Bilibili Inc (BILI) 2020 Q1 法說會逐字稿

Ladies and gentlemen, good morning, and welcome to the Bilibili 2020 First Quarter Earnings Conference Call.

Today's conference is being recorded.

At this time, I would now like to hand the conference over to Juliet Yang, Senior Director of Investor Relations.

Please go ahead.

Thank you, operator.

Please note the discussion today will contain forward-looking statements relating to the company's future performances and are intended to qualify for the safe harbor from liability as established by the U.S. Private Securities Litigation Reform Act.

Such statements are not guarantees of future performance and are subject to certain risks and uncertainties, assumptions and other factors.

Some of these risk factors are beyond the company's control and could cause actual results to differ materially from those mentioned in today's press release and this discussion.

A general discussion of the risk factors that could affect Bilibili's business and financial results is included in certain filings of the company with the Securities and Exchange Commission.

The company does not undertake any obligation to update this forward-looking information, except as required by law.

During today's call, management will also discuss certain non-GAAP financial measures for comparison purposes only.

For a definition of non-GAAP financial measures and a reconciliation of GAAP to non-GAAP financial results, please see the 2020 first quarter financial results news release issued earlier today.

As a reminder, this conference call is being recorded.

In addition, an investor presentation and a webcast replay of this conference call will be available on the Bilibili Investor Relations website at ir.bilibili.com.

Joining us today on the call from Bilibili's senior management are Mr. Rui Chen, Chairman of the Board and Chief Executive Officer; Ms. Carly Li, Vice Chairwoman of the Board and Chief Operating Officer; and Mr. Sam Fan, Chief Financial Officer.

And I will now turn the call over to Mr. Fan who will read the prepared remarks on behalf of Mr. Chen.

Thank you, Juliet, and thank you, everyone, for participating in our 2020 first quarter conference call.

I'm pleased to deliver today's opening remarks on behalf of Mr. Chen.

2020 is off to a remarkable start.

We are proud to deliver stellar results and set new records within our key operating and financial metrics.

For the first quarter, our MAUs grew by 70% year-over-year, reaching 172 million; and our mobile MAUs grew even faster at 77% year-over-year to 156 million.

Our user engagement level also reached a new height.

Our DAUs achieved a major milestone, up 69% year-over-year to 51 million.

Along with our large user numbers, we saw a striking increase in the amount of daily time spent on our platform, up 10 minutes from Q4 to an average of 87 minutes.

This is the highest level we have seen in our corporate history.

These statistics once again demonstrate our strong execution and high-quality growth we aim to deliver.

We attribute our success to our increasingly broad content, friendly and sticky community as well as improved brand awareness.

Building on the success of our New Year Eve's Gala event, we welcomed more new users, especially during the extended winter holiday.

Bilibili is becoming many people's first choice when it comes to content creation and consumption.

In 2019, we affirmed our user growth as one of our key objectives and raised our target of MAUs for 2021 to 220 million.

We are pleased to say, with the solid execution on our initiatives, we are on a fast track to meet this target.

As we roll out more premium content and services and strengthen our monetization capabilities, we are converting more traffic to paying users.

Our MPUs grew by 134% year-over-year to an impressive 13.4 million in the first quarter.

The paying ratio also grew to 7.8%, more than doubled from 2 years ago.

Our revenues reached an all-time high of RMB 2.3 billion, surpassing the top end of our guidance by more than -- over RMB 100 million.

As our top line expands, we have seen increasing operating leverage.

Gross margin jumped to 23% in the first quarter, up from 14% for the same period last year, marking the fourth consecutive quarter of margin improvement.

Our strategic partnerships are also expanding.

On the heels of our agreement with Tencent and BABA, we were excited to bring our long-standing partnership with Sony to the next level with its USD 400 million equity investment and business collaboration plans.

Under the agreement, we plan to bring even more world-class anime and mobile game content to the domestic market, further enhancing our advantage in these sectors.

The equity investment will not only fuel our future growth but also demonstrate Sony's confidence in our unique positioning and growth prospects.

With that overview, I'd now like to walk through some of our initiatives and the trends we are seeing in each of our core area of content, community and commercialization and how they fit into our long-term strategy.

I will begin with content.

Bilibili has cultivated one of the most attractive and friendly environments for our creators.

Creators can easily upload content, actively interact with users and gain broader fan base access.

For these reasons, Bilibili has become many people's first choice for PUGV creation, especially during the extended winter holiday, when more people were looking for ways to express themselves.

We saw a significant increase in the number of active content creators and video submissions during the first quarter.

We had about 1.8 million content creators uploading 4.9 million videos per month, representing increases of 146% and 138%, respectively, both year-over-year.

With a growing number of creators and effective operational campaign, we are gaining even more diverse and innovative content submissions and further increasing our mass market appeal.

For the first quarter, our most heavily trafficked verticals were lifestyle, game, entertainment, animation, tech and knowledge.

For lifestyle, during the extended holiday, people were looking for ways to entertain themselves while staying at home.

We actively promoted subcategories such as foodie, online fitness and vlog as many people looked for ways to cook, stay fit and express themselves.

Similarly, games overtook entertainment vertical as we fortified our game content library, becoming the host for more and more gamers.

With our recent partnership with Tencent Music and Sony Music, our music content is also attracting a growing amount of traffic given its universal appeal.

In addition, we expanded our technology and education categories in order to support those looking to catch up on their studies, learn a new skill or simply gain more general knowledge during the long holiday.

Turning to our OGV business.

Building on our years of investment and key leadership in the anime, documentary and other categories, we continue to turn our OGV library into valuable IP assets, attracting new users as well as converting paying users.

During the first quarter, we launched the Daily Life of Immortal King, (foreign language), a Bilibili-produced Chinese anime series.

This high-quality series quickly gained over 100 million video views in less than 30 days, setting a new record in our OGV history.

It not only attracted many new anime fans to our platform, but also converted a considerable amount of premium members.

Similarly, we further expanded our documentary and variety show offerings to attract broader audience.

Our reality show, Animal Hospital Season 2, (foreign language), and First Man Out of China, (foreign language), a documentary that we coproduced with Discovery, were also welcomed by many pets and survival show lovers, respectively.

Turning to our community.

As I mentioned, we are seeing record highs across all of our primary user metrics.

With this rapid influx to our community, the quality of our platform, our content and our users has gotten even stronger.

In the first quarter, our daily video views reached a record high of 1.1 billion, up 113% year-over-year.

Our users were more engaged with content and each other than ever before, and our overall community retention levels were improved.

In the first quarter, our users generated nearly 4.9 billion monthly interactions through the bullet chats, comments, likes and Bilibili moment posts, more than triple the amount from the same period in 2019.

Members of our official membership also grew at an accelerated pace in the first quarter.

By the end of Q1, we had 82 million official members who passed our 100-question exam, up 66% year-over-year, and the 12-month retention rate for these users remained high as well, well above 80%.

The strong community engagement and retention level continue to be excellent indicators of the quality of our user growth.

Turning to our commercialization progress.

I will first review the status of our game business.

Revenues from our games increased 32% year-over-year to RMB 1.15 billion, accounting for 50% of our total first quarter revenues.

Fate/Grand Order, or FGO, delivered a robust performance for the period, following a major content update.

Other exclusively licensed titles such as Azur Lane and Furious Yama also continued their popularity during the first quarter.

In April, we launched the highly anticipated Japanese RPG Princess Connect, (foreign language).

This exclusively licensed game was an immediate hit, attracting millions of players and topping China's iOS download and grossing charts within a week after release.

The phenomenal success of this release once again proves our strong distribution power and deep understanding of the ACG game market.

Our jointly operated games also continued their growth momentum in the first quarter.

Newly released update Arknights, (foreign language), and HonKai Impact 3 (foreign language), were welcomed by many existing and new players.

With an increasing number of gamers gathering and more efficient distribution operations, our platform in an inevitable channel for game developers who want to maximize their exposure to quality players and reach potential new fans.

Later this year, we will be further expanding our game offerings.

With 30 high-quality games in our upcoming game pipeline, we are looking forward to further diversifying our portfolio.

We have 8 titles that have acquired approvals and are scheduled to be released in the coming months.

This includes Animistic, (foreign language), a thrilling ACG title that we plan to roll out this summer.

On the jointly operated games front, we will continue to work with leading game developers to bring our users premium games, such as Mihoyo's Genshin and NetEase's Harry Potter.

Turning to our VAS business.

Revenues from VAS increased by 172% year-over-year, reaching RMB 794 million in the first quarter.

Our growth was mainly driven by increased contribution from premium members, live broadcasting and other value-added services.

As part of our video content ecosystem, we continued to enrich our live broadcasting offerings and increase our live broadcasting penetration among our growing user traffic.

Our investment of top live broadcasting IP continues to fuel our user growth and attract more live broadcasting hosts to our platform.

We are seeing more talent agencies and individuals turn to Bilibili to grow their influence on our fast-developing platform.

With access to our exclusive or advanced content, members have become accustomed to paying for high-quality content.

By the end of the first quarter, our premium members reached an exciting milestone, exceeding 10 million, for record 10.9 million subscribers.

This represents an increase of 127% year-over-year and further demonstrates that our users represent a golden cohort with a high willingness to pay for premium entertainment material.

As for our advertising business, our rapidly growing community and increasing brand equity continue to make Bilibili a leading platform for advertisers.

Despite macro headwinds, revenues from advertising segment continued to increase year-over-year, up 90% to RMB 214 million in the first quarter.

The leading 3 industry verticals for brand advertising were e-commerce, games and 3C products.

And the top 3 verticals for performance-based ads were games, education and e-commerce.

Advertisers are seeking out new and innovative ways to increase their visibility, and online channels represent a popular, heavily trafficked avenue.

Beginning from this year, we hosted multiple online new product launch conferences, including Huawei, Vivo, Oppo and McDonald's.

We expect this offline-to-online marketing [transition] (corrected by company after the call) will continue throughout the year.

Advertisers in other industries, such as online education and e-commerce, are also seeking out our platform to increase their brand reach.

To summarize, we had an outstanding first quarter marked by excellent growth across our primary operational and financial metrics.

The success was attributable to years of devotion in building a healthy content ecosystem, friendly community and improved commercialization capabilities.

We are also pleased with our strong execution in raising our brand awareness, growing our user base as well as forming high-level strategic partners.

Building on this early 2020 momentum, we will continue our user growth strategy, improve our top line and drive value for all of our supporters, our growing community and our stakeholders.

This concludes Mr. Chen's remarks.

I will now provide a brief overview of our financial results for the first quarter of 2020.

Our total net revenues increased by 69% year-over-year to RMB 2.3 billion, exceeding the high end of our guidance.

With a 50-50 revenue split from our game and nongame business, we are pleased with our commercialization progress and the implications of this diversity.

We are also converting more and more online traffic to paying users.

So the average number of monthly paying users increased by 134% year-over-year, reaching 13.4 million in the first quarter.

Cost of revenues increased by 51% year-over-year to RMB 1.8 billion.

Revenue-sharing cost, a key component of cost of revenues, was RMB 889 million, a 61% increase from the same period in 2019.

Gross profit increased by 180% year-over-year to RMB 530 million.

We are also starting to see operating leverage from our diversified revenue streams.

With more revenue contribution from our higher-margin businesses as well as additional income from paying users, our gross profit margin continued to improve, reaching 23% in the first quarter.

Total operating expenses increased to RMB 1.1 billion, up 117% from the same period in 2019.

Selling and marketing expenses were RMB 606 million, representing a 234% increase year-over-year.

The increase was primarily attributable to the increased channel and marketing expenses associated with Bilibili's app and brand as well as expenses for the Company's mobile games and the sales and marketing personnel.

Building on the success of our New Year's Eve Gala and a strong user demand during the extended holiday, we made additional investment in branding and the channels to further drive user growth and raising brand awareness, which we believe will yield considerable return in the long run.

G&A expenses were RMB 171 million, representing a 33% increase year-over-year.

The increase was primarily due to increased head count in general and administrative personnel and increased share-based compensation expenses.

R&D expenses were RMB 297 million, representing a 60% increase year-over-year.

The increase was primarily due to increased head count in research and development personnel.

Net loss was RMB 539 million for the first quarter of 2020 compared with RMB 196 million in the same period of 2019.

Adjusted net loss, which is a non-GAAP measure that excludes share-based compensation expenses and amortization expenses related to intangible assets and acquired through business acquisition, was RMB 475 million compared with RMB 145 million in the same period of 2019.

Basic and diluted net loss per share were RMB 1.62.

Adjusted basic and diluted net loss per share were RMB 1.43.

As of March 31, 2020, [because of these investment] we had cash and cash equivalents, time deposits as well as short-term investments of RMB 7.9 billion or USD 1.1 billion compared to RMB 8.1 billion as of December 31, 2019.

To further grow our business, we plan to improve our monetization by leveraging our considerable and growing traffic.

We also see benefit in further expanding our diverse revenue streams and continuing to improve our paying ratio.

Longer term, we believe our monetization efforts, high-paying user conversion rates and scale will yield an improved bottom line.

With that in mind, we are currently projecting net revenues for the second quarter of 2020 to be between RMB 2.50 billion and RMB 2.55 billion.

Thank you for your attention.

We would like now to open the call to your questions.

Operator, please go ahead.

(Operator Instructions) Okay.

So your first question today comes from Jialong Shi from Nomura.

(foreign language) Congratulations on a very solid quarter.

My question is about MAU.

We saw a big acceleration in this quarter.

Could management give us some colors on how much of the growth was driven by the pandemic in 1Q and how much was organic?

And as life in China is getting back to normal, how should we look at the trend of your MAU growth post the pandemic?

For the new users acquired in the quarter, how is their engagement level compared to those who are old users?

Lastly, for China's PUGV market, could you give us some color as to what will be the size of the user base this segment could potentially reach?

(foreign language)

[Interpreted] The first question on the MAU.

Indeed, we had an outstanding first quarter in terms of user growth.

And we believe that user growth is based on 2 factors: one is 10 years of devotion and dedication in building a healthy content ecosystem and friendly community to ensure that we always have the highest quality content to offer to our users, and second of all is our continuously raising brand awareness and our active and effective user acquisition strategy.

(foreign language)

[Interpreted] Probably we have already experienced that Bilibili has become not only for the younger generation but more for mass market people's first choice when it comes to content creation or content consumption.

And there's more and more chatters about what type of videos are seen on Bilibili.

(foreign language)

[Interpreted] So all of the factors that we've mentioned above actually has nothing to do with the extended holiday resulted by the pandemic.

(foreign language)

[Interpreted] So we believe the pandemic only helped us to accelerate our user growth process, but it will not change or become a main factor of how -- our user growth.

(foreign language)

(foreign language)

[Interpreted] So regarding your second question about how we -- I mean its trend after people are returning back to school or work.

So as I mentioned earlier, the accelerated user growth that we've seen in the first quarter has more to do with the fundamentals of our company, and the extended holiday only helped us to accelerate our process.

So we are still quite confident that in the second and third quarter, we will still be seeing a relatively decent rate of user growth.

(foreign language)

(foreign language)

[Interpreted] So in terms of the new user profile that we've seen in the first quarter, there's been no big difference between the new users and the old users.

It's still majority a younger generation.

Their average age is around 20 years old.

And over 50% of the new user comes from third-tier cities or below.

(foreign language)

[Interpreted] So in terms of user growth, we never just purely focus on the quantity, but we always put the quality first.

As you can see from the user metrics, our MAU grew 70% year-on-year.

Our DAU also grew 69% year-on-year.

And our time spent per DAU increased 10 minutes quarter-over-quarter to 87 minutes per day.

And our video views surpassed 10 billion, reaching -- I'm sorry, surpassed 1 billion, reaching 1.1 billion, on a daily basis.

And the overall retention rate, the engagement level of our user base is also very, very strong.

The 12-month retention rate of our official members who took and passed the 100-question test, they are also well above 80%.

All of these metrics were achieved under the [environment] that the overall user increased significantly.

So this is another set of results that demonstrate our quality of growth.

(foreign language)

[Interpreted] So at the same time, as you can see, our paying user has also experienced very fast growth.

Our paying user has reached over 13 million this quarter, which means we're converting more traffic to paying users.

So this is another very strong metric that supports the quality growth.

(foreign language)

(foreign language)

[Interpreted] So according to the latest CNNIC report, the overall Chinese video user has already reached 850 million.

With the adoption of 5G technology, we believe video will become the most common format of content consumption or creation.

By that time, we believe the overall video user is probably going to be equivalent to the overall Internet users.

(foreign language)

[Interpreted] So the reason why we call PUGV, PUGV is the professional part of the term, because it's professionally produced.

So it has higher quality.

We don't believe anybody will say no to higher-quality video content.

And because of that, we think that all the video users could potentially be PUGV users.

(foreign language)

[Interpreted] So we believe in the near future, everything will be video-lized, which is a great opportunity for Bilibili.

And from what we have observed that we believe video is not just pure content or communication, it has become as a service or as a scenario or an important part of entertainment.

Based on what we have seen so far, there's a trend that everything marketing-related has become more video-lized.

And there are tons of users who are studying, learning new things, gaining general knowledge on Bilibili, so this has really become a format of gaining knowledge.

And in the longer term, we believe video is going to be the new connector that connects everything.

I hope that answers your question, Jialong.

Yes, indeed.

Your next question comes from the line of Lei Zhang.

(foreign language) My question is mainly about the commercialization of nongame business.

We have seen a strong revenue growth in fourth quarter of nongame, especially last, and we also noticed some positive business development recently in music and the live streaming.

Could management share more color on the efforts we have made in nongame business, especially our policy with live streaming?

And also wondering your growth opportunity in nongame business in live streaming and advertisement in 2020.

(foreign language)

[Interpreted] So we haven't changed our concept on our nongame business plan or strategies since our IPO.

(foreign language)

[Interpreted] So from -- with regard to our live broadcasting business, we've always emphasized live broadcasting for Bilibili as an ability.

It's based on our current real content ecosystem, and we have massive users gathering around.

Bilibili consumes a lot of entertainment content, such as animation and other professionally generated content, so we launched our premium membership services to satisfy their growing need.

And if I have to talk about our strategy, again, it still come back to the same logic that we have, the user, we understand the need, and we recommend the right products to suit their right needs.

(foreign language)

[Interpreted] And our strategy is always to attract massive, loyal engaged users through PUGV at the same time to provide them live broadcasting content, professional OGV content to satisfy their growing needs.

(foreign language)

[Interpreted] So in terms of the growth potential of our VAS business, we believe, for many years to come, we will maintain a high-growth rate for a relatively longer term.

To be more specific, regarding the high-growth rate, it will be over 100%.

(foreign language)

[Interpreted] So we avoid using monetization when we talk about our commercialization process.

It's because we believe, essentially, our commercialization process is providing user better services for more premium content.

This is beneficiary for our users.

Okay.

Your next question comes from the line of Alex Liu from China Renaissance.

(foreign language) My question is on sales and marketing spending.

Could management provide us some breakdown on this quarter's sales and marketing expenses?

And also, could the management share more updates on this year's brand image upgrade, considering our recent platform branding initiative resulted in a pretty heated discussion among users?

Okay.

Alex, I will take your question and Carly will add more color about the brand upgrade program.

As Chairman Chen Rui mentioned, user growth is still the top priority of our business in this year.

So it's also the cornerstone of our commercial monetization progress.

So if you look at all the numbers, the main component for our marketing expenses are the channel promotion.

The channels like app store as well as feed ads channel and our brand activities as well as for our game release and promotions and our sales staff's bonuses.

The incremental part, if we compare that with our Q4 numbers, are mainly for the channel promotion and brand activities.

We don't set a very specific market cost target for financial purposes.

But instead, we monitor all the ROI very closely to ensure the high-quality user growth.

And the decision will be made according to both of the quality and the quantity observations on all the newly added users, including their activeness degree, for example, the DAU, their retention level, time spent and average daily [interaction] (corrected by company after the call) and the numbers of their interactions.

When the market opportunity comes and the ROI is found reasonable, we will continue to invest.

At the same time, with the deepening of our commercialization progress, the new users, we see they also effectively converted into our paying users.

In Q1, MAU just increased by 70% year-on-year, but the number of paying users increased over 130% year-over-year and the overall paying ratio also improving.

So that demonstrates that we still have room to raise our paying ratio and get better long-term returns from our UG strategies.

And the user growth will also lead to the growth of the top line.

You will see that the leverage is still there.

The top line increased by, I think, 69% in Q1, and our gross profit increased by 180%.

So that means we just need to accelerate our commercialization process to get a better return from our investment.

So currently, we have over CNY 10 billion cash reserve after Sony's capital injection.

And all the strategic shareholders, they are still very supportive of our user growth strategy.

And generally, in Q1, we still generate positive operating cash flow.

And the actual cash burn for Q1 is just like RMB 200 million, which is much less than the loss recorded in our P&L.

So the financial status is quite healthy.

We believe the market is still booming, and the opportunity is still there.

So we're just on the right track to catch those kinds of opportunities.

So I will let Carly comment about the brand upgrade program.

(foreign language)

[Interpreted] So as you can -- are already aware, user growth will be our primary focus for 2020.

And we have set up a comprehensive plan to grow our user in 2019 last year.

That includes to raise brand awareness and to correct some misperception of how our brand represents or some of our content vertical represent in -- among users or content consumers.

(foreign language)

[Interpreted] So from late last year, we have tried some independent marketing campaigns.

Some of the events you've probably already been very aware.

One is our investment in the World Championships League of Legend and our New Year Eve's Gala and the most recent -- the Youth Day campaign regarding the new generation.

And all of that have echoed strongly with our existing and potential users.

(foreign language)

[Interpreted] In addition, we'll also actively promote our content verticals within Bilibili ecosystems such as studying, such as vlogs, letting people know this is the go-to platform to consume those content verticals.

This is also helping us to raise more brand awareness and platform awareness.

(foreign language)

[Interpreted] So from the Q1 operating data, it's already pretty obvious that the efforts and initiatives that we take has quite significantly raised our brand awareness and influence among Internet users aged between 15 to 35.

And we have taken great pride of what we have done so far.

(foreign language)

[Interpreted] So going forward, we'll continue to promote our brand through online and off-line campaigns.

We'll create more events, and we'll continue to educate our users about our categories and our content offerings.

(foreign language)

[Interpreted] So going forward, we are going to launch a series of campaigns in terms of raising our brand awareness, our brand mission and positioning through a bunch of online and off-line activities.

And the time line will be surrounded with several important time stamps, for example, the graduation season and Bilibili's anniversary as well as summer vacation.

[Interpreted]

[Interpreted] So tomorrow, on [May] (corrected by company after the call) 20, it is also a very interesting time of the year.

We will collaborate with a famous finger, Mao Buyi, to launch a graduation theme song called (foreign language) to dedicate that -- to dedicate the song to the new generation that is about to graduate from school and enter the society, and we quite look forward to that, to meet everybody.

Your next question comes from the line of Wendy Chen from Goldman Sachs.

(foreign language) My question is related to the mobile game business.

So just a follow-up on the previous question, how do we foresee the mobile game business growth for the coming quarter, considering many gamers potentially have resumed work and school with potentially reduced gaming time?

And my second question is regarding -- since we're doing some very innovative campaigns to market our new title Princess Connect, wondering will we utilize such a marketing toolkit for the future games to be launched.

And lastly, wondering if management can share your insight on our strategic cooperation with Sony in terms of the game business.

(foreign language)

[Interpreted] So we actually don't believe the global pandemic has a big influence on our games business.

Actually, we're quite confident.

Throughout the rest of the year with our game business, we currently have 30 games, exclusively licensed games, in our pipeline.

Eight of those already acquired approval, and a majority of those in our pipeline are domestic titles and relatively smaller scale are from imported titles.

So it's a very healthy component.

(foreign language)

[Interpreted] So the success of Princess Connect, we believe this is another strong testimony of our strong distribution power and our deep understanding in terms of ACG games.

And before the game was launched, the game had over 6.5 million preregistered users.

And since its release on April 16, it has topped on the China's iOS top downloading charts for a week and reached the #2 on top grossing.

And based on our strong execution, we believe this is a very, very successful event and a very successful launch.

(foreign language)

[Interpreted] And based on the existing data and feedback that we have received, we believe this is going to be a title with very long life cycle, probably over 3 years.

(foreign language)

[Interpreted] So as I mentioned, the Princess Connect is another strong testimony of our distribution power in terms of ACG games, and we are becoming the inevitable channel in China to launch ACG-related titles.

And we believe this advantage will further expand and our overall community is getting bigger and our overall community of users and gamers become more and more active.

(foreign language)

[Interpreted] And going forward, similar with our -- how we expand our content verticals, we'll also seek to expand our game offerings into more high-quality content, high-quality titles, and we are quite confident this will also be very successful as well.

(foreign language)

(foreign language)

[Interpreted] So we indeed have a long-standing relationship with Sony.

Before the equity investment, we already are working with them on multiple business aspects, including animation and games.

And with the strategic partnership, we are going to further solidify and bring our partnership to the next level in terms of animation and mobile games.

(foreign language)

[Interpreted] Sure.

Carly wanted to add something on that.

So first of all, Sony is the world leader in terms of entertainment and technology, and Sony's strategic investments really demonstrate their confidence in Bilibili's growth potential and our unique positioning in the China entertainment market.

And on top of the animation and games Mr. Chen mentioned, we are also hoping to work with Sony on other aspects, including music as well as movies.

We are hoping to really bring more world-class premium content to satisfy our growing user need.

And your next question comes from Alex Poon from Morgan Stanley.

(foreign language) I'll translate my question.

My first question is regarding MAU target.

As we already achieved more than 170 million MAUs in first quarter, should we expect to revise up the full year target and also next year?

My second question is related to PUGV competition.

There are many more platforms allowing content creators to upload on platform, and they also provide a lot of easy tools and cash returns to these content creators.

So how do -- how should we see the ROI of PUGV in future?

(foreign language)

[Interpreted] Okay.

Regarding your first question on the user target, we are confident to say we are going to achieve our user target in advance.

When we get there, we'll discuss further about raising our user target.

And your second question about the competition.

I think the essential -- the foundation of your question relies on how we're able to keep our content creator or essentially how we are able to grow our content creators.

And as you can see from our Q1 data that, actually, we have experienced a very fast growth in terms of our active content creator and their content creation.

The number of content creators was more than -- over 10,000 followers.

The growth rate is also expediting.

All of that means we have cultivated a very healthy ecosystem that allows our content creators to grow on our platform.

And the message behind that is to truly respect the high-quality content, and we respect the high-quality content creators and always put quality in our priority.

It's much easier said than done.

You have to persist that principle for over 10 years and to make sure this mechanism helps you keep attracting and retaining those users.

So as you can see, actually, those top content creators are staying with us and growing with Bilibili.

And I think that's the key competitive edge Bilibili has compared with other competitors.

And that concludes the question-and-answer session for today.

I would now like to hand the conference back over to management for any additional or closing comments.

All right.

Thank you once again for joining us today.

If you have any further questions, please contact myself, Juliet Yang, Bilibili's Senior IR Director, or TPG Investor Relations.

Our content information for IR in both China and the U.S. can be found on today's press release.

Have a great day.

Ladies and gentlemen, that does conclude today's conference call.

Thank you for all participating today.

You may now all disconnect.

[Portions of this transcript that are marked [Interpreted] were spoken by an interpreter present on the live call.]