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Operator
Good day, everyone, and welcome to today's Colgate-Palmolive Company first-quarter 2016 Earnings Conference Call.
This call is being recorded and is being simulcast live at www.colgatepalmolive.com.
Today's conference call will include forward-looking statements.
Actual results could differ materially from these statements.
Please refer to the earnings press release and the most recent form 10-K and subsequent SEC filings, all available on Colgate's website.
For a discussion of the factors that could cause actual results to differ materially from these statements, this conference call will also include a discussion of non-GAAP financial measures, including those identified in table 6 of the earnings press release.
A full reconciliation with corresponding GAAP measures is included in the earnings press release and is available on Colgate's website.
Now for opening remarks, I would now like to turn the call over to Senior Vice President of Investor Relations, Bina Thompson.
Please go ahead, Bina.
- SVP of IR
Thank you, Jessica, and good morning and welcome to our first-quarter 2016 earnings release conference call.
With me this morning are Ian Cook, Chairman, President, and CEO; Dennis Hickey, CFO; Victoria Dolan, Corporate Controller; and Elaine Paik, Treasurer.
We're delighted with our strong start to the year.
Organic sales growth is well within our targeted range of 4% to 7%.
Our gross profit margin reached a long-standing goal of 60%.
Advertising as a percent of sales was at a solid 10.6%, even with the year ago quarter, but up 230 basis points from the fourth quarter of 2015, behind strong new product activity.
Currency headwinds continued in the quarter, and we were able to take pricing to partially offset those headwinds and still deliver volume growth.
And as you will hear as I go to the divisions, our market shares are strong and growing.
We're well into our Global Growth and Efficiency Program, savings are projected to be within our announced ranges, and our funding the growth initiatives have delivered another solid 130 basis points benefit on a gross margin line in the quarter.
Current estimates show the benefit from these funding the growth initiatives increasing as we go through the year.
Our balance sheet is solid, working capital is down from the prior year, we announced the dividend increase effective this quarter, and our share buyback program continues.
So then let's turn to the divisions, starting with North America.
This division reported solid results.
Innovation helped to fuel growth and our market shares were up or stable in eight of 11 categories.
Our new products were well supported with impactful, integrated marketing campaigns, with activation in store as well as in traditional media and digital.
In toothpaste, as mentioned, we've achieved market leadership on the year-to-date basis, up 50 basis points to almost 36% of the market.
Now you may recall that we launched Colgate Total Daily Repair Toothpaste in the third quarter of 2015.
This quarter we launched a companion mouthwash which allowed us to offer a regimented approach and was supported by shelf displays in-store.
As a result, Colgate Total Toothpaste achieved its highest first-quarter shares since 2013.
We continue to expand our line of Colgate Optic White whitening toothpaste with the launch of High Impact White.
Priced at an uber premium price point, this innovation offers four shades visibly whiter teeth by brushing twice daily for six weeks.
Part of our integrated marketing campaign associated with the launch was sponsorship of the 2016 Country Music Awards, with displays in the presenter holding room as well as the Colgate Optic White hair and makeup room.
The Colgate Optic White line, now with six variants, all premium or uber premium priced, holds a record 6% market share year-to-date.
Also in the first quarter, we launched Colgate Enamel Health Mineral Repair Toothpaste, which helps repair weakened enamel with vital minerals.
The launch was supported by a Smile with Strength campaign, one of the strongest testing campaigns ever for the enamel health range.
And in addition, we provided strong support to the dental professionals with extensive sampling, print ads in dental journals, conventions, education, and detailing.
We continue to widen our lead in the manual toothbrush category.
A significant contributor has been our line of Colgate 360 Degree toothbrushes.
The most recent introduction was Colgate 360 Degree Enamel Health Whitening toothbrush, a differentiated and incremental innovation, which brought the 360 franchise share to a record 23% year-to-date.
Our body wash shares are up 50 basis points year-to-date to 9.5%.
Contributing to this success is our new line of Softsoap Luminous Oils Body Wash, formulated to leave your skin feeling soft after showering.
And in early reads it is exceeding our performance expectations.
For men, we launched Irish Spring Signature for Men Clean and Scrub Exfoliating Body Wash, crafted with authentic oat extract as well as the classic Irish Spring scent in a convenient pump.
Turning then to Europe South Pacific, results were solid in this division as well.
A very full innovation grid fueled volume and market share growth.
Market shares increased year-to-date in toothpaste, toothbrushes, body wash, bar soap, deodorants, and fabric conditioners.
Our toothbrush shares across Europe increased 40 basis points, increasing our market leading position.
Similarly, in manual toothbrushes, we extended our number one position by 170 basis points year-to-date, and in fabric conditioner by 150 basis points year-to-date.
In toothpaste, our first-quarter launch of Colgate Total Deep Clean has helped drive share.
To build on the success of the Colgate Total line, we also launched Colgate Total Proof with color change technology, so you can see it working.
In the sensitivity segment we're launching Colgate Sensitive Pro-Relief extra strength toothpaste, which stops sensitivity pain instantly by repairing the open channels to sensitive tooth nerves and strengthens the protective layer while strengthening the teeth.
And under the Elmex brand we're launching Elmex Repair and Prevent Toothpaste which repairs sensitive areas of teeth to prevent further sensitivity.
Now we told you last quarter about the launch of Colgate Extra White toothbrush plus built-in Whitening Pen.
This launch is off to a very strong start.
In the second month of launch we reached almost to 20% share in France and almost 15% in Belgium.
For this quarter, we're taking the [device] plus chemistry format into the sensitive segment with the launch of Colgate Sensitive Pro-Relief toothbrush plus built-in sensitivity pen.
This invites instant and long-lasting sensitivity relief with a targeted application.
Simply brush, treat and go.
As with oral care, our personal care new product pipeline has been full and has helped increase our share in body wash, soaps, and deodorant.
We told you last quarter about a very exciting premium price line, Palmolive Skin Garden.
This regimented approach offering of body wash, bath foam, liquid hand soap, and bar soap has met with good, early success.
Our Sanex innovations, Sanex Advanced shower oils and body balms are also driving results.
In France for example, our Sanex body wash share is at 10.6% year-to-date, up almost two full points from the year ago period and the leading brand in the market.
To keep up the momentum this quarter, we're launching Sanex Soft Freshness underarm protection, filling an important portfolio gap.
Freshness is among the top consumer expectations in the category, and is highly incremental to our portfolio, with the unique formula that slowly releases pleasant fragrances.
And in fabric conditioner, we're very excited about our new line of Soupline Complete Care, which we expect to further drive our leading share position.
At a super premium price this new product employs innovative technology to deliver three sought-after benefits: irresistible softness, anti-pilling and color protection.
The bottle design has outstanding on shelf impact and we expect the launch to receive unprecedented support in this category.
Turning then to Latin America.
Business in Latin America remains strong, despite macro economic challenges in some of our larger markets.
Market shares increased year-over-year in toothpaste, manual toothbrushes, mouthwash, shampoo, bar soaps, and liquid cleaners.
Our regional toothpaste share increased 120 basis points to almost 76% year-to-date.
In Brazil, our share climbed 160 basis points to 73.3% year-to-date, driven by our base businesses such as Anti-cavity and Colgate Triple Action, as well as our premium price sensitivity business.
Our regional manual toothbrush share was up 50 basis points, to 41.5% year-to-date.
Our regional mouthwash share increased 50 basis points as well, to 31.2% year-to-date.
Brazil, Argentina and Chile all performed well in mouthwash.
Brazil's share increased 150 basis points to 34.5%, due to the very successful launch of Plax Ice Infinity.
In bar soaps, where our year-to-date share is over 29%, Protex and Palmolive continue to be the number one and two brands across Latin America.
Year-to-date we've reached record shares in Mexico, Colombia, and Guatemala.
In Mexico innovations such as Palmolive almond and omega-3 oil supported by impactful shopper marketing programs continues to drive demand.
And we're excited about the upcoming innovation grid for this quarter.
In oral care we'll the launching a complete regimen behind Colgate Sensitive Pro-Alivio toothpaste, manual toothbrush, and mouthwash.
And we will offer new improved graphics across the line.
In the kids segment we're launching Colgate Smiles Minions toothpaste, toothbrushes, and mouthwash with the characters kids love.
The introduction was timed with the release of the Minions movie across the region.
And to continue the momentum in fabric conditioner, we're launching Suavitel Superior Care.
Consumers in this region feel that they are constantly washing clothes, making them look worn out too quickly.
But this new product conditions each individual fiber to reduce wear out and extend the life of one's clothes.
It will be available in our traditional fragrance as well as a new, unique and sweet vanilla one.
Turning then to Asia.
Business is solid in this region.
While overall leadership regional shares in toothpaste and manual toothbrushes have started the year a bit soft, select countries showed good results.
As referenced in the earnings press release, toothpaste shares increased in Hong Kong, Taiwan, Philippines, and Pakistan.
Our manual toothbrush share in India is up 220 basis points to a market leading 45.7% year-to-date, due in part to innovation in the black bristle segment.
Innovation launched late in the first quarter and coming in the second quarter should help drive results going forward.
In India, we just launched Colgate Pain Out.
Tooth pain is one of the most common dental problems for Indian consumers, and heretofore there was no targeted solution for the pain, which can come with no warning.
Colgate Pain Out is it targeted spot-based application gel that provides express relief from tooth pain.
It's been launched in pharmacies across the country and has met with very good early success while helping to build Colgate's therapeutic equity in the pharmacy channel.
The natural segment in India has been growing rapidly, and to capitalize on this we're revitalizing our Colgate Active Salt toothpaste bundle.
This comes in three variants: original, with lemon, and neem.
And also in this segment we're launching Colgate Sensitive Clove Essence toothpaste, which provides long-lasting relief from sensitivity with the natural essence of clove.
For children in India ages two to five we're introducing a line of toothpaste which are mild, and safe, and have flavors kids love: strawberry and bubble fruit.
In China, we're relaunching with new graphics and packaging across the toothpaste product portfolio.
Colgate 360 Degree, which reduces bacteria for a 360-degree healthier mouth, Colgate Max Fresh with a three times freshness shock wave, and Colgate Power White with a wide range of flavor offerings: dazzling mint, sparkling mint, lemon mineral salt, bamboo charcoal mint, and jasmine white tea.
In the toothbrush category in India, was just introduced the Colgate A-1 toothbrush.
As you know in this country of over 1.3 billion people, we have a large opportunity to increase penetration and consumption in the lower income segment.
These consumers believe that a toothbrush with a broad yet compact head and dense bristles not only cleans effectively, but is also durable and longer lasting.
Colgate A-1 meets this need and is priced at an affordable value price point.
So this should help us continue to grow our leading manual toothbrush market share.
Turning then to Africa Eurasia.
Organic sales growth in this region was strong.
Given the 17% currency headwind, the growth came largely from price as we needed to take significant pricing in certain markets.
However, in certain markets such as Russia, we achieved both pricing and volume growth.
Innovation has been instrumental in driving our results and there is more to come.
In the toothpaste whitening category, we're launching Colgate Optic White Lasting White.
It's clinically proven white seal technology makes teeth one shade whiter in one week while preventing stains and seals out even tough stains from food and drink.
Across Africa we're introducing a second tier of pricing for the premium Colgate Optic White line with impactful cracked ice packaging.
In the manual toothbrush category we're launching Colgate Slim Soft Sensitive Gum Care.
Developed for the consumer with sensitivity, the brush has ultrasoft bristles and small tuft holes that provide a gentle mouth feel and an also compact head that easily navigates in the mouth.
And in the deodorant category in Russia where we have a solid business, we just launched Lady Speed Stick Bio Protection in March.
This line effectively protects against sweat and odor while also caring for your skin health.
The product contains a bio controlled complex clinically proven to provide protection while keeping skin healthy without irritation.
And as you would expect, it is being supported by in-store shopper support, which should drive good results.
Finally, turning to Hills, Hills continues to deliver well-balanced, mid-single digit organic sales growth.
Business is good domestically and overseas, both in the therapeutic and wellness categories.
In the Hill's Prescription Diet line, Metabolic Plus continues to perform well.
First launched a year ago, it is now sold in 42 countries.
The offering of a complete range of dry food and stews has been supported by extensive sampling and in-clinic seminars and recommendation tools.
And as a result, sales of this product in the first quarter were almost 30% ahead of our expectations.
Hill's Science Diet Perfect Weight is also meeting with success.
In the first quarter, we added Perfect Weight Wet in stew form to the existing dry line.
As you may recall, this innovation is breakthrough nutrition formulated to help dogs achieve and maintain a healthy weight.
Another first-quarter introduction was Science Diet Healthy Cuisine, which offers our new alginate technology in our wellness line to deliver superior looking, tasty wet food.
This innovation is consistent with the trend of the humanization in pet food, and the launch was supported by endcap placement in some of the pet superstores, at shelf signage, on pack stickers, sampling in-store and online support and digital media.
Launching this quarter are Hills Prescription Diet Mobility Treats, great tasting treats that support veterinarians' nutritional recommendation and management of dogs with mobility issues.
These are baked treats such as a pet parent would make at home and form part of an effective nutritional regimen for dogs eating our Hill's Prescription Diet Metabolic Plus Mobility or Prescription Diet JD Therapeutic pet food.
So in summary, we're delighted with our strong start to the year, building on the momentum with which we exited 2015.
And as you've heard, we delivered robust organic sales growth, good gross profit margin growth, and solid advertising support behind a full range of new products across categories.
Our consistent strategies, which you all know well, have yet again put us in good stead.
Colgate people around the world, as always, are working hard to deliver encouraging results.
So we look forward to sharing our progress with you as we go through the balance of the year.
And Jessica, that's the end of my prepared remarks.
I'd like to turn it over to you to start the Q&A session.
Operator
(Operator Instructions)
Jason English, Goldman Sachs.
- Analyst
Thanks for letting me kick it off.
Congratulations on the solid start.
The volume numbers were obviously very impressive.
Good to see the snap back.
Also good to see the gross margin progression.
On that front, just a quick question for clarification, to make sure we understand how the model is in the forward.
Going through the queue, it looks like the biggest [swing] factor in the margin progression came at that clubbed line, that group line of cost inflation, FX and obviously you've now added Venezuela deconsolidation.
We went from a 420 basis point drag to around a 130 basis point drag.
Can you elaborate on the puts and takes that caused that 290 basis point swing?
And ideally, although I'm not sure you're going to answer it, if you could break out the impact of the Venezuela deconsolidation?
- Chairman, President & CEO
Okay, Jason, great.
And you're right, I'm not going to break out Venezuela.
I frankly would start by reiterating what Bina said that we're pleased, as you amplified, Jason, with the start to the year.
We think it does reflect constancy of strategy and constancy of execution.
And pleasingly, the first quarter arrived pretty much as I think we had described to you when we were last on the call, which is to say that our top line would grow between 4% and 7% organically, excluding Venezuela, and 5% was entirely consistent with the fourth quarter.
We said that we expected our gross margin to expand between 75 and 125 basis points, and we're very pleased with the 110 and with the increased advertising behind the innovation and all of that flowing through to the bottom line.
I guess my comment on the gross profit would be if you look at the shape of our business, gross profit improved across all of our divisions with the exception of Hill's for a known commodity issue, so it is not limited to Latin America.
And across Latin America, we took pretty significant pricing on the back of significant pricing all 2015 to offset further transaction impact, obviously again without Venezuela.
And we were pleased in Latin America as we suggested might be the case that the volume negative that we saw in the fourth quarter rebounded, I think confirming the fact that although there is always a lead lag, we have good consumer loyalty and adoption, even at higher price points.
So the way I would frame gross margin is, we started at the end of the first quarter saying that our gross margin would expand 75 to 125 basis points for a host of reasons, part of which was Venezuela, but our funding the growth was an important piece of it as well.
And, again, 110 is pleasing.
And as we look forward, I guess we would say we expect our gross margin to continue to improve from the first quarter level over the balance of the year and would now say that for the full year, we expect our gross margin to come in towards the high end of our 75 to 125 basis point range, maybe even slightly ahead of that, depending on where transaction headwinds go.
We said the last time that we thought gross margin expansion after the plateau of the last two to three years was an important part of 2016, and clearly that focus remains in the Company.
And let me just conclude by saying, and perhaps giving you the gross profit roll forward year on year, so if you go back to the first quarter of 2015, we had a gross profit margin of 58.9%.
We picked up 70 basis points of pricing between restructuring and funding the growth, 140 basis points and as you know, that tends to build across the year.
Material prices as you say, 130 basis points at negative, which is partly underlying commodity prices and does include a little bit of Venezuela.
All other 30 basis points, and so the current year gross profit at 60.
But I think the important point to make is growth between 4% and 7%, excluding Venezuela, starting well at 5%, and gross profit starting well at 110 basis points and now saying that we expect to be at the high end of the 75 to 125 range, maybe a little bit more.
Operator
Wendy Nicholson, Citi.
- Analyst
Hi.
That all sounds fantastic, and I don't mean to pick on maybe two tougher markets, but I'm just curious with regard to each of China and India.
I know you called those out as strong volume growth markets, but it also looks like market share trends in those two countries are a little bit more challenged.
So can you talk about what is going on there?
Who you're maybe losing share to and what your plans are to try to restore your market share momentum?
Thanks.
- Chairman, President & CEO
Thanks, Wendy.
I think as Bina said, market share up nicely in Brazil, interestingly market share up nicely in Russia, and in fact a group of us were just in Asia, including India and China, a few weeks ago.
And our share start to the year is a little bit softer than history in both cases.
I guess -- I know we all focus on weekly shares, but I guess just putting both in a slightly longer-term context, if you take China over the last eight years, our share has increased from about 30% to 33% when our principal multi-national competitor has declined from 24% to about 12%.
And in India, if you take the same time period, our market share has increased from about 48% to the near 54% that we start the year with.
And similarly, our principal multi-national competitor is down from 20% -- 29% to 21%.
So we continue to feel very good about the progress over time we are making.
In both cases, let's start with India, in both cases the short-term share impact comes from local competitors with heightened promotional activity.
That is also the case in China.
In both cases we went through the innovation and go to market plans that are already being adopted in India and China to take corrective action against that short-term slowdown, and we feel good about making progress over the balance of the year.
Operator
Steve Powers, UBS.
- Analyst
Thanks, good morning.
I want to pick up on advertising if I could which I think was up in Asia and Latin America but still down in your other segments and ran about flat as a percentage of sales overall in the quarter.
So in that context can you just update us on where you expect things to land for the full year, the total Company level?
Call out any key items that we should be cognizant of as we think about the cadence and individual operating segments over the balance of 2016?
Thank you.
- Chairman, President & CEO
So yes, we were actually quite pleased with the strong advertising level we had in the first quarter, as Bina said, up meaningfully on the second half of last year and in line with a strong first quarter of 2015.
Obviously, behind a broad and deep array of innovation that we have coming to our markets around the world starting in the first quarter, but of course coming for the rest of the year as well.
Our current plan would see us increasing our advertising spend year on year, both absolutely and as a percentage to sales.
That is what we said the last time we spoke and we remain in that position.
It would not be a Colgate earnings call if I weren't to emphasize the point that we continue to balance this investment behind our brand health and the innovation we have with the very compelling and broad array of in-store activity that we are able to deploy.
And so in fact our commercial investment continues to be up as well in the first quarter, which is to say the money that we are investing for in-store activity has increased and is on top of the increased ratio of spend on traditional advertising versus the fourth quarter of last year.
The other thing I would say in terms of efficiency of advertising, because we are seeing it becoming quite a meaningful component of how we go to market, a lot more -- and we spent quite a lot of time showcasing this in CAGNY for those of you that were there or have read the transcript -- a lot of our consumer engagement, particularly given the changing demographics in the world, is now with digital advertising.
Digital advertising is more efficient than the traditional print, television, radio, billboard type of advertising.
And interestingly, to the point in Asia, a significant part of the investment we make these days, indeed approaching the 50% in the case of China is direct engagement with the consumer through digital vehicles.
I call that out simply because it is increasingly the way we engage with consumers, and it is a more effective and efficient way of doing so.
Operator
(Operator Instructions)
Olivia Tong, Bank of America Merrill Lynch.
- Analyst
Thanks.
Now that FX seems to be turning a bit how do you think about incremental pricing in emerging markets?
Do you stick to the original plan going into the year to keep trying to recover more because it's obviously still down a lot year-over-year, or does this allow you to scale potentially back in terms of your original plans in some cases?
- Chairman, President & CEO
You know, Olivia, I think a very good question.
Coming into the year we were cognizant, but while we thought foreign exchange would continue to be a headwind, and of course it does continue to be a headwind, that we would see a little bit of a shift back towards more volume driven growth and less pricing driven growth.
Indeed, that is the way it has played out in the first quarter, and the first quarter has seen a fairly significant headwind for the average of the quarter in terms of foreign-exchange, although as you rightly say, easing as the quarter ended.
So, when you look at foreign exchange per se, our current planning sees a lessening of the headwind as the year unfolds.
Indeed, a lessening of the headwind sequentially quarter by quarter, which is a good thing.
And we will continue to take the pricing that we need to take to offset any transaction impact.
But yes, consistent with the comments we made at the beginning of the year, pricing will be less of a factor in 2016 than it was in 2015.
Operator
Ali Dibadj, Bernstein.
- Analyst
First, just a clarification on the share.
So how much was actually the share down in China this quarter?
Because that sounds like that was probably the biggest driver of your roughly 140 basis points share decline year on year.
And then secondly, how much of your kind of Company-wide organic sales growth came from any products sold into Venezuela?
I understand deconsolidation, but you said that you might still sell some product in, and that might be countered to get US dollars out.
So is there any there?
I ask not just for top line, but also because on EPS, and clearly your dollar EPS expectations are little bit higher for the year, which is good.
And I'm trying to understand the driver of that.
Is that FX driven, is it fundamental driven, or is that kind of $0.10 you had talked about last quarter of an impact from Venezuela, are you getting any relief there?
Because you're actually now pleasingly able to sell products into Venezuela that you weren't before.
Thanks.
- Chairman, President & CEO
Again, I can't resist, thank you for the one question.
The first to answer your two Venezuela questions is clearly as one can, the answer is zero in both cases.
I'm not sure there is too much to add.
To amplify on the EPS, the EPS flat guidance that we provided is entirely driven by the spot change in foreign exchange.
So the answer to those two questions, Ali, I think are that simple.
Share is a more complicated answer, and I will give you the data you request.
But, a few things to say.
First of all, obviously, we took out Venezuela year on year.
Secondly, without dwelling on it, foreign exchange plays a role in the aggregation of share.
And thirdly, our volume shares continue to perform quite nicely.
In terms of China, the short-term share impact, and we only have the first two months of the year, so it's a year-on-year comparison, is down 1 share point.
One down to 33 from approaching from 34 and in the case of India, it is less than that.
Operator
Bill Chappell, SunTrust.
- Analyst
Thanks, good morning.
Ian, we've at least alluded to 60% gross margin for a decade now and just kind of as you look out, and I know you are not giving guidance, but is there a natural ceiling you see to gross margin of the next few years?
I mean, are we getting to that point where it can only get 65-ish as far as we can go?
How do you look at that as we go for like the next ten years?
- Chairman, President & CEO
It's kind of like market share, Bill, I guess.
105 we probably would have to -- we probably would have to stop.
But I'm glad you asked the question because it is a milestone, as we said in the release.
Unfortunately, the severe foreign exchange transaction headwinds have prevented us realizing that ambition over the last several years.
So again, we feel very good about the 60.
To repeat what I said a little bit earlier, we think we will be at the high end of the 75 to 125 range for this year, maybe a bit beyond.
And you're absolutely right, our next goal is 65.
And I suggest we revisit the conversation when we get to 65.
It is interesting as you begin to reorganize us the way we are, and aggregate so much of what we do for people who are very focused, it tends to reveal more opportunities in areas that perhaps haven't been as fully exploited for efficiency than we had before.
So, we retain the ambition for 65, and I'm sure when we get to 65 we will have more ambition.
Operator
Dara Mohsenian, Morgan Stanley.
- Analyst
Good morning.
So your pricing results in North America and Europe were down 2% and 3% year-over-year, respectively.
So I was just hoping you could review what's driving the pricing pressure in the developed markets, the competitive environment you're seeing in developed markets, and also maybe some emerging markets commentary?
You talked about India and China, but beyond those markets, what you're seeing from a competitive standpoint where the pricing has been much stronger?
Thanks.
- Chairman, President & CEO
Europe is not new news, Dara, and is consistent with prior year, frankly slightly better than prior year.
We have talked -- let's start with the consumer.
We've talked about that category environments in that geographies around the world where the growth of categories, I'm now talking our categories as somewhat muted in the zero to 2% range.
In the US, we're now sort of in the 2% to 3% range, edging towards the 3%, and despite all of the headlines quite broadly across the emerging markets, still running at mid-single digits on a local currency basis.
So, the marketplace promotional intensity, not trading to any particular competitor, is as it has been.
In Europe there's really nothing new there.
We continue to operate very well in that environment, as Bina mentioned, with our market share progress.
And, I think that's very healthy.
So, that's the way I'd answer that.
North America, there is always a component in North America when you remember that the couponing for the trial of new products is covered in the trade spending.
That is a factor in North America.
And so as we have heightened innovation activity, you will see more of the trial generating couponing which translates through into price.
In both cases as the year unfolds, we are expecting that negative pricing to ameliorate somewhat.
Pleasingly, of course, gross margins in both the case of North America and Europe were up for the quarter and we expect them to be up for the year as well.
So, as we think about our marketing mix and where we make our investments, you look at the share, you look at the gross margin progress, you look at the top line progress.
We think we are managing that balance in a responsible way.
Operator
Javier Escalante, Consumer Edge Research.
- Analyst
Hi, good morning everyone, Bina and Ian.
On the volume rebound, particularly in Latin America, if you can help us understand more about how much is passing over the sticker shock of the price increases, or there was any either market improvement, or any changing inventory destocking or restocking that could have explained the rebalancing volume?
Thank you.
- Chairman, President & CEO
Thanks, Javier, very good question.
The answer is on the inventory side, if you go back to the inventory events in China and Brazil sometime back, I think we were one of the first companies to come forward and describe what was going on in the marketplace.
We have a very tight control on the distributors and the wholesalers that we use in these markets to bring inventory to the consumer.
So, there is in these numbers no destocking, refilling of inventory.
These are true volume numbers in Latin America, and we feel good about that.
We do think, and this is what we tried to intimate on the fourth quarter when people were a little bit concerned and probing on the negative volume in Latin America, that there would be a little bit of a lag given the significant pricing we took in the fourth quarter, for volume to bounce back.
But, I think we were quite clear that we did expect 2016 to be a year where our organic would [shade] more to the volume than to the pricing.
So, that's what I think we are seeing in Latin America and I think the market share story makes its own case in terms of the consumer consumption of our products.
Operator
Bill Schmitz, Deutsche Bank.
- Analyst
I'm going to try to sneak in two if I can.
The first question is do you think the worst is over in emerging markets?
I know you were pretty cautious on Brazil at CAGNY.
Did anything change in that view?
And then my other question is can you talk about the competitive dynamics in premium pet food, especially in the US?
It seems like a lot of the bigger multinationals now are buying some of these wholesome, natural competitors and we keep hearing rumblings about increased distribution there and new product launches and things like that.
Any particular thoughts you'd like to share I'd appreciate.
- Chairman, President & CEO
Have you got a cold?
- Analyst
I do have a little bit of a cold, thanks for asking.
- Chairman, President & CEO
Listen, to say do you think the worst is over on emerging markets is the classic famous last words statement.
So I guess what I would say by way of answer is that what we continue to see in our categories is mid-single digits growth.
I have to say, having just returned from Latin America and India and China, the consumer that you see on the ground, the behavior that you see on the ground, is really quite vibrant in India.
And in China is not doom and gloom, some concerns, but not the headlines that we read every day.
Conversely, in Russia and Brazil, the consumer sentiment as we have said before is more negative.
So, I think the way we are thinking about it is more in terms of the consumers' consumption behavior as we measure it in those markets, and that seems to suggest that we will be going forward with categories growing in general terms, mid-single digits on a local currency basis.
Pet food, we like the market.
We have always been premium.
With prescription, obviously, we get the benefit of reversing a disease condition with a clinically proven product with the vet's recommendation.
And as you know, the emotional attachment pet owners have with their pets is quite extraordinary.
If one comes back in life one might want to be a pet.
And I think the offerings that we have as a Company position us well in the US marketplace.
And as Bina said, our business is healthy internationally, and it is also very healthy in the US.
And I think our point of competition as we have tried to repeat as time passes, is we now have an innovation stream on this business that we think is relevant to the consumer and from a pricing point of view as seen as value.
- Analyst
Great.
Thank you.
Operator
John O'Shea, JPMorgan.
- Analyst
Thanks.
I just want to follow up on Bill's question a little bit more, but looking at sort of M&A strategy more broadly.
You're coming out of a couple of years with a lot of macro economic volatility, FX, you're back to the gross margin going up again.
Does this give you a little bit more confidence in the underlying business which maybe could allow you to take a greater look at your portfolio either in terms of cleaning up some assets or potentially looking to buy if there is anything that isn't overly expensive at this point?
Thanks.
- Chairman, President & CEO
Thanks, John.
First of all, without sounding Pollyanna, I'm not sure we have lost confidence in the underlying business.
Obviously, the moves we're seeing on foreign exchange from a dollar point of view are more favorable.
But I think I would also say from an M&A point of view our view also has never changed.
We are very strategic in this space as you know.
We have interest in oral, pet, and personal.
We have obviously a great deal of knowledge about assets that might be available around the world and to the extent that they would go to auction or might be preemptively available, we would certainly pursue that if we thought it would strengthen our Company or strengthen our category or strengthen a particular geography.
And although it's not a very visible part of what we do, we do dedicate time and resources to that space.
More than that, I really can't say.
In terms of divestment, the only thing I would really say, the last big thing we did of course was the divestment of our Australasian business which now leaves us with virtually no laundry detergents, and that's probably the last scale divestment we have done and probably would be doing.
- Analyst
Okay.
Operator
Caroline Levy, CLSA.
- Analyst
Good morning, thanks a lot.
I know China is not an enormous market relative to everything else you do, but I did want to go back to that.
Just to ask about -- we're definitely picking up increased promotional activity from local competitors.
Also, it sounds like maybe their innovation capability is improving.
Ian, could you talk about whether being such a big online market, I know it's not a big percentage of your sales now, but in many of the categories online is growing like crazy, is this making a pressing environment that's more difficult?
Is it leading to more local competition gaining share?
And did you actually lose share on the Darlie brand or was that all on the Colgate brand?
- Chairman, President & CEO
It was a little bit of both in terms of the share loss.
It has nothing to do with digital, although I will come back to digital.
It is the plethora of local brands which tends to be more brick and mortar activity with promoters in store who essentially rugby tackle you when you walk into the store in order to persuade you.
I would say it's not particularly innovation driven for the plethora of local brands.
There is one local competitor, [Unimbayal], that does a good job at a premium price point.
We've made the point before that we have innovation and R&D capability on the ground.
We have just moved to the marketplace with a new natural line which is very tailored to the Chinese consumer.
We have advertising that is very different to the advertising that we use around the world in terms of engaging with the Chinese consumer.
Now coming back to the Internet, we see this as an enormous opportunity in China.
You're right, it is a relatively low percentage of sales in the categories in which we do business.
Our business has been booming over the last three years.
We've been growing market share, but we spent a lot of time when we were in Asia, particularly in China, addressing this topic and we see Internet -- you think of the $0.10 and the Alibabas -- we see Internet as a very rich area for future growth in China for us.
But that is separate and apart from the sort of brick-and-mortar price promotion of the plethora of [cheapy] brands.
- Analyst
Thank you.
Operator
Erin Lash, Morningstar.
- Analyst
Thank you for taking my question.
I was hoping you could provide a little bit more detail regarding Brazil.
Obviously your share gains in the quarter were quite pronounced.
We've heard from a lot of other consumer products companies that competitive and macro landscape is extremely challenging and you were obviously able to withstand those challenges.
So any additional details you can provide in how you've been operating and continue to operate so well in that market would be greatly appreciated.
Thank you.
- Chairman, President & CEO
Thanks, Erin.
Latin America is a very changeable economic arena in our world and you can go back to the 1980s -- and have seen many companies be hurt by economic events and perhaps reduce focus on Latin America or even withdraw from Latin America.
We, at that time, stayed and we learned how to operate in these volatile environments.
Frankly, a lot of it starts with pricing to make sure you have a margin that allows you to invest to grow a brand.
I think if you come to Brazil, the position we have with 74 share in toothpaste, leadership share in toothbrushes, and jockeying for leadership in mouth rinse, Colgate is an enormously well-trusted brand in Brazil and we bring significant innovation to the Brazilian marketplace.
Interestingly, innovation that is not necessarily cheap, but which the consumer sees value in.
We're also very disciplined in terms of our go to market.
To the question asked earlier, we make sure that we bring to the marketplace the volume of product that the consumer is purchasing so we don't create an inventory dislocation that you then have to unwind.
So, the combination of all of that has seen the share grow and indeed quite pleasingly volume grow as well.
- Analyst
Thank you.
Operator
Lauren Lieberman, Barclays.
- Analyst
Thanks.
Good morning.
Just talk a little bit actually about the competitive pricing environment, particularly in emerging markets?
I was wondering if, as you're looking out over the next couple of quarters and recognizing there will still be some local inflation that you'll be trying to price in spots as you can, do you have the sense that any of your competitors are perhaps a bit more price constrained?
They sort of price to a [prior] peak of inflation so there will be sort of different dynamics in how you're approaching pricing in the next couple of quarters versus some of your competitors?
- Chairman, President & CEO
I guess our experience on pricing in the categories where we lead pricing is that sometimes we see a lead lag between the competitor taking pricing, be they international or local, remembering a lot of raw materials are dollar germinated, so whether you are multinational or local you're going to get the impact eventually.
But then what you see is over time the pricing in the marketplace move up.
So I would say the general experience is you have to be a little bit patient, sometimes, but eventually the patience sees the market rise.
There are certainly, in those markets, no retailer resistance because they understand the concept of translation driven inflation very well to the -- transaction inflation very well, to the extent the transaction is not as significant as it has been in 2015.
As I said earlier, our expectation is that we will be taking lesser pricing this year than last, but over half of the pricing we came in to 2016 with was roll over pricing, even excluding Venezuela.
So, I would say that's the way to profile it.
Interestingly, if you focus your innovation on bringing benefits, think of whitening as we have done, you can actually charge a meaningful premium price in a category, lift the category and bring the consumer with you.
And obviously, I think it is the duty of marketing companies to find those consumer needs that you can really deliver against at a price point wherein they see value.
- Analyst
Great.
Thanks so much.
Operator
Mark Astrachan, Stifel.
- Analyst
Thanks and good morning, everybody.
Two quick sort of related questions to one another, and I think they pertain to Venezuela since we are hoping you will give some direction on that.
How much, or how should we think about the impact probably is the better way to phrase it, from Venezuela deconsolidation in gross margin?
And then the other sort of related question from interest expense net standpoint, is the biggest [delta] relative to last year the amount of cash that you're not accounting for in Venezuela anymore and the interest being earned on that or is it somewhere else?
But I guess sort of the net-net is interest expense than first-quarter trend through the year more realistic than what the rate was last year?
- Chairman, President & CEO
So to take your first question, I think the way we should think about it is that our gross margin will expand this year at the upper end of our 75 to 125 basis point range and that is excluding Venezuela, as you well know and indeed, it may be slightly higher than that level.
As I think we demonstrated in the first quarter, our gross margin expansion is broader than Latin America.
We expect that to be the case going forward and that's the way we should think about it.
We should also come back to the top line and repeat that without Venezuela, we are still saying we expect our top line to increase in that 4% to 7% range excluding Venezuela, and 5% was a good start.
When you turn to interest income and the recording of that, I guess what we're looking at here is that the interest income will be down, but net-net the range of interest we will be paying, we will be in the $30 million to $35 million a quarter range, with is up on prior year.
I take silence to mean we have reached a conclusion, Jessica?
Operator
That is correct.
- Chairman, President & CEO
Okay, well thanks for joining the call, thank you for your questions, thank you for your interest, and thank you to all the Colgate people that make this happen.
And we look forward to updating you on our second-quarter progress later in the year.
Operator
This concludes today's call.
Thank you for your participation.
You may now disconnect.