切遲杜威 (CHD) 2018 Q1 法說會逐字稿

Good day, ladies and gentlemen, and welcome to the Church & Dwight First Quarter 2018 Earnings Conference Call.

Before we begin, I have been asked to remind you that on this call, the company's management may make forward-looking statements regarding, among other things, the company's financial objectives and forecasts. These statements are subject to risks and uncertainties and other factors that are described in detail in the company's SEC filings. As a reminder, this call is being recorded.

I would now like to introduce your host for today's call, Mr. Matt Farrell, Chief Executive Officer of Church & Dwight. Please go ahead, sir.

Okay. Good morning, everyone. Thanks for joining us today. I'm going to provide some color on the quarter, then I'll turn the call over to Rick Dierker, our CFO. And when Rick's finished, we'll open up the call for questions.

So Q1 was an outstanding quarter for our company, and there's lots of good news. Our reported growth was 14.7%, which reflects the Waterpik acquisition and strong organic growth. Organic sales growth of 3.8% exceeded our outlook of approximately 2%, and we also exceeded our EPS outlook. In the U.S., organic sales grew 3.6%, with 5.3% volume growth.

I'm going to take a few minutes on the environment. It's instructive to take a moment to look at our playing field and see just how good the results are in Q1, despite what you're hearing about the environment. Of the 14 primary categories in which we compete, 10 of the 14 grew consumption year-over-year. More than half of those categories grew at 3% or better. We have low exposure to private label relative to our peers, which contributes to our success.

And with respect to the pricing environment, 8 of our 11 power brands had flat or lower percentage of products sold on promotion in Q1 2018 compared to Q1 2017, and still we grew. Most important, 10 of our 11 power brands grew or maintained share in the quarter. 8 of the 11 grew share, so we are winning in the marketplace.

This signals the relevance and long-term health of our brands, which is grounded in innovation, and gives us confidence in our long-term algorithm to grow our U.S. business by 2% annually, and we expect to exceed that goal this year.

Now let's take a look at a few categories. In liquid detergent, which accounts for almost 3/4 of the category, ARM & HAMMER liquid share hit a 12.2% share, our second highest quarterly share ever. Q1 is the 33rd consecutive quarter or more, and there will be 8 years of continued share growth.

Turning to cat litter. The clumping cat litter category grew 3% in Q1. ARM & HAMMER litter grew faster than the category and consequently grew share. In VMS, consumption was up for both VITAFUSION and L'IL CRITTERS. Two key drivers were our new ad campaign, which drove online sales up significantly; and of course, the flu season, which drove sales of VITAFUSION Power C and L'IL CRITTERS Immune C.

Dry shampoo consumption grew 32% in Q1, and dry shampoo is now a $170 million category in the U.S. Our BATISTE brand grew consumption 50%, 5-0, and now commands a 33% share of that category. We have launched new variants to continue to broaden our line, and BATISTE continues to be the #1 dry shampoo in the world.

Our International Consumer business delivered 6.8% organic growth. International has emerged as a growth driver for our company over the past 4 years. The investments that we made in new leadership, regional hubs and our brand focus have been paying off. International markets are a positive for Church & Dwight, unlike many of our peers. Our algorithm is 6% annual organic growth for the international business, and we expect to meet or beat that number in 2018. And by the way, our global consumer online sales continues to grow and is now in excess of 5% of sales.

Turning to Specialty Products. Q1 was a challenging quarter for us. Our animal productivity business saw a decline in demand due to low milk prices and higher feed costs. There is a silver lining, though. The acquisitions that we've made over the past couple of years, which got us into the poultry business, have reduced our dependence on the dairy economy.

If you went back a couple of years when we saw a similar decline in milk prices, sales declined approximately 5%. This quarter, the business declined less than 1%. So we continue to have confidence in our 5% long-term growth algorithm for this business, and we believe our diversification moves are working.

Turning to innovation. Innovation continues to be a big driver of our success. We have new products shipping in several categories. We launched ARM & HAMMER CLUMP & SEAL lightweight unscented cat litter with guaranteed 7-day odor control, which builds on the success of our CLUMP & SEAL franchise. We expanded our ODOR BLASTERS laundry platform, leveraging technology that helps eliminate tough odors. We introduced new VITAFUSION and L'IL CRITTERS probiotics gummy vitamins, which support digestive health.

Waterpik launched a really cool product, a water flosser to restore whiteness while flossing with the new infuser technology. TROJAN has launched NIRVANA, which is an assortment of sensation condoms in an exclusive package design. And finally, BATISTE continues to expand distribution with 3 unique fragrances, leveraging its 2017 growth and our #1 U.S. share position.

Now finally, Waterpik. Waterpik joined the Church & Dwight family last August. At the time, we had expectations that the business would grow faster than our evergreen target of 3%. The business is performing extremely well, and we now expect high single-digit sales growth in 2018.

Last year, we found that the business is responsive to advertising, and we expect to continue to invest. Previously, it was largely an unadvertised business. The power of the combination of the Waterpik and Church & Dwight teams is evident. We look at Waterpik as a global opportunity. We are laying the groundwork to sustain a strong growth rate in the future, particularly in international markets where household penetration is much lower than the U.S.

So just to wrap it up. We're off to a great start this year. We continue to outperform the market because we have brands consumers love, we have the right strategies to grow and our people make Church & Dwight a great place to work.

Next up is Rick to give you details of our first quarter results and the outlook for Q2 and the full year.

Thank you, Matt, and good morning, everybody. I will start with EPS. First quarter adjusted EPS was $0.63 per share compared to $0.52 in 2017, up 24%. The $0.63 was better than our $0.61 outlook, largely due to our stronger-than-anticipated top line.

Reported revenues were up 14.7% to $1 billion. Organic sales were 3 -- were up 3.8%, exceeding our Q1 outlook of approximately 2%. The organic sales beat was driven by our Domestic and International Consumer business. We are extremely pleased with our strong volume growth domestically of 5.3%. And as expected, our negative price mix continues to move in the right direction, and we expect that improvement to continue as we move through the year.

Now let's review the segments. Consumer Domestic business' organic sales increased by 3.6%, primarily due to ARM & HAMMER liquid and unit dose laundry detergent, ARM & HAMMER cat litter, OxiClean stain fighters, BATISTE dry shampoo and VITAFUSION, L'IL CRITTERS gummy vitamins.

International organic growth was up 6.8%, driven largely by OxiClean in the export business, STERIMAR, ARM & HAMMER toothpaste and OxiClean in Mexico, and FEMFRESH and BATISTE in Australia.

For our Specialty Products division, organic sales declined less than 1% due to lower volume. The U.S. dairy industry demand has significantly reduced due to low milk prices, as Matt mentioned, but our recent acquisitions continue to reduce volatility. For the full year, we now expect this business to be flat.

Turning now to gross margin. Our adjusted first quarter gross margin was 44.9%, an 80 basis point decrease from a year ago. The Q1 decrease was primarily driven from higher commodities.

Now for the full year, gross margin is expected to be down 80 basis points. It's really 3 primary drivers: incremental commodity headwinds are worth around 40 basis points; incremental transportation costs of around 10 basis points; and negative brand mix as our household business continues to grow faster than our PC business. The good news is that we are now 85% hedged, so there's not a lot of volatility remaining.

Moving now to marketing. Marketing as a percent of revenue was 9.9%, which was down 40 basis points year-over-year. If we exclude our recent acquisitions, marketing was actually up 20 basis points to 10.5%.

For SG&A, Q1 SG&A increased 50 basis points year-over-year. Excluding acquisition and amortization, SG&A as a percentage of net sales remained essentially flat at 12.8%.

And the operating profit, the adjusted operating margin for the quarter was 21.9%. Other expense was $19.6 million, which was a $13.7 million change year-over-year, largely due to $21.7 million of interest expense due to our higher debt levels.

Next is income tax. Our effective rate for the quarter was 21.4% on an adjusted basis compared to 30.9% in 2017. We expect the full year rate to be between 24% and 25%.

And now to cash. We had a strong cash flow quarter. We generated $155 million of net cash for the quarter, $24 million increase from the same quarter a year ago, largely due to higher cash earnings and lower working capital.

So in conclusion, the first quarter highlights include 3.8% organic, which translated into reported EPS growth of 24%.

Turning to the second quarter outlook. We expect Q2 organic sales growth of approximately 3%. We expect second quarter earnings per share of approximately $0.46, a 59% reported increase year-over-year or a 12% increase on an adjusted basis.

One note on SG&A for Q2. It's going to be a bit higher as we have our acquisition impact, like you saw in Q1, but also investment spending kicking in, Germany and international headcount, plus incremental R&D spending.

And now turning to full year. To summarize our thinking, we now expect organic sales to exceed 3% and reported growth of approximately 9%, which offsets the headwinds we discussed on gross margin. Our full year marketing as a percent of sales was down a little bit for the company due to improved Waterpik top line performance and our small SPD acquisitions, both of which have low or no marketing associated with them.

We continue to expect EPS to be $2.24 to $2.28 per share or adjusted EPS growth of 16% to 18%, which is top-tier among the entire industry. And finally, turning to cash, we expect cash from ops to exceed $680 million.

And with that, we'll turn it back over to you guys so Matt and I can answer any questions.

(Operator Instructions) Our first question comes from Rupesh Parikh with Oppenheimer.

This is actually Erica Eiler on for Rupesh. So I wanted to -- you talked about your expectations for unfavorable product mix and pricing continuing to improve from here. I'm just curious what is driving that, if you could provide a little more color there.

Yes. Hey, Erica, it's Rick. I would tell you, for context, if you think back, in 2017, we had some big negative price mix in our domestic business. Remember for the full year, we were down 320 basis points. In Q4, we were down 130 basis points. And now in Q1, we're down 170, so mitigated from 2017.

We're always going to have some negative price mix. I think over the last 5 years, we've averaged around a 120 basis point drag. That's just the nature of our business. But the good news is, as some of the trade optimization, some of the couponing is reduced over the year, that's really what's driving improvement in negative price mix. We also have -- our personal care business this year is doing a little bit better than a year ago.

That's very helpful. And then just staying along the lines of pricing, are there any signs out there yet of others attempting to take price? And are you expecting pricing to be a bigger contributor later in the year?

Yes. Hey, this is Matt. As everybody knows, commodities and transportation costs are rising. That's tempering the appetite to compete on price. Of course, to take price typically you need a strong position in the category and a cost story to the retailers. So an example would be condoms where we have a [70%] share, and latex costs would be important to that category.

As Rick said, we think that price mix is going to improve from here out, from Q2, 3 and 4, for 2 reasons. One is trade optimization plans, and we have less couponing planned for the year. But as you've heard us say more recently at CAGNY and at the stock exchange, pricing is difficult to take in this environment. But to the extent that we would be taking price, we wouldn't be telegraphing that on a call.

Our next question comes from Kevin Grundy with Jefferies.

Matt, just a quick follow-up there on the pricing discussion. So Clorox sounded pretty good, better than most, I think, this earnings season so far with respect to the ability to take pricing. So understanding this is you guys lead in baking soda and contraceptives, but -- and the cat litter business is a big business for you guys, obviously, and they talked about taking pricing there.

Is it fair to assume then, I guess, that you guys will follow if they take pricing? Number one. Number two, is there any benefit from that in the guidance? Just so we're clear.

Yes, this is probably why the General Counsel always sits with us when we're on these [earnings] calls, holding up a big sign saying no. So Kevin, the reality is, yes, we're aware of what Clorox said with respect to the litter category. So that obviously is just a data point that we would have with respect to what actions we would take. But we wouldn't comment right now what we plan to do or not do.

And there's lots of ways to get price. As I mentioned, there's trade optimization. There's also less couponing. There's also pack sizes and how much product you put in the pack. So there's lots of ways to do that without messing with the list pricing. But we wouldn't go any further on that question with respect to the litter category.

Yes. And I would just also add to that, right, we had minus 1.7% drag from price mix, but we had strong volume growth, right, in excess of 5%. So that equation works pretty well.

Matt, just to stick with the pricing piece. Is it your sense the tenor of these conversations now that retailers are starting to let up because the narrative that's out there is that pricing is constrained and the model is broken for staples companies? Is your sense now that that's misplaced, maybe the market has run too far to one side of the boat and that pricing will be available where you're leading in with innovation?

No. I would say that if you talked to our sales guys, they'll say it's no easier to take price now than it has been in the past. You have to be able to take it selectively, so to the extent that you have a really good cost story. But I wouldn't say right now that the dam has broke, and now the retailers are open arms with respect to price increases.

And the other good news there is when we do launch new products, they're typically accretive, right? Our SLIDE product for litter is an example of just great innovation, and it's accretive to margins. So that's the other end of the spectrum.

Okay. If I could just slip in one more. Just on the Waterpik business, which seems like it's on fire, high single-digit growth. And that's all presumably domestic at this point without you guys really leaning in on the international expansion piece. So a couple of questions there, Matt.

How sustainable is the high single-digit growth domestically? And then number two, what's sort of the time line to extend the business potentially internationally as well? Because it seems like that could be a real contributor to growth looking out to 2019 as this moves into organic. And I can pass it on after that.

Actually, international business is rocking, Kevin. So we got after that immediately in the second half of 2017. So that's one of the reasons for the high single-digits growth rate. So -- and as far as, do we think it's sustainable? I mean, we would think it's sustainable at least through 2019. We wouldn't want to go much further out than that.

Yes. And just to add to that, by August 1, international Waterpik and consumer and Church & Dwight will be fully integrated.

Our next question comes from Bonnie Herzog with Wells Fargo.

I had a question on your organic sales growth. You guys took up your guidance for FY '18 just slightly, but your Q1 sales came in quite a bit better than you expected. So could you give us a sense as to how much of your improved full year outlook reflects some of the strength in Q1, and whether this means you're likely to see moderating growth, particularly in the back half of the year?

Yes, no, Bonnie, that's a fair question, it's Rick. We did exceed our expectations in Q1. I'd say, on average, the -- Q1, we were 3.8% organic and we said 3% in Q2, so on average, it's about 3.5%. And so that would imply that it's slightly lower than 3% in the second half. But if you look at it on a stacked basis on a 2-year basis, we're around 6%, a solid 6% or so as you go through each of the quarters. So I think part of it is just a comp story, but we think the core business is doing great throughout the year.

Okay, that helps. And then a second question on freight. Freight costs -- not surprised that they were a headwind for you guys this quarter. But given the magnitude of the increase in freight and what we've seen across the sector, could you guys give us a sense as to some of the levers maybe you can potentially pull to reduce any freight costs you might have in the near term and then even more significantly over the long term?

Yes, Bonnie, it's Rick again. I would say, in general, transportation, and you know this very well, across the industry has been a big headwind. For us, it hasn't been as big of a headwind.

I think we do have some things to our advantage, like we do have dedicated carriers for a large bulk of our network. We do have multiple sites that produce and ship products like, as an example, laundry detergent is made in 3 places throughout the country, right, and that helps. We do have some customers that do pick up.

So by and large, we have great partners as well. We added some of our key partners in this month. And we always try to find a way for us to invest correctly, so it's optimizing kind of our productivity program, even goes all the way through our transportation network.

Yes. And Bonnie, I would add to that. You may remember us talking about this, so we got out ahead of this in the second half of 2017 with our partners. And consequently, we probably don't buy as much on spot market as some of our peers because of the great partners that we have.

Our next question comes from Bill Chappell with SunTrust.

I just wanted to touch base on your comment of, like, I think it was 8 out of 11 categories had lower promos this quarter versus a year ago. And just trying to understand, is that a trend? Is that more reflective of last year? Was it hyper-promotional, especially in detergent?

Is that a way we look at it as a way to kind of affect price increase by having lower trade promotions for the rest of the year? Just trying to understand that. And also, I assume that had some benefit to gross margin. Is that sustainable in terms of keeping gross margin from falling too far?

Well, Bill, if you think about those 14 categories, 9 of them are personal care, and personal care is not as heavily promoted as household. So if you thought about where is the -- so what are the 3 that are not lower year-over-year? Laundry would be one of them. So the laundry category was -- grew 0.6% in the quarter.

We had a great quarter. ARM & HAMMER grew 9% consumption, and the good news is XTRA was -- grew with the category and had flat share. So the category, that one was way more promotional year-over-year. So sold-on deal in laundry was up 400 basis points, and that was largely driven by Tide and Persil, and they were both up well over 400 basis points sold-on deal.

We, on the other hand, were up 200 basis points, so we were essentially on the sidelines in comparison to those guys. But back to the original comment, the -- because we're in personal care and it's less promoted, it's really the household side of the house that you have to watch more carefully.

Got it. So it's not something, as we look for the remainder of the year -- that should be fairly stable? I mean, you don't expect promotion levels to be -- tick back up?

No, we think it's going to be fairly stable, Bill. And the example in Q1, the promotional category that was up slightly was laundry, and that was already accounted for in our Q1 gross margin and our outlook. But we think that, overall, it's a great trend. Most of the businesses in which we compete are not as promotional. And we think that's really true for the company from a portfolio perspective versus our peers.

And that's why Rick was saying the average price mix for the last 5 years is 1.2%. So yes, and that's generally driven by the household side of the business.

And then switching to international, I mean, how did that play out this year, which you had kind of talked about at the Analyst Day was a lot of initiatives, a lot of things that were kicking in, a lot of new product launches. So it would seem that it could accelerate from here? I understand 6.8% is still a great growth number, but is that the fair way to look at it? There's still more to come?

So Bill, you're not disappointed with 6.8%, are you?

I didn't say that. I just said it's a nice number.

Yes. Well, look, we got a 6% algorithm and we just think it's sustainable. Think of all the things that we've done. We've expanded by establishing an office in Panama and Singapore. It's certainly benefiting our export business. We opened a new subsidiary in Germany, which -- so we hadn't been there previously. And we've just got way more focus, got great people in there, and we think we're going to hit 6% or better for the year.

Our next question comes from Lauren Lieberman with Barclays.

Just wanted to talk a little more about international again. First is just price mix was really strong in the quarter. So any color you could add there, if it's geographic mix, pricing, what was sort of driving that?

And then also, I think if I recall correctly, Mexico is a good-sized business for you. We've heard kind of mixed reports from other companies about sort of the Mexican consumer resilient in a slower economy. So anything you could offer to some of the Mexico portion of that business would be great.

Yes, I'll start with Mexico. So Mexico has been just a fabulous business for us for the last few years, and they've been growing double digit. And I think that's as a result of a lot of the focus that we have down there. And we have both household products and personal care products. And I think it's a question of execution, Lauren, for us in Mexico. And so we have -- again, expect double-digit growth through Mexico this year. So it's been a great story for us.

Yes. And as for the positive price mix for international business, you're right, it is a little bit outsized. There's 3 things. One is Mexico had some good price increases that are going through. Number two is the PC brand mix is also very strong for that business. And then number three, as we go direct to Germany and take the distributor margin in effect, that's a good guide from a price mix perspective.

Okay. So we can look at price mix being a pretty healthy contributor to that business for the balance of the year?

Yes.

Okay, great. And then just final thing is I wanted to confirm that tax rate for the full year guidance is unchanged.

Correct, 24% to 25%.

Our next question comes from Joe Altobello with Raymond James.

So I just want to follow up on Lauren's question and ask it maybe a different way, sort of glass half empty. If you look at international, that's always been volume-driven. This quarter was sort of price mix-driven, was a bit of a slowdown in volumes. Was that because of the price increases in Mexico, at least in part?

Yes, I think price -- I don't want to repeat what Rick said, but yes, that was definitely an element in the first quarter.

Okay. But going forward, I mean, how do you see the composition of that growth? Is it still going to be more volume-driven?

Yes, over the long term, of course. Just like our core consumer business, it's largely volume-driven. I think this year, there's a piece of it because when we go direct, we take out the distributor margin, like I mentioned. And international business does -- is able to take price globally pretty well, too. But in general, it's a volume-driven business with a little bit of price.

Okay. And then just on gross margin, Rick, I just want to clarify something you said earlier. You said transition commodities were an additional 50 basis points, right, because I think in February, you told us that that would be a headwind of 50 to 70.

Yes, that's right. I think there's a -- yes, it's an incremental hit. So now today, I would say the full year drag from commodities is around 80 basis points. The drag from distribution is around 20 basis points, so 100 basis points all-in from those 2 things.

Okay. And one of the planned offsets was the mix between personal care and household. And it sounds like that's not happening, at least the way you guys expect. So curious what was going on there.

Yes, I think it's more a net good news than anything. Our personal care business, this is the second quarter in a row that we have growth, so that's a great thing organically. It kind of turned around from 2017. It's just our household business is growing even faster than we expected. And so that's part of the reason we raised the reported outlook and the organic outlook.

Our next question comes from Andrea Teixeira with JPMorgan.

So I'd like to please zoom in in the laundry business. So I appreciate the comments before. But as we saw in the tracker channels, it seems as if you picked up share from a competitor who had some supply chain transitions during the quarter. And at least, as we look in the Wall Street version of Nielsen, so we see them gaining share, but you said flat.

So part of the question is, is it true that you gained share in the tracked channels but not broadly? So does that imply that the other top 2 competitors are gaining share online? So -- and then how are you thinking about the competitive environment in laundry?

And you said -- I mean, just trying to mosaic what you said in terms of the fact that you had some pickup in items sold on promo during the quarter. So how are you seeing and how are you embedding on the guidance in terms of the competitive environment and specifically in laundry?

Yes. I just want to be clear that we had a smoking quarter in laundry, smoking. I mean the category grew 60 bps, and ARM & HAMMER laundry grew 8.9%. OxiClean liquid laundry detergent consumption grew 30%. And XTRA, for the first time, held share in quite a while. So all 3 brands showed up in Q1.

So we had a fabulous quarter from a share perspective. And we didn't spend to get it, unlike our competitors. So like I said before, the sold-on deal was far more promotional this year than last year first quarter, up 400 basis points, and that's all Henkel and P&G. So we were...

Yes, so -- sorry to interrupt. I was just trying to clarify because I thought you said something about shares were flat. So I was actually surprised because we saw shares going up. So you're saying shares were broadly up, right, for the laundry?

(inaudible)?

Yes.

Yes, yes, that's right in the Nielsens. Yes, that's what we're quoting.

And then -- and so you expect that to continue? Or you are thinking -- obviously, Henkel had some issues with logistics and then that also could have been a tailwind for you. Is that something that you think is consistent or you're seeing them again trying to defend? Because I'm sure they will try to defend the share that they lost.

Well, I think one thing to keep in mind, this is the 33rd consecutive quarter in a row that we've grown share in ARM & HAMMER. And we think we've stabilized XTRA, and OxiClean has been growing. So I like our chances going forward. This isn't just an anomaly in Q1. We've been growing ARM & HAMMER quarterly for 8 years.

Our next question comes from Stephen Powers with Deutsche Bank.

So just to go back to the Waterpik growth because it was a standout. The high single-digit growth that you're expecting, I just want to frame that in the context that the time line for consumers to replenish on that product is longer than in most of your portfolio.

So can you just share any data around whether you're seeing those early wins converting into sustainable consumer retention or whether there's any risk that initial year 1 distribution wins and trial might fall off over time? Just how you're thinking about that.

What we see, frankly, is that gum health is starting to matter to consumers. So -- and you are correct in that it's a longer purchase cycle. But we bought Waterpik because they had good growth for each of the last 3 years. So you have repeat purchases and you have households that have 1, 2, 3 or 4 Waterpik flossers.

So it's -- you are correct in that it's a long purchase cycle, but the company has been enjoying the interest in gum health. So if you look at toothpaste, for example, you saw that GSK lost -- launched parodontax. And then there have been 1 or 2 other entrants into toothpaste that are directed towards gum health.

So it would seem that in oral care that gum health where, once upon a time, I think people might have frowned upon whether or not using flossers was beneficial. I think that's changing. The Waterpik business has done a fabulous job in reaching the dental community through a hygienist program, and we expect to replicate that internationally. And early days, we think that international is going to be a gold mine for us in that business.

And I think, just to say one other thing, Steve, is to be able to call the full year up high single digits in late April, early May, just shows you the confidence we have in that business.

No, for sure. And Matt, were you foreshadowing a new gum health ARM & HAMMER toothpaste launch?

No, I was not. I was not telegraphing that, Steve, but it's a wonderful idea.

Okay. And then, hey, I know it's a reasonable distance in the future, but we saw Lou Tursi's intention -- his announcement to retire early next year. So can you just talk us through the plans and processes that you're going through for his succession? Because obviously, he's been a pretty integral part of the Church & Dwight story. Just love your thoughts there.

Yes. So yes, Lou is going to be leaving us at the end of the year. Huge shoes to fill. The process is that we will do an external search. Lou is on the interview team, so the next leader will have his full endorsement, or Lou will be continuing to work in '19 and '20. And so we'll plan on hiring that person pretty early so that we'll have plenty of overlap this year.

Okay. Maybe we can get Lou back at the stock exchange next year for a proper sendoff.

Yes, great idea.

Our next question comes from Olivia Tong with Bank of America.

My question is around pricing. Obviously, I understand you don't want to preview any pricing plans, particularly if you're potentially in active discussions with the retailers right now. But conceptually, if commodities and transportation costs are going up and you feel -- it sounds like you feel really good about your shares and competitors are pricing, why would you choose not to follow?

We never said that, Olivia.

Oh, I know, I know. I'm just trying to understand.

Yes, again, we don't really have to get into the pricing telegraph discussions. I think in general comments we made on the call were over time, with higher commodity costs, higher transportation costs, if -- we would lead in certain categories, we would follow in others. There's more than one way to take a price increase besides list price increases. We talked about trade optimization, couponing, pack sizes, all that other stuff. So that's the extent on which we're going to make any comments on pricing.

Got it. And then your organic sales growth obviously is better than many in CPG. So I'd love to get your perspective from you on the U.S. retail environment and the state of the consumer. I mean, obviously, you probably got a little bit of help from Henkel's challenges this quarter. But are you seeing incremental shelf space, new distribution, better online pickup? Just what are the key drivers of the growth?

Well, we would say that the consumer is strong in the economy. I think one of the things you always have to keep an eye on is gas prices. It's clear that the tax reform has put more money in the pockets of consumers. So we would say that the consumer is strong. So it's a good environment right now.

As far as, are there going to be winners and losers out there? Absolutely. But we -- the way we look at it is we have 11 brands that consumers love. We support them. We're improving our ability to target and connect with consumers, and our online sales continues to grow. So we're well positioned to be a winner.

Our next question comes from Jonathan Feeney with Consumer Edge Research.

This is David Mandel on for Jon. I would like to start off by just asking about Henkel's 2016 expansion into the laundry category. At the time, it seemed to be a game-changer, and it really hasn't been. And I think that's proven out to be, is it better data that you guys have? Are you guys targeting or is it something else? Like, why are you guys performing so well?

I think the short answer is that ARM & HAMMER is the strongest brand in value laundry detergent.

Well, that's easy enough. And if I had to ask, would you be able to dimensionalize how much higher gross margins are in pods versus liquid, say, within a brand's family like OxiClean?

No, we don't -- we just don't go into that level of detail, David.

Okay. And finally, hopefully, I can go 2 for 3 instead of 1 for 3. If -- could you speak to the -- to what's going on in the channels that are better for you than the channels that are worse for you in terms of drug and grocery shift to mass? Is that still a headwind? Is that still a risk?

Sorry, phrase that again, the shift to...

The shift out of drug and the shift out of grocery into mass. I believe in the 10-K, that's called out as a risk in terms of net sales.

It's been a trend for quite some time. I think the bigger trend these days is really the online shift. But I think we're well positioned in both classes of trade.

So you're not seeing anything pick up? It's pretty much status quo?

Yes, the way to think about it is we have to go where the consumer is, right? So you're right, over time, you have shifts from one class of trade to another. Some would say that the dollar class of trade has been strengthening over time. It continues to strengthen. That may be just a reflection of consumers' interest in value brands. But I would say we look at it in totality, and we want to win in every one of our classes of trade.

Our next question comes from Jon Andersen with William Blair.

Just had a question on the vitamin business. You've owned Avid for about 5 years now. And I think at the time you acquired it, it was around a $250 million business with $70 million, $75 million of EBITDA.

Can you talk about the kind of growth you've experienced? Has it kind of met your expectations? And as you look forward, the opportunities from here that you see to grow the business, whether it's predominantly in the adult segment, children's segment, a combination of both?

And I'll throw a third one in there. I think at the time, you talked about the gummy biz was potentially a mechanism for delivering other kind of benefits, medications, other wellness benefits. Is that still something that you think you can do over time in that business?

Yes, you're right. So the business, when we bought it, was approximately that size. It did grow rapidly initially. The first -- certainly, the first year that we owned it, we attracted a lot more entrants into the category, so our growth rate slowed. And you may recall a couple of years ago, we had difficulty in bringing a new plant online, so we went sideways in growth for at least a year.

But we think we've got that turned around right now, so we had some growth last year for the first quarter. VITAFUSION, the adult gummy grew over 6% consumption. L'IL CRITTERS grew 2% consumption. So that bodes well for us.

Our focus is on adult. That's the big market. We think that the kids' gummy vitamins is somewhat saturated, but the big opportunity is in adult.

And with respect to medications, you're right, the thinking is is there a way to take active Rx products and put them in gummy form? The difficulty is in masking the taste of the active so that you still have a great-tasting gummy. So that is not something that we've been able to solve to date, but that would certainly be something that if we could sort it out would be another avenue of growth for us.

Thank you. That concludes today's question-and-answer session. I would now like to turn the call back over to Matt Farrell for any further remarks.

Okay, guys. Well, once again, we had a fabulous quarter. If there are no further questions, we want to thank you all for tuning in today.

Ladies and gentlemen, thank you for participating in today's conference. This does conclude today's program. You may all disconnect. Everyone, have a great day.