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Operator
Greetings and welcome to the BRP Group, Inc. Second Quarter 2021 Earnings Call. (Operator Instructions) As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Bonnie Bishop, Executive Director of Investor Relations. Thank you. You may begin.
Bonnie Bishop - Executive Director of IR
Welcome to the BRP Group's Second Quarter 2021 Earnings Call. Today's call is being recorded. Second quarter 2021 financial results, supplemental information and Form 10-Q were issued earlier this afternoon and are available on the company's website at ir.baldwinriskpartners.com.
Please note that remarks made today may include forward-looking statements, which are based on the expectations, estimates and projections of management as of today, including certain expectations related to COVID-19 and other matters. Forward-looking statements are subject to various assumptions, risks and uncertainties and a variety of factors that are difficult to predict and which may cause actual results to differ materially from those contemplated by such statements. For a more detailed discussion of those factors, please refer to the company's earnings release for this quarter and to our most recent SEC filings, including our most recent Form 10-K, all of which are available on the BRP website.
During the call today, the company may also discuss certain non-GAAP financial measures. For a reconciliation of these measures to the most closely comparable GAAP measures, please refer to the company's earnings announcement and supplemental information, both of which have been posted on the company's website at ir.baldwinriskpartners.com and can be found in the company's SEC filings.
I will now hand the call over to Trevor Baldwin, Chief Executive Officer of BRP Group.
Trevor L. Baldwin - CEO & Director
Thank you, Bonnie, and good afternoon, everyone, and thank you for joining us for our second quarter earnings call. We're excited to announce another record quarter, highlighted by organic growth of 32% and total revenue growth of 133%. All of our segments grew organically at a double-digit rate, including Middle Market, which grew 26%, its best organic quarterly performance in our history as a public company.
The MGA of the Future demonstrated strong growth at 52% during the quarter, continuing to execute multifamily while also making continued progress on both flood and homeowners, which we believe will be important contributors to our growth into 2022 and beyond. As a result of the strong momentum across our entire business, we currently expect high teens organic growth to the overall business in the third quarter, above our target 10% to 15% range.
On the partnership front, we've continued to execute on our strategy of partnering with only the industry's very best independent firms. Our partnership with RogersGray announced during the quarter marks our fourth top 100 partnership in a span of 8 months, significantly expands BRP Group's presence in New England and complements our homeowners' efforts within the MGA of the Future. Earlier this month, we also completed 4 additional partnerships, the 2 largest of which include Founder Shield and The Capital Group, all bring unique incremental capabilities that we plan to leverage broadly across BRP.
Specifically, Founder Shield is a rapidly growing tech-enabled and specialty-focused digital broker joining our Specialty platform. It is rare when we find another firm profitably growing at the same rate as our Specialty business, which Founder Shield has done year-to-date. Founder Shield brings to BRP a track record of growth and innovation that we anticipate will accelerate the deployment of tech-enabled client interfaces and integrated proprietary product across our platform, which we believe will be meaningful drivers of profitable growth for BRP well into the future.
Including all 10 partnerships announced year-to-date, our total annual revenue from 2021 announced partnerships stands at $72.5 million. Looking across the balance of the year, our pipeline remains very strong and continues to build as we continue to have multiple signed letters of intent for deals in a broad range of sizes.
In closing, we're proud of the performance we have delivered through the first half of 2021 and the significant momentum we are carrying into the third quarter. Our collective focus on the convergence of building a great home for amazing talent with ongoing thoughtful investments in technology continues to enable our ability to innovate and execute for our clients and stakeholders at a high level.
To all of our colleagues who execute for our clients and stakeholders on a daily basis, a huge thank you. You are the reason our business continues to be in the strongest position it has been in our firm's history. With that, I will turn the call over to Brad to go into more detail on our Q2 results.
Bradford L. Hale - CFO
Thanks, Trevor, and good afternoon to everyone on the call. For the second quarter, we generated revenue growth of 133% to $119.7 million, demonstrating again that our hybrid growth model, namely outsized organic growth combined with contributions from new partnerships, is delivering strong results as the economic backdrop continues to improve. We generated record-setting organic growth of 32% on a year-over-year basis, thanks primarily to not only strong performance from our Specialty segment but also across all of our sectors and in particular, Middle Market.
We recorded a GAAP loss for the second quarter of $20.1 million or a loss of $0.22 per fully diluted share. Adjusted net income for the second quarter of 2021, which excludes share-based compensation, amortization and other onetime expenses, was $13.3 million or $0.14 per fully diluted share. A table reconciling GAAP net income to adjusted net income can be found in our earnings release and our 10-Q filed with the SEC.
Adjusted EBITDA for the second quarter of 2021 rose 143% to $20.4 million compared to $8.4 million in the prior year period. Adjusted EBITDA margin was 17% for the second quarter of 2021 compared to 16% in the prior year period. For the third quarter, we anticipate an adjusted EBITDA margin of 14% to 15%. This margin movement versus the prior year is timing related as a result of seasonality of the business changing given our M&A success. For the full year, we expect to achieve the high end of our previously communicated 150 to 200 basis point increase in adjusted EBITDA margin relative to last year's 18%.
With respect to a few KPIs for the MGA, our renters policies in force increased by over 39,000 from March 31, 2021, to 605,295 as of June 30. And as of August 6, policies in force have increased further to over 625,000. Additionally, on July 30, we set another new record for new policies sold in a day of 3,472 policies, eclipsing our previous daily high from last year by roughly 250 policies. Since our last earnings call on May 10, we've also turned on an additional 500,000 units, bringing the total unit count in which our renter solution is available to over 9 million.
Finally, we took advantage of our larger size and set fantastic performance since October 2020 to upsize and improved pricing on a new $500 million Term Loan B in May, and late last week, executed a $75 million upside to our revolving credit facility, providing us incremental capacity to better position us for our strong and growing partnership pipeline while reducing our cost of capital.
With that, I will now turn the call over to Kris.
Kristopher Aaron Wiebeck - Chief Strategy Officer
Thanks, Brad, and good afternoon to everyone on the call. A few closing remarks before we hit Q&A. To reflect for a moment on the trajectory and momentum our hybrid growth strategy has facilitated in a relatively short amount of time, Business Insurance recently published their annual list of top 100 brokers, on which BRP currently ranks #19. When we launched our goal of Top 10 in 10 in early 2018, we were ranked #81 in that same list based on 2017 results. This highlights just how powerful the combination of our consistent outsized organic growth, supported with a partnership strategy of attracting only the very best independent firms, has been. As we look ahead, we remain confident and uniquely well positioned to achieve our Top 10 in 10 goal.
Lastly and importantly, I want to welcome all of the new colleagues that have joined us over the last quarter and echo Trevor in thanking all of our colleagues for such an amazing job in executing for each other and our stakeholders. With that, I thank you for your time and we'll now open up the call for Q&A. Operator?
Operator
(Operator Instructions) Our first question comes from the line of Greg Peters with Raymond James.
Charles Gregory Peters - Equity Analyst
Thank you for the relatively short comments. Most of the companies we listen to, conference calls, will talk for 20-plus minutes, so it's appreciated. As far as -- so I think one of the challenges the market's having is the substantial growth in organic. And I think you've laid out, obviously, that the third quarter is going to be another great quarter for you.
Can you give us -- when you look at the second quarter results, can you give us -- when we look at Middle Market -- and can you give us a sense of what's going on? Is it rate? Is it exposure or is it new clients or probably all 3 of them? But give us some perspective of where you're driving this -- the organic results from.
Trevor L. Baldwin - CEO & Director
Yes, Greg, happy to. So a couple of things to maybe just kind of lay the foundation to the question before kind of diving in more specifically. One, I think the momentum we have across our platform at BRP has never been better. The strength of our franchise, the collective capabilities of our people and the breadth of resources and client sector expertise is as strong as it's ever been. So we're executing at the highest levels we've seen, and we're winning consistently in front of our clients, which is ultimately what's leading to the results that you're seeing here.
Specifically, for the quarter, organic growth was double digits across all 4 of our segments, again highlighting the strength of the franchise and the collective momentum we have across our business. When we look at the relative contributors to organic growth, as we've talked about in the past, we really view there to be kind of 4 building blocks to that.
And so you would start with the combined impact of insurance rate and underlying client exposure unit growth or contraction. And for the quarter, the combined impact of rate and exposure for our organic growth was 7.5%, which is certainly helpful, but in the context of the 32% organic growth that we ultimately reported, normalizes down to 25%, which is still an exceptional result compared to the industry's historical trends.
And so when you think about the other 2 drivers of organic growth, well, it's retention of client revenues and I would say again, as a relative kind of symptom of the strength of our platform, I'd say we've seen retention tick up slightly in most of our businesses. But that's not going to be a meaningful driver. Maybe that impacts growth by 100 basis points, plus or minus.
And so really, what's driving it is our ability to continue to write new business, win market share and ultimately bring new clients onto the BRP platform at a rate that meaningfully exceeds generally what our peers are doing. And that is the single largest driver of organic growth for our business.
Charles Gregory Peters - Equity Analyst
That's great color. I'm curious with the 7.5 points (sic) [7.5%] rate in exposure versus the 32% total overall in. Is it -- would you think about this going forward that 23%, 24% of your organic would be continually defined by rating exposure, with the balance being retention in new business? Is that sort of a base to think about going forward?
Trevor L. Baldwin - CEO & Director
I don't know that I'd think about it like that, Greg, because it's so -- and tied to kind of external environmental factors, right? So if you're in a relatively steady state economic environment where GDP is growing 150 to 300 basis points, generally speaking, I wouldn't expect underlying exposure units to be a meaningful kind of driver or headwind to organic growth. Maybe it's plus 150 or minus 150 basis points.
Rate, again, that's environmental. And so in the current environment, we're certainly seeing meaningful positive rate trends. Now I'll caveat that the rate is kind of deescalating and we've seen that trend this quarter. With that being said, we certainly expect continued positive rate action through 2022 at this point and potentially longer.
The world's just becoming a riskier place. You've got natural catastrophes that are generally impacting geographies, that are more built out from a value-at-risk perspective. You've got things like cyber, who -- where the exposure set's growing exponentially.
And then you've got the impact in the near term of inflation. You have the longer-term impact of social inflation and the relative uncertainty that comes with that. And so there's a lot of factors out there that we believe are going to continue to drive relatively healthy positive rate momentum for the next couple of years.
Charles Gregory Peters - Equity Analyst
Makes sense. The second question I have would be around M&A and recruiting. Can you talk about how the pipeline looks today as we think out the next 6 to 12 months? And then related to that, given where we are with the economy and the state of employment, can you talk about how your organic recruiting efforts are going?
Trevor L. Baldwin - CEO & Director
Absolutely. So from an M&A perspective, Greg, our partnership pipeline continues to be very strong, continues to be made up of firms that are of the utmost highest quality and with really incredibly unique capabilities and resources. I mean, Founder Shield is a great example of that. They're a specialty digital broker of approximately $10 million of revenue that on a year-to-date basis is growing greater than 50% and doing so profitably.
They've built out, on their technology stack, the tools to automate or bring a much more seamless approach to transacting property and casualty insurance for small to medium-sized businesses, and we believe we're going to be able to leverage their know-how, their capabilities and their technology stack broadly across our business in a manner similar to which we've leveraged the proprietary tech that we have at the MGA of the Future to drive really meaningful growth. And so I think that's a long-winded way of saying we're excited about the quality of our pipeline, and we continue to feel good about the activity there.
From a recruiting standpoint, we're leaning in a really, really heavy manner. So as I've mentioned earlier, the strength of our franchise is at an all-time high. And that goes beyond just client execution and wins but importantly, goes to colleagues as well. And so the ability for us to attract really talented professionals across a range of areas of expertise and ultimate product lines has never been better.
We've 5x-ed the size of our recruiting team since last December. And through the midpoint of July this year, we've added, on an organic basis, over 370 new hires into our team, which is more than, by a meaningful margin, the total new hires we made in all of 2020. So we're investing deeply in talent across our platform, across all 4 segments, and we're really excited about the momentum and the success that we're seeing there.
Charles Gregory Peters - Equity Analyst
Great. The final little detailed question for Brad or Kris. I was just looking at your statement of cash flows, and the net cash provided by operating activities didn't grow as fast as the revenue or your operating results. I'm wondering what's going on embedded in that, that's, if you will, making the growth rate -- still grew but a little bit lower than some of the other indicators that you're reporting.
Bradford L. Hale - CFO
Greg, so as we've discussed previously, we evaluate free cash flow net of the change in AR and AP because of the fact that we hold fiduciary cash. So if you back out AR and AP, you actually get $13 million of free cash flow generation in the prior year. So at $52 million this year, we have 4x that number on a year-over-year basis.
Operator
Our next question comes from the line of Josh Shanker with Bank of America.
Joshua David Shanker - MD
Congratulations on the quarter. I'm trying to do some math and I'm not -- maybe I'm doing it wrong. But can you run through what organic growth was ex MGA of the Future? I'm thinking maybe 25%. Am I doing that correctly?
Trevor L. Baldwin - CEO & Director
So Josh, we haven't specifically disclosed ex MGA of the Future. What I would share is, as an example, Middle Market organic growth was 26% for the quarter, and all 4 of our segments were double digit, which I think just highlights the relative strength we're seeing across our business.
Joshua David Shanker - MD
So I guess I'm doing some schlock math maybe because I'm trying it. It seems to me that you guys have had very good growth on the non-MGA of the Future business this quarter, and I'm trying to make a comparison to what that was in 1Q. Just trying to figure out what was going on with the reopening of the economy this quarter.
Certainly, in the Medicare businesses, you've been able to probably reach out to some clients who you weren't able to see for a while. Can we sort of talk about like the difference between the organic growth this quarter, last quarter, the qualitative differences, I guess, about what's going on and how we should think that should inform third quarter?
Trevor L. Baldwin - CEO & Director
Yes. Happy to do that, Josh. So as we think about the relative environmental differences from Q1 to Q2, I'd say it's kind of broadly reopening economies, certainly a resurgent and recovering business activity and people and our clients in general being much more kind of willing and open to meeting and frankly, making changes and changes to BRP in a good way. So I think all of that is a positive.
And when you think about the relative impact of the economic activity, as I'd mentioned earlier to Greg, the combined impact of rate and exposure on our organic growth was plus 7.5%. So while that was a tailwind, the real story is the underlying performance of our business and the ability to take share from our competitors driving the new business that's ultimately driving the organic growth results.
As we think about organic growth looking forward, as I had mentioned earlier in my remarks, we expect high teens organic growth for the third quarter as a result of the momentum and the strength across our platform and feel really good about continuing to execute as we look forward to the balance of this year and into 2022 and beyond.
Joshua David Shanker - MD
Is the difference between the third quarter organic projection in 2Q actual the easy comps from 2Q '20?
Trevor L. Baldwin - CEO & Director
Well, our organic growth in 2Q of '20, I think, was 19%, so I'm not sure I'd necessarily think of that as an easy comp. 3Q '20 was 20% so slightly harder. I'd say, look, there's just a little bit more uncertainty as the Delta variant resurges, and that could undoubtedly create some choppiness and recovery and openness and the ability for our folks to get in front of prospects and clients.
And so I think you're continuing to see an appropriate amount of conservatism as a result of some of the uncertainty that remains while leaning into the relative momentum that we're seeing in our business and the strength that we're projecting that will carry forward to the balance of the year.
Joshua David Shanker - MD
And on MGA of the Future, are there any -- you guys always tout the net new customer or I guess, net customer growth. I don't know if it matters any 1 quarter to the next but maybe new channel partners can be a big step-up. How is recruitment for new channel partners going? And do we expect the growth rate for that business accelerates or it's so huge now it can only decelerate from here?
Trevor L. Baldwin - CEO & Director
Yes. So the MGA of the Future continues to perform at a really high level. Specific to our HO4 business, we've got a pipeline that's as strong as it's ever been relative to new technology channel partners and recently took one live as recent as earlier this month in August.
When we look at the new policy transaction trends in that business, Q2 was a record quarter relative to new policies sold in the history of the firm, with June being a record month in the history of the MGA for new policies issued that was then subsequently broken by a new record that was approximately 15% higher in the month of July. So momentum continues to be very strong there.
In addition to that, we've invested deeply in technology and talent to expand our capabilities across a new breadth of product lines, including homeowners and flood. Specifically, we recently brought on a gentleman, Naimish Patel, who's spearheading our national homeowners ambitions as we look to quickly build out a team capable of building and launching a 50-state homeowner solution to tackle the $100 billion-plus market that, that represents across the U.S.
So we're excited about the momentum. I think we continue to feel good about the relative growth trajectory that we have and would not look to update that from what we've discussed in prior quarters.
Operator
Our next question comes from the line of Elyse Greenspan with Wells Fargo.
Elyse Beth Greenspan - Director & Senior Analyst
My first question on the acquisition side. So you guys are around just under $73 million announced so far this year. The goal was $120 million to $150 million. I know there's talk of a lot of momentum towards the end of this year when there's more certainty on tax reform, and you guys also sound bullish about what's in the pipeline. So if you could just give us a sense how you think the year will stack up relative to that guidance.
Trevor L. Baldwin - CEO & Director
Yes, thanks. We continue to feel really good about that $120 million to $150 million target for the year.
Elyse Beth Greenspan - Director & Senior Analyst
Okay. Do you think it will be more -- we're in August right now, right? Do you think it will be more Q4 or Q3-heavy relative to when deals start to come in or maybe even between the 2?
Trevor L. Baldwin - CEO & Director
Yes. Look, M&A timing has some lumpiness to it, Elyse. And so what I would tell you is that deals, like announcements, will likely be late Q3, but probably most of the effective dates for the transaction is occurring in Q4.
Elyse Beth Greenspan - Director & Senior Analyst
Okay, that's helpful. And then in terms of just thinking about organic growth, I just want to follow up on one of the prior questions. So you guys are looking for high teens in the third quarter, which was also the guidance for this quarter that came in well above that. So is there a sense of -- it sounds like there's just some conservatism with the Delta variant and uncertainty of the economy. Or have you seen anything in your business in July that would cause you to think things are slowing, or it's more just an embedded level of conservatism and recognizing that, that's higher than where you normally guide on organic growth?
Trevor L. Baldwin - CEO & Director
Yes. I think, Elyse, one, I would highlight that high teens is certainly above our long-term range of 10% to 15%. I think Q2, there was certainly a little bit of a kind of rebound the fact that the world reopens, and so there's a little bit of a catch-up there. And then there's certainly, I think, an appropriate amount of conservatism as a result of some of the potential choppiness and uncertainty relative to the Delta variant. But in no way should that signal that we feel like there's a deceleration in the business. We feel really good about the momentum and carrying that forward to the balance of the year and beyond.
Elyse Beth Greenspan - Director & Senior Analyst
Okay. And then on the margin side, you came in better than would have expected in the second quarter just given the full year guide. And it sounds like you're still keeping the full year guide. Is it just a sense of more investment in the second half, given that growth has been so strong? More -- I know you said some seasonality with M&A. Can you just help us think through what's kind of driving the margins in the second half of the year?
Bradford L. Hale - CFO
Yes. Elyse, so the business outperformance in the first half of the year, namely the organic and the total revenue, has allowed us to guide to the high end of our previously communicated range. But we're also able to lean heavier into multiple reinvestments in the business ahead of our plan to drive growth well into the future, which is why we're not expanding that range.
Trevor L. Baldwin - CEO & Director
Yes. And Elyse, to put a little bit of a finer point on that for you, you shouldn't think about the investments we're leaning into being a result of keeping up with the growth like the business is doing that normal course. You should think about the investments we're leaning into being really kind of new areas of capabilities and product lines but innovative solutions that we believe we'll be able to launch and drive future growth with in a meaningful manner.
And so Naimish Patel and his team leading up our homeowners initiatives and ambitions across a 50-state solution being a great example of that. We're going to scale up a nearly 50-person homeowners team inside the MGA by the end of the year as an example.
Operator
Our next question comes from the line of Pablo Singzon with JPMorgan.
Pablo Augusto Serrano Singzon - Analyst
The first question I had is, can you just give the latest cash balance adjusted for recent movements in debt? And then your thoughts on whether that's enough to fund partnerships in 2022. And if not, how are you then thinking about the mix between equity and debt to fund incremental cash you might need?
Trevor L. Baldwin - CEO & Director
Yes. Pablo, this is Trevor. Let me tackle the partnership funding and then I'll ask Brad to point to some of the specific metrics you were talking about. So relative to our pipeline and M&A, we feel good about our ability to fund our targeted M&A for the year based on cash and available debt on the balance sheet. And to the extent that we exceed those numbers, we'll certainly have to evaluate our capital options.
And as the business continues to grow in scale, so does our free cash flow and EBITDA and ability to leverage that. So we continue to feel good about executing on our partnership strategy into the future, and we'll continue to evaluate capital options as they make sense.
Bradford L. Hale - CFO
Yes, Pablo. So cash balance as of the end of the quarter was roughly $225 million. As you saw us disclose, look, we're constantly vigilant about our capital structure, and that led us to the upsize of the TLB in May as well as the revolver last week, which continues to assist in our partnership strategy.
Pablo Augusto Serrano Singzon - Analyst
Got it. And then just on organic growth, your results in the Middle Market business was surprising at least just because if you look at last year -- second quarter last year was actually your [business] comp for that business, right? And it seems like from what you're suggesting, you expect growth in Middle Market and other segments to slow sequentially even when comps get a bit easier, right?
So if I could just, I guess, ask the same question another way, right? Like why would it be reasonable to assume that, right, given that actually the second quarter was the strongest quarter last year, and I guess logically, if the momentum continues as it is and obviously, putting -- recognizing caveats for the Delta variant [amid] the economy slowing down a bit. But it just seems like the momentum versus last year should sustain and even, I guess, grow stronger from here, right, just given how the comps developed.
And remember, the fourth quarter last year, I think you had a negative comp in Middle Market, right? So if you can just sort of speak to that, Trevor, I'd be interested to see -- hear how you're thinking about how growth for the second half of the year might evolve.
Trevor L. Baldwin - CEO & Director
Yes. So Pablo, we feel really good about high teens organic growth for the third quarter. At this point, we're not providing any specificity to our thoughts for Q4. But there is a healthy and appropriate conservatism relative to some of the choppiness and uncertainty from the Delta variant.
With all that being said, the momentum in our business is real and we feel really good about our ability to execute. And with the outsized organic growth in Q2, as I mentioned earlier, there's a little bit of kind of a rebound effect as the world had reopened and a lot was able to get done with clients and prospects that have been in dialogue and been in conversation with our professionals.
Pablo Augusto Serrano Singzon - Analyst
Got it. And then the last one for me. Just a question about, I guess, 2 new ventures of yours, right? So the first one is Founder Shield. If I -- I just want to confirm I understood you correctly, Trevor. So it seems like Founder Shield, their main market today are start-ups and VC-backed firms. But from what you're saying, it seems like there are plans for you to expand it to just the broader small commercial market?
Trevor L. Baldwin - CEO & Director
Yes. That's exactly right, Pablo.
Pablo Augusto Serrano Singzon - Analyst
Okay, all right. And then second question under the same topic of new ventures. If I do my math correctly, I think Millennial probably hit close to $90 million of revenues this year. Any sense on how big homeowners or flood could be? Like -- and obviously, like I'm not asking for an exact number but...
Trevor L. Baldwin - CEO & Director
This year or into the future?
Pablo Augusto Serrano Singzon - Analyst
In the future? And recognizing the homeowners is a much bigger market, you're doing a 50-state rollout, right? Like would it be reasonable to sort of take that relationship and apply it to what you're doing with Millennial, right? Just recognizing that homeowners is a much bigger market?
Trevor L. Baldwin - CEO & Director
Yes, I think that's exactly the way to think about it, Pablo. As we think about our goals and ambitions here, it's about leveraging the tech and our go-to-market strategies that we've developed across the MGA for renters and deploying that into the homeowners marketplace. We think it's a massive opportunity.
The market TAM is multiples of what renters is, and our tech is already built to support that product set. We're building out a bench of experts and we feel like we're going to be able to make meaningful progress in the coming years around building a really big business in that particular line.
Pablo Augusto Serrano Singzon - Analyst
All right. Good luck for the rest of the year.
Operator
(Operator Instructions) Our next question comes from the line of Meyer Shields with KBW.
Meyer Shields - MD
A couple of really small ones. First, I think Brad mentioned, I didn't catch the details, an element of timing when providing the outlook for the third quarter adjusted EBITDA margin. I was hoping I can get him to review that.
Bradford L. Hale - CFO
Yes. So given the change in our business mix as a result of M&A and the phasing of revenue recognition, what we are communicating is that the timing of margins can change year-to-year in relation to prior years. So we were trying to set a base as to what we expect for this third quarter versus last third quarter and communicated the 14% to 15% expectation of EBITDA margin for this third quarter.
Trevor L. Baldwin - CEO & Director
And Meyer, it has nothing to do with anything internally at the business. It's purely as a result of the kind of phasing of revenue changing as a result of the M&A that occurred in the prior year period.
Meyer Shields - MD
Yes, that's what I wanted to make sure, that I understood that there was no revenue timing that impacted issues. I know you don't include acquisitions revenues in the organic growth number. Is it reasonable for us to assume that the growth in recent partnerships accelerated to the same extent that legacy BRP organic did in the quarter?
Trevor L. Baldwin - CEO & Director
Yes, Meyer, great question. So the first thing I would tell you is that the performance of our new partner firms that are not yet included in the organic growth calculation continues to meet and exceed our expectations. And I would point you to the earnings supplement that should be up on our IR website. And on Page 3 of that deck, which is a new slide of key performance metrics, at the very bottom of that chart, you'll see total revenue of businesses owned as of 12/31/2020.
And we put this in there to really highlight for investors the overall performance of our business, including new partners on a like-for-like basis. And so what you'll see for the quarter is that the total business revenue accelerated on a year-over-year basis at a rate of approximately 32%.
And the other thing I would point out is if you look to the year-to-date, it's at 16%. But I would point you to sub-Note 7. And if you'll recall from the Q1 earnings call, there was a revenue timing as a result of acquisition accounting that caused $11 million to basically get booked into opening balance sheets and things of that nature. And so if you normalize for that, that year-to-date growth number is in excess of 20%, which I think really highlights the fact that the overall performance of the business, including new partner firms, is frankly performing at similar levels and outsized levels.
Meyer Shields - MD
Okay, yes. That bottom line is actually tremendously helpful. With regard to Cover Shield (sic) [Founder Shield], should we think of that as just a new way or a new go-to-market platform? Or are there elements of Cover Shield that all of the other commercial brokerage businesses within BRP can adopt and whether that promotes faster growth or higher margins?
Trevor L. Baldwin - CEO & Director
The answer to that is yes, Meyer. Founder Shield has not only developed a highly successful and profitable growth strategy, and they're using their unique go-to-market methodology that's enabled them to win a significant share of VC and high-growth start-up clientele. But in addition to that, as a result of their focus on small and rapidly growing clients, they've built out a technology stack that enables them to build innovation and delightful experiences into the overall insurance procurement process.
And so what we're going to be focused on is not only pouring more capital into that business to accelerate what they're doing really well already but then leveraging their tech and their innovation across our platform to drive profitability and better client experience for all of our small business clients. In addition to that, they've already built in proprietary product that is connected kind of directly through their tech. And so we've layered that in with the MGA to continue to be able to build out proprietary products, delivering more effective and bespoke solutions to our clients that truly meet their needs. So we're very excited about it.
Meyer Shields - MD
Okay. And then last question, I promise. Is there any way of ballparking how long it takes the year-to-date recruits to be productive, at least those of them that are client-facing?
Trevor L. Baldwin - CEO & Director
It's different answers for different parts of our business, Meyer. I'd say the longer side of that is in our Middle Market business, where it's a more technical sale and generally a longer sales cycle. And we tend to have those folks kind of up and running in 6 months but kind of doing so with mentors that are kind of riding along with them.
And there's examples of folks we're recruiting in that are highly experienced. They're coming from competitive organizations that are plugging in day 1 and becoming highly productive, or folks that we're recruiting into kind of new de novo parts of our business we're building out all of the homeowner strategy as an example. We're bringing in a team that's highly experienced with a lot of expertise that can hit the ground running pretty quickly. So it's a range depending on the role and the part of our business. But in general, it's measured in months, not years.
Operator
There are no further questions in the queue. I'd like to hand the call back to management for closing remarks.
Trevor L. Baldwin - CEO & Director
Thank you. We appreciate everybody joining us this evening for our second quarter earnings call. And I just want to reiterate and provide a huge thank you to all of our colleagues. They have put us in this incredible position and the strength and momentum of our platform and our franchise has never been better. So thank you, and we look forward to seeing everyone soon. Take care.
Operator
Ladies and gentlemen, this does conclude today's teleconference. Thank you for your participation. You may disconnect your lines at this time, and have a wonderful day.