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Operator
Good morning, ladies and gentlemen, and welcome to the Third Quarter 2018 Badger Meter Earnings Conference Call.
(Operator Instructions)
It is now my pleasure to turn the conference over to Karen Bauer, Director of Investor Relations and Corporate Strategy.
Please go ahead, Ms. Bauer.
Karen Bauer - Director of IR & Corporate Strategy
Thanks.
Good morning, and welcome to the Badger Meter third quarter earnings conference call.
I'm Karen Bauer, Director of Investor Relations and Corporate Strategy.
I joined Badger almost 3 months ago now, so this is the first of many quarterly earnings calls with all of you.
On the call with me today are Rich Meeusen, Chairman and soon-to-be-retired Chief Executive Officer; Rick Johnson, CFO; and Ken Bockhorst, President and CEO in waiting.
Quickly, I'll cover the safe harbor, reminding you that any forward-looking statements made during this call are subject to various risks and uncertainties, the most important of which are outlined in our press release and SEC filings.
Finally, please note that on today's call, we will refer to certain non-GAAP financial measures.
Our earnings press release provides a reconciliation of the non-GAAP to GAAP financial metrics.
With that, I'll turn the call over to Rich.
Richard A. Meeusen - Chairman & CEO
Thanks, Karen, and thanks all of you for joining us for our third quarter earnings call today.
We are very pleased with the results for the quarter, both on the top and bottom line.
As noted in the release, sales were a record for any third quarter, and our adjusted EPS of $0.46 was an all-time record at Badger Meter.
Rick will walk you through the details of the quarter, and after that, Karen will talk about our -- Ken will talk about our key strategic initiatives and our outlook.
Before turning the call over to Rick, I first wanted to talk briefly about the CEO transition announcement we made a few weeks ago.
I will be retiring as CEO at the end of the calendar year, staying on as Chairman of the Board for a year.
As most of you know, the board and I conducted an extensive recruiting process, culminating in the hiring of Ken in October of last year.
This past year has shown us we made the right choice from an integrity, culture and business acumen perspective.
I have all the confidence that Ken is the right leader to take Badger to the next level in terms of innovation and technology while preserving the strong 113-year legacy of the business.
So while this may be my last official earnings call, rest assured, I will continue to be an interested shareholder and contributor at the board level.
With that, let me turn the call over to Rick.
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Thanks, Rich.
You know after nearly 18 years of working together and a significant number of quarterly earnings call, I'd like to say I'm going to miss doing these with you.
I'd really like to say that.
But I've never lied on this call, and I'm certainly not going to start now.
So let's get down to business.
First, let me remind you of our guidelines.
For competitive reasons, we do not comment on specific individual product line profitability other than in general terms, nor do we disclose specific components of cost of sales, for example, brass.
More importantly, we do not provide specific guidance on future earnings, as we believe this does not serve the long-term interest of our shareholders.
Now on to the results.
I will be commenting on adjusted operating results and EPS.
To arrive at the adjusted results, I'm adding back both the final termination charge we took for the exit of our pension plan as well as the noncash charge required for the vesting of equity and cash compensation associated with Rich's retirement.
Both of these are outside of our normal operating results, and therefore, we believe it makes sense to exclude these charges when examining the operating results.
The pension charge was $11.7 million pretax or $8.7 million and $0.29 per share after tax.
The majority of this was noncash.
This was a bit higher than the estimate I shared with you last quarter as a result of some final adjustments to the actuarial assumptions for the plan.
We are pleased to have the pension termination and related charges behind us and to have completed this significant derisking of our balance sheet.
The executive retirement charge was outlined in the 8-K we filed in September or early October and amounted to $2.1 million pretax or $0.07 per share after tax.
Now turning to sales.
Our third quarter sales increased 10.6% to $111 million compared to $100 million in the same period last year.
This overall increase was primarily due to strong sales growth and favorable mix within the municipal water market as well as an incremental amount of roughly $1 million associated with distributor acquisitions.
Foreign currency was not meaningful.
Just a reminder that seasonally, the second and third quarters represent the strongest of the year for Badger Meter, and we would expect the fourth quarter to be sequentially lower than the third quarter.
Municipal water sales represented 78% of sales in the third quarter compared to 75% in the third quarter last year.
These sales grew to a very robust 16% on a year-over-year basis.
The increase was due to higher domestic volumes of newer technology meters and related radios as well as increased service revenue.
We also experienced very robust international sales, most notably in the Middle East.
Flow Instrumentation products represented 22% of sales for the third quarter compared to 25% during the same period in 2017.
These sales declined modestly year-over-year, primarily due to a sizable one-time order in the prior year, which did not repeat this year.
Excluding that, higher volumes in our targeted end markets, most notably water and wastewater, were largely offset by lower activity levels in the underemphasized markets.
Gross margin was a very strong 39.7% in the third quarter of 2018 compared to 37% in the third quarter of 2017.
There were a variety of contributors to the improvement.
In order of magnitude, the highest sales volume was the primary driver with strong manufacturing absorption.
Second was favorable product mix with higher-than-average sales growth of meters with radios, ultrasonic meters and service revenue.
Finally, pricing was net positive in the quarter.
Selling, engineering and administration expenses for the third quarter increased $3.5 million, which included the $2.1 million of executive retirement charges.
The remaining increase of $1.4 million primarily represents higher incentive compensation along with continued investments in R&D.
As a percent of sales, selling, engineering and administration expenses, excluding the retirement charge, declined 110 basis points from 24.7% to 23.6%.
The income tax provision in the third quarter was 21.9%.
However, excluding the pension and retirement items, it was 22.8%, which compares to 34.5% last year, with the decline largely due to the lower federal statutory rate, which added about $0.05.
We still expect the full year to average in the low to mid-20, probably mid-20% range.
So bottom line, adjusted earnings and EPS were $13.5 million or $0.46 in the third quarter, an increase of 70% over the prior year, and as Rich mentioned, an all-time record.
Our balance sheet remains solid.
Free cash flow for the first 9 months of 2018 was approximately $33 million, roughly in line with the prior year and about 100% conversion of our adjusted net earnings.
Our net debt to adjusted EBITDA declined to 0.3x, which provides us ample liquidity to fund organic and acquisition growth as well as return capital to our shareholders, as demonstrated with our annual dividend rate increase announced in August for the 26th consecutive year.
With that little bit of background, I'll now turn the call over to Ken.
Kenneth C. Bockhorst - President
Thanks, Rick.
I want to first express my deep appreciation and respect for how Rich has handled this transition and what he's built during his tenure as CEO of Badger Meter.
I'm proud and honored to take on the role and understand the deep heritage.
He's only the sixth CEO in our 113-year history.
In many of our discussions I've had with investors over the past year, a couple of key themes have emerged which I want to address.
First, I understand and appreciate the complexity surrounding leadership transitions.
I've witnessed in my career, both the good and the bad, and I've taken those lessons learned.
And with the support of the board and Rich, believe we've set ourselves up in the best way possible for success.
Second, I'm acutely aware of the strategic importance of preserving and nurturing the legacy of the enterprise.
At the same time, I believe we have opportunities to expand our technology offerings, improve our operations and continue to globalize the organization.
My goal is not to pivot 180 degrees, but to diligently and smartly build off a strong foundation.
So just a few comments as I look out for the rest of the year and the start of 2019.
First, I continue to feel good about our order rates and backlog, which remain strong.
As Rick mentioned, sequentially, Q4 is expected to be lower than Q3 due to normal seasonality.
Both our domestic and international markets are seeing good penetration of our E-Series, ORION Cellular and BEACON lines, and we continue to invest in new technologies.
For example, we will be incorporating our Cat-M chips into our ORION Cellular offering in the first quarter of 2019.
Integration of these chips will improve battery life, extend range, lower our costs and increase the number of on-demand reads for utilities.
We launched the larger-sized E-Series commercial meters with D-Flow Technology, and we are steadily building a big base and backlog there.
We remain on schedule to complete the integration of D-Flow Technology into our residential meters in the first quarter next year, also, thereby, reducing costs in 2019.
I remain excited about our participation in the AT&T Smart City Alliance.
We recently took part in a Smart City event in Dallas and gained further insights into the tremendous opportunities and smart water solutions for utilities.
We are experiencing the benefits of this alliance, both in terms of the dialogue and coding activity we're seeing with key municipal decision-makers as well as on the technology side in terms of keeping abreast of the Internet of Things and future generation cellular connectivity.
In summary, we had another very solid quarter, and we remain optimistic for the remainder of '18 and into '19.
With that, we're happy to take your questions.
Operator
(Operator Instructions) Your first question today comes from the line of Richard Eastman of Baird.
Richard Charles Eastman - Senior Research Analyst
Just a quick question around the pricing.
Can you give us a sense of how much price capture you did get in the quarter when you look at the top line growth rate at 10.6%?
And any thought as to what the gross price capture is there, not net, but gross?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Of the 10% increase, probably 4%, maybe, ballpark is roughly pricing.
Richard Charles Eastman - Senior Research Analyst
So 4 points consolidated is pricing?
Okay.
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Yes, I mean, because we're up about 10%.
A lot of it is pricing.
Now when I say price -- it doesn't mean increased prices, it's also pricing where we're getting prices for the material.
The big driver was...
Richard Charles Eastman - Senior Research Analyst
Wait, wait, wait.
Okay.
So better prices for the material.
So basically you're saying 4% includes kind of a mix shift.
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
No, absolutely.
Richard Charles Eastman - Senior Research Analyst
So more -- no?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Yes.
Richard Charles Eastman - Senior Research Analyst
Okay.
So more higher-priced products sold year-over-year plus your list price increase is encaptured in there?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Correct.
So it involves a higher mix of higher-priced products.
Richard Charles Eastman - Senior Research Analyst
Yes.
And therefore -- so that's all captured in the gross margin when you speak to the benefit of mix within the residential meters so that you'll get the higher price point products and then also the price capture on a net basis helps you there as well.
That kind of feeds right to that commentary?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Correct.
Yes.
Richard Charles Eastman - Senior Research Analyst
Okay.
Fair enough.
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
But Rick, this is Rich.
Maybe to help out a little bit.
When we did our price increases on the utility side earlier this year, and copper prices were going up, so we were trying to catch some of that copper.
Our list price increases ran 100 to 150 basis points in that range, okay?
So that -- that's -- when you're talking about purely what did we raise price on our products, that was about 100 to 150 basis points.
Does that help?
Richard Charles Eastman - Senior Research Analyst
Okay, much better.
Yes, it does.
And then mix would be beneficial there as well.
Okay, I understand that on top.
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Correct.
Richard Charles Eastman - Senior Research Analyst
And then quick -- 2 other quick questions.
One is on the Mid East side -- Middle East side.
We spoke again about, I presume, double-digit growth in Middle East sales.
Is that coming out of backlog?
Or has there been some more wins there?
Or maybe, what's the trajectory of Middle East sales look like, kind of, going forward?
Kenneth C. Bockhorst - President
Yes.
In the historical use of the word lumpy for Rich and Rick.
So if you remember, the Middle East [total] that we took in Q1, we shipped a large portion of that in Q2 and the remainder of it in Q3.
That order is now complete.
We expect further orders from the Middle East for our products, but there's no large order in there now rolling forward.
Richard Charles Eastman - Senior Research Analyst
Okay.
Fair enough.
And then the -- it's just -- 2 other quick questions.
One around the balance sheet.
Accounts receivables, kind of were up $5 million quarter-to-quarter, kind of, plus 20% year-to-date.
What's being captured in there?
Is that the Middle East order?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Well, the Middle East has longer sales terms than a standard order.
So that's in there.
But there -- it's just -- otherwise, it's just normal business.
It's timing of orders.
Richard Charles Eastman - Senior Research Analyst
Okay.
And last question.
Just very recently, obviously, the 2 hurricanes, one Florence, I think that was the September Carolinas event, and then Michael here more recently, Florida, Carolinas.
Any impact maybe on what we should expect around fourth quarter seasonality?
For instance, might that delay enough business just to make a noticeable impact on the seasonality in the fourth quarter on the municipal side?
Kenneth C. Bockhorst - President
So it did not affect us much at all in the third quarter.
We've -- certainly, we're watching it very closely.
For a while UPS wasn't shipping to some of the ZIP Codes we had orders to.
But we did get a majority of that out.
Maybe some flipped into the fourth quarter, but not enough for us to be concerned about.
We don't really know anything about the latest storm here.
But being October, I guess, I'm not concerned for the quarter.
So it should be relatively fine.
Operator
Your next question today comes from the line of Nathan Jones of Stifel.
Nathan Hardie Jones - Analyst
Congrats on making retirement there, Rich.
Richard A. Meeusen - Chairman & CEO
Thank you.
Nathan Hardie Jones - Analyst
I'll start with a question on SG&A.
It does look like that stepped up a little bit from 2Q to 3Q.
Is there something discrete driving that increase in SG&A?
And how should we be thinking about the SG&A number going forward?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Well, it mean -- yes, it means, first of all, obviously, the $2.1 million charge in there for the executive transition.
You pull that out of there, as I said, sequentially, we're down as a percent of total revenue.
And there's just certain unique things that are timings of -- the incentives there and the like, but there's nothing of substance in there.
Health care was up a little bit in the third quarter.
And we've been running favorable earlier in the year.
So it's simply sometimes just the timing of items.
Nathan Hardie Jones - Analyst
Okay.
A question for Ken.
One of the things Rich mentioned in his prepared remarks was that you're the man to drive innovation and technology going forward in the company.
Can you talk about the things the company is going to be focused on in those areas going forward and where you see the most bang for your buck?
Kenneth C. Bockhorst - President
Well, not to shortchange Rich's eye on innovation and technology in the future.
I think he's going to figure out how to use his phone in Florida.
So the market is really, really evolving.
And as we've talked before about -- yes, that -- yes, that's not here.
So...
Richard A. Meeusen - Chairman & CEO
No, that's not on our end.
That's someone else who needs to mute their phone.
Kenneth C. Bockhorst - President
I'm not sure who's being welcomed in.
But anyway.
So we've been evolving into this meters then -- of selling meters with radios and then software packages.
And we're going to continue to see it evolve in terms of what more information can we bring to a customer through added sensors, whether that's pressure, heat, water quality sensing.
So what we're going to be focusing on is, we already have a very large customer base that we can sell to that is becoming more and more inquisitive with data.
So how can we continue to focus on technology to bring them more of what they're looking for.
Nathan Hardie Jones - Analyst
Okay.
Then I'd just like to ask one about the Smart City Alliance.
Can you maybe talk about what insights you've gained, what opportunities you expect that to open up?
And has there been any tangible, as in sales, benefit from this yet?
Or is that something that you think will manifest in the future?
Kenneth C. Bockhorst - President
Yes.
So the first thing I want to be clear about is, I'm really excited about this alliance.
But I'm confident that we could win with or without an AT&T Alliance.
But let me tell you where it's really strong for us.
So on the last call, I talked about just credibility in the cellular market for our products.
Obviously, being in alliance with AT&T and 10 other Fortune 50 companies certainly gives us a credibility there.
Joint marketing and joint sales.
So without telling you the city, there's a large city that's going through a smart watering bid right now, a very large bid.
And it's been a really nice collaborative effort where we've been on the lead.
Our solution architects got in first.
We brought in AT&T representatives to talk about the future of cellular, and why that's such a great option for them.
And hearing that from AT&T probably carries a little more credibility than it does from us.
So that's been very helpful.
And in many cases, they've been able to get us relationships with CIOs and mayors in large cities.
And it's just been a really, really good collaborative effort.
It would be very difficult for me to tell you we're going to grow X percent because of it.
But I can tell you that our sales pitch or what we're doing just comes with a lot more credibility with them with us.
Operator
Your next question comes from the line of Ryan Connors of Boeing and Scattergood.
Ryan Michael Connors - MD & Senior Analyst of Water and Environment
Yes.
Congratulations on the smooth transition.
I can't help but think, maybe you guys should go give a lesson to General Electric about how to manage a CEO transition.
But that's another discussion for another time.
I wanted to talk for a second about backlog.
You mentioned it...
Kenneth C. Bockhorst - President
[I think we gave Larry Culp], yes.
Ryan Michael Connors - MD & Senior Analyst of Water and Environment
You mentioned it several times in the press release and in prepared comments.
I know, in the past, Rick, you've said you don't like to get too deep on the backlog.
But you have kind of mentioned it a few times here.
So is there anything you can -- any way you can give us a little more flavor or color or quantification around those comments on backlog, even if it's just what types of projects?
Any deeper dive on your backlog comments would be helpful.
Kenneth C. Bockhorst - President
Yes, Ryan, so this is Ken.
So in terms of the backlog, as Rich -- yes, Rick mentioned, Q4, sequentially, will be lower than Q2.
It is every year from a seasonality point of view.
So if we look at the backlog compared to last year heading into Q4, it is up in revenue on a year-over-year basis, which makes us feel good, and it's pretty broad-based.
And we do see the impact of pricing flowing through in that backlog.
So that's where the optimism comes from is, I think, with the relative comparisons, it makes us feel good about where we're headed here for the short term.
We don't carry a huge amount of backlog.
It's not like we know for the next 6, 9 or 12 months.
But for the next period, we feel solid about it.
Richard A. Meeusen - Chairman & CEO
Ryan, this is Rich.
I'd like to also remind you that we -- that Badger Meter takes a very conservative approach to backlog.
We may win a contract where the customer says, I intend to buy 50,000 meters and radios over the next year.
We generally will not book anything until we receive the actual purchase orders.
So we're very conservative about that.
And so when you compare us to some other companies, there can be differences in policy.
Ryan Michael Connors - MD & Senior Analyst of Water and Environment
Got it.
Okay.
And then I wanted to talk a second about flow instrumentation.
Obviously, you mentioned a little bit of softness there and the fact that comps do play a role in that.
But it's a little surprising to see the softness there, given that that's -- that industrial space more broadly does seem to be kind of a tailwind for many different companies.
So any additional comments on the flow side, and what exactly the weakness is stemming from there?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
What -- and this is Rick.
I'm not sure I'd call it weakness as much as -- if you look at the third quarter of last year, it was up like 16% over the third quarter of '16.
So we had some unusually strong, in fact, almost huge orders that went out in the third quarter of last year that just didn't repeat this year.
So some of this is simply a matter of timing.
And I think if we look back in terms of -- we don't talk about flow instrumentation standalone per se, but that was probably one of the biggest record quarter we ever had last year.
So I agree with you, it was a tough comp.
We didn't have some of those one-offs.
But in the markets we're emphasizing, the ones, the core markets, we are seeing increases.
And then we're seeing some sales fall off in some of the markets we're deemphasizing.
So we're not particularly concerned about it.
We continue to monitor it.
Kenneth C. Bockhorst - President
Yes.
I guess.
For me, I don't expect this to be a trend, right?
So the 4 target markets that we're after are very large markets.
They are growing, and I'm highly confident this will be a blip rather than a trend.
Ryan Michael Connors - MD & Senior Analyst of Water and Environment
Got it.
Okay.
And then my last one, just a bit of a bigger-picture question around all this innovation happening on various fronts and different aspects of the product line from flow measurement with the Ultrasonic all the way up to the AMI stuff.
And I guess, my question is, Badger Meter is a well-established part of a nice oligopoly here domestically.
And obviously, these technological evolutions are an opportunity.
But are there also elements -- is there also an element where there is a risk to your -- to the competitive structure of the market domestically where more competition comes in?
I'm thinking specifically, as an example, Ultrasonic, you've now got new players that are able to come in that maybe didn't do positive displacement as much that are now coming into your market.
So can you just comment on kind of the impact of innovation on the market structure, maybe specifically on Ultrasonic, but then more broadly as well?
Kenneth C. Bockhorst - President
Yes.
So on the Ultrasonic side first.
So yes, so you're right, there are people that are coming in.
But the thing to remember about the U.S. market is that, in particular, there's nearly 50,000 water utilities that we've been selling to for 113 years.
We know all of them.
We have strong relationships.
So one, it's very difficult to come in and just start taking over what -- while the market is accepting the Ultrasonic technology, it still hasn't become a less risk-averse market, right?
So it still takes some time and we're strongly entrenched.
So that's one.
Two, I feel really good about our Ultrasonic position, right?
So since we acquired D-Flow, and we're integrated into our products to get a great cost position to get into a larger product line, as they come in, and it isn't like we're burying our head in the sand of mechanical meters.
We're making a strong transition at the same time.
So we'll be able to continue to fight as they come in into the future.
So I understand your point, but I feel good about our position.
On the AMI side, yes, I mean, that continues to evolve.
But I feel like, again, we're out on the front end of it.
Having relationship with someone like AT&T and understanding the future of cellular and whether it's LTM chips and [NTIOB], I think we've got a pretty good handle on where that's going.
Obviously, it's going to continue to evolve fast.
We need to stay in front of it.
But right now, I feel pretty good about where we're at.
Richard A. Meeusen - Chairman & CEO
Ryan, this is Rich.
I'd like to add something else about the Ultrasonics.
You have to remember that we have been selling Ultrasonics for, and I'm going to pause and look at our VP of Sales, how many years?
Kimberly K. Stoll - VP of Sales & Marketing
8.
Richard A. Meeusen - Chairman & CEO
About -- since 2009.
Okay.
So we've been selling Ultrasonics in North America since 2009.
We were not only the first ones to come in the market with the Ultrasonics, we were the only ones, okay?
Now we're seeing the [MI2] products come along 9 years later.
But after 9 years, Ultrasonic sales are this year, running about 30% of our metering revenue, okay, which is, for this industry, a reasonably fast acceptance rate.
So it is doing well and increasing and growing well for us.
For other companies who don't have reference accounts, they haven't been in the market for a long time, they can't say, look, we've had these products out here for 10 years, and they're performing well.
It's a lot tougher for them.
So I just want to echo Ken's comment that he feels very good about our position in Ultrasonics.
And I agree.
We are in a very strong position.
Obviously, in our industry, it isn't just about technology, it's also about brand and channels.
And we have that strong brand and the strong channels to go to market with.
Operator
Your next question comes from the line of Harry Doza (sic) [Hasan Doza] of WAM.
Hasan Doza
I have a couple of questions.
The first on your point about list price increases, 100 to 150 basis points.
The first question is, how often do you put through these increases?
Is it like an annual event or was this sort of an anomaly this year that you instituted this list price increase?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
No, it was not an anomaly.
Generally, we adjust prices on the first of every year in municipal water.
This year, and I think we talked about this previously in the call, because of some of the increases we were seeing on the flow instrumentation side, we made some price increases on October 1. But generally speaking, it's January 1 of every year.
Hasan Doza
Okay.
So this year, the increase went into effect earlier this month, not this -- earlier this year?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
No, no, no.
That was just for flow instrumentation.
Kenneth C. Bockhorst - President
So for flow instrumentation, we announced that the price increase was going in on October 1. So that has started.
We're currently under review of our pricing by products and by different types of technologies within the utility sector.
Hasan Doza
And -- sorry, go ahead.
Richard A. Meeusen - Chairman & CEO
The utility sector is where we increase on January 1 every year.
So when I was talking about that 100 to 150 basis points, the bulk of that was related to the utility increase last January 1. And we'll look at another utility increase possible on January -- on the coming January 1.
Hasan Doza
Got it.
That's very clear and helpful.
And one follow-up I would have is, when you institute the list price increases, and let's stick to the municipal water utility industry, what is that accounting for?
Is that accounting for higher costs?
Is that accounting for you to keep your margins whole?
Like, what is your ultimate goal when you have this sort of "list price increases"?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Well, yes to everything you said.
I mean, it's obviously to capture any kind of cost increases.
It's to adjust prices to market to be competitive.
Everything combined.
I mean, obviously, we set prices so that we're able to continue to sell it and make a reasonable return.
Richard A. Meeusen - Chairman & CEO
And Harry (sic) [Hasan], again, this is Rich.
Just so there isn't any confusion.
I'm not sure if you're saying the same word as I am.
I was saying list price.
L-I-S-T.
We have our list prices out there.
And those are what we adjust, and then certain customers get discounts off those list prices.
When we do -- when we did the one last January, there was a greater emphasis on meters that were made out of brass because we had the copper increase, and we were trying to capture that.
And perhaps, less emphasis on polymer meters or stainless steel meters or other things.
So we take a lot of things into account.
We're obviously trying to maintain our margins and offset any increased costs.
Hasan Doza
I know your primary cost isn't -- is not steel, which has borne the brunt of a lot of the tariffs in domestic steel increases.
In terms of your inputs, what areas have you seen the highest input costs in your municipal water business?
Kenneth C. Bockhorst - President
Yes.
So we've got a global supply chain manager that is all over this, right?
So what we're seeing is no different than you're probably hearing on other calls.
Some increase in electronics, some increase in steel.
For the most part, we have some impact.
It's not a significant amount.
It's primarily -- that was one of the reasons we got out with the flow instrumentation increase earlier.
So it's -- we've got some, but it's -- we can overcome it with price.
Hasan Doza
And Ken, you had mentioned earlier in the year, you -- when I say you, I mean the company, that there were some supply chain issues related to the supply of chips that has been affecting the overall industry.
Is that issue relating to chips resolved or is that still a bottleneck in the industry?
Kenneth C. Bockhorst - President
Well, it's not just chips, but there's capacitors and other significant electronic components.
But again, it isn't something that we're anticipating any huge increases or product stockouts.
We've got a good plan around.
We know what those products are, and our supply chain group is out on the front of it.
Richard A. Meeusen - Chairman & CEO
And Hasan, this is Rich again.
I think you misunderstood me when I said list price and you said lift.
But then I got even with you by calling you Harry instead of Hasan, and I apologize for that.
The only other point I'd like to make is that come January 1, I'm not so concerned about the price of water meters, I'm more concerned about the price of margaritas.
So consider that in your model.
Hasan Doza
Okay.
One question on inventories.
I noticed that in the first 3 quarters, your inventory levels have been flat at the $85 million level.
And one would've expected with the higher sales, your inventory drawdown to be a little bit faster.
But any reason why your inventories have been flat so far this year?
Kenneth C. Bockhorst - President
No.
I mean, nothing in particular.
That's -- it's just normal operating condition and nothing that's standing out.
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
And I'd also like to say we're getting better on some of our forecast, and we're hoping that we don't have to grow inventories.
Now remember, we still offer a variety of choices, which is why we carry some of these higher inventory levels.
But no, I agree with Ken, there's nothing that comes out and says, hey, there's a reason for this.
Operator
Your next question comes from the line of Andrew Buscaglia of Berenberg Capital Markets.
Andrew Edouard Buscaglia - Analyst
I was wondering if you could talk about -- a little more about the utility sales.
You had a nice quarter.
You've seen those accelerate to the midteens.
So what's driving this?
I mean, I know, versus last year, I believe your company -- is it more -- is this more company specific related to your sales efforts?
Or is it generally a good market that you're seeing out there?
Kenneth C. Bockhorst - President
Well, so 2 things.
You gave me the opportunity to say we're doing a great job.
So I'll say that.
You asked if there was our sales efforts first.
So it is 2 things.
We are seeing, on a broad basis, more quotes.
Some more quoting activity, just more things going on in the market.
At a base level, we're also seeing more quote activity for the larger bids where people are transitioning from the just buying meters to moving up into adding radios and software packages to it.
So seeing some of the larger bids.
And so I think activity just feels more robust.
I saw someone had mentioned that we had 5 lack-luster quarters in a row.
But I'd point out, last quarter was almost 10% also.
So it's -- we've got 2 quarters here of runway.
And then from a sales point of view, I guess, it's probably a good opportunity to recap.
Over the last few years, we've been buying our distribution, which was a strategy to bring ourselves closer to the customers and help bring them up the technology curves.
We've created a new group of solution architects, which are people that are really adept at selling the higher level of technologies.
We've improved our channels and our partners, again with the AT&T alliance.
So there's a lot of things going on there that I think are not just market-driven, but I think our team is doing a really good job.
Andrew Edouard Buscaglia - Analyst
Okay, got it.
And yes, and if you can comment on -- I know M&A with these tuck-ins was going to be another source of inorganic growth over the next, call it, couple of years.
Any update on the pipeline there?
What you're seeing?
Or anything -- any conversations you're having that you'd like to disclose?
Kenneth C. Bockhorst - President
Well, so just in general, I know you're new to us, so this might be an older story for some of the others.
But we really started looking at what our opportunities are from a technology point of view from adding on the geographic side.
And we've really built out a pretty robust funnel of opportunities over the past 6 to 9 months, 12 months.
And we're now in the phase of -- we're talking to people and getting deeper in with companies.
I would not, in any way, imply that a deal is imminent.
But I would tell you that we do have a pretty good robust funnel of opportunities, where we could add to our technologies or perhaps increase our geographical reach.
Andrew Edouard Buscaglia - Analyst
Okay, got it.
Maybe just one more if I could.
Rich, congrats on your -- the next steps you're taking.
Richard A. Meeusen - Chairman & CEO
Thank you.
Andrew Edouard Buscaglia - Analyst
If you like to comment, into next year, how involved do you expect to be with the business?
I know you're staying on as Chairman, but it sounds like you're going to have some margaritas come January 1. So I'm curious if you could just talk about the day-to-day involvement.
Or how are you expecting to go with things?
Richard A. Meeusen - Chairman & CEO
Yes, I -- well, first of all, let me make you clear, I will be a nonexecutive Chairman, okay?
So I will be a board member, I'll be running the board meetings as Chairman of the Board.
But also, under my contract for 4 years and, obviously, I would probably do this for the rest of my life, contract or no contract.
But for 4 years, I will be available to Ken for consulting.
So Ken can call me at any time if he has questions or issues.
In fact, I'm already planning to travel at the end of January over to the -- to our annual sales meeting and address our sales team.
So I will be having some involvement there.
Obviously, like other board members and maybe a little more so, I'll be involved with Ken on strategy and discussing our strategic initiatives.
So clearly, I'll be here as much as Ken wants me.
But I will not have an office here, and I will not be day-to-day on site.
Operator
Your next question comes from the line of Richard Eastman of Baird.
Richard Charles Eastman - Senior Research Analyst
I just wanted to circle back to a couple of things.
One is, when we were speaking to the utility revenue growth rate, you referenced the service revenue grew meaningfully.
It was -- is was an area to flag.
You haven't referenced that in the past.
And I'm a little bit curious, I mean, what is -- a, what is the service revenue?
What might the base be?
And then what does -- what drives the growth there?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Well, most of it is the BEACON revenue, okay?
And right now, on an annual basis, probably this year, we'll run at about a $10 million rate.
And that's up substantially from last year.
And hopefully, next year, it's going to be even higher because we're seeing more and more sales of the cellular radio along with the BEACON service.
And so we are starting to call it out because now it is gaining some traction and then it's going to be a bigger number.
Richard Charles Eastman - Senior Research Analyst
Okay.
Fair enough.
And then also, we were talking a little bit about maybe doing a project business that was referenced.
And we had -- could I ask if this Smart City project that you're involved with the AT&T, is that particular project, Ken, that you referenced, is that in the continental U.S.?
That city?
Kenneth C. Bockhorst - President
Yes.
Richard Charles Eastman - Senior Research Analyst
Okay.
So...
Kenneth C. Bockhorst - President
All we've told you it's not Alaska or Hawaii.
Richard Charles Eastman - Senior Research Analyst
No, well, the reason I asked is your name has come up -- we've been kind of tracking this massive project in Puerto Rico, this water project in Puerto Rico, and Badger's name has been in that -- involved there.
And I know it's a territory, it's not a state.
But -- and I'm curious as part of that bid, there's a fairly substantial financing component that they expect the contractors or the general to bring to that project.
And I'm curious if that -- is that somewhat of a new trend?
And in fact, is that something that Badger would actually -- would be interested in doing is financing their involvement in a project certainly that size?
Kenneth C. Bockhorst - President
Yes.
So, no.
We're not going to get into the financing.
But what you are starting to see, Rick, is there are capital funds that are starting to set up to fund smart cities for the cities that would like to do Smart City rollouts but can't afford it, but not us.
But not us.
Richard A. Meeusen - Chairman & CEO
Yes, not us.
We would sell-through.
Richard Charles Eastman - Senior Research Analyst
Yes, yes.
Is that like -- when you say capital funds, is that like government-driven or like federal or municipal?
Or is it -- so it's private equity or private funds?
Kenneth C. Bockhorst - President
It's private funds, and then there's a lot more talk going on around these public-private partnerships.
Yes, so that is evolving, which also does give me more confidence in the smart cities as being less about just talk and really becoming more of a reality.
Richard Charles Eastman - Senior Research Analyst
I see.
Fair enough.
And then just the last question, really quickly.
The 2 initiatives that you mentioned earlier, one around these Cat-M chips into the ORION Cellular, there's a cost out opportunity there, certainly.
And then also, the other comment around Ultrasonic, D-Flow Technology into the residential meters in '19.
Is the combination of those 2 things, I mean, will we see a double-digit basis point reduction in your COGS?
I mean, is that going to be measurable and noticeable for us looking in from the outside?
Kenneth C. Bockhorst - President
Internal -- from the outside, no.
Internally we'll see it, okay?
But we have it.
But the fact...
Richard Charles Eastman - Senior Research Analyst
Well, I hope so.
I'm more interested in me.
The world revolves around us, right?
Richard E. Johnson - Senior VP of Finance, CFO & Treasurer
Correct.
Yes, I understand.
The fact that we've talked about it implies that it's got substance, okay?
And that it's important, okay?
So one of the questions we get asked is, are we going to reduce price and -- to keep the margin and then try and gain market share.
Or how are we going to -- or just make the higher margins?
I mean, that's still -- the market has got to decide that.
We're going to be watching that.
That's going into the consideration even in terms of when we're talking about what pricing increases we put in place on January 1 because that -- to a certain extent, is it going to help offset some of that.
So I mean, it is something we're watching very carefully.
But the fact we've been talking about it now for probably a year, okay?
We do believe it's going to have an impact on the cost of goods sold.
We've just -- we haven't disclosed it, and we probably don't intend to at this time.
Richard Charles Eastman - Senior Research Analyst
Yes, fair enough.
And Rich, good luck.
It'll still -- it'll be good to see you around here, hanging around Badger as well as Milwaukee.
So -- but good luck.
Richard A. Meeusen - Chairman & CEO
Well, at least Milwaukee.
Thanks, Rick.
Operator
And there are no further questions in queue.
I'd like to turn the call back over to Ms. Bauer.
Karen Bauer - Director of IR & Corporate Strategy
Well, thank you, everybody, for your joining our call today.
For your planning purposes, our year-end call is tentatively scheduled for February 5. I'll be around all day to take any follow-up questions you may have.
Thank you, have a great day.
Operator
Thank you for joining us today.
This does conclude today's conference call.
You may now disconnect.