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Operator
Good afternoon, and welcome to the Beazer Homes Earnings Conference Call for the quarter ended June 30, 2017. Today's call is being recorded, and a replay will be available on the company's website later today. In addition, PowerPoint slides intended to accompany this call are available in the Investor Relations section of the company's website at www.beazer.com.
At this point, I will turn the call over to David Goldberg, Vice President and Treasurer. You may begin.
David I. Goldberg - VP of Treasury & IR and Treasurer
Thank you. Good afternoon, and welcome to the Beazer Homes conference call discussing our results for the third quarter of fiscal year 2017.
Before we begin, you should be aware that during this call, we will be making forward-looking statements. Such statements involve known and unknown risks, uncertainties and other factors, which are described in our SEC filings, including our Form 10-Q, which may cause actual results to differ materially from our projections. Any forward-looking statement speaks only as of the date on which such statement is made, and except as required by law, we do not undertake any obligation to update or revise any forward-looking statement, whether as a result of new information, future events or otherwise. New factors emerge from time to time, and it is not possible for management to predict all such factors.
Joining me today are Allan Merrill, our President and Chief Executive Officer; and Bob Salomon, our Executive Vice President and Chief Financial Officer. Allan will begin today's call by providing an overview of our third quarter results and the impact of our earnings levers. Bob will then discuss the third quarter results in greater depth, where we stand relative to our 2B-10 goals and our expectations for the remainder of fiscal 2017. I will then come back to provide more details about our land spending this quarter and provide an update on our balance sheet and liquidity, followed by a wrap-up by Allan. After our prepared remarks, we will take questions in the time remaining.
I will now turn the call over to Allan.
Allan P. Merrill - CEO, President and Director
Thanks, David, and thank you for joining us on our call this afternoon.
We had a terrific third quarter, with results that were at or above our expectations on every front. We generated revenue growth and a big increase in profitability, driven by higher gross margins and better overhead leverage. We also generated significant order growth as our sales pace increased year-over-year. This led to a nice jump in the dollar value of our backlog, leaving us well positioned heading into the fourth quarter.
Beyond this year, we're committed to our balanced growth strategy. We're on a solid path of earnings growth, which will be enhanced by our increased land spend and the rollout of our Gatherings communities. As this unfolds, we will continue to improve the balance sheet by reducing debt by an additional $100 million through fiscal 2018.
We generated 16% growth in adjusted EBITDA, which was very encouraging, but it actually understates our improvement in earnings this quarter. On a comparable basis, our earnings per share grew about 80% versus the same period last year.
Now to understand these results, it's helpful to revisit the 6 levers for earnings growth that we outlined last quarter. We made demonstrable progress on each of these levers, 5 of which directly improved our third quarter results. First, our average selling price was up 3% year-over-year, driven by mix and some price appreciation. Second, our absorption rate was 3.4 sales per community per month. Not only did this help generate a higher backlog, but it also allowed us to sell and close more specs, which contributed to our top line growth. Third, our gross margin rose 60 basis points over the prior year. We benefited from improved margins on our spec homes as well as lower-than-anticipated warranty costs in roughly equal amounts. Fourth, our SG&A as a percentage of total revenue was down 20 basis points from the same period last year as we closely controlled costs. And finally, our interest expense as a percentage of total revenue declined more than 40 basis points from our debt reduction efforts. The last lever, efficiently growing our community count, will materialize in the quarters ahead as we increase our use of lot options, find smaller communities and activate land previously held for future development will sustain our growth and mitigate risk.
Our performance this quarter is indicative of the operating leverage inherent in our business, and it shows that incremental gains in each of these levers can drive major improvements in our overall results. That's why we're so excited about our balanced growth strategy.
Before I turn the call over to Bob, I'd like to provide a Gatherings update. We started vertical construction at our first Orlando community in Lake Nona, which will ultimately provide more than 200 homes. We also closed on sites in Dallas and Virginia, representing more than 130 future sales. And our pipeline of communities under consideration includes over 2,000 homes. As we discussed in our May investor meeting, Gatherings will be a key part of our business in the coming years, and we will be investing accordingly.
With that, I'll turn the call over to Bob to discuss our results in more detail and to update you on our 2B-10 progress.
Robert L. Salomon - CFO, CAO and EVP
Thanks, Allan, and good afternoon, everyone.
In the third quarter, our sales absorption rate was 3.4%, up more than 14% and leading to a 7% increase in orders. We generated sizable year-over-year growth in a number of our markets, especially in Las Vegas, Phoenix and Southern California. Notably, our new communities in San Diego are showing strong performance, helping to boost our growth.
Homebuilding revenue rose about 5% versus the prior year to $472 million. Our average selling price is $341,000, was 3% higher than the same period last year. Each of our regions experienced year-over-year price improvements led by the Southeast, where prices rose more than 6%. We generated a backlog conversion ratio of 62%, almost 300 basis points higher than the prior year. This improvement related to slightly higher spec sales and better cycle times. In line with our expectations, average community count for the quarter was 155, and we ended the quarter with 154 communities.
Our third quarter gross margin, excluding impairments, abandonments and amortized interest, was 21.3%, up 60 basis points versus the prior year. Even without the benefits from lower warranty costs, this marks the third straight quarter where we posted year-over-year increases in gross margin. We successfully offset the impact of labor and material cost pressures and absorbed a higher percentage of our closings coming from land banks and previously land held assets.
SG&A as a percentage of total revenue, including both homebuilding revenue and land sales, was 12.4%, down 20 basis points year-over-year. The decline was attributable to the stronger top line growth we generated in our overhead cost discipline. This led to our third quarter adjusted EBITDA of $44.3 million, up $6 million or 16% versus the same period last year. Total GAAP interest expense, which includes both direct interest expense and interest amortized through cost of goods sold, was $24.8 million in the quarter, down a little more than $1 million versus the prior year. Going forward, our total GAAP interest expense should approximate our interest incurred. As a result, future growth in EBITDA should drive pretax income.
Our net income from continuing operations was $7.1 million, which was up about $1 million versus the same period last year. Our net income was up $3.4 million on a comparable basis after adjusting for nonrecurring benefits and charges realized last year. Our tax expense in the quarter was $5.7 million, which was a little higher than we expected, primarily driven by adjustments to prior period's state tax expenses. We continue to expect our effective annual tax rate to be approximately 38% going forward. Together, this led to earnings per share of $0.22, up dramatically from the prior year on a comparable basis.
We continue to make progress towards achieving 2B-10, our multiyear goal to get to $2 billion in revenue and a 10% operating margin. On Slide 8, we have provided details on our performance relative to our 2B-10 metrics. At a high-level, over the trailing 12 months, our total revenue was over $1.9 billion, up nearly 50% from when we first introduced our 2B-10 Plan at the end of fiscal 2013. Over the same period, our adjusted EBITDA has nearly doubled to $168 million. Our efforts to date have positioned us to achieve and then surpass our 2B-10 target.
Moving on to our expectations for the fourth quarter of fiscal 2017. We expect orders to be relatively flat versus the same period last year, with a community count that is down year-over-year but up slightly from the end of the third quarter. Our backlog conversion ratio should be in the high 70% range. Our ASP is expected to be in the high 340s, up significantly from the fourth quarter of last year. We expect fourth quarter gross margin to be flat to up 10 basis points year-over-year, marking the fourth consecutive quarter of year-over-year stability or improvement in gross margin.
Our SG&A as a percentage of total revenue should be down slightly year-over-year. Our land sale revenue should be relatively flat sequentially. And finally, the cash component of our land spend is expected to be over $125 million, significantly higher than last year.
At this point, I'll turn it over to David to discuss our land spending and balance sheet.
David I. Goldberg - VP of Treasury & IR and Treasurer
Thanks, Bob.
In the quarter, we spent $104 million on land and land development. Year-to-date, our land spend, including activations of land held for future development, was $371 million, up 16% year-over-year. Since the peak in 2009, our total land held for future development has declined from $420 million to less than $153 million, a reduction of 64%. In turn, our active assets now represent 90% of our total inventory. We remain committed to further reducing our land held assets, allowing us to continue to improve our capital efficiency.
While predicting future quarterly community count is difficult, you can see that we have 43 communities scheduled to open in the next 6 months and a pipeline of 33 communities that have been approved and are currently under contract, offset by 41 near-term closeouts. We expect gradual growth in community count in the coming quarters.
For the last few quarters, we've discussed the expansion of our Southern California division at San Diego. In the March quarter, we opened our first 2 communities in Imperial Beach. And this last weekend, we opened 2 new communities in Oceanside. We're excited by the momentum we've generated to date, and look forward to our continued expansion.
Demonstrating the progress we've made in improving our profitability and our more efficient use of capital, our trailing 12 month EBITDA to inventory ratio was 10.1%, representing a dramatic improvement relative to prior years. Although we've made great strides to date, we're confident that there is significant upside to our returns still ahead of us.
With the improvement in profitability and our reduction of debt, our net debt-to-EBITDA has declined to 6.9x, down from over 20x just 4 years ago. We expect further reductions moving forward.
Reflecting the benefits of the refinancing we've completed and our efforts to reduce leverage, our balance sheet is well positioned to support our growth ambitions with nearly $170 million in unrestricted cash and almost $310 million in total liquidity at the end of June.
With that, let me turn the call back over to Allan for his conclusion.
Allan P. Merrill - CEO, President and Director
Thanks, David.
Our third quarter results clearly demonstrated the operating leverage inherent in our business, with incremental gains across multiple levers driving substantial growth in our profitability. Our path for continued earnings growth will be driven by more of the same, plus further reductions in our leverage.
I want to thank our team for their continued efforts. With their talents, I'm confident we have the people, the strategy and the resources to reach our objectives.
And with that, I'll turn the call to the operator to take us into Q&A.
Operator
(Operator Instructions) And our first question comes from Michael Rehaut from JPMorgan.
Michael Jason Rehaut - Senior Analyst
Nice quarter. My question, I guess, has to do with the community count. It's one area that -- it seems like you're kind of stabilizing. You expect 4Q to be up slightly. And I think, David, in your results -- comments, you also mentioned you expect gradual growth. As you see the recovery continuing to play out and you're, of course, executing on the Gatherings project -- product as well, what could be the lever potentially to accelerate that? And at what point do you think we might be able to get to the 2B-10 goals you've discussed?
David I. Goldberg - VP of Treasury & IR and Treasurer
Well, Mike, it's Dave. I would start off by saying, obviously, we're not giving fiscal year '18 guidance yet. We've kind of focused on gradual growth in community count. The one that I'd note in your question, I think, which is interesting, which is our focus on the efficient use of our balance sheet and our capital. I think the concept is what we want to do is to be able to grow our community count and use our capital efficiently, not only to help grow the community count but also to mitigate risk. So in terms of growth and the growth pattern, I think we're certainly going to see gradual growth as we move through '18. You're going to see more Gatherings communities over time. But the key is to efficiently use the balance sheet and to use our capital to grow the community count faster than we would otherwise while we're mitigating risk.
Michael Jason Rehaut - Senior Analyst
That's helpful. I appreciate that. And I guess, just following on, with the momentum in Gatherings, maybe you could just remind us about your current demographic mix as it stands, let's say, in '16, '17 and where you might think it might wind up in a year or 2 as you continue to roll out this new product.
Allan P. Merrill - CEO, President and Director
So Mike, it's a little bit challenging there. Certainly, first-time buyers and first-time move-up buyers are, by far, the largest part of our business. And I would say empty-nester and active adult buyers are the second largest part. The first time component has always been, at least in my history with the company, the largest single piece. And I am sure that's still the case, that those first-time buyers comprise the majority, or at least, the largest single component. Where you get into first-time move-up and empty-nester, those distinctions are a little bit tough because you don't always have exactly the age breakdowns. You know our mortgage strategy is to have banks compete on behalf of our customers. So I'm in a little different position on having that personal identifying information that those with the mortgage companies may have. But I can tell you that we like our positions, first-time buyers, active adult buyers, and that is the vast majority of our business when we get out to '19 and '20. That is who we are. It's all about value. We don't want to be the price leaders in either segment. We want to be about value at prices that are affordable.
Operator
The next question comes from Jay McCanless from Wedbush.
James C McCanless - SVP
The first question I had, orders in the Southeast are down year-over-year. Could you talk about what's going on in that segment, please?
Allan P. Merrill - CEO, President and Director
Yes. We were down in community count a fair bit, Jay. I can tell you that the one nice thing about this quarter, and there were a lot of nice things about this quarter, but all 3 of our reporting segments had sales per month per community at 3 or better. So very healthy levels in all 3 reporting segments is a big part of it, a reduction in community count that was slightly disproportionate there. And as I recall, and I'm a bit off script here, but as I recall, one of our markets last year ran particularly hot. I think Charleston may have been a 4.5 kind of a sales pace. Charleston is a terrific market for us. It didn't run at that pace this year. So I would say I'm really pretty pleased with the results in the Southeast.
James C McCanless - SVP
The second question I had, multipart question on price. I guess, number one, could you talk about pricing power, where you guys feel like you're getting better pricing power maybe on regional or a geographic basis? But then also, without asking for '18 guidance, just kind of thinking about as the Gatherings products starts to roll in and you've got the higher ASP product coming online in California, what range should we be thinking about for average closing prices in '18?
Allan P. Merrill - CEO, President and Director
Well, you're right. There is a lot in that question. So let me pull certain parts of it, and tell me if I got it all. The first thing, and maybe the easiest one, is the Gatherings really be pretty impactful in 2019. But what I would frame Gatherings is around our 2B-10 price brackets. I don't think that you should assume that Gatherings is going to be substantially higher or lower. There will be situations where it's both, but at that mid-300s is a good place for Gatherings. So it's not going to exert by itself a significant influence on ASP. And it is the case at both in our Maryland market, Virginia markets and in our California markets, those are higher. But our Houston markets, our Indianapolis markets, our Arizona and South Eastern markets are lower. And I don't really see over the next year that the mix across our communities is going to differ substantially. I would simply point you to the backlog. Backlog is in the $350,000 range, and I think that has provided a pretty good road map for future quarters' ASP achievement. But that's kind of I think as much as I can intelligently say about price. And you'll have to remind me. The rest of your question?
Operator
The next question comes from Alan Ratner from Zelman & Associates.
Alan S. Ratner - Director
Nice quarter. So gross margin in orders both came in above the -- your guidance for the third quarter. Was just curious if you can kind of pinpoint what drove that upside. Is it as simple as demand was good through the quarter? Or were there other things that we should consider there? And then just looking at the 4Q guide, it would imply both gross margin pulling back a little bit sequentially as well as the pace of order growth pulling back as well. So is that just some conservatism, following a strong 3Q? Or similarly, is there something else we should be aware of?
Allan P. Merrill - CEO, President and Director
Well, I'll tell you what, let me take the sales pace part. And maybe, Bob, talk a little bit about margin. What I will tell you is the demand was solid through the quarter, and it was really pretty broad-based. Bob mentioned the Vegas and Southern California, and those were clearly standouts. But I got to tell you, our Maryland and Virginia business showed great improvement as well. So we really did see strength. As it relates to the fourth quarter, I think what you're saying is we think that our pace will be up enough to offset the year-over-year change in community count. But there's a seasonal pattern there that is pretty well established with our fourth quarter coming in at lower sales paces than our third quarter in any period of time that I can recall. So I don't think that there's much to see there other than just a little seasonality. On the gross margin side, Bob, you want to...
Robert L. Salomon - CFO, CAO and EVP
Yes, sure. Alan, we talked about the increase in our margins this quarter were split roughly evenly between higher spec sales margin and then some lower than anticipated warranty costs. I think as you look forward -- while we've done a lot of things to improve the delivery of our homes and our warranty program, I don't think that we're starting to trend, at least not yet, where I feel comfortable projecting that lower warranty spend on a go-forward basis. Hopefully, we get there. But as we stand right now, we're not projecting that, which is why we guided to where we guided for next year -- for next quarter, excuse me.
Allan P. Merrill - CEO, President and Director
And I think the key thing, Alan, to take away is we're pretty confident in flat to up gross margins again in the fourth quarter so that would have been a run at the table this year, which was one of the goals of the beginning of the year. And against mix and product and all of the issues that are well known to folks covering the space, we're pretty pleased with that performance.
Operator
We have an additional question coming from Jay McCanless.
James C McCanless - SVP
Yes. Can you hear me now?
Allan P. Merrill - CEO, President and Director
Yes. Sorry about that, Jay. I think I forgot half of your question, and that's a -- I don't have any good excuse.
James C McCanless - SVP
No, no problem. I got -- somehow, I got muted. The pricing power was what I wanted to ask about in terms of either geographic strength or by product line. What kind of pricing power you all have seen to offset some of the rising costs that we're seeing in lumber, concrete, et cetera?
Allan P. Merrill - CEO, President and Director
Yes. There's definitely some pricing power because the supply situation, both for new and used homes, is pretty tight. I think one of the things that we're focused on is the health of the community over the life of the community. And going lights out in 1 month only to set yourself up for difficulties in subsequent months is something to be considered. So we have been consistent and intentional about price, but we're also really focused on feature level. Because one of the things that is key to us is affordability for our buyer profile. And I want to be careful, that as we are absorbing those cost pressures that you mentioned, that we're not just lazily shoving it into price and expecting the customer to pick up the tab. There are a lot of other things that we want to be doing so that we can continue to be exceptional value or extraordinary value for our buyers and at an affordable price. And I'm pretty mindful of the fact that while there's been some wage growth, we've got to be careful about house prices running through that. So I would tell you it's not just a matter of passing on cost increases.
James C McCanless - SVP
Got it. And then just the other question that I had. Could you talk about what type of improvement you've seen in spec home gross margins versus last year and maybe what the spread is to 2B build?
Allan P. Merrill - CEO, President and Director
Well, I can tell you that, as we talked about it year-over-year, we were up about 60 basis points. And we described it as being roughly equal between lower warranty costs and improved margins on specs and stability in the rest of the business, which was terrific given the pressures. And so with specs being in that 30% to 40% range for our business, you can kind of work out about what the lift was. At this point, the differential is varied. There are still a couple of markets where spec margins on homes to be delivered within 45 days are above 2B builds. That's a super healthy condition, and that's one that we were really glad we had some specs available to sell into that. That doesn't happen very often, and it doesn't happen in a lot of markets, but that was certainly one of the factors this spring.
Operator
We have an additional question coming from Alan Ratner from Zelman & Associates.
Alan S. Ratner - Director
I think I might have had the same technical issue that Jay had there. I appreciate your response to my first question. Second question. David, I think, you made some interesting comments about just the overall strategy as far as kind of a balanced growth on the land side. And maybe, if I interpret it correctly, maybe finding ways to be a little bit more capital-efficient on the land acquisition strategy. One of the things that's kind of struck me a little bit this earnings season from other builders' results is several companies have had quite a bit of success actually expanding their option lot pipelines, some in some pretty significant magnitude. And I look at your pipeline and you have a nice supply of land at about 4 years. But the option piece has been pretty flat for really the last couple of years. So I'm curious, maybe compared to what we've seen out of some other builders, what are you guys seeing in the land market as far as the availability of options? And maybe what's preventing you from being more aggressive in terms of tying up more lots on the options side? Is it just the terms that are available not to your liking or not within your specific markets or price points? Or anything you could add there would be helpful.
Allan P. Merrill - CEO, President and Director
So Alan, I'll jump on it, and then David will help with whatever I leave out. I think one of the things for us is that we've activated an enormous amount of land held for future development. And part of that is let's generate both incremental profitability and let's return that capital to more efficient long-term uses. So with that and options, the combination of those 2, have really grown in terms of our deliveries. So that's a little part of a Beazer-specific story in a bigger context because you're talking about other builders. I think we are finding opportunities for option deals, but just because you can doesn't mean you should. I can tell you that it's partly location and price. We've been selective about that. We've been on a pretty good trajectory of pace and margin improvement. And I think if you get caught up in community count growth as a builder, it's pretty easy to do, develop what I like to call unititis. You can tie up additional communities, you can do it with a low-down payment or a low deposit, and you can have a store, and then you spend the next 3 years figuring out why you got that store. And look, that isn't to say that options don't play a role. They do. But I would tell you just because they're there, they're not all great. And I think with our initiatives to buy slightly smaller communities, do some land banking, some rolling lot options and activate land held, that's really driven a significant improvement in return on capital. And I think all of those tools remain available to us.
David I. Goldberg - VP of Treasury & IR and Treasurer
Yes. Alan, I would echo what Allan said in that having an efficient balance sheet structure is not just about lot options. It's about finding the most efficient way to grow our business using our capital as efficiently as we can. So part of it is smaller communities. Part of it is lot options, there's a lot that goes into it. Part of it is land held. But it's really the concept of trying to use your balance sheet more efficiently, not just relying on options to control more land. And I think the fact that we haven't strayed from our underwriting discipline, we haven't really changed our product, that might be a differentiator versus some of the other builders that might be focusing on maybe some more price-sensitive buyers. They might be able to find more option deals.
Alan S. Ratner - Director
Should I read between the lines there in that a lot of the option deals that might be available today are more in the tertiary markets, where you've made it pretty clear you're not necessarily looking to expand into right now?
Allan P. Merrill - CEO, President and Director
Yes.
Operator
Our next question comes from Susan Maklari from Credit Suisse.
Susan Marie Maklari - Research Analyst
Allan, I want to go back to the discussion about specs and margins. And it seems like with you driving a better sales space, and perhaps, a bit more velocity in the market, that along with the fact that you are getting better margins with some of these units, is it changing the way that you think about specs and the number of specs you want on the ground? And within that, is it giving you, perhaps, incrementally better control over some of those 6 levers that you've outlined?
Allan P. Merrill - CEO, President and Director
That's a -- it's a sophisticated question, and I'm not being patronizing. There's a lot going on there. Look, we're not going to radically change our approach to specs. So I should say at the outset that they have been a meaningful but not a majority of our business, and I expect that to continue. When market conditions are set up in a particular way that we see demand building, we've evaluated the supply characteristics, we have the capacity at the community level because Bob still controls every single start of a spec, we have the ability to go -- get a little bit more active. And one of the things we watch really closely is at what stage are the homes selling, and of course, what profitability do the homes have when they sell. And what we saw this spring is there were a number of markets where mid-stage specs, were very valuable to have, and we were glad that we were well positioned with those. I can tell you there've been other years where that wouldn't have been the same situation. So I wouldn't say that this is really a significant pivot toward more specs. A year ago, we used specs as a very intentional strategy to manage our liquidity. This year, we use specs to a slightly greater extent, but we used them because they served a market need where the buyers were telling us there's real demand for that. So I would say they're an integral part of our toolkit, of our go-to-market strategy. They will clearly factor into our Gatherings buildings when we are launching 27 unit buildings, so you'll see, and we'll clearly be breaking out some data about those Gatherings buildings. So I think you'll see maybe in that one area a little different composition of specs possibly. But for sure, they are a valuable part of a -- meeting the market. And right now, it has been, I think we called that pretty much right on.
Susan Marie Maklari - Research Analyst
Okay. I appreciate that color. And then hopefully, this will be a little bit easier. But it sounds like you are on -- the communities that you've opened in Southern California have really gone well so far. Can you just give us a bit more color on what's going on down there and maybe how we should be thinking about your potential in that market going forward?
Allan P. Merrill - CEO, President and Director
We'll eventually have at least 7 communities in San Diego just from the existing assets that we've got. We activated 2 of them. We opened 2 of them in the March quarter in Imperial Beach, which if you don't know is south of downtown. But it's on the estuary. It's on the bay. It's a pretty unique asset, and it is an asset where we've been successful in essentially selling everything that we've released to the market and making appropriate upward adjustments in price between releases. And I expect that position to continue to exist for the foreseeable future. Just Saturday, we opened our first 2 communities in Oceanside, and we'll have a couple more there as a part of the same community that's immediately adjacent to the Oceanside Mission. It's an historic site. It's a beautiful site. And I can tell you that we were really pleased with the sales activity. In terms of what else is coming, we've got an inland in slightly differently priced community, right where 56 connects to 15 in Palo Mesa. And that's going to give us, I think, a great trifecta. We're on the water, we're in Oceanside, and we're inland. I think we have that market pretty well surrounded, and I think it's going to be important for us in '18 and '19 as a result.
Operator
The next question comes from Sam McGovern from Credit Suisse.
Samuel Thomas McGovern - Research Analyst
Just could you guys give us a reminder in terms of what's left in terms of debt reduction and your guys' thoughts in terms of what kind of debt metrics you guys want going forward?
David I. Goldberg - VP of Treasury & IR and Treasurer
Yes, Sam, it's Dave. In terms of what's left, we've outlined $100 million in debt reduction through fiscal '18. So about 18 months left, $100 million. In terms of what debt metrics we'd like, I think the best thing to point you to is if you look at our compensation plans, you can see how we get compensated for our net debt-to-EBITDA and where we're targeting to get to. Certainly, a number in the 5 would be great, and we expect to get there over time. So that's kind of where we're headed. And in terms of the $100 million, we're still kind of considering all the debt complex, essentially everything that's outstanding at this point and of course balancing the costs of their purchases against our maturities. So still an open field for us and still some time to make that consideration.
Operator
The next question comes from Lee Brading from Wells Fargo.
Melissa Zayas - Research Analyst
Yes. This is Melissa Zayas on for Lee. Wanted to ask a little more about land spend, particularly, as it relates to the Gatherings product. Is there a percentage of quarterly spend that's targeted on that product? And then is the ramp-up in spend expected in Q4 kind of a reflection of the opportunities as it relates to that product or the a balance sheet improvement or some combination? Any thoughts without giving guidance on if you see this sort of elevated spend as something to look for more than the $100 million kind of run rate you've been running at.
David I. Goldberg - VP of Treasury & IR and Treasurer
Yes. Melissa, thank you for the question. I would tell you that the land spend process at Beazer is it's very bottoms-up. We don't have the categorization that we're going to go spend x dollars on Gatherings or x dollars on so and so market. It's really based on deal flow. So the projections we're giving you, certainly the fourth quarter projection, is a function of what's in the pipeline. And again, it's driven very bottoms-up. So it's a question the deal flow our divisions are seeing, the quality of deal flow our divisions are seeing and keeping a very similar underwriting methodology in place as opposed to trying to get more or less aggressive quarter-to-quarter to put dollars to work. It's very bottoms-up.
Allan P. Merrill - CEO, President and Director
I think the one other thing to keep in mind is that the sites for Gatherings over time are pretty small. We can put 3 buildings on 4 acres and put 5 buildings on 7 acres. So as a result, in addition, our use of property tends to be the highest and best use, so they're a little less competitive. I don't think that Gatherings' land spend is going to actually be as large as the Gatherings contribution to our total unit activity. And that's something to kind of keep in mind that, that's not really a significant part of our capital allocation consideration. I think we'll have plenty of opportunities, and it's not going -- Gatherings by itself is not going to distort the land spend.
Operator
Our last question comes from Alex Barrón from Housing Research Center.
Alex Barrón - Founder and Senior Research Analyst
Good job guys on the quarter. My questions were on 2 subjects. One was on Gatherings. The other was on orders. I was wondering if you guys had any comment on how orders went in July and how they went through the quarter. And then I'll jump to the Gatherings after that.
Allan P. Merrill - CEO, President and Director
Yes, I think we don't typically give monthly guidance or updates, Alex. I'll just tell you that July put us in a position where we feel comfortable with what we said today, which is we think orders will be pretty flat with last year's fourth quarter despite being down in community count.
Alex Barrón - Founder and Senior Research Analyst
Okay. And with regards to Gatherings, I was wondering if you could kind of tell us how many markets are you in at the moment, how many markets you think you'll be in, I don't know, a year from now or 3 years from now just to kind of get a sense of where you think this will go over the next 3 years based on your current land spend on that business.
Allan P. Merrill - CEO, President and Director
So I don't want to single out a particular division, but I will tell you that 15 of our 16 divisions are very likely going to be locations for Gatherings product over time, not necessarily in the next 3 years, but the demographics and land availability and our competitive position, I think, will support that. And I may be wrong, it may end up being all 16. Right now, we're actively selling in the Mid-Atlantic, which we've talked about. We showed you having broken ground and gone vertical in Orlando. We own sites and we'll soon be vertical in Texas on both markets and in Atlanta. And I think that's just 2018 that we know of today. You will see more markets by the end of 2018 and more markets by the end of 2019. But I want to key on something that David said that will seem a little bit counterintuitive, which is Gatherings is demographically favorable. And as a product proposition, it has really well met our customer demand. But we've got to be a little bit careful, which is that we don't start saying things about unit activity that forces us to go do deals to prove that we were about right about the unit activity. And so our divisions understand the economics of the building, the economics of the land transaction. And we will do those deals, and we have no shortage of them in the near term, but we will do those deals that underwrite. So I will just tell you that I'm not going to let us get caught up in trying to chase the unit number or market count number and lose the discipline on allocating capital where we have done the work and can earn the returns.
David I. Goldberg - VP of Treasury & IR and Treasurer
Alex, the other thing that I would add to that, we kind of showed a 3-phase rollout of Gatherings at the Investor Day. I would refer to that in terms of the geographic rollout and the timing. We did talk about that, and I know you attended the Investor Day. I'd refer back to that phased rollout.
Operator
Speakers, we have another question. It comes from James Finnerty from Citi.
James Peter Finnerty - Director
Just a follow-up on the debt reduction and balance sheet optimization. Should I take away from that, that land spend in 2018 will be similar to 2017? Or is there some sort of guidance you can give with regard to land spend in '18?
Allan P. Merrill - CEO, President and Director
I think it can be higher, and we can still easily achieve our debt reduction efforts. I'm not going to promise higher, but it could easily be higher and we'll still payback the $100 million.
Operator
So speakers, we show no further questions in queue. I'll turn the call back to you.
Allan P. Merrill - CEO, President and Director
All right. Well, thank you all for joining us on our third quarter earnings call. We look forward to talking to you in a couple of months at the end of our fiscal year.
Operator
That concludes today's conference. Thank you for your participation. You may disconnect at this time.