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Operator
Good day, ladies and gentlemen and thank you for standing by. Welcome to BSquare Corporation 2013 first-quarter earnings conference call. During today's presentation, all participants will be in a listen-only mode. Following the presentation, the conference will be open for questions. (Operator Instructions). I would now like to turn the conference over to Scott Mahan, Chief Financial Officer. Please go ahead, sir.
Scott Mahan - SVP, Operations & CFO
Good afternoon, everyone. Before I begin, let me remind you that this call is being broadcast over the Internet and that a recording of the call and the text of our prepared remarks will be available on our website.
During this call, we will be making forward-looking statements. These statements are based on current expectations and assumptions that are subject to risks and uncertainties that could cause actual results to differ materially. Please refer to the cautionary text regarding forward-looking statements contained in our earnings release issued today and in the posted version of these prepared remarks, both of which apply to the content of this call.
All per-share amounts discussed today are fully diluted numbers where applicable. We provided color in our earnings release on significant year-over-year trends and therefore the focus today will be on quarter-over-quarter trends.
With that said, let me recap our results. We reported total revenue this quarter of $20.9 million, down 18% year-over-year from $25.5 million and down 19% quarter-over-quarter from $25.9 million. Third-party software sales were $15.5 million this quarter, down 9% year-over-year from $17.1 million and down 17% quarter-over-quarter from $18.7 million.
The quarter-over-quarter decline resulted from a $3.7 million drop in Windows Mobile sales. As we mentioned on last quarter's call, we had several customers take large orders in Q4 and therefore we expected Q1 to be soft. Further, Korea contributed $1.6 million of Windows Mobile sales in Q4 and as we also mentioned on last quarter's call, our rights to distribute there ended on October 31.
Proprietary software revenue was $1.0 million this quarter, down 10% year-over-year from $1.1 million and down 33% quarter-over-quarter from $1.5 million. The quarter-over-quarter decline was driven by lower TestQuest revenue as several large deals benefited Q4 and our HCP revenue declined as customers transitioned to competitive solutions or have not yet renewed.
Service revenue was $4.4 million this quarter, down 41% year-over-year from $7.3 million and down 23% quarter-over-quarter from $5.7 million. The quarter-over-quarter decrease was driven by roughly equal declines in Japan and North America. In the case of Japan, the drop was driven by project transitions and we do expect increased activity in Q2. In the case of North America, the drop was driven by overall softness as the number of projects was relatively consistent, but average project revenue declined by 20%.
The MyFord Touch program accounted for $1.3 million of service revenue this quarter, $1.8 million in the year-ago quarter and $1.3 million in Q4.
Turning to gross profit margins, overall gross profit was $3.3 million this quarter or 16% of total revenue compared to $4.8 million or 19% of revenue in the year-ago quarter and $5.0 million or 19% of revenue in Q4. The quarter-over-quarter decrease in total gross profit was driven by declines in proprietary software and service revenue and service margin.
Third-party software gross margin was 16% this quarter and the year-ago quarter and in Q4. Proprietary software gross margin was 83% this quarter, 78% in the year-ago quarter and 86% in Q4. Service gross margin was 0% this quarter, 16% in the year-ago quarter and 15% in Q4. As mentioned on our last call, we took steps in Q4 to partially address excess service capacity that we expected to reduce service cost of sales by a net $300,000 in Q1 compared to Q4. Actual Q1 service cost of sales was down $457,000 sequentially. Despite the reductions, service margin declined sequentially driven by the revenue drop and a decision to retain excess capacity even though utilization dropped an additional 3 points sequentially causing our cost per billable hour to increase by 13%.
Moving down the P&L, total OpEx was $4.3 million this quarter, down 15% year-over-year from $5.1 million and down 2% quarter-over-quarter from $4.4 million. At the bottom line, we reported a net loss for the quarter of $862,000 or $0.08 per share compared to a net loss of $188,000 or $0.02 per share in the year-ago quarter and compared to net income of $696,000 or $0.06 per share in Q4.
The quarter-over-quarter decrease was driven by the revenue and service margin declines, which negatively impacted gross profit by $1.7 million. We generated negative adjusted EBITDAS of $485,000 this quarter compared to positive adjusted EBITDAS of $448,000 in the year-ago quarter and positive adjusted EBITDAS of $1.1 million in Q4.
Cash and investments declined $307,000 to $20.3 million at quarter-end from December 31, $875,000 of which is classified as long term. CapEx was $18,000 this quarter. Cash and investments are expected o be flat to down slightly at June 30 compared to March 31.
Headcount, including contractors, is currently 247 compared to 258 as of our last call. Engineering services headcount is currently 152, down from 160. Now, I'd like to turn the call over to Brian Crowley, BSquare's Chief Executive Officer.
Brian Crowley - President & CEO
Thanks, Scott. Before I give you an update on our initiatives, I would like to talk for a few minutes about the current state of our business and where we are in our efforts to drive improved results. Our efforts take on three forms -- retooling our salesforce, controlling expenses, adding new products and services for revenue expansion.
As I discussed on the last call, we went through a major transition of our sales leadership last year starting with the exit of our previous worldwide sales leader in early summer 2012 and then the subsequent hiring of Mike Stipe to lead our sales efforts last October. Mike comes with deep experience in the mobile and embedded industry having had good success leading product and service sales efforts at both Wind River and at Symphony Teleca.
Mike has exerted positive leadership since he joined. He has driven an assessment of his team's skills, looked at our sales and marketing strategy and has developed an action plan to improve results. As a result of Mike's efforts, we determined that in certain territories new skills and personnel were required in order to drive the results we expect.
We have already made most of these personnel changes with only a couple still in process. For example, in January, we brought in new sales leadership for North America and in March, April and May, we brought in new sales personnel in several US territories and in China. All the people we have hired have a background in selling products and services into the mobile and embedded industry. Therefore, we think they will ramp fairly quickly, typically one to two quarters.
We have also revised our sales composition and account plans to further focus the team on building a product and service pipeline for future growth, booking longer-term business for stability, working more closely with our strategic partners for leverage and selling wider and deeper into our key existing customers.
With the turnover in our sales leadership last year, we clearly lost the momentum over the second half of 2012 and this is reflected in our Q1 results. We believe that the market opportunity for our products and services is strong and our issue is one of execution. With new leadership and sales personnel in place, coupled with the efforts I just described, we have more than doubled our raw sales pipeline since the beginning of the year and given our typical six to nine-month sales cycle for larger opportunities, we are beginning to see improved deal activity and are expecting improved results in Q2, especially in services.
Last year, we reduced our operating costs to bring them more in line with revenue and gross profit and remember that during 2011, we ramped operating expenses to $20.5 million for the full year as we made investments that we anticipated would generate additional growth during 2012.
When it became clear that some of the investments were not going to have the ROI we wanted, we took action to reduce expenses so that as of Q1, we were on an operating expense run rate of approximately $17 million. Although we do expect that to increase somewhat in Q2 and Q3 as our recent sales hires take hold.
The one area in which we did not completely reduce expenses to match revenue was on our services delivery team. We chose to hold onto more delivery capacity than required because we felt that in light of the growing sales pipeline, it would be shortsighted not to retain the key talent needed to grow revenue once we fixed our sales issues.
In the interim, we put these engineers to work developing new skills around leading technology such as QUALCOMM application processors, Windows 8 and Windows Phone 8. We built our application development and porting service and we built out solutions and demos to aid our sales efforts into key vertical markets. We made the right choice as our delivery team utilization looks to have bottomed out in February and has been climbing every month since. In fact, in certain practice areas, we are looking to obtain additional delivery capacity, most likely through contractors for now, due to demand. This is the driver behind our forecast that service revenue will improve in Q2 and why we have a positive outlook for the remainder of 2013.
Now let me give you an update on our initiatives. As I have discussed in the past, our HTML 5 initiative is designed to take us into an important new market that brings us the opportunity to sell our products and services around the creation of rich user interfaces on devices using the HTML 5 standard. We believe that this is important for BSquare because of the interest we see in HTML 5 development across our customer base.
Based on our market research, we think that there are thousands of embedded project starts each year that are potential customers for our HTML 5 products and services, especially in the automotive, retail and industrial automation verticals.
To date, our relatively modest HTML 5 investment has driven well over $4 million in cumulative product and service revenue. In the first quarter, our solution won a Microsoft Technical Excellence Award and Microsoft is referring Windows CE and Windows Embedded Compact customers who are looking for HTML 5 support to BSquare.
Our 2013 plans include sales and marketing efforts to bolster our customer pipeline and development efforts to expand the scope of our solutions. We expect to add specific functionality to our solution that will be attractive to the automotive, gaming, retail display and point-of-sale segments. Our current plan is to support this roadmap without any increase in overall R&D spend.
Another of our initiatives is to build an application development and porting service, which is designed to make it very efficient and easy for companies and developers to get their applications ported to Windows 8 and Windows Phone 8. We are focused on android and iOS application ports. However, we can port from other operating systems such as BlackBerry or Windows Mobile 6.5.
We now have six projects underway or completed and a pipeline of over a dozen more. We have become a Microsoft application porting partner and are working with the Microsoft sales channel to identify and close additional opportunities.
Through the end of the second quarter, we expect that our application porting team will have delivered over $400,000 of cumulative incremental revenue. As I have said in the past, our goal is to grow this into a multimillion services practice that enables not only porting and delivery, but will become a bridge to new service offerings around the connected cloud.
The rugged device segment of the industrial automation vertical has been an important source for steady and profitable revenue to us over the past years and we have earned tens of millions of dollars selling our products, services and third-party software to the makers of rugged mobile devices. Microsoft Windows embedded handheld 6.5 operating system has long been the standard operating system used in the rugged device market. However, Microsoft released the last update to this operating system in 2010 and has been slow to announce a new roadmap. This has caused customers to slow their development efforts or try to develop products in alternative operating systems, which has impacted both our third-party product and service results.
In the fourth quarter of 2012, Microsoft finally announced the successor to Windows embedded handheld 6.5 called Windows Embedded 8 Handheld, which is based on the modern Windows Phone 8 platform. Microsoft also announced the initial wave of OEMs who will be given access to Windows Embedded 8 Handheld and this list includes longtime BSquare customers, Honeywell, Motorola Solutions, Intermec and Bluebird, as well as a new customer, Ingenico.
As the initial Windows Embedded 8 Handheld systems integration partner, BSquare has been working closely with Microsoft and these OEMs to deliver training and architectural consulting and we also invested in training our own engineers in the new technology. Windows Embedded 8 Handheld is a significant change from the old platform and we see an opportunity to win several million dollar plus projects during 2013 to assist OEMs in developing their Windows Embedded 8 Handheld devices.
We have begun providing initial design services to OEMs as they plan their device projects and are now in the process of providing formal quotations for the larger development programs. We continue to work with QUALCOMM around their Hexagon digital signal processor, or DSP. The Hexagon DSP is integrated into the QUALCOMM Snapdragon platform and provides OEMs the ability to differentiate the multimedia features of their devices.
In mid-2012, QUALCOMM announced that BSquare was one of the early access companies participating as an ecosystem partner in the Hexagon program. Over the past two quarters, we've invested in training our engineers on the Hexagon DSP technology in preparation for OEM referrals from QUALCOMM. We now have our first two Hexagon porting customers and through QUALCOMM, we have built a pipeline of over a dozen additional customers.
Finally, we are often asked about the status of the team working on the MyFord Touch program through Microsoft. I can report that our team has been extended through the end of 2013 and we are in discussions for a further extension. However, it looks like we will see a 10% to 20% reduction in team size sometime during the second half of 2013.
Now to wrap up, I expect that Q2 revenue will be up sequentially in the $21 million to $23 million range. Our products revenue line is expected to be approximately flat from Q1. Our services and third-party products revenue are both expected to be up sequentially with service revenue finally reversing its four-quarter downward trend and returning to growth.
With that, I wish to thank you for your interest in our Company and we will now end the prepared portion of our call and ask the operator to open up the call for questions.
Operator
(Operator Instructions). And I'm showing no questions in the queue. Please continue.
Brian Crowley - President & CEO
Thank you, operator. So with that, we will end the call. Thanks for the interest in BSquare and we will talk to you again next quarter.
Operator
Ladies and gentlemen, this does conclude our conference for today. Thank you for your participation. You may now disconnect.