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Operator
Thank you for standing by and welcome to the Codere Online third-quarter 2023 financial results call. I would now like to welcome Guillermo Lancha, Head of Investor Relations to begin the call. Guillermo, please go ahead.
Guillermo Lancha - Head of IR
Thanks, operator, and welcome, everyone, to Codere Online's earnings call for the third quarter of 2023. Today, you will hear from our CEO, Aviv Sher; and CFO, Oscar Iglesias. Our Executive Vice Chairman, Moshe Edree, will also join us in the Q&A section. Before turning the call over to Aviv, I'd like to remind everyone that during this call, we will be referring to a presentation we uploaded to our website earlier today, which includes non-GAAP financial metrics such as net gaming revenue or adjusted EBITDA, for which you can find reconciliations in the appendix of the presentation.
Let me also remind you that our accounting information is prepared under IFRS accounting standards. And that throughout this presentation, all monetary figures will be in euro unless expressed otherwise. Finally, please note that a replay and transcript of this call will be available on our website at codereonline.com, where you can also sign up for our investor e-mail alerts. With that, I will go ahead and pass the call on to Aviv.
Aviv Sher - CEO
Thanks, Guillermo, and thanks, everyone, for joining the call today. I'm thrilled to be sharing our third-quarter of 2023 earnings and dive into yet another record-setting quarter for our company. During this quarter, we continued to focus on enhancing both our sport and casino product offering and providing our customers the best experience, enabling us to once again surpassed expectations. But we are not stopping here and remain fully focused on sustaining, if not improving, upon this momentum, especially now that we have a clear line of sight to becoming a profitable company next year.
Jumping into the highlights of the third quarter of 2023. On page 7, we delivered EUR43 million in net gaming revenue, a 41% growth versus the prior year quarter, despite a lower than usual sector-wide sports betting margin until the end of the quarter, which at least for us, was partially offset by higher level of amounts wagered by our customers. In the quarter, we also continued to see further increase in the contribution for the casino segment, which accounted for 58% of our net gaming revenue this quarter. This growth was driven by both our recent effort to acquire more casino first players and continued to focus on managing our existing portfolio of casino customers, together with the usual seasonal slowdown in sport during the quarter.
The growth in net gaming revenue was driven by a 19% increase in our active customers to nearly 124,000, together with a significant 19% increase in average monthly spend per customer to EUR116. Mexico drove most of the increase in active customer with 38% more than in the third quarter of 2022. In terms of customer acquisitions, first time deposits declined by 20% versus last year, with 69,000 in the quarter. This decrease was driven by substantial decline both in Colombia and in Argentina.
But as we have discussed with you in the past, this is the result of our decision to prioritize investment in our core Spanish and Mexican core markets, which combined contributed 11,000 FTDs more than in Q3 last year. But beyond the impressive top-line growth, we continue to see very attractive return on investment across the markets. In terms of CPA, we had a blended EUR200 CPA per player. Flat versus the prior year quarter and largely consistent with our average cost since 2022.
But perhaps what is most relevant about this set of earnings is that everything that we have done and continue to do is coming together in a way that will allow us to continue delivering on the plan we set out almost two years ago. Also this quarter, we are posting, for the first time since going public, breakeven adjusted EBITDA, compared with a negative EUR13 million we had last year. And with these results, we take yet another meaningful step in our path to profitability. With this, I would now turn the call over to Oscar to gather the financial highlights of this quarter.
Oscar Iglesias - CFO
Thanks, Aviv. Before diving into the numbers for the quarter, I wanted to remind everyone that, as we anticipated in our call last quarter, we are now reflecting on a pro forma basis the impact from a non-deductible value-added taxes in Colombia, which have resulted in a reduction in the reported adjusted EBITDA for 2022 of approximately EUR1 million. Turning now to the financial performance, consolidated net gaming revenue grew 41% to over EUR43 million in the third quarter, driven primarily by our Mexican business, which grew by an impressive 63% to EUR21 million, together with an equally impressive 27% growth in Spain to nearly EUR19 million. And with these results, Mexico has now firmly established itself as our largest business by revenue.
Adjusted EBITDA was breakeven in the third quarter and included a record high quarterly contribution of EUR8 million from Spain, 71% more than in Q3 last year. Mexico also showed a meaningful improvement with an adjusted EBITDA loss of EUR2.6 million versus the negative EUR8.1 million in the prior year period. Colombia and the rest of the markets also reduced their losses materially on the back of the reduced level of investment as commented earlier. All in all, this breakeven adjusted EBITDA represents a EUR13 million improvement versus the prior year quarter and reflects the significant progress we are making in furtherance of our sustainable growth objective.
Looking now at our P&L on Page 10, the EUR13 million improvement in adjusted EBITDA in the quarter was driven by the combination of significant growth in net gaming revenue, together with the nearly EUR5 million reduction of marketing investment in the quarter, along with the slower growth in certain other off operating expenses as compared to the growth in revenue. Turning to the Spanish operating and financial metrics, net gaming revenue, the third quarter increased 27% versus the prior year, driven by a 17% increase in the number of active customers and a 9% increase in spend per active, on the back of a strong casino business, which accounted for 55% of our revenue in the quarter.
In Mexico, net gaming revenue reached EUR21 million in the third quarter, ahead of Spain for the second consecutive quarter and an increase of 63% year-on-year and 17% sequentially. This strong performance was driven by a 38% increase in the number of active customers and an 18% higher spend per active customer. Moving to Colombia, net gaming revenue remained around the EUR2 million mark in the third quarter. We continue to focus our efforts in Colombia on improving both the quality of our customer acquisitions and our portfolio of active customers, without deploying significant marketing investments.
Turning to the balance sheet, as of September 30, we had EUR43 million of total cash on the balance sheet, of which approximately EUR37 million was available. In terms of our net working capital position, we ended the quarter with negative net EUR19 million or around 12% of our last 12-month net gaming revenue, which we believe reflects a normalized level of working capital for this business. On page 16, you have our cash flow statement for the first nine months, together with further details regarding the variation in net working capital. In the first nine months of 2023, we have utilized, in total, approximately EUR10 million of available cash and the year-to-date FX impact on cash balances, has reduced our position in euro terms by EUR1 million.
Turning now to our 2023 outlook on page 18, we are increasing the net gaming revenue and adjusted EBITDA guidance we provided in August when we reported Q2 earnings. We now expect to generate between EUR155 million and EUR165 million in net gaming revenue, which reflects a 10% improvement in our guidance at the mid versus the initial 2023 outlook we provided in February. For adjusted EBITDA, we now expect the range of negative EUR10 million to EUR18 million and otherwise continue to expect that we will be adjusted EBITDA and cash flow positive for the full-year in 2024.
In regards to specific net gaming revenue and adjusted EBITDA guidance for 2024, we will be providing that information when we report Q4 earnings in February. That's all from my end. I will now hand it back over to Aviv for closing remarks.
Aviv Sher - CEO
Thanks, Oscar. Before we turn to Q&A, I would like to thank the Codere Online team for their hard work and unwavering commitment to the business. I would also like to send, on behalf of our company and of course, by myself, our support and gratitude to our colleagues in Israel, while working under extremely difficult conditions, and especially, to our fellow employees who have been called up to military duty. As always, thanks to the analysts, investors, and other participants for your interest in Codere online. We look forward to speaking with you again soon. With that said, we'll turn it back to the operator to open up the call to Q&A.
Operator
(Operator Instructions) Pat McCann, Noble Capital Markets.
Pat McCann - Analyst
Hey, guys, congrats on the quarter. A couple of questions here. First of all, just looking at the detailed figures you released for EBITDA, it appears there was a bit of a drop-off in the distributed/headquarter operating expenses, and that had an important impact on EBITDA being breakeven for the quarter. So I was wondering if you could just help me understand the components of that and why that the loss associated with that line item was down so significantly in Q3?
Oscar Iglesias - CFO
Hi, Pat, are you referring specifically to the quarter, the EUR600,000 below the prior-year period or some other figure? I imagine you're on Slide 9 of the segment reporting distributed B2C and HQ OpEx or are you referring to something else?
Pat McCann - Analyst
Yes, that's correct.
Oscar Iglesias - CFO
Yeah, look, I think that increasingly over time where we can. I think this is something that since we despect, we've been looking at any undistributed expenses that over time we have the ability to identify specifically what to B2C units they relate to. We seek to push that into the business units themselves. So I can't give you a specific answer on that, that EUR0.5 million improvement versus the prior year quarter. But generally, that's what would be the case, is that we are increasingly able to have that reflected otherwise in the B2C in the segment level adjusted EBITDA figures.
Pat McCann - Analyst
Got you, okay. And then with Spain, you mentioned that the increase in spend per active as well as active users contributing to the strong performance. I'm just wondering if do you have a sense on the factors driving that strong performance in Spain? And has it changed your expectations for Spain, given the restrictions? I'm just trying to understand the situation there with how Spain seems to continue to grow and contribute meaningfully to the overall business?
Oscar Iglesias - CFO
Aviv, you want to jump in?
Aviv Sher - CEO
Yeah, I would think it. So a few things along this question. First of all, we saw, because the regulator is publishing the numbers that, organically, the market is growing double figures quarter-on-quarter and year-on-year. So organically, there is a growth in the online betting business and we are enjoying the sales and growth as well, because I think we are strongly positioned with our brand, whether it's in the street or the way we are operating with investment for the last few years.
Plus, we are all the time improving our platform, the stability and the offering, mainly on the casino part where we see the growth. So I think those two things, the ones that are driving a higher spend per customer. Maybe the third thing that's worth mentioning is, because of the regulation and the house conditions on the market, maybe, it's just an assumption, some of the small to medium level companies are pulling out and we are enjoying more activity with our current players because they are not playing in other places.
But this is just an assumption. The first two parts that I mentioned, whether it's organic growth or improvement to the products, I think those falls through are driving the higher spend per customer.
Pat McCann - Analyst
Great. Thank you. I'll pass it onto others.
Oscar Iglesias - CFO
Great, thanks, Pat.
Operator
Jeff Stantial, Stifel.
Jeff Stantial - Analyst
Hey, good morning, Aviv, and thanks for taking the questions. Maybe starting off here on guidance revisions, looks like the midpoint implies about EUR38 million for Q4 NGR, translating to about EUR6 million in adjusted EBITDA losses. That does imply some moderation quarter-on-quarter, whereas I believe the sports calendar tends to favor Q4? Oscar, can you just provide some color there? And then this might be included in your answer but EBITDA margins for the Spanish business were well over 40% in the quarter. Were there any one-time benefits bolstering this? Or is this just purely a function of mix?
Oscar Iglesias - CFO
Yeah. On the, let's say, directional guidance for Q4, as you know, and not just last year because of the World Cup, I think Q4 is typically a quarter where we take advantage of opportunities to spend a little bit more than, let's say, the run rate throughout the year; in addition to it being a strong quarter from a sports standpoint. So I think that will be the same this year in the first nine months, I think we've been spending just shy of EUR20 million per quarter. I think going into Q4, we'll probably spend a little bit more than that. I think our overall objective this year without giving a specific guide for numbers, is to bring total marketing spend to something like 50% of total NGR.
So I think we're on track to do that. But we will be spending a little bit more than usual in the Q4, which will be generating part of what you're seeing in the adjusted EBITDA guide, given the [7.6] that we have in the nine-month period. So I think that's principally the reason for the range that we're giving on the adjusted EBITDA front and a little bit of conservatism, given that you have 45 days in. But there's still there's still 45 important trading days here to go in the quarter.
In terms of the EBITDA margin in Spain, Jeff, as you know, given the way that we have our business domiciled in [Maliya], we benefit from some favorable tax rates, not just on the gaming tax front, but also in terms of the AT corporate income and the rest. So what you're really seeing is the benefit of two things: One, that relatively low, I think on an effective basis, including it includes some upfronts we paid, something like 12%, 13% on NGR that we pay in gaming taxes, plus some of the operating leverage that we have in different parts of the business platform and other parts of the business. So when we went out to the market before we actually listed, we have a long-term blended objective given the mix that we considered at that time, something like a [25].
But obviously, Spain, given the lower tax rate is obviously at a higher target EBITDA margins. So I think there were no real nonrecurring items in the quarter, other than good trading results, good performance on both sides of the business, both sports and casino, notwithstanding some of the weakness we had in sports margin, especially there in September. So the business is performing well for all the reasons that we've mentioned. And it's one that we're focused on. It's no longer our top market by revenue but by value. Obviously, it is one that we're very focused on together with Mexico.
Jeff Stantial - Analyst
Great, that's helpful and encouraging. Thanks, Oscar. You're maybe sticking it with the Spanish business for our follow-up. I believe there is a draft proposal first on potential incremental deposit limits for iCasino as well, potentially some restrictions for operators who are not domiciled in Europe. Could you just update us on these latest changes being considered? any thoughts on sort of profitability? And if this comes to fruition, how you see potential impact to your business, whether positive or negative?
Oscar Iglesias - CFO
Aviv?
Aviv Sher - CEO
Of course, I mean, more regulation, we see it as mostly as negative influence. What we are aware of is there some restrictions that will come to a time sessions over the roulette and blackjack, which didn't exist before. Other than that, the Royal Decree is still not published and we are still waiting to see how they are going to manage or going to impose those new things that they're thinking about. They still have technological barriers that they need to pass and creating some central platform and so on.
We don't see it coming in, I think, the next year. But for sure, there are discussions that will make the environment more hostile for the regulated business. Of course, we always say that overregulation push the players to go to play in the black market and eventually the country is losing tax over that and control of the players. So in terms of position, we think it might have some impact.
So far, all the regulations and all the value that they put, we didn't see this impact. We are not sure that in the coming year, we will see an impact based on that. We do have a lot of technological work around that and being able to cater all those requirements takes a great effort and what they think we will be able to do so.
Jeff Stantial - Analyst
Okay, great. Thanks for, Aviv. And if I could just squeeze in a couple more here and shift gears over to Mexico, it appears your largest competitor there is currently in a legal dispute with their technology provider. It was also coincidentally your provider for that market. Just curious if you're seeing any market share spillover as a result of this or if not, is there is a potentially a medium-term opportunity here?
Aviv Sher - CEO
No, we are not dealing with this dispute. So from the newspaper, what the dispute is about, we don't believe we are seeing our business is growing, whether it's the spillover from our competitors or inorganic growth of the market, it's hard for us to say because we see the results and they are also growing significantly. So for our position, we are I think increasing the market share, but I'm not sure that it's on the expense of our competitors. Regarding the dispute that they have with the platform provider, we have nothing to do with that or we have no info more than what you have been in the news. I don't think it affect any of our business or their business. It's just some kind of dispute that they want to solve in court for some reason.
Jeff Stantial - Analyst
Okay, great. Understood. That's helpful. Thank you. One more, if I may, could you just provide an update on the planned Mendoza launch, what's the path to a province-wide license for Buenos Aires?
Oscar Iglesias - CFO
Yeah, in terms of the province of Buenos Aires, consistent what we said in the past, we're still actively pursuing a license to launch and operate in the province, nothing to report today. In Mendoza, as you know, we've been awarded a license are not yet up and running, but expect to be, I would say, operating in the front-half of next year. So it's taking us a little bit more time than we would have initially expected, especially given some of the other priorities we have, related to some of the things you mentioned in terms of regulation, Spain, another platform technology programs that we have in other parts of our business. But we have a deal, a team working on that and expect to be up and operating here relatively shortly.
Jeff Stantial - Analyst
Great. Thanks very much, Aviv and Oscar. Nice quarter, guys.
Oscar Iglesias - CFO
Thanks, Jeff.
Operator
Arthur Roulac, Three Court.
Arthur Roulac - Analyst
Hi, guys, thank you for taking my question. Can you maybe pull back a little bit from the details and look a little bit further out. You know we're two years of being a public company and it looks like the company should flip to free cash flow positive next year and probably somewhat meaningful relative to market cap. What are the uses of free cash flow going forward or what are you guys thinking about at the Board level in terms of what you may use that for?
Oscar Iglesias - CFO
Want to share, Aviv, do you want to tackle this or do you want me to?
Aviv Sher - CEO
In terms of cash flow, given the good results we are achieving both in Spain and Mexico, I expect our plan to be continue to investing any excess cash that we generate next year in marketing spending this month. So basically, we'll continue our focus in those two markets. We see good ROI on the investment and marketing that we are doing there. We are able to maintain or even grow our market share there. So basically, we want to continue on that momentum and continue to grow our revenues and our market share in those markets. So any free cash flow will be used for that. This is mainly the plan.
Arthur Roulac - Analyst
Well, if you use all your free cash flow to reinvest in the business, you'd have no free cash flow. So if you're EBITDA positive, that means you're producing cash flow, which is moving to the balance sheet. And that in turn would start building on the balance sheet over time unless you're going to reinvest 100% of, in theory, what you make driving the business to EBITDA neutral, which I know is not the case. So I'll ask again and really, it's around the fact that you have a stock price that's trading at $3. You'll have perhaps more cash than market cap on the company in the next 12 months.
Is there (technical difficulty) I thought about the valuation and you guys at the Board level looked at and said, hey, we have probably the least expensive online gaming business here that has a potential to be materially EBITDA positive, free cash flow positive. What are we going to do with that free cash flow and what our views about where the public equity is? It's not a private business, there's a public a equity outstanding.
Oscar Iglesias - CFO
Yeah, Arthur, if I can just chime in. Look, I think we all agree that that the share price of $3 a share is undervalued. But I think our view as a management team, the discussions we're having at the Board level, I think there's broad, broad consensus that the best use of cash going forward is, given the opportunities, given the strength we're seeing in these two core markets, is to continue investing into that strength and building on that momentum. So we think that, directionally, next year, I think you'll see similar levels of marketing investment that we had this year. But obviously, as we continue growing top-line, that is actually decreasing it from a percentage of sales standpoint.
So this year, it was something like 50% of NGR in terms of total marketing spend, that will continue. Our plan is to have that continue to tend down to more normalized levels, setting aside any expansion markets that may emerge in the future that may be of interest to us. So I think on a relative basis, the level of investment will decline. You've seen that this year, we talked about this late last year, the decision we took to lift our foot, sustainable growth.
I don't think anything has changed there. But I think we are finding that balance, given that these versus internal expectations, the business is performing better. We're in a better position than where we thought we would be at the beginning of the year -- almost 11 months in. And given the opportunities we're seeing, the new economics and especially the strength in the pocket of the relative pockets of strength that we're seeing on the sales side of the business. We think the best use of cash right now are always being mindful that we're going to maintain a prudent level of minimum cash on the balance sheet, in case things go wrong going forward. But the best use of cash right now is investing in Spain and Mexico.
Arthur Roulac - Analyst
Thank you.
Oscar Iglesias - CFO
Thanks, Art.
Operator
(Operator Instructions) There are no further questions at this time. I would now like to turn the call over to Guillermo Lancha for closing remarks.
Guillermo Lancha - Head of IR
Thank you. So there are no further questions on the webcast either, so we can leave it here. As always, feel free to reach out to the team if you want to follow-up on any questions or topics. And if not, we will be speaking again at the end of February with our full-year 2023 results. Thank you, everybody, for connecting.