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Operator
Good morning. My name is Adrian and I will be your conference operator today. At this time, I would like to welcome everyone to the third-quarter 2011 conference call.
All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. (Operator Instructions). Dennis McDaniel, Investor Relations Officer, you may begin your conference.
Dennis McDaniel - IR Manager
Good morning. This is Dennis McDaniel, the Investor Relations Officer. We thank you for joining us on our third-quarter 2011 earnings conference call.
Late yesterday, we issued a news release on our results, along with supplemental financial information, and we filed our quarterly report on Form 10-Q. To find copies of any of these documents, please visit our investor website, www.cinfin.com/investors. The shortest route to the information is on the far right column via the quarterly results quick link.
On this call, you'll first hear from Steven Johnston, President and Chief Executive Officer, and Chief Financial Officer Michael Sewell. After their prepared remarks, investors participating on the call may ask questions. At that time, some responses may be made by others with us in the room, including Executive Committee Chairman Jack Schiff, Jr., Chairman of the Board Ken Stecher, Executive Vice President J.F. Scherer, Principal Accounting Officer Eric Mathews, Chief Investment Officer Martin Hollenbeck, and Chief Claims Officer Martin Mullen.
First, please note that some of the matters to be discussed today are forward-looking. These forward-looking statements involve certain risks and uncertainties. With respect to these risks and uncertainties, we direct your attention to our news release and to our various filings with the SEC.
Also, a reconciliation of non-GAAP measures was provided with the news release. Statutory accounting data is prepared in accordance with statutory accounting rules and therefore is not reconciled to GAAP.
With that, I'll turn the call over to Steve.
Steven Johnston - President, CEO
Good morning. Thank you for joining us today.
It's no surprise after our recent catastrophe loss announcement that our earnings for the third quarter and first nine months of this year were weak. Yet we see evidence that our initiatives for improving profitability are working. I'll highlight some of the key indicators.
First and foremost, pricing continues to improve. Specifically, third-quarter increases in average renewal pricing occurred in each property casualty segment in total, and also for most lines of business within segments.
For our commercial lines segment, renewal pricing moved into positive territory. Nearly three-quarters of our commercial lines renewing policies had flat or higher pricing compared with the premium for the expiring term.
In our excess and surplus lines segment, we have experienced renewal price increases for 13 consecutive months and the rate of increase progressed during the quarter to a mid- single-digit range. For our September excess and surplus lines renewals, approximately 90% of policies experienced price increases.
For personal lines, we are beginning our third consecutive year of higher homeowner rates, on average in the high single-digit range. And our personal auto rate changes also continued to be positive. Our level of commercial and personal pricing precision continues to improve with the more thinly priced risks getting significantly higher pricing.
Importantly, our agents also tell us that, recently, they have been able, more able to sell price increases and that our improved pricing precision is a key factor, along with some benefit from broader market trends.
Our third-quarter and nine-month combined ratios are unsatisfactory. Yet, looking beyond the more unusual items, we find validation for our analysis that our pricing improvements are starting to translate into improved underwriting profitability.
On a calendar year basis, the nine-month combined ratio before catastrophes improved by 0.3 of a point. Factor out the effect of additional 2011 ceded premiums for reinstating our property catastrophe reinsurance treaty, and that improvement was 2.0 percentage points. On an accident year basis, the loss and loss expense ratio before catastrophe losses also improved after factoring out the reinstatement premiums and inherent variability of large losses.
We also remain confident about the strength of our loss reserves and development patterns. Our approach is consistent, aiming to remain solidly in the upper half of the actuarially estimated range. We believe that is important for longer-term financial performance. Reserve development on prior accident years through three quarters this year continues to trend fairly consistently with our experience during full year 2010.
Another positive we see is targeted premium growth. Written premium growth again occurred across all segments, including life insurance. For our property casualty operations, agency new business is up 9% for the year, reflecting strong contributions from new agencies appointed in 2010 and 2011.
Our goal is to selectively appoint 120 of the best property casualty agencies this year in areas we consider underserved. We are well on our way to reaching that goal by achieving 84% in the first nine months. We aim to grow selectively and profitably, helping to fuel growth in earnings.
Excellent service, particularly at the point-of-sale and at the time of a claim, continues to be our best form of advertising. Our team of field claim associates has been a vital part of great service delivery and they have closed 90% of more than 30,000 claims this year that have stemmed from weather-related catastrophes.
We continue to execute risk management strategies that we believe protect capital and put us in a position to profitably grow the company. One strategy worth highlighting at this time is our reinsurance program, which strongly benefited capital and earnings during this record year of storm losses. As we prepare to work with reinsurers to construct our 2012 reinsurance program, we believe we will successfully balance the risk related benefits and costs. As in the past, we will consider data from internal and external models, including AIR and RMS Version 11, as well as other company information, to evaluate various potential changes to our reinsurance treaties and alternative structures. We believe our long-term relationships with our reinsurers and use of multiple data points to estimate risk will help us effectively shape our 2012 program.
I'll now turn the call over to Chief Financial Officer Michael Sewell for his comments on results during the quarter and our capital position.
Michael Sewell - CFO
Thank you Steve, and thanks to all of you for joining us today. My comments will focus on investment performance, expense management, and several capital-related items.
Net investment income rose 2% for the third quarter on a pretax basis. Bond interest was up 3% as a higher bond portfolio base offset declining yields. We have expanded the tabular disclosure in our Form 10-Q. It shows that, on a nine-month basis, our bond portfolio pretax yield is 30 basis points lower than a year ago.
Dividend income for the third quarter was down slightly while it grew 5% on a year-to-date basis. In any given quarter, dividend income can vary based on the timing of dividend declarations or ex-dividend dates, or due to timing of security sales and reinvestment of proceeds.
It was a rough quarter in terms of common stock market swings. Despite outperforming the S&P 500 Index, our equity portfolio fair value ended the quarter down 12% from its level at the end of June. The bond portfolio had a nice gain in fair value during the quarter of 2%. Valuations for our equity and bond portfolios in recent quarters have fluctuated at levels within what we consider normal variation and our investment approach remains consistent. Another consistent aspect of our culture is careful expense management, and we continue to invest more resources where it makes business sense, including the areas of field service, technology, and data analytics.
Our property casualty expense ratio for the first nine months of 2011 improved by 90 basis points to 32.2%. We see the expense ratio continuing to benefit from future premium growth. We also expect to continue realizing policy processing efficiencies over time as we leverage technology investments and further deploy performance metrics.
Net cash flow provided by operating activities for the first nine months of this year at $148 million was less than half the amount of the same period a year ago. That reflected higher paid loss and loss expenses, which were up $321 million net of reinsurance, mostly due to elevated level of catastrophes this year.
The relatively low level of cash flow puts added pressure on investment income for us and other companies in our industry. On the other hand, the industrywide nature of this pressure may help our effort in sustaining rate increases for our property casualty insurance segments.
During the month of August, we also repurchased over 1 million of our shares for approximately $30 million. The average price we paid was 17% less than the average daily closing price for the first seven months of this year. The repurchase was funded principally through a July borrowing on one of our lines of credit. The terms for borrowing are very favorable, including a floating interest rate currently under 1%. Our debt-to-total-capital ratio at September 30 was 15.7%, well below the 20% upper end of our target range.
We ended the third quarter with excellent liquidity, holding nearly $1 billion in cash and marketable securities at the holding company level. On January 1, 2012, we will be required to adopt a new accounting standard related to deferred policy acquisition costs, commonly referred to as DAC, which will have a negative effect on shareholders' equity. We have developed a preliminary estimate that this effect will be less than 1% of the September 30 shareholders equity, and we anticipate using the retrospective approach upon adoption.
Our capital remains strong and well-positioned for capital management purposes and for growing our insurance business. Last week, Moody's Investors Services affirmed our A-1 financial strength ratings, citing our strong regional franchise, solid risk-adjusted capital position, consistent reserve strength, strong financial flexibility, and significant holding company liquidity. Moody's outlook is negative on concerns about high weather-related losses and weak operating profitability. We share those concerns, but our outlook is decidedly positive. We are confident we can build on the progress like our third-quarter and nine-month loss ratio improvements in workers' compensation and profitability of our excess and surplus lines operation.
I'll wrap up my prepared comments by summarizing the contributions during the third quarter to book value per share. Property casualty underwriting losses reduced book value by $0.32. Life insurance operations added $0.04. Investment income other than life insurance and reduced by noninsurance items contributed $0.43. The change in unrealized gains at September 30, plus realized capital gains from fixed income portfolio, increased book value per share by $0.31. The change in unrealized gains at September 30, plus realized capital gains from the equity portfolio, reduced book value by $1.53 or nearly 5%. We paid $40.25 sense per share in dividends to shareholders. The net effect was a book value decrease of $1.47 during the third quarter to $29.54 per share. Adding the dividend, our value creation ratio for the quarter was a negative 3.4%. While that is clearly not the kind of result we want over the long term, short-term movements in the equity market can cause variability, and our strong capital allows us to absorb that during any given quarter.
That concludes my prepared comments. Now I'll turn it back over to Steve.
Steven Johnston - President, CEO
Thanks Mike. Every associate at Cincinnati Financial is highly focused on successfully executing corporate, department, and individual goals. Restoring underwriting profitability is job number one for each of us. We are tackling it with improved pricing, loss control, and expense control, as well as growth plans that incorporate risk management considerations. We are confident that will lead to future success and will benefit long-term shareholder value.
We appreciate the opportunity to discuss our 2011 results through the third quarter and our future opportunities to grow shareholder value. Jack Schiff Jr., Ken Stecher, J.F. Scherer, Eric Mathews, Martin Mullen, and Martin Hollenbeck are here with Mike and me, and we are all available to respond. Adrian, we are ready for you to open up the call to questions.
Operator
(Operator Instructions). Michael Zaremski, Credit Suisse.
Michael Zaremski - Analyst
Hi gentlemen. Would you be able to quantify the impact of what you believe to be unusual items, maybe large non-cat losses this quarter?
Steven Johnston - President, CEO
This is Steve. I think we can do that on the personal lines segment. I think our systems were a little bit out ahead there. We know they're there for the commercial lines segment, but we don't have a specific dollar amount there, but for the personal lines, it was about 2.8 loss ratio points on a year-to-date basis.
Michael Zaremski - Analyst
Okay. So can you talk about kind of your outlook for continued pricing momentum in commercial? Then somewhat related, what kind of rate increases you think you need in commercial and home to keep kind of working on the combined ratios to offset loss cost trends?
Steven Johnston - President, CEO
That's a good question. Maybe I'll take the first shot at it and then turn it over to J.F. I think we think a lot here about our rate increases keeping pace with loss cost inflation. We discuss a lot internally and it's really not that simple of a question, because we're not taking uniform rate changes across all of our policies, which makes the situation a more dynamic one. We are taking more increases on the policies we think have the highest expectation for loss and less increase on the policies with the lowest expectation for loss. So in addition to getting more rate, we think we're changing the distribution of risk towards the less-risky policies. This shifting of the distribution has a favorable impact on the loss cost trends.
Our other initiatives, such as the way we're handling claims, loss control, risk inspection, underwriting, we believe that's also having a favorable impact on our loss cost inflation. So I think when we consider all this, the answer is yes, that we believe that the rate changes we're putting in right now, today, will keep pace with our estimates of loss cost inflation.
Maybe I will turn it over to J.F. in terms of a little bit more color on that.
J.F. Scherer - EVP Sales & Marketing
Yes, Mike, a little bit more color. I think one of the things in terms of the atmosphere we're dealing with is that, as Steve mentioned in his opening comments, that our agents are responding to us that they're better prepared to deliver rate increases. That's a bit of a shift. Over the last three or four months, I think the industry but in particular Cincinnati Insurance, with the help of our predictive modeling -- integrating predictive modeling -- we've seen agencies be more receptive.
A good example of what Steve just mentioned would be the introduction of our property, liability and auto predictive models. We selected a sample of what we consider to be the most under-priced policies, which represented 3% of our policies. The loss ratio, the historic loss ratio on those policies was 116%. The 97% not included in that group, the historical loss ratio was 50%.
Then to add more granularity, of the 3% of the policies that had the 116%, 30% of those accounts are loss-free.
So the approach that we are taking is to identify the policies that the model and our experience tells us need the most rate, and in a somewhat surgical approach go to our agencies, identify those accounts that we deem to be under-priced and take aggressive action.
Price is an important lever to pull, but as Steve mentioned, a lot of the other initiatives that we're in the middle of that we think are going to help us are going to improve the loss ratio as well. He mentioned in claims, and I'm sorry to get long-winded about it but I think this tells a bigger story. On the workers' comp claims, we have a call center now where claims are called in direct to the company, we've reduced in two years, less than two years, the number of days between the date of loss and the date of report from eight to four. That's a significant improvement; that reduces our cost. We have more claims workers' comp claims specialists out in the field. Our medical bill repricing is taking hold. Loss control department has grown from 54 individuals to 69. So there are a variety of things that we are doing, price being one of the important ones, that we think we're going to continue to improve the loss ratio.
Michael Zaremski - Analyst
You don't mind if I interject on workers' comp then, we've been hearing about price increases. You guys, are you seeing anything in terms of frequency and do you feel confident that you'll get price increases in workers' comp, which has been an issue?
J.F. Scherer - EVP Sales & Marketing
On pricing, workers' comp pricing is leading the way for us. We're having a lot of success and improvement in our workers' comp pricing. As far as frequency is concerned, we're continuing to see -- I'll let Martin Mullen, our chief claims officer, comment on the frequency, but that's I think pretty stable.
Martin Mullen - Chief Claims Officer
Thanks J.F. Actually, through nine months we are down on new claim activity 7% through the same period in 2010.
Michael Zaremski - Analyst
Thank you.
Steven Johnston - President, CEO
I might add just a little bit on to Marty's, too, right on with the lower claims on a year-to-date basis, we do have a little bit of cyclicality in terms of the comp claims. Historically, the third quarter is always high for the number of claims as we think the business activity with a lot of our customers or contractors I guess specifically in the summer months is higher, so the overall trend is definitely favorable as Marty described. There is a little bit of cyclicality in the third quarter that we see.
Michael Zaremski - Analyst
Thanks for the color.
Operator
Vincent DeAugustino, Stifel Nicolaus.
Vincent DeAugustino - Analyst
Good morning everyone. I'd just like to I guess first start off with a capital management question and then hit a follow-up if I may. I guess looking at the three senior debt issues that you have and given current low interest rates out there, is there any opportunity to maybe restructure that debt either in terms of duration or just refinancing to capture some interest rate savings there, or is that just not that easy?
Michael Sewell - CFO
It's probably not -- this is Michael Sewell. It's probably not necessarily that easy, but we have been looking at that. It's what we've got out there right now is there is really non-callable, so it would be very difficult to bring that in. But we do look, as we're evaluating our capital needs, whether or not we would want to borrow long-term funds, short-term funds, or need anything.
So as you heard in my prepared remarks, we did borrow some on our line of credit, the short-term borrowing. The current rates are very favorable for us, and we put that mainly to use with the share buybacks. So we felt that was prudent, but we're looking at that and considering it throughout each quarter.
Vincent DeAugustino - Analyst
Since you brought it up, in terms of the buybacks, just in terms of understanding that Cincinnati is probably one of the more over-capitalized insurers out there, I'm curious why not I guess use cash to get those done? Then I guess also with the buybacks, 3Q '11 certainly provided a good buying opportunity in terms of the price. But I'm just curious if that was the extent of it or if buybacks would likely be a tool that we could see, obviously given the conditions in the markets?
Michael Sewell - CFO
That is something we're consistently looking at. We made the decision in the third quarter to basically return some of that capital, $30 million worth, and we felt that was prudent at that time. Whether or not we will continue that, we would be looking at that from a quarter-to-quarter basis. We do talk about that amongst the senior management team and get advice from the board. And so we will be considering it in the future, don't know if we'll do it. I don't know, Steve, if you have any additional comments.
Steven Johnston - President, CEO
I agree with you Mike. I guess the only additional color I'd throw in is we did, in addition to the dividend, buy $30 million in a period where we're experiencing really record level of catastrophe losses. So I think it agrees with the point you're making that we are strongly capitalized and even in such an environment are in a position to repurchase shares.
Vincent DeAugustino - Analyst
That's great. If I could slip one in there, a follow-up. Looking at workers' compensation and commercial casualty lines on an ex-cat, ex-reserve development basis on the loss ratio, it looks like there's some year-over-year improvement there for those two important lines. I'm curious if you have any sense of the factors driving that. For example, maybe half is driven by market forces and the other half driven by the underwriting actions that you've taken, that sort of type framework, if you had any sense.
J.F. Scherer - EVP Sales & Marketing
This is J.F. again. I went through a couple of items just previously in terms of particularly our workers' comp line, where we think we have contribution on the claims. We believe that's a fairly significant reason for the improvement. Between claims enhancements and loss control initiatives that we have in both of those lines, those are both adding to the improvement in loss ratio. We can't understate the value of the modeling that we're using right now as well. That's guiding our underwriters to more pricing precision, greater confidence to press for pricing increases on certain accounts. Three years ago, we didn't have that tool available to us. It's clear that that's improving our results.
Vincent DeAugustino - Analyst
So you would be safe to say that you'd probably expect the majority of that to be from active management on your guys' part as opposed to market forces in terms of price and loss cost?
J.F. Scherer - EVP Sales & Marketing
Absolutely. When I mentioned a few minutes ago about the 3% of the policies, that's a good example in our view that 97% of our policies are really in good shape. That's a fairly low percentage. It's safe to say we're not going to get some modest increases on those as well. But we're taking I think a real aggressive approach in a lot of areas that we weren't taking several years ago.
Steven Johnston - President, CEO
This is Steve. Just to tie on a little bit there, as we look at the segmenting of the risks within comp, for those that we feel have the highest expectation of loss with our new pricing models, we're getting about five times the rate increase on those risks that we are on those that have the better expectation for lower losses.
Vincent DeAugustino - Analyst
That's really great. Thanks for answering all my questions.
Operator
Joshua Shanker, Deutsche Bank.
Joshua Shanker - Analyst
Good morning everyone. I was wondering a little bit more on workers' comp, trying to understand how the math works a little bit. Obviously, you're seeing some improvement on the accident year combined ratio here. You're also giving a lot of favorable development. Then we go back a couple of years where the ratios were very good but you were having unfavorable development. Can we talk about, let's say, the years that are being reserved for? I presume you're adding a cushion for stuff you're writing today. How did the different accident year sort of hash out in thinking about where the movements are coming from?
Steven Johnston - President, CEO
This is Steve. I'm not sure I'm quite up to speed with the question. Were you asking from which years, which accident years, where we've seen the favorable development this time?
Joshua Shanker - Analyst
To some extent, but also pointing out that it's a line that you've had some problems that you're restructuring, but there's also a significant amount of favorable development coming out of it simultaneously. So I'm just trying to reconcile those two things and understand the different years and how things have sort of evolved there.
Steven Johnston - President, CEO
I'm with you now. We do feel that it's -- the main point to make is that we are consistent in our reserving approach. We did increase reserves back in 2009. We think we were ahead of the curve in terms of recognizing that workers' comp could be an issue. We got our reserves up there, and so now we are seeing favorable development on that, and again through very consistent process. We're getting it across a number of the accident years. As we look at the development, I can't say that it's the new years, the old years. To the extent we get some development from the more recent years, it's just because there's more dollars up in an immature year.
I guess the key point to get across is that we're being consistent in our approach. We're not playing any games to try to take reserves out in a soft market and put them back in in a hard market. It's a very consistent and systematic approach across time.
Joshua Shanker - Analyst
Another way, which years do you feel that pricing has not been adequate? Where does it turn in your history on that line, where you started having net unfavorable developments, I guess -- that was gross or that was more than the net favorable I guess?
Steven Johnston - President, CEO
I guess I don't know at what point we were negative. I kind of hate to say it, but we're living in the present, we're looking forward, and feeling that right now we are getting rate in excess of loss cost trends and that it is showing up in the favorable movement in our accident year comp results.
Joshua Shanker - Analyst
Along those lines on the prior question that you were speaking more generally about the business, you were saying that your rate increases are keeping pace with loss cost trends. Is that even, or do you think that they are in excess or where do you stand on your forecast on loss trends?
Steven Johnston - President, CEO
Actually I think -- I hope I said it, that I think we are actually ahead of making ground on, our rates right now are in excess, we feel [are] the loss cost trends.
Joshua Shanker - Analyst
Okay, thank you very much.
Operator
Matthew Rohrmann, KBW.
Matthew Rohrmann - Analyst
Good morning. I just wanted to touch quickly back on pricing. Obviously, the last couple of quarters, we've seen some more positive commentary, of course on personal lines for obvious reasons. But it seems like commercial lines and E&S, things have been moving in the right direction. Steve, I was wondering if you could kind of talk, maybe line of business, just about where you're seeing the pockets of strength as opposed to weakness, and has the dynamic between new and renewal business changed at all?
Steven Johnston - President, CEO
I might ask J.F. to take a swing at this one.
J.F. Scherer - EVP Sales & Marketing
As far as line of business is concerned, as we mentioned, workers' comp is leading the way as far as pricing increases, net rate increases. Every single line, all of our lines, showed a positive movement. As we look into the fourth quarter on policies that we've already issued or quoted, we do see an acceleration of the improvement in pricing.
So I guess I want to make sure I answer your question, but I think across all lines, we're seeing improved levels. We did introduce, early in the third quarter, late in the second quarter, the predictive modeling and pricing guidance in our casualty, property and auto lines. I would suspect that will also help us accelerate some of the pricing increases that we're going to see moving forward.
So did I touch all that you were asking?
Matthew Rohrmann - Analyst
Thanks very much. Appreciate it, guys.
Operator
Paul Newsome, Sandler O'Neill.
Paul Newsome - Analyst
Thank you and good morning everyone. I have two separate questions. One is on the competitive front. Usually, when you see renewal price increases or rates increases at all, there is someone else backing out of the market. Who do you think or can you characterize who is less competitive now than they were, say, six months ago?
Steven Johnston - President, CEO
This is Steve. I'll take -- I don't know how much of a shot it is. I don't see, in our discussion with agents, a particular name to give to you. I think everybody has their own unique strategy, and we have ours. I'm not aware of any particular competitors that I would call to as becoming less competitive, but I would ask to see if J.F. or anybody else in the room has a different opinion.
J.F. Scherer - EVP Sales & Marketing
No, I wouldn't contrast national to regional. I think that's the way Steve described it. The best way I can -- every single carrier is trying to be as surgical as they can. We don't see the carnivorous activity in the new business area. I think our agents aren't feeling that. The instance of one-off extreme examples on the new business side where there's aggressive pricing has subsided a bit. So it's -- and from our standpoint, from our standpoint, a lot of our new business activity is coming from newer agencies, newer states, so that's expected. We would expect that to happen. So it's -- I really can't name anyone either.
Paul Newsome - Analyst
My second question is an investment question. I'd like to see if we can get a handle on just how much of the fixed income portfolio may be rolling off in the next year or so, and what could that do to investment returns on the fixed income book as we -- given the lower interest rate environment?
Martin Hollenbeck - SVP
It's Martin Hollenbeck. For the remainder of 2011, that would be fourth quarter, about 1.3% of our fixed portfolio will roll off at a 5.1% book yield. In 2012, it's about 5.7% and a 5.4% book yield. To give you one more year, 2013 8.5% at 4.7%. So we are -- reinvestment rates right now are actually at lower rates. We've been losing probably on average 8 to 9 basis points a quarter over the last 2.5 years in book yield, to give you an idea of the run rate.
Paul Newsome - Analyst
Terrific. Thank you very much.
Operator
Douglas Mewhirter, RBC Capital Markets.
Douglas Mewhirter - Analyst
Good morning. I have two questions. The first, could you, J.F. or Steven, maybe comment on maybe the demand side for -- on your commercial customers. Are you seeing favorable trends in audit and return premiums? Are you seeing more -- what kind of unit growth trends are you seeing, given that your commercial policies are somewhat tied to economic activity?
Steven Johnston - President, CEO
Good question. This is Steve. I'll give the number and then turn it to J.F. for the color. But we are seeing favorable movement there, and the increase in audit premium contributed about $8 million to our premium this quarter.
J.F. Scherer - EVP Sales & Marketing
I guess just by way of taking a look at our book of business, a substantial amount of that is in the construction area. So in terms of how we're viewing the marketplace, construction is not particularly recovering, so in terms of any increase in unit counts or payrolls or sales, we're not seeing it in the construction area. We are seeing it in the manufacturing area. We're a player in the more light manufacturing, so there is some improvement there. But for states like Texas and some areas where there's slightly more government spending, we're not seeing a lot of increased demand.
Douglas Mewhirter - Analyst
Thanks, that's helpful. My second question, you may have mentioned it in your opening remarks or your release. But did you -- what was your net agency appointments this quarter for the number of agencies?
J.F. Scherer - EVP Sales & Marketing
Our goal this year is 120; I believe we're at 101 through the third quarter this year. And so just by way of a little bit of commentary on that, I'd like to say we'll finish the year at 121. 23 of those will be in new states. We've done a fairly good job in Texas, Colorado and Oregon, in adding agencies there, but 78 will also come from what we would consider to be established states. But as Steve said in his opening remarks, we consider it to be under-served. So if you will, we not only are expanding into newer areas but we're also refreshing our agency plant as needed throughout the country.
Douglas Mewhirter - Analyst
Okay, thanks. That's all my questions.
Operator
(Operator Instructions). Ian Gutterman, Adage capital.
Ian Gutterman - Analyst
I had follow-ups on a couple of things. The earlier question about non-cat weather on the personal lines, I think you gave year-to-date. Do you have that for the quarter?
Steven Johnston - President, CEO
No, I don't have it for the quarter. I don't know if anybody else in the room has it. I have it on a year-to-date basis but not for the quarter.
Ian Gutterman - Analyst
The reason I was asking is what I'm looking at your homeowners loss ratios, ex-development, ex-cats, for all of last year and the first quarter this year, it was roughly around a 70, and that went up to a 98 last quarter and 86 this quarter. I'm wondering why there's been such a stark upwards movement the last two quarters ex the cats.
Steven Johnston - President, CEO
Yes, let me just -- the way I look at it is comparing the full year 2010 to 2011. I think explaining that -- and that's kind of why I had the full year or the year-to-date number of 2.8 on the ex-cat, also from our reinstatement premiums, that's an additional 2.4 points. Now, this is for the entire personal lines segment, not just homeowners. I think, if we look at it in that regard, is where we see that we're -- it's been a tough year. It's been a tough year for personal lines, but I think when you consider both of those factors, the reinstatement premium at 2.4 points, the ex-cat weather at 2.8 points, it puts us in a pretty good position. I think more important and again being forward-looking is we file these personal lines rate changes this fall, building in considerable cat load. I think it's about 26 loss ratio points on the homeowners line. We feel we're going to be at a run rate where our homeowners rates will be sufficient to get us to 100 combined ratio on a go-forward basis, on a written basis. So that's the way we're looking at personal lines at this time.
Ian Gutterman - Analyst
That's helpful. Also, on the new business, you made the comment about -- in the press release -- about the growth from the agent side in the last year, which is obviously a good sign, but if I sort of backed it out and applied new business from the older agents, it was down in the quarter. I don't recall that in the past. Has there been a decline at the older agents, and what might be driving that?
J.F. Scherer - EVP Sales & Marketing
Hold on just a second, and I'll get the information for you. No, In fact, this quarter was actually a pretty decent quarter as far as new business coming from existing agencies. We had, from our established states, an 8% increase in new business, the 32 what we would call established states, then from the newer states, a 19.7% increase. So we're satisfied across the board with how things are going.
Ian Gutterman - Analyst
Great. This is my last one as far as the nascent signs of better pricing. Is there anything you've seen from a type of account or whether it's package versus monoline, or three year versus one year, any sort of trends popping up or is it more broad-based?
J.F. Scherer - EVP Sales & Marketing
I think is broad-based. I don't doubt for a minute though that -- and we're -- as we use our three-year policy in this marketplace where there is a recognition I think in the marketplace that rates are going to start rising, we're taking a dual approach on our pricing where we'll offer a one-year policy price and then a much more aggressive -- by that I mean a higher price on three-year policies. So I do think that the advantage we enjoy with our three-year policy will probably benefit us as time goes on, as far as new business is concerned.
Ian Gutterman - Analyst
Is that differential wider than normal then? Because that was going to be my follow-up -- was are there any signs that agents were going to start trying to lock in those three-year policies before rates move up?
J.F. Scherer - EVP Sales & Marketing
The differential between one-year and three-year pricing for us is wider than normal.
Ian Gutterman - Analyst
It is (multiple speakers)
J.F. Scherer - EVP Sales & Marketing
Yes, I do think agents will start trying to lock-in.
Ian Gutterman - Analyst
Got it. Great. Thank you.
Operator
Vincent DeAugustino, Stifel Nicolaus.
Vincent DeAugustino - Analyst
Good morning again. Just one follow-up. Apologies if I missed this. But in terms of the FASB DAC guidance from the 10-Q, it looked like the book value per share impact should be limited to about $0.15 to $0.30 if I'm thinking about that correctly.
Michael Sewell - CFO
This is Michael Sewell. That's correct. We really don't think it's going to really have a material impact.
Vincent DeAugustino - Analyst
That's all I needed to know. Thanks much.
Operator
There are no further questions at this time. I turn the call back over to the presenters.
Steven Johnston - President, CEO
Thank you for listening to our long-term perspective and how our agent-centered business model and our investment approach build value over the long term. We look forward to speaking with you again on the fourth-quarter call. Have a great day.
Operator
This concludes today's conference call. You may now disconnect.