Cardlytics Inc (CDLX) 2018 Q1 法說會逐字稿

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  • Operator

  • Good day, ladies and gentlemen, and thank you for your patience.

  • You've joined Cardlytics First Quarter Financial Results Conference Call.

  • (Operator Instructions) As a reminder, this conference may be recorded.

  • I would now like to turn the call over to your host, CMO, Miss Dani Cushion.

  • Ma'am, you may begin.

  • Dani Cushion - CMO

  • Good afternoon, and welcome to Cardlytics first quarter financial results call.

  • Before we begin, let me remind everyone that today's discussion will contain forward-looking statements based on our current assumptions, expectations and beliefs, including projected 2018 second quarter and full year financial results and operating metrics, business strategies and other forward-looking topics such as anticipated growth in Direct with expanded credit card purchases and new and existing customers, including those from JPMorgan Chase and Wells Fargo; growth in monthly average users and in new verticals, including travel, entertainment, grocery and premium brands; expanding advertising budgets; developments in open banking and associated partnerships; improving marketer adoption and customer engagement; and anticipated investments in sales and marketing and R&D to create future products, expand the capacity of our analytics infrastructure to provide richer analytic insights and validation of campaign performance.

  • For a discussion of the specific risk factors that could cause our actual results to differ materially from today's discussion, please refer to the Risk Factors section of the company's 10-K filed March 19, 2018, and in subsequent periodic reports that the company files with the Securities and Exchange Commission.

  • Also during this call, we'll discuss non-GAAP measures of our performance.

  • GAAP financial reconciliations and supplemental financial information are provided in the press release issued today and the 8-K filed with the SEC.

  • Today's call is available via webcast, and a replay will be available for 2 weeks.

  • You can find all of the information I've just described in the Investor Relations section of Cardlytics website.

  • Joining us on the call today are Cardlytics leadership team, including CEO and Co-Founder Scott Grimes; COO and Co-Founder Lynne Laube; and CFO David Evans.

  • Following their prepared remarks, we'll open the call to your questions.

  • With that, let me turn the call over to Scott Grimes, Cardlytics' CEO and Co-Founder.

  • Scott?

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Thanks, Dani, and thank you to everyone for joining today's call.

  • Q1 was a busy quarter.

  • In addition to taking the company public, the team delivered solid results.

  • On today's call, we'll discuss our first quarter 2018 results and our plans for the remainder of 2018.

  • Total revenue for the quarter was $32.7 million.

  • Our core product Cardlytics Direct grew 31% year-over-year to $32.1 million.

  • In addition to continued growth of monthly active users and expansion of our base of advertisers and verticals, Q1 also benefited from some of our advertisers launching campaigns ahead of schedule, pulling forward revenue from Q2.

  • David will discuss details around FI MAU growth, adjusted EBITDA and all other financial metrics later in his prepared remarks.

  • Now I'd like to share an important new business development for Cardlytics.

  • As you may have seen on Tuesday, we filed an 8-K with the SEC announcing the signing of an agreement for a national launch with JPMorgan Chase.

  • Cardlytics Direct will be delivered through Chase's state-of-the-art digital channels to provide real value to their customers and to drive usage of Chase's payment products.

  • At year-end 2017, Chase had 97 million debit and credit accounts and $917 billion in combined debit and credit card spend.

  • While rollout details are still being finalized, we expect to work with a substantial number of card accounts in Chase's portfolio, which will represent a significant addition to the $1.3 trillion of spend and $18 billion annual purchases we process in the U.S. today.

  • The addition of Chase to the Cardlytics purchase intelligence platform will further strengthen our ability to provide powerful, actionable insights for our marketers via Cardlytics Direct.

  • Again, this is a significant milestone for us as a company, and we believe it positions us well to consolidate the purchase intelligent market for U.S. banking.

  • Lynne and I are incredibly proud of the team and of all the hard work that has gone into making this deal a reality.

  • I'm also happy to share today that our pilot with Wells Fargo continues to go well.

  • We will let you know once a significant milestone has been reached.

  • As we discussed during the roadshow, we have to make investments in marketer sales, development and infrastructure prior to launching a large national bank such as Chase.

  • First, we are increasing our investment in R&D.

  • As part of the bank integrations underway, we are developing enhanced user and media experiences to grow customer engagement and to deliver more impact to marketers.

  • We are creating robust new tools for managing larger campaign budgets simultaneously across multiple national banks.

  • And we are scaling key parts of our analytics infrastructure as we look forward to potentially increasing MAUs significantly in 2019.

  • Second, we are increasing our sales and marketing resources to secure and service marketers and important new verticals, including grocery, travel, entertainment and premium retail brands.

  • We're also staffing to support increased spending for marketers in existing verticals.

  • Finally, we have reassigned most of our U.S. resources focused on platform solutions to support the growth of Cardlytics Direct.

  • As we've discussed before, platform solution serves as a test bed where we explore how purchase-based analytics can solve problems outside of our own native bank channel.

  • We continue to be really excited about the market needs we can serve with other platform solutions, and we believe that we will be an even better positioned to create impactful new solutions based on purchase intelligence after completing our current bank implementations.

  • In Europe, the introduction of open banking is creating interesting new opportunities to leverage our platform.

  • By working with non-bank partners with large loyalty programs, we can leverage purchase intelligence to bring marketing in the format of an additional rewards proposition to the partners' customers through their proprietary digital channels.

  • In the future, we will speak to some of our early partnerships and the opportunity we see.

  • David will provide more color around other platform solutions in 2018 in his remarks.

  • I'll now hand the call over to Lynne to highlight some accomplishments from Q1 and to discuss how the organization is preparing to support marketing and bank partners over the next few years.

  • Lynne?

  • Lynne Marie Laube - Co-Founder, COO & Director

  • Thanks.

  • As Scott mentioned, we're excited to announce our upcoming launch of Chase.

  • And we're pleased with our continued progress at Wells Fargo.

  • We expect significant growth in MAUs and have recently made organizational changes to support the growth, which I will discuss.

  • Over the past few years, our emphasis has been on expanding the value of our existing partnerships, as evidenced by this quarter's strong growth.

  • And while we'll continue to grow value through our existing network, over the next few years, we're placing more emphasis on launching new bank MAUs and adding to our existing banks -- bank of marketers as we build scale and important new verticals.

  • Our existing base of marketers includes restaurants, retailers and subscription service provides.

  • In these verticals, we'll work closely with our marketing partners to grow budget as we scale MAUs.

  • As our marketing partners increase their commitments with us, they also expect a greater level of service from our account managers and richer insights from our analytics team.

  • We have found that meeting these needs is powerful since it makes us more strategic and critical to our marketing partners, and we will invest to support growth.

  • As our marketing partners invest more in Cardlytics Direct, they also require more rigorous, independent validation of our campaign results.

  • We are investing in automation and partnerships to deliver this validation as we scale the business.

  • Importantly, as digital media is under more pressure to prove return on ad spend and to protect privacy, we are well positioned as a premier channel.

  • Cardlytics Direct delivers valuable customers and profitable incremental sales based on actual spend while protecting the customer privacy in a bank environment designed to be highly secure.

  • With significant new scale and much greater penetration of the credit card purchases coming into our platform, we can increasingly provide real value to marketers in the travel, entertainment, grocery and premium brand verticals.

  • Securing partners in these verticals open significant new budget opportunities.

  • These brands also create offers that accelerate customer engagement with the program.

  • We are actively standing up new sales teams and developing new marketing products to serve leading marketers in each of these verticals.

  • While we will see growth coming from new marketers leveraging our platform, we continue to see growth from existing clients as well.

  • In Q1, for example, we renewed an annual contract with a major mass retailer.

  • Based upon the success of the program we'd done in 2017, they expanded their deal with us to include additional budget from 2 other divisions, including their in-house business.

  • A major online travel company has already doubled their spend with us year-over-year so they can focus on mass customers.

  • Our purchase-based insights and scale help them drive efficient, repeatable, incremental results.

  • As a result of their successful Q1 campaigns, we've already expanded budgets with this marketer for Q2 through Q4 of this year.

  • On the bank front, we have significant new bank implementation efforts underway.

  • And while most of our bank implementations require virtually no increase in expense, we do have to invest in several areas to support national bank implementations.

  • First, national banks typically require custom development to create user experiences that tightly integrate into their proprietary digital asset.

  • Second, we need to expand the capacity of our analytics infrastructure to support the massive amount of new data that we need to ingest and analyze as part of the partnership.

  • And third, we staff a small dedicated team to manage the infrastructure, operations and relationships with the national bank.

  • David will discuss the financial impact of these investments in his section.

  • We continue to make progress growing value from our existing bank partners.

  • For example, in Q1, a top 5 national bank on our platform rolled out a gamification program designed to increase engagement and encourage repeat use of Cardlytics Direct.

  • They supported the launch with e-mail, video and mobile takeovers.

  • The initial tests were a success, and new markets have already been launched in Q2.

  • Another top 10 bank on our platform recently launched an activatable e-mail product to extend the reach of our program beyond their online banking and mobile channel.

  • The technology delivers targeted offers from our tech stack to the bank's tech stack within half a millisecond to hundreds of thousands of customers in the form of a highly customized e-mail.

  • We've seen excellent early results, and a regular schedule of e-mails is already in place for the remainder of the year.

  • Finally, one of our U.K. banks recently adopted our best-in-class mobile widget, which brings offers front and center for their customers when they're accessing their bank's mobile apps.

  • Across the board, we continue to work very closely with all our existing bank partners to enhance and grow the value of their programs for their customers, which in turn help overall platform performance.

  • Now I'll turn the call over to David to walk you through our first quarter as a public company.

  • David Evans - CFO & Head of Corporate Development

  • Thanks, Lynne.

  • For the first quarter, total revenue was $32.7 million, representing an increase of 22% over the first quarter of 2017.

  • Revenue within our core Direct business was $32.1 million, representing 31% growth over Q1 2017.

  • As you know, we have several important drivers impacting revenue growth.

  • These include MAU growth, both in new and existing advertisers and improved engagement enhancements with our banks.

  • MAUs grew modestly 13% over the first quarter of 2017 to $58.7 million.

  • As Lynne mentioned, we continue to make significant progress with our existing banks and engagement enhancements, and we continue to gain traction with new advertisements.

  • We saw progress from our growing existing clients' budgets as well.

  • Our first quarter 2018 ARPU was $0.55, up 17% versus $0.47 in the first quarter of 2017, reflecting continued strength in our advertiser base.

  • As I discussed with you on our last earnings call, while we generally know our advertisers' annual budgets, which translates into fairly good visibility around the full year revenue, exact dates and timing related to the launch of their ad campaigns can shift.

  • Consistent with that messaging, our first quarter revenue benefited from greater-than-anticipated pull-forward of campaign activity from the second quarter into Q1.

  • This pull-forward of campaign activity from Q2 into Q1 is reflected in our second quarter guidance.

  • Our annual revenue guidance for our core Direct business remains unchanged and is consistent with our prior expectations.

  • As for other platform solutions, and as Scott mentioned previously, we are significantly reducing our investments in this endeavor in the short term and therefore do not expect any meaningful contribution from this business for the remainder of 2018.

  • I will discuss our guidance in more detail in a moment.

  • Adjusted contribution profit, which we define as GAAP revenue minus revenue share, data and other third-party data costs, was $14.2 million in the first quarter compared to $10.6 million in the first quarter of 2017.

  • Adjusted EBITDA was a $3.1 million loss in the first quarter of 2018 compared to a $4.9 million loss in the prior year period, as evidenced by strong year-over-year revenue growth and additional scale on the business.

  • Adjusted EBITDA and adjusted contribution profit exclude $2.5 million of noncash warrant expense we recognized in Q1.

  • We ended the quarter with $89.8 million in cash, including proceeds from our IPO completed in February, compared with $24.4 million at year-end 2017 and $4.9 million in availability from our AR facility.

  • With the announcement that Chase will be coming onto the Cardlytics platform, we are very excited about the longer-term prospects for the business and would expect significant growth in MAUs when we launch.

  • Furthermore, and consistent with our messaging from the roadshow, we've already started planning for the necessary investments across the organization in preparation for this momentous launch.

  • For the remainder of 2018, we expect to make investments across sales, marketing, R&D and implementations in the amount of $14 million to $16 million across both OpEx and CapEx.

  • In anticipation of bank launches, we will set up hosting environments, position new sales professionals in the field and deploy best-in-class technology for the largest and most respected banks in the world.

  • As Scott mentioned earlier, we will partially offset some of these costs by redeploying resources that previously were focused on other platform solutions.

  • We would expect to re-purpose around $2 million of resources through this process.

  • It is important that we have best-in-class infrastructure in place as well as a sales force that will now start the process of securing larger budgets from existing advertisers and contracts with new advertisers.

  • As for top line impacts, we settled on our agreement with Chase only recently.

  • And it is therefore too early to conclude exactly what kind of top line impact, if any, they will have on the business in 2018.

  • But to be clear, despite the typical uncertainty around bank launch timing, investors should understand we have begun selling existing and new advertisers for potential material growth in MAUs.

  • It is important to note that our 2018 guidance for core Direct revenue remains unchanged.

  • As Scott mentioned, we do not expect future material revenues from other platform solutions as we're doubling down our efforts to scale our Direct product and therefore expect 2018 total revenue to be between $153 million and $156 million.

  • With the investments we expect to make this year, we expect a 2018 adjusted EBITDA loss to be between minus $16 million and minus $14 million.

  • Adjusted EBITDA for the year excludes any accruals for FI share commitment shortfall, which we estimate to be roughly $2 million in the second half of 2018.

  • Now turning to our second quarter guidance.

  • There are a few factors to consider in our financial outlook.

  • First, as I mentioned earlier, we experienced approximately $2 million worth of pull-forward campaign activity into the first quarter from the second quarter.

  • Second, we do not expect any material revenue contribution from other platform solutions.

  • That being said, overall and importantly, we are on track to slightly above what we expected for the first half of 2018.

  • Taking these 2 factors into account, we currently expect second quarter revenue to be between $34 million and $35 million.

  • We expect an adjusted EBITDA loss for the second quarter to be between minus $4.2 million and minus $4 million.

  • As Lynne mentioned, the Wells Fargo pilot continues to progress very nicely.

  • We're off to a great start for the year and feel encouraged by the progress we are making with our banks and marketing partners.

  • With that said, I'll hand it back to Scott for his closing remarks before we open the call to your questions.

  • Scott?

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Thanks, David.

  • In summary, we delivered solid first quarter results with continued strong growth in our core Direct business.

  • The Chase agreement represents an exciting next step in the evolution of Cardlytics, adding significant scale to our Cardlytics Direct platform and strengthening our ability to provide powerful actionable insights for our clients.

  • The momentum we experienced in 2017 continues to build in 2018.

  • And we believe we are well positioned for sustained growth this year and beyond.

  • We look forward to discussing our progress with some of you at the JPMorgan conference next week and with all of you on the next quarterly call.

  • Thank you.

  • With that, I'll open up the call for your questions.

  • Operator

  • (Operator Instructions) Our first question comes from the line of Douglas Anmuth of JPMorgan.

  • Douglas Till Anmuth - MD

  • Can you just talk about just in terms of Wells a little bit more around timing and how things are going here in the early stages and I guess what your confidence is just as you would be doing 2 big rollouts, depending obviously on the timing for each of them and Chase in particular?

  • If you could hit on those.

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Doug, so as we've discussed before, we do not talk about the performance of individual banks.

  • What we do is obviously -- really confidential, so we tend to focus on what's going on in the network overall.

  • What I can say about Wells is we are very pleased with the results of the pilot.

  • We're doing early implementation work with them now.

  • And we will announce it when we hit the next milestone, that's appropriate to announce.

  • In terms of the second question you asked about our confidence in delivering 2 national banks, yes, that's why sort of David emphasized that we're really doubling down on the investments that we are making in Cardlytics Direct.

  • We want to -- and we're really focused on 2 vectors, making sure that we have the right sales presence in the market so that we can work with a broad group of advertisers to help them take advantage of substantially new sort of move the needle scale and then also making sure that we have the right infrastructure in place so that we can process the significant amount of new data and new campaigns that we expect to be processing.

  • In fact, we are scaling the technology infrastructure we have today, where we're processing roughly 60 million MAUs.

  • We're scaling it up to handle about 200 million MAUs, which represents a pretty material investment on our part.

  • Operator

  • Our next question comes from the line of Tim Willi of Wells Fargo.

  • Timothy Wayne Willi - MD & Senior Analyst

  • I had 3 questions here.

  • First one is maybe just a little bit of housekeeping or just a little bit of color.

  • The MAU number sequentially we had thought it might tick up a little bit.

  • I know there's a trade-off between ARPU with more seasoned MAUs and growth of new MAUs that might bring you less ARPU.

  • So the revenue all sort of floats.

  • But I'm just sort of curious if there was anything to think about from 4Q to 1Q with that MAU number and how to interpret that, I guess, on a go-forward basis.

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Let me touch on it at a high level, and David, Lynne, you guys might want to add.

  • One of the things -- so MAU has seasonality.

  • Actually, it's very similar to what advertising does.

  • People tend to go to banking a little more in the holiday season probably because they're worried about running out of money.

  • They're checking how much they have.

  • And you typically can see an MAU drop in Q1, and then it starts to accelerate throughout the year.

  • So I think what we actually observed in Q1 was a combination of the seasonal drop plus some MAU growth on the mix, but there's also a certain level of noise around that.

  • David?

  • David Evans - CFO & Head of Corporate Development

  • I think that's right.

  • I mean, I think if anything, I think what the quarter represents is our ability to continue to drop meaningful revenue growth without necessarily having to have MAU growth.

  • But I think the seasonality point is a fair one.

  • But it's not necessarily anything that I would look too far into.

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Yes, I agree with that.

  • Timothy Wayne Willi - MD & Senior Analyst

  • Okay, no, that's great.

  • I just wanted to make sure we understood the puts and takes, sir.

  • The other questions I had, I guess, go into some of the investments that you guys talked about in the prepared comments.

  • Just curious between the opening up and beginning to build out new categories for advertisers where you talk about travel, entertainment, grocery and then obviously the infrastructure investment for JPMorgan and perspective other banks.

  • Is there a way to just sort of think about as we look at the EBITDA guidance for 2018, just to conceptualize how those 2 different paths are contributing to expenses and then maybe one rolls off quicker than the other as we start to think about our 2019 models and just how to think about certain expenses beginning to dial back while others may still be in place waiting for the JPMorgan ramp?

  • If that makes sense.

  • David Evans - CFO & Head of Corporate Development

  • Yes, this is David.

  • I'll touch on a couple of things with regards to that, Tim.

  • So as you might imagine, from an investment perspective, we've had a little bit of time to put some planning into place.

  • And I'll touch on the top line in just a second.

  • Certainly, a lot of the things that we're going to be putting money into will be around sales and marketing, making sure we can go out, attack new verticals.

  • Obviously, with the Chase portfolio, we feel like we have a very opportunistic view towards new verticals and new ways to attack the market.

  • Obviously, on the R&D side, implementation side, this is a major milestone for us.

  • And we're going to want to make sure we have the infrastructure in place.

  • I think what I don't have as finer of a point around as I'd like at this point is just really the split between CapEx and OpEx.

  • And I think that's what you see reflected in the adjusted EBITDA guidance.

  • I think we talked about kind of a minus 11.5-ish number for the year.

  • And so what you see is an addition of, call it, $3 million or $4 million of OpEx in that number.

  • Obviously, the stated number that you see in the $16 million to $18 million includes some FI share shortfalls.

  • So I know the folks on the phone, we always kind of speak about adjusted EBITDA in 2 ways.

  • So $2 million of that is that projected shortfall.

  • The remainder is what we've added by way of OpEx in those areas that I mentioned.

  • And then there will be some CapEx as it relates to hosting-related hardware and software-related expenses.

  • I don't know if that answered your question, but the one thing -- the other thing that I also wanted to touch on just kind of while we're talking about it is as it relates to the top line.

  • Certainly, on the top line, we just made this announcement a few days ago, and I'll let Scott touch on this as well.

  • We are going to literally start now going out and assessing what these opportunities look for as we plan for significant MAU growth in 2019.

  • And so that's kind of why you see our view towards our core Direct business, the guidance around that remaining unchanged.

  • It's certainly something that we're going to continue to assess.

  • But we have had time to think about investments.

  • We're starting the process to think about what it could mean for the top line.

  • Scott?

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Yes, look, I would agree with all that.

  • There're a couple things we know.

  • We know that our marketer partners want to buy scale and that they focus on a relatively small number of digital marketing channels that can move -- really move the needle.

  • We can move a lot more needles than we could before.

  • And so we're excited about our ability to go bring them -- a way to bring a lot more customers into the store and be able to measure the penny to their investment.

  • So we think this will be well received from our marketing partners.

  • Second, while we are -- have a modest kind of onetime increase in operating cost both on the sales side and on the R&D side, that positions us to scale the business with many, many more MAUs over multiple years.

  • So I think we're really going to start to see the scale effects on the business.

  • And we talked about this before, we're largely a fixed cost business with a much larger customer base.

  • So I think as you think about modeling, I would think about, okay, a little more fixed cost for a dramatic increase in overall sort of MAU scale.

  • Operator

  • Our next question comes from the line of Youssef Squali from SunTrust.

  • Sagar Vachhani - Associate

  • This is Sagar on for Youssef.

  • My question revolves around -- with data privacy coming under increased scrutiny domestically and the rollout of GDPR in Europe in a few weeks.

  • Do you believe that there are any risks here from either regulator or from financial institutions more closely examining relationships with any third parties?

  • Or do you think that you're generally unaffected by recent events?

  • Lynne Marie Laube - Co-Founder, COO & Director

  • Yes.

  • This is Lynne.

  • I'll take that question.

  • So as a reminder, one of the strengths of our platform is we built it to take into consideration the high regulatory and privacy concerns that banking has always had.

  • And so it's a huge strength of our platform.

  • We don't have any personally identifiable information.

  • We're well contained inside the bank's secure digital channels.

  • Our customers are all verified customers.

  • There's no opportunity for bots or any type of fraud from that sense.

  • So we actually feel like this is a great opportunity for us as our marketers and advertisers are starting to question essentially some of the practices of other digital channels that are out there.

  • We stand really strong in comparison.

  • In terms of open banking and GDPR in Europe, we see that as a significant opportunity actually for us to -- if you think about what we do, we are a platform that safely and securely can manage and process and monetize consumer transaction data.

  • We do it for banks today.

  • If in the future, in Europe or anywhere else where open banking goes, if other players are holding consumer transaction data, we still are a platform that can safely and securely help them monetize that.

  • And it's all we do and we're exceptional at it.

  • So we're very bullish on the opportunity that some of the recent news stories have created for us.

  • Operator

  • Our next question comes from the line of Aaron Kessler of Raymond James.

  • Aaron Michael Kessler - Senior Internet Analyst

  • A couple of questions.

  • Maybe the first one on the JPMorgan deal, if you can talk a little bit about timing, kind of how it came together, I guess, a little sooner than we expected in terms of your negotiations with them and maybe 2 of them as a competitive bid.

  • And how are you thinking about kind of -- typically your business may be a little more aligned to debit cards?

  • But obviously, they have a large credit card portfolio as well.

  • Lynne Marie Laube - Co-Founder, COO & Director

  • Yes.

  • Want me to take it?

  • Yes, the guys at JPMorgan Chase are -- the guys and gals over there are fantastic.

  • And this deal certainly came together quite a bit faster than I think we've seen in the past.

  • And so we were very pleased and very excited with that.

  • They're just a really innovative organization.

  • In terms of the question around debit and credit, you're absolutely correct.

  • They have a massive credit card portfolio, and it's one of the biggest investments that we're making in sales, it is to go penetrate new verticals where we're going to see a lot more transaction data then we have traditionally in the past, e-commerce, travel, luxury, et cetera.

  • So we will be selling specifically for new types of portfolios and credit-focused portfolios with this implementation.

  • Scott D. Grimes - Co-Founder, CEO & Director

  • And then it's probably worth adding.

  • A bunch of the innovation work we've done over the past 2 to 3 years has been to improve the performance of credit card portfolios.

  • And I won't go to specifics but compared to a few years ago, their multiples is better performing, things like our activatable e-mail, our new sort of mobile media formats that we use.

  • So we feel very good about our ability to unlock the value of a credit card customer today.

  • Aaron Michael Kessler - Senior Internet Analyst

  • Great.

  • I just want to clarify my guidance, it looks slightly lowered for the year.

  • Is that all other platform solutions?

  • Or any change to kind of the Direct business guidance?

  • David Evans - CFO & Head of Corporate Development

  • Yes, that's right.

  • So we are unchanged from our guidance for our core business.

  • What you see on total is the removal of other platform.

  • Scott D. Grimes - Co-Founder, CEO & Director

  • And guys, to be very transparent, once we realized the task at hand and scale in Cardlytics Direct, the 2 things that we really had to do was get people -- salespeople that understood our business, focused on the Cardlytics Direct, and get our technical talent really focused on scaling the infrastructure of it.

  • So it really was a decision of we needed to really double-down our resources in Cardlytics Direct to be able to handle the MAU increase we see in 2019.

  • Operator

  • Our next question comes from the line of Andy Hargreaves of KeyBanc.

  • Andrew Rex Hargreaves - Senior Research Analyst

  • I'm wondering if the rollout here with both Chase and Wells should change our expectations for contribution margin longer term.

  • And then just to clarify, I think I'm hearing you right, but basically, we should be thinking other platforms solutions is no revenue, no contribution profit on a go-forward basis.

  • Is that right?

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Yes, on the second part of the question, that's correct.

  • I think as -- for 2018.

  • David Evans - CFO & Head of Corporate Development

  • For 2018.

  • Lynne Marie Laube - Co-Founder, COO & Director

  • For 2018.

  • Scott D. Grimes - Co-Founder, CEO & Director

  • For 2018.

  • Yes, sorry about that.

  • For the first question, I think longer term, certainly, we're not going to comment specifically to bank contracts that we enter into.

  • But we believe this will not lead to any material changes to the network average for the longer term.

  • David Evans - CFO & Head of Corporate Development

  • And Andy, we still have a lot of excitement around other platform solutions.

  • And frankly, as we come out the other end of these implementations with a significantly increase in MAUs, we can solve a lot bigger problems.

  • It's just that we had a near-term where we do assign our resources given the implementation works that's underway decision.

  • Andrew Rex Hargreaves - Senior Research Analyst

  • Yes.

  • And then last, I'm sure you guys have plenty to do now for the foreseeable future but wondering if you've had sort of similar breakthroughs in discussions with other banks in the pipeline as you had with Chase?

  • Lynne Marie Laube - Co-Founder, COO & Director

  • I mean, we're always out there talking to all of the big banks in the country.

  • And as we said during the roadshow, we just don't comment on any particular bank until we have something material to say because banks can -- often they can go slower than we like them to.

  • In some cases, they actually go faster.

  • For sure, we know they're highly unpredictable.

  • But you should rest assured that we're talking to every big bank out there.

  • And as Scott has said, we are well positioned to consolidate the industry at this point.

  • Operator

  • Our next question comes from the line of Matt Trusz of Gabelli & Company.

  • Matthew A. Trusz - Research Analyst

  • Do you have a sense of what the incremental lift is to ARPU from adding one of these new advertiser categories or verticals?

  • And more generally, would you see the bigger ARPU opportunity as banks improving their user interface practices and displaying more inventory just from you bringing on this broader universe of retailers?

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Yes, Matt, you're right, it's both, right.

  • The -- some of these categories like grocery, for example, we do a lot of grocery in the U.K. It contributes a lot of ARPU.

  • Travel and entertainment, especially in the credit card side, very large advertising budgets.

  • So these are opportunities that we have always known that are out there.

  • And we now have the scale coming to feel like that we can go and very profitably invest sales dollars to go and secure those advertisers kind of at scale.

  • There're also some product enhancements we are in the process of developing that help us serve some of those verticals in a new way that can be really engaging to consumers.

  • So for sure, bringing in new advertising verticals adds to ARPU.

  • And we have no shortage of impression inventory within our banks.

  • So we're excited about that.

  • Your second point, the other big way we drive ARPU is continuing to roll out additional UI enhancements and customer experience enhancements, offer optimization in the banks.

  • Lynne spoke to some of those in her examples.

  • Obviously, that's something we have a big team deployed on every single day, and we also have a significant amount of headroom in that area.

  • Operator

  • Thank you.

  • At this time, I'd like to turn the call back over to Scott Grimes for any closing remarks.

  • Sir?

  • Scott D. Grimes - Co-Founder, CEO & Director

  • Well, everybody, thanks for joining our call today.

  • We had a really exciting quarter.

  • On our IPO roadshow, we talked about how we are really excited about the potential to consolidate the U.S. banking market.

  • And over the past 3 months, I think we've really made a ton of progress solidifying that position.

  • So we have a lot to look forward to going forward.

  • We're going to be at the JPMorgan conference next week.

  • I know a bunch of you will be there.

  • We look forward to seeing you at the conference.

  • And thanks for joining today's call.

  • Operator

  • Thank you, sir.

  • And thank you, ladies and gentlemen.

  • This does conclude your conference.

  • Thank you for your participation.

  • And have a wonderful day.