iPad, and it's something that has far exceeded our expectations. But the size of the screen, the level of connectivity, the interactivity of it, the battery life, all these things are really perfect for becoming a new device for driving workforce productivity. And especially at the higher end of organizations where people are more consumption oriented when it comes to IT and information systems and less creation oriented. And so I think that's a big change in the conversation.
And then I think the third is mind share. We've done a lot in the first half to improve our mind share. There's a lot more to do. But if you look at the things we've done, for example, in collaboration with Microsoft around a worldwide road show and 7,000 attendees, one of the things that was very remarkable about the road show is the titles of the attendees. We actually expected more admins and fewer IT execs and actually we had the opposite. And obviously that was our goal and that was the design of the program but it actually came through, which is giving us a lot more visibility in this marketplace, which is great. Being on the radar screen is the first step toward being considered and a POC in a deal. So I'd say that's what we're seeing over the course of the first half. And then of course the Windows 7 and hardware refresh cycles is helping that quarter after quarter, because there's more and more pressure to act on these fronts. So I'd say that's the impression that I get from my time in the field with customers.
Heather Bellini - Analyst
Great. Thank you very much.
Operator
Your next question will come from Brad Whitt, Gleacher & Company.
Brad Whitt - Analyst
Thanks for taking my questions. Change gears here a little bit. Turning to the NetScaler business, up 20% year-over-year. Just curious as to whether you think you're outgrowing the market there and actually taking market share? And if so, who do you particularly see yourselves competing strongly against?
Mark Templeton - President & CEO
Thanks, Brad. I think the marketplace, it all gets down to definition, and NetScaler, our head to head competitor is F5. And I think we continue to dominate the Internet centric segment, so I think we're still winning and if anything gaining share there. And in the enterprise, our growth rates are, I think, quite strong and I think we're gaining share there. I think when it comes to telcos and service providers, that's been their bastion for a long time. We're making progress in that market but we're by no means winning in that space vis-a-vis F5. And I think when you zoom out on the marketplace for service delivery controllers, is what we actually like to call them, you come to one conclusion, and that it's a two horse race, it's F5 and NetScaler, and that we're both taking share from everyone else. And there are a range of players in the L4 through 7 market, as you know.
Our strategy is pretty clear. Amongst all the players, including F5, our approach is to take this as a software business and to ride Moore's curve, Moore's law. So every time there's a platform release, we get faster, we get stronger, without doing any incremental work. And we focus entirely on the software, adding new features, capabilities, so that we can continue to grow as the front door to the private and public cloud. So that's how we think about the business in Q2.
David Henshall - SVP & CFO
And Brad, I would just add one comment. NetScaler is certainly the fastest growing part of the data center cloud business right now. I talked about a couple of moving parts in my script, but we've got some drag with the standalone SSL VPN appliances that are going negative as well as Branch Repeater. It's lumpy based on the fact that we do a lot of business in US fed. So the actual NetScaler business, license and overall, was up another 5 points higher than the blend for the entire division.
Eduardo Fleites - Director of IR
Operator, next question.
Operator
Your next question will come from Sarah Friar, Goldman Sachs. Ms. Friar, your line is open.
Sarah Friar - Analyst
Sorry about that. If I could go back, a few quick questions on the XenDesktop piece. Simplistically, if I think about your $90 million in bookings, with 2 million licenses sold, you're at a price point of around $45. Is your expectation that that price point will continue to rise as you get out of the early feed-the-market stage and it becomes a little bit more mature here on the pricing front?
David Henshall - SVP & CFO
Yes, I think that's the short answer. The price point's actually a little bit higher than that. We're rounding numbers here a bit. But right now you've got the trade-up, especially the two for one trade-up which is the lowest ASP, as you would imagine, and that's running somewhere in the $40 range on a two-for-one. All the way up through new licenses on the Platinum which will be $100 to $150 probably, once you include all channel discounts, et cetera. So that's how to think about it. I do believe that the ASPs will continue to move up as we go through the quarters and the only anomaly will be in extremely large transactions.
Sarah Friar - Analyst
Got it. And then, David, I don't know if you can give it or it makes sense but you gave that $60 million in revenue for the quarter for XenDesktop and $30 million going to deferred. Of that $60 million, how much is licensed versus maintenance? I'm assuming we should assume it skews sharply in license right now?
David Henshall - SVP & CFO
I did give that actually. $40 million is coming from just brand-new licenses, and then the other $20 million is coming from license updates, which is how we recognize the majority of the trade-up license.
Sarah Friar - Analyst
Got it. And then one final one for you. Now that you're building that very nice base of deferred revenue, how is that changing your visibility into the upcoming quarters because I presume you're not pulling more and more from the balance sheet every quarter.
David Henshall - SVP & CFO
Yes, it certainly improves it. If you look across our business, we have a very high level of visibility because of the deferred revenue that's bleeding back in. We have the Citrix online, our SAAS business, which is now, as I mentioned, up to 20% of the total. It's all ratable, highly visible, and a lot of our services, our tech services, are also ratable, with very high visibility based on work schedules. We've got well over half the business coming on recurring revenue sources, giving us a pretty low volatility of returns when it comes to revenue.
Sarah Friar - Analyst
Got it. Okay. Great. Thanks very much. Great quarter.
Operator
Your next question will come from Israel Hernandez, Barclays Capital.
Israel Hernandez - Analyst
Hi, guys. Question for Mark. Mark, as you look at the market opportunity unfold, do you think we're at the point where you can declare the market at an inflection point or is this something that's specific to what Citrix has done in building the product portfolio, rather than the overall market? Because we get a lot of questions around is this going to be a big market going forward, is Citrix just pulling in business. Maybe you could comment a little about the inflection opportunity here.
Mark Templeton - President & CEO
Okay. Thanks, Israel. First thing, maybe, to start with the word "inflection." That's in the eye of the beholder in terms of angle and the vertex. So instead of thinking about inflection, I think we ought to think about here a market that's in acceleration and a fast ramp mode. And just to remind, we've got to be realistic about this. If you, again, zoom out, let's say we move somewhere close to 10 million licenses of XenDesktop this year, hypothetically, that's going to pale in comparison to the number of enterprise laptops and desktops that get sold in the year. And so we ought to keep that in perspective. At the same time, look at the momentum being created, what's driving it and the outlook for those drivers in the future.
So that's why we're so optimistic but we're also realistic in thinking about the marketplace and how it shapes out. And this is all, by the way, within, let's face it, the worldwide economic environment isn't the rosiest yet. So in a slightly better environment with these sort of drivers to the marketplace, I think we can continue to see this kind of fast ramp and acceleration to continue, and I'd like to basically downplay the notion of inflection which promotes the idea of a vertex and it's some uncontrollable rocket ship into outer space. So that's the way we're looking at it. And remember, we're three quarters now into it and another quarter will give us a lot more data, more confidence, more understanding. We've got some great announcements coming in the second half that will make implementations faster, easier, reduce cost, do these things. But we would rather take it step by step when it comes to how we talk about it with you all.
Israel Hernandez - Analyst
And just one last question. Could you just comment on the contribution that the SIs are making to drive demand? Are you seeing an incremental push from some of the larger SI partners?
Mark Templeton - President & CEO
The SIs we've focused on, namely CSC and Fujitsu are doing tremendous, and tremendously well, and they're beating their competition which is driving their competitors to us, which is a good dynamic. The other thing that's happening in SIs, Israel, is that many of them are better at responding to customer demand than creating it. And some of them are coming to us, really, as a result of customers asking for a desktop virtualization strategy or architecture, briefing whatever it happens to be, and those engagements are going quite well. So David talked a little bit about hiring and where we're investing in the field organization. One of those areas is in really strengthening our SI-specific team in the field that spends 100% of their time training, supporting, educating, et cetera, our SI partners. So we like where that's going. There's lots more to do to ramp it.
Israel Hernandez - Analyst
Thank you.
Operator
Your next question will come from Bhavan Suri, William Blair.
Bhavan Suri - Analyst
Hi, guys. Thanks for taking my question. Just following on Israel's question here on the SIs, does this ever lead to a conflict between the existing smaller VAR type partners and the SIs over a deal? How do you navigate that?
Mark Templeton - President & CEO
We've been actually navigating this quite successfully for quite a long time. The way we do it is, first of all, the first thing is to always be clear with your channel partners around where the sweet spot for opportunity and where our programs are designed for them. And we tell them you're really focused on, our partnership with you is really around a mid-market kind of opportunity. When there's an SI involved, there's services required and there's a specialty required around Citrix products, we have a really great program that allows our channel partners to work under contract either for us or for our SI partners. So they actually become an extension of the SI organization on a particular customer engagement. So that's how we keep them engaged but focused, and avoid conflict and at the same time allow SIs to benefit from the expertise that many of our Platinum partners have developed over quite a few years.
Bhavan Suri - Analyst
Right, right. So adding to that, you've also seen a shift in the direct sales involvement. So just a sense of how many of the deals, especially the larger ones, were direct, and then how do you get the direct guys to select or work with the smaller partners given that overlap there?
Mark Templeton - President & CEO
So, when we think about direct and our engagement, we're talking about a conversation and relationship with the customer and when the deals are large, we're always involved. And so when I say large, I'd say a deal that's starting at, let's say, $100,000 or $200,000 on up. We're going to be involved. We're going to be touching the customer in collaboration with the partner, or separate from the partner. But when it comes to fulfilling licenses, services, doing integration, we're very much pushing partners forward and that's their role.
Now, David talked about our technical services performance in Q2. Our team there is doing a fantastic job. They're completely over-subscribed. We need a lot more technical services capacity because the market is exhibiting some organic elements. So we're doing some of that. As a reminder, what we do when we have a technical services engagement, we engage with the customer, it's usually a three month or less type of project. And then we take everything that we learned and we document it and we give that documentation in the form of a white paper, a knowledge base article, whatever, back to our partner network so that we're not reinventing the wheel when it comes to a lot of the things that happen in a technical services engagement. So that's the way those dynamics work. And there's more to do to invest in the technical services motion and being able to touch customers before the sale and after the sale, in conjunction with our partners.
Bhavan Suri - Analyst
That's helpful. And then just one quick question on competition on the desktop virtualization side. I'm not even going to talk about VMware. But have you seen Qwest at all? They've also been highlighted quite effectively as a big Microsoft partner in the VDI space. How should we think about Microsoft's relationship with them vis-a-vis you and whether you run into them or not competitively.
Mark Templeton - President & CEO
I'd say that, first of all, I don't have total visibility. And with that as a caveat, I'd say anecdotally, Qwest gets considered in some cases but they get eliminated very early on. And I'd say when it comes to the strategic conversations, as they go up to the executive suite, and these conversations are really about the kinds of business initiatives I talked about, technology things and some of the things I said in the prepared comments, quickly everyone drops out because the full range of virtual app models and virtual desktop models are really required to end up with a strategic kind of engagement with the customer. So that's how the competitives look and our win-loss rate is remarkable on the win side, in the high 90s, 90 percentile, and the losses are miniscule.
Bhavan Suri - Analyst
Great. Thanks. Good quarter, guys.
Operator
Your next question will come from Brent Williams, Benchmark Capital.
Brent Williams - Analyst
Hi. Thanks for taking the question. I think I wanted to build on the last question. Is there any particular changes in the behaviors of others in the space that maybe make them a little less channel friendly as they're working to fuel revenue growth themselves? And then relatedly, on the Microsoft partnership, has there been any change in the number of direct bodies that are supporting your relationship? In other words, people whose job responsibility is to help build that relationship that are on the Microsoft payroll?
David Henshall - SVP & CFO
Brent, this is David. Let me take the last part of that question and have Mark talk about the dynamics. As far as folks that are on the Microsoft payroll, I'd say no. The way we think about that is we've hired a few dozen people that work the Microsoft relationship in the field and engagement to ensure alignment. Those exist in really every geography and they just work hand in hand with our channel teams, our direct teams and the Microsoft teams. And then Microsoft has been hiring up on their side to essentially mirror what we're doing to make sure that we keep the engagement as, call it, easy and profitable as possible.
Mark Templeton - President & CEO
Yes, Brent, just adding to that. We work with the EPG side of Microsoft now, which is very much their enterprise motion in the field. And we have actually matched head for head people who are working together to identify account opportunities, organize partners as well as our own field teams, get them to approach the customers collaboratively. And in fact, in the quarter, we had five significant wins via that motion. It's reasonably new. These people that have come on, on both sides, are on board for less than two quarters at this point. And we had a significant competitive take-away win with a big European telco. So we like the way that's coming together in terms of matching up with counterparts on the Microsoft side and the results that we're starting to see.
Another interesting metric is that we measure these teams by the POCs they put in place and that's a metric that we both look at. Microsoft looks at it, we look at it. And we now have about 100 of those that are in place. So further evidence of the momentum building there in working with Microsoft.
As far as channel behavior, competitors, et cetera, I don't think there's anything new going on there. I think that we have a longstanding reputation of being very clear, very synergistic with channels, and others tend to fall short in that area, optimizing around their own agenda in any given quarter or any given transaction. So I don't think there's any new behavior there. I think it's just all the same.
Brent Williams - Analyst
Okay. Great. Thanks for taking the questions.
Operator
Your next question will come from Curtis Shauger, Caris & Company.
Curtis Shauger - Analyst
Hi, everyone. Thanks for taking our calls. Dave, as you think about the solution moving from tactical to strategic, could you, one, give us an update on what renewal rates are looking like right now, and also, two, about prospectively what they could move to in the future in the context of strategic enterprise vendors seeing the low 90%, mid-90%? Thanks.
David Henshall - SVP & CFO
Yes, Curtis, I think I'd answer that in two ways. When we think back to the historical XenApp business, and that was over-generalized but characterized it as fairly tactical, project-based sale. With that, we had historically seen renewal rates that moved up from the mid-70% to low 80% and stabilized in that area. I do completely agree that a XenDesktop sale is much more architectural or strategic in nature, when thinking about a customer's IT infrastructure, and because of that should have a much higher renewal rate attached to it. We don't have enough history yet to say what that is going to be but I would certainly expect it to be north of the low to mid-80% that we've seen over the years in XenApp.
Curtis Shauger - Analyst
Great. Thank you very much.
Operator
Your next question will come from Tim Klasell, Stifel Nicolaus.
Dormain Geyer - Analyst
This is Dormain Geyer for Tim Klasell. Congrats on the quarter. I just had a question. There was a nice uptick in the number of eligible XenApp customers adopting the trade-up. Looking out with the new trade-up offer, what's factored into guidance for that kind of adoption rate? Do you think it's going to stay in the 10%, 15%, 20%? Do you think it will drop off or increase? And I have a follow-up question.
David Henshall - SVP & CFO
Yes, Dormain, I think in the short term we're assuming it's about stable from where it is, and that's really just lack of a better data point at this point in time. I do think that we, as Mark mentioned, we've got a 10 million or 15 million population that we think is a hard target to be able to upgrade to XenDesktop. We'll be working those over the next couple of years. How quickly that happens is still a little bit of a TBD. Based on the pipeline and the activities, I think that we can go north fairly quickly from where we are in terms of a mix percentage but it's just a tough one to nail down. So we're not guiding specifically to that number yet. It's going to be one that I think will be more meaningful with the benefit of hindsight.
Dormain Geyer - Analyst
Okay. Then my follow-up question touches on that 10 million to 15 million. If I recall, does that number include folks that aren't on SA? What kind of traction have you seen thus far for folks that aren't necessarily engaged in being able to go back and bring them back into the fold, get them to adopt the trade-up offer?
David Henshall - SVP & CFO
No I think is the right answer, that it doesn't include really the entire installed base. We do think that there's going to be millions of licenses out there that customers are using for project base type solutions, that XenApp isn't the right product for them and they're just really not looking at a broader desktop virtualization solution at this point in time. So we think that 10 million or 15 million is more of a served available market than the TAM and that's what we would be chasing over the time frame I mentioned before. As far as getting folks back engaged in the program, the trade-up, and just XenDesktop overall, gives our field and our channel a great entree to have a strategic conversation with them and re-engage and something that I might call a dormant customer. And so we're just getting that going right now. We'll generate a couple million of bookings from that each quarter and I think that number has the potential to go a lot higher in the future.
Dormain Geyer - Analyst
Thanks so much.
Operator
Your next question will come from Kirk Materne, Rafferty Capital.
Kirk Materne - Analyst
Yes, thanks very much, and congratulations on the quarter. I don't know if you guys can give this but when you look at the $90 million in bookings for XenDesktop, is there a sweet spot from a seat count perspective that really turns the economics for customers that you all are seeing? I realize that trade-up skews this a little bit but where do you see the math really starting to make sense for customers? I realize it can make sense on a lot of different levels but is there an average number of seats that customers, if you look at that $90 million you would say on average it's about 500 seats, or what people are going after? I'm just trying to get a sense around where the adoption point is across enterprise down to the SMB market.
Mark Templeton - President & CEO
Kirk, this is Mark. I'll try to take your question. I think the source of your question reminds me of what we hear a lot about, hear a lot when people are asking about how big do you need to be before VDI makes sense. And in the numbers and report you see that really the VDI-only sales that we have are very small. And it's because when a customer's looking at the benefits of virtualization at the desktop, they end up choosing XenDesktop, Enterprise or Platinum, in the overwhelming majority of cases. And that includes virtual apps and virtual desktops and gives them seven different delivery methodologies across both of those. And so, frankly, there's no meet min in terms of when it makes economic sense, in fact.
So, I think that's the best way to answer your question. And it's the of multiple delivery technologies and capabilities that really is what drives the ROI capabilities of XenDesktop. And depending upon how you model this, we worked with some customers to model a really broad roll-out of XenDesktop, and the ROI numbers are fantastic with the potential, in some cases, to drive the cost of desktop ownership and administration, et cetera, down by 50%. But you have to use the full range of technologies, and you have to optimize around the different types of user populations, whether they're task workers or office workers or people very mobile or executive kinds of mobile workers, et cetera. And these numbers tend to be independent of size.
Kirk Materne - Analyst
That's helpful. Thanks a lot, Mark.
Operator
Your next question will come from Shaul Soberano, Vision.
Shaul Soberano - Analyst
Good evening, gentlemen. Thanks for taking my call. I had a quick question. I was wondering what your strategy was in regards to the recent '01 litigation.
David Henshall - SVP & CFO
Okay. Let me take that. Give a little bit of context for folks on the call. There is an IP case that's been going on for a few years now, and it's just unfortunate reality of being in the tech industry. And I think it's probably been three years or so. And up to this point there's been a couple of decisions back and forth that really hinge on the patentability of certain technologies.
That's really all we've been discussing at this point in time. There was a decision that came out just recently that got a little bit of press, and I think the next phase of that is we disagree so we'll appeal that. I don't know if that process takes another two or three years. We'll see. But at that point in time, and really only after we conclude that, will we address any of the allegations around infringement which we absolutely disagree with and then we'll pursue that at that point. So the short answer is that it's been going on a few years, probably go on another few more, and if anything material comes up we'll update you as needed.
Shaul Soberano - Analyst
Thank you very much, guys.
Operator
Your next question will come from Gary Spivak, Noble Financial Group.
Gary Spivak - Analyst
Thank you. Thank you for taking my question. I know it's getting late. But I wanted to dig into Q3, the guidance. It's atypical for Citrix not to grow in Q3, the mid-point of your guidance is actually down. It is typical for Citrix to be cautious in a difficult environment. So I just want to dig in a little bit what your thought process is there, how scared should we be about the macro environment, and if indeed, if I go back to Adam's question, you did see perhaps some pull-in in Q2 that may have been considered a Q3 deal when the quarter started.
David Henshall - SVP & CFO
Yes, Gary, I wouldn't read too much into the guidance at this point in time. We are taking up the revenue guidance for Q3 and pretty materially for the full year from where we had had previously been. A couple of normal cautionary items that we have for a summer quarter. The choppiness in EMEA which is a little bit of an unknown, and some of the public comments the US Fed has been making around IT spending. Those are really our cautionary, more than anything else. As far as individual line items, I would point to product license being up in the low double digits, low teens, and overall revenue being up in the low to mid-teens. So nothing unusual from that front. We're usually fairly flat from a Q2 to Q3, and I think that's the way to think about it right now. The only line item that I would expect to be a little bit -- let's just say Q2 was a little bit anomalous for tech services, as I mentioned earlier, which had a really big spike. I would expect that one to come back to probably 10% growth on a year-over-year basis, and then everything else to settle out from there.
Gary Spivak - Analyst
Great. That's very helpful, David. Then, finally, the price increase after this initial trade-up program, have you gotten any feedback from the channel on that? I know it's early, but any qualitative discussions at this point?
Mark Templeton - President & CEO
Hi, Gary. It's Mark. I'd say the feedback is good, that the 25% increase in the trade-up premium is absorbable, and we think that customers will continue to be excited about really using their existing XenApp investments as currency toward moving into the future to full desktop virtualization solution. So, so far the anecdotes and all the commentary I've heard have been positive and good, with none on the negative side.
Gary Spivak - Analyst
Great. Thanks, Mark, and congratulations on the quarter.
Operator
Your next question will come from Edward Maguire, CLSA.
Edward Maguire - Analyst
Thanks for squeezing me in. Just had a question on the strength in NetScaler. I was just curious if you could share a bit of color in terms of the characteristics of who's buying, whether this is cloud service providers or enterprises. Clearly we're starting to hear a lot of evidence that there's a pretty aggressive capital build-out of cloud infrastructure, and would love any color you could provide.
David Henshall - SVP & CFO
Sure, Ed, this is David. As far as the cloud side, it is the smallest of our three, and our three being cloud/telco as one, enterprise as the other, and then what we call Internet centric. I think in Q2, the places that we had the largest uptick was around the enterprise. It's been a focal area of ours for several quarters now to cross-sell the products. And we've got a huge growth in the amount of customers that have actually purchased multiple products. For example, XenApp, NetScaler sitting in front of a XenApp or XenDesktop forum. That's one of our main focal area. We've seen a lot of success there. As the new 21000 series NetScalers start to hit the market here in the next couple of quarters, I would expect those to be more targeted towards the cloud, telco, service provider space, and that one ought to be probably growing over the next few periods.
Edward Maguire - Analyst
Great. Thanks very much.
Operator
Your next question will come from Brent Thill, UBS.
Brent Thill - Analyst
Thanks. Mark, there's been some concern that desktop virtualizations can taint the four big verticals that everyone talks about. I was curious if you could give us your assessment about what's happening now in terms of this broad-based adoption. It seems like it's happening. Correct me if I'm wrong. And then second is if you could just comment a little bit about Europe. A couple years ago you were one of the first in tech to accurately predict Europe was going to turn over. Just curious in terms of your macro economic outlook considering you were dead right the last time.
Mark Templeton - President & CEO
Okay, Brent, thanks. Regarding the verticals, first of all, the metrics, as David suggest, said, are broad-based. So we're seeing proof of POCs and implementations across all the sectors, and it's not a big four. Where this can get confused is the big four will tend to be the early adopters of technology when it's going to move the needle, both strategically and economically. And so I think that's where the confusion may come in. And so it is broad-based, and it's broad-based not only in the top deals, but it's broad-based in the entire transaction base which we saw quite an uptick in the number of transactions in the quarter.
Regarding Europe, in fact, I traditionally spend the month of June in Europe with our teams there, customers and partners, and this year was no different. I probably saw, I don't know, in the hundreds of partners and customers through the month of June, throughout the continent. And as I flew out of there and thought back on it, I think it's sort of a tale of two economies. The stronger ones, the sentiment was stability. Not buoyancy, but stability. And that stability translates into confidence in making investments. So that felt good. On the other hand, the other economies were still on the decline or very volatile and uncertain. All of our metrics suggest that, but also customers in those economies were saying those things, making them less confident to make those investments. So that's why I think Europe, as a whole, is about nine months behind what it feels like here in the US.
And the only thing that can accelerate that is with those economies that are still in the volatile state. And I'm not sure what the catalysts are for change there other than time. So that's part of the caution you hear in our guidance, and just trying to be smart about this but not be overly dour about it, given that when you go to the UK, when you go to the Nordics, when you go to Germany and parts of the Benelux region, you leave with reason to feel good. But then when you get outside of those regions and you're in more Southern Europe and Eastern Europe, it's hard to feel nearly as good. So that's the call I'm making.
Brent Thill - Analyst
Great. Thank you.
Operator
Your next question will come from Katherine Egbert, Jefferies.
Mark Templeton - President & CEO
Hi, Katherine, your line's open.
Operator
We will take the next question from John DiFucci, JPMorgan.
Yogesh Amle - Analyst
Hi, guys. Thanks for taking the questions. This is Yogesh Amle here for John. I have two questions. Let me first start with the simple and straightforward one. On the tax, on the IRS settlement, I know you guys took the income statement hit this quarter but in terms of the cash flow impact, can you point out if it's going to be next quarter or the quarter after next and how that's going to get funded?
David Henshall - SVP & CFO
Yes, right now this was a $13 million settlement in principle to close out prior disputes around a number of tax years, transfer pricing, IP, all of those items that we previously disclosed. And we're real happy with the way this ended up with the Service. As far as when it comes time to actually write a check, then we'll look across the other tax attributes that are out there, tax credits, et cetera. I would expect if and when there's a cash payment it will be less than the $13 million.
Yogesh Amle - Analyst
Got it, got it. Okay. And the second question I have is, I know, Mark, you actually talked about the whole instead of calling it the XenDesktop cannibalization, we should look at it as XenDesktop migration. Just want to get your thoughts on is there a point in the Company's strategy where you actually are going to focus more on selling XenDesktop as against to XenApp? Related to that is also the fact that when you actually go and approach customers, is there a risk of running two sales processes, trying to sell two different products and then getting them to trade up? So your thoughts on the migration thing.
Mark Templeton - President & CEO
Okay. The first point is that a XenDesktop sale is a desktop virtualization sale, and a desktop virtualization sale is a discussion about virtual apps and virtual desktops. So that's why, when our field teams are out there and our partners are out there, we have them leading with XenDesktop, that conversation, and a conversation around desktop virtualization. And then a key piece of the sales process is to qualify the customer, really understand their needs. And you always try to sell a customer what's right for them and when a customer has more of a project-oriented mindset, where they have problem apps, they have problem users, they have remote operations where they're trying to deliver a particular app suite, et cetera, oftentimes that leads to a very nice and robust conversation about XenApp, and that's the sale. It's a more project type of sale and the partner and our own field teams are incentivized and encouraged to do the right thing for the customer. And by the way, it's something that they know how to do. They've been doing for a long, long time.
At the same time, they're looking for greater seat penetration, greater relevance with a customer. And so it's greatly in their interest to talk about desktop virtualization in a more holistic way because, as you heard in some of the examples I gave, the economics are really attractive for them and for us, and the customer gets a better solution. So that's why we don't worry too much about this notion of what a customer buys. We want them to buy what's best for them and we benefit either way, whether it's a XenApp or a XenDesktop sale. And if they buy XenDesktop, Enterprise or Platinum, they get XenApp as part of the package which is what makes the seat penetration go up and the customer satisfaction, we think, go up at the same time.
So that's why we think of this as a migration program. And when you have a higher value product that includes a lower value product to a customer, then you let the customer decide on what the right mix is. You don't fight that. And that's why we focus on the desktop virtualization metrics as an overall business and we've been saying that the line between XenApp, XenDesktop gets more blurred, et cetera. And so looking at these individual elements is really not a great way to figure out the progress we're making and what the opportunity is, et cetera, around the desktop virtualization opportunity. So hopefully that answers your question.
Yogesh Amle - Analyst
Great. Thanks, Mark. If I may ask a quick follow-up, I know that the XenClient is actually coming out soon. Have you seen any impact of the XenClient, the type 2 hypervisor on the sales cycle or customers wanting to wait to get on XenDesktop?
David Henshall - SVP & CFO
None whatsoever. The type 2 hypervisor technology has been around for a long time. And so customers that think they could use that kind of technology, in many cases they're already trying it or using it. But our experience is that it's not in use strategically. The issues there are around security, management, mobility and performance. Which is why we're real excited about XenClient, which is a bare metal hypervisor for client platforms, and the kinds of things that we see customers wanting to do with this technology by combining and putting multiple desktop VNs that are virtual on, let's say, a laptop. So you can put personal and corporate desktops together but they're fully isolated and so there's no security issue between the two. Or like in a mixed security environment, we see a lot of governments pretty excited about this because they'll have a classified, non-classified in an office environment. Today, they actually have three machines doing that to keep the security working and keep these machines on separate networks and hardware, et cetera. So there's a lot of enthusiasm there.
And then there's a lot of enthusiasm about the kind of performance that a bare metal client hypervisor can provide so that when you want to consolidate workstations for engineers that have multiple workstations, or you want to create solutions that have application-specific VMs that are high horsepower apps like CAD and visualization applications, you find in geophysical kinds of labs, et cetera, those kinds of things all really require the horsepower and the security and the manageability of a bare metal hypervisor on the client. So there's tremendous enthusiasm about that. And stay tuned.
Yogesh Amle - Analyst
Great. Thanks, guys. Thanks for taking the questions.
Operator
Ladies and gentlemen, we have reached the end of the allotted time for questions and answers. I will now turn the call back over to Management for closing remarks.
Mark Templeton - President & CEO
Thanks again for joining us today. Clearly, we're at the epicenter of quite a remarkable set of transformations in both business and IT. We really like our position and we're out there executing and delivering results. So, thanks, again, for your confidence and we'll see you in three months on our next report. Thank you.
Operator
Thank you for participating in today's Citrix conference call. You may now disconnect.