Cognex Corp (CGNX) 2010 Q4 法說會逐字稿

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  • Operator

  • Good day, ladies and gentlemen. And welcome to the Cognex Corporation fourth quarter 2010 earnings call. At this time, all participants are in a listen only mode. Later we will conduct a question-and-answer session and instructions will be given at that time. (Operator Instructions) As a reminder today's call is being recorded. At this time I would now like to turn the conference over to CFO, Mr. Richard Morin. Sir, you may begin.

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • Thank you, and good evening everyone. Earlier tonight we issued a press release announcing Cognex's earnings for the fourth quarter of 2010, and we also filed our annual report on Form 10-K. For those of you who have not yet seen a copy of these reports, both of them are available on our website at www.Cognex.com. They contain detailed information about our financial results and because of that we are not going to repeat most of that material.

  • During tonight's call we may use a non-GAAP financial measure if we believe it's useful to investors, or if we believe it will help investors better understand our results or business trends. For your reference, you can see the Company's income statement as reported under GAAP in exhibit one of the earnings press release, and a reconciliation of certain items in the income statement from GAAP to non-GAAP in exhibit two. I would like to emphasize that any forward-looking statements we made in the press release, or any that we may make during this call, are based upon information that we believe to be true as of today. Things often change and actual results may differ materially from those projected or anticipated. You should refer to the Company's SEC filings including our most recent Form 10-K for a detailed list of these risk factors.

  • Now I'll turn the call over to our CEO Dr. Bob Shillman.

  • Bob Shillman - CEO and Director

  • Thanks, Dick, and hello to everyone. I'd like to welcome each of you to our fourth quarter conference call. And if I could I'd welcome you to our San Diego office where it's about 72 degrees outside. That's we're I'm participating from. I'm delighted, fascinated, overjoyed to report our financial results for the fourth quarter and full year of 2010. As some of you can see, if you have the press release we issued earlier today, we had an outstanding year in 2010. And it was a year all about breaking records. We set new records for annual bookings, for annual revenue, for earnings per share, and, in this Q4, new quarterly records also, exceeding the prior quarterly records that we just set in Q3. In addition, 2010 was highlighted by the completion of our 30th year in business. For a technology company to not only survive 30 years but to be at the top of our game and still be breaking records is something that every Cognoid is very, very proud of.

  • Our strong financial performance was driven by record revenue from customers in factory automation which, as many of you know, is the largest market we serve. New annual revenue records for factory automation were set in each of the four geographic regions. And in addition, revenue from surface inspection market also set a new record, a yearly record, in 2010. Our significant revenue growth reflects the increased demand for Machine Vision by manufacturers worldwide, while striving to improve quality and at the same time lower their cost. In addition, we achieved strong results in high-growth vertical markets such as solar and pharmaceuticals. We expanded our sales and distribution network in developing countries, including, mainly China, where manufacturers are becoming more and more automated and more focused on high-quality added value. And the new products we introduced over the past two years continue to make significant strides in the marketplace.

  • The substantial leverage that incremental revenue has on our profitability is shown clearly in our 2010 results. Gross margin, operating margin and net margin all increased dramatically over 2009. In particular, our operating margin increased to 26% of revenue, as compared to a loss in 2009. And on the bottom line, we delivered net income equal to 21% of revenue for the year, and that includes the $3 million of non-cash, [nonsense], stock option expenses that we have to identify and include per GAAP. Bottom line is earnings per share for 2010 far exceeded everyone's expectations. We delivered earnings of $1.52, which is the highest ever recorded in the Company's 30 year history.

  • Now I would like to hand the call over to Rob Willett, my partner and Cognex's President and Chief Operating Officer. He and his team are in the Natick office with all the detailed books and data to be able to respond to your questions. But first, he's going to give you a review of the quarter and of the walking down the P&L. Rob, it's your microphone.

  • Rob Willett - President & COO

  • Thank you, Dr. Bob. So we executed very well on our strategic plans in 2010. Our efforts were apparent in the broad-based strength of our business during the year, and the strong performance we reported in the fourth quarter. In the surface inspection market, revenue in the fourth quarter was a record $12.7 million. This represents an increase of 13% year-on-year and 7% from the prior quarter. Revenue from the semiconductor and electronics capital equipment market, or semi, was $11.6 million in Q4. Semi revenue increased by 83% year-on-year. This business grew steadily for the first three quarters of 2010 and began to soften, as we had anticipated, in Q4, where semi revenue decreased by 21% on a sequential basis. In Factory Automation, revenue was a record $60.6 million in the fourth quarter. This includes $6.5 million of service revenue related to a single customer contract that we worked on for a number of years. Excluding this deal, factory automation revenue was $54.1 million, which is still a new record. In total, factory automation revenue increased by 80% year-on-year, and 25% from the prior quarter.

  • Each geographic region contributed to the record Factory Automation revenue that we reported tonight, for both the quarter and the year. In the Americas and Europe, we capitalized on the trend by manufacturers to retrofit Cognex's Vision on their existing lines in order to improve the quality of their products and to decrease scrap and rework. In Japan, our collaboration with Mitsubishi Electric continues to progress well. At the end of 2010, 25 of Mitsubishi's tier one distributors have been officially signed and trained and are selling Cognex products. And in China and elsewhere in Asia, the market for our products increased dramatically. In fact, annual revenue from factory automation customers in Asia grew by more than 140% year-on-year as the new salespeople that we've added in that region gain traction.

  • From an industry perspective, electronics manufacturing and automotive, both early adopters of Vision on the factory floor, showed solid growth. And we saw good momentum in new areas that we have been targeting from customers who are applying Machine Vision technology on a broad basis for the first time. These include solar, pharmaceuticals, and food and beverage.

  • During 2010, we also completed development of innovative new technology that we expect to drive continued growth at Cognex. This includes the single biggest product launch in Cognex history, the DataMan 500 ID Reader. DataMan 500 is our first product for the $150 million barcode reading segment of the logistics market, a market we have not served in the past. DataMan 500 is a breakthrough product which we believe will change the standard for barcode reading in logistics from readers relying on lasers to readers relying on Machine Vision. Powered by our proprietary Vision system-on-chip technology, DataMan 500 enables distribution centers that struggle with low read rates of laser-based scanners to upgrade to Vision-based readers that can accurately read poor quality or damaged codes, even under the most difficult conditions. Not only is the entire Cognex team very excited about that DataMan 500, several large customers are already highly impressed with its performance. Although the product launch is in its very early stages, we have already received two substantial orders from providers of automation systems to the logistics market.

  • Another important new product is the DataMan 8000. A major supplier to the aerospace industry recently purchased more than 100 of these hand-held ID Readers. They will be used to scan ID codes marked directly on parts and on order sheets. This will verify that orders have been correctly processed and will create a traceable path for each part through the supply chain. And finally, demand for the In-Sight 5605, our new five megapixel Vision system, has ramped up nicely since its introduction in June. Bookings for this product are exceeding our expectations.

  • Operating expenses for Q4 increased by 12% over the prior quarter. We invested in engineering talent to accelerate the pace of new product development, and in salespeople in high potential geographic regions, primarily China. These investments are important for the long-term growth, and further additions are planned for 2011. However, I want to assure you that we will continue to manage our expenses carefully. We do not expect total operating expenses to increase significantly above the Q4 run rate for the next few quarters.

  • At this point I would like to turn it back over to Dr. Bob Shillman.

  • Bob Shillman - CEO and Director

  • Thanks, Rob. Well, now it's the time for guidance, and in that regard, for Q1 we expect that revenue will be in the range of $70 million to $73 million. Now, this is a decrease from the record revenue level that we reported tonight for Q4. The normal decline that we see from Q4 to Q1 is expected to be more pronounced in this case, because of the $6.5 million of one-time service revenue that was included in Q4, that will not repeat. In addition, things will be down because we expect semi revenue to be lower on a sequential basis. Cognex had an outstanding year in 2010 and we are very excited about the opportunities that we see for our Company in 2011. As we enter our 31st year in business, our energy level is the highest it's ever been. We may be older but we ain't going to act it.

  • That's it for our prepared remarks. Joe, we are going to open up the conference call for any questions that the listeners might have. And I will only answer the questions that I have specific data on. Otherwise I'm going to pass them back to the home team.

  • Operator

  • (Operator Instructions) Our first question comes from Jim Ricchiuti with Needham & Company.

  • James Ricchiuti - Analyst

  • Good afternoon. Question first on the OpEx for Q1. I just wanted to see if we could dig a little deeper into that. The sequential increase, I guess you're saying for total OpEx, a little less than 3% even with the sequential decline in revenue. Can you expand a little bit on where we might see the increases? Is it going to be more focused in R&D or is it going to be on the sales and marketing line where maybe you're adding folks?

  • Bob Shillman - CEO and Director

  • Rob or Dick can handle that.

  • Rob Willett - President & COO

  • Yes, Jim, it's Rob here. I think you're going to see further investments in R&D as we move into next year, for sure. And then you're going to see, also increased expenses around sales and lead generation.

  • James Ricchiuti - Analyst

  • And then going forward, Rob, you do not expect those expansions to move up much sequentially the next couple quarters?

  • Rob Willett - President & COO

  • No, we don't Jim. I think a major reason is we have quite a lot of variable compensation we've had in prior quarters that we don't expect, obviously, when we're operating more at normal levels to recur.

  • James Ricchiuti - Analyst

  • One final question and I'll jump back into queue. I'm just wondering if you could talk a little bit about the bookings activity that you're seeing thus far in Q1 in the factory automation markets. It sounds like in the semi market things are slowing down. But I wonder how you'd characterize the factory automation as well as the surface inspection segment of the business? Thank you.

  • Rob Willett - President & COO

  • I would say there that we're seeing the activity in the first part of this year to be pretty much at our expectations and in some areas slightly above.

  • Bob Shillman - CEO and Director

  • And our expectations are positive, it's important to note.

  • Operator

  • Our next question comes from Chuck Murphy with Sidoti & Company.

  • Chuck Murphy

  • Good afternoon, guys. Rob, right at the end of your comments you said something about the fourth quarter's run rate wouldn't repeat for a few quarters. Could you repeat that?

  • Rob Willett - President & COO

  • Yes, what I said was we do not expect total operating expenses to increase significantly above the Q4 run rate for the next few quarters.

  • Chuck Murphy

  • My other question was just about the DataMan 500. I know you said that you've gotten a couple of orders from the automation OEMs. How long is it going to take for that product to become material and move the needle, so to speak?

  • Rob Willett - President & COO

  • I think we're going see some nice business starting to emerge here as we come in the first quarter. We had trials with a number of large logistics OEM companies at the back end of last year before we introduced the product, and they were very positive. So we're already some way along. But, of course, we only launched the product five weeks ago. I think probably what you'd be interested to know is I think we see that product ramping quite nicely as we go through the year. And I would think by the end of the year we'd expect to be at a run rate of about $10 million.

  • Chuck Murphy

  • Okay. What do you think is the potential for you guys? I know you said it's a $150 million market. What do you think your share can be in two to three years?

  • Rob Willett - President & COO

  • We have more plans, obviously, for that market which we're not yet disclosing. But I think we could expect to have a significant share in that market over the next few years. We're setting our sights pretty high. I'm not sure I want to give you a percentage number or a dollar number.

  • Charles Murphy - Analyst

  • Got you. I'm sure 100% share is not going to happen.

  • Rob Willett - President & COO

  • (multiple speakers)

  • Bob Shillman - CEO and Director

  • Not going to happen. (Multiple Speakers) that's conservative.

  • Chuck Murphy

  • I'm just wondering what would be the drawback of DataMan for somebody? Why would somebody stick with laser instead of adopting DataMan?

  • Bob Shillman - CEO and Director

  • I'll answer that. I think if we didn't envision other people copying what we've done or duplicating what we've done, then we could get the whole market. We could take the whole market. There's no reason why not. It does things better than laser-based readers. We could be very cost competitive where we're getting a premium now. But, unfortunately, we don't have a corner on technology or technologists in the world. We have the best, and we're at the market the earliest. But we expect in three years, or perhaps even less, other people to see what we've done and try to copy it. Now, we do have strong patent positions on these things but there are always ways at getting around those things. So I would think I'd be happy if we got to 40% market share.

  • Rob Willett - President & COO

  • I'll also say, that's a relatively complex market with a number of segments. There's some segments, particularly the longer distance read rate we can't yet address with the current products. Not to say we won't be able to address those in future products.

  • Chuck Murphy

  • That's all I had, thanks.

  • Operator

  • Our next question comes from Ben Rose with Battle Road Research.

  • Ben Rose - Analyst

  • Good afternoon, gentlemen. How's it going?

  • Bob Shillman - CEO and Director

  • You tell me. The numbers look okay to me. It's going to make the comparables difficult, that's all. Compared to 2009 anything's easy. Making the money would be fine.

  • Ben Rose - Analyst

  • I just wanted to ask, to sound you out on your perspective on the semi cap market. It seems like this is a sector where we're getting a number of conflicting data points. On the one hand, some of the semi cap equipment companies are reporting stronger business tone and so forth. But I know that you're seeing a little bit of a softness in the market. But I just wanted to get your perspective on what exactly you are seeing, what your perspective is on the market perhaps moving through next year? And is there a particular aspect of the market that you're either excited about or maybe more concerned about?

  • Bob Shillman - CEO and Director

  • I'll take the first cut at that. Semi cap was a wonderful business for Cognex from 1985 to 2000 or so, a 15 year run. It became less exciting to us as competition arose and as people could buy or use free software and didn't have to buy our specialized hardware. To the point where, last quarter semi represented 14% of our business, even less than SISD -- SISD is 15%, factory automation was 71%. So I would say that we're not giving up. We still have good customers there, we're still investing in it. We have engineers assigned to OEM in the semi industry. But it's not going to be a growth business. It'll be cyclical, of course, so there may be some upticks quarter to quarter. But it's not a growth business for us.

  • Rob Willett - President & COO

  • Ben, it's Rob. To add a little color on that, I did say that our semi business was down in the fourth quarter 21% on a sequential basis. I think we're not bullish about the outlook of semi in 2011, but I will tell you this. That our quarter to date run rate in terms of orders in the semi business is flat on where it was at this stage in quarter four.

  • Ben Rose - Analyst

  • Okay, that's helpful. And then just one follow-up question on the automotive market. I know that that's a market that throughout the year has been strong for you. Perhaps you could just comment in terms of your outlook both from a Euro automotive and US automotive standpoint?

  • Bob Shillman - CEO and Director

  • Rob will handle that.

  • Rob Willett - President & COO

  • Sure, I'll take that. So, obviously, like a lot of people, we've see capital spending pick up nicely in the automotive business. And we saw it grow quarter on quarter sequentially well as we went through last year. And we're expecting to see continued growth in the automotive business [in investment]. We have a lot of business in the pipeline. That's ticked up the quarterly number there.

  • Bob Shillman - CEO and Director

  • (Multiple Speakers)

  • Rob Willett - President & COO

  • We exited last quarter approaching the $10 million run rate on our automotive business, up from around $7.5 million a year prior. And I would expect to see a continued rate of growth in automotive around what we are expecting for factory automation, in general, which is where our targets are, as you know, to be around or above 20% annual.

  • Ben Rose - Analyst

  • Okay thanks very much.

  • Operator

  • Our next question comes from Rob Mason with RW Baird.

  • Robert Mason - Analyst

  • Yes, good afternoon, Dr. Bob, Rob. I wanted to see if you could comment on the SISD business and your outlook there. Of late, or the last few years, we've typically had a growth year followed by somewhat of a digestion year, I suppose the last few periods, given that 2010 was a good growth year in that business, would you expect that to repeat the pattern and trend flattish? Or how are bookings looking in SISD as you start out the year?

  • Rob Willett - President & COO

  • Let me take that one again. I think our expectations are for moderate growth in SISD this year. We've told you that we're targeting about a 5%, or around 5% growth rate for that business. And that's where we expect 2011 to come out at the moment. We don't see huge growth, but we also do see some growth in that market. And the booking situations over the last 13 weeks or so would seem to support that.

  • Bob Shillman - CEO and Director

  • And I would also like to add to that, although the growth on the top line is modest at best, we do expect to see a better return in that we're investing in getting lower cost of goods and higher margins.

  • Robert Mason - Analyst

  • Dr. Bob, where could the margins trend to there? Are we a few points or is it 10 points order of magnitude over time?

  • Bob Shillman - CEO and Director

  • To be honest with you, to get significantly higher margins, which is our goal, requires a redesign of the product. And companies often do that. They postpone it for a long time because they're trying to do other things, spending more on marketing and sales. But it's probably time to take a clean sheet of paper and start a redesign effort.

  • Rob Willett - President & COO

  • Rob, I will expand on that a little. On the gross margin side of the business, we've been in the mid- to high 40s and we do think there's opportunities for margin expansion there, specifically around purchase price variance where we can source stuff more effectively. But to redesign, as Dr. Bob has talked about. But also we're targeting some verticals where prices traditionally have been higher. Specifically the glass market where we haven't served, and are starting to serve more readily. Tends to be a more profitable and more difficult Machine Vision market for us. So there's certainly that.

  • Robert Mason - Analyst

  • Okay, we'll watch for that. And then if I could just get calibrated here as we exit the year. Some of the growth verticals you've referenced in factory automation -- solar, pharmaceutical traceability, food and beverage, if you were to roll those up could you give us a good estimate of the revenue from those verticals right now?

  • Rob Willett - President & COO

  • I'm not sure about the rolled up part of it but I'll talk about each of them, if I can. We've been extremely pleased with the performance in the solar market over the last year. So our business in the sales into solar in 2010 ended up right around $12 million. That was up threefold pretty much over the prior year. Talking to pharmaceuticals, we're around $10 million in sales into pharmaceuticals, and we've seen some very strong growth in that area. And then automotive, I think. As we mentioned we exited the year at about a $10 million quarter. So in terms of growth outlook for those, I think we're very positive about the pharmaceutical business. There's a lot of regulation around traceability entering that market. And I think we've been working very hard to position ourselves well in terms of products and positioning with customers. And I still think there's some very significant growth to be had in that market. Solar, I don't think we're going to see a threefold growth in our business this year. I think we'll be trending more around to the factory automation average of around 20% growth in that market, would be my sense of it. But we definitely see more growth and more opportunity, and the recent bookings supports that. And then automotive, as I mentioned earlier, we're seeing continued capital investment. And I would say that will be more likely around the 20% growth target for factory automation.

  • Robert Mason - Analyst

  • Okay. Maybe just last question. You didn't put a point estimate out in your guidance for EPS. But just looking year-over-year your tax rate looks to be a little higher, share count a little higher, operating expenses up. Would you expect EPS to end up in the first quarter up year-over-year?

  • Bob Shillman - CEO and Director

  • We're not commenting on that.

  • Operator

  • Our next question comes from Walter Ramsley with Walrus Partners.

  • Walter Ramsley - Analyst

  • Thank you. Congratulations, another great year, a great quarter. I had a question I guess for Dick about the tax rate in the fourth quarter. The GAAP rate was 14% and the non-cash stock options were taxed out at 33%. Any reason why it was as low as it was? And then it goes back up to 25% in the first quarter. Can you just explain what's going on with the taxes?

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • We had three things occur in the fourth quarter. The first and probably largest is we had been using an estimated effective tax rate for this current year of around 23%. It's exactly what we booked in the first and second quarters, and was in the third quarter, when you back out the discrete items that occurred in the third quarter. In the fourth quarter, when we did the final review and all of the details relative to all of the allocations of revenues and expenses, we found that we had a greater proportion of profits actually earned in lower tax jurisdictions, primarily coming out of our Irish subsidiary which has the revenues for all of the world except the Americas. That was number one.

  • Number two, the US Congress in its infinite wisdom finally got around at the last minute in late December before they went away for the year-end holidays, they reinstituted the research and development tax credit for calendar 2010. And what you will find is many corporations, not just Cognex, but those that are heavily involved in doing an R&D, they booked a full year's worth of R&D credit all in the fourth quarter. So that was another big piece.

  • And the third thing is we got about $125,000 refund from one of the states here in the US that came in to do an audit and found that because of a court case that they had lost, that they owed us money as opposed to us owing them money. All that helped our Q4 rate go down. Now, as we take a look at 2011 as compared to 2010, again, I'd say you start with our base effective tax rate for 2010 was 23%, and we expect it's going to increase next year principally due to the fact that we will have a lot of our business in Japan being booked and re-quoted directly by our Japanese subsidiary. Japan has a much higher tax rate than what we've been paying through Ireland. And also our establishment of a wholly foreign-owned enterprises in China will result in profits in the Chinese market being taxed at an effective rate in excess of 30% compared to the 12.5% that it's been taxed at so far.

  • Walter Ramsley - Analyst

  • That clarifies that, thanks. As far as China goes, has the higher interest rate policy there had any effect on business yet?

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • No, not really.

  • Walter Ramsley - Analyst

  • The $6.5 million service contract that was booked in the fourth quarter, did that yield any profit?

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • Yes, it had roughly a 50%, 51% gross margin. That was a contract -- actually we booked it way back in 2006 and we've been shipping product, providing other services during the period. But under the old revenue recognition rules, because it was specials and not a standard product, we couldn't recognize any revenue until the entire contract was completed.

  • Walter Ramsley - Analyst

  • So basically $3 million of pre-tax was booked in the fourth quarter, as a result of that contract?

  • Rob Willett - President & COO

  • You gave a gross margin number.

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • Yes, the gross margin was $3.3 million. There would've been some commissions that would've been paid against that but relatively little other operating expense would've hit the operating income line.

  • Walter Ramsley - Analyst

  • And in the past, the Company has been on the lookout for acquisitions. Has the rising stock market put the kibosh on that or is there still a chance you might do one?

  • Bob Shillman - CEO and Director

  • I'll answer that. We've never really made a decision to buy or not buy a company based on the price of our stock. We make the decision based on whether that product will fit into our product portfolio, through our distribution channel, whether we need the technology that we're going to be acquiring. Lots of things come into the formula for buying a company. Price has not been the primary factor, to be honest with you. And therefore our stock price didn't affect our judgment. Now, I suppose it could subtly affect the judgment because the stock price is way up. But as it is now, from the $20 or $25, whatever. So you could conceivably think it's worth paying more. But just because you're worth more doesn't mean an acquisition is worth more. They're worth what they're going to generate in EBITDA or whatever formula you want to use. We don't make decisions that way.

  • But, now, to answer the unasked question -- or maybe you did ask -- is there anything in the pipeline now. And I would have to say that there are some interesting things that we're looking at, technology-based companies, but there is nothing on the front burner right now.

  • Walter Ramsley - Analyst

  • That's a good answer. Just one last thing. The new system-on-a-chip, that always struck me as a high potential technology. Do you have other applications beyond the logistics in the pipeline?

  • Bob Shillman - CEO and Director

  • Yes. We expect that VSOC will be another option on In-Sight. We're going to have a version of In-Sight that will incorporate VSOC. And we believe it will be a very high value added item for some customers who want to do certain kinds of things. And that's the plan now and the engineers are working on doing that. It's not just the DataMan 500. That's the first product that we'll use VSOC but we'll have a version of In-Sight with it, too.

  • Walter Ramsley - Analyst

  • If you don't mind, just one more question. Now that a lot of the business has been caught up, the pent-up demand, going forward do you think you've reached an equilibrium in your growth rate? Or is it still going to be pretty volatile in the future? Any thoughts about what the trajectory looks like?

  • Bob Shillman - CEO and Director

  • Without question, growth. Without question. Now, that doesn't mean growth in every segment. As we talked about SISD's growth is very modest, 5%, something like that. Semiconductor may be zero or negative growth compared to 2010. But factory automation, especially as we expand into the logistics and other markets that Rob and the team have been telling you about, no, there's plenty of growth on the runway. There's plenty of runway ahead for Cognex even if all we do is Machine Vision. And that is, of course, our plan for the next few years. We see great opportunity for new products that we're going to be introducing. I don't want to disclose because there are competitors on the line, or could be on the line. Whole new segments that we're going to be going into where we have zero presence right now, that have significant-- that are already being served by certain other technologies or companies. We're a growth company and we're back on track.

  • Walter Ramsley - Analyst

  • Congratulations. I would say Cognex definitely has a bright future.

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • Before we go to the next question, I think I'd just like to, if I might, just break in here. I think I have a better understanding of the question that Rob Mason was asking a little earlier. I think you were curious as to EPS for Q1 in '11 as compared to Q1 of 2010. And I think I'd like to say that yes, we do expect that we will beat that level. But I'm not prepared to tell you by how much at this particular point.

  • Operator

  • (Operator Instructions) Our next question is a follow-up from Jim Ricchiuti with Needham & Company.

  • James Ricchiuti - Analyst

  • In the past you've broken out the revenues for the ID area and I was wondering if you might be able to tell us what percent of revenues in Q4 ID represented -- industrial ID?

  • Rob Willett - President & COO

  • Give me two seconds to--

  • James Ricchiuti - Analyst

  • Rob, while you're looking for that --

  • Rob Willett - President & COO

  • Just Q4, right?

  • James Ricchiuti - Analyst

  • Yes, I'm trying to get a sense as to what kind of increase you might have seen in that year-over-year sequentially. I assume you saw pretty good growth in that area.

  • Rob Willett - President & COO

  • It is-- compared to--It was probably about 20% growth quarter on quarter.

  • James Ricchiuti - Analyst

  • I think in the past it's been about 15% or so of your revenues. Is that in the ballpark?

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • Hang on one second here. It's more like -- I'm sorry, I have to include the In-Sight, as well, so it's more like 15% quarter on quarter.

  • Bob Shillman - CEO and Director

  • And that doesn't include semi ID, right Dick?

  • Richard Morin - CFO, SVP Finance & Administration, Treasurer

  • No, that's just factory automation industrial ID. And in total it was -- this is the reported amounts. There's probably some that is unclassified that we don't know about, but what we do know about probably accounted for about 15% of revenue in the quarter.

  • James Ricchiuti - Analyst

  • Okay. And then final question, just on Mitsubishi. How does that business look for 2011? Do you anticipate that perhaps moving the revenue needle a little bit, or is that still something that maybe ramps up more in 2012?

  • Rob Willett - President & COO

  • We saw about a $5 million incremental growth in our business from the business we booked through Mitsubishi in 2010. We would expect that or more in incremental increase in 2011.

  • Bob Shillman - CEO and Director

  • This is Dr. Bob here. I want to let you know that, indeed, we track their growth compared to the overall growth of factory automation. They are exceeding the Company's own growth. They're doing exceptionally well now.

  • James Ricchiuti - Analyst

  • Thanks a lot.

  • Operator

  • I'm showing no further questions on the phone. I'll now turn the call back over to Dr. Shillman for closing remarks.

  • Bob Shillman - CEO and Director

  • Thank you very much. I appreciate everyone's attention and attendance at our meeting. And we look forward to talking to you in the next quarter, and hopefully reporting excellent results once again. Good evening.

  • Operator

  • Ladies and gentlemen, thank you for your participation in today's conference. This concludes the conference, you may now disconnect. Everyone have a great day.